Find the fields you need for your next report.
118 fields
| Field | Details |
|---|---|
Analytics Tracking Enabled Whether Braze analytics tracking is enabled for the segment. Example: true. | Field IDsegment/analytics_tracking_enabled |
Behavior Type Braze conversion behavior type. Example: clicks. | Field IDcampaign_detail_conversion_behavior/behavior_type |
Campaign Archived Whether Braze marks the campaign as archived. Example: false. | Field IDcampaign_detail/archived |
Campaign Conversion Position Zero-based array position from the Braze payload. Example: 0. | Field IDcampaign_detail_conversion_behavior/position |
Campaign Created At When the campaign was created. Example: 2026-02-15T10:00:00+00:00. | Field IDcampaign_detail/created_at |
Campaign Description Campaign description from Braze. Example: March lifecycle win-back. | Field IDcampaign_detail/description |
Campaign Detail Channel Campaign delivery channel. Example: email. | Field IDcampaign_detail_channel/channel |
Campaign Detail Name Campaign name returned by the detail endpoint. Example: Spring Promo. | Field IDcampaign_detail/name |
Campaign Detail Tag Value Campaign detail tag returned by Braze. Example: lifecycle. | Field IDcampaign_detail_tag/value |
Campaign Draft Whether the campaign is still a draft. Example: false. | Field IDcampaign_detail/draft |
Campaign Enabled Whether the campaign is enabled in Braze. Example: true. | Field IDcampaign_detail/enabled |
Campaign Id Braze campaign identifier. Example: campaign_123. | Field IDcampaign/id |
Campaign Last Edited Last time Braze reports a campaign edit. Example: 2026-03-01T12:00:00+00:00. | Field IDcampaign/last_edited |
Campaign Message Top-level message returned by Braze when present. Example: success. | Field IDcampaign_detail/message |
Campaign Message Channel Channel bucket inside the campaign analytics response. Example: email. | Field IDchannel |
Campaign Message Position Zero-based position of the message variant inside the channel array. Example: 0. | Field IDposition |
Campaign Name Summary Campaign name shown in Braze. Example: Spring Promo. | Field IDcampaign/name |
Campaign Schedule Type Braze scheduling mode for the campaign. Example: action_triggered. | Field IDcampaign_detail/schedule_type |
Campaign Tag Value Campaign tag emitted by Braze. Example: retention. | Field IDcampaign_tag/value |
Campaign Team Team name returned by Braze. Example: CRM. | Field IDcampaign_detail_team/team |
Campaign Updated At When the campaign was last updated. Example: 2026-03-01T08:30:00+00:00. | Field IDcampaign_detail/updated_at |
Canvas Archived Whether Braze marks the canvas as archived. Example: false. | Field IDcanvas_detail/archived |
Canvas Created At When the canvas was created. Example: 2026-02-15T10:00:00+00:00. | Field IDcanvas_detail/created_at |
Canvas Description Canvas description from Braze. Example: New user onboarding sequence. | Field IDcanvas_detail/description |
Canvas Detail Channel Canvas delivery channel. Example: push. | Field IDcanvas_detail_channel/channel |
Canvas Detail Name Canvas name returned by the detail endpoint. Example: Onboarding Canvas. | Field IDcanvas_detail/name |
Canvas Detail Step Id Canvas step identifier. Example: step_1. | Field IDcanvas_detail_step/step_id |
Canvas Detail Tag Value Canvas detail tag returned by Braze. Example: lifecycle. | Field IDcanvas_detail_tag/value |
Canvas Detail Variant Id Canvas variant identifier. Example: variant_a. | Field IDcanvas_detail_variant/variant_id |
Canvas Detail Variant Name Canvas variant label. Example: Welcome Variant. | Field IDcanvas_detail_variant/name |
Canvas Draft Whether the canvas is still a draft. Example: false. | Field IDcanvas_detail/draft |
Canvas Enabled Whether the canvas is enabled in Braze. Example: true. | Field IDcanvas_detail/enabled |
Canvas Id Braze canvas identifier. Example: canvas_123. | Field IDcanvas/id |
Canvas Last Edited Last time Braze reports a canvas edit. Example: 2026-03-01T12:00:00+00:00. | Field IDcanvas/last_edited |
Canvas Message Top-level message returned by Braze when present. Example: success. | Field IDcanvas_detail/message |
Canvas Metric Step Id Step identifier keyed by Braze. Example: step_1. | Field IDstep_id |
Canvas Metric Variant Id Variant identifier keyed by Braze. Example: variant_a. | Field IDvariant_id |
Canvas Metric Variant Name Variant label returned by Braze. Example: Welcome Variant. | Field IDname |
Canvas Name Summary Canvas name shown in Braze. Example: Onboarding Canvas. | Field IDcanvas/name |
Canvas Schedule Type Braze scheduling mode for the canvas. Example: action_triggered. | Field IDcanvas_detail/schedule_type |
Canvas Step Position Zero-based array position from the Braze payload. Example: 0. | Field IDcanvas_detail_step/position |
Canvas Tag Value Canvas tag emitted by Braze. Example: onboarding. | Field IDcanvas_tag/value |
Canvas Updated At When the canvas was last updated. Example: 2026-03-01T08:30:00+00:00. | Field IDcanvas_detail/updated_at |
Canvas Variant Position Zero-based array position from the Braze payload. Example: 0. | Field IDcanvas_detail_variant/position |
Card Id Braze card identifier. Example: card_123. | Field IDcard/id |
Card Tag Value Card tag emitted by Braze. Example: homepage. | Field IDcard_tag/value |
Card Type Braze content card type. Example: banner. | Field IDcard/type |
Clicks Card clicks counted in the bucket. Example: 54. | Field IDclicks |
Conversions Conversions attributed to the variant bucket. Example: 14. | Field IDconversions |
Conversions 1 First conversion window count for the message row. Example: 7. | Field IDconversions1 |
Conversions 1 By Send Time First conversion window attributed to send time. Example: 6. | Field IDconversions1_by_send_time |
Conversions 2 Second conversion window count for the message row. Example: 4. | Field IDconversions2 |
