Introduction

Datasources and destinations

Fields listing for Criteo

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

112 metrics73 dimensions

185 fields

All fields
FieldDetails
Ad Attribute ID
The ad identifier repeated in the ad attributes.
Field IDad/attributes.id
DimensionTEXT
Ad Description
The description of the ad.
Field IDad/attributes.description
DimensionTEXT
Ad End Date
The ISO 8601 date and time when the ad stops; null means it continues indefinitely.
Field IDad/attributes.endDate
DimensionTEXT
Ad ID
The unique identifier of the ad.
Field IDad/id
DimensionTEXT
Ad Inventory Type
The inventory type of the ad: Native, Display, or Video.
Field IDad/attributes.inventoryType
DimensionTEXT
Ad Name
The name of the ad.
Field IDad/attributes.name
DimensionTEXT
Ad Resource Type
The Criteo resource type.
Field IDad/type
DimensionTEXT
Ad Start Date
The ISO 8601 date and time when the ad starts.
Field IDad/attributes.startDate
DimensionTEXT
Adaptive Creative Background Color
The hexadecimal background color.
Field IDcreative/attributes.adaptiveAttributes.colors.backgroundColor
DimensionTEXT
Adaptive Creative Calls To Action
A JSON array containing the creative calls to action.
Field IDcreative/attributes.adaptiveAttributes.callsToAction
DimensionTEXT
Adaptive Creative CTA Background Color
The hexadecimal call-to-action background color.
Field IDcreative/attributes.adaptiveAttributes.colors.ctaBackgroundColor
DimensionTEXT
Adaptive Creative CTA Text Color
The hexadecimal call-to-action text color.
Field IDcreative/attributes.adaptiveAttributes.colors.ctaTextColor
DimensionTEXT
Adaptive Creative Description Font
The font used for the description.
Field IDcreative/attributes.adaptiveAttributes.descriptionFont
DimensionTEXT
Adaptive Creative Description Text
The description displayed in the banner.
Field IDcreative/attributes.adaptiveAttributes.descriptionText
DimensionTEXT
Adaptive Creative Headline Font
The font used for the headline.
Field IDcreative/attributes.adaptiveAttributes.headlineFont
DimensionTEXT
Adaptive Creative Headline Text
The headline displayed in the banner.
Field IDcreative/attributes.adaptiveAttributes.headlineText
DimensionTEXT
Adaptive Creative Image Display
How image sets fit or fill their allocated area.
Field IDcreative/attributes.adaptiveAttributes.imageDisplay
DimensionTEXT
Adaptive Creative Image Sets
A JSON array containing image sets, shapes, URLs, and headlines.
Field IDcreative/attributes.adaptiveAttributes.imageSets
DimensionTEXT
Adaptive Creative Landing Page URL
The landing page URL of an adaptive creative.
Field IDcreative/attributes.adaptiveAttributes.landingPageUrl
DimensionTEXT
Adaptive Creative Layouts
A JSON array containing enabled adaptive layouts.
Field IDcreative/attributes.adaptiveAttributes.layouts
DimensionTEXT
Adaptive Creative Logo Area And Title Color
The hexadecimal color of the logo area.
Field IDcreative/attributes.adaptiveAttributes.colors.logoAreaAndTitleColor
DimensionTEXT
Adaptive Creative Logos
A JSON array containing logo URLs and shapes.
Field IDcreative/attributes.adaptiveAttributes.logos
DimensionTEXT
Adaptive Creative Primary Text Color
The hexadecimal color of headline and description text.
Field IDcreative/attributes.adaptiveAttributes.colors.text1Color
DimensionTEXT
Adaptive Creative Secondary Text Color
The hexadecimal color of image-set headline text.
Field IDcreative/attributes.adaptiveAttributes.colors.text2Color
DimensionTEXT
Adaptive Creative Videos
A JSON array containing video URLs, durations, and shapes.
