Introduction

Datasources and destinations

Fields listing for Facebook Pages

Id
The ID representing a Facebook Page.
Field IDpage/id
TypeTEXT
Data Typedimension
About
Information about the Page. Can be read with Page Public Content Access or Page Public Metadata Access. This value maps to the Description setting in the Edit Page Info user interface. Limit of 100 characters.
Field IDpage/about
TypeTEXT
Data Typedimension
Affiliation
Affiliation of this person. Applicable to Pages representing people. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/affiliation
TypeTEXT
Data Typedimension
App Id
App ID for app-owned Pages and app Pages.
Field IDpage/app_id
TypeTEXT
Data Typedimension
Artists we like
Artists the band likes. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/artists_we_like
TypeTEXT
Data Typedimension
Dress code
Dress code of the business. Applicable to Restaurants or Nightlife. Can be one of Casual, Dressy or Unspecified. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/attire
TypeTEXT
Data Typedimension
Awards
The awards information of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/awards
TypeTEXT
Data Typedimension
Band interests
Band interests. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/band_interests
TypeTEXT
Data Typedimension
Members of the band
Members of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/band_members
TypeTEXT
Data Typedimension
Biography of the band
Biography of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access. Limit of 100 characters.
Field IDpage/bio
TypeTEXT
Data Typedimension
Birthday
Birthday of this person. Applicable to Pages representing people. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/birthday
TypeTEXT
Data Typedimension
Booking agent of the band
Booking agent of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/booking_agent
TypeTEXT
Data Typedimension
Year vehicle was built.
Year vehicle was built. Applicable to Vehicles. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/built
TypeTEXT
Data Typedimension
Can checkin
Whether the Page has checkin functionality enabled. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/can_checkin
TypeBOOLEAN
Data Typedimension
Can post
Indicates whether the current app user can post on this Page. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/can_post
TypeBOOLEAN
Data Typedimension
Category
The Page's category. e.g. Product/Service, Computers/Technology. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/category
TypeTEXT
Data Typedimension
Checkins
Number of checkins at a place represented by a Page
Field IDpage/checkins
TypeNUMBER
Data Typedimension
Company Overview
The company overview. Applicable to Companies. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/company_overview
TypeTEXT
Data Typedimension
Country Page Likes
If this is a Page in a Global Pages hierarchy, the number of people who are being directed to this Page. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/country_page_likes
TypeNUMBER
Data Typedimension
Culinary Team
Culinary team of the business. Applicable to Restaurants or Nightlife. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/culinary_team
TypeTEXT
Data Typedimension
Current Location
Current location of the Page. Can be read with Page Public Content Access or Page Public Metadata Access. To manage a child Page's location use the /{page-id}/locations endpoint.
Field IDpage/current_location
TypeTEXT
Data Typedimension
Description
The description of the Page. Can be read with Page Public Content Access or Page Public Metadata Access. Note that this value is mapped to the Additional Information setting in the Edit Page Info user interface.
Field IDpage/description
TypeTEXT
Data Typedimension
Description HTML
The description of the Page in raw HTML. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/description_html
TypeTEXT
Data Typedimension
Director of the film
The director of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/directed_by
TypeTEXT
Data Typedimension
Subtext
Subtext about the Page being viewed. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/display_subtext
TypeTEXT
Data Typedimension
Page estimated message response time
Page estimated message response time displayed to user. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/displayed_message_response_time
TypeTEXT
Data Typedimension
Fan count
The number of users who like the Page. For Global Pages this is the count for all Pages across the brand. Can be read with Page Public Content Access or Page Public Metadata Access. For New Page Experience Pages, this field will return followers_count.
Field IDpage/fan_count
TypeNUMBER
Data Typedimension
Features of the vehicle
Features of the vehicle. Applicable to Vehicles. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/features
TypeTEXT
Data Typedimension
Followers count
Number of page followers.
Field IDpage/followers_count
TypeNUMBER
Data Typedimension
Founded
When the company was founded. Applicable to Pages in the Company category. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/founded
TypeTEXT
Data Typedimension
General information
General information provided by the Page. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/general_info
TypeTEXT
Data Typedimension
Genre
The genre of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/genre
TypeTEXT
Data Typedimension
The name of the Page with country codes
The name of the Page with country codes appended for Global Pages. Only visible to the Page admin. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/global_brand_page_name
TypeTEXT
Data Typedimension
This brand's global Root ID.
This brand's global Root ID.
Field IDpage/global_brand_root_id
TypeTEXT
Data Typedimension
Has Added App
Indicates whether this Page has added the app making the query in a Page tab. Can be read with Page Public Content Access.
Field IDpage/has_added_app
TypeBOOLEAN
Data Typedimension
Has transitioned
Indicates whether a page has transitioned to new page experience or not
Field IDpage/has_transitioned_to_new_page_experience
TypeBOOLEAN
Data Typedimension
Has Whatsapp Business Number
Indicates whether WhatsApp number connected to this page is a WhatsApp business number. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/has_whatsapp_business_number
TypeBOOLEAN
Data Typedimension
Has Whatsapp Number
Indicates whether WhatsApp number connected to this page is a WhatsApp number. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/has_whatsapp_number
TypeBOOLEAN
Data Typedimension
Hometown
Hometown of the band. Applicable to Bands.
Field IDpage/hometown
TypeTEXT
Data Typedimension
Legal information
Legal information about the Page publishers. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/impressum
TypeTEXT
Data Typedimension
Influences on the band
Influences on the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/influences
TypeTEXT
Data Typedimension
Always Open
Indicates whether this location is always open. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/is_always_open
TypeBOOLEAN
Data Typedimension
Is chain
Indicates whether location is part of a chain. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/is_chain
TypeBOOLEAN
Data Typedimension
Is community pge
Indicates whether the Page is a community Page. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/is_community_page
TypeBOOLEAN
Data Typedimension
Eligible for the branded content tool
Indicates whether the page is eligible for the branded content tool.
Field IDpage/is_eligible_for_branded_content
TypeBOOLEAN
Data Typedimension
Messenger Platform Bot is enabled
Indicates whether the page is a Messenger Platform Bot with Get Started button enabled
Field IDpage/is_messenger_bot_get_started_enabled
TypeBOOLEAN
Data Typedimension
Is Messenger Platform Bot
Indicates whether the page is a Messenger Platform Bot. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/is_messenger_platform_bot
TypeBOOLEAN
Data Typedimension
Is Owned
Indicates whether Page is owned. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/is_owned
TypeBOOLEAN
Data Typedimension
Is permanently closed
Whether the business corresponding to this Page is permanently closed. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/is_permanently_closed
TypeBOOLEAN
Data Typedimension
Is Published
Indicates whether the Page is published and visible to non-admins.
Field IDpage/is_published
TypeBOOLEAN
Data Typedimension
Is Unclaimed
Indicates whether the Page is unclaimed.
