Connect Criteo to Power BI

Connect Criteo in Catchr with the API Client ID and Client Secret of an application authorized for the advertiser. In Catchr’s Power BI query builder, select Cost, Clicks and Display and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping advertiser and the exact attribution metric selected clear in the model.

Yes. Criteo provides its own Criteo Marketing Data connector for Marketing Solutions clients. Catchr is another option when you want to manage Criteo alongside other marketing sources. Compare the available fields and setup with your needs. Marketing Solutions reporting and Retail Media reporting are separate products, so do not assume every Criteo connector covers both.

The catalog includes Cost, Clicks, Display, Visits, Qualified Visits, CPC, viewable display measures and several ROAS and cost-per-order fields. Campaign and ad set identifiers help organize performance, while Device and OS support compatible breakdowns. Choose metrics that match the campaign type and tracking available in your account; a field in the catalog does not guarantee a populated value for every advertiser.

Criteo exposes separate metric variants for different attribution scopes. Catchr field names distinguish options such as PC 1d, PC 7d, PC 30d, PV 24h and Client Attribution. Select the same variant across the measures in a chart and match it to the Criteo report you are comparing. Do not add overlapping attribution variants together or compare two ROAS fields as if they used the same rules.

The current Catchr reporting request asks Criteo for USD. If your Criteo interface shows another currency, cost and other monetary figures can differ even when the campaign and dates match. Label the dashboard currency clearly and compare against a report in the same currency. Do not combine these values with other accounts or channels in different currencies without a consistent conversion method.

Criteo reports outcomes attributed to its advertising, while GA4 and your store use their own measurement and reporting rules. Match the date range, currency and outcome definition, then check the selected Criteo attribution variant. Recent conversions can also change previously viewed results. Use store totals for overall sales and clearly label platform-attributed performance rather than expecting both reports to be identical.

Yes. Add Google Ads and Facebook Ads to the same Power BI report. Align currencies and dates before comparing costs, and use clearly labelled attribution metrics for outcomes. The same purchase may be credited by several platforms, so the sum of platform-attributed sales is not a deduplicated total.