Learn how The Browz accelerated Looker Studio reporting, improved client autonomy, and simplified operations with Catchr.
Founder and CEO
“There are many connector solutions that basically bring up the same data. But the big strength that makes us stay with Catchr is the French support, very available and very professional. We always found solutions together to every problem.”
Founded in 2023 by Yann Roger, who still leads the company as CEO, The Browz is a French marketing agency with a sharp focus: helping e-commerce and SaaS companies accelerate their growth through performance-driven acquisition strategies.
Despite its small size, a specialized team of four experts, The Browz has built a strong reputation for combining media buying expertise with a robust data analytics mindset. Their mission goes beyond launching campaigns: the agency designs conversion measurement frameworks, tracks performance across multiple channels, and builds custom dashboards that transform raw numbers into actionable insights.
The client base is diverse, ranging from fast-scaling startups to established companies with annual revenues between €300,000 and €10M. Approximately 60% of the portfolio is e-commerce brands (covering verticals such as fashion, jewelry, and professional products), while the remaining 40% is SaaS and service businesses.
“The objective of our agency is to develop awareness and acquisition capacity on social networks and Google for our clients. At the same time, we manage all the data dashboards so they can follow their performance.”
Every week, The Browz relies on Looker Studio to analyze campaigns, structure conversations, and support strategic decisions. However, as the agency grew and reporting needs became more complex, Looker Studio revealed its limits:
This situation had multiple consequences. Internally, the team often had to preload dashboards before calls to avoid interruptions. Externally, clients rarely consulted the dashboards themselves and sent an increasing number of quick questions via Slack, consuming valuable time that could otherwise have been spent on optimization work.
As Yann explained:
“We ended up using Looker Studio less as a daily tool and more as a presentation support. Clients weren’t using it on their own, and we were losing time answering questions instead of focusing on campaign performance.”
Before Catchr, The Browz had tried other solutions such as Supermetrics and PowerMyAnalytics. While they provided access to data, they did not fully solve the core problems the agency was facing.
To solve the loading time issue, Catchr helped The Browz move away from direct API queries in Looker Studio. Instead, the agency started using the Catchr Google Sheets add-on to store campaign data in Sheets before connecting it to Looker Studio.
For The Browz, Google Sheets was the right fit:
As Yann described, this setup resolved a major frustration:
“Now we have no difficulty at all. The dashboards load instantly during presentations, and we are no longer limited in how we display data or customize visuals.”
The adoption of Catchr had a strong and immediate impact on The Browz, improving both client engagement and the agency’s internal efficiency.
Dashboards that previously took 20 to 50 seconds to refresh now load in just 2 to 5 seconds. This simple change made client meetings smoother, without interruptions or awkward pauses, and allowed the team to explore data live with confidence.
Client adoption increased significantly. Before Catchr, fewer than 5% of clients used Looker Studio dashboards independently. Today, about 50% consult them regularly, sometimes even using the data to guide advertising decisions. This autonomy strengthens the agency’s credibility and reduces the volume of quick questions sent via Slack, saving the team valuable time for campaign optimization.
Beyond solving dashboard speed and client adoption, The Browz has also transformed the way it manages internal operations. Thanks to Catchr’s Google Sheets add-on, the agency now automates invoicing based on media spend, saving several hours every month. Looker Studio has also shifted from being primarily a client reporting tool to becoming a daily platform for internal campaign analysis. With faster performance, advanced visualizations, and conditional formatting, the team can use dashboards as a genuine decision-making tool, often even faster and clearer than native ad platforms. This change has made performance reviews more effective and has also simplified onboarding. New hires, including junior staff, can now start with pre-built dashboards that give them an immediate and intuitive understanding of campaign performance.
When The Browz decided to improve its reporting process, the agency compared several connector solutions, including Supermetrics and PowerMyAnalytics. These tools provided data access but lacked the mix of technology and support the agency needed. Catchr stood out for three main reasons.
For Yann, this was the decisive factor. The Browz benefits from a French-speaking team that is responsive, professional, and pedagogical. Beyond fixing issues, Catchr’s experts explain and guide, helping the agency gain autonomy over time. As Yann put it:
“The French-speaking support team is responsive, professional, and pedagogical. We always found solutions together.”
Catchr offers a wide range of stable integrations, from Shopify to Meta Ads and beyond. This allows The Browz to centralize all reporting needs with a single provider, simplifying operations and adapting to both e-commerce and SaaS clients.
What started as a way to fix Looker Studio’s speed issues became a powerful extension of The Browz’s workflows. By storing data in Sheets, dashboards now refresh instantly, and the agency also automates invoicing, shares internal metrics with clients, and creates custom calculations.
In short, Catchr provided The Browz with the right mix of people, technology, and flexibility. The result is faster dashboards, more efficient operations, more autonomous clients, and new opportunities for automation.
Discover other case studies shared by our client.