Field IDpage/is_unclaimed
TypeBOOLEAN
Data Typedimension
Is webhook subscribed
Indicates whether the application is subscribed for real time updates from this page.
Field IDpage/is_webhooks_subscribed
TypeBOOLEAN
Data Typedimension
Leadgen Tos Acceptance time
Indicates the time when the TOS for running LeadGen Ads on the page was accepted.
Field IDpage/leadgen_tos_acceptance_time
TypeTEXT
Data Typedimension
Leadgen Tos Accepted
Indicates whether a user has accepted the TOS for running LeadGen Ads on the Page
Field IDpage/leadgen_tos_accepted
TypeBOOLEAN
Data Typedimension
Link
The Page's Facebook URL.
Field IDpage/link
TypeTEXT
Data Typedimension
Members
Members of this org. Applicable to Pages representing Team Orgs. Can be read with Page Public Content Access.
Field IDpage/members
TypeTEXT
Data Typedimension
Merchant review status
Review status of the Page against FB commerce policies, this status decides whether the Page can use component flow.
Field IDpage/merchant_review_status
TypeTEXT
Data Typedimension
Messenger Ads Quick Replies Type
Indicates what type this page is and we will generate different sets of quick replies based on it. Values include UNKNOWN, PAGE_SHOP, or RETAIL.
Field IDpage/messenger_ads_quick_replies_type
TypeTEXT
Data Typedimension
The company mission. Applicable to Companies.
The ID representing a Facebook Page.
Field IDpage/mission
TypeTEXT
Data Typedimension
MPG of the vehicle
MPG of the vehicle. Applicable to Vehicles. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/mpg
TypeTEXT
Data Typedimension
Name
The name of the Page.
Field IDpage/name
TypeTEXT
Data Typedimension
Name of the Page with its location and/or global brand descriptor.
The name of the Page with its location and/or global brand descriptor. Only visible to a page admin. Non-page admins will get the same value as name.
Field IDpage/name_with_location_descriptor
TypeTEXT
Data Typedimension
Network
The TV network for the TV show. Applicable to TV Shows. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/network
TypeTEXT
Data Typedimension
New Like Count
The number of people who have liked the Page, since the last login. Only visible to a Page admin. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/new_like_count
TypeNUMBER
Data Typedimension
Offer Eligible
TOffer eligibility status. Only visible to a page admin.
Field IDpage/offer_eligible
TypeBOOLEAN
Data Typedimension
Overall Star Rating
Overall page rating based on rating survey from users on a scale of 1-5. This value is normalized and is not guaranteed to be a strict average of user ratings. If there are 0 or a small number of ratings, this field will not be returned.
Field IDpage/overall_star_rating
TypeNUMBER
Data Typedimension
Personnal Info
Personal information. Applicable to Pages representing People. Can be read with Page Public Content Access.
Field IDpage/personal_info
TypeTEXT
Data Typedimension
Personal Interests
Personal interests. Applicable to Pages representing People. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/personal_interests
TypeTEXT
Data Typedimension
Pharmacy safety information
Pharmacy safety information. Applicable to Pharmaceutical companies. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/pharma_safety_info
TypeTEXT
Data Typedimension
Phone
Phone number provided by a Page. Can be read with Page Public Content Access.
Field IDpage/phone
TypeTEXT
Data Typedimension
Place
For places, the category of the place. Value can be CITY, COUNTRY, EVENT, GEO_ENTITY, PLACE, RESIDENCE, STATE_PROVINCE, or TEXT.
Field IDpage/place_type
TypeTEXT
Data Typedimension
Plot outline
The plot outline of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/plot_outline
TypeTEXT
Data Typedimension
Press contact
Press contact information of the band. Applicable to Bands.
Field IDpage/press_contact
TypeTEXT
Data Typedimension
Price range
Price range of the business, such as a restaurant or salon. Values can be one of $, $$, $$$, $$$$, Not Applicable, or null if no value is set. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/price_range
TypeTEXT
Data Typedimension
Privacy url
Privacy url in page info section.
Field IDpage/privacy_info_url
TypeTEXT
Data Typedimension
Productor of the film.
The productor of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/produced_by
TypeTEXT
Data Typedimension
Products
The products of this company. Applicable to Companies.
Field IDpage/products
TypeTEXT
Data Typedimension
Boosted posts eligibility
Boosted posts eligibility status. Only visible to a page admin.
Field IDpage/promotion_eligible
TypeBOOLEAN
Data Typedimension
Promotion ineligible reason
Reason for which boosted posts are not eligible. Only visible to a page admin.
Field IDpage/promotion_ineligible_reason
TypeTEXT
Data Typedimension
Public transit
Public transit to the business. Applicable to Restaurants or Nightlife. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/public_transit
TypeTEXT
Data Typedimension
Ratings
Number of ratings for the Page (limited to ratings that are publicly accessible). Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/rating_count
TypeNUMBER
Data Typedimension
Record label
Record label of the band. Applicable to Bands. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/record_label
TypeTEXT
Data Typedimension
Realease date
The film's release date. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/release_date
TypeTEXT
Data Typedimension
Schedule
The air schedule of the TV show. Applicable to TV Shows. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/schedule
TypeTEXT
Data Typedimension
Screenwriter of the film
The screenwriter of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/screenplay_by
TypeTEXT
Data Typedimension
Season Information
The season information of the TV Show. Applicable to TV Shows. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/season
TypeTEXT
Data Typedimension
Page address
The Page address, if any, in a simple single line format. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/single_line_address
TypeTEXT
Data Typedimension
Cast fo the film
The cast of the film. Applicable to Films. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/starring
TypeTEXT
Data Typedimension
Store Code
Unique store code for this location Page. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/store_code
TypeTEXT
Data Typedimension
Store location descriptor
Location Page's store location descriptor.
Field IDpage/store_location_descriptor
TypeTEXT
Data Typedimension
Store number
Unique store number for this location Page.
Field IDpage/store_number
TypeNUMBER
Data Typedimension
Studio
The studio for the film production. Applicable to Films.
Field IDpage/studio
TypeTEXT
Data Typedimension
Donate Button
Whether the user can add a Donate Button to their Live Videos.
Field IDpage/supports_donate_button_in_live_video
TypeBOOLEAN
Data Typedimension
Number of people talking
The number of people talking about this Page.
Field IDpage/talking_about_count
TypeNUMBER
Data Typedimension
Temporary status
Indicates how the business corresponding to this Page is operating differently than usual. Possible values:differently_opentemporarily_closedoperating_as_usualno_dataIf set to differently_open use with differently_open_offerings to set status.
Field IDpage/temporary_status
TypeTEXT
Data Typedimension
Unread message count
Unread message count for the Page. Only visible to a page admin
Field IDpage/unread_message_count
TypeNUMBER
Data Typedimension
Unread notif count
Number of unread notifications. Only visible to a page admin.
