Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
Day of the month Day of the year |
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Day of the week Week of the year |
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Hour of the day Hour of the day |
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Month of the year Month of the year |
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Month and day Month and day |
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Quarter of the year Quarter of the year |
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Week of the year Week of the year |
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Week of the year (start Sunday) Week of the year |
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Year Year such as 2017. |
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Year month Year and month. |
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Date Year, month, and day. |
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Year month day hour Year, month, day, and hour. |
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Year Quarter Year and quarter. |
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Year week Year and week. |
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Apple SKAdNetwork Conversion Average Value The average of the conversion value passed from Apple. |
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Apple SKAdNetwork Conversion Value Aggregate of the value passed for all conversions as determined by Apple. |
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Apple SKAdNetwork Conversions The total number of conversions determined by Apple to be attributed to Outbrain. |
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Apple SKAdNetwork Redownload 0 The number of conversions that are first time downloads as determined by Apple. |
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Apple SKAdNetwork Redownload 1 The number of conversions that are redownloads, as determined by Apple. |
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Total Click Average Value The average amount of money reported for conversions from clicks for the entire query range sumValue / conversions. |
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Budget Amount The total amount of the budget for the campaign. |
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Budget Currency The currency of the campaign's budget. |
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Budget End Date The end date of the campaign's budget. |
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Budget ID The unique identifier for the campaign's budget. |
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Budget Pacing The pacing type for the campaign's budget. |
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Budget Shared Indicates whether the budget is shared. |
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Budget Start Date The start date of the campaign's budget. |
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Budget Type The type of budget pacing for the campaign. |
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Campaign On Air Indicates whether the campaign is on air. |
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Cost Per Click The cost per click (CPC) for the campaign. |
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Campaign Creation Time The time the campaign was created. |
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Creative Format The format of the creative used in the campaign. |
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Campaign Enabled Indicates whether the campaign is enabled. |
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Campaign ID The unique identifier for the campaign. |
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Last Capping Time The last time the capping for the campaign was applied. |
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Campaign Last Modified The last time the campaign was modified. |
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Campaign Name The name of the campaign. |
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Campaign On Air Reason The reason why the campaign is not on air. |
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Clicks Total PromotedLinks clicks across the entire query range. |
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Clicks on Video Indicates the number of clicks on the video or on the CTA button during the playtime. |
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Conversion Name The conversion pixel name. |
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Conversion Rate The average rate of conversions from clicks per click percentage across the entire query range (conversions / clicks)/100. |
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Conversions The total number of conversions from clicks calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of click by setting conversionsByClickDate to true. |
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CPA The average CPA (Cost Per Acquisition) calculated for conversions from clicks across the entire query range spend / conversions. |
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CTR The average CTR (Click Through Rate) percentage across the entire query range (clicks / impressions)/100. |
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ECPC The effective (calculated) average CPC (Cost Per Click) across the entire query range spend / clicks. |
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Country Code The country code. |
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Country Name The country name. |
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DMA Code The DMA code. |
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DMA Name The subregion name. |
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Region Code The region code. |
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Region Name The region name. |
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Subregion Code The subregion code. |
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Subregion Name The subregion name. |
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Impressions Total number of PromotedLinks impressions across the entire query range. |
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Interest ID The unique identifier for the interest. |
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Interest Name The name of the interest. Interests with hierarchy are given with a '>' symbol separating the interests level, for example 'News > Weather'. |
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Interest Targeting Status The targeting status of the interest, one of targeted, excluded, notTargeted, partiallyTargeted or partiallyExcluded. |
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Platform Browser The browser of the platform. |
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Platform OS The operating system of the platform. |
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Platform The platform of the platform. |
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Promoted Content Cached Logo URL The URL of the cached logo image. |
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Promoted Content Creation Time The creation time of the promoted content. |
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Promoted Content Enabled Indicates whether the promoted content is enabled. |
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Promoted Content ID The unique identifier for the promoted content. |
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Promoted Content Last Modified Time The last time the promoted content was modified. |
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Promoted Content Section Name The name of the section where the promoted content is displayed. |
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Promoted Sequence ID The sequence identifier for the promoted content. |
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Promoted Content Title The title of the promoted content. |
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Promoted Content URL The URL visitors will be sent to upon clicking the PromotedLink. |
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Publisher ID The unique identifier for the publisher. |
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Publisher Name The name of the publisher. |
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Publisher URL The URL of the publisher. |
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ROAS Return On Ad Spend is your total conversion value attributed to clicks, divided by spend for the entire query range sumValue / spend. |
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Segment Archived Indicates whether the segment is archived. |
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Segment Creation Time The creation time of the segment. |
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Segment Description The description of the segment. |
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Segment Enabled Indicates whether the segment is enabled. |
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Segment ID The unique identifier for the segment. |
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Segment Last Modified The last time the segment was modified. |
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Marketer ID The unique identifier for the marketer associated with the segment. |
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Segment Membership Duration The duration of membership for the segment in days. |
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Segment Name The name of the segment. |
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Segment Type The type of the segment (e.g., PIXEL or CLICKERS). |
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Segment Size The size of the segment. |
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Segment Tracking Status The tracking status of the segment. |
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Spend The total amount of money spent across the entire query range. |
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Total Click Value The total amount of money reported for conversions from clicks for the entire query range. |
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Total Conversion Average Value The average amount of money reported for all conversions for the entire query range totalSumValue / totalConversions. |
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Total Conversions The total number of conversions calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of event (click or view) by setting conversionsByClickDate to true. |
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Total CPA The average CPA (Cost Per Acquisition) calculated for all conversions across the entire query range spend / totalConversions. |
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Total ROAS Total Return On Ad Spend is your total conversion value attributed to clicks or views, divided by spend for the entire query range totalSumValue / spend. |
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Total Conversion Value The total amount of money reported for all conversions for the entire query range. |
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Video Active Completions Indicates the number of user actions representing active completion (redirections or completions). |
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Video Active Completions Percentage Indicates the percentage of user actions representing active completion (redirections or completions) out of the total plays. |
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Video Average View Duration Indicates the average time users spend watching the video. |
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Video Plays The number of all video plays (non unique). |
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Video Reached Completion Indicates the number of fully viewed videos. |
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Video Reached First Quarter Indicates the number of views reaching 25% point in videos timeline. |
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Video Reached Second Quarter Indicates the number of views reaching 50% point in videos timeline. |
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Video Reached Third Quarter Indicates the number of views reaching 75% point in videos timeline. |
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Total View Average Value The average amount of money reported for view-through conversions for the entire query range viewSumValue / viewConversions. |
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View Conversion Rate The average rate of view-through conversions per viewable impression percentage across the entire query range. |
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View Conversions The total number of view-through conversions calculated across the entire query range. By default conversions are reported by time of conversion, there is an option to report by time of view by setting conversionsByClickDate to true. |
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Total View Value The total amount of money reported for view-through conversions for the entire query range. |
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