Fields listing for Pinterest Ads

The number of times your video ad played continuously for 3 seconds while 50% in view

The number of times your video was viewed for at least 10 seconds.

Get the country of Ad Account.

Get the Ad Account Id.

Get the Ad Account Name.

The android deep link of the ad.

The click tracking url of the ad.

The ad url of the collection items destination.

Time the ad has been created.

The creative type of the ad.

The destination url of the ad.

Return true if the ad group has targeting enabled.

The bid of the ad group

The billable event value of the ad group

The budget of the ad group

The budget type of the ad group

The conversation learning mode type of the ad group

Date and time the ad group has been created.

The end time of the ad group

The feed profile id of the ad group

The id of the ad group

The lifetime frequency cap of the ad group

The name of the Ad group

The pacing delivery type of the ad group

The placement group of the ad group

The start time of the ad group

The status of the ad group

The summary status of the ad group

The type of the ad group

Date and time the ad group has been updated.

Id of the ad.

The IOS deep link of the ad.

Return true if the ad is pin deleted.

Return true if the ad is removable.

The ad name.

Pin id of the ad.

Review status of the ad.

Status of the ad.

Status of the ad summary.

Type of the ad.

Updated Time of the ad.

The view tracking url of the ad.

The number of times people perform actions that lead them to an Add To Cart.

Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of add-to-cart conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of add-to-cart conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of add-to-cart conversions where the ad exposure occurred on tablet and conversion occurred on tablet

Age of the user triggering the ad.

Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of app install conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of app install conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of app install conversions where the ad exposure occurred on tablet and conversion occurred on tablet

App type of the user triggering the ad.

The average time someone spent playing the video and static image cards included in your pin.

Averaged across all videos that begin playback, including seeks and loops. Start time triggered when video begins playback.

The number of first-order onsite checkouts from your promoted Pins

The campaign created time.

The campaign end time.

The unique identifier of the campaign

The name of the campaign

The objective type of the campaign

The campaign start time.

The status of the campaign

The campaign type.

The campaign updated time.

Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of checkout conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of checkout conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of checkout conversions where the ad exposure occurred on tablet and conversion occurred on tablet

The number of add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of app install events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of category view events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of custom events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of lead events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.

Number of signup events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of website search events resulting from clicks on your ad. This metric may include conversions that are modeled.

The quantity from total clickthrough checkouts from your promoted Pins

Total value of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of app install events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of category view events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of custom events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of lead events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of signup events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of signup events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of watch video events resulting from engagements with your ad. This metric may include conversions that are modeled.

Total value of website search events resulting from clicks on your ad. This metric may include conversions that are modeled.

The quantity from total click add-to-cart actions from your promoted Pins

The quantity from total engagement add-to-cart actions from your promoted Pins

The quantity from total view add-to-cart actions from your promoted Pins

The quantity from total click custom actions from your promoted Pins

The quantity from total engagement custom actions from your promoted Pins

The quantity from total view custom actions from your promoted Pins

The quantity from total click lead actions from your promoted Pins

The quantity from total engagement lead actions from your promoted Pins

The quantity from total view lead actions from your promoted Pins

The quantity from total clickthrough page visits from your promoted Pins

The quantity from total view page visits from your promoted Pins

The quantity from total engagement page visits from your promoted Pins

The quantity from total click search actions from your promoted Pins

The quantity from total engagement search actions from your promoted Pins

The quantity from total view search actions from your promoted Pins

The quantity from total clickthrough sign ups from your promoted Pins

The quantity from total engagement sign ups from your promoted Pins

The quantity from total view sign ups from your promoted Pins

The quantity from total click unknown actions from your promoted Pins

The quantity from total engagement unknown actions from your promoted Pins

The quantity from total view unknown actions from your promoted Pins

The quantity from total click view category actions from your promoted Pins

The quantity from total engagement view category actions from your promoted Pins

The quantity from total view view category actions from your promoted Pins

The quantity from total click watch video actions from your promoted Pins

The quantity from total engagement watch video actions from your promoted Pins

The quantity from total view watch video actions from your promoted Pins

Total number of conversions for all event types using the Pinterest Tag integration after an ad interaction. This metric may include conversions that are modeled.

