Connect Facebook Pages to Power BI

Authorize Catchr with a Facebook user who has Page insights access and grant the required Page permissions. In Catchr’s Power BI query builder, select Page activity and separate post-performance measures and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping the business Page and the time scope of each insights metric clear in the model.

Check the Facebook user used to authorize Catchr, the Pages included in that authorization and the user's access to Page insights. Meta requires insights access, including the Page's Analyze task and relevant permissions. Advertising account access alone is not enough. Reconnect after changing permissions, and confirm that the expected Page appears before rebuilding charts.

Start with supported Page media views, unique media viewers, follows and post interactions, then add available video and post-level metrics. Choose fields for the specific Page or post scope you need. Avoid building new charts around fields marked deprecated, and do not sum daily follower balances as though they were new followers gained during the period.

Meta retired several Page Insights metrics, including legacy reach, impressions and some unique video-view fields. An old field that becomes empty does not necessarily mean your audience disappeared. Replace it with the supported view-based field appropriate to the chart, such as Page Total Media View Unique or Post Total Media View Unique. Keep the definition change visible when comparing periods; a replacement metric is not automatically identical to the retired one.

Post media views are lifetime counters for individual posts, while Page media views can describe daily activity. A post's creation date and the date someone viewed it are different. Use a post table to compare content and a Page-level time series to track daily activity. Unique viewers can overlap across posts and days, so adding those counts does not produce a deduplicated Page audience.

Catchr exposes available paid and organic media-view breakdowns and a separate follower-view breakdown. For post views, the connector does not allow follower views in the same request as paid or organic views, so use separate charts. Follower status and advertising distribution describe different things: an organic view is not necessarily a follower view, and a non-follower view is not necessarily paid.

Use the Facebook Ads connector for campaign spend and attributed conversions. Private Page Insights require access to the Page; they do not unlock a competitor's private analytics. For supported public information, use the separate Facebook public data source. Label each source and metric scope clearly when showing them in one dashboard.