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Brevo (ex SendInBlue)
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Comment Sold
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JSON / CSV / XML
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Get Started

Introduction

Datasources and destinations

Fields listing for Reddit Ads

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

413 metrics107 dimensions

520 fields

All fields
FieldDetails
Account Admin Approval
Describes an employee set state for the account.
Field IDaccount/admin_approval
DimensionTEXT
Account Attribution Type
The type of attribution used for conversions in the account.
Field IDaccount/attribution_type
DimensionTEXT
Account Business Id
The ID of the business that this account belongs to.
Field IDaccount/business_id
DimensionTEXT
Account Click Attribution Window
The attribution window for click-through conversions in the account.
Field IDaccount/click_attribution_window
DimensionTEXT
Account Created At
The date and time when the account was created.
Field IDaccount/created_at
DimensionYEAR_MONTH_DAY
Account Currency
The currency used for billing in the account.
Field IDaccount/currency
DimensionTEXT
Account Id
The unique identifier for the account.
Field IDaccount/id
DimensionTEXT
Account Modified At
The date and time when the account was last time modified.
Field IDaccount/modified_at
DimensionYEAR_MONTH_DAY
Account Name
The ad account name.
Field IDaccount/name
DimensionTEXT
Account Pixel Partner Preferences
A list of pixel partners that the account has preferences for.
Field IDaccount/pixel_partner_preferences
DimensionTEXT
Account Primary Contact Member Id
The ID of the primary contact member.
Field IDaccount/primary_contact_member_id
DimensionTEXT
Account Status
The current status of the account.
Field IDaccount/status
DimensionTEXT
Account Suspension Reason
The reason why this ad account was suspended.
Field IDaccount/suspension_reason
DimensionTEXT
Account Time Zone Id
The time zone used for the account.
Field IDaccount/time_zone_id
DimensionTEXT
Account Type
The type of the ad account.
Field IDaccount/type
DimensionTEXT
Account View Attribution Window
The attribution window for view-through conversions in the account.
Field IDaccount/view_attribution_window
DimensionTEXT
Ad Click Trackers
The click tracker URLs to be called when the ad is clicked
Field IDad/click_trackers
DimensionTEXT
Ad Click Url
The ad's click URL
Field IDad/click_url
DimensionTEXT
Ad Configured Status
The status that the user has configured this entity to have. Can differ from the effective status depending on the context such as pending billing information.
Field IDad/configured_status
DimensionTEXT
Ad Created At
Ad creation time
Field IDad/created_at
DimensionYEAR_MONTH_DAY
Ad Effective Status
The effective status for the ad
Field IDad/effective_status
DimensionTEXT
Ad Group App Id
The app ID for the ad group.
Field IDad_group/app_id
DimensionTEXT
Ad Group Bid Strategy
The bid strategy used for the ad group.
Field IDad_group/bid_strategy
DimensionTEXT
Ad Group Bid Type
The bid type used for the ad group.
Field IDad_group/bid_type
DimensionTEXT
Ad Group Bid Value
The bid value used for the ad group.
Field IDad_group/bid_value
DimensionNUMBER
Ad Group Created At
The date and time when the ad group was created.
Field IDad_group/created_at
DimensionYEAR_MONTH_DAY
Ad Group Effective Status
The effective status of the ad group.
Field IDad_group/effective_status
DimensionTEXT
Ad Group End Time
The date and time when the ad group ends.
Field IDad_group/end_time
DimensionTEXT
Ad Group Goal Type
The goal type for the ad group.
Field IDad_group/goal_type
DimensionTEXT
Ad Group Goal Value
The goal value for the ad group.
Field IDad_group/goal_value
DimensionNUMBER
Ad Group Id
The unique identifier of the ad group.
Field IDad_group/id
DimensionTEXT
Ad Group Is Campaign Budget Optimization
A boolean value to determine if the ad group belongs to a CBO(campaign-budget-optimization) campaign. This is a read-only field and cannot be modified by the API clients.
Field IDad_group/is_campaign_budget_optimization
DimensionBOOLEAN
Ad Group Is Processing
Whether or not the ad group is processing.
Field IDad_group/is_processing
DimensionBOOLEAN
Ad Group Modified At
The date and time when the ad group was last modified.
Field IDad_group/modified_at
DimensionYEAR_MONTH_DAY
Ad Group Name
The name of the ad group.
Field IDad_group/name
DimensionTEXT
Ad Group Optimization Goal
The optimization goal the flight chooses to optimize against
Field IDad_group/optimization_goal
DimensionTEXT
Ad Group Optimization Strategy Type
The type of optimization strategy used for the ad group.
Field IDad_group/optimization_strategy_type
DimensionTEXT
Ad Group Shopping Ad Targeting Ad Group Id
The unique identifier of the ad group used for shopping ad targeting.
Field IDad_group/shopping_ad_targeting.ad_group_id
DimensionTEXT
Ad Group Shopping Ad Targeting Conversion Event Types 0
The first conversion event type for shopping ad targeting.
Field IDad_group/shopping_ad_targeting.conversion_event_types
DimensionTEXT
Ad Group Shopping Ad Targeting Excluded Conversion Event Types 0
The first excluded conversion event type for shopping ad targeting.
Field IDad_group/shopping_ad_targeting.excluded_conversion_event_types
DimensionTEXT
Ad Group Shopping Ad Targeting Lookback Window Days
The number of days used for the shopping ad targeting lookback window.
Field IDad_group/shopping_ad_targeting.lookback_window_days
DimensionTEXT
Ad Group Shopping Ad Targeting Type
The unique identifier of the ad group used for shopping ad targeting.
Field IDad_group/shopping_ad_targeting.targeting_type
DimensionTEXT
Ad Group Shopping Ad Type
The type of shopping ad used for the ad group.
Field IDad_group/shopping_ad_type
DimensionTEXT
Ad Group Skadnetwork Metadata Available After
The timestamp in milliseconds when a SKAdNetwork source id will be available again after entering a cooldown state
Field IDad_group/skadnetwork_metadata.available_after
DimensionNUMBER
Ad Group Skadnetwork Metadata Source Id
The SKAdNetwork source id
Field IDad_group/skadnetwork_metadata.source_id
DimensionNUMBER
Ad Group Skadnetwork Metadata Status
The status of the SKAdNetwork source id
Field IDad_group/skadnetwork_metadata.status
DimensionTEXT
Ad Group Start Time
When the ad group will begin to deliver.
Field IDad_group/start_time
DimensionTEXT
Ad Group View Through Conversion Type
The type of view-through conversion being measured. Clicks or views as well as time frames
Field IDad_group/view_through_conversion_type
DimensionTEXT
Ad Id
The id of the ad
Field IDad/id
DimensionTEXT
Ad Is Processing
Whether or not effective status is processing
Field IDad/is_processing
DimensionBOOLEAN
Ad Modified At
Ad update time
Field IDad/modified_at
DimensionYEAR_MONTH_DAY
Ad Name
The name of the ad
Field IDad/name
DimensionTEXT
Ad Post Id
The ID of the post.
Field IDad/post_id
DimensionTEXT
Ad Post Url
The url of the post.
Field IDad/post_url
DimensionTEXT
Ad Preview Expiry
The expiration date of test mode
Field IDad/preview_expiry
DimensionTEXT
Ad Preview Url
The test mode preview url
Field IDad/preview_url
DimensionTEXT
Ad Profile Id
The ID of the account we create a post for. Currently used only for Shopping Ads.
Field IDad/profile_id
DimensionTEXT
Ad Profile Name
The username of the ad post's author. Currently used only for Shopping Ads.
Field IDad/profile_name
DimensionTEXT
Ad Rejection Reason
The reason why the ad was rejected
Field IDad/rejection_reason
DimensionTEXT
Ad Search Term
The 'Search Term' that is displayed on a promoted trend
Field IDad/search_term
DimensionTEXT
Ad Shopping Ad Creative Allow Comments
Whether to enable comments on this ad's post.
Field IDad/shopping_ad_creative.allow_comments
DimensionBOOLEAN
Ad Shopping Ad Creative Call To Action Text
The call to action to render on the ad post
Field IDad/shopping_ad_creative.call_to_action_text
DimensionTEXT
Ad Shopping Ad Creative Destination Url
Determines the url to use when clicking. If not provided, this will be taken from the product.
Field IDad/shopping_ad_creative.destination_url
DimensionTEXT
Ad Shopping Ad Creative First Line Cta
Enum representing type of the product's field
Field IDad/shopping_ad_creative.first_line_cta
DimensionTEXT
Ad Shopping Ad Creative Headline
Headline to be shown above the ad.
Field IDad/shopping_ad_creative.headline
DimensionTEXT
Ad Shopping Ad Creative Is Strikethrough Price Enabled
We can cross out one of the prices in the ad, demonstrating a discount
Field IDad/shopping_ad_creative.is_strikethrough_price_enabled
DimensionBOOLEAN
Ad Shopping Ad Creative Second Line Cta
Enum representing type of the product's field
Field IDad/shopping_ad_creative.second_line_cta
DimensionTEXT
Ad SKAdNetwork Available After
The timestamp in milliseconds when a SKAdNetwork source id will be available again after entering a cooldown state
Field IDad/skadnetwork_metadata.available_after
DimensionNUMBER
Ad SKAdNetwork Source Id
The SKAdNetwork source id
Field IDad/skadnetwork_metadata.source_id
DimensionNUMBER
Ad SKAdNetwork Status
The status of the SKAdNetwork source id
Field IDad/skadnetwork_metadata.status
DimensionTEXT
Ad Third Party Trackers
Third-party tracker URLs to be called on app install for an ad
Field IDad/third_party_trackers
DimensionTEXT
App Install Add Payment Info Count
The number of add payment info events post app installation.
