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Connect Youtube Analytics to Power BI

Connect Youtube Analytics to Power BI and and make the most of your data with direct integration into Power BI. Discover how to transfer, analyze, and visualize your marketing data to support better, data-driven decisions.

Youtube Analytics query · Power BI format
Ready to refresh
Youtube Analytics One source
Saved query API URL
Power BI Web · Import
Youtube Analytics accounts One or several selected accounts
Reporting grain Date · campaign · ad set · ad
Fields Selected metrics + dimensions
Date range Last 28 days · example preset
Filters Optional · query-specific
Power BI mode Import through Web (Basic)
One saved URL represents one Catchr source. Multiple Youtube Analytics accounts can share the query.

Used by the world's leading companies

Get Youtube Analytics data into Power BI

A no-code connection that works in Power BI Desktop and in the Power BI service.

Connect your data

Launch Youtube Analytics reporting faster

Skip ODBC drivers and custom API scripts. The connection runs from your browser and Power BI, with nothing else to install on your machine.

Automate extraction

Always work with fresh numbers

Once the report is published, Power BI calls your Facebook Ads query again on the schedule you choose, so weekly reviews start from current figures.

More than just one source

Connect your entire stack. Not only Youtube Analytics.

Connect not only your Youtube Analytics account but all your Social accounts too.

Start with a template

Ready-to-use Power BI dashboards

Move faster with templates built for Social reporting in Power BI.

Use your Youtube Analytics data with ready-to-use dashboards for tracking performance, trends, and key indicators.

Youtube Analytics metrics and dimensions available in Power BI

Access 36 metrics and 180 dimensions from Youtube Analytics connectors including Views, Estimated Minutes Watched, Average View Duration, Subscribers Gained, Estimated Revenue, Date, Country, Device Type, Insight Traffic Source Type, Subscribed Status more.

36

Available metrics

180

Available dimensions

How to connect Youtube Analytics to Power BI ?

Four steps, from Catchr to a refreshed Power BI report.

Step one

Authorize Youtube Analytics

Connect Youtube Analytics in Catchr with a Youtube Analytics user that has access to the Social accounts you need, and make those accounts available for reporting.

Client A · Connected sources
5 sources ready
Youtube Analytics 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Build and preview the query

Choose Power BI format, select Youtube Analytics, accounts, fields, date range, filters, and supported options. Preview the response, save the query, and copy its URL.

Step three

Use Get data > Web

In Power BI Desktop, choose Get data > Web, keep Basic selected, paste the complete Catchr URL, confirm, then load or transform the response.

Step four

Shape, model, and refresh

Clean the table in Power Query, add relationships and DAX measures, then publish the report and set its refresh schedule in the Power BI service.

Youtube Analytics to Power BIpricing

Choose your plan by the number of platforms and accounts you report on.

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For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

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Accounts10
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For agencies managing more clients.

$ 239 /mo

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For teams reporting at scale.

$ 599 /mo

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Youtube Analytics to Power BI: FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect YouTube Analytics to Power BI with Catchr?

Authorize Catchr with a Google account that can access the channel's private YouTube analytics. In Catchr’s Power BI query builder, select Views and Estimated Minutes Watched for a completed period and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping channel, video and reporting period clear in the model.

Can I use a YouTube Analytics export in Power BI?

Yes. You can import an exported analytics file into Power BI Desktop for a reporting snapshot. Catchr offers a generated query URL for repeated extraction from an authorized channel. Compare channel access, available metrics and the refresh workflow before choosing. Public channel statistics and private channel analytics have different coverage, so a public video table is not a substitute for the channel's analytics report.

Which YouTube metrics and breakdowns can I report on?

Catchr's catalog includes views, estimated watch time, average view duration, likes, comments, shares, subscribers gained and lost, and monetization metrics where permitted. Channel and video reporting can use supported breakdowns such as country, traffic source, device, and viewer demographics. YouTube restricts which metrics and dimensions work together, so build focused charts rather than combining every breakdown in one table. Small audience segments may also be unavailable rather than representing zero viewers.

How should I report watch time and subscriber growth?

Use Estimated Minutes Watched for viewing time over the selected period and divide by 60 if you want hours. Keep that total separate from Average View Duration, and do not add averages across days or videos. Calculate net subscriber change as Subscribers Gained minus Subscribers Lost for the same scope and dates. The channel's current Subscriber Count is a separate snapshot; repeating it on dated rows does not create historical subscriber totals.

Why do my numbers differ from YouTube Studio or a video's public counter?

First match the channel, video selection, date range, filters, and metric definition. A current Video View Count or channel total is not the same as Views measured during a selected period. YouTube Analytics also returns data only through the last day for which all requested metrics are available, so adding a slower metric can shorten the returned period. Check recent days separately and start with a simple views report before adding revenue or detailed audience breakdowns.

Can I analyze YouTube Shorts separately from other videos?

Catchr exposes Creator Content Type for supported analytics combinations, which can help separate content formats. Keep the view definition in mind: YouTube changed Shorts Views on March 31, 2025 to count starts and replays without a minimum watch time. A trend spanning that change needs context. Catchr's current field catalog does not expose Engaged Views, so do not relabel Views as that metric or assume it measures the same viewing behavior across formats.

Can I report on YouTube revenue and advertising performance?

Catchr includes estimated revenue, estimated ad revenue, monetized playbacks, ad impressions, and CPM-related fields for channels with the required access and available monetization data. Estimated revenue is not a finalized payout, and ad impressions are not the same as video views. These measures concern monetization of your channel. For money you spend promoting videos, use the Google Ads source and keep advertiser spend separate from creator earnings.

Can I combine several YouTube channels with other marketing data?

Yes. Connect the channels you are authorized to report on and retain channel and video IDs when comparing results. Use consistent dates and metric definitions, and avoid duplicating channel totals across video rows in a blend. Add website or campaign data separately to explore how content supports acquisition. For example, compare YouTube trends with GA4 reporting, while treating correlations as context rather than proof that a particular viewer became a customer.

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