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Connect Pardot to PowerBI

Connect Pardot to PowerBI and and make the most of your data with direct integration into Power BI. Discover how to transfer, analyze, and visualize your marketing data to support better, data-driven decisions.

Pardot query · Power BI format
Ready to refresh
Pardot One source
Saved query API URL
Power BI Web · Import
Pardot accounts One or several selected accounts
Reporting grain Date · campaign · ad set · ad
Fields Selected metrics + dimensions
Date range Last 28 days · example preset
Filters Optional · query-specific
Power BI mode Import through Web (Basic)
One saved URL represents one Catchr source. Multiple Pardot accounts can share the query.

Used by the world's leading companies

Get data from Pardot to Power BI

A fully no-code platform that brings your marketing data, including Pardot, into Power BI.

Connect your data

Launch Pardot reporting faster

Skip complex setup and get to insights sooner. Catchr makes it easy to connect Pardot to Power BI so you can monitor key financial metrics and performance faster.

Automate extraction

Always work with fresh and accurate number

Your Power BI dashboards stay up to date automatically. Catchr continuously refreshes your Pardot data so financial reporting stays accurate without manual consolidation.

More than just one source

Connect your entire stack. Not only Pardot.

Connect not only your Pardot account but all your CRM accounts too.

Start with a template

Ready-to-use Power BI dashboards for faster insights

Move faster with templates built for CRM reporting in Power BI.

Use your Pardot data with ready-to-use dashboards for tracking performance, trends, and key indicators.

Pardot metrics and dimensions available in PowerBI

Access 19 metrics and 135 dimensions from Pardot connectors including Open Rate, Click Through Rate, Click To Open Rate, Delivered, Unsubscribe Rate, Date, Campaign Name, Prospect Source, Prospect Medium, Visitor Page View URL and many more...

19

Metrics availables

135

Dimensions availables

How to connect Pardot to Power BI ?

No scripts to maintain. No API documentation to study. No recurring CSV ritual.

Step one

Authorize Pardot

Connect Pardot in Catchr and make the required accounts available for reporting.

Client A · Connected sources
5 sources ready
Pardot 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Build and preview the query

Choose Power BI format, select Pardot, accounts, fields, date range, filters, and supported options. Preview the response, save the query, and copy its URL.

Step three

Use Get data > Web

In Power BI Desktop, choose Get data > Web, keep Basic selected, paste the complete Catchr URL, confirm, then load or transform the response.

Step four

Shape, model, and refresh

Apply Power Query transformations, create relationships and DAX measures, then initiate refresh or configure it in Power BI after publishing.

View more PowerBI connector.

Each source needs its own Catchr query URL. Load the focused tables into Power BI, then define any relationships and cross-channel measures in the model.

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