Day of the year Day of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY | | Type | DAY | | Data Type | dimension |
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Day of the week Day of the week | | Field ID | _NORMALIZED_DATE_FIELD_DAY_OF_WEEK | | Type | DAY_OF_WEEK | | Data Type | dimension |
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Hour of the day Hour of the day | | Field ID | _NORMALIZED_DATE_FIELD_HOUR | | Type | HOUR | | Data Type | dimension |
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Month of the year Month of the year | | Field ID | _NORMALIZED_DATE_FIELD_MONTH | | Type | MONTH | | Data Type | dimension |
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Month and day Month and day | | Field ID | _NORMALIZED_DATE_FIELD_MONTH_DAY | | Type | MONTH_DAY | | Data Type | dimension |
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Quarter of the year Quarter of the year | | Field ID | _NORMALIZED_DATE_FIELD_QUARTER | | Type | QUARTER | | Data Type | dimension |
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Normalized Week of the year Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK | | Type | WEEK | | Data Type | dimension |
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Week of the year (start Sunday) Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY | | Type | WEEK | | Data Type | dimension |
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Year Year such as 2017. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR | | Type | YEAR | | Data Type | dimension |
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Year month Year and month. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH | | Type | YEAR_MONTH | | Data Type | dimension |
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Date Year, month and day | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY | | Type | YEAR_MONTH_DAY | | Data Type | dimension |
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Year month day hour Year, month, day, and hour. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
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Year Quarter Year and quarter. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_QUARTER | | Type | YEAR_QUARTER | | Data Type | dimension |
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Year week Year and week. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_WEEK | | Type | YEAR_WEEK | | Data Type | dimension |
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Ad Impressions | | Field ID | ad_impressions | | Type | NUMBER | | Data Type | metric |
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Ad Revenue | | Field ID | ad_revenue | | Type | NUMBER | | Data Type | metric |
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Ad RPM | | Field ID | ad_rpm | | Type | NUMBER | | Data Type | metric |
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Adgroup (Attribution) | | Field ID | adgroup | | Type | TEXT | | Data Type | dimension |
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Adgroup ID | | Field ID | adgroup_id_network | | Type | TEXT | | Data Type | dimension |
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Adgroup name | | Field ID | adgroup_network | | Type | TEXT | | Data Type | dimension |
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Ad Spend (Attribution) | | Field ID | adjust_cost | | Type | NUMBER | | Data Type | metric |
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All Revenue | | Field ID | all_revenue | | Type | NUMBER | | Data Type | metric |
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App App name | | Field ID | app | | Type | TEXT | | Data Type | dimension |
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App Token App token created while setting up a new app in Adjust. | | Field ID | app_token | | Type | TEXT | | Data Type | dimension |
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ARPDau | | Field ID | arpdau | | Type | NUMBER | | Data Type | metric |
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ARPDau Ad | | Field ID | arpdau_ad | | Type | NUMBER | | Data Type | metric |
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ARPDau IAP | | Field ID | arpdau_iap | | Type | NUMBER | | Data Type | metric |
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ATT Consent Rate | | Field ID | att_consent_rate | | Type | PERCENT | | Data Type | metric |
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ATT Status Authorized | | Field ID | att_status_authorized | | Type | NUMBER | | Data Type | metric |
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ATT Status Denied | | Field ID | att_status_denied | | Type | NUMBER | | Data Type | metric |
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ATT Status Non Determined | | Field ID | att_status_non_determined | | Type | NUMBER | | Data Type | metric |
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ATT Status Restricted | | Field ID | att_status_restricted | | Type | NUMBER | | Data Type | metric |
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Clicks (Attribution) | | Field ID | attribution_clicks | | Type | NUMBER | | Data Type | metric |
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Attribution Impressions | | Field ID | attribution_impressions | | Type | NUMBER | | Data Type | metric |
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Base Sessions | | Field ID | base_sessions | | Type | NUMBER | | Data Type | metric |
