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Power BI Course for Marketing Reporting

Learn Power BI with free, practical tutorials for marketers. Start with the basics, connect and clean data with Power Query, model your data, then build, publish, and share client-ready dashboards.

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Power BI tutorials from beginner to advanced

Follow the full learning path or jump to the tutorial you need: Power BI basics, data connections, Power Query, data modeling, dashboards, filters, publishing, and sharing.

Power BI Basics for Marketers

Learn Power BI basics for marketing: Desktop vs Service, pricing, installation, core features, and a clear path to building your first report.
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Power BI Overview for Marketers

Power BI is a business intelligence tool used by marketing teams to analyze campaigns, funnels, and performance data. Learn what Power BI is, how marketers use it, and what dashboards you can build.

Power BI Desktop vs Power BI Service

Power BI Desktop vs Power BI Service: a complete guide to what they are, what they’re used for, and when to use each one.

Power BI Pricing & Licensing

Compare Power BI Free, Pro, Premium Per User, and Premium capacity with price ranges, and learn what marketing teams typically need to share and automate dashboards.

Learning Power BI

Learn how to use Power BI as a marketer: the right learning approach, the Power BI workflow, how hard it really is, and how long it takes to become operational. 

Install Power BI & Mac options

Learn how to install Power BI on Windows, whether Power BI works on Mac, and the best options for Mac users to access or build marketing dashboards.

Power BI Interface & First Steps

Explore the Power BI interface, key views and panes, PBIX files, project organization, and the steps to build your first marketing report.
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Power BI Interface explained

Learn how the Power BI interface works: Report, Data (Table), and Model views, key panes, and ribbon essentials explained for marketing teams.

Power BI file types & project organization

Learn what PBIX files, PBIT templates, and datasets are in Power BI, and how marketing teams should organize reporting projects effectively.

Build your first Marketing report in Power BI

Learn how to build your first marketing report in Power BI step by step: connect data, create KPIs, add charts, filters, and structure your dashboard properly.

Power BI Data Sources & Connections

Learn how to connect Power BI data sources, manage credentials, automate refreshes, and combine Excel files, folders, and marketing platforms.
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Connect data to Power BI

Learn how to connect marketing data to Power BI, choose between Import and DirectQuery, and decide when to use files, online services, or connectors.

Connect Excel to Power BI

Learn how to use Excel with Power BI, prepare Power BI–friendly files, avoid common mistakes, and build reports that refresh without breaking.

Connect multiple files / folder to Power BI

Learn how to connect a folder of files to Power BI to automate recurring updates and manage weekly or monthly marketing exports efficiently.

Change data source & credentials in Power BI

Learn how to change a data source in Power BI, fix broken file paths, and resolve common refresh issues related to credentials and permissions.

Connect Marketing platforms to Power BI

Learn how to connect marketing platforms like Meta Ads, Google Ads, GA4, and CRM tools to Power BI using exports or automated connectors.

Automate Power BI Marketing dashboards

Learn the best way to automate Power BI marketing dashboards, from refresh strategy and datasets to connectors and scalable setups for teams.

Refresh data & Scheduled refresh

Learn how to refresh data in Power BI Desktop and Service, schedule refresh, fix refresh issues, and automate marketing dashboards reliably.

Power Query Tutorial: Prepare & Clean Data

Follow a practical Power Query tutorial to clean, reshape and combine marketing data with filters, merge, append, pivot, unpivot and Group By.
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Power Query overview

Discover what Power Query is in Power BI, how it works, and why it’s essential for cleaning and preparing marketing data before reporting.

Power Query essentials

Learn the essential Power Query transformations marketers need to clean, structure, and prepare marketing data in Power BI efficiently.

Pivot / Unpivot in Power Query

Learn how to use pivot and unpivot in Power Query to reshape marketing data, fix common export issues, and build scalable Power BI dashboards.

Combine datasets (append vs merge)

Learn the difference between append and merge in Power Query, when to use each, and how to combine marketing datasets reliably in Power BI.