Field IDAPP_INSTALL_ADD_PAYMENT_INFO_COUNT
MetricNUMBER
App Install Add Payment Info CVR
Conversion rate for add payment info events post app installation.
Field IDAPP_INSTALL_ADD_PAYMENT_INFO_CVR
MetricNUMBER
App Install Add Payment Info ECPA
Effective cost per action for add payment info events post app installation.
Field IDAPP_INSTALL_ADD_PAYMENT_INFO_ECPA
MetricNUMBER
App Install Add To Cart Count
The number of add to cart events post app installation.
Field IDAPP_INSTALL_ADD_TO_CART_COUNT
MetricNUMBER
App Install Add To Cart CVR
Conversion rate for add to cart events post app installation.
Field IDAPP_INSTALL_ADD_TO_CART_CVR
MetricNUMBER
App Install Add To Cart ECPA
Effective cost per action for add to cart events post app installation.
Field IDAPP_INSTALL_ADD_TO_CART_ECPA
MetricNUMBER
App Install App Launch Count
The number of app launch events post app installation.
Field IDAPP_INSTALL_APP_LAUNCH_COUNT
MetricNUMBER
App Install App Launch CVR
Conversion rate for app launch events post app installation.
Field IDAPP_INSTALL_APP_LAUNCH_CVR
MetricNUMBER
App Install App Launch ECPA
Effective cost per action for app launch events post app installation.
Field IDAPP_INSTALL_APP_LAUNCH_ECPA
MetricNUMBER
App Install Completed Tutorial Count
The number of completed tutorial events post app installation.
Field IDAPP_INSTALL_COMPLETED_TUTORIAL_COUNT
MetricNUMBER
App Install Completed Tutorial CVR
Conversion rate for completed tutorial events post app installation.
Field IDAPP_INSTALL_COMPLETED_TUTORIAL_CVR
MetricNUMBER
App Install Completed Tutorial ECPA
Effective cost per action for completed tutorial events post app installation.
Field IDAPP_INSTALL_COMPLETED_TUTORIAL_ECPA
MetricNUMBER
App Install Install Count
The number of app installations.
Field IDAPP_INSTALL_INSTALL_COUNT
MetricNUMBER
App Install Install CVR
Conversion rate for app installations.
Field IDAPP_INSTALL_INSTALL_CVR
MetricNUMBER
App Install Install ECPA
Effective cost per action for app installations.
Field IDAPP_INSTALL_INSTALL_ECPA
MetricNUMBER
App Install Level Achieved Count
The number of level achieved events post app installation.
Field IDAPP_INSTALL_LEVEL_ACHIEVED_COUNT
MetricNUMBER
App Install Level Achieved CVR
Conversion rate for level achieved events post app installation.
Field IDAPP_INSTALL_LEVEL_ACHIEVED_CVR
MetricNUMBER
App Install Level Achieved ECPA
Effective cost per action for level achieved events post app installation.
Field IDAPP_INSTALL_LEVEL_ACHIEVED_ECPA
MetricNUMBER
App Install MMP Ad Click Count
The number of ad click events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_AD_CLICK_COUNT
MetricNUMBER
App Install MMP Ad Click CVR
Conversion rate for ad click events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_AD_CLICK_CVR
MetricNUMBER
App Install MMP Ad Click ECPA
Effective cost per action for ad click events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_AD_CLICK_ECPA
MetricNUMBER
App Install MMP Ad View Count
The number of ad view events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_AD_VIEW_COUNT
MetricNUMBER
App Install MMP Ad View CVR
Conversion rate for ad view events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_AD_VIEW_CVR
MetricNUMBER
App Install MMP Ad View ECPA
Effective cost per action for ad view events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_AD_VIEW_ECPA
MetricNUMBER
App Install MMP Add Payment Info Count
The number of add payment info events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_PAYMENT_INFO_COUNT
MetricNUMBER
App Install MMP Add Payment Info CVR
Conversion rate for add payment info events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_PAYMENT_INFO_CVR
MetricNUMBER
App Install MMP Add Payment Info ECPA
Effective cost per action for add payment info events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_PAYMENT_INFO_ECPA
MetricNUMBER
App Install MMP Add To Cart Count
The number of add to cart events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_TO_CART_COUNT
MetricNUMBER
App Install MMP Add To Cart CVR
Conversion rate for add to cart events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_TO_CART_CVR
MetricNUMBER
App Install MMP Add To Cart ECPA
Effective cost per action for add to cart events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_TO_CART_ECPA
MetricNUMBER
App Install MMP Add To Wishlist Count
The number of add to wishlist events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_TO_WISHLIST_COUNT
MetricNUMBER
App Install MMP Add To Wishlist CVR
Conversion rate for add to wishlist events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_TO_WISHLIST_CVR
MetricNUMBER
App Install MMP Add To Wishlist ECPA
Effective cost per action for add to wishlist events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ADD_TO_WISHLIST_ECPA
MetricNUMBER
App Install MMP App Launch Count
The number of app launch events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_APP_LAUNCH_COUNT
MetricNUMBER
App Install MMP App Launch CVR
Conversion rate for app launch events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_APP_LAUNCH_CVR
MetricNUMBER
App Install MMP App Launch ECPA
Effective cost per action for app launch events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_APP_LAUNCH_ECPA
MetricNUMBER
App Install MMP Checkout Count
The number of checkout events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_CHECKOUT_COUNT
MetricNUMBER
App Install MMP Checkout CVR
Conversion rate for checkout events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_CHECKOUT_CVR
MetricNUMBER
App Install MMP Checkout ECPA
Effective cost per action for checkout events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_CHECKOUT_ECPA
MetricNUMBER
App Install MMP Completed Tutorial Count
The number of completed tutorial events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_COMPLETED_TUTORIAL_COUNT
MetricNUMBER
App Install MMP Completed Tutorial CVR
Conversion rate for completed tutorial events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_COMPLETED_TUTORIAL_CVR
MetricNUMBER
App Install MMP Completed Tutorial ECPA
Effective cost per action for completed tutorial events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_COMPLETED_TUTORIAL_ECPA
MetricNUMBER
App Install MMP First Time Purchase Count
The number of first-time purchase events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_FIRST_TIME_PURCHASE_COUNT
MetricNUMBER
App Install MMP First Time Purchase CVR
Conversion rate for first-time purchase events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_FIRST_TIME_PURCHASE_CVR
MetricNUMBER
App Install MMP First Time Purchase ECPA
Effective cost per action for first-time purchase events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_FIRST_TIME_PURCHASE_ECPA
MetricNUMBER
App Install MMP Install Count
The number of install events tracked by MMP.
Field IDAPP_INSTALL_MMP_INSTALL_COUNT
MetricNUMBER
App Install MMP Install CVR
Conversion rate for install events tracked by MMP.
Field IDAPP_INSTALL_MMP_INSTALL_CVR
MetricNUMBER
App Install MMP Install ECPA
Effective cost per action for install events tracked by MMP.
Field IDAPP_INSTALL_MMP_INSTALL_ECPA
MetricNUMBER
App Install MMP Level Achieved Count
The number of level achieved events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_LEVEL_ACHIEVED_COUNT
MetricNUMBER
App Install MMP Level Achieved CVR
Conversion rate for level achieved events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_LEVEL_ACHIEVED_CVR
MetricNUMBER
App Install MMP Level Achieved ECPA
Effective cost per action for level achieved events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_LEVEL_ACHIEVED_ECPA
MetricNUMBER
App Install MMP Login Count
The number of login events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_LOGIN_COUNT
MetricNUMBER
App Install MMP Login CVR
Conversion rate for login events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_LOGIN_CVR
MetricNUMBER
App Install MMP Login ECPA
Effective cost per action for login events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_LOGIN_ECPA
MetricNUMBER
App Install MMP Onboard Completed Count
The number of onboard completed events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ONBOARD_COMPLETED_COUNT
MetricNUMBER
App Install MMP Onboard Completed CVR
Conversion rate for onboard completed events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ONBOARD_COMPLETED_CVR
MetricNUMBER
App Install MMP Onboard Completed ECPA
Effective cost per action for onboard completed events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ONBOARD_COMPLETED_ECPA
MetricNUMBER
App Install MMP Onboard Started Count
The number of onboard started events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ONBOARD_STARTED_COUNT
MetricNUMBER
App Install MMP Onboard Started CVR
Conversion rate for onboard started events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ONBOARD_STARTED_CVR
MetricNUMBER
App Install MMP Onboard Started ECPA
Effective cost per action for onboard started events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ONBOARD_STARTED_ECPA
MetricNUMBER
App Install MMP Purchase Count
The number of purchase events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_PURCHASE_COUNT
MetricNUMBER
App Install MMP Purchase CVR
Conversion rate for purchase events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_PURCHASE_CVR
MetricNUMBER
App Install MMP Purchase ECPA
Effective cost per action for purchase events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_PURCHASE_ECPA
MetricNUMBER
App Install MMP Rate Count
The number of rate events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_RATE_COUNT
MetricNUMBER
App Install MMP Rate CVR
Conversion rate for rate events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_RATE_CVR
MetricNUMBER
App Install MMP Rate ECPA
Effective cost per action for rate events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_RATE_ECPA
MetricNUMBER
App Install MMP Reinstall Count
The number of reinstall events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_REINSTALL_COUNT
MetricNUMBER
App Install MMP Reinstall CVR
Conversion rate for reinstall events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_REINSTALL_CVR
MetricNUMBER
App Install MMP Reinstall ECPA
Effective cost per action for reinstall events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_REINSTALL_ECPA
MetricNUMBER
App Install MMP Revenue
Total revenue generated from events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_REVENUE
MetricNUMBER
App Install MMP ROAS
Return on ad spend for events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_ROAS
MetricNUMBER
App Install MMP Search Count
The number of search events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SEARCH_COUNT
MetricNUMBER
App Install MMP Search CVR
Conversion rate for search events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SEARCH_CVR
MetricNUMBER
App Install MMP Search ECPA
Effective cost per action for search events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SEARCH_ECPA
MetricNUMBER
App Install MMP Sign Up Count
The number of sign up events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SIGN_UP_COUNT
MetricNUMBER
App Install MMP Sign Up CVR
Conversion rate for sign up events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SIGN_UP_CVR
MetricNUMBER
App Install MMP Sign Up ECPA
Effective cost per action for sign up events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SIGN_UP_ECPA
MetricNUMBER
App Install MMP Spend Credits Count
The number of spend credits events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SPEND_CREDITS_COUNT
MetricNUMBER
App Install MMP Spend Credits CVR
Conversion rate for spend credits events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SPEND_CREDITS_CVR
MetricNUMBER
App Install MMP Spend Credits ECPA
Effective cost per action for spend credits events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SPEND_CREDITS_ECPA
MetricNUMBER
App Install MMP Start Trial Count
The number of start trial events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_START_TRIAL_COUNT
MetricNUMBER
App Install MMP Start Trial CVR
Conversion rate for start trial events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_START_TRIAL_CVR
MetricNUMBER
App Install MMP Start Trial ECPA
Effective cost per action for start trial events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_START_TRIAL_ECPA
MetricNUMBER
App Install MMP Subscribe Count
The number of subscribe events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SUBSCRIBE_COUNT
MetricNUMBER
App Install MMP Subscribe CVR
Conversion rate for subscribe events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SUBSCRIBE_CVR
MetricNUMBER
App Install MMP Subscribe ECPA
Effective cost per action for subscribe events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_SUBSCRIBE_ECPA
MetricNUMBER
App Install MMP Total Conversions
Total number of conversions tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_TOTAL_CONVERSIONS
MetricNUMBER
App Install MMP Total Install Count
Total number of install events tracked by MMP.