Field IDcreative/attributes.adaptiveAttributes.videos
DimensionTEXT
AdSet ID
Field IDad_set/id
DimensionTEXT
AdSet Name
Field IDad_set/attributes.name
DimensionTEXT
AdSet Status
Field IDad_set/status
DimensionTEXT
Advertiser All Value
Field IDAdvertiserAllValue
MetricNUMBER
Advertiser ID
Field IDadvertiser/id
DimensionTEXT
Advertiser Name
Field IDadvertiser/attributes.advertiserName
DimensionTEXT
Advertiser Value
Field IDAdvertiserValue
MetricNUMBER
App Installs
Field IDAppInstalls
MetricNUMBER
Audience
Field IDAudience
MetricNUMBER
Audience Created At
Field IDaudience/attributes.createdAt
DimensionYEAR_MONTH_DAY
Audience Description
Field IDaudience/attributes.description
DimensionTEXT
Audience ID
Field IDaudience/id
DimensionTEXT
Audience Name
Field IDaudience/attributes.name
DimensionTEXT
Audience Updated At
Field IDaudience/attributes.updatedAt
DimensionYEAR_MONTH_DAY
Average All Client Cart Attribution
Field IDAverageCartAllClientAttribution
MetricNUMBER
Average Cart All PC 1d
Field IDAverageCartAllPc1d
MetricNUMBER
Average Cart All PC 7d
Field IDAverageCartAllPc7d
MetricNUMBER
Average Cart All PC 30d
Field IDAverageCartAllPc30d
MetricNUMBER
Average Cart All PC 30d PV 24h
Field IDAverageCartAllPc30dPv24h
MetricNUMBER
Average Cart All PV 24h
Field IDAverageCartAllPv24h
MetricNUMBER
Average Cart PC 1d
Field IDAverageCartPc1d
MetricNUMBER
Average Cart PC 7d
Field IDAverageCartPc7d
MetricNUMBER
Average Cart PC 30d
Field IDAverageCartPc30d
MetricNUMBER
Average Cart PC 30d PV 24h
Field IDAverageCartPc30dPv24h
MetricNUMBER
Average Cart PV 24h
Field IDAverageCartPv24h
MetricNUMBER
Average Client Cart Attribution
Field IDAverageCartClientAttribution
MetricNUMBER
Bounce Rate
Field IDBounceRate
MetricNUMBER
Campaign ID
Field IDcampaign/id
DimensionTEXT
Campaign Name
Field IDcampaign/attributes.name
DimensionTEXT
Channel ID
Field IDChannelId
DimensionNUMBER
Channel Name
Field IDChannel
DimensionTEXT
Click Through Rate
Field IDClickThroughRate
MetricNUMBER
Clicks
The number of clicks driven by your ads.
Field IDClicks
MetricNUMBER
Conversion Rate All Client Attribution
Field IDConversionRateAllClientAttribution
MetricNUMBER
Conversion Rate All PC 1d
Field IDConversionRateAllPc1d
MetricNUMBER
Conversion Rate All PC 7d
Field IDConversionRateAllPc7d
MetricNUMBER
Conversion Rate All PC 30d
Field IDConversionRateAllPc30d
MetricNUMBER
Conversion Rate All PC 30d PV 24h
Field IDConversionRateAllPc30dPv24h
MetricNUMBER
Conversion Rate All PV 24h
Field IDConversionRateAllPv24h
MetricNUMBER
Conversion Rate Client Attribution
Field IDConversionRateClientAttribution
MetricNUMBER
Conversion Rate PC 1d
Field IDConversionRatePc1d
MetricNUMBER
Conversion Rate PC 7d
Field IDConversionRatePc7d
MetricNUMBER
Conversion Rate PC 30d
Field IDConversionRatePc30d
MetricNUMBER
Conversion Rate PC 30d PV 24h
Field IDConversionRatePc30dPv24h
MetricNUMBER
Conversion Rate PV 24h
Field IDConversionRatePv24h
MetricNUMBER
Cost
Field IDCost
MetricNUMBER
Cost of Advertiser Value
Field IDCostOfAdvertiserValue
MetricNUMBER
Cost of Advertiser Value All
Field IDCostOfAdvertiserValueAll
MetricNUMBER
Cost Per Install
Field IDCostPerInstall
MetricNUMBER
Cost Per Order All Client Attribution
Field IDCostPerOrderAllClientAttribution
MetricNUMBER
Cost Per Order All PC 1d
Field IDCostPerOrderAllPc1d
MetricNUMBER
Cost Per Order All PC 7d
Field IDCostPerOrderAllPc7d
MetricNUMBER
Cost Per Order All PC 30d
Field IDCostPerOrderAllPc30d
MetricNUMBER
Cost Per Order All PC 30d PV 24h
Field IDCostPerOrderAllPc30dPv24h
MetricNUMBER
Cost Per Order All PV 24h