Total number of app install events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total number of checkout events that resulted from interactions with your ad. This metric may include conversions that are modeled.

Total number of custom events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total number of lead events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total number of page visit events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total number of signup events resulting from interactions with your ad. This metric may include conversions that are modeled.

The cost per first-order MRC video view in micro dollars

The cost per first-order at least 95% completed video view in micro dollars

The cost per first-order completed video view in micro dollars

The cost per web session in dollars

The cost per web session in micro dollars

Country Code of the user triggering the ad.

Average cost per page visit event. This metric may include conversions that are modeled.

The cost per click in dollars

The cost per click in micro dollars

Average cost per video that was watched until 95% of its length

Average cost per video view that was watched to completion

Cost per engagement

Average cost per 1k paid impressions

Cost per thousand first-order impressions in micro dollars

Average cost per video view

Total Pin clicks divided by total impressions

Get the currency of the Ad Account.

Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of custom conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of custom conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of custom conversions where the ad exposure occurred on tablet and conversion occurred on tablet

The daily spend cap of the campaign

Year, month, and day.

Day of the year

Week of the year

The number of times your video ad played continuously for 3 seconds while 50% in view after being saved to another person's board

Average watch time of all video ads, including seeks and loops after it was saved to another person's board. Start time is calculated based on video playback start time

Earned Pin clicks divided by earned impressions

Earned actions from ads saved to boards

Total number of times your ad was viewed after being saved to another person's board

The total number of clicks to the destination URL associated with your ad saved to another person's board

Total number of Pin clicks from ads saved to another person's board

Number of times your ad was saved from another person's board

Total number of times your video ad reached 25% of its length after it was saved to another person's board, including views that skipped ahead to this point

Total number of times your video ad reached 50% of its length after it was saved to another person's board, including views that skipped ahead to this point

Total number of times your video ad reached 75% of its length after it was saved to another person's board, including views that skipped ahead to this point

Total number of times your video ad reached 95% of its length after it was saved to another person's board, including views that skipped ahead to this point

Total number of times your video ad reached 100% of its length after it was saved to another person's board, including views that skipped ahead to this point

Total number of times your video ad started playing after it was saved to another person's board

The number of times your video ad played continuously for 2 seconds while 50% in view after being saved to another person's board

Number of earned sessions loaded in a browser

Effective CPC (including first-order and downstream clicks) in micro dollars

Effective CPM (including first-order and downstream impressions) in micro dollars

Average cost per click

The total number of engagements on your Pins. This includes saves, Pin clicks, outbound clicks, carousel card swipes, secondary creative (collections) clicks and Idea Pin forward/backward swipes.

Total number of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of app install events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.

Total number of category view events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.

Total number of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of lead events resulting from engagement with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of page visit events resulting from engagement with yor ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total number of website search events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.

The quantity from total engagement checkouts from your promoted Pins

Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of checkout events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

The total engagements with your Pins divided by the total number of times your Pins were seen. Engagements include saves, Pin clicks, and outbound clicks.

Total value of add to cart events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of app install events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of category events resulting from engagements with your ad (via save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.

Total value of custom events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of lead events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of page visit events resulting from engagements with your ad (save, closeup, carousel card swipe, collection secondary save, or collection secondary closeup). This metric may include conversions that are modeled.

Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of signup events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of unknown events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of watch video events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

Total value of website search events resulting from engagements with your ad. Engagements includes saves, closeups, carousel swipes, collection secondary closeups, and collection secondary saves. This metric may include conversions that are modeled.

The total number of engagements on your ads, including clicks, saves, carousel swipes, and collections secondary saves

Get the feed created at.