Field IDpage/unread_notif_count
TypeNUMBER
Data Typedimension
Unseen message count
Unseen message count for the Page. Only visible to a page admin.
Field IDpage/unseen_message_count
TypeNUMBER
Data Typedimension
Username
The alias of the Page. For example, for www.facebook.com/platform the username is 'platform'.
Field IDpage/username
TypeTEXT
Data Typedimension
Verification Status
Showing whether this Page is verified. Value can be blue_verified or gray_verified, which represents that Facebook has confirmed that a Page is the authentic presence of the public figure, celebrity, or global brand it represents, or not_verified. This field can be read with the Page Public Metadata Access feature.
Field IDpage/verification_status
TypeTEXT
Data Typedimension
Website
The URL of the Page's website. Can be read with Page Public Content Access or Page Public Metadata Access.
Field IDpage/website
TypeTEXT
Data Typedimension
Number of visits to this Page's location
The number of visits to this Page's location. If the Page setting Show map, check-ins and star ratings on the Page (under Page Settings > Page Info > Address) is disabled, then this value will also be disabled.
Field IDpage/were_here_count
TypeNUMBER
Data Typedimension
Page's WhatsApp number
The Page's WhatsApp number.
Field IDpage/whatsapp_number
TypeTEXT
Data Typedimension
Writer of the TV show
The writer of the TV show. Applicable to TV Shows.
Field IDpage/written_by
TypeTEXT
Data Typedimension
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
TypeYEAR
Data Typedimension
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
TypeYEAR_QUARTER
Data Typedimension
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
TypeYEAR_MONTH
Data Typedimension
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
TypeYEAR_WEEK
Data Typedimension
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
TypeYEAR_MONTH_DAY
Data Typedimension
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
TypeYEAR_MONTH_DAY_HOUR
Data Typedimension
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
TypeQUARTER
Data Typedimension
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
TypeMONTH
Data Typedimension
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
TypeWEEK
Data Typedimension
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
TypeMONTH_DAY
Data Typedimension
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
TypeDAY_OF_WEEK
Data Typedimension
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
TypeDAY
Data Typedimension
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
TypeHOUR
Data Typedimension
Tabs All Activity Unique
The number of users logged in to Facebook who saw "all activity" tab on your Page.
Field IDpage_tab_views_login_top_unique_allactivity
TypeNUMBER
Data Typemetric
Tabs All Activity
The number of times users logged in to Facebook saw "all activity" tab on your Page.
Field IDpage_tab_views_login_top_allactivity
TypeNUMBER
Data Typemetric
Tabs All Activity Logout
The number of times users not logged in to Facebook saw "all activity" on your Page.
Field IDpage_tab_views_logout_top_allactivity
TypeNUMBER
Data Typemetric
Tabs App Unique
The number of users logged in to Facebook who saw "app" tab on your Page.
Field IDpage_tab_views_login_top_unique_app
TypeNUMBER
Data Typemetric
Tabs App
The number of times users logged in to Facebook saw "app" tab on your Page.
Field IDpage_tab_views_login_top_app
TypeNUMBER
Data Typemetric
Tabs App Logout
The number of times users not logged in to Facebook saw "app" on your Page.
Field IDpage_tab_views_logout_top_app
TypeNUMBER
Data Typemetric
Tabs Info Unique
The number of users logged in to Facebook who saw "info" tab on your Page.
Field IDpage_tab_views_login_top_unique_info
TypeNUMBER
Data Typemetric
Tabs Info
The number of times users logged in to Facebook saw "info" tab on your Page.
Field IDpage_tab_views_login_top_info
TypeNUMBER
Data Typemetric
Tabs Info Logout
The number of times users not logged in to Facebook saw "info" on your Page.
Field IDpage_tab_views_logout_top_info
TypeNUMBER
Data Typemetric
Tabs Insights Unique
The number of users logged in to Facebook who saw "insights" tab on your Page.
Field IDpage_tab_views_login_top_unique_insights
TypeNUMBER
Data Typemetric
Tabs Insights
The number of times users logged in to Facebook saw "insights" tab on your Page.
Field IDpage_tab_views_login_top_insights
TypeNUMBER
Data Typemetric
Tabs Insights Logout
The number of times users not logged in to Facebook saw "insights" on your Page.
Field IDpage_tab_views_logout_top_insights
TypeNUMBER
Data Typemetric
Tabs Locations Unique
The number of users logged in to Facebook who saw "locations" tab on your Page.
Field IDpage_tab_views_login_top_unique_locations
TypeNUMBER
Data Typemetric
Tabs Locations
The number of times users logged in to Facebook saw "locations" tab on your Page.
Field IDpage_tab_views_login_top_locations
TypeNUMBER
Data Typemetric
Tabs Locations Logout
The number of times users not logged in to Facebook saw "locations" on your Page.
Field IDpage_tab_views_logout_top_locations
TypeNUMBER
Data Typemetric
Tabs Photos Unique
The number of users logged in to Facebook who saw "photos" tab on your Page.
Field IDpage_tab_views_login_top_unique_photos
TypeNUMBER
Data Typemetric
Tabs Photos
The number of times users logged in to Facebook saw "photos" tab on your Page.
Field IDpage_tab_views_login_top_photos
TypeNUMBER
Data Typemetric
Tabs Photos Logout
The number of times users not logged in to Facebook saw "photos" on your Page.
Field IDpage_tab_views_logout_top_photos
TypeNUMBER
Data Typemetric
Tabs Photos Albums Unique
The number of users logged in to Facebook who saw "photos_albums" tab on your Page.
Field IDpage_tab_views_login_top_unique_photos_albums
TypeNUMBER
Data Typemetric
Tabs Photos Albums
The number of times users logged in to Facebook saw "photos_albums" tab on your Page.
Field IDpage_tab_views_login_top_photos_albums
TypeNUMBER
Data Typemetric
Tabs Photos Albums Logout
The number of times users not logged in to Facebook saw "photos_albums" on your Page.
Field IDpage_tab_views_logout_top_photos_albums
TypeNUMBER
Data Typemetric
Tabs Photo Stream Unique
The number of users logged in to Facebook who saw "photos_stream" tab on your Page.
Field IDpage_tab_views_login_top_unique_photos_stream
TypeNUMBER
Data Typemetric
Tabs Photo Stream
The number of times users logged in to Facebook saw "photos_stream" tab on your Page.
Field IDpage_tab_views_login_top_photos_stream
TypeNUMBER
Data Typemetric
Tabs Photo Stream Logout
The number of times users not logged in to Facebook saw "photos_stream" on your Page.
Field IDpage_tab_views_logout_top_photos_stream
TypeNUMBER
Data Typemetric
Tabs Profile Unique
The number of users logged in to Facebook who saw "profile" tab on your Page.
