Connect Adjust to Power BI

Connect Adjust in Catchr and select the app and reporting scope. In Catchr’s Power BI query builder, select acquisition and revenue by channel and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping app, cohort date and revenue attribution rules clear in the model.

Catchr exposes advertising cost and attribution-related fields, including distinct campaign and ad-group fields for network and attribution views. Choose a consistent reporting basis before joining them. Similar campaign names alone are not a reliable key for reconciling spend with attributed outcomes.

Reattribution assigns an existing user to an updated acquisition source when the relevant conditions are met. It is different from simply acquiring a new user for the first time. Keep acquisition and re-engagement reporting distinct when assessing how much new audience a campaign produces.

A cohort follows a defined group of acquired users and measures their subsequent revenue. Calendar-period revenue describes activity occurring during those dates. Catchr includes cohort and non-cohort revenue fields. Match the basis of revenue and cost before calculating a return on acquisition spend.

Yes. Catchr's Adjust catalog includes ad revenue, total revenue and revenue-related cohort measures. Use the appropriate component for the monetization model you are evaluating. Do not add a revenue component to a total that already includes it.

Check attribution windows, event definitions, timezone and whether the comparison includes re-engagement. Also match the network and attribution field selection. Add TikTok Ads as a separate view, keeping its reported conversions distinct from Adjust's measurement rather than expecting identical totals.

Catchr exposes ATT consent-rate and status fields. Use them to describe the measurement context for iOS activity, alongside acquisition and revenue trends. A change in consent mix can justify further investigation, but it does not by itself establish the cause of a performance change.