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Data Studio Course for Marketing Reporting

Learn Data Studio (formerly Looker Studio) with free, practical tutorials for marketers. Connect data sources, create calculated fields, blend data, apply filters, and build client-ready dashboards.

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Data Studio tutorials from beginner to advanced

Follow the full learning path or jump to the lesson you need: data sources, data modeling, calculated fields, controls, filters, data blending, visualizations, and report sharing.

Data Studio Tutorial: Introduction

Start with a Data Studio tutorial for marketers: understand the reporting tool, its benefits, limitations, core workflow and best use cases.
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Looker Studio Introduction

Discover Looker Studio’s features, benefits, and limits, and see how it aligns with the main criteria for choosing the right reporting tool.

Full Guide

Complete Data Studio (formerly Looker Studio) guide for beginners. Learn the essentials to use Data Studio effectively and improve your data analysis and visualization skills.

Data Studio Data Sources

Learn how to connect and manage Data Studio data sources, choose embedded or reusable sources, control credentials, and keep reports reliable.
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Create data sources

Learn how to create, manage and add a Looker Studio data source on a report. Full guide to know all about the creation and configuration of a data source.

Change a data sources

Learn how to change a data source in Looker Studio, from replacing sources to switching accounts. Avoid broken charts with best practices and a validation checklist.

Delete data sources

Learn the right way to delete a data source in Looker Studio, whether from a report or globally, and follow best practices to keep reports intact.

Embedded vs. Reusable Data Sources

Learn the differences between embedded and reusable data sources in Looker Studio. Understand how and when to use each option to build efficient, scalable, and consistent dashboards.

Data Studio Data Modeling

Learn Data Studio data modeling with field types, aggregations, calculated fields, groups and bins through practical marketing use cases.
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Fields in a report

Understand the role of fields in Looker Studio, their types and aggregation methods, and discover best practices to manage and use them efficiently in your reports.

Calculated fields

Learn how to use calculated fields in Data Studio (formerly Looker Studio), what are they, how and when to use them. Complete guide from beginner to expert level.

REGEX

Learn how to use regex in Looker Studio to clean, extract, and transform your data. Discover key formulas, syntax, and practical examples.

Custom groups

Learn how to create and manage groups in Data Studio (formerly Looker Studio) to organize your data, simplify reporting, and make your dashboards more insightful.

Custom bins

Learn how to create bins in Looker Studio to group your data by value ranges, simplify analysis, and uncover trends in your reports.

Data Studio Controls, Parameters & Filters

Use Data Studio controls, parameters and filters to build interactive reports that let stakeholders explore the metrics that matter.
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Controls

Learn how to use controls in Data Studio (formerly Looker Studio) to filter data, customize views, and create interactive dashboards. Full list, use cases, and best practices included.

Filters

Learn how to create and apply filters in Data Studio (formerly Looker Studio). Discover the different filter types, how to set them up step by step, and best practices to refine your data analysis and reports.

Parameters

Learn what parameters are in Looker Studio, how they work, and how to use them effectively to create interactive and customizable reports.

Data control

Learn how to use the Data Control in Looker Studio to switch data sources, compare results, and make your dashboards more flexible and dynamic.

Blend Data in Data Studio

Learn how to blend data in Data Studio, combine marketing sources, configure join keys and build unified views for more complete dashboards.
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Quick blend metrics

Learn how to combine two metrics from different data sources in Looker Studio. Use simple steps to merge data and display exactly what you need.

Data blending

Learn how to blend data in Looker Studio with a clear definition, setup guide, and best practices to combine multiple sources and improve your reporting accuracy.

Join operator

Learn how to choose the right join operator to blend your data in Looker Studio with a complete step-by-step guide, clear explanations, and practical examples.

Build Data Studio Charts & Visualizations

Build Data Studio charts and visualizations, choose the right chart for each KPI, customize layouts, and design clear marketing dashboards.
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Conditional formatting

Easily spot trends and outliers in Data Studio (formerly Looker Studio) using conditional formatting. Learn how it works, explore the options, and set it up step by step.