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Campaign (Attribution) | | Field ID | campaign | | Type | TEXT | | Data Type | dimension |
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Campaign ID | | Field ID | campaign_id_network | | Type | TEXT | | Data Type | dimension |
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Campaign name | | Field ID | campaign_network | | Type | TEXT | | Data Type | dimension |
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Cancels | | Field ID | cancels | | Type | NUMBER | | Data Type | metric |
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Channel | | Field ID | channel | | Type | TEXT | | Data Type | dimension |
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Click Conversion Rate | | Field ID | click_conversion_rate | | Type | NUMBER | | Data Type | metric |
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Click Cost | | Field ID | click_cost | | Type | NUMBER | | Data Type | metric |
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Clicks | | Field ID | clicks | | Type | NUMBER | | Data Type | metric |
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Cohort Ad Revenue | | Field ID | cohort_ad_revenue | | Type | NUMBER | | Data Type | metric |
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All Revenue (Cohort) | | Field ID | cohort_all_revenue | | Type | NUMBER | | Data Type | metric |
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Gross Profit (Cohort) | | Field ID | cohort_gross_profit | | Type | NUMBER | | Data Type | metric |
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Revenue (Cohort) | | Field ID | cohort_revenue | | Type | NUMBER | | Data Type | metric |
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Ad Spend | | Field ID | cost | | Type | NUMBER | | Data Type | metric |
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Country Country where your users are. | | Field ID | country | | Type | TEXT | | Data Type | dimension |
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Country Code | | Field ID | country_code | | Type | TEXT | | Data Type | dimension |
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Creative (Attribution) | | Field ID | creative | | Type | TEXT | | Data Type | dimension |
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Ad ID | | Field ID | creative_id_network | | Type | TEXT | | Data Type | dimension |
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Ad name | | Field ID | creative_network | | Type | TEXT | | Data Type | dimension |
|
CTR | | Field ID | ctr | | Type | NUMBER | | Data Type | metric |
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Currency App currency that you selected for reporting. | | Field ID | currency | | Type | TEXT | | Data Type | dimension |
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Currency Code | | Field ID | currency_code | | Type | TEXT | | Data Type | dimension |
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Average DAUs | | Field ID | daus | | Type | NUMBER | | Data Type | metric |
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Deattributions | | Field ID | deattributions | | Type | NUMBER | | Data Type | metric |
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Device Type | | Field ID | device_type | | Type | TEXT | | Data Type | dimension |
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ECPC | | Field ID | ecpc | | Type | NUMBER | | Data Type | metric |
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ECPI | | Field ID | ecpi | | Type | NUMBER | | Data Type | metric |
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ECPI All | | Field ID | ecpi_all | | Type | NUMBER | | Data Type | metric |
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ECPM | | Field ID | ecpm | | Type | NUMBER | | Data Type | metric |
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Event Cost | | Field ID | event_cost | | Type | NUMBER | | Data Type | metric |
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Events | | Field ID | events | | Type | NUMBER | | Data Type | metric |
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First Reinstalls | | Field ID | first_reinstalls | | Type | NUMBER | | Data Type | metric |
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First Uninstalls | | Field ID | first_uninstalls | | Type | NUMBER | | Data Type | metric |
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GDPR Forgets | | Field ID | gdpr_forgets | | Type | NUMBER | | Data Type | metric |
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Gross Profit | | Field ID | gross_profit | | Type | NUMBER | | Data Type | metric |
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Impression Conversion Rate | | Field ID | impression_conversion_rate | | Type | NUMBER | | Data Type | metric |
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Impression Cost | | Field ID | impression_cost | | Type | NUMBER | | Data Type | metric |
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Impressions | | Field ID | impressions | | Type | NUMBER | | Data Type | metric |
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Install Cost | | Field ID | install_cost | | Type | NUMBER | | Data Type | metric |
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Installs | | Field ID | installs | | Type | NUMBER | | Data Type | metric |
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Installs per Mile | | Field ID | installs_per_mile | | Type | NUMBER | | Data Type | metric |
