Connect Matomo to Power BI

Configure the Matomo connection in Catchr and select the website to analyze. In Catchr’s Power BI query builder, select visits and actions by date and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping website and reporting time zone clear in the model.

Yes. Matomo provides an officially supported connector at no cost. Catchr offers another option when you want to manage Matomo alongside other marketing connections. Compare the fields and reporting workflow you need; a basic Matomo dashboard does not inherently require a paid connector.

The same person can visit on several days and appear in each daily count. A unique count for the month deduplicates across that period. Do not sum daily unique visitors and label the result as monthly unique visitors; use a measure calculated for the reporting period you want.

Yes. Catchr exposes campaign name, source, medium and other campaign fields, as well as referrer and channel information. Keep your tagging conventions consistent so the same campaign is not split across spelling or capitalization variants. Separate untagged traffic instead of silently grouping it into a named campaign.

Catchr includes ecommerce revenue and average order value fields. They are useful when ecommerce tracking is implemented on the website. Check the tracking setup and compare a small sample of orders before relying on the dashboard; a connector cannot supply transactions the analytics system never recorded.

The tools can differ in collection, consent handling, visit definitions, identity and filters. Match the website, dates and timezone first, then compare equivalent metrics. A Matomo visit and a GA4 session should not be assumed to be identical solely because both describe browsing activity.

Yes. Add Google Ads or another advertising source. Agree on a conversion definition and campaign mapping before calculating cost per result. Keep Matomo-measured website outcomes separate from the conversions an advertising platform attributes to itself.