Connect Outbrain to Power BI

Connect Outbrain in Catchr with the login credentials requested in its setup form and select the advertiser. In Catchr’s Power BI query builder, select Campaign Name, Spend, Impressions and Clicks and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping advertiser and campaign IDs before joining analytics results clear in the model.

Catchr lists Outbrain and Outbrain DSP separately. This Outbrain connector reads advertiser reporting through the Amplify API, including campaigns, promoted content and publisher performance. Choose the connector that matches the product where your account and campaigns are managed; credentials and reporting fields are not interchangeable simply because the names are similar.

Yes. Catchr exposes promoted-content titles, URLs and identifiers, plus publisher names, URLs and identifiers. Use these to compare which content earns clicks and which publishers deliver results. Available combinations depend on the reporting endpoint: a promoted-content or publisher summary is not automatically available with every daily, campaign and geographic breakdown in one chart.

The catalog includes Conversions, View Conversions and Total Conversions, with corresponding value and efficiency metrics. Choose the metric family that matches the attribution scope of your Outbrain comparison. Outbrain also lets you decide which conversion events contribute to total conversion reporting, so check that configuration before treating the total as purchases or leads. Keep those outcomes separate if they represent different goals.

When Conversion Name is selected, the connector produces rows for individual conversion events. Delivery metrics can be repeated across those rows, so summing Spend, Clicks or Impressions across conversion names can overcount them. Keep delivery scorecards in a chart without Conversion Name, and use a separate chart for the event-level conversion measures.

The tools can use different attribution rules, conversion definitions and date conventions. Outbrain may credit a conversion after an ad interaction while GA4 credits another channel or does not record the same event. Compare the same outcome and period, distinguish click and view conversions, and check tracking setup before interpreting the gap. A connector transfers the platform report; it does not make the two attribution models identical.

Yes. Add the Taboola connector alongside Outbrain and align dates, currencies and outcome definitions. Compare spend and clicks first, then choose equivalent conversion measures. Calculate aggregate CPC as total spend divided by total clicks rather than averaging row-level CPC values. Keep platform-attributed conversions labelled by source because the same outcome may be claimed by both platforms.