Field IDpage_tab_views_login_top_unique_profile
TypeNUMBER
Data Typemetric
Tabs Profile
The number of times users logged in to Facebook saw "profile" tab on your Page.
Field IDpage_tab_views_login_top_profile
TypeNUMBER
Data Typemetric
Tabs Profile Logout
The number of times users not logged in to Facebook saw "profile" on your Page.
Field IDpage_tab_views_logout_top_profile
TypeNUMBER
Data Typemetric
Tabs Profile Info Unique
The number of users logged in to Facebook who saw "profile_info" tab on your Page.
Field IDpage_tab_views_login_top_unique_profile_info
TypeNUMBER
Data Typemetric
Tabs Profile Info
The number of times users logged in to Facebook saw "profile_info" tab on your Page.
Field IDpage_tab_views_login_top_profile_info
TypeNUMBER
Data Typemetric
Tabs Profile Info Logout
The number of times users not logged in to Facebook saw "profile_info" on your Page.
Field IDpage_tab_views_logout_top_profile_info
TypeNUMBER
Data Typemetric
Tabs Profile Likes Unique
The number of users logged in to Facebook who saw "profile_likes" tab on your Page.
Field IDpage_tab_views_login_top_unique_profile_likes
TypeNUMBER
Data Typemetric
Tabs Profile Likes
The number of times users logged in to Facebook saw "profile_likes" tab on your Page.
Field IDpage_tab_views_login_top_profile_likes
TypeNUMBER
Data Typemetric
Tabs Profile Likes Logout
The number of times users not logged in to Facebook saw "profile_likes" on your Page.
Field IDpage_tab_views_logout_top_profile_likes
TypeNUMBER
Data Typemetric
Tabs Profile Photo Unique
The number of users logged in to Facebook who saw "profile_photos" tab on your Page.
Field IDpage_tab_views_login_top_unique_profile_photos
TypeNUMBER
Data Typemetric
Tabs Profile Photo
The number of times users logged in to Facebook saw "profile_photos" tab on your Page.
Field IDpage_tab_views_login_top_profile_photos
TypeNUMBER
Data Typemetric
Tabs Profile Photo Logout
The number of times users not logged in to Facebook saw "profile_photos" on your Page.
Field IDpage_tab_views_logout_top_profile_photos
TypeNUMBER
Data Typemetric
Tabs Timeline Unique
The number of users logged in to Facebook who saw "timeline" tab on your Page.
Field IDpage_tab_views_login_top_unique_timeline
TypeNUMBER
Data Typemetric
Tabs Timeline
The number of times users logged in to Facebook saw "timeline" tab on your Page.
Field IDpage_tab_views_login_top_timeline
TypeNUMBER
Data Typemetric
Tabs Timeline Logout
The number of times users not logged in to Facebook saw "timeline" on your Page.
Field IDpage_tab_views_logout_top_timeline
TypeNUMBER
Data Typemetric
Tabs Events Unique
The number of users logged in to Facebook who saw "events" tab on your Page.
Field IDpage_tab_views_login_top_unique_events
TypeNUMBER
Data Typemetric
Tabs Events
The number of times users logged in to Facebook saw "events" tab on your Page.
Field IDpage_tab_views_login_top_events
TypeNUMBER
Data Typemetric
Tabs Events Logout
The number of times users not logged in to Facebook saw "events" on your Page.
Field IDpage_tab_views_logout_top_events
TypeNUMBER
Data Typemetric
Tabs Videos Unique
The number of users logged in to Facebook who saw "videos" tab on your Page.
Field IDpage_tab_views_login_top_unique_videos
TypeNUMBER
Data Typemetric
Tabs Videos
The number of times users logged in to Facebook saw "videos" tab on your Page.
Field IDpage_tab_views_login_top_videos
TypeNUMBER
Data Typemetric
Tabs Videos Logout
The number of times users not logged in to Facebook saw "videos" on your Page.
Field IDpage_tab_views_logout_top_videos
TypeNUMBER
Data Typemetric
Tabs Wall Unique
The number of users logged in to Facebook who saw "wall" tab on your Page.
Field IDpage_tab_views_login_top_unique_wall
TypeNUMBER
Data Typemetric
Tabs Wall
The number of times users logged in to Facebook saw "wall" tab on your Page.
Field IDpage_tab_views_login_top_wall
TypeNUMBER
Data Typemetric
Tabs Wall Logout
The number of times users not logged in to Facebook saw "wall" on your Page.
Field IDpage_tab_views_logout_top_wall
TypeNUMBER
Data Typemetric
Tabs Home Unique
The number of users logged in to Facebook who saw "home" tab on your Page.
Field IDpage_tab_views_login_top_unique_home
TypeNUMBER
Data Typemetric
Tabs Home
The number of times users logged in to Facebook saw "home" tab on your Page.
Field IDpage_tab_views_login_top_home
TypeNUMBER
Data Typemetric
Tabs Home Logout
The number of times users not logged in to Facebook saw "home" on your Page.
Field IDpage_tab_views_logout_top_home
TypeNUMBER
Data Typemetric
Tabs Profile Home Unique
The number of users logged in to Facebook who saw "profile_home" tab on your Page.
Field IDpage_tab_views_login_top_unique_profile_home
TypeNUMBER
Data Typemetric
Tabs Profile Home
The number of times users logged in to Facebook saw "profile_home" tab on your Page.
Field IDpage_tab_views_login_top_profile_home
TypeNUMBER
Data Typemetric
Tabs Profile Home Logout
The number of times users not logged in to Facebook saw "profile_home" on your Page.
Field IDpage_tab_views_logout_top_profile_home
TypeNUMBER
Data Typemetric
Page Total Action
The number of clicks on your Page's contact info and call-to-action button.
Field IDpage_total_actions
TypeNUMBER
Data Typemetric
Total click on CTA
Total number of clicks on the Page CTA button by people who are logged in to Facebook.
Field IDpage_cta_clicks_logged_in_total
TypeNUMBER
Data Typemetric
Page CTA click logged in unique
Number of people who logged in to Facebook and clicked on one of your CTA.
Field IDpage_cta_clicks_logged_in_unique
TypeNUMBER
Data Typemetric
CTA Call now button
Number of people who logged in to Facebook and clicked the Call Now button.
Field IDpage_call_phone_clicks_logged_in_unique
TypeNUMBER
Data Typemetric
CTA Get Directions button
Number of people who logged in to Facebook and clicked the Get Directions button.
Field IDpage_get_directions_clicks_logged_in_unique
TypeNUMBER
Data Typemetric
CTA Go to website
Number of people who logged in to Facebook and clicked the goto website CTA button.
Field IDpage_website_clicks_logged_in_unique
TypeNUMBER
Data Typemetric
Page engagement
The number of people who engaged with your Page. Engagement includes any click.
