Find the fields you need for your next report.
185 fields
| Field | Details |
|---|---|
Ad Attribute ID The ad identifier repeated in the ad attributes. | Field IDad/attributes.id |
Ad Description The description of the ad. | Field IDad/attributes.description |
Ad End Date The ISO 8601 date and time when the ad stops; null means it continues indefinitely. | Field IDad/attributes.endDate |
Ad ID The unique identifier of the ad. | Field IDad/id |
Ad Inventory Type The inventory type of the ad: Native, Display, or Video. | Field IDad/attributes.inventoryType |
Ad Name The name of the ad. | Field IDad/attributes.name |
Ad Resource Type The Criteo resource type. | Field IDad/type |
Ad Start Date The ISO 8601 date and time when the ad starts. | Field IDad/attributes.startDate |
Adaptive Creative Background Color The hexadecimal background color. | Field IDcreative/attributes.adaptiveAttributes.colors.backgroundColor |
Adaptive Creative Calls To Action A JSON array containing the creative calls to action. | Field IDcreative/attributes.adaptiveAttributes.callsToAction |
Adaptive Creative CTA Background Color The hexadecimal call-to-action background color. | Field IDcreative/attributes.adaptiveAttributes.colors.ctaBackgroundColor |
Adaptive Creative CTA Text Color The hexadecimal call-to-action text color. | Field IDcreative/attributes.adaptiveAttributes.colors.ctaTextColor |
Adaptive Creative Description Font The font used for the description. | Field IDcreative/attributes.adaptiveAttributes.descriptionFont |
Adaptive Creative Description Text The description displayed in the banner. | Field IDcreative/attributes.adaptiveAttributes.descriptionText |
Adaptive Creative Headline Font The font used for the headline. | Field IDcreative/attributes.adaptiveAttributes.headlineFont |
Adaptive Creative Headline Text The headline displayed in the banner. | Field IDcreative/attributes.adaptiveAttributes.headlineText |
Adaptive Creative Image Display How image sets fit or fill their allocated area. | Field IDcreative/attributes.adaptiveAttributes.imageDisplay |
Adaptive Creative Image Sets A JSON array containing image sets, shapes, URLs, and headlines. | Field IDcreative/attributes.adaptiveAttributes.imageSets |
Adaptive Creative Landing Page URL The landing page URL of an adaptive creative. | Field IDcreative/attributes.adaptiveAttributes.landingPageUrl |
Adaptive Creative Layouts A JSON array containing enabled adaptive layouts. | Field IDcreative/attributes.adaptiveAttributes.layouts |
Adaptive Creative Logo Area And Title Color The hexadecimal color of the logo area. | Field IDcreative/attributes.adaptiveAttributes.colors.logoAreaAndTitleColor |
Adaptive Creative Logos A JSON array containing logo URLs and shapes. | Field IDcreative/attributes.adaptiveAttributes.logos |
Adaptive Creative Primary Text Color The hexadecimal color of headline and description text. | Field IDcreative/attributes.adaptiveAttributes.colors.text1Color |
Adaptive Creative Secondary Text Color The hexadecimal color of image-set headline text. | Field IDcreative/attributes.adaptiveAttributes.colors.text2Color |
Adaptive Creative Videos A JSON array containing video URLs, durations, and shapes. | Field IDcreative/attributes.adaptiveAttributes.videos |
AdSet ID | Field IDad_set/id |
AdSet Name | Field IDad_set/attributes.name |
AdSet Status | Field IDad_set/status |
Advertiser All Value | Field IDAdvertiserAllValue |
Advertiser ID | Field IDadvertiser/id |
Advertiser Name | Field IDadvertiser/attributes.advertiserName |
Advertiser Value | Field IDAdvertiserValue |
App Installs | Field IDAppInstalls |
Audience | Field IDAudience |
Audience Created At | Field IDaudience/attributes.createdAt |
Audience Description | Field IDaudience/attributes.description |
Audience ID | Field IDaudience/id |
Audience Name | Field IDaudience/attributes.name |
Audience Updated At | Field IDaudience/attributes.updatedAt |
Average All Client Cart Attribution | Field IDAverageCartAllClientAttribution |
Average Cart All PC 1d | Field IDAverageCartAllPc1d |
Average Cart All PC 7d | Field IDAverageCartAllPc7d |
Average Cart All PC 30d | Field IDAverageCartAllPc30d |