Get the feed default availability.

Get the feed default country.

Get the feed default currency.

Get the feed default locale.

Get the feed format.

Get the feed Id.

Get the feed Location.

Get the feed name.

Get the feed preferred processing schedule time.

Get the feed processing schedule timezone.

Get the feed Status.

Feed type of the user triggering the ad.

Get the feed updated at.

The average number of times each user saw your ad.

Gender of the user triggering the ad.

Unfiltered number of times your ad was on screen (paid)

Unfiltered number of times someone clicks your ad (paid)

Hour of the day

The number of times someone goes back to a previous page within an Idea Pin you promoted

The number of times someone goes back to a previous page within your Idea Pin on someone else's board

The number of times someone advances to a new page within an Idea Pin you promoted

The number of times someone advances to a new page within your Idea Pin on someone else's board

The number of times someone taps on a product tagged within an Idea Pin you promoted

The number of times someone taps on a product tagged within an Idea ad saved to another person's board

The number of times your Pins were on screen.

Total engagements divided by total impressions

Total number of in-app add to cart events resulting from clicks on your ad

Total number of in-app app install events resulting from clicks on your ad

Total number of in-app checkout events resulting from clicks on your ad

Total number of in-app signup events resulting from clicks on your ad

Total number of in-app unknown events resulting from clicks on your ad

Total number of in-app website search events resulting from clicks on your ad

Total value of in-app add to cart events resulting from clicks on your ad

Total value of in-app app install events resulting from clicks on your ad

Total value of in-app checkout events resulting from clicks on your ad

Total value of in-app signup events resulting from clicks on your ad

Total value of in-app unknown events resulting from clicks on your ad

Total value of in-app website search events resulting from clicks on your ad

Total number of in-app add to cart events resulting from clicks on your ad

Total number of in-app app install events resulting from clicks on your ad

Total number of in-app checkout events resulting from clicks on your ad

Total number of in-app signup events resulting from clicks on your ad

Total number of in-app unknown events resulting from clicks on your ad

Total number of in-app website search events resulting from clicks on your ad

Average cost per in-app add to cart event

Average cost per in-app app install event

Average cost per in-app checkout event

Average cost per in-app signup event

Average cost per in-app unknown event

Average cost per in-app website search event

Total number of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of in-app add to cart events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of in-app app install events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of in-app checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of in-app signup events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of in-app unknown events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of in-app website search events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of in-app add to cart events resulting from interactions with your ad

Total value of in-app app install events resulting from interactions with your ad

Total value of in-app checkout events resulting from interactions with your ad

Total value of in-app signup events resulting from interactions with your ad

Total value of in-app unknown events resulting from interactions with your ad

Total value of in-app website search events resulting from interactions with your ad

Average return on ad spend for in-app add to cart events

Average return on ad spend for in-app app install events

Average return on ad spend for in-app checkout events

Average return on ad spend for in-app signup events

Average return on ad spend for in-app unknown events

Average return on ad spend for in-app website search events

Total number of in-app add to cart events resulting from views of your ad

Total number of in-app app install events resulting from views of your ad

Total number of in-app checkout events resulting from views of your ad

Total number of in-app signup events resulting from views of your ad

Total number of in-app unknown events resulting from views of your ad

Total number of in-app website search events resulting from views of your ad

Total value of in-app add to cart events resulting from views of your ad

Total value of in-app app install events resulting from views of your ad

Total value of in-app checkout events resulting from views of your ad

Total value of in-app signup events resulting from views of your ad

Total value of in-app unknown events resulting from views of your ad

Total value of in-app website search events resulting from views of your ad

Search term used by the user triggering the ad.

Keyword custom bid - null if inherited from parent ad group.

Get the Keyword id.

Is Keyword archived.

Enum: "BROAD" "PHRASE" "EXACT" "EXACT_NEGATIVE" "PHRASE_NEGATIVE" null Keyword match type.

