Connect Teads to Power BI

Add the Teads source in Catchr using a reporting API key with access to the advertiser. In Catchr’s Power BI query builder, select Date, Campaign Name, Impressions and Budget Spent and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping Teads Ad Manager reporting scope and currency clear in the model.

Catchr exposes Impressions, Clicks, Budget Spent, Video Starts, Video Completes and video quartiles, plus post-click and post-view conversions. Available breakdowns include campaign, line item, creative, device, country and website domain. Choose metrics relevant to the format: video completions are useful for video campaigns, while clicks and viewability can help assess display delivery. Field availability depends on what Teads returns for your campaign.

The connector includes fields for measurable and viewable impressions, average in-view time, and Lumen attention metrics where Teads supplies them. Keep these measures separate: delivery, viewability, video completion and attention describe different aspects of exposure. A blank measurement field is not evidence of zero attention. Confirm that the measurement is available for the campaign before using it as a reporting KPI.

Catchr offers Budget Spent, Total Ad Cost and Fee, as well as separate Budget Delivered fields. Use the field that matches the cost definition in the Teads report you are comparing against, and include the corresponding currency. Do not add every monetary field together: a total can already include amounts shown in other columns. Keep the chosen cost definition consistent when calculating CPC or CPM.

First match the advertiser, date range, filters, currency and exact metric. Then check the Catchr Timezone setting: the connector uses a fixed UTC offset, with UTC+01:00 as its default. A different offset changes which events fall into each reporting day. For conversion comparisons, also match Conversion Name and distinguish Post Click Conversions from Post View Conversions.

Check that your API key has access to the advertiser. Catchr builds its advertiser list from a Teads impressions report covering the preceding 360 days, so an advertiser without reportable activity in that period may not appear. A newly active advertiser can also take time to appear in the cached account list. If access and recent activity are confirmed, contact Catchr support with the advertiser ID.

Catchr waits for Teads to generate the requested report. Power BI then imports the available response when its model refreshes; this is not a streaming feed. Configure scheduled refresh after publishing the model and test it in the Power BI service. Keep the report period visible and use completed periods for regular client comparisons.

Yes. Add Google Ads and Facebook Ads to compare spend and delivery alongside Teads. Align currencies, dates and cost definitions. Keep platform-attributed conversions clearly labelled, because several platforms can claim the same sale; their combined conversion total is not a deduplicated count of purchases.