Connect Pinterest Ads to Power BI

Authorize Pinterest advertising in Catchr and select the ad account. In Catchr’s Power BI query builder, select spend, impressions, outbound clicks and relevant conversion events and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping account, reporting currency and attribution definitions clear in the model.

Pin clicks include interactions that open content on or off Pinterest. Outbound clicks specifically refer to the destination URL. Use outbound clicks when evaluating traffic sent to your website, and keep Pin clicks as a separate measure of engagement with the creative.

Yes. Catchr's catalog includes separate paid and earned fields for clicks, saves and engagements. Keep them in distinct chart series when explaining the effect of advertising. Combining them without clear labels can make organic follow-on activity look like directly purchased delivery.

A save shows interest in returning to content; it is not automatically a purchase or lead. Report saves alongside outbound clicks and your chosen conversion event. Use the distinction to explain whether a campaign is encouraging discovery, site visits or a business outcome.

First compare outbound clicks rather than all Pin clicks. A click and a recorded session still differ because of page loading, tracking, consent and repeat visits. Add GA4 and align campaign tags and dates to investigate the gap.

Compare ads with similar objectives and enough delivery to make the comparison meaningful. Show spend and impressions next to outbound clicks, saves and conversions. A creative with many saves may support discovery without being the strongest driver of immediate purchases.

Yes. Add Shopify to view store transactions alongside Pinterest performance. Match currency and period, and label the attribution setting used for Pinterest. Store revenue and platform-attributed revenue describe different views of the same business and should not be added together.