Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
Impressions Total number of PromotedLinks impressions across the entire query range. |
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Clicks Total PromotedLinks clicks across the entire query range. |
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CTR The average CTR (Click Through Rate) percentage across the entire query range (clicks / impressions)/100. |
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Spend The total amount of money spent across the entire query range. |
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ECPC The effective (calculated) average CPC (Cost Per Click) across the entire query range spend / clicks. |
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Total Conversions The total number of conversions calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of event (click or view) by setting conversionsByClickDate to true. |
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Conversions The total number of conversions from clicks calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of click by setting conversionsByClickDate to true. |
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View Conversions The total number of view-through conversions calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of view by setting conversionsByClickDate to true. |
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Conversion Rate The average rate of conversions from clicks per click percentage across the entire query range (conversions / clicks)/100. |
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View Conversion Rate The average rate of view-through conversions per viewable impression percentage across the entire query range. |
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CPA The average CPA (Cost Per Acquisition) calculated for conversions from clicks across the entire query range spend / conversions. |
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Total CPA The average CPA (Cost Per Acquisition) calculated for all conversions across the entire query range spend / totalConversions. |
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Total Conversion Value The total amount of money reported for all conversions for the entire query range. |
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Total Click Value The total amount of money reported for conversions from clicks for the entire query range. |
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Total View Value The total amount of money reported for view-through conversions for the entire query range. |
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Total Conversion Average Value The average amount of money reported for all conversions for the entire query range totalSumValue / totalConversions. |
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Total Click Average Value The average amount of money reported for conversions from clicks for the entire query range sumValue / conversions. |
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Total View Average Value The average amount of money reported for view-through conversions for the entire query range viewSumValue / viewConversions. |
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ROAS Return On Ad Spend is your total conversion value attributed to clicks, divided by spend for the entire query range sumValue / spend. |
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Total ROAS Total Return On Ad Spend is your total conversion value attributed to clicks or views, divided by spend for the entire query range totalSumValue / spend. |
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Conversion Name The conversion pixel name. |
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Apple SKAdNetwork Conversions The total number of conversions determined by Apple to be attributed to Outbrain. |
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Apple SKAdNetwork Redownload 0 The number of conversions that are first time downloads as determined by Apple. |
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Apple SKAdNetwork Redownload 1 The number of conversions that are redownloads, as determined by Apple. |
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Apple SKAdNetwork Conversion Value Aggregate of the value passed for all conversions as determined by Apple. |
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Apple SKAdNetwork Conversion Average Value The average of the conversion value passed from Apple. |
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Video Reached First Quarter Indicates the number of views reaching 25% point in videos timeline. |
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Video Reached Second Quarter Indicates the number of views reaching 50% point in videos timeline. |
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Video Reached Third Quarter Indicates the number of views reaching 75% point in videos timeline. |
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Video Reached Completion Indicates the number of fully viewed videos. |
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Video Average View Duration Indicates the average time users spend watching the video. |
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Clicks on Video Indicates the number of clicks on the video or on the CTA button during the playtime. |
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Video Active Completions Indicates the number of user actions representing active completion (redirections or completions). |
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Video Active Completions Percentage Indicates the percentage of user actions representing active completion (redirections or completions) out of the total plays. |
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Video Plays The number of all video plays (non unique). |
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Campaign ID The unique identifier for the campaign. |
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Campaign Last Modified The last time the campaign was modified. |
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Campaign Creation Time The time the campaign was created. |
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Campaign Name The name of the campaign. |
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Campaign On Air Indicates whether the campaign is on air. |
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Campaign On Air Reason The reason why the campaign is not on air. |
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Campaign Enabled Indicates whether the campaign is enabled. |
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Budget ID The unique identifier for the campaign's budget. |
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Budget Shared Indicates whether the budget is shared. |
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Budget Amount The total amount of the budget for the campaign. |
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Budget Currency The currency of the campaign's budget. |
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Budget Start Date The start date of the campaign's budget. |
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Budget End Date The end date of the campaign's budget. |
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Budget Type The type of budget pacing for the campaign. |
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Budget Pacing The pacing type for the campaign's budget. |
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Cost Per Click The cost per click (CPC) for the campaign. |
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Last Capping Time The last time the capping for the campaign was applied. |
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Creative Format The format of the creative used in the campaign. |
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Segment ID The unique identifier for the segment. |
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Segment Name The name of the segment. |
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Segment Description The description of the segment. |
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Marketer ID The unique identifier for the marketer associated with the segment. |
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Segment Type The type of the segment (e.g., PIXEL or CLICKERS). |
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Segment Enabled Indicates whether the segment is enabled. |
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Segment Archived Indicates whether the segment is archived. |
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Segment Membership Duration The duration of membership for the segment in days. |
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Segment Tracking Status The tracking status of the segment. |
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Segment Size The size of the segment. |
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Segment Last Modified The last time the segment was modified. |
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Segment Creation Time The creation time of the segment. |
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Publisher ID The unique identifier for the publisher. |
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Publisher Name The name of the publisher. |
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Publisher URL The URL of the publisher. |
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Promoted Content ID The unique identifier for the promoted content. |
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Promoted Sequence ID The sequence identifier for the promoted content. |
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Promoted Content Title The title of the promoted content. |
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Promoted Content Creation Time The creation time of the promoted content. |
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Promoted Content Last Modified Time The last time the promoted content was modified. |
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Promoted Content URL The URL visitors will be sent to upon clicking the PromotedLink. |
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Promoted Content Enabled Indicates whether the promoted content is enabled. |
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Promoted Content Cached Logo URL The URL of the cached logo image. |
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Promoted Content Section Name The name of the section where the promoted content is displayed. |
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Platform OS The operating system of the platform. |
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Platform Browser The browser of the platform. |
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Platform The platform of the platform. |
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Country Code The country code. |
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Country Name The country name. |
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Region Name The region name. |
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Region Code The region code. |
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Subregion Name The subregion name. |
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Subregion Code The subregion code. |
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DMA Name The subregion name. |
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DMA Code The DMA code. |
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Interest ID The unique identifier for the interest. |
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Interest Name The name of the interest. Interests with hierarchy are given with a '>' symbol separating the interests level, for example 'News > Weather'. |
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Interest Targeting Status The targeting status of the interest, one of targeted, excluded, notTargeted, partiallyTargeted or partiallyExcluded. |
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Year Year such as 2017. |
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Year Quarter Year and quarter. |
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Year month Year and month. |
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Year week Year and week. |
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Date Year, month, and day. |
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Quarter of the year Quarter of the year |
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Month of the year Month of the year |
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Week of the year Week of the year |
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Month and day Month and day |
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Day of the week Week of the year |
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Day of the month Day of the year |
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Extracted Date The date where the extraction take times. |
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Platform Name Return the platform name |
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