Connect Braze to Power BI

Connect Braze in Catchr with the workspace REST API endpoint and a key that can read the required resources. In Catchr’s Power BI query builder, select campaign delivery and engagement fields and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping campaign and Canvas scopes before combining engagement totals clear in the model.

No. Looker and Power BI are separate reporting products. Braze documentation about Looker Blocks or Looker Action Hub describes a different integration. For a Power BI dashboard, use the Catchr Braze connector as your data source and build charts from the fields it exposes.

Yes. Catchr exposes campaign and Canvas information, including names and IDs, plus analytics such as sends, opens, conversions, entries, and revenue where Braze returns them. Canvas step and variant identifiers support more detailed analysis. Keep campaign, Canvas, step, and variant totals at their own level of detail to avoid counting the same outcome more than once.

Campaign analytics include a channel dimension, so you can separate the available email, push, SMS, or other channel results. Choose metrics appropriate to each channel: an email open, an SMS opt-out, and a content-card impression do not describe the same interaction. A metric absent for a channel should not automatically be interpreted as zero.

Check the conversion event, attribution window, and reporting level first. Braze exposes conversion measures tied to send time or Canvas entry time as well as other conversion counts. Comparing different time bases can shift results between dates. Use the same measure and filters on both charts, and allow recent periods to change while conversion windows remain open.

Yes. The connector includes segment identifiers, names, and the size metric from Braze segment analytics. Plot size by the returned date to monitor audience changes. Segment size is a count for that date, so adding daily sizes together does not produce a count of distinct people reached during the month.

Yes. Add sources such as Google Ads to compare acquisition spend with lifecycle engagement in one dashboard. Align reporting periods and use a shared campaign mapping when joining. Braze-attributed revenue and advertising-platform conversions use their own attribution rules; combining charts does not create a deduplicated customer journey automatically.