Average Cart All PC 30d PV 24h | Field IDAverageCartAllPc30dPv24h |
Average Cart All PV 24h | Field IDAverageCartAllPv24h |
Average Cart PC 1d | Field IDAverageCartPc1d |
Average Cart PC 7d | Field IDAverageCartPc7d |
Average Cart PC 30d | Field IDAverageCartPc30d |
Average Cart PC 30d PV 24h | Field IDAverageCartPc30dPv24h |
Average Cart PV 24h | Field IDAverageCartPv24h |
Average Client Cart Attribution | Field IDAverageCartClientAttribution |
Bounce Rate | Field IDBounceRate |
Campaign ID | Field IDcampaign/id |
Campaign Name | Field IDcampaign/attributes.name |
Channel ID | Field IDChannelId |
Channel Name | Field IDChannel |
Click Through Rate | Field IDClickThroughRate |
Clicks The number of clicks driven by your ads. | Field IDClicks |
Conversion Rate All Client Attribution | Field IDConversionRateAllClientAttribution |
Conversion Rate All PC 1d | Field IDConversionRateAllPc1d |
Conversion Rate All PC 7d | Field IDConversionRateAllPc7d |
Conversion Rate All PC 30d | Field IDConversionRateAllPc30d |
Conversion Rate All PC 30d PV 24h | Field IDConversionRateAllPc30dPv24h |
Conversion Rate All PV 24h | Field IDConversionRateAllPv24h |
Conversion Rate Client Attribution | Field IDConversionRateClientAttribution |
Conversion Rate PC 1d | Field IDConversionRatePc1d |
Conversion Rate PC 7d | Field IDConversionRatePc7d |
Conversion Rate PC 30d | Field IDConversionRatePc30d |
Conversion Rate PC 30d PV 24h | Field IDConversionRatePc30dPv24h |
Conversion Rate PV 24h | Field IDConversionRatePv24h |
Cost | Field IDCost |
Cost of Advertiser Value | Field IDCostOfAdvertiserValue |
Cost of Advertiser Value All | Field IDCostOfAdvertiserValueAll |
Cost Per Install | Field IDCostPerInstall |
Cost Per Order All Client Attribution | Field IDCostPerOrderAllClientAttribution |
Cost Per Order All PC 1d | Field IDCostPerOrderAllPc1d |
Cost Per Order All PC 7d | Field IDCostPerOrderAllPc7d |
Cost Per Order All PC 30d | Field IDCostPerOrderAllPc30d |
Cost Per Order All PC 30d PV 24h | Field IDCostPerOrderAllPc30dPv24h |
Cost Per Order All PV 24h | Field IDCostPerOrderAllPv24h |
Cost Per Order Client Attribution | Field IDCostPerOrderClientAttribution |
Cost Per Order PC 1d | Field IDCostPerOrderPc1d |
Cost Per Order PC 7d | Field IDCostPerOrderPc7d |
Cost Per Order PC 30d | Field IDCostPerOrderPc30d |
Cost Per Order PC 30d PV 24h | Field IDCostPerOrderPc30dPv24h |
Cost Per Order PV 24h | Field IDCostPerOrderPv24h |
Cost Per Visit | Field IDCostPerVisit |
CPC | Field IDCpc |
Creative Author The login of the person who created the creative. | Field IDcreative/attributes.author |
Creative Dataset ID The dataset linked to the creative. | Field IDcreative/attributes.datasetId |
Creative Description The description of the creative. | Field IDcreative/attributes.description |
Creative Format The creative format. | Field IDcreative/attributes.format |
Creative ID The unique identifier of the creative. | Field IDcreative/id |
Creative Name The name of the creative. | Field IDcreative/attributes.name |
Creative Resource Type The Criteo resource type. | Field IDcreative/type |
Creative Status The status of the creative. | Field IDcreative/attributes.status |
Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Device | Field IDDevice |
Display The number of ad impressions served on publishers via Criteo. | Field IDDisplays |
Dynamic Creative Background Color The hexadecimal background color of the creative. | Field IDcreative/attributes.dynamicAttributes.creativeBackgroundColor |
Dynamic Creative Body Text Color The hexadecimal color of the creative body text. | Field IDcreative/attributes.dynamicAttributes.bodyTextColor |
Dynamic Creative Calls To Action A JSON array containing the creative calls to action. | Field IDcreative/attributes.dynamicAttributes.callsToAction |
Dynamic Creative Logos A JSON array containing logo URLs and shapes. | Field IDcreative/attributes.dynamicAttributes.logos |
Dynamic Creative Prices Color The hexadecimal color applied to product prices. | Field IDcreative/attributes.dynamicAttributes.pricesColor |
Dynamic Creative Primary Font The primary font used by the creative. | Field IDcreative/attributes.dynamicAttributes.primaryFont |