Field IDAPP_INSTALL_MMP_TOTAL_INSTALL_COUNT
MetricNUMBER
App Install MMP Total Install CVR
Overall conversion rate for install events tracked by MMP.
Field IDAPP_INSTALL_MMP_TOTAL_INSTALL_CVR
MetricNUMBER
App Install MMP Total Install ECPA
Effective cost per action for all install events tracked by MMP.
Field IDAPP_INSTALL_MMP_TOTAL_INSTALL_ECPA
MetricNUMBER
App Install MMP Unlock Achievement Count
The number of unlock achievement events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_COUNT
MetricNUMBER
App Install MMP Unlock Achievement CVR
Conversion rate for unlock achievement events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_CVR
MetricNUMBER
App Install MMP Unlock Achievement ECPA
Effective cost per action for unlock achievement events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_UNLOCK_ACHIEVEMENT_ECPA
MetricNUMBER
App Install MMP View Content Count
The number of view content events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_VIEW_CONTENT_COUNT
MetricNUMBER
App Install MMP View Content CVR
Conversion rate for view content events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_VIEW_CONTENT_CVR
MetricNUMBER
App Install MMP View Content ECPA
Effective cost per action for view content events tracked by MMP post app installation.
Field IDAPP_INSTALL_MMP_VIEW_CONTENT_ECPA
MetricNUMBER
App Install Purchase Count
The number of purchase events post app installation.
Field IDAPP_INSTALL_PURCHASE_COUNT
MetricNUMBER
App Install Purchase CVR
Conversion rate for purchase events post app installation.
Field IDAPP_INSTALL_PURCHASE_CVR
MetricNUMBER
App Install Purchase ECPA
Effective cost per action for purchase events post app installation.
Field IDAPP_INSTALL_PURCHASE_ECPA
MetricNUMBER
App Install Revenue
Total revenue generated from app installations.
Field IDAPP_INSTALL_REVENUE
MetricNUMBER
App Install ROAS Double
Return on ad spend for app installations (double precision).
Field IDAPP_INSTALL_ROAS_DOUBLE
MetricNUMBER
App Install Search Count
The number of search events post app installation.
Field IDAPP_INSTALL_SEARCH_COUNT
MetricNUMBER
App Install Search CVR
Conversion rate for search events post app installation.
Field IDAPP_INSTALL_SEARCH_CVR
MetricNUMBER
App Install Search ECPA
Effective cost per action for search events post app installation.
Field IDAPP_INSTALL_SEARCH_ECPA
MetricNUMBER
App Install Sign Up Count
The number of sign up events post app installation.
Field IDAPP_INSTALL_SIGN_UP_COUNT
MetricNUMBER
App Install Sign Up CVR
Conversion rate for sign up events post app installation.
Field IDAPP_INSTALL_SIGN_UP_CVR
MetricNUMBER
App Install Sign Up ECPA
Effective cost per action for sign up events post app installation.
Field IDAPP_INSTALL_SIGN_UP_ECPA
MetricNUMBER
App Install SKAN Ad Click Count
The number of SKAN ad click events post app installation.
Field IDAPP_INSTALL_SKAN_AD_CLICK_COUNT
MetricNUMBER
App Install SKAN Ad Click CVR
Conversion rate for SKAN ad click events post app installation.
Field IDAPP_INSTALL_SKAN_AD_CLICK_CVR
MetricNUMBER
App Install SKAN Ad Click ECPA
Effective cost per action for SKAN ad click events post app installation.
Field IDAPP_INSTALL_SKAN_AD_CLICK_ECPA
MetricNUMBER
App Install SKAN Ad View Count
The number of SKAN ad view events post app installation.
Field IDAPP_INSTALL_SKAN_AD_VIEW_COUNT
MetricNUMBER
App Install SKAN Ad View CVR
Conversion rate for SKAN ad view events post app installation.
Field IDAPP_INSTALL_SKAN_AD_VIEW_CVR
MetricNUMBER
App Install SKAN Ad View ECPA
Effective cost per action for SKAN ad view events post app installation.
Field IDAPP_INSTALL_SKAN_AD_VIEW_ECPA
MetricNUMBER
App Install SKAN Add Payment Info Count
The number of SKAN add payment info events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_PAYMENT_INFO_COUNT
MetricNUMBER
App Install SKAN Add Payment Info CVR
Conversion rate for SKAN add payment info events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_PAYMENT_INFO_CVR
MetricNUMBER
App Install SKAN Add Payment Info ECPA
Effective cost per action for SKAN add payment info events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_PAYMENT_INFO_ECPA
MetricNUMBER
App Install SKAN Add To Cart Count
The number of SKAN add to cart events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_TO_CART_COUNT
MetricNUMBER
App Install SKAN Add To Cart CVR
Conversion rate for SKAN add to cart events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_TO_CART_CVR
MetricNUMBER
App Install SKAN Add To Cart ECPA
Effective cost per action for SKAN add to cart events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_TO_CART_ECPA
MetricNUMBER
App Install SKAN Add To Wishlist Count
The number of SKAN add to wishlist events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_TO_WISHLIST_COUNT
MetricNUMBER
App Install SKAN Add To Wishlist CVR
Conversion rate for SKAN add to wishlist events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_TO_WISHLIST_CVR
MetricNUMBER
App Install SKAN Add To Wishlist ECPA
Effective cost per action for SKAN add to wishlist events post app installation.
Field IDAPP_INSTALL_SKAN_ADD_TO_WISHLIST_ECPA
MetricNUMBER
App Install SKAN App Launch Count
The number of SKAN app launch events post app installation.
Field IDAPP_INSTALL_SKAN_APP_LAUNCH_COUNT
MetricNUMBER
App Install SKAN App Launch CVR
Conversion rate for SKAN app launch events post app installation.
Field IDAPP_INSTALL_SKAN_APP_LAUNCH_CVR
MetricNUMBER
App Install SKAN App Launch ECPA
Effective cost per action for SKAN app launch events post app installation.
Field IDAPP_INSTALL_SKAN_APP_LAUNCH_ECPA
MetricNUMBER
App Install SKAN Checkout Count
The number of SKAN checkout events post app installation.
Field IDAPP_INSTALL_SKAN_CHECKOUT_COUNT
MetricNUMBER
App Install SKAN Checkout CVR
Conversion rate for SKAN checkout events post app installation.
Field IDAPP_INSTALL_SKAN_CHECKOUT_CVR
MetricNUMBER
App Install SKAN Checkout ECPA
Effective cost per action for SKAN checkout events post app installation.
Field IDAPP_INSTALL_SKAN_CHECKOUT_ECPA
MetricNUMBER
App Install SKAN Completed Tutorial Count
The number of SKAN completed tutorial events post app installation.
Field IDAPP_INSTALL_SKAN_COMPLETED_TUTORIAL_COUNT
MetricNUMBER
App Install SKAN Completed Tutorial CVR
Conversion rate for SKAN completed tutorial events post app installation.
Field IDAPP_INSTALL_SKAN_COMPLETED_TUTORIAL_CVR
MetricNUMBER
App Install SKAN Completed Tutorial ECPA
Effective cost per action for SKAN completed tutorial events post app installation.
Field IDAPP_INSTALL_SKAN_COMPLETED_TUTORIAL_ECPA
MetricNUMBER
App Install SKAN First Time Purchase Count
The number of SKAN first-time purchase events post app installation.
Field IDAPP_INSTALL_SKAN_FIRST_TIME_PURCHASE_COUNT
MetricNUMBER
App Install SKAN First Time Purchase CVR
Conversion rate for SKAN first-time purchase events post app installation.
Field IDAPP_INSTALL_SKAN_FIRST_TIME_PURCHASE_CVR
MetricNUMBER
App Install SKAN First Time Purchase ECPA
Effective cost per action for SKAN first-time purchase events post app installation.