Field IDCostPerOrderAllPv24h
MetricNUMBER
Cost Per Order Client Attribution
Field IDCostPerOrderClientAttribution
MetricNUMBER
Cost Per Order PC 1d
Field IDCostPerOrderPc1d
MetricNUMBER
Cost Per Order PC 7d
Field IDCostPerOrderPc7d
MetricNUMBER
Cost Per Order PC 30d
Field IDCostPerOrderPc30d
MetricNUMBER
Cost Per Order PC 30d PV 24h
Field IDCostPerOrderPc30dPv24h
MetricNUMBER
Cost Per Order PV 24h
Field IDCostPerOrderPv24h
MetricNUMBER
Cost Per Visit
Field IDCostPerVisit
MetricNUMBER
CPC
Field IDCpc
MetricNUMBER
Creative Author
The login of the person who created the creative.
Field IDcreative/attributes.author
DimensionTEXT
Creative Dataset ID
The dataset linked to the creative.
Field IDcreative/attributes.datasetId
DimensionTEXT
Creative Description
The description of the creative.
Field IDcreative/attributes.description
DimensionTEXT
Creative Format
The creative format.
Field IDcreative/attributes.format
DimensionTEXT
Creative ID
The unique identifier of the creative.
Field IDcreative/id
DimensionTEXT
Creative Name
The name of the creative.
Field IDcreative/attributes.name
DimensionTEXT
Creative Resource Type
The Criteo resource type.
Field IDcreative/type
DimensionTEXT
Creative Status
The status of the creative.
Field IDcreative/attributes.status
DimensionTEXT
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
Device
Field IDDevice
DimensionTEXT
Display
The number of ad impressions served on publishers via Criteo.
Field IDDisplays
MetricNUMBER
Dynamic Creative Background Color
The hexadecimal background color of the creative.
Field IDcreative/attributes.dynamicAttributes.creativeBackgroundColor
DimensionTEXT
Dynamic Creative Body Text Color
The hexadecimal color of the creative body text.
Field IDcreative/attributes.dynamicAttributes.bodyTextColor
DimensionTEXT
Dynamic Creative Calls To Action
A JSON array containing the creative calls to action.
Field IDcreative/attributes.dynamicAttributes.callsToAction
DimensionTEXT
Dynamic Creative Logos
A JSON array containing logo URLs and shapes.
Field IDcreative/attributes.dynamicAttributes.logos
DimensionTEXT
Dynamic Creative Prices Color
The hexadecimal color applied to product prices.
Field IDcreative/attributes.dynamicAttributes.pricesColor
DimensionTEXT
Dynamic Creative Primary Font
The primary font used by the creative.
Field IDcreative/attributes.dynamicAttributes.primaryFont
DimensionTEXT
Dynamic Creative Product Image Display
How product images fit or fill their allocated area.
Field IDcreative/attributes.dynamicAttributes.productImageDisplay
DimensionTEXT
ECos All Client Attribution
Field IDECosAllClientAttribution
MetricNUMBER
ECos All PC 1d
Field IDECosAllPc1d
MetricNUMBER
ECos All PC 7d
Field IDECosAllPc7d
MetricNUMBER
ECos All PC 30d
Field IDECosAllPc30d
MetricNUMBER
ECos All PC 30d PV 24h
Field IDECosAllPc30dPv24h
MetricNUMBER
ECos All PV 24h
Field IDECosAllPv24h
MetricNUMBER
ECos Client Attribution
Field IDECosClientAttribution
MetricNUMBER
ECos PC 1d
Field IDECosPc1d
MetricNUMBER
ECos PC 7d
Field IDECosPc7d
MetricNUMBER
ECos PC 30d
Field IDECosPc30d
MetricNUMBER
ECos PC 30d PV 24h
Field IDECosPc30dPv24h
MetricNUMBER
ECos PV 24h
Field IDECosPv24h
MetricNUMBER
ECPM
Field IDECpm
MetricNUMBER
Exposed Users
Field IDExposedUsers
MetricNUMBER
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
HTML Creative Tags
A JSON array containing the HTML tags and their sizes.
Field IDcreative/attributes.htmlTagAttributes.tags
DimensionTEXT
Image Creative Landing Page URL
The landing page URL of an image creative.