Aggregate & Grouping in Power Query

Learn how to aggregate marketing data with Group By in Power Query, create summary tables, and prepare clean datasets for Power BI dashboards.

Power Query Best Practices

Learn Power Query best practices to keep marketing data clean, fast, and reliable in Power BI, from naming conventions to performance tips.

Power BI Semantic Model & Data Modeling

Master Power BI semantic models and data modeling: measures, calculated columns, star schemas, relationships, date tables and time intelligence.
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Power BI Semantic Model explained

Understand the Power BI semantic model and learn how datasets, tables, relationships, and measures create consistent marketing KPIs and dashboards.

Measures vs Calculated columns

Learn the difference between measures and calculated columns in Power BI and know when to use each for marketing KPIs and dashboards.

Date table and time intelligence foundation

Learn why a date table is essential in Power BI, how it enables reliable time intelligence, and how marketing teams should use it for consistent reporting.

Modeling mistakes and how to fix

Learn the most common Power BI data modeling mistakes in dashboards and how to fix them to improve performance, reliability, and KPI accuracy.

Power BI relationships

Learn how Power BI relationships work for marketing data, including cardinality types, cross-filter direction, and active vs inactive relationships.

Power BI Star schema for Marketing

Learn what a star schema is in Power BI, understand fact and dimension tables, and see how marketers can structure data for reliable KPIs and dashboards.

Build a Power BI Dashboard & Report

Learn how to build a Power BI dashboard and report with the right visuals, marketing KPIs, page layouts, tooltips, navigation and drillthrough.
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Dashboard vs Report

Learn the difference between Power BI dashboards and reports, how they work with datasets, and when to use each for reporting and analysis.

Build a campaign performance page

Learn how to build a Google Ads campaign performance page in Power BI using a matrix, key KPIs, filters, and benchmarks to analyze and compare campaigns effectively.

Build a Marketing dashboard overview

Learn how to design a clear and effective marketing overview dashboard in Power BI. Discover which KPIs, visuals, filters, and layout choices to use, with a concrete Google Ads example.

Power BI Advanced UX

Learn how tooltips, drillthrough, bookmarks, and buttons work in Power BI to build dashboards easier to navigate and explore.

Power BI Dashboard design best practices

Learn Power BI dashboard design best practices to build clear, readable, and consistent dashboards using layout, hierarchy, titles, spacing, and formatting.

Power BI VIsuals

Learn how to choose the right Power BI visuals based on your reporting needs. Discover when to use line charts, bar charts, tables, matrices, and KPI visuals to build clear and effective dashboards.

Power BI Filters & Interactions

Master Power BI filters, slicers, Top N segmentation and cross-filtering to build interactive dashboards that guide users to the right insight.
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Top N & Segmentation filters

Learn how to create a Top N chart in Power BI, apply Top N filters for marketing segmentation, avoid common ranking mistakes.

Slicers in Power BI

Learn how Power BI slicers work, which slicer types to use (date, dropdown, list, hierarchy), and best practices like syncing slicers and enabling search.

Filters in Power BI

Learn how to add filters in Power BI, understand visual vs page vs report filters, and follow filter pane best practices to keep marketing dashboards consistent.

Interactions & Cross-filtering in Power BI

Learn how Power BI interactions work, how to edit interactions (filter vs highlight), when visuals should not filter each other, and how to avoid misleading marketing analysis.

Publish & Share Power BI Reports

Learn how to publish Power BI reports, share dashboards securely, manage permissions and governance, embed reports, and present insights clearly.
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Publish and share Power BI reports

Learn how to publish a Power BI report from Desktop to Service, share a link with teammates, understand workspace basics, and choose the right viewer vs contributor setup.

Power BI Embed & integrations

Learn the safest ways to embed Power BI reports in websites, portals, and presentations, plus when to avoid public sharing.

Power BI permissions & governance basics

Learn the basics of Power BI permissions, roles, and governance so marketing dashboards stay secure and easy to share.

Presenting a Power BI dashboard

A practical guide to presenting Power BI dashboards with clear story flow, key insights, and executive ready takeaways.

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