Visualization Style

Learn how to customize visual styles in Data Studio (formerly Looker Studio): adjust colors, typography, and layouts to create clean, consistent, and engaging dashboards.

Theme

Learn how to use Data Studio (formerly Looker Studio) themes to style your reports instantly. Discover how to create, customize, and share consistent, professional dashboards.

Responsive reports

Discover how to use Looker Studio’s new Responsive Layout feature. Learn how to enable it, adjust your layout, and create dashboards that adapt to every device.

Charts & Visualization

Discover all the available charts and cards in Data Studio (formerly Looker Studio). Learn when to use each visualisation, how to configure them, and best practices to choose the right chart for your data.

Data Studio Marketing Dashboard Examples

Explore Data Studio marketing dashboard examples, KPI layouts and report page templates for paid media, SEO, analytics, ecommerce and leads.
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Overview and KPI's report page

Learn how to build a clear and impactful Overview & KPIs page in Looker Studio to highlight your main metrics and make your reports easier to understand. 

SEO report page

Learn to build an SEO page in Looker Studio to track organic visibility, keyword rankings and page performance with the best KPIs, charts and tactics.

Landing Pages & Content report page

Learn how to track landing page performance in Looker Studio. Measure engagement, conversions, and device behavior to optimize your content strategy.

Cohort, Retention & LTV report page

Learn how to build a Cohort, Retention & LTV page in Looker Studio to analyse user loyalty, identify drop-offs, and measure long-term value across channels and cohorts.

Funnel & conversion report page

Learn how to track funnel stages, analyse drop-offs, and optimise conversions in Looker Studio using the right charts, controls, and best practices.

Data Studio Sharing, Access & Distribution

Learn Data Studio sharing and access settings: manage credentials, permissions and report distribution while keeping marketing data secure.
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Export report & component

Learn how to export Data Studio (formerly Looker Studio) reports to PDF and charts to CSV/Excel/Sheets. Plus, discover Catchr’s Sheets add-on to avoid repetitive exports.

Share report & data source

Learn when and how to share Looker Studio reports and data sources. Step-by-step tutorials, permissions tips, and best practices for teams and clients.

Owner vs Viewer credentials

Learn the difference between Owner and Viewer credentials in Looker Studio. Discover when to use each, how to share reports securely, and avoid data access errors.

How to Use Data Studio: Advanced Guides

Learn how to use Data Studio with advanced guides covering report setup, calculated fields, charts, filters, automation and troubleshooting.
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Add a right axis

Learn how to add a right axis in Looker Studio to compare multiple metrics on a single chart. Follow our step-by-step guide to enhance your data visualization.

Compare data to previous period

Learn how to compare data to a previous period in Data Studio (formerly Looker Studio). Follow best practices to analyze trends, track performance, and enhance data insights.

Sparklines

Learn how to add and customize sparklines in Looker Studio scorecards to visualize data trends and enhance your dashboards efficiently. Complete guide.

Convert URL to Image

Learn how to convert a URL into an image in your Looker Studio report. Explore easy steps to enhance your reports with visuals and improve reporting.

Copy a report

Learn how to copy a Looker Studio template and use your own data source. Transform templates to fit your unique data needs and create customized reports.

Data Studio Formulas & Calculated Fields

Master Data Studio formulas and calculated fields with syntax and examples for text, dates, math, logic and conditional functions.
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ABS function: How to use & example

Learn how to use the ABS function in Looker Studio to return absolute values. Explore its syntax, practical use cases, and examples for data analysis.

ACOS function: How to use & example

Learn how to use the ACOS function in Looker Studio to calculate the inverse cosine of a value. Discover syntax, use cases, and practical examples.

ASIN function: How to use & example

Learn how to use the ASIN function in Looker Studio to compute inverse sine values. Explore its syntax, examples, and key use cases for data calculations.

ATAN function: How to use & example

Discover how to use the ATAN function in Looker Studio to determine inverse tangent values. Learn its syntax and explore step-by-step examples.

AVG function: How to use & example

Learn how to use the AVG function in Looker Studio to compute average values. Understand its syntax, applications, and examples for data analysis.

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