Connect ActiveCampaign to Power BI

Connect ActiveCampaign in Catchr using the account URL and API key. In Catchr’s Power BI query builder, select campaign sends, unique opens, subscriber clicks and unsubscribes and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping campaign IDs and unique versus total interaction counts clear in the model.

Catchr includes sent counts, total and unique opens, link clicks, subscriber clicks, hard and soft bounces, unsubscribes, and replies. Campaign name, ID, type, status, and send date provide context. Use campaign IDs to distinguish sends that share a name, and keep scheduled or unfinished campaigns separate from completed campaigns.

Link clicks include repeated interactions with campaign links. Subscriber clicks count distinct contacts who clicked in that campaign, making them useful for measuring audience response. The unique links field describes distinct links clicked and should not be treated as the number of people who clicked. Choose the metric that matches your question before building a click-rate chart.

Yes. The connector exposes automation IDs, names, status, and entered and exited counts, together with campaign fields that identify an associated automation. These help you organize reporting by workflow. An automation entry or exit is not automatically a purchase or a won deal; define the outcome you want to measure separately.

Check whether the campaign was sent and whether open or link tracking was enabled. A draft campaign or a campaign with tracking disabled cannot produce the same engagement statistics as a tracked, completed send. Verify the selected account, campaign status, and date field before treating an empty metric as a failed campaign.

Compare the same campaign IDs and make sure you are using total or unique metrics consistently. Campaign creation date, scheduled date, and send date represent different moments. Also check whether repeated rows from a join duplicate campaign totals, and allow for engagement that arrived after the earlier report was viewed.

Yes. Add Google Analytics 4 to compare email engagement with website sessions and key events. Use consistent campaign tagging on email links and align those values before creating relationships sources. Email clicks and tracked website sessions measure different activity, so identical totals are not expected.