Field IDAPP_INSTALL_SKAN_FIRST_TIME_PURCHASE_ECPA
MetricNUMBER
App Install SKAN Install Count
The number of SKAN install events post app installation.
Field IDAPP_INSTALL_SKAN_INSTALL_COUNT
MetricNUMBER
App Install SKAN Install CVR
Conversion rate for SKAN install events post app installation.
Field IDAPP_INSTALL_SKAN_INSTALL_CVR
MetricNUMBER
App Install SKAN Install ECPA
Effective cost per action for SKAN install events post app installation.
Field IDAPP_INSTALL_SKAN_INSTALL_ECPA
MetricNUMBER
App Install SKAN Level Achieved Count
The number of SKAN level achieved events post app installation.
Field IDAPP_INSTALL_SKAN_LEVEL_ACHIEVED_COUNT
MetricNUMBER
App Install SKAN Level Achieved CVR
Conversion rate for SKAN level achieved events post app installation.
Field IDAPP_INSTALL_SKAN_LEVEL_ACHIEVED_CVR
MetricNUMBER
App Install SKAN Level Achieved ECPA
Effective cost per action for SKAN level achieved events post app installation.
Field IDAPP_INSTALL_SKAN_LEVEL_ACHIEVED_ECPA
MetricNUMBER
App Install SKAN Login Count
The number of SKAN login events post app installation.
Field IDAPP_INSTALL_SKAN_LOGIN_COUNT
MetricNUMBER
App Install SKAN Login CVR
Conversion rate for SKAN login events post app installation.
Field IDAPP_INSTALL_SKAN_LOGIN_CVR
MetricNUMBER
App Install SKAN Login ECPA
Effective cost per action for SKAN login events post app installation.
Field IDAPP_INSTALL_SKAN_LOGIN_ECPA
MetricNUMBER
App Install SKAN Onboard Completed Count
The number of SKAN onboard completed events post app installation.
Field IDAPP_INSTALL_SKAN_ONBOARD_COMPLETED_COUNT
MetricNUMBER
App Install SKAN Onboard Completed CVR
Conversion rate for SKAN onboard completed events post app installation.
Field IDAPP_INSTALL_SKAN_ONBOARD_COMPLETED_CVR
MetricNUMBER
App Install SKAN Onboard Completed ECPA
Effective cost per action for SKAN onboard completed events post app installation.
Field IDAPP_INSTALL_SKAN_ONBOARD_COMPLETED_ECPA
MetricNUMBER
App Install SKAN Onboard Started Count
The number of SKAN onboard started events post app installation.
Field IDAPP_INSTALL_SKAN_ONBOARD_STARTED_COUNT
MetricNUMBER
App Install SKAN Onboard Started CVR
Conversion rate for SKAN onboard started events post app installation.
Field IDAPP_INSTALL_SKAN_ONBOARD_STARTED_CVR
MetricNUMBER
App Install SKAN Onboard Started ECPA
Effective cost per action for SKAN onboard started events post app installation.
Field IDAPP_INSTALL_SKAN_ONBOARD_STARTED_ECPA
MetricNUMBER
App Install SKAN Purchase Count
The number of SKAN purchase events post app installation.
Field IDAPP_INSTALL_SKAN_PURCHASE_COUNT
MetricNUMBER
App Install SKAN Purchase CVR
Conversion rate for SKAN purchase events post app installation.
Field IDAPP_INSTALL_SKAN_PURCHASE_CVR
MetricNUMBER
App Install SKAN Purchase ECPA
Effective cost per action for SKAN purchase events post app installation.
Field IDAPP_INSTALL_SKAN_PURCHASE_ECPA
MetricNUMBER
App Install SKAN Rate Count
The number of SKAN rate events post app installation.
Field IDAPP_INSTALL_SKAN_RATE_COUNT
MetricNUMBER
App Install SKAN Rate CVR
Conversion rate for SKAN rate events post app installation.
Field IDAPP_INSTALL_SKAN_RATE_CVR
MetricNUMBER
App Install SKAN Rate ECPA
Effective cost per action for SKAN rate events post app installation.
Field IDAPP_INSTALL_SKAN_RATE_ECPA
MetricNUMBER
App Install SKAN Reinstall Count
The number of SKAN reinstall events post app installation.
Field IDAPP_INSTALL_SKAN_REINSTALL_COUNT
MetricNUMBER
App Install SKAN Reinstall CVR
Conversion rate for SKAN reinstall events post app installation.
Field IDAPP_INSTALL_SKAN_REINSTALL_CVR
MetricNUMBER
App Install SKAN Reinstall ECPA
Effective cost per action for SKAN reinstall events post app installation.
Field IDAPP_INSTALL_SKAN_REINSTALL_ECPA
MetricNUMBER
App Install SKAN Revenue
Total revenue generated from SKAN events post app installation.
Field IDAPP_INSTALL_SKAN_REVENUE
MetricNUMBER
App Install SKAN ROAS
Return on ad spend for SKAN events post app installation.
Field IDAPP_INSTALL_SKAN_ROAS
MetricNUMBER
App Install SKAN Search Count
The number of SKAN search events post app installation.
Field IDAPP_INSTALL_SKAN_SEARCH_COUNT
MetricNUMBER
App Install SKAN Search CVR
Conversion rate for SKAN search events post app installation.
Field IDAPP_INSTALL_SKAN_SEARCH_CVR
MetricNUMBER
App Install SKAN Search ECPA
Effective cost per action for SKAN search events post app installation.
Field IDAPP_INSTALL_SKAN_SEARCH_ECPA
MetricNUMBER
App Install SKAN Sign Up Count
The number of SKAN sign up events post app installation.
Field IDAPP_INSTALL_SKAN_SIGN_UP_COUNT
MetricNUMBER
App Install SKAN Sign Up CVR
Conversion rate for SKAN sign up events post app installation.
Field IDAPP_INSTALL_SKAN_SIGN_UP_CVR
MetricNUMBER
App Install SKAN Sign Up ECPA
Effective cost per action for SKAN sign up events post app installation.
Field IDAPP_INSTALL_SKAN_SIGN_UP_ECPA
MetricNUMBER
App Install SKAN Spend Credits Count
The number of SKAN spend credits events post app installation.
Field IDAPP_INSTALL_SKAN_SPEND_CREDITS_COUNT
MetricNUMBER
App Install SKAN Spend Credits CVR
Conversion rate for SKAN spend credits events post app installation.
Field IDAPP_INSTALL_SKAN_SPEND_CREDITS_CVR
MetricNUMBER
App Install SKAN Spend Credits ECPA
Effective cost per action for SKAN spend credits events post app installation.
Field IDAPP_INSTALL_SKAN_SPEND_CREDITS_ECPA
MetricNUMBER
App Install SKAN Start Trial Count
The number of SKAN start trial events post app installation.
Field IDAPP_INSTALL_SKAN_START_TRIAL_COUNT
MetricNUMBER
App Install SKAN Start Trial CVR
Conversion rate for SKAN start trial events post app installation.
Field IDAPP_INSTALL_SKAN_START_TRIAL_CVR
MetricNUMBER
App Install SKAN Start Trial ECPA
Effective cost per action for SKAN start trial events post app installation.
Field IDAPP_INSTALL_SKAN_START_TRIAL_ECPA
MetricNUMBER
App Install SKAN Subscribe Count
The number of SKAN subscribe events post app installation.
Field IDAPP_INSTALL_SKAN_SUBSCRIBE_COUNT
MetricNUMBER
App Install SKAN Subscribe CVR
Conversion rate for SKAN subscribe events post app installation.
Field IDAPP_INSTALL_SKAN_SUBSCRIBE_CVR
MetricNUMBER
App Install SKAN Subscribe ECPA
Effective cost per action for SKAN subscribe events post app installation.
Field IDAPP_INSTALL_SKAN_SUBSCRIBE_ECPA
MetricNUMBER
App Install SKAN Total Conversions
Total number of SKAN conversions post app installation.
Field IDAPP_INSTALL_SKAN_TOTAL_CONVERSIONS
MetricNUMBER
App Install SKAN Total Install Count
Total number of SKAN install events.
Field IDAPP_INSTALL_SKAN_TOTAL_INSTALL_COUNT
MetricNUMBER
App Install SKAN Total Install CVR
Overall conversion rate for SKAN install events.
Field IDAPP_INSTALL_SKAN_TOTAL_INSTALL_CVR
MetricNUMBER
App Install SKAN Total Install ECPA
Effective cost per action for all SKAN install events.
Field IDAPP_INSTALL_SKAN_TOTAL_INSTALL_ECPA
MetricNUMBER
App Install SKAN Unknown Count
The number of SKAN unknown events post app installation.
Field IDAPP_INSTALL_SKAN_UNKNOWN_COUNT
MetricNUMBER
App Install SKAN Unlock Achievement Count
The number of SKAN unlock achievement events post app installation.
Field IDAPP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_COUNT
MetricNUMBER
App Install SKAN Unlock Achievement CVR
Conversion rate for SKAN unlock achievement events post app installation.
Field IDAPP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_CVR
MetricNUMBER
App Install SKAN Unlock Achievement ECPA
Effective cost per action for SKAN unlock achievement events post app installation.
Field IDAPP_INSTALL_SKAN_UNLOCK_ACHIEVEMENT_ECPA
MetricNUMBER
App Install SKAN View Content Count
The number of SKAN view content events post app installation.
Field IDAPP_INSTALL_SKAN_VIEW_CONTENT_COUNT
MetricNUMBER
App Install SKAN View Content CVR
Conversion rate for SKAN view content events post app installation.
Field IDAPP_INSTALL_SKAN_VIEW_CONTENT_CVR
MetricNUMBER
App Install SKAN View Content ECPA
Effective cost per action for SKAN view content events post app installation.