Keyword parent entity ID (advertiser, campaign, ad group).

Parent entity type (advertiser, campaign, ad group).

Always keyword.

Keyword value (120 chars max).

Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of lead conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of lead conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of lead conversions where the ad exposure occurred on tablet and conversion occurred on tablet

The lifetime spend cap of the campaign

Location of the user triggering the ad.

Month and day

Month of the year

Total number of offline checkout events resulting from clicks on your ad

Total number of offline custom events resulting from clicks on your ad

Total number of offline lead events resulting from clicks on your ad

Total number of offline signup events resulting from clicks on your ad

Total number of offline unknown events resulting from clicks on your ad

Total value of offline checkout events resulting from clicks on your ad

Total value of offline custom events resulting from clicks on your ad

Total value of offline lead events resulting from clicks on your ad

Total value of offline signup events resulting from clicks on your ad

Total value of offline unknown events resulting from clicks on your ad

Total number of offline checkout events resulting from clicks on your ad

Total number of offline custom events resulting from clicks on your ad

Total number of offline lead events resulting from clicks on your ad

Total number of offline signup events resulting from clicks on your ad

Total number of offline unknown events resulting from clicks on your ad

Average cost per offline checkout event

Average cost per offline custom event

Average cost per offline lead event

Average cost per offline signup event

Average cost per offline unknown event

Total number of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe)

Total number of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of offline checkout events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of offline custom events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of offline lead events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of offline signup events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of offline unknown events resulting from engagements with your ad (save, closeup or carousel swipe)

Total value of offline checkout events resulting from interactions with your ad

Total value of offline custom events resulting from interactions with your ad

Total value of offline lead events resulting from interactions with your ad

Total value of offline signup events resulting from interactions with your ad

Total value of offline unknown events resulting from interactions with your ad

Average return on ad spend for offline checkout events

Average return on ad spend for offline custom events

Average return on ad spend for offline lead events

Average return on ad spend for offline signup events

Average return on ad spend for offline unknown events

Total number of offline checkout events resulting from views of your ad

Total number of offline custom events resulting from views of your ad

Total number of offline lead events resulting from views of your ad

Total number of offline signup events resulting from views of your ad

Total number of offline unknown events resulting from views of your ad

Total value of offline checkout events resulting from views of your ad

Total value of offline custom events resulting from views of your ad

Total value of offline lead events resulting from views of your ad

Total value of offline signup events resulting from views of your ad

Total value of offline unknown events resulting from views of your ad

The order line ID of the campaign

The total quantity from checkout conversions

Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.

The total number of clicks to the destination URL associated with your Pin divided by the total number of times your Pins were on screen.

The number of times people perform actions that lead them to a destination off Pinterest.

Get the username of Ad Account owner.

Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of page visit conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of page visit conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of page visit conversions where the ad exposure occurred on tablet and conversion occurred on tablet

Average watch time of all video ads, including seeks and loops. Start time is calculated based on video playback start time

Paid Pin clicks divided by paid impressions

Paid actions taken as a result of your ads

The number of times your ad was seen

The number of impressions that you paid for

The total number of clicks to the destination URL associated with your ad

The total number of clicks on your Pin to content on or off of Pinterest

Paid saves divided by paid impressions

Total number of saves for your ad

Number of times your video ad reached 25% of its length, including views that skipped ahead to this point

Number of times your video ad reached 50% of its length, including views that skipped ahead to this point

Number of times your video ad reached 75% of its length, including views that skipped ahead to this point

Number of times your video ad reached 95% of its length, including views that skipped ahead to this point

Number of times your video ad reached 100% of its length, including views that skipped ahead to this point

Number of times your video ad started playing

The number of times your video ad played continuously for 2 seconds while 50% in view

Number of paid sessions loaded in a browser

The total number of clicks on your Pin so it opens in closeup.

The total number of clicks from your Pin to content on or off Pinterest, divided by the total number of times your Pins were on screen.