Field IDpage_engaged_users
TypeNUMBER
Data Typemetric
Page post engagement
The number of times people have engaged with your posts through reactions, comments, shares and more.
Field IDpage_post_engagements
TypeNUMBER
Data Typemetric
Page consumptions
The number of times people clicked on any of your content.
Field IDpage_consumptions
TypeNUMBER
Data Typemetric
Page Content Click
The number of people who clicked on any of your content.
Field IDpage_consumptions_unique
TypeNUMBER
Data Typemetric
Page place checkin
TThe number of times people checked into a place.
Field IDpage_places_checkin_total
TypeNUMBER
Data Typemetric
Page place checkin unique
The number of people who checked into a place.
Field IDpage_places_checkin_total_unique
TypeNUMBER
Data Typemetric
Page place mobile
The number of times people checked into a place using mobile phones.
Field IDpage_places_checkin_mobile
TypeNUMBER
Data Typemetric
Page place mobile unique
The number of people who checked into a place using mobile phones.
Field IDpage_places_checkin_mobile_unique
TypeNUMBER
Data Typemetric
Page negative feedback
The number of times people took a negative action (e.g., un-liked or hid a post).
Field IDpage_negative_feedback
TypeNUMBER
Data Typemetric
Page negative feedback unique
The number of people who took a negative action (e.g., un-liked or hid a post).
Field IDpage_negative_feedback_unique
TypeNUMBER
Data Typemetric
Page Fan online per day
The number of your fans who saw any posts on Facebook on a given day.
Field IDpage_fans_online_per_day
TypeNUMBER
Data Typemetric
Page Fan add total
The number of new people who have liked your Page.
Field IDpage_fan_adds_by_paid_non_paid_unique_total
TypeNUMBER
Data Typemetric
Paid Like New people
The number of new people you buy who have liked your Page.
Field IDpage_fan_adds_by_paid_non_paid_unique_paid
TypeNUMBER
Data Typemetric
Organic Like New people
The number of new organic people who have liked your Page.
Field IDpage_fan_adds_by_paid_non_paid_unique_unpaid
TypeNUMBER
Data Typemetric
Page impressions
The number of times any content from your Page or about your Page entered a person's screen. This includes posts, stories, ads, as well other content or information on your Page.
Field IDpage_impressions
TypeNUMBER
Data Typemetric
Page impressions unique
The number of people who had any content from your Page or about your Page enter their screen. This includes posts, stories, check-ins, ads, social information from people who interact with your Page and more.
Field IDpage_impressions_unique
TypeNUMBER
Data Typemetric
Page impressions paid
The number of times any post or story content from your Page or about your Page entered a person's screen through paid distribution such as an ad.
Field IDpage_impressions_paid
TypeNUMBER
Data Typemetric
Page impressions paid unique
The number of people who had any content from your Page or about your Page enter their screen through paid distribution such as an ad.
Field IDpage_impressions_paid_unique
TypeNUMBER
Data Typemetric
Page impressions organic
The number of times any post or story content from your Page or about your Page entered a person's screen through unpaid distribution.
Field IDpage_impressions_organic
TypeNUMBER
Data Typemetric
Page impressions organic unique
The number of people who had any content from your Page or about your Page enter their screen through unpaid distribution. This includes posts, stories, check-ins, social information from people who interact with your Page and more.
Field IDpage_impressions_organic_unique
TypeNUMBER
Data Typemetric
Page impressions viral
The number of times any content from your Page or about your Page entered a person's screen with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_impressions_viral
TypeNUMBER
Data Typemetric
Page impressions viral unique
The number of people who had any content from your Page or about your Page enter their screen through with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_impressions_viral_unique
TypeNUMBER
Data Typemetric
Page impressions non viral
The number of times any content from your Page entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_impressions_nonviral
TypeNUMBER
Data Typemetric
Page impressions non viral unique
The number of people who had any content from your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with your Page, post or story. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_impressions_nonviral_unique
TypeNUMBER
Data Typemetric
Page Action Post Reaction Like Total
Daily total post "like" reactions of a page.
Field IDpage_actions_post_reactions_like_total
TypeNUMBER
Data Typemetric
Page Action Post Reaction Love Total
Daily total post "love" reactions of a page.
Field IDpage_actions_post_reactions_love_total
TypeNUMBER
Data Typemetric
Page Action Post Reaction Wow Total
Daily total post "wow" reactions of a page.
Field IDpage_actions_post_reactions_wow_total
TypeNUMBER
Data Typemetric
Page Action Post Reaction Haha Total
Daily total post "haha" reactions of a page.
Field IDpage_actions_post_reactions_haha_total
TypeNUMBER
Data Typemetric
Page Action Post Reaction Sorry Total
Daily total post "sorry" reactions of a page.
Field IDpage_actions_post_reactions_sorry_total
TypeNUMBER
Data Typemetric
Page Action Post Reaction Anger Total
Daily total post "anger" reactions of a page.
Field IDpage_actions_post_reactions_anger_total
TypeNUMBER
Data Typemetric
Page fans
The total number of people who have liked your Page.
Field IDpage_fans
TypeNUMBER
Data Typemetric
Page fans add
The number of new people who have liked your Page.
Field IDpage_fan_adds
TypeNUMBER
Data Typemetric
Page fans add unique
The number of new people who have liked your Page.
Field IDpage_fan_adds_unique
TypeNUMBER
Data Typemetric
Page fans remove
Unlikes of your Page.
Field IDpage_fan_removes
TypeNUMBER
Data Typemetric
Page fans remove unique
Unlikes of your Page.
Field IDpage_fan_removes_unique
TypeNUMBER
Data Typemetric
Daily Video Ad Break Impression Owned
The total number of times an ad was shown during ad breaks in crossposted videos.
Field IDpage_daily_video_ad_break_ad_impressions_by_owned
TypeNUMBER
Data Typemetric
Daily Video Ad Break Impression Crosspost
The total number of times an ad was shown during ad breaks in crossposted videos.
Field IDpage_daily_video_ad_break_ad_impressions_by_crosspost
TypeNUMBER
Data Typemetric
Daily Video Ad Break CPM Owned
The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.
Field IDpage_daily_video_ad_break_cpm_by_owned
TypeNUMBER
Data Typemetric
Daily Video Ad Break CPM Crosspost
The average amount paid by advertisers for 1,000 of impressions of their ads in a crossposted videos. This is a gross number and includes the amount paid to Facebook.
