About Pickers
Pickers is a French digital marketing agency that helps advertisers grow through multi-channel paid advertising. The twelve-person team manages campaigns for more than one hundred clients, spanning industries such as automotive, fashion, finance, insurance, culture, and even government organizations.
Unlike agencies that specialize in a single vertical, Pickers embraces diversity. They support advertisers of all sizes — from startups investing just €2–3k per month to major accounts with monthly budgets exceeding €100k. This broad experience gives them a unique vantage point on the challenges faced by businesses across sectors.
What their clients all have in common is the ambition to generate more leads, increase sales, and scale sustainably. For Pickers, that means providing reporting that is not only accurate but also insightful enough to guide strategic decisions.
The challenge
For more than five years, Pickers relied on Supermetrics to fuel their dashboards and client reports. As the agency scaled, however, the limitations of this setup became increasingly apparent.
- Costs were rising quickly, with every new data source or user adding significantly to the bill — a critical issue for a team of six account managers working across dozens of clients.
- Flexibility was limited, as licenses constrained who could access and explore the data.
- Support fell short, leaving the team without quick answers when connectors broke or technical issues appeared.
- And above all, migration fears loomed large. With more than sixty dashboards running on Supermetrics, the idea of switching tools felt daunting.
Pickers needed a solution that would scale with them, provide responsive support, and give every team member the ability to dive into data without barriers.
A smooth migration to Catchr
When they decided to adopt Catchr, the first question was whether migrating so many dashboards would create weeks of disruption. To their surprise, the process was seamless.
Each account manager reconnected their data sources, adjusted a few field names, and verified their KPIs. Within days, every dashboard was back online — this time powered by Catchr. There were no broken workflows, no missing reports. Just the same dashboards, but with greater freedom, better support, and lower costs.
As the team recalls:
“We were worried about migrating so many dashboards, but it went far better than expected. It was mostly organization, no real obstacles. Today, we would recommend Catchr without hesitation.”
How Pickers uses Catchr
Catchr now sits at the heart of Pickers’ daily operations. Every account manager relies on it to monitor campaigns and deliver actionable insights.
In Looker Studio, dashboards provide real-time visibility into campaigns across Google Ads, Meta Ads, TikTok, Snapchat, and LinkedIn. Managers can drill down by day, week, month, device, or audience segment to uncover performance patterns.
For Meta Ads in particular, the agency goes deeper. Data flows directly into Google Sheets, where pivot tables help identify top-performing creatives, spot fatigue, and guide testing. Attribution models — from post-click to post-impression, from one-day to seven-day windows — are tracked closely, giving e-commerce clients a clear understanding of their profitability.
This mix of automation and flexibility has transformed reporting from a repetitive chore into a growth driver.
Looking ahead
With the foundations in place, Pickers is already planning the next step: going beyond individual dashboards to cross-client and sector-wide reporting.
Imagine spotting shifts in the fashion industry before they make headlines, or showing how seasonal events affect conversion rates across automotive clients. With Catchr, these insights are no longer out of reach. They would allow Pickers not just to optimize campaigns, but also to provide clients with a strategic view of market trends.
The results
The impact of Catchr is clear in the day-to-day work of the team.
- Time savings: reporting tasks that once required manual exports and spreadsheet work are now fully automated.
- Confidence: dashboards update in real time, ensuring account managers can trust the data they use.
- Stronger client relationships: attribution and creative insights fuel richer, more strategic conversations.
- Future-readiness: the agency is preparing to launch agency-wide dashboards and sector benchmarks to unlock new value.
Why Pickers recommends Catchr
For Pickers, Catchr has delivered more than a replacement for their previous tool. It has brought stability, flexibility, and peace of mind. The team no longer worries about how to get the data — they focus on how to use it.
As they put it:
“Catchr performs as well as any of the biggest players in the market — even the most expensive ones. But what makes the difference is how easy it is to work with, how smooth the transition was, and how supported we feel. We recommend it without hesitation.”