Fields listing for Outbrain

The average of the conversion value passed from Apple.

Aggregate of the value passed for all conversions as determined by Apple.

The total number of conversions determined by Apple to be attributed to Outbrain.

The number of conversions that are first time downloads as determined by Apple.

The number of conversions that are redownloads, as determined by Apple.

The total amount of the budget for the campaign.

The currency of the campaign's budget.

The end date of the campaign's budget.

The unique identifier for the campaign's budget.

The pacing type for the campaign's budget.

Indicates whether the budget is shared.

The start date of the campaign's budget.

The type of budget pacing for the campaign.

The time the campaign was created.

Indicates whether the campaign is enabled.

The unique identifier for the campaign.

The last time the campaign was modified.

The name of the campaign.

Indicates whether the campaign is on air.

The reason why the campaign is not on air.

Total PromotedLinks clicks across the entire query range.

Indicates the number of clicks on the video or on the CTA button during the playtime.

The conversion pixel name.

The average rate of conversions from clicks per click percentage across the entire query range (conversions / clicks)/100.

The total number of conversions from clicks calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of click by setting conversionsByClickDate to true.

The cost per click (CPC) for the campaign.

The country code.

The country name.

The average CPA (Cost Per Acquisition) calculated for conversions from clicks across the entire query range spend / conversions.

The format of the creative used in the campaign.

The average CTR (Click Through Rate) percentage across the entire query range (clicks / impressions)/100.

Year, month, and day.

Day of the year

Week of the year

The DMA code.

The subregion name.

The effective (calculated) average CPC (Cost Per Click) across the entire query range spend / clicks.

Hour of the day

Total number of PromotedLinks impressions across the entire query range.

The unique identifier for the interest.

The name of the interest. Interests with hierarchy are given with a '>' symbol separating the interests level, for example 'News > Weather'.

The targeting status of the interest, one of targeted, excluded, notTargeted, partiallyTargeted or partiallyExcluded.

The last time the capping for the campaign was applied.

The unique identifier for the marketer associated with the segment.

Month and day

Month of the year

The platform of the platform.

The browser of the platform.

The operating system of the platform.

The URL of the cached logo image.

The creation time of the promoted content.

Indicates whether the promoted content is enabled.

The unique identifier for the promoted content.

The last time the promoted content was modified.

The name of the section where the promoted content is displayed.

The title of the promoted content.

The URL visitors will be sent to upon clicking the PromotedLink.

The sequence identifier for the promoted content.

The unique identifier for the publisher.

The name of the publisher.

The URL of the publisher.

Quarter of the year

The region code.

The region name.

Return On Ad Spend is your total conversion value attributed to clicks, divided by spend for the entire query range sumValue / spend.

Indicates whether the segment is archived.

The creation time of the segment.

The description of the segment.

Indicates whether the segment is enabled.

The unique identifier for the segment.

The last time the segment was modified.

The duration of membership for the segment in days.

The name of the segment.

The size of the segment.

The tracking status of the segment.

The type of the segment (e.g., PIXEL or CLICKERS).

The total amount of money spent across the entire query range.

The subregion code.

The subregion name.

The average amount of money reported for conversions from clicks for the entire query range sumValue / conversions.

The total amount of money reported for conversions from clicks for the entire query range.

The average amount of money reported for all conversions for the entire query range totalSumValue / totalConversions.

The total amount of money reported for all conversions for the entire query range.

The total number of conversions calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of event (click or view) by setting conversionsByClickDate to true.

The average CPA (Cost Per Acquisition) calculated for all conversions across the entire query range spend / totalConversions.

Total Return On Ad Spend is your total conversion value attributed to clicks or views, divided by spend for the entire query range totalSumValue / spend.

The average amount of money reported for view-through conversions for the entire query range viewSumValue / viewConversions.

The total amount of money reported for view-through conversions for the entire query range.

Indicates the number of user actions representing active completion (redirections or completions).

Indicates the percentage of user actions representing active completion (redirections or completions) out of the total plays.

Indicates the average time users spend watching the video.

The number of all video plays (non unique).

Indicates the number of fully viewed videos.

Indicates the number of views reaching 25% point in videos timeline.

Indicates the number of views reaching 50% point in videos timeline.

Indicates the number of views reaching 75% point in videos timeline.

The average rate of view-through conversions per viewable impression percentage across the entire query range.

The total number of view-through conversions calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of view by setting conversionsByClickDate to true.

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.