Field IDpage_daily_video_ad_break_cpm_by_crosspost
TypeNUMBER
Data Typemetric
Daily Video Ad Break Earning Owned
An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Field IDpage_daily_video_ad_break_earnings_by_owned
TypeNUMBER
Data Typemetric
Daily Video Ad Break Earning Crosspost
An estimate of the amount you earned from ad breaks in a crossposted videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Field IDpage_daily_video_ad_break_earnings_by_crosspost
TypeNUMBER
Data Typemetric
Page video views
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views
TypeNUMBER
Data Typemetric
Page video views paid
The number of times your Page's promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpage_video_views_paid
TypeNUMBER
Data Typemetric
Page video view organic
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_organic
TypeNUMBER
Data Typemetric
Page video views autoplayed
The number of times your Page's videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_autoplayed
TypeNUMBER
Data Typemetric
Page video views click to play
The number of times your Page's videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_click_to_play
TypeNUMBER
Data Typemetric
Page video views unique
The number of people who viewed your Page's videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_unique
TypeNUMBER
Data Typemetric
Page video views repeat
The number of times your Page's videos were replayed for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds.
Field IDpage_video_repeat_views
TypeNUMBER
Data Typemetric
Page video views 30sec
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_complete_views_30s
TypeNUMBER
Data Typemetric
Page video views 30sec paid
The number of times your Page's promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpage_video_complete_views_30s_paid
TypeNUMBER
Data Typemetric
Page video views 30sec organic
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_complete_views_30s_organic
TypeNUMBER
Data Typemetric
Page video views 30s autoplayed
The number of times your Page's automatically played videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_complete_views_30s_autoplayed
TypeNUMBER
Data Typemetric
Page video complete views 30s click to play
The number of times your Page's videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_complete_views_30s_click_to_play
TypeNUMBER
Data Typemetric
Page video views 30sec unique
The number of people who viewed your Page's videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_complete_views_30s_unique
TypeNUMBER
Data Typemetric
Page video views 30sec repeat views
The number of times your Page's videos replayed for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds.
Field IDpage_video_complete_views_30s_repeat_views
TypeNUMBER
Data Typemetric
Page video views 30 autoplayed
The number of times your videos automatically played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Field IDpost_video_complete_views_30s_autoplayed
TypeNUMBER
Data Typemetric
Page video views 30s clicked to play
The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Field IDpost_video_complete_views_30s_clicked_to_play
TypeNUMBER
Data Typemetric
Post video views 30sec organic
The number of times your videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Field IDpost_video_complete_views_30s_organic
TypeNUMBER
Data Typemetric
Post video views 30sec paid
The number of times your promoted videos played for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.
Field IDpost_video_complete_views_30s_paid
TypeNUMBER
Data Typemetric
Post video views 30sec unique
The number of people who viewed your videos for at least 30 seconds, or for nearly their total length if they're shorter than 30 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_complete_views_30s_unique
TypeNUMBER
Data Typemetric
Page video views 10sec
The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_10s
TypeNUMBER
Data Typemetric
Page video views 10sec paid
The number of times your Page's promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpage_video_views_10s_paid
TypeNUMBER
Data Typemetric
Page video views 10sec organic
The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_10s_organic
TypeNUMBER
Data Typemetric
Page video views 10sec autoplayed
The number of times your Page's videos automatically played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_10s_autoplayed
TypeNUMBER
Data Typemetric
Page video views 10sec click to play
The number of times your Page's videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_10s_click_to_play
TypeNUMBER
Data Typemetric
Page video views 10sec unique
The number of people who viewed your Page's videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpage_video_views_10s_unique
TypeNUMBER
Data Typemetric
Page video views 10sec repeat
The number of times your Page's videos replayed for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds.
Field IDpage_video_views_10s_repeat
TypeNUMBER
Data Typemetric
Page video views time
The total time, in milliseconds, people viewed your Page's video.
Field IDpage_video_view_time
TypeNUMBER
Data Typemetric
Page video total
The number of times a Page has been viewed by logged-in and logged-out people.
Field IDpage_views_total
TypeNUMBER
Data Typemetric
Page video logout
The number of times a Page has been viewed by people not logged into Facebook.
Field IDpage_views_logout
TypeNUMBER
Data Typemetric
Page video logged in total
The number of times a Page has been viewed by people logged in to Facebook.
Field IDpage_views_logged_in_total
TypeNUMBER
Data Typemetric
Page video logged in unique
The number of people logged into Facebook who have viewed the Page.
Field IDpage_views_logged_in_unique
TypeNUMBER
Data Typemetric
Post ID
The post ID.
Field IDpost/id
TypeTEXT
Data Typedimension
Backdated time
The backdated time for backdate post. For regular post, this field will be set to null.
Field IDpost/backdated_time
TypeTEXT
Data Typedimension
Can reply privately
Whether the page viewer can send a private reply to this post
Field IDpost/can_reply_privately
TypeBOOLEAN
Data Typedimension
Post Created Date
The date the post was published, expressed as UNIX timestamp
Field IDpost/created_time
TypeYEAR_MONTH_DAY
Data Typedimension
Full picture
If the photo's largest dimension exceeds 720 pixels, it is resized, with the largest dimension set to 720.
Field IDpost/full_picture
TypeTEXT
Data Typedimension
Height
An array of information about the attachment to the post.
Field IDpost/height
TypeNUMBER
Data Typedimension
Icon
A link to an icon representing the type of this post.
Field IDpost/icon
TypeTEXT
Data Typedimension
Is App Share
Whether or not the post references an app.
Field IDpost/is_app_share
TypeBOOLEAN
Data Typedimension
Is eligible for promotion
Whether the post is eligible for promotion.
Field IDpost/is_eligible_for_promotion
TypeBOOLEAN
Data Typedimension
Is expired
Whether the post has expiration time that has passed.
Field IDpost/is_expired
TypeBOOLEAN
Data Typedimension
Is hidden
Whether a post has been set to hidden.
Field IDpost/is_hidden
TypeBOOLEAN
Data Typedimension
Is inline created
Returns True if the post was created inline when creating ads.
Field IDpost/is_inline_created
TypeBOOLEAN
Data Typedimension
Is Popular
TWhether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold
Field IDpost/is_popular
TypeBOOLEAN
Data Typedimension
Is published
TIndicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)
Field IDpost/is_published
TypeBOOLEAN
Data Typedimension
Is spherical
Whether the post is a spherical video post.
Field IDpost/is_spherical
TypeBOOLEAN
Data Typedimension
Message
The message written in the post.
Field IDpost/message
TypeTEXT
Data Typedimension
Multi share end card
Whether display the end card for a multi-link share post
Field IDpost/multi_share_end_card
TypeBOOLEAN
Data Typedimension
Multi share optimized
Whether automatically select the order of the links in multi-link share post when used in an ad.
Field IDpost/multi_share_optimized
TypeBOOLEAN
Data Typedimension
Permalink url
The permanent static URL to the post on www.facebook.com. Example: https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553
Field IDpost/permalink_url
TypeTEXT
Data Typedimension
Scheduled publish time
UNIX timestamp of the scheduled publish time for the post
Field IDpost/scheduled_publish_time
TypeNUMBER
Data Typedimension
Status type
Description of the type of a status update.
