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Connect Hubspot to Power BI

Connect Hubspot to Power BI and and make the most of your data with direct integration into Power BI. Discover how to transfer, analyze, and visualize your marketing data to support better, data-driven decisions.

Hubspot query · Power BI format
Ready to refresh
Hubspot One source
Saved query API URL
Power BI Web · Import
Hubspot accounts One or several selected accounts
Reporting grain Date · campaign · ad set · ad
Fields Selected metrics + dimensions
Date range Last 28 days · example preset
Filters Optional · query-specific
Power BI mode Import through Web (Basic)
One saved URL represents one Catchr source. Multiple Hubspot accounts can share the query.

Used by the world's leading companies

Get Hubspot data into Power BI

A no-code connection that works in Power BI Desktop and in the Power BI service.

Connect your data

Launch Hubspot reporting faster

Skip ODBC drivers and custom API scripts. The connection runs from your browser and Power BI, with nothing else to install on your machine.

Automate extraction

Always work with fresh numbers

Once the report is published, Power BI calls your Facebook Ads query again on the schedule you choose, so weekly reviews start from current figures.

More than just one source

Connect your entire stack. Not only Hubspot.

Connect not only your Hubspot account but all your CRM accounts too.

Start with a template

Ready-to-use Power BI dashboards

Move faster with templates built for CRM reporting in Power BI.

Use your Hubspot data with ready-to-use dashboards for tracking performance, trends, and key indicators.

Hubspot metrics and dimensions available in Power BI

Access 77 metrics and 759 dimensions from Hubspot connectors including Marketing Email Sent, Marketing Email Delivered, Marketing Email Open, Marketing Email Click, Marketing Email Click Through Ratio, Closed Deal Amount, Deal Closed won count, Contact Original Source, Contact Latest Source Date, Contact First Touch Converting Campaign, Contact Last Touch Converting Campaign, Marketing Email Campaign Name, Deal HubSpot Campaign, Contact Country/Region and more.

77

Available metrics

759

Available dimensions

How to connect Hubspot to Power BI ?

Four steps, from Catchr to a refreshed Power BI report.

Step one

Authorize Hubspot

Connect Hubspot in Catchr with a Hubspot user that has access to the CRM accounts you need, and make those accounts available for reporting.

Client A · Connected sources
5 sources ready
Hubspot 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Build and preview the query

Choose Power BI format, select Hubspot, accounts, fields, date range, filters, and supported options. Preview the response, save the query, and copy its URL.

Step three

Use Get data > Web

In Power BI Desktop, choose Get data > Web, keep Basic selected, paste the complete Catchr URL, confirm, then load or transform the response.

Step four

Shape, model, and refresh

Clean the table in Power Query, add relationships and DAX measures, then publish the report and set its refresh schedule in the Power BI service.

Hubspot to Power BIpricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
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Hubspot to Power BI: FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect HubSpot to Power BI?

Authorize HubSpot in Catchr and select the CRM data needed for the report. In Catchr’s Power BI query builder, select record IDs and the deal, contact or company fields relevant to the question and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping object IDs and one-to-many associations before joining CRM tables clear in the model.

Can I build a HubSpot sales pipeline dashboard?

Yes. Catchr exposes deal stage, pipeline, amount, owner and deal identifiers. Use a table or chart to show value and deal count by stage, with a pipeline filter when teams use different sales processes. Keep open pipeline separate from closed-won revenue so potential business is not presented as completed sales.

Should my deal report use create date or close date?

Use create date to measure when opportunities entered the CRM. Use close date for a view of deals expected to close or already closed, with the appropriate stage filter. These date fields describe different events. A monthly pipeline-creation report should not be compared directly with monthly closed-won sales.

Why is deal revenue duplicated after I blend HubSpot data?

A deal may be associated with multiple contacts or activities. A join can repeat the deal amount on each matching row and inflate a summed total. Keep one row per deal for revenue calculations, aggregate the other data before joining, and check distinct deal IDs alongside the total amount.

Can I compare performance by sales owner?

Yes. Catchr includes deal owner information. Group deal counts and values by owner, then apply consistent pipeline, stage and date filters. Distinguish current ownership from ownership at an earlier point in time; a current CRM record alone does not provide a historical snapshot of every reassignment.

What is the difference between pipeline amount and weighted amount?

Pipeline amount is the potential value of the selected deals. Weighted amount applies the relevant probability to that value. HubSpot exposes separate amount and weighted-amount properties, and Catchr's field catalog includes both. Label the chosen measure clearly: a probability-adjusted forecast is not booked revenue.

How should I handle deals in different currencies?

Do not add amounts in different deal currencies without conversion. Catchr includes the deal amount in company currency as well as the original amount. Use a consistent currency for combined reporting and verify that the field matches the one used in the HubSpot report you are reconciling.

Can I compare HubSpot pipeline with Google Ads spend?

Yes. Add Google Ads to compare acquisition spend with leads and pipeline outcomes. Use consistent campaign identifiers and a defined attribution method. Simply putting daily spend beside daily deal value shows a trend; it does not establish which ad generated each deal.

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