Field IDAPP_INSTALL_SKAN_VIEW_CONTENT_ECPA
MetricNUMBER
App Install Spend Credits Count
The number of spend credits events post app installation.
Field IDAPP_INSTALL_SPEND_CREDITS_COUNT
MetricNUMBER
App Install Spend Credits CVR
Conversion rate for spend credits events post app installation.
Field IDAPP_INSTALL_SPEND_CREDITS_CVR
MetricNUMBER
App Install Spend Credits ECPA
Effective cost per action for spend credits events post app installation.
Field IDAPP_INSTALL_SPEND_CREDITS_ECPA
MetricNUMBER
App Install Total Conversions
Total number of conversions post app installation.
Field IDAPP_INSTALL_TOTAL_CONVERSIONS
MetricNUMBER
App Install View Content Count
The number of view content events post app installation.
Field IDAPP_INSTALL_VIEW_CONTENT_COUNT
MetricNUMBER
App Install View Content CVR
Conversion rate for view content events post app installation.
Field IDAPP_INSTALL_VIEW_CONTENT_CVR
MetricNUMBER
App Install View Content ECPA
Effective cost per action for view content events post app installation.
Field IDAPP_INSTALL_VIEW_CONTENT_ECPA
MetricNUMBER
Bid Strategy
The bidding strategy used for the campaign.
Field IDBID_STRATEGY
MetricTEXT
Campaign Ad Categories
The objective of the campaign.
Field IDcampaign/special_ad_categories
DimensionTEXT
Campaign Configured Status
The current configured status of the campaign.
Field IDcampaign/configured_status
DimensionTEXT
Campaign Created At
The date and time when the campaign was created.
Field IDcampaign/created_at
DimensionYEAR_MONTH_DAY
Campaign Effective Status
The current effective status of the campaign.
Field IDcampaign/effective_status
DimensionTEXT
Campaign Funding Instrument Id
The unique identifier of the funding instrument used for the campaign.
Field IDcampaign/funding_instrument_id
DimensionTEXT
Campaign Goal Type
The campaign goal type. This cannot be changed after publishing the campaign. Only works for CBO campaigns. Will not be accepted when is_campaign_budget_optimization is False.
Field IDcampaign/goal_type
DimensionTEXT
Campaign Goal Value
Campaign level goal value in micros. This field only works for CBO campaigns. Will not be accepted when is_campaign_budget_optimization is False.
Field IDcampaign/goal_value
DimensionNUMBER
Campaign Id
The unique identifier for the campaign.
Field IDcampaign/id
DimensionTEXT
Campaign Is Processing
Indicates whether the campaign is currently being processed.
Field IDcampaign/is_processing
DimensionBOOLEAN
Campaign Modified At
The date and time when the campaign was last modified.
Field IDcampaign/modified_at
DimensionYEAR_MONTH_DAY
Campaign Name
The name of the campaign.
Field IDcampaign/name
DimensionTEXT
Campaign Objective
The objective of the campaign.
Field IDcampaign/objective
DimensionTEXT
Campaign Spend Cap
Campaign lifetime spend cap in microcurrency. This field works for both CBO(campaign-budget-optimization) and non-CBO(campaign-budget-optimization) campaigns
Field IDcampaign/spend_cap
DimensionNUMBER
Clicks
The number of clicks detected for this report period.
Field IDCLICKS
MetricNUMBER
Community
The community/subreddit being targeted
Field IDCOMMUNITY
DimensionTEXT
Configured Status
The status of the ad group configured by the account owner
Field IDad_group/configured_status
DimensionTEXT
Conversion Add To Cart Avg Value
Average value of add to cart conversions.
Field IDCONVERSION_ADD_TO_CART_AVG_VALUE
MetricNUMBER
Conversion Add To Cart Clicks
Number of clicks leading to add to cart conversions.
Field IDCONVERSION_ADD_TO_CART_CLICKS
MetricNUMBER
Conversion Add To Cart ECPA
Effective cost per action for add to cart conversions.
Field IDCONVERSION_ADD_TO_CART_ECPA
MetricNUMBER
Conversion Add To Cart Total Items
Total number of items added to cart in conversions.
Field IDCONVERSION_ADD_TO_CART_TOTAL_ITEMS
MetricNUMBER
Conversion Add To Cart Total Value
Total value of add to cart conversions.
Field IDCONVERSION_ADD_TO_CART_TOTAL_VALUE
MetricNUMBER
Conversion Add To Cart Views
Number of views leading to add to cart conversions.
Field IDCONVERSION_ADD_TO_CART_VIEWS
MetricNUMBER
Conversion Add To Wishlist Avg Value
Average value of add to wishlist conversions.
Field IDCONVERSION_ADD_TO_WISHLIST_AVG_VALUE
MetricNUMBER
Conversion Add To Wishlist Clicks
Number of clicks leading to add to wishlist conversions.
Field IDCONVERSION_ADD_TO_WISHLIST_CLICKS
MetricNUMBER
Conversion Add To Wishlist ECPA
Effective cost per action for add to wishlist conversions.
Field IDCONVERSION_ADD_TO_WISHLIST_ECPA
MetricNUMBER
Conversion Add To Wishlist Total Items
Total number of items added to wishlist in conversions.
Field IDCONVERSION_ADD_TO_WISHLIST_TOTAL_ITEMS
MetricNUMBER
Conversion Add To Wishlist Total Value
Total value of add to wishlist conversions.
Field IDCONVERSION_ADD_TO_WISHLIST_TOTAL_VALUE
MetricNUMBER
Conversion Add To Wishlist Views
Number of views leading to add to wishlist conversions.
Field IDCONVERSION_ADD_TO_WISHLIST_VIEWS
MetricNUMBER
Conversion Custom Avg Value
Average value of custom conversions.
Field IDCONVERSION_CUSTOM_AVG_VALUE
MetricNUMBER
Conversion Custom Clicks
Number of clicks leading to custom conversions.
Field IDCONVERSION_CUSTOM_CLICKS
MetricNUMBER
Conversion Custom ECPA
Effective cost per action for custom conversions.
Field IDCONVERSION_CUSTOM_ECPA
MetricNUMBER
Conversion Custom Event 1 Avg Value
Average value of custom event 1 conversions.
Field IDCONVERSION_CUSTOM_EVENT_1_AVG_VALUE
MetricNUMBER
Conversion Custom Event 1 Clicks
Number of clicks leading to custom event 1 conversions.
Field IDCONVERSION_CUSTOM_EVENT_1_CLICKS
MetricNUMBER
Conversion Custom Event 1 ECPA
Effective cost per action for custom event 1 conversions.
Field IDCONVERSION_CUSTOM_EVENT_1_ECPA
MetricNUMBER
Conversion Custom Event 1 ROAS
Return on ad spend for custom event 1 conversions.
Field IDCONVERSION_CUSTOM_EVENT_1_ROAS
MetricNUMBER
Conversion Custom Event 1 Total Items
Total number of items in custom event 1 conversions.
Field IDCONVERSION_CUSTOM_EVENT_1_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 1 Total Value
Total value of custom event 1 conversions.
Field IDCONVERSION_CUSTOM_EVENT_1_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 1 Views
Number of views leading to custom event 1 conversions.
Field IDCONVERSION_CUSTOM_EVENT_1_VIEWS
MetricNUMBER
Conversion Custom Event 2 Avg Value
Average value of custom event 2 conversions.
Field IDCONVERSION_CUSTOM_EVENT_2_AVG_VALUE
MetricNUMBER
Conversion Custom Event 2 Clicks
Number of clicks leading to custom event 2 conversions.
Field IDCONVERSION_CUSTOM_EVENT_2_CLICKS
MetricNUMBER
Conversion Custom Event 2 ECPA
Effective cost per action for custom event 2 conversions.
Field IDCONVERSION_CUSTOM_EVENT_2_ECPA
MetricNUMBER
Conversion Custom Event 2 ROAS
Return on ad spend for custom event 2 conversions.
Field IDCONVERSION_CUSTOM_EVENT_2_ROAS
MetricNUMBER
Conversion Custom Event 2 Total Items
Total number of items in custom event 2 conversions.
Field IDCONVERSION_CUSTOM_EVENT_2_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 2 Total Value
Total value of custom event 2 conversions.
Field IDCONVERSION_CUSTOM_EVENT_2_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 2 Views
Number of views leading to custom event 2 conversions.
Field IDCONVERSION_CUSTOM_EVENT_2_VIEWS
MetricNUMBER
Conversion Custom Event 3 Avg Value
Average value of custom event 3 conversions.
Field IDCONVERSION_CUSTOM_EVENT_3_AVG_VALUE
MetricNUMBER
Conversion Custom Event 3 Clicks
Number of clicks leading to custom event 3 conversions.
Field IDCONVERSION_CUSTOM_EVENT_3_CLICKS
MetricNUMBER
Conversion Custom Event 3 ECPA
Effective cost per action for custom event 3 conversions.
Field IDCONVERSION_CUSTOM_EVENT_3_ECPA
MetricNUMBER
Conversion Custom Event 3 ROAS
Return on ad spend for custom event 3 conversions.
Field IDCONVERSION_CUSTOM_EVENT_3_ROAS
MetricNUMBER
Conversion Custom Event 3 Total Items
Total number of items in custom event 3 conversions.
Field IDCONVERSION_CUSTOM_EVENT_3_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 3 Total Value
Total value of custom event 3 conversions.
Field IDCONVERSION_CUSTOM_EVENT_3_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 3 Views
Number of views leading to custom event 3 conversions.
Field IDCONVERSION_CUSTOM_EVENT_3_VIEWS
MetricNUMBER
Conversion Custom Event 4 Avg Value
Average value of custom event 4 conversions.