Field IDpost/status_type
TypeTEXT
Data Typedimension
Story
Text of stories not intentionally generated by users, such as those generated when two users become friends. You must have the "Include recent activity stories" migration enabled in your app to retrieve this field
Field IDpost/story
TypeTEXT
Data Typedimension
Subscribed
Whether user is subscribed to the post.
Field IDpost/subscribed
TypeBOOLEAN
Data Typedimension
Timeline visibility
Timeline visibility information of the post.
Field IDpost/timeline_visibility
TypeTEXT
Data Typedimension
Updated time
Timeline visibility information of the post.
Field IDpost/updated_time
TypeTEXT
Data Typedimension
Width
An array of information about the attachment to the post.
Field IDpost/width
TypeNUMBER
Data Typedimension
Page post impression
The number of times your Page's posts entered a person's screen. Posts include statuses, photos, links, videos and more.
Field IDpage_posts_impressions
TypeNUMBER
Data Typemetric
Page post impression unique
The number of people who had any of your Page's posts enter their screen. Posts include statuses, photos, links, videos and more.
Field IDpage_posts_impressions_unique
TypeNUMBER
Data Typemetric
Page post impression paid
The number of times your Page's posts entered a person's screen through paid distribution such as an ad.
Field IDpage_posts_impressions_paid
TypeNUMBER
Data Typemetric
Page post impression paid unique
The number of people who had any of your Page's posts enter their screen through paid distribution such as an ad.
Field IDpage_posts_impressions_paid_unique
TypeNUMBER
Data Typemetric
Page post impression organic
The number of times your Page's posts entered a person's screen through unpaid distribution.
Field IDpage_posts_impressions_organic
TypeNUMBER
Data Typemetric
Page post impression organic unique
The number of people who had any of your Page's posts enter their screen through unpaid distribution.
Field IDpage_posts_impressions_organic_unique
TypeNUMBER
Data Typemetric
Page post served impression organic unique
The number of people who were served your Page's posts in their News Feed whether it entered their screen or not. Posts include statuses, photos, links, videos and more.
Field IDpage_posts_served_impressions_organic_unique
TypeNUMBER
Data Typemetric
Page post impression viral
The number of times your Page's posts entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_posts_impressions_viral
TypeNUMBER
Data Typemetric
Page post impression viral unique
The number of people who had any of your Page's posts enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_posts_impressions_viral_unique
TypeNUMBER
Data Typemetric
Page post impression nonviral
The number of times your Page's posts entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_posts_impressions_nonviral
TypeNUMBER
Data Typemetric
Page post impression nonviral unique
The number of people who had any posts by your Page enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpage_posts_impressions_nonviral_unique
TypeNUMBER
Data Typemetric
Post engaged users
The number of people who clicked anywhere in your posts.
Field IDpost_engaged_users
TypeNUMBER
Data Typemetric
Post negative feedback
The number of times people took a negative action in your post (e.g. hid it).
Field IDpost_negative_feedback
TypeNUMBER
Data Typemetric
Post unique negative feedback
The number of people who took a negative action in your post (e.g., hid it).
Field IDpost_negative_feedback_unique
TypeNUMBER
Data Typemetric
Post engaged fan
People who have liked your Page and engaged with your post.
Field IDpost_engaged_fan
TypeNUMBER
Data Typemetric
Post clicks
The number of times people clicked on anywhere in your posts without generating a story.
Field IDpost_clicks
TypeNUMBER
Data Typemetric
Post clicks unique
The number of people who clicked anywhere in your post without generating a story.
Field IDpost_clicks_unique
TypeNUMBER
Data Typemetric
Post impressions
The number of times your Page's post entered a person's screen. Posts include statuses, photos, links, videos and more.
Field IDpost_impressions
TypeNUMBER
Data Typemetric
Post impressions unique
The number of people who had your Page's post enter their screen. Posts include statuses, photos, links, videos and more.
Field IDpost_impressions_unique
TypeNUMBER
Data Typemetric
Post impressions paid
The number of times your Page's post entered a person's screen through paid distribution such as an ad.
Field IDpost_impressions_paid
TypeNUMBER
Data Typemetric
Post impressions paid unique
The number of people who had your Page's post enter their screen through paid distribution such as an ad.
Field IDpost_impressions_paid_unique
TypeNUMBER
Data Typemetric
Post impressions fan
The number of impressions for your Page post by people who have liked your Page.
Field IDpost_impressions_fan
TypeNUMBER
Data Typemetric
Post impressions fan unique
The number of people who have like your Page who saw your Page post.
Field IDpost_impressions_fan_unique
TypeNUMBER
Data Typemetric
Post impressions fan paid
The number of impressions for your Page post by people who like your Page in an Ad or Sponsored Story.
Field IDpost_impressions_fan_paid
TypeNUMBER
Data Typemetric
Post impressions fan paid unique
The number of people who have like your Page and saw your Page post in an Ad or Sponsored Story.
Field IDpost_impressions_fan_paid_unique
TypeNUMBER
Data Typemetric
Post impressions organic
The number of times your Page's posts entered a person's screen through unpaid distribution.
Field IDpost_impressions_organic
TypeNUMBER
Data Typemetric
Post impressions organic unique
The number of people who had your Page's post enter their screen through unpaid distribution.
Field IDpost_impressions_organic_unique
TypeNUMBER
Data Typemetric
Post impressions viral unique
The number of people who had your Page's post enter their screen with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpost_impressions_viral_unique
TypeNUMBER
Data Typemetric
Post impressions viral
The number of times your Page's post entered a person's screen with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpost_impressions_viral
TypeNUMBER
Data Typemetric
Post impressions nonviral
The number of times your Page's post entered a person's screen. This does not include content created about your Page with social information attached. Social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpost_impressions_nonviral
TypeNUMBER
Data Typemetric
Post impressions non viral unique
The number of people who had your Page's post enter their screen. This does not include content created about your Page with social information attached. As a form of organic distribution, social information displays when a person's friend interacted with you Page or post. This includes when someone's friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.
Field IDpost_impressions_nonviral_unique
TypeNUMBER
Data Typemetric
Post reaction like
Total "like" reactions of a post.
Field IDpost_reactions_like_total
TypeNUMBER
Data Typemetric
Post reaction love
Total "love" reactions of a post.
Field IDpost_reactions_love_total
TypeNUMBER
Data Typemetric
Post reaction wow
Total "wow" reactions of a post.
Field IDpost_reactions_wow_total
TypeNUMBER
Data Typemetric
Post reaction sorry
Total "sorry" reactions of a post.
Field IDpost_reactions_sorry_total
TypeNUMBER
Data Typemetric
Post reaction haha
Total "haha" reactions of a post.
