Account Currency The currency used for billing in the account. |
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Account Pixel Partner Preferences A list of pixel partners that the account has preferences for. |
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Account Attribution Type The type of attribution used for conversions in the account. |
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Account Click Attribution Window The attribution window for click-through conversions in the account. |
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Account Created At The date and time when the account was created. |
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Account Modified At The date and time when the account was last time modified. |
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Account View Attribution Window The attribution window for view-through conversions in the account. |
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Account Id The unique identifier for the account. |
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Account Status The current status of the account. |
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Account Time Zone Id The time zone used for the account. |
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Year Year such as 2017. |
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Year Quarter Year and quarter. |
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Year month Year and month. |
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Year week Year and week. |
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Date Year, month, and day. |
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Year month day hour Year, month, day, and hour. |
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Quarter of the year Quarter of the year |
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Month of the year Month of the year |
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Week of the year Week of the year |
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Month and day Month and day |
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Day of the week Week of the year |
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Day of the month Day of the year |
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Hour of the day Hour of the day |
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Conversion Purchase Total Value Total value of the purchase |
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Video Watched 25 Percent The number of times the ad was served and at least 25% of the video has played |
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Conversion Add To Wishlist Avg Value Average value of the wish list |
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CPC The cost-per-click for this period |
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Video Watched 50 Percent The number of times the ad was served and at least 50% of the video has played |
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Video Viewable Impressions The number of video viewable impressions for the ad |
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Conversion Lead Total Value Total value of leads |
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Impressions The number of impressions served for this report period |
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Video Fully Viewable Impressions The number of video fully viewable impressions for the ad |
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Gallery Item Caption The gallery item identified by its caption |
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Clicks The number of clicks detected for this report period |
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Conversion Purchase Total Items Total size of the purchase |
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Conversion Purchase Avg Value Average value of purchase |
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App Install Metrics Completed Tutorial The number of completed tutorial postback events |
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App Install Metrics View Content The number of view content postback events |
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App Install Metrics Sign Up The number of sign up postback events |
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App Install Metrics Purchase The number of purchase postback events |
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App Install Metrics Spend Credits The number of spend credits postback events |
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App Install Metrics Search The number of search postback events |
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App Install Metrics Add To Cart The number of add to cart postback events |
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App Install Metrics Install The number of install postback events |
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App Install Metrics Spend The amount spent (in microcurrency) for this report period in Ad Account's currency |
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App Install Metrics App Launch The number of app launch postback events |
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App Install Metrics Level Achieved The number of level achieved postback events |
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App Install Metrics Add Payment Info The number of add payment info postback events |
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Conversion ROAS Return on ad spend for purchases for this period |
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Viewable Impressions The number of viewable impressions for this period |
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Conversion Add To Wishlist Total Value Total value of the wish list |
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Video Watched 95 Percent The number of times the ad was served and at least 95% of the video has played |
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CTR The click-through-rate for this period |
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Key Conversion ECPA The cost per key conversion |
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Conversion Add To Cart Avg Value Average value of the shopping cart |
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Conversion Lead Avg Value Avg value of lead |
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Conversion Signup Total Value Total value of signups |
| ||||||
Video Watched 75 Percent The number of times the ad was served and at least 75% of the video has played |
| ||||||
Video Watched 5 Seconds The number of times the ad was served and at least 5 seconds of the video has played |
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Conversion Add To Cart Total Items Total size of the shopping cart |
| ||||||
Video Watched 10 Seconds The number of times the ad was served and at least 10 seconds of the video has played |
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Video Plays Expanded The number of times the video was played while expanded |
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Spend The amount spent (in microcurrency) for this report period in Ad Account's currency |
| ||||||
Video Started The number of times the ad was served and the video began playing |
| ||||||
Conversion Signup Avg Value Avg value of signup |
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Key Conversion Views The view through conversions count |
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Key Conversion Clicks The click through conversions count |
| ||||||
Key Conversion Rate The key conversion results rate |
| ||||||
Key Conversion Total Count The total key conversions |
| ||||||
Conversion Add To Cart Total Value Total value of the shopping cart |
| ||||||
Video Watched 100 Percent The numbrer of times the ad was served and a user watched the entire video |
| ||||||
Video Plays With Sound The number of times the video was played with sound |
| ||||||
Video Watched 3 Seconds The number of times the ad was served and at least 3 seconds of the video has played |
| ||||||
ECPM The effective CPM for this period |
| ||||||
Page Visit View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Page Visit View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Page Visit View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Page Visit Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Page Visit Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Page Visit Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
View Content View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
View Content View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