Field IDCONVERSION_CUSTOM_EVENT_4_AVG_VALUE
MetricNUMBER
Conversion Custom Event 4 Clicks
Number of clicks leading to custom event 4 conversions.
Field IDCONVERSION_CUSTOM_EVENT_4_CLICKS
MetricNUMBER
Conversion Custom Event 4 ECPA
Effective cost per action for custom event 4 conversions.
Field IDCONVERSION_CUSTOM_EVENT_4_ECPA
MetricNUMBER
Conversion Custom Event 4 ROAS
Return on ad spend for custom event 4 conversions.
Field IDCONVERSION_CUSTOM_EVENT_4_ROAS
MetricNUMBER
Conversion Custom Event 4 Total Items
Total number of items in custom event 4 conversions.
Field IDCONVERSION_CUSTOM_EVENT_4_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 4 Total Value
Total value of custom event 4 conversions.
Field IDCONVERSION_CUSTOM_EVENT_4_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 4 Views
Number of views leading to custom event 4 conversions.
Field IDCONVERSION_CUSTOM_EVENT_4_VIEWS
MetricNUMBER
Conversion Custom Event 5 Avg Value
Average value of custom event 5 conversions.
Field IDCONVERSION_CUSTOM_EVENT_5_AVG_VALUE
MetricNUMBER
Conversion Custom Event 5 Clicks
Number of clicks leading to custom event 5 conversions.
Field IDCONVERSION_CUSTOM_EVENT_5_CLICKS
MetricNUMBER
Conversion Custom Event 5 ECPA
Effective cost per action for custom event 5 conversions.
Field IDCONVERSION_CUSTOM_EVENT_5_ECPA
MetricNUMBER
Conversion Custom Event 5 ROAS
Return on ad spend for custom event 5 conversions.
Field IDCONVERSION_CUSTOM_EVENT_5_ROAS
MetricNUMBER
Conversion Custom Event 5 Total Items
Total number of items in custom event 5 conversions.
Field IDCONVERSION_CUSTOM_EVENT_5_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 5 Total Value
Total value of custom event 5 conversions.
Field IDCONVERSION_CUSTOM_EVENT_5_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 5 Views
Number of views leading to custom event 5 conversions.
Field IDCONVERSION_CUSTOM_EVENT_5_VIEWS
MetricNUMBER
Conversion Custom Event 6 Avg Value
Average value of custom event 6 conversions.
Field IDCONVERSION_CUSTOM_EVENT_6_AVG_VALUE
MetricNUMBER
Conversion Custom Event 6 Clicks
Number of clicks leading to custom event 6 conversions.
Field IDCONVERSION_CUSTOM_EVENT_6_CLICKS
MetricNUMBER
Conversion Custom Event 6 ECPA
Effective cost per action for custom event 6 conversions.
Field IDCONVERSION_CUSTOM_EVENT_6_ECPA
MetricNUMBER
Conversion Custom Event 6 ROAS
Return on ad spend for custom event 6 conversions.
Field IDCONVERSION_CUSTOM_EVENT_6_ROAS
MetricNUMBER
Conversion Custom Event 6 Total Items
Total number of items in custom event 6 conversions.
Field IDCONVERSION_CUSTOM_EVENT_6_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 6 Total Value
Total value of custom event 6 conversions.
Field IDCONVERSION_CUSTOM_EVENT_6_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 6 Views
Number of views leading to custom event 6 conversions.
Field IDCONVERSION_CUSTOM_EVENT_6_VIEWS
MetricNUMBER
Conversion Custom Event 7 Avg Value
Average value of custom event 7 conversions.
Field IDCONVERSION_CUSTOM_EVENT_7_AVG_VALUE
MetricNUMBER
Conversion Custom Event 7 Clicks
Number of clicks leading to custom event 7 conversions.
Field IDCONVERSION_CUSTOM_EVENT_7_CLICKS
MetricNUMBER
Conversion Custom Event 7 ECPA
Effective cost per action for custom event 7 conversions.
Field IDCONVERSION_CUSTOM_EVENT_7_ECPA
MetricNUMBER
Conversion Custom Event 7 ROAS
Return on ad spend for custom event 7 conversions.
Field IDCONVERSION_CUSTOM_EVENT_7_ROAS
MetricNUMBER
Conversion Custom Event 7 Total Items
Total number of items in custom event 7 conversions.
Field IDCONVERSION_CUSTOM_EVENT_7_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 7 Total Value
Total value of custom event 7 conversions.
Field IDCONVERSION_CUSTOM_EVENT_7_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 7 Views
Number of views leading to custom event 7 conversions.
Field IDCONVERSION_CUSTOM_EVENT_7_VIEWS
MetricNUMBER
Conversion Custom Event 8 Avg Value
Average value of custom event 8 conversions.
Field IDCONVERSION_CUSTOM_EVENT_8_AVG_VALUE
MetricNUMBER
Conversion Custom Event 8 Clicks
Number of clicks leading to custom event 8 conversions.
Field IDCONVERSION_CUSTOM_EVENT_8_CLICKS
MetricNUMBER
Conversion Custom Event 8 ECPA
Effective cost per action for custom event 8 conversions.
Field IDCONVERSION_CUSTOM_EVENT_8_ECPA
MetricNUMBER
Conversion Custom Event 8 ROAS
Return on ad spend for custom event 8 conversions.
Field IDCONVERSION_CUSTOM_EVENT_8_ROAS
MetricNUMBER
Conversion Custom Event 8 Total Items
Total number of items in custom event 8 conversions.
Field IDCONVERSION_CUSTOM_EVENT_8_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 8 Total Value
Total value of custom event 8 conversions.
Field IDCONVERSION_CUSTOM_EVENT_8_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 8 Views
Number of views leading to custom event 8 conversions.
Field IDCONVERSION_CUSTOM_EVENT_8_VIEWS
MetricNUMBER
Conversion Custom Event 9 Avg Value
Average value of custom event 9 conversions.
Field IDCONVERSION_CUSTOM_EVENT_9_AVG_VALUE
MetricNUMBER
Conversion Custom Event 9 Clicks
Number of clicks leading to custom event 9 conversions.
Field IDCONVERSION_CUSTOM_EVENT_9_CLICKS
MetricNUMBER
Conversion Custom Event 9 ECPA
Effective cost per action for custom event 9 conversions.
Field IDCONVERSION_CUSTOM_EVENT_9_ECPA
MetricNUMBER
Conversion Custom Event 9 ROAS
Return on ad spend for custom event 9 conversions.
Field IDCONVERSION_CUSTOM_EVENT_9_ROAS
MetricNUMBER
Conversion Custom Event 9 Total Items
Total number of items in custom event 9 conversions.
Field IDCONVERSION_CUSTOM_EVENT_9_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 9 Total Value
Total value of custom event 9 conversions.
Field IDCONVERSION_CUSTOM_EVENT_9_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 9 Views
Number of views leading to custom event 9 conversions.
Field IDCONVERSION_CUSTOM_EVENT_9_VIEWS
MetricNUMBER
Conversion Custom Event 10 Avg Value
Average value of custom event 10 conversions.
Field IDCONVERSION_CUSTOM_EVENT_10_AVG_VALUE
MetricNUMBER
Conversion Custom Event 10 Clicks
Number of clicks leading to custom event 10 conversions.
Field IDCONVERSION_CUSTOM_EVENT_10_CLICKS
MetricNUMBER
Conversion Custom Event 10 ECPA
Effective cost per action for custom event 10 conversions.
Field IDCONVERSION_CUSTOM_EVENT_10_ECPA
MetricNUMBER
Conversion Custom Event 10 ROAS
Return on ad spend for custom event 10 conversions.
Field IDCONVERSION_CUSTOM_EVENT_10_ROAS
MetricNUMBER
Conversion Custom Event 10 Total Items
Total number of items in custom event 10 conversions.
Field IDCONVERSION_CUSTOM_EVENT_10_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 10 Total Value
Total value of custom event 10 conversions.
Field IDCONVERSION_CUSTOM_EVENT_10_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 10 Views
Number of views leading to custom event 10 conversions.
Field IDCONVERSION_CUSTOM_EVENT_10_VIEWS
MetricNUMBER
Conversion Custom Event 11 Avg Value
Average value of custom event 11 conversions.
Field IDCONVERSION_CUSTOM_EVENT_11_AVG_VALUE
MetricNUMBER
Conversion Custom Event 11 Clicks
Number of clicks leading to custom event 11 conversions.
Field IDCONVERSION_CUSTOM_EVENT_11_CLICKS
MetricNUMBER
Conversion Custom Event 11 ECPA
Effective cost per action for custom event 11 conversions.
Field IDCONVERSION_CUSTOM_EVENT_11_ECPA
MetricNUMBER
Conversion Custom Event 11 ROAS
Return on ad spend for custom event 11 conversions.
Field IDCONVERSION_CUSTOM_EVENT_11_ROAS
MetricNUMBER
Conversion Custom Event 11 Total Items
Total number of items in custom event 11 conversions.
Field IDCONVERSION_CUSTOM_EVENT_11_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 11 Total Value
Total value of custom event 11 conversions.
Field IDCONVERSION_CUSTOM_EVENT_11_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 11 Views
Number of views leading to custom event 11 conversions.
Field IDCONVERSION_CUSTOM_EVENT_11_VIEWS
MetricNUMBER
Conversion Custom Event 12 Avg Value
Average value of custom event 12 conversions.
Field IDCONVERSION_CUSTOM_EVENT_12_AVG_VALUE
MetricNUMBER
Conversion Custom Event 12 Clicks
Number of clicks leading to custom event 12 conversions.
Field IDCONVERSION_CUSTOM_EVENT_12_CLICKS
MetricNUMBER
Conversion Custom Event 12 ECPA
Effective cost per action for custom event 12 conversions.
