Connect LinkedIn Ads to Power BI

Authorize LinkedIn advertising in Catchr and select the ad accounts you can access. In Catchr’s Power BI query builder, select campaign cost, impressions and the lead or conversion metric matching the objective and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping Lead Gen Form submissions versus website conversions clear in the model.

Yes. Catchr includes Lead Gen Form opens and One Click Leads. Use these to evaluate form engagement and submissions. Keep native form leads separate from website conversions, which follow a different journey and depend on the website conversion setup.

LinkedIn exposes several click types, including company-page and other in-platform interactions. Use Landing Page Clicks when the question concerns traffic sent to your site. Even that measure may differ from website sessions because loading, tracking and consent affect what your analytics tool records.

Yes. Catchr exposes post-click and post-view website conversions. Show both when explaining attribution, and match the conversion window used in Campaign Manager. A view-through conversion can be credited without a recorded click, so it will not reconcile one-for-one with click-based website reporting.

Campaign cost divided by native leads gives a cost per submitted lead, not a cost per qualified lead. Bring qualification outcomes from a CRM such as HubSpot, define what qualifies and use a reliable campaign or lead mapping before calculating the qualified-lead metric.

Use the metric that fits the objective. CPC describes the cost of clicks and CPM describes the cost of impressions. Neither alone measures lead quality or sales value. Compare similar objectives and audiences, then add conversion or CRM outcomes before deciding which campaign deserves more budget.

Catchr includes video starts, views, completions and quartile-completion fields. Use them to see where viewers drop off, while keeping the selected denominator explicit. A completion rate based on starts is a different calculation from completions divided by impressions.