Connect Reddit Ads to Power BI

Authorize Reddit Ads in Catchr and select the advertising account. In Catchr’s Power BI query builder, select campaign delivery, clicks and the specific conversion events used and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping conversion event type so unrelated outcomes are not all counted as purchases clear in the model.

Reddit supports view-through attribution as well as click-through attribution. An eligible conversion can therefore receive credit after an impression without a click. Match the attribution type and window when comparing reports, and keep exposure-based outcomes distinct from click-based website analytics.

Catchr includes separate click and view conversion fields for supported events, including purchases and add-to-cart actions. Use those fields to explain where conversion credit comes from. Check whether a total already includes both before adding the component measures to it.

Select the event that represents the outcome you want to buy, such as a purchase or a completed lead action. An add-to-cart or content view measures an earlier step. Keep that event definition fixed when comparing campaigns; a lower cost for an easier action is not necessarily better acquisition performance.

Your store records transactions, while Reddit credits eligible activity under its attribution rules. View-through credit, conversion windows and reporting dates can create differences. Compare the same period and currency, and reconcile a few known outcomes before concluding that either dataset is wrong.

Yes. Add Facebook Ads to compare acquisition cost across platforms. Use consistent business outcomes and make each platform's attribution visible. Summing attributed purchases across channels does not produce a deduplicated customer count.

Keep web and app conversion measures separate. Catchr's Reddit catalog contains web conversion fields as well as app-install measures, including MMP and SKAN-related fields. These can have different measurement rules and delays, so use the set that matches the campaign rather than merging every conversion total.