Field IDCONVERSION_CUSTOM_EVENT_12_ECPA
MetricNUMBER
Conversion Custom Event 12 ROAS
Return on ad spend for custom event 12 conversions.
Field IDCONVERSION_CUSTOM_EVENT_12_ROAS
MetricNUMBER
Conversion Custom Event 12 Total Items
Total number of items in custom event 12 conversions.
Field IDCONVERSION_CUSTOM_EVENT_12_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 12 Total Value
Total value of custom event 12 conversions.
Field IDCONVERSION_CUSTOM_EVENT_12_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 12 Views
Number of views leading to custom event 12 conversions.
Field IDCONVERSION_CUSTOM_EVENT_12_VIEWS
MetricNUMBER
Conversion Custom Event 13 Avg Value
Average value of custom event 13 conversions.
Field IDCONVERSION_CUSTOM_EVENT_13_AVG_VALUE
MetricNUMBER
Conversion Custom Event 13 Clicks
Number of clicks leading to custom event 13 conversions.
Field IDCONVERSION_CUSTOM_EVENT_13_CLICKS
MetricNUMBER
Conversion Custom Event 13 ECPA
Effective cost per action for custom event 13 conversions.
Field IDCONVERSION_CUSTOM_EVENT_13_ECPA
MetricNUMBER
Conversion Custom Event 13 ROAS
Return on ad spend for custom event 13 conversions.
Field IDCONVERSION_CUSTOM_EVENT_13_ROAS
MetricNUMBER
Conversion Custom Event 13 Total Items
Total number of items in custom event 13 conversions.
Field IDCONVERSION_CUSTOM_EVENT_13_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 13 Total Value
Total value of custom event 13 conversions.
Field IDCONVERSION_CUSTOM_EVENT_13_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 13 Views
Number of views leading to custom event 13 conversions.
Field IDCONVERSION_CUSTOM_EVENT_13_VIEWS
MetricNUMBER
Conversion Custom Event 14 Avg Value
Average value of custom event 14 conversions.
Field IDCONVERSION_CUSTOM_EVENT_14_AVG_VALUE
MetricNUMBER
Conversion Custom Event 14 Clicks
Number of clicks leading to custom event 14 conversions.
Field IDCONVERSION_CUSTOM_EVENT_14_CLICKS
MetricNUMBER
Conversion Custom Event 14 ECPA
Effective cost per action for custom event 14 conversions.
Field IDCONVERSION_CUSTOM_EVENT_14_ECPA
MetricNUMBER
Conversion Custom Event 14 ROAS
Return on ad spend for custom event 14 conversions.
Field IDCONVERSION_CUSTOM_EVENT_14_ROAS
MetricNUMBER
Conversion Custom Event 14 Total Items
Total number of items in custom event 14 conversions.
Field IDCONVERSION_CUSTOM_EVENT_14_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 14 Total Value
Total value of custom event 14 conversions.
Field IDCONVERSION_CUSTOM_EVENT_14_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 14 Views
Number of views leading to custom event 14 conversions.
Field IDCONVERSION_CUSTOM_EVENT_14_VIEWS
MetricNUMBER
Conversion Custom Event 15 Avg Value
Average value of custom event 15 conversions.
Field IDCONVERSION_CUSTOM_EVENT_15_AVG_VALUE
MetricNUMBER
Conversion Custom Event 15 Clicks
Number of clicks leading to custom event 15 conversions.
Field IDCONVERSION_CUSTOM_EVENT_15_CLICKS
MetricNUMBER
Conversion Custom Event 15 ECPA
Effective cost per action for custom event 15 conversions.
Field IDCONVERSION_CUSTOM_EVENT_15_ECPA
MetricNUMBER
Conversion Custom Event 15 ROAS
Return on ad spend for custom event 15 conversions.
Field IDCONVERSION_CUSTOM_EVENT_15_ROAS
MetricNUMBER
Conversion Custom Event 15 Total Items
Total number of items in custom event 15 conversions.
Field IDCONVERSION_CUSTOM_EVENT_15_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 15 Total Value
Total value of custom event 15 conversions.
Field IDCONVERSION_CUSTOM_EVENT_15_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 15 Views
Number of views leading to custom event 15 conversions.
Field IDCONVERSION_CUSTOM_EVENT_15_VIEWS
MetricNUMBER
Conversion Custom Event 16 Avg Value
Average value of custom event 16 conversions.
Field IDCONVERSION_CUSTOM_EVENT_16_AVG_VALUE
MetricNUMBER
Conversion Custom Event 16 Clicks
Number of clicks leading to custom event 16 conversions.
Field IDCONVERSION_CUSTOM_EVENT_16_CLICKS
MetricNUMBER
Conversion Custom Event 16 ECPA
Effective cost per action for custom event 16 conversions.
Field IDCONVERSION_CUSTOM_EVENT_16_ECPA
MetricNUMBER
Conversion Custom Event 16 ROAS
Return on ad spend for custom event 16 conversions.
Field IDCONVERSION_CUSTOM_EVENT_16_ROAS
MetricNUMBER
Conversion Custom Event 16 Total Items
Total number of items in custom event 16 conversions.
Field IDCONVERSION_CUSTOM_EVENT_16_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 16 Total Value
Total value of custom event 16 conversions.
Field IDCONVERSION_CUSTOM_EVENT_16_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 16 Views
Number of views leading to custom event 16 conversions.
Field IDCONVERSION_CUSTOM_EVENT_16_VIEWS
MetricNUMBER
Conversion Custom Event 17 Avg Value
Average value of custom event 17 conversions.
Field IDCONVERSION_CUSTOM_EVENT_17_AVG_VALUE
MetricNUMBER
Conversion Custom Event 17 Clicks
Number of clicks leading to custom event 17 conversions.
Field IDCONVERSION_CUSTOM_EVENT_17_CLICKS
MetricNUMBER
Conversion Custom Event 17 ECPA
Effective cost per action for custom event 17 conversions.
Field IDCONVERSION_CUSTOM_EVENT_17_ECPA
MetricNUMBER
Conversion Custom Event 17 ROAS
Return on ad spend for custom event 17 conversions.
Field IDCONVERSION_CUSTOM_EVENT_17_ROAS
MetricNUMBER
Conversion Custom Event 17 Total Items
Total number of items in custom event 17 conversions.
Field IDCONVERSION_CUSTOM_EVENT_17_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 17 Total Value
Total value of custom event 17 conversions.
Field IDCONVERSION_CUSTOM_EVENT_17_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 17 Views
Number of views leading to custom event 17 conversions.
Field IDCONVERSION_CUSTOM_EVENT_17_VIEWS
MetricNUMBER
Conversion Custom Event 18 Avg Value
Average value of custom event 18 conversions.
Field IDCONVERSION_CUSTOM_EVENT_18_AVG_VALUE
MetricNUMBER
Conversion Custom Event 18 Clicks
Number of clicks leading to custom event 18 conversions.
Field IDCONVERSION_CUSTOM_EVENT_18_CLICKS
MetricNUMBER
Conversion Custom Event 18 ECPA
Effective cost per action for custom event 18 conversions.
Field IDCONVERSION_CUSTOM_EVENT_18_ECPA
MetricNUMBER
Conversion Custom Event 18 ROAS
Return on ad spend for custom event 18 conversions.
Field IDCONVERSION_CUSTOM_EVENT_18_ROAS
MetricNUMBER
Conversion Custom Event 18 Total Items
Total number of items in custom event 18 conversions.
Field IDCONVERSION_CUSTOM_EVENT_18_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 18 Total Value
Total value of custom event 18 conversions.
Field IDCONVERSION_CUSTOM_EVENT_18_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 18 Views
Number of views leading to custom event 18 conversions.
Field IDCONVERSION_CUSTOM_EVENT_18_VIEWS
MetricNUMBER
Conversion Custom Event 19 Avg Value
Average value of custom event 19 conversions.
Field IDCONVERSION_CUSTOM_EVENT_19_AVG_VALUE
MetricNUMBER
Conversion Custom Event 19 Clicks
Number of clicks leading to custom event 19 conversions.
Field IDCONVERSION_CUSTOM_EVENT_19_CLICKS
MetricNUMBER
Conversion Custom Event 19 ECPA
Effective cost per action for custom event 19 conversions.
Field IDCONVERSION_CUSTOM_EVENT_19_ECPA
MetricNUMBER
Conversion Custom Event 19 ROAS
Return on ad spend for custom event 19 conversions.
Field IDCONVERSION_CUSTOM_EVENT_19_ROAS
MetricNUMBER
Conversion Custom Event 19 Total Items
Total number of items in custom event 19 conversions.
Field IDCONVERSION_CUSTOM_EVENT_19_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 19 Total Value
Total value of custom event 19 conversions.
Field IDCONVERSION_CUSTOM_EVENT_19_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 19 Views
Number of views leading to custom event 19 conversions.
Field IDCONVERSION_CUSTOM_EVENT_19_VIEWS
MetricNUMBER
Conversion Custom Event 20 Avg Value
Average value of custom event 20 conversions.
Field IDCONVERSION_CUSTOM_EVENT_20_AVG_VALUE
MetricNUMBER
Conversion Custom Event 20 Clicks
Number of clicks leading to custom event 20 conversions.
Field IDCONVERSION_CUSTOM_EVENT_20_CLICKS
MetricNUMBER
Conversion Custom Event 20 ECPA
Effective cost per action for custom event 20 conversions.
Field IDCONVERSION_CUSTOM_EVENT_20_ECPA
MetricNUMBER
Conversion Custom Event 20 ROAS
Return on ad spend for custom event 20 conversions.
Field IDCONVERSION_CUSTOM_EVENT_20_ROAS
MetricNUMBER
Conversion Custom Event 20 Total Items
Total number of items in custom event 20 conversions.