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Limit Ad Tracking Install Rate | | Field ID | limit_ad_tracking_install_rate | | Type | PERCENT | | Data Type | metric |
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Limit Ad Tracking Installs | | Field ID | limit_ad_tracking_installs | | Type | NUMBER | | Data Type | metric |
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Limit Ad Tracking Reattribution Rate | | Field ID | limit_ad_tracking_reattribution_rate | | Type | PERCENT | | Data Type | metric |
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Limit Ad Tracking Reattributions | | Field ID | limit_ad_tracking_reattributions | | Type | PERCENT | | Data Type | metric |
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Average MAUs | | Field ID | maus | | Type | NUMBER | | Data Type | metric |
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Network (Attribution) | | Field ID | network | | Type | TEXT | | Data Type | dimension |
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Network Ad Spend SKAN | | Field ID | network_ad_spend_skan | | Type | NUMBER | | Data Type | metric |
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Clicks (Network) | | Field ID | network_clicks | | Type | NUMBER | | Data Type | metric |
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Ad Spend (Network) | | Field ID | network_cost | | Type | NUMBER | | Data Type | metric |
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Ad Spend Diff | | Field ID | network_cost_diff | | Type | NUMBER | | Data Type | metric |
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Network ECPI | | Field ID | network_ecpi | | Type | NUMBER | | Data Type | metric |
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Network ECPM | | Field ID | network_ecpm | | Type | NUMBER | | Data Type | metric |
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Network Impressions | | Field ID | network_impressions | | Type | NUMBER | | Data Type | metric |
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Network Installs | | Field ID | network_installs | | Type | NUMBER | | Data Type | metric |
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Network Installs Diff | | Field ID | network_installs_diff | | Type | NUMBER | | Data Type | metric |
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Non-Organic Installs | | Field ID | non_organic_installs | | Type | NUMBER | | Data Type | metric |
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Organic Installs | | Field ID | organic_installs | | Type | NUMBER | | Data Type | metric |
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OS Name | | Field ID | os_name | | Type | TEXT | | Data Type | dimension |
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Paid Clicks | | Field ID | paid_clicks | | Type | NUMBER | | Data Type | metric |
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Paid Impressions | | Field ID | paid_impressions | | Type | NUMBER | | Data Type | metric |
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Paid Installs | | Field ID | paid_installs | | Type | NUMBER | | Data Type | metric |
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Partner | | Field ID | partner | | Type | TEXT | | Data Type | dimension |
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Partner ID | | Field ID | partner_id | | Type | TEXT | | Data Type | dimension |
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Partner Name | | Field ID | partner_name | | Type | TEXT | | Data Type | dimension |
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Platform | | Field ID | platform | | Type | TEXT | | Data Type | dimension |
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Reattribution Reinstalls | | Field ID | reattribution_reinstalls | | Type | NUMBER | | Data Type | metric |
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Reattributions | | Field ID | reattributions | | Type | NUMBER | | Data Type | metric |
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Region | | Field ID | region | | Type | TEXT | | Data Type | dimension |
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Reinstalls | | Field ID | reinstalls | | Type | NUMBER | | Data Type | metric |
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Rejected Install Anon IP Rate | | Field ID | rejected_install_anon_ip_rate | | Type | PERCENT | | Data Type | metric |
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Rejected Install Click Injection Rate | | Field ID | rejected_install_click_injection_rate | | Type | PERCENT | | Data Type | metric |
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Rejected Install Distribution Outlier Rate | | Field ID | rejected_install_distribution_outlier_rate | | Type | PERCENT | | Data Type | metric |
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Invalid Signature Rejected Install Rate | | Field ID | rejected_install_invalid_signature_rate | | Type | PERCENT | | Data Type | metric |
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Rejected Install Malformed Advertising ID | | Field ID | rejected_install_malformed_advertising_id | | Type | NUMBER | | Data Type | metric |
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Rejected Install Malformed Advertising ID Rate | | Field ID | rejected_install_malformed_advertising_id_rate | | Type | PERCENT | | Data Type | metric |
|
Rejected Install Rate | | Field ID | rejected_install_rate | | Type | PERCENT | | Data Type | metric |
