Connect Microsoft Ads to Power BI

Authorize Microsoft Advertising in Catchr and select the intended advertising accounts. In Catchr’s Power BI query builder, select spend, clicks and conversions by campaign and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping account, currency and conversion goal clear in the model.

Bing Ads is the former name of Microsoft Advertising. You may still see Bing in technical field or connector references. Select the Microsoft Advertising account you manage and verify its account ID, rather than treating the older name as a separate advertising platform.

Microsoft can exclude goals from the main Conversions measure when those goals are excluded from bidding. All Conversions provides a broader view. Catchr exposes both fields. Choose the measure that matches the business objective and keep that choice consistent in your cost-per-conversion calculations.

Yes. Add Google Ads to compare spend, clicks and results across search platforms. Align currency, dates and conversion definitions. Similar field names do not guarantee that both platforms count the same goals or use the same attribution rules.

A conversion can happen after the ad interaction, and processing or attribution can update recent results. Compare the same date range and goal selection when reconciling a later export. Treat the newest period as provisional instead of assuming that every refresh must reproduce yesterday's total.

Divide total spend by total clicks for CPC. For conversion rate, use the appropriate conversion total and click denominator for the definition you selected. Do not average campaign percentages without weighting them; small and large campaigns should contribute in proportion to their underlying activity.

Catchr includes a View Through Conversions field alongside the other Microsoft Advertising conversion measures. Show it separately when explaining the contribution of ad exposure. Do not add overlapping measures together without checking their definitions, or the dashboard can count the same outcome more than once.