Dynamic Creative Product Image Display How product images fit or fill their allocated area. | Field IDcreative/attributes.dynamicAttributes.productImageDisplay |
ECos All Client Attribution | Field IDECosAllClientAttribution |
ECos All PC 1d | Field IDECosAllPc1d |
ECos All PC 7d | Field IDECosAllPc7d |
ECos All PC 30d | Field IDECosAllPc30d |
ECos All PC 30d PV 24h | Field IDECosAllPc30dPv24h |
ECos All PV 24h | Field IDECosAllPv24h |
ECos Client Attribution | Field IDECosClientAttribution |
ECos PC 1d | Field IDECosPc1d |
ECos PC 7d | Field IDECosPc7d |
ECos PC 30d | Field IDECosPc30d |
ECos PC 30d PV 24h | Field IDECosPc30dPv24h |
ECos PV 24h | Field IDECosPv24h |
ECPM | Field IDECpm |
Exposed Users | Field IDExposedUsers |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
HTML Creative Tags A JSON array containing the HTML tags and their sizes. | Field IDcreative/attributes.htmlTagAttributes.tags |
Image Creative Landing Page URL The landing page URL of an image creative. | Field IDcreative/attributes.imageAttributes.landingPageUrl |
Image Creative URLs A JSON array containing the image URLs. | Field IDcreative/attributes.imageAttributes.urls |
Install Rate | Field IDInstallRate |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
Non-Viewable Displays | Field IDNonViewableDisplays |
Omnichannel Revenue All PC 30d | Field IDOmnichannelRevenueAllPc30d |
Omnichannel Revenue All PV 24h | Field IDOmnichannelRevenueAllPv24h |
Omnichannel Revenue Client Attribution | Field IDOmnichannelRevenueClientAttribution |
Omnichannel Revenue PC 30d | Field IDOmnichannelRevenuePc30d |
Omnichannel Revenue PV 24h | Field IDOmnichannelRevenuePv24h |
Omnichannel ROAS All PC 30d | Field IDOmnichannelRoasAllPc30d |
Omnichannel ROAS All PV 24h | Field IDOmnichannelRoasAllPv24h |
Omnichannel ROAS Client Attribution | Field IDOmnichannelRoasClientAttribution |
Omnichannel ROAS PC 30d | Field IDOmnichannelRoasPc30d |
Omnichannel ROAS PV 24h | Field IDOmnichannelRoasPv24h |
Omnichannel Sales All PC 30d | Field IDOmnichannelSalesAllPc30d |
Omnichannel Sales All PV 24h | Field IDOmnichannelSalesAllPv24h |
Omnichannel Sales Client Attribution | Field IDOmnichannelsalesClientAttribution |
Omnichannel Sales PC 30d | Field IDOmnichannelSalesPc30d |
Omnichannel Sales PV 24h | Field IDOmnichannelSalesPv24h |
Os | Field IDOs |
Post Install Conversion Rate | Field IDPostInstallConversionRate |
Post Install Cost of Sale | Field IDPostInstallCostOfSale |
Post Install Cost Per Order | Field IDPostInstallCostPerOrder |
Post Install Order Value | Field IDPostInstallOrderValue |
Post Install ROAS | Field IDPostInstallRoas |
Post Install Sales | Field IDPostInstallSales |
Potential Displays | Field IDPotentialDisplays |
Qualified Visits | Field IDQualifiedVisits |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Reach | Field IDReach |
Revenue Generated Offline PC 30d | Field IDRevenueGeneratedOfflinePc30d |
Revenue Generated Offline PV 24h | Field IDRevenueGeneratedOfflinePv24h |
ROAS All Client Attribution | Field IDRoasAllClientAttribution |
ROAS All PC 1d | Field IDRoasAllPc1d |
ROAS All PC 7d | Field IDRoasAllPc7d |
ROAS All PC 30d | Field IDRoasAllPc30d |
ROAS All PC 30d PV 24h | Field IDRoasAllPc30dPv24h |
ROAS All PV 24h | Field IDRoasAllPv24h |
ROAS Client Attribution | Field IDRoasClientAttribution |
ROAS Offline PC 30d | Field IDRoasOfflinePc30d |
ROAS Offline PV 24h | Field IDRoasOfflinePv24h |
ROAS PC 1d | Field IDRoasPc1d |
ROAS PC 7d | Field IDRoasPc7d |
ROAS PC 30d | Field IDRoasPc30d |
ROAS PC 30d PV 24h | Field IDRoasPc30dPv24h |
ROAS PV 24h | Field IDRoasPv24h |
Sales Offline PC 30d | Field IDSalesOfflinePc30d |
Sales Offline PV 24h | Field IDSalesOfflinePv24h |
Untrackable Displays | Field IDUntrackableDisplays |
Viewable Displays The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second. | Field IDViewableDisplays |
Visits | Field IDVisits |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Win Rate | Field IDOverallCompetitionWin |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
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