Field IDcreative/attributes.imageAttributes.landingPageUrl
DimensionTEXT
Image Creative URLs
A JSON array containing the image URLs.
Field IDcreative/attributes.imageAttributes.urls
DimensionTEXT
Install Rate
Field IDInstallRate
MetricNUMBER
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
Non-Viewable Displays
Field IDNonViewableDisplays
MetricNUMBER
Omnichannel Revenue All PC 30d
Field IDOmnichannelRevenueAllPc30d
MetricNUMBER
Omnichannel Revenue All PV 24h
Field IDOmnichannelRevenueAllPv24h
MetricNUMBER
Omnichannel Revenue Client Attribution
Field IDOmnichannelRevenueClientAttribution
MetricNUMBER
Omnichannel Revenue PC 30d
Field IDOmnichannelRevenuePc30d
MetricNUMBER
Omnichannel Revenue PV 24h
Field IDOmnichannelRevenuePv24h
MetricNUMBER
Omnichannel ROAS All PC 30d
Field IDOmnichannelRoasAllPc30d
MetricNUMBER
Omnichannel ROAS All PV 24h
Field IDOmnichannelRoasAllPv24h
MetricNUMBER
Omnichannel ROAS Client Attribution
Field IDOmnichannelRoasClientAttribution
MetricNUMBER
Omnichannel ROAS PC 30d
Field IDOmnichannelRoasPc30d
MetricNUMBER
Omnichannel ROAS PV 24h
Field IDOmnichannelRoasPv24h
MetricNUMBER
Omnichannel Sales All PC 30d
Field IDOmnichannelSalesAllPc30d
MetricNUMBER
Omnichannel Sales All PV 24h
Field IDOmnichannelSalesAllPv24h
MetricNUMBER
Omnichannel Sales Client Attribution
Field IDOmnichannelsalesClientAttribution
MetricNUMBER
Omnichannel Sales PC 30d
Field IDOmnichannelSalesPc30d
MetricNUMBER
Omnichannel Sales PV 24h
Field IDOmnichannelSalesPv24h
MetricNUMBER
Os
Field IDOs
DimensionTEXT
Post Install Conversion Rate
Field IDPostInstallConversionRate
MetricNUMBER
Post Install Cost of Sale
Field IDPostInstallCostOfSale
MetricNUMBER
Post Install Cost Per Order
Field IDPostInstallCostPerOrder
MetricNUMBER
Post Install Order Value
Field IDPostInstallOrderValue
MetricNUMBER
Post Install ROAS
Field IDPostInstallRoas
MetricNUMBER
Post Install Sales
Field IDPostInstallSales
MetricNUMBER
Potential Displays
Field IDPotentialDisplays
MetricNUMBER
Qualified Visits
Field IDQualifiedVisits
MetricNUMBER
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
Reach
Field IDReach
MetricNUMBER
Revenue Generated Offline PC 30d
Field IDRevenueGeneratedOfflinePc30d
MetricNUMBER
Revenue Generated Offline PV 24h
Field IDRevenueGeneratedOfflinePv24h
MetricNUMBER
ROAS All Client Attribution
Field IDRoasAllClientAttribution
MetricNUMBER
ROAS All PC 1d
Field IDRoasAllPc1d
MetricNUMBER
ROAS All PC 7d
Field IDRoasAllPc7d
MetricNUMBER
ROAS All PC 30d
Field IDRoasAllPc30d
MetricNUMBER
ROAS All PC 30d PV 24h
Field IDRoasAllPc30dPv24h
MetricNUMBER
ROAS All PV 24h
Field IDRoasAllPv24h
MetricNUMBER
ROAS Client Attribution
Field IDRoasClientAttribution
MetricNUMBER
ROAS Offline PC 30d
Field IDRoasOfflinePc30d
MetricNUMBER
ROAS Offline PV 24h
Field IDRoasOfflinePv24h
MetricNUMBER
ROAS PC 1d
Field IDRoasPc1d
MetricNUMBER
ROAS PC 7d
Field IDRoasPc7d
MetricNUMBER
ROAS PC 30d
Field IDRoasPc30d
MetricNUMBER
ROAS PC 30d PV 24h
Field IDRoasPc30dPv24h
MetricNUMBER
ROAS PV 24h
Field IDRoasPv24h
MetricNUMBER
Sales Offline PC 30d
Field IDSalesOfflinePc30d
MetricNUMBER
Sales Offline PV 24h
Field IDSalesOfflinePv24h
MetricNUMBER
Untrackable Displays
Field IDUntrackableDisplays
MetricNUMBER
Viewable Displays
The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second.
Field IDViewableDisplays
MetricNUMBER
Visits
Field IDVisits
MetricNUMBER
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
Win Rate
Field IDOverallCompetitionWin
MetricNUMBER
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK

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