Field IDpost_reactions_haha_total
TypeNUMBER
Data Typemetric
Post reaction anger
Total "anger" reactions of a post.
Field IDpost_reactions_anger_total
TypeNUMBER
Data Typemetric
Page Post video ad break ad impression
The total number of times an ad was shown during ad breaks in your videos.
Field IDpost_video_ad_break_ad_impressions
TypeNUMBER
Data Typemetric
Page Post video ad break earnings
An estimate of the amount you earned from ad breaks in your videos, based on the number of impressions and CPM of ads shown. Actual payments may differ if there are content ownership claims or other adjustments.
Field IDpost_video_ad_break_earnings
TypeNUMBER
Data Typemetric
Page Post video ad break ad cpm
The average amount paid by advertisers for 1,000 impressions of their ads in your videos. This number also includes the amount paid to Facebook.
Field IDpost_video_ad_break_ad_cpm
TypeNUMBER
Data Typemetric
Post video average time watched
The average time, in milliseconds, people viewed your videos. Only available for videos created after August 25th 2016. Returns 0 for reshared videos.
Field IDpost_video_avg_time_watched
TypeNUMBER
Data Typemetric
Post video complete view organic
The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Field IDpost_video_complete_views_organic
TypeNUMBER
Data Typemetric
Post video complete view organic unique
The number of people who viewed your videos from the beginning to 95%, or more, of its length, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video. Returns 0 for reshared videos.
Field IDpost_video_complete_views_organic_unique
TypeNUMBER
Data Typemetric
Post video complete views paid
The number of times your promoted videos played from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video. Returns 0 for reshared videos.
Field IDpost_video_complete_views_paid
TypeNUMBER
Data Typemetric
Post video complete view paid unique
The number of people who viewed your promoted videos from the beginning to 95%, or more, of its length. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpost_video_complete_views_paid_unique
TypeNUMBER
Data Typemetric
Post video view organic
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_organic
TypeNUMBER
Data Typemetric
Post video view organic unique
The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_organic_unique
TypeNUMBER
Data Typemetric
Post video view paid
The number of times your promoted videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpost_video_views_paid
TypeNUMBER
Data Typemetric
Post video view paid unique
The number of people who viewed your promoted videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpost_video_views_paid_unique
TypeNUMBER
Data Typemetric
Post video length
The length, in milliseconds, of a video post.
Field IDpost_video_length
TypeNUMBER
Data Typemetric
Post video view
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video. This includes live views.
Field IDpost_video_views
TypeNUMBER
Data Typemetric
Post video view unique
The number of people who viewed your videos for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_unique
TypeNUMBER
Data Typemetric
Post video view autoplayed
The number of times your videos automatically played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_autoplayed
TypeNUMBER
Data Typemetric
Post video view clicked to play
The number of times your videos played for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_clicked_to_play
TypeNUMBER
Data Typemetric
Post video view 15s
The number of times your videos played for at least 15 seconds, or for nearly their total length if they're shorter than 15 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_15s
TypeNUMBER
Data Typemetric
Post video view 60s exclude shorter
The number of times your videos played for at least 60 seconds. This metric is counted only for videos that are 60 seconds or longer. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_60s_excludes_shorter
TypeNUMBER
Data Typemetric
Post video view 10sec
The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_10s
TypeNUMBER
Data Typemetric
Post video view 10s unique
The number of people who viewed your videos for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpost_video_views_10s_unique
TypeNUMBER
Data Typemetric
Post video view 10s autoplayed
The number of times your videos played automatically for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_10s_autoplayed
TypeNUMBER
Data Typemetric
Post video view 10s clicked to play
The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, after people clicked play. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_10s_clicked_to_play
TypeNUMBER
Data Typemetric
Post video view 10s organic
The number of times your videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds, by organic reach. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_10s_organic
TypeNUMBER
Data Typemetric
Post video view 10s paid
The number of times your promoted videos played for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDpost_video_views_10s_paid
TypeNUMBER
Data Typemetric
Post video view 10s sound on
The number of times your videos played with sound on for at least 10 seconds, or for nearly their total length if they're shorter than 10 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_10s_sound_on
TypeNUMBER
Data Typemetric
Post video view sound on
The number of times your videos played with sound on for at least 3 seconds, or for nearly their total length if they're shorter than 3 seconds. During a single instance of a video playing, we'll exclude any time spent replaying the video.
Field IDpost_video_views_sound_on
TypeNUMBER
Data Typemetric
Post video view time
The total time, in milliseconds, your videos played, including videos played for less than 3 seconds and replays. Returns 0 for reshared videos.
Field IDpost_video_view_time
TypeNUMBER
Data Typemetric
Post video view time organic
The total time, in milliseconds, your videos played by organic reach. Returns 0 for reshared videos.
Field IDpost_video_view_time_organic
TypeNUMBER
Data Typemetric
Post comment text
The message written in the comment.
Field IDcomment/message
TypeTEXT
Data Typedimension
Comment ID
The comment ID.
Field IDcomment/id
TypeTEXT
Data Typedimension
Post comment date
The time the comment was published.
Field IDcomment/created_time
TypeTEXT
Data Typedimension
Post comment author
The author of the comment was published.
Field IDcomment/from
TypeTEXT
Data Typedimension
Date
Date of the auction.
Field IDdate
TypeYEAR_MONTH_DAY
Data Typemetric
Page Shares
The number of page share.
Field IDpage_share
TypeNUMBER
Data Typemetric
Page Comment
The number of page comment.
Field IDpage_comment
TypeNUMBER
Data Typemetric
Page Likes
The number of page likes.
Field IDpage_likes
TypeNUMBER
Data Typemetric
Age
The age.
Field IDage
TypeTEXT
Data Typemetric
Country
The Country.
Field IDcountry
TypeTEXT
Data Typemetric
City
The City.
Field IDcity
TypeTEXT
Data Typemetric
Language
The language.
Field IDlanguage
TypeTEXT
Data Typemetric
Gender
The Gender.
Field IDgender
TypeTEXT
Data Typemetric
Post Shares
The number of post share.
Field IDpost_share
TypeNUMBER
Data Typemetric
Post Comment
The number of post comment.
Field IDpost_comment
TypeNUMBER
Data Typemetric
Post Likes
The number of post likes.
Field IDpost_like
TypeNUMBER
Data Typemetric
The post type
The post type.
Field IDpost/type
TypeTEXT
Data Typedimension
Extracted Date
The date where the extraction take times.
Field ID_catchr_date_extract
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Platform Name
Return the platform name
Field ID_catchr_platform_name
TypeTEXT
Data Typedimension
Post Engagement Rate
Post Engagement Rate
Field IDpost_engagement_rate
TypePERCENT
Data Typemetric
Post Image
Post Image
Field IDpost_image
TypeIMAGE
Data Typedimension