The total number of clicks on your Pin to content on or off of Pinterest (paid and earned)

Total number of Pinterest checkout events resulting from clicks on your ad

Average cost per Pinterest checkout event

Total value of Pinterest checkout events resulting from interactions with your ad

Average return on ad spend for Pinterest checkout events

Placement of the user triggering the ad.

The number of times your video was viewed to 95% of its length.

The board to which this Product belongs.

Username of the board owner.

The board section to which this Product belongs.

Get the Product created at.

Enum: "REGULAR" "VIDEO" "SHOPPING" "CAROUSEL" "MAX_VIDEO" "SHOP_THE_PIN" "COLLECTION" "IDEA" "SHOWCASE" "QUIZ" Ad creative type enum. Note: SHOP_THE_PIN has been deprecated. Please use COLLECTION instead.

Description of the Product.

Dominant Product color. Hex number, e.g. "#6E7874".

Get the Product Group created at.

Get the Product Group Description.

Get the product group Id.

Get the Product Group is featured.

Get the Product Group name.

Get the product group Status.

Get the Product Group type.

Get the Product Group updated at.

Whether the Product has been promoted or not.

Get the Product id.

Whether the "operation user_account" is the Product owner.

Whether the Product is standard or not. See documentation on Changes to Product creation for more information.

The link of the Product.

Product media type.

Private note for this Product. Learn more.

The source Product id if this Product was saved from another Pin.

Title of the Product.

Quarter of the year

Total number of unique users who saw your ads

Region Code of the user triggering the ad.

Average return on ad spend for checkout events. This metric may include conversions that are modeled.

Average return on ad spend for page visit events. This metric may include conversions that are modeled.

The total saves of your Pins divided by the total number of times your Pins were on screen.

The rate of earned Repins

The rate of paid Repins

The number of times people saved your Pin to a board.

Number of search conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of search conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of search conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of search conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of search conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of search conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of search conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of search conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of search conversions where the ad exposure occurred on tablet and conversion occurred on tablet

Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of signup conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of signup conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of signup conversions where the ad exposure occurred on tablet and conversion occurred on tablet

Total amount you've spent during the reporting time period

The money you spend for promoted Pins, in micro dollars

Targeted Audience of the user triggering the ad.

Targeted Interest of the user triggering the ad.

Targeted Pinner Interest of the user triggering the ad.

Total number of times your video ad played continuously for at least 3 seconds while 50% visible (paid and earned)

The quantity from web conversions from your promoted Pins, including both first-order and downstream

The value from web conversions from your promoted Pins, including both first-order and downstream, in micro dollars

The total number of times someone goes back to a previous page within an Idea Pin, including paid and earned

The total number of times someone advances to a new page within an Idea Pin, including paid and earned

The number of times someone taps on a product tagged within an Idea Pin, paid and earned.

The total play time for your video in minutes.

Total saves divided by total impressions

The number of Repins from earned and paid sources

Total number of times your video ad played 25% of its length, including views that skipped ahead to this point (paid and earned)

Total number of times your video ad played 50% of its length, including views that skipped ahead to this point (paid and earned)

Total number of times your video ad played 75% of its length, including views that skipped ahead to this point (paid and earned)

Total number of times your video ad played 95% of its length, including views that skipped ahead to this point (paid and earned)

Total number of times your video ad played 100% of its length, including views that skipped ahead to this point (paid and earned)

Total number of times your video ad started playing (paid and earned)

Total number of times your video ad played continuously for at least 2 seconds while 50% visible (paid and earned)

Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of unknown conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of unknown conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of unknown conversions where the ad exposure occurred on tablet and conversion occurred on tablet

Total value of app install events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of signup events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of signup events resulting from interactions with your ad. This metric may include conversions that are modeled.

Runtime of your video ad

Total number of video starts.

The amount of views for at least 2 seconds with 50% of video in view.

Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of view category conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of view category conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of view category conversions where the ad exposure occurred on tablet and conversion occurred on tablet

Total number of add to cart events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of app install events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of category view events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of checkout events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of custom events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of lead events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of page visit events resulting from views of your ad. This metric may include conversions that are modeled.

Number of signup events resulting from views of your ad. This metric may include conversions that are modeled.

Number of unknown events resulting from views of your ads. This metric may include conversions that are modeled.

Total number of watch video events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of website search events resulting from views of your ad. This metric may include conversions that are modeled.

The quantity from total view checkouts from your promoted Pins

Total value of checkout events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of checkout events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of add to cart events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of app install events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of category events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of custom events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of lead events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of page visit events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of signup events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of signup events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of unknown events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of watch video events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of website search events resulting from views of your ad. This metric may include conversions that are modeled.

Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on desktop

Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on mobile

Number of watch video conversions where the ad exposure occurred on desktop and conversion occurred on tablet

Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on desktop

Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on mobile

Number of watch video conversions where the ad exposure occurred on mobile and conversion occurred on tablet

Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on desktop

Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on mobile

Number of watch video conversions where the ad exposure occurred on tablet and conversion occurred on tablet

Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total value of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web add to cart events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web category view events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web checkout events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web custom events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web lead events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web page visit events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web signup events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web unknown events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web watch video events resulting from clicks on your ad. This metric may include conversions that are modeled.

Total number of web website search events resulting from clicks on your ad. This metric may include conversions that are modeled.

Average cost per web add to cart event. This metric may include conversions that are modeled.

Average cost per web category view event. This metric may include conversions that are modeled.

Average cost per web checkout event. This metric may include conversions that are modeled.

Average cost per web custom event. This metric may include conversions that are modeled.

Average cost per web lead event. This metric may include conversions that are modeled.

Average cost per web page visit event. This metric may include conversions that are modeled.

Average cost per web signup event. This metric may include conversions that are modeled.

Average cost per web unknown event. This metric may include conversions that are modeled.

Average cost per web watch video event. This metric may include conversions that are modeled.

Average cost per web website search event. This metric may include conversions that are modeled.

Total number of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total number of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web add to cart events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web category view events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web checkout events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web custom events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web lead events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web page visit events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web signup events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web unknown events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web watch video events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web website search events resulting from engagements with your ad (save, closeup or carousel swipe). This metric may include conversions that are modeled.

Total value of web add to cart events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web category view events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web checkout events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web custom events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web lead events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web page visit events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web signup events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web unknown events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web watch video events resulting from interactions with your ad. This metric may include conversions that are modeled.

Total value of web website search events resulting from interactions with your ad. This metric may include conversions that are modeled.

Average return on ad spend for web add to cart events. This metric may include conversions that are modeled.

Average return on ad spend for web category view events. This metric may include conversions that are modeled.

Average return on ad spend for web checkout events. This metric may include conversions that are modeled.

Average return on ad spend for web custom events. This metric may include conversions that are modeled.

Average return on ad spend for web lead events. This metric may include conversions that are modeled.

Average return on ad spend for web page visit events. This metric may include conversions that are modeled.

Average return on ad spend for web signup events. This metric may include conversions that are modeled.

Average return on ad spend for web unknown events. This metric may include conversions that are modeled.

Average return on ad spend for web watch video events. This metric may include conversions that are modeled.

Average return on ad spend for web website search events. This metric may include conversions that are modeled.

Total number of sessions loaded in a browser

Total value of web lead events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web category view events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web checkout events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web custom events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web lead events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web page visit events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web signup events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web unknown events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web watch video events resulting from views of your ad. This metric may include conversions that are modeled.

Total number of web website search events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web add to cart events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web category view events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web checkout events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web checkout events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web custom events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web page visit events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web signup events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web unknown events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web watch video events resulting from views of your ad. This metric may include conversions that are modeled.

Total value of web website search events resulting from views of your ad. This metric may include conversions that are modeled.

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.