Connect Yahoo! Japan Display to Power BI

Check current direct-connector availability with Catchr before relying on an automated connection. You can also download a Display Ads performance report, load it into Google Sheets and connect that worksheet to Power BI. Select the campaign, ad group or ad level you need, and include a daily segment for trends. Keep the export updated separately from the dashboard. In Power BI Desktop, import the exported file or use the native Google Sheets connector for the prepared worksheet. A Power BI refresh does not generate a new advertising export.

Build the delivery overview around cost, impressions and clicks, then add metrics appropriate to the ad format. For video campaigns, use video-view and completion measures; for business outcomes, choose the relevant conversion metrics. Include campaign and ad identifiers beside names so similar creatives stay distinguishable. Keep paid video views, ordinary impressions and viewable impressions clearly labelled rather than treating them as the same event.

No. Yahoo! Japan reports view-through conversions separately from Conversions. The ordinary conversion metric can include eligible video-view conversions as well as click conversions, so it is not necessarily click-only. Use Conversions (via click) for the click component and label view-through results separately. Match the same definitions when comparing your dashboard with the advertising interface.

A conversion can be attributed back to an earlier advertising interaction, so a later report can revise a previously exported date. Re-export a recent rolling period and replace those rows instead of appending a second copy. Keep conversion action, counting settings and date range consistent when checking whether a change is caused by attribution or by your dashboard.

No. A person may be reached by several campaigns, so adding campaign reach can count them more than once. Use the platform's cross-campaign reach report to assess overlap for the supported scope. Keep that result separate from a sum of campaign-level reach, and do not assume reach is deduplicated across Facebook Ads or other platforms.

Basic performance, delivery URLs, demographics, reach and conversion paths are different reporting views. Some dimensions and metrics cannot be selected together. Choose a report that answers one question, then use compatible fields within it. A reach analysis and a creative delivery table may need separate charts even when both cover the same campaign.

The platform's performance-report documentation allows reports for the preceding 37 months, with exceptions for particular items and reporting scopes. Check availability for the fields you need, especially reach and specialized reports, before choosing a comparison period. An imported worksheet only contains the history you placed in it; changing the Power BI date range cannot retrieve older data automatically.