Conversions 2 By Send Time Second conversion window attributed to send time. Example: 4. | Field IDconversions2_by_send_time |
Conversions 3 Third conversion window count for the message row. Example: 2. | Field IDconversions3 |
Conversions 3 By Send Time Third conversion window attributed to send time. Example: 2. | Field IDconversions3_by_send_time |
Conversions By Entry Time Conversions attributed to entry time for the variant. Example: 12. | Field IDconversions_by_entry_time |
Conversions By Send Time Conversions attributed to send time for the message row. Example: 15. | Field IDconversions_by_send_time |
Count Event count for the bucket. Example: 89. | Field IDcount |
Daily Active Users Daily active users counted in the bucket. Example: 845. | Field IDdau |
Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Delivered Delivered count for the message row. Example: 295. | Field IDdelivered |
Delivery Failed Delivery failure count for the message row. Example: 3. | Field IDdelivery_failed |
Enrolled Enrollment count for the message row. Example: 95. | Field IDenrolled |
Entries Entries attributed to the variant bucket. Example: 240. | Field IDentries |
Event Name Custom event name returned by Braze. Example: checkout_completed. | Field IDevent/event_name |
First Button Clicks First CTA button clicks for the message row. Example: 12. | Field IDfirst_button_clicks |
First Entry First canvas entry timestamp reported by Braze. Example: 2026-02-20T09:00:00+00:00. | Field IDcanvas_detail/first_entry |
First Sent First send timestamp reported by Braze. Example: 2026-02-20T09:00:00+00:00. | Field IDcampaign_detail/first_sent |
Has Post Launch Draft Whether Braze reports a draft created after launch. Example: false. | Field IDcampaign_detail/has_post_launch_draft |
Help Help replies or equivalent message interaction count. Example: 1. | Field IDhelp |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Impressions Card impressions counted in the bucket. Example: 1200. | Field IDimpressions |
Is Api Campaign Whether the campaign was created through the API. Example: true. | Field IDcampaign/is_api_campaign |
Last Entry Most recent canvas entry timestamp reported by Braze. Example: 2026-03-01T09:00:00+00:00. | Field IDcanvas_detail/last_entry |
Last Sent Most recent send timestamp reported by Braze. Example: 2026-03-01T09:00:00+00:00. | Field IDcampaign_detail/last_sent |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
New Users New users counted in the bucket. Example: 42. | Field IDnew_users |
Opens Open count for the message row. Example: 640. | Field IDopens |
Opt Out Opt-out count for the message row. Example: 5. | Field IDopt_out |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Rejected Rejected count for the message row. Example: 2. | Field IDrejected |
Revenue Revenue attributed to the variant bucket. Example: 180.50. | Field IDrevenue |
Second Button Clicks Second CTA button clicks for the message row. Example: 4. | Field IDsecond_button_clicks |
Segment Created At When the segment was created. Example: 2026-02-15T10:00:00+00:00. | Field IDsegment_detail/created_at |
Segment Description Segment description from Braze. Example: Users with 3+ purchases. | Field IDsegment_detail/description |
Segment Detail Name Segment name returned by the detail endpoint. Example: High Value Users. | Field IDsegment_detail/name |
Segment Detail Tag Value Segment detail tag returned by Braze. Example: lifecycle. | Field IDsegment_detail_tag/value |
Segment Id Braze segment identifier. Example: segment_123. | Field IDsegment/id |
Segment Message Top-level message returned by Braze when present. Example: success. | Field IDsegment_detail/message |
Segment Name Summary Segment name shown in Braze. Example: High Value Users. | Field IDsegment/name |
Segment Tag Value Segment tag emitted by Braze. Example: paid_users. | Field IDsegment_tag/value |
Segment Team Team name returned by Braze. Example: CRM. | Field IDsegment_detail_team/team |
Segment Updated At When the segment was last updated. Example: 2026-03-01T08:30:00+00:00. | Field IDsegment_detail/updated_at |
Sent Send count for the message row. Example: 1200. | Field IDsent |
Sent To Carrier Messages sent to the carrier for delivery. Example: 300. | Field IDsent_to_carrier |
Size Segment audience size counted in the bucket. Example: 12450. | Field IDsize |
Step Name Canvas step label. Example: Send Welcome Email. | Field IDcanvas_detail_step/name |
Text Description Plain-text segment definition returned by Braze. Example: purchase_count >= 3. | Field IDsegment_detail/text_description |
Time Time bucket returned by Braze analytics. Example: 2026-03-01T00:00:00+00:00. | Field IDtime |
Title Card title shown in Braze. Example: Upgrade now. | Field IDcard/title |
Uninstalls App uninstalls counted in the bucket. Example: 9. | Field IDuninstalls |
Unique Clicks Distinct card clicks counted in the bucket. Example: 49. | Field IDunique_clicks |
Unique Impressions Distinct card impressions counted in the bucket. Example: 980. | Field IDunique_impressions |
Unique Opens Distinct open count for the message row. Example: 500. | Field IDunique_opens |
Unique Recipients Distinct recipients for the message row. Example: 1180. | Field IDunique_recipients |
Variation Name Braze message variation label. Example: Variant A. | Field IDvariation_name |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Window Days Conversion attribution window in days. Example: 7. | Field IDcampaign_detail_conversion_behavior/window_days |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year month day minute Year, month, day, hour and minute. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_MINUTE |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
Try another search or reset your filters.