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Rejected Install Too Many Engagements Rate | | Field ID | rejected_install_too_many_engagements_rate | | Type | NUMBER | | Data Type | metric |
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Rejected Installs | | Field ID | rejected_installs | | Type | NUMBER | | Data Type | metric |
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Rejected Installs Anon IP | | Field ID | rejected_installs_anon_ip | | Type | NUMBER | | Data Type | metric |
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Rejected Installs Click Injection | | Field ID | rejected_installs_click_injection | | Type | NUMBER | | Data Type | metric |
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Rejected Installs Distribution Outlier | | Field ID | rejected_installs_distribution_outlier | | Type | NUMBER | | Data Type | metric |
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Rejected Installs Invalid Signature | | Field ID | rejected_installs_invalid_signature | | Type | NUMBER | | Data Type | metric |
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Rejected Installs Too Many Engagements | | Field ID | rejected_installs_too_many_engagements | | Type | NUMBER | | Data Type | metric |
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Rejected Reattribution Anon IP Rate | | Field ID | rejected_reattribution_anon_ip_rate | | Type | PERCENT | | Data Type | metric |
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Rejected Reattribution Distribution Outlier Rate | | Field ID | rejected_reattribution_distribution_outlier_rate | | Type | PERCENT | | Data Type | metric |
|
Rejected Reattribution Rate | | Field ID | rejected_reattribution_rate | | Type | PERCENT | | Data Type | metric |
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Rejected Reattribution Too Many Engagements Rate | | Field ID | rejected_reattribution_too_many_engagements_rate | | Type | PERCENT | | Data Type | metric |
|
Rejected Reattributions | | Field ID | rejected_reattributions | | Type | NUMBER | | Data Type | metric |
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Rejected Reattributions Anon IP | | Field ID | rejected_reattributions_anon_ip | | Type | NUMBER | | Data Type | metric |
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Rejected Reattributions Click Injection | | Field ID | rejected_reattributions_click_injection | | Type | NUMBER | | Data Type | metric |
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Rejected Reattribution Click Injection Rate | | Field ID | rejected_reattributions_click_injection_rate | | Type | PERCENT | | Data Type | metric |
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Rejected Reattributions Distribution Outlier | | Field ID | rejected_reattributions_distribution_outlier | | Type | NUMBER | | Data Type | metric |
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Rejected Reattributions Too Many Engagements | | Field ID | rejected_reattributions_too_many_engagements | | Type | NUMBER | | Data Type | metric |
|
Renewals | | Field ID | renewals | | Type | NUMBER | | Data Type | metric |
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Return on Investment (ROI) | | Field ID | return_on_investment | | Type | NUMBER | | Data Type | metric |
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Revenue | | Field ID | revenue | | Type | NUMBER | | Data Type | metric |
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Revenue Events | | Field ID | revenue_events | | Type | NUMBER | | Data Type | metric |
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Revenue to Cost | | Field ID | revenue_to_cost | | Type | NUMBER | | Data Type | metric |
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ROAS (All Revenue) | | Field ID | roas | | Type | NUMBER | | Data Type | metric |
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ROAS (Ad Revenue) | | Field ID | roas_ad | | Type | NUMBER | | Data Type | metric |
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ROAS (IAP Revenue) | | Field ID | roas_iap | | Type | NUMBER | | Data Type | metric |
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Sessions | | Field ID | sessions | | Type | NUMBER | | Data Type | metric |
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SKAD ECPI | | Field ID | skad_ecpi | | Type | NUMBER | | Data Type | metric |
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Source ID | | Field ID | source_id_network | | Type | TEXT | | Data Type | dimension |
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Source Name | | Field ID | source_network | | Type | TEXT | | Data Type | dimension |
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App store ID Your unique app ID for your app on each app store. | | Field ID | store_id | | Type | TEXT | | Data Type | dimension |
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App store Type Type of app store. | | Field ID | store_type | | Type | TEXT | | Data Type | dimension |
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Uninstall Cohort | | Field ID | uninstall_cohort | | Type | NUMBER | | Data Type | metric |
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Uninstalls | | Field ID | uninstalls | | Type | NUMBER | | Data Type | metric |
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Average WAUs | | Field ID | waus | | Type | NUMBER | | Data Type | metric |
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Week of the year Week of the year | | Field ID | week | | Type | WEEK | | Data Type | dimension |
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