Field IDCONVERSION_CUSTOM_EVENT_20_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Event 20 Total Value
Total value of custom event 20 conversions.
Field IDCONVERSION_CUSTOM_EVENT_20_TOTAL_VALUE
MetricNUMBER
Conversion Custom Event 20 Views
Number of views leading to custom event 20 conversions.
Field IDCONVERSION_CUSTOM_EVENT_20_VIEWS
MetricNUMBER
Conversion Custom Total Items
Total number of items in custom conversions.
Field IDCONVERSION_CUSTOM_TOTAL_ITEMS
MetricNUMBER
Conversion Custom Total Value
Total value of custom conversions.
Field IDCONVERSION_CUSTOM_TOTAL_VALUE
MetricNUMBER
Conversion Custom Views
Number of views leading to custom conversions.
Field IDCONVERSION_CUSTOM_VIEWS
MetricNUMBER
Conversion Lead Avg Value
Average value of lead conversions.
Field IDCONVERSION_LEAD_AVG_VALUE
MetricNUMBER
Conversion Lead Clicks
Number of clicks leading to lead conversions.
Field IDCONVERSION_LEAD_CLICKS
MetricNUMBER
Conversion Lead ECPA
Effective cost per action for lead conversions.
Field IDCONVERSION_LEAD_ECPA
MetricNUMBER
Conversion Lead Total Value
Total value of lead conversions.
Field IDCONVERSION_LEAD_TOTAL_VALUE
MetricNUMBER
Conversion Lead Views
Number of views leading to lead conversions.
Field IDCONVERSION_LEAD_VIEWS
MetricNUMBER
Conversion Page Visit Clicks
Number of clicks from page visits leading to conversions.
Field IDCONVERSION_PAGE_VISIT_CLICKS
MetricNUMBER
Conversion Page Visit ECPA
Effective cost per action for conversions from page visits.
Field IDCONVERSION_PAGE_VISIT_ECPA
MetricNUMBER
Conversion Page Visit Views
Number of views from page visits leading to conversions.
Field IDCONVERSION_PAGE_VISIT_VIEWS
MetricNUMBER
Conversion Purchase Avg Value
Average value of purchase conversions.
Field IDCONVERSION_PURCHASE_AVG_VALUE
MetricNUMBER
Conversion Purchase Clicks
Number of clicks leading to purchase conversions.
Field IDCONVERSION_PURCHASE_CLICKS
MetricNUMBER
Conversion Purchase ECPA
Effective cost per action for purchase conversions.
Field IDCONVERSION_PURCHASE_ECPA
MetricNUMBER
Conversion Purchase Total Items
Total number of items in purchase conversions.
Field IDCONVERSION_PURCHASE_TOTAL_ITEMS
MetricNUMBER
Conversion Purchase Total Value
Total value of purchase conversions.
Field IDCONVERSION_PURCHASE_TOTAL_VALUE
MetricNUMBER
Conversion Purchase Views
Number of views leading to purchase conversions.
Field IDCONVERSION_PURCHASE_VIEWS
MetricNUMBER
Conversion ROAS
Return on ad spend for conversions.
Field IDCONVERSION_ROAS
MetricNUMBER
Conversion Search Clicks
Number of clicks from search leading to conversions.
Field IDCONVERSION_SEARCH_CLICKS
MetricNUMBER
Conversion Search ECPA
Effective cost per action for conversions from search.
Field IDCONVERSION_SEARCH_ECPA
MetricNUMBER
Conversion Search Views
Number of views from search leading to conversions.
Field IDCONVERSION_SEARCH_VIEWS
MetricNUMBER
Conversion Sign Up Clicks
Number of clicks leading to sign up conversions.
Field IDCONVERSION_SIGN_UP_CLICKS
MetricNUMBER
Conversion Sign Up ECPA
Effective cost per action for sign up conversions.
Field IDCONVERSION_SIGN_UP_ECPA
MetricNUMBER
Conversion Sign Up Views
Number of views leading to sign up conversions.
Field IDCONVERSION_SIGN_UP_VIEWS
MetricNUMBER
Conversion Signup Avg Value
Average value of signup conversions.
Field IDCONVERSION_SIGNUP_AVG_VALUE
MetricNUMBER
Conversion Signup Total Value
Total value of signup conversions.
Field IDCONVERSION_SIGNUP_TOTAL_VALUE
MetricNUMBER
Conversion View Content Clicks
Number of clicks leading to view content conversions.
Field IDCONVERSION_VIEW_CONTENT_CLICKS
MetricNUMBER
Conversion View Content ECPA
Effective cost per action for view content conversions.
Field IDCONVERSION_VIEW_CONTENT_ECPA
MetricNUMBER
Conversion View Content Views
Number of views leading to view content conversions.
Field IDCONVERSION_VIEW_CONTENT_VIEWS
MetricNUMBER
Country
The filter for retrieving all geolocations by country.
Field IDCOUNTRY
DimensionTEXT
CPC
The cost-per-click for this period.
Field IDCPC
MetricNUMBER
CPV
The cost-per-view for this period.
Field IDCPV
MetricNUMBER
CTR
The click-through rate for this period.
Field IDCTR
MetricNUMBER
Currency
The currency in which spend and revenue are measured.
Field IDCURRENCY
MetricTEXT
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
DMA
Designated Market Area where the ad was displayed.
Field IDDMA
DimensionTEXT
ECPM
The effective cost per mille (thousand impressions) for this period.
Field IDECPM
MetricNUMBER
Engaged Click
The number of engaged clicks on the ad.
Field IDENGAGED_CLICK
MetricNUMBER
Frequency
The average number of times each person saw the ad.
Field IDFREQUENCY
MetricNUMBER
Gallery Item Caption
The caption of the gallery item in the ad.
Field IDGALLERY_ITEM_CAPTION
MetricTEXT
Gallery Item ID
The unique identifier for the gallery item in the ad.
Field IDGALLERY_ITEM_ID
MetricTEXT
Gender
The gender.
Field IDGENDER
DimensionTEXT
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
Impressions
The number of impressions served for this report period.
Field IDIMPRESSIONS
MetricNUMBER
Interest
The interests of the users being targeted
Field IDINTEREST
DimensionTEXT
Key Conversion Clicks
The number of clicks leading to key conversions.
Field IDKEY_CONVERSION_CLICKS
MetricNUMBER
Key Conversion ECPA
Effective cost per action for key conversions.
Field IDKEY_CONVERSION_ECPA
MetricNUMBER
Key Conversion Rate
The conversion rate for key conversions.
Field IDKEY_CONVERSION_RATE
MetricNUMBER
Key Conversion Total Count
Total number of key conversions.
Field IDKEY_CONVERSION_TOTAL_COUNT
MetricNUMBER
Key Conversion Views
Number of views leading to key conversions.
Field IDKEY_CONVERSION_VIEWS
MetricNUMBER
Keyword
The keyword targeted.
Field IDKEYWORD
DimensionTEXT
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
Placement
The location on the page where the ad was served.
Field IDPLACEMENT
DimensionTEXT
Priority
The priority level assigned to the ad or campaign.
Field IDPRIORITY
MetricTEXT
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
Reach
The number of unique users who saw the ad.
Field IDREACH
MetricNUMBER
Reddit Leads
The number of leads generated from Reddit placements.
Field IDREDDIT_LEADS
MetricNUMBER
Region
The region.
Field IDREGION
DimensionTEXT
Spend
The amount spent for this report period in the account's currency.
Field IDSPEND
MetricNUMBER
Video Completion Rate
The percentage of video ads that were watched to completion.
Field IDVIDEO_COMPLETION_RATE
MetricNUMBER
Video Fully Viewable Impressions
The number of fully viewable video impressions for the ad.
Field IDVIDEO_FULLY_VIEWABLE_IMPRESSIONS
MetricNUMBER
Video Plays Expanded
The number of times the video was played in an expanded view.
Field IDVIDEO_PLAYS_EXPANDED
MetricNUMBER
Video Plays With Sound
The number of times the video was played with sound enabled.
Field IDVIDEO_PLAYS_WITH_SOUND
MetricNUMBER
Video Started
The number of times the video started playing.
Field IDVIDEO_STARTED
MetricNUMBER
Video View Rate
The rate at which video ads are viewed.
Field IDVIDEO_VIEW_RATE
MetricNUMBER
Video Viewable Impressions
The number of viewable video impressions for the ad.
Field IDVIDEO_VIEWABLE_IMPRESSIONS
MetricNUMBER
Video Watched 3 Seconds
The number of times the video was watched for at least 3 seconds.
Field IDVIDEO_WATCHED_3_SECONDS
MetricNUMBER
Video Watched 5 Seconds
The number of times the video was watched for at least 5 seconds.
Field IDVIDEO_WATCHED_5_SECONDS
MetricNUMBER
Video Watched 10 Seconds
The number of times the video was watched for at least 10 seconds.
Field IDVIDEO_WATCHED_10_SECONDS
MetricNUMBER
Video Watched 25 Percent
The number of times at least 25% of the video was watched.
Field IDVIDEO_WATCHED_25_PERCENT
MetricNUMBER
Video Watched 50 Percent
The number of times at least 50% of the video was watched.
Field IDVIDEO_WATCHED_50_PERCENT
MetricNUMBER
Video Watched 75 Percent
The number of times at least 75% of the video was watched.
Field IDVIDEO_WATCHED_75_PERCENT
MetricNUMBER
Video Watched 95 Percent
The number of times at least 95% of the video was watched.
Field IDVIDEO_WATCHED_95_PERCENT
MetricNUMBER
Video Watched 100 Percent
The number of times the entire video was watched.
Field IDVIDEO_WATCHED_100_PERCENT
MetricNUMBER
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK

Explore destinations for your data

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Introduction
Fields list
Destinations