View Content View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
View Content Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
View Content Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
View Content Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Search View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Search View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Search View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Search Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Search Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Search Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Add To Cart View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Add To Cart View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Add To Cart View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Add To Cart Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Add To Cart Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Add To Cart Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Add To Wishlist View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Add To Wishlist View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Add To Wishlist View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Add To Wishlist Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Add To Wishlist Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Add To Wishlist Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Purchase View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Purchase View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Purchase View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Purchase Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Purchase Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Purchase Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Lead View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Lead View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Lead View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Lead Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Lead Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Lead Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Sign Up View Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Sign Up View Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Sign Up View Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Sign Up Click Through Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Sign Up Click Through Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Sign Up Click Through Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Legacy Click Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Legacy Click Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Legacy Click Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Legacy View Conversions Attribution Window Day The number of times this conversion event occurred in the last day. |
| ||||||
Legacy View Conversions Attribution Window Week The number of times this conversion event occurred in the last seven days. |
| ||||||
Legacy View Conversions Attribution Window Month The number of times this conversion event occurred in the last twenty-eight days. |
| ||||||
Country The filter for retrieving all geolocations by country. |
| ||||||
Community The community/subreddit being targeted |
| ||||||
Interest The interests of the users being targeted |
| ||||||
Placement The location on the page where the ad was served. |
| ||||||
Campaign Configured Status The current configured status of the campaign. |
| ||||||
Campaign Created At The date and time when the campaign was created. |
| ||||||
Campaign Modified At The date and time when the campaign was last modified. |
| ||||||
Campaign Effective Status The current effective status of the campaign. |
| ||||||
Campaign Funding Instrument Id The unique identifier of the funding instrument used for the campaign. |
| ||||||
Campaign Id The unique identifier for the campaign. |
| ||||||
Campaign Is Processing Indicates whether the campaign is currently being processed. |
| ||||||
Campaign Name The name of the campaign. |
| ||||||
Campaign Objective The objective of the campaign. |
| ||||||
Campaign Ad Categories The objective of the campaign. |
| ||||||
Ad Group App Id The app ID for the ad group. |
| ||||||
Ad Group Bid Strategy The bid strategy used for the ad group. |
| ||||||
Ad Group Bid Type The bid type used for the ad group. |
| ||||||
Ad Group Bid Value The bid value used for the ad group. |
| ||||||
Configured Status The status of the ad group configured by the account owner |
| ||||||
Ad Group Created At The date and time when the ad group was created. |
| ||||||
Ad Group Modified At The date and time when the ad group was last modified. |
| ||||||
Ad Group Effective Status The effective status of the ad group. |
| ||||||
Ad Group End Time The date and time when the ad group ends. |
| ||||||
Ad Group Goal Type The goal type for the ad group. |
| ||||||
Ad Group Goal Value The goal value for the ad group. |
| ||||||
Ad Group Id The unique identifier of the ad group. |
| ||||||
Ad Group Is Processing Whether or not the ad group is processing. |
| ||||||
Ad Group Name The name of the ad group. |
| ||||||
Ad Group Optimization Goal The optimization goal the flight chooses to optimize against |
| ||||||
Ad Group Optimization Strategy Type The type of optimization strategy used for the ad group. |
| ||||||
Ad Group Shopping Ad Targeting Type The unique identifier of the ad group used for shopping ad targeting. |
| ||||||
Ad Group Shopping Ad Targeting Ad Group Id The unique identifier of the ad group used for shopping ad targeting. |
| ||||||
Ad Group Shopping Ad Targeting Conversion Event Types 0 The first conversion event type for shopping ad targeting. |
| ||||||
Ad Group Shopping Ad Targeting Excluded Conversion Event Types 0 The first excluded conversion event type for shopping ad targeting. |
| ||||||
Ad Group Shopping Ad Targeting Lookback Window Days The number of days used for the shopping ad targeting lookback window. |
| ||||||
Ad Group Shopping Ad Type The type of shopping ad used for the ad group. |
| ||||||
Ad Group Skadnetwork Metadata Available After The timestamp in milliseconds when a SKAdNetwork source id will be available again after entering a cooldown state |
| ||||||
Ad Group Skadnetwork Metadata Source Id The SKAdNetwork source id |
| ||||||
Ad Group Skadnetwork Metadata Status The status of the SKAdNetwork source id |
| ||||||
Ad Group Start Time When the ad group will begin to deliver. |
| ||||||
Ad Click Trackers The click tracker URLs to be called when the ad is clicked |
| ||||||
Ad Click Url The ad's click URL |
| ||||||
Ad Configured Status The status that the user has configured this entity to have. Can differ from the effective status depending on the context such as pending billing information. |
| ||||||
Ad Created At Ad creation time |
| ||||||
Ad Modified At Ad update time |
| ||||||
Ad Effective Status The effective status for the ad |
| ||||||
Ad Id The id of the ad |
| ||||||
Ad Is Processing Whether or not effective status is processing |
| ||||||
Ad Name The name of the ad |
| ||||||
Ad Post Id The ID of the post. |
| ||||||
Ad Post Url The url of the post. |
| ||||||
Ad Preview Expiry The expiration date of test mode |
| ||||||
Ad Preview Url The test mode preview url |
| ||||||
Ad Profile Id The ID of the account we create a post for. Currently used only for Shopping Ads. |
| ||||||
Ad Rejection Reason The reason why the ad was rejected |
| ||||||
Ad Search Term The 'Search Term' that is displayed on a promoted trend |
| ||||||
Ad Shopping Ad Creative Allow Comments Whether to enable comments on this ad's post. |
| ||||||
Ad Shopping Ad Creative Call To Action Text The call to action to render on the ad post |
| ||||||
Ad Shopping Ad Creative Destination Url Determines the url to use when clicking. If not provided, this will be taken from the product. |
| ||||||
Ad Shopping Ad Creative First Line Cta Enum representing type of the product's field |
| ||||||
Ad Shopping Ad Creative Headline Headline to be shown above the ad. |
| ||||||
Ad Shopping Ad Creative Is Strikethrough Price Enabled We can cross out one of the prices in the ad, demonstrating a discount |
| ||||||
Ad Shopping Ad Creative Second Line Cta Enum representing type of the product's field |
| ||||||
Ad SKAdNetwork Available After The timestamp in milliseconds when a SKAdNetwork source id will be available again after entering a cooldown state |
| ||||||
Ad SKAdNetwork Source Id The SKAdNetwork source id |
| ||||||
Ad SKAdNetwork Status The status of the SKAdNetwork source id |
| ||||||
Ad Third Party Trackers Third-party tracker URLs to be called on app install for an ad |
| ||||||
Extracted Date The date where the extraction take times. |
| ||||||
Platform Name Return the platform name |
|