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Connect Google Merchant Center to PowerBI

Connect Google Merchant Center to PowerBI and and make the most of your data with direct integration into Power BI. Discover how to transfer, analyze, and visualize your marketing data to support better, data-driven decisions.

Connect Google Merchant Center to PowerBI
Google Merchant Center query · Power BI format
Ready to refresh
Google Merchant Center One source
Saved query API URL
Power BI Web · Import
Google Merchant Center accounts One or several selected accounts
Reporting grain Date · campaign · ad set · ad
Fields Selected metrics + dimensions
Date range Last 28 days · example preset
Filters Optional · query-specific
Power BI mode Import through Web (Basic)
One saved URL represents one Catchr source. Multiple Google Merchant Center accounts can share the query.

Used by the world's leading companies

Get data from Google Merchant Center to Power BI

A fully no-code platform that brings your marketing data, including Google Merchant Center, into Power BI.

Connect your data

Launch Google Merchant Center reporting faster

Skip complex setup and get to insights sooner. Catchr makes it easy to connect Google Merchant Center to Power BI so you can monitor key financial metrics and performance faster.

Connect your data
Automate extraction

Always work with fresh and accurate number

Your Power BI dashboards stay up to date automatically. Catchr continuously refreshes your Google Merchant Center data so financial reporting stays accurate without manual consolidation.

More than just one source

Connect your entire stack. Not only Google Merchant Center.

Connect not only your Google Merchant Center account but all your Product Feed accounts too.

View all PowerBI connectors
Start with a template

Ready-to-use Power BI dashboards for faster insights

Move faster with templates built for Product Feed reporting in Power BI.

Use your Google Merchant Center data with ready-to-use dashboards for tracking performance, trends, and key indicators.

PowerBI template gallery

Google Merchant Center metrics and dimensions available in PowerBI

Access 28 metrics and 90 dimensions from Google Merchant Center connectors including Clicks, Impressions, CTR, Conversions, Conversion Value, Conversion Rate, Date, Product Title, Product ID, Product Brand Name, Product Category L1, Product Channel, Product Destination Status, Product Availability and many more...

28

Metrics availables

90

Dimensions availables

How to connect Google Merchant Center to Power BI ?

No scripts to maintain. No API documentation to study. No recurring CSV ritual.

Step one

Authorize Google Merchant Center

Connect Google Merchant Center in Catchr and make the required accounts available for reporting.

Connect your data
Client A · Connected sources
5 sources ready
Google Merchant Center 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Build and preview the query

Choose Power BI format, select Google Merchant Center, accounts, fields, date range, filters, and supported options. Preview the response, save the query, and copy its URL.

Step three

Use Get data > Web

In Power BI Desktop, choose Get data > Web, keep Basic selected, paste the complete Catchr URL, confirm, then load or transform the response.

Step four

Shape, model, and refresh

Apply Power Query transformations, create relationships and DAX measures, then initiate refresh or configure it in Power BI after publishing.

View more PowerBI connector.

Each source needs its own Catchr query URL. Load the focused tables into Power BI, then define any relationships and cross-channel measures in the model.

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