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Connect WooCommerce to Power BI

Connect WooCommerce to Power BI and and make the most of your data with direct integration into Power BI. Discover how to transfer, analyze, and visualize your marketing data to support better, data-driven decisions.

WooCommerce query · Power BI format
Ready to refresh
WooCommerce One source
Saved query API URL
Power BI Web · Import
WooCommerce accounts One or several selected accounts
Reporting grain Date · campaign · ad set · ad
Fields Selected metrics + dimensions
Date range Last 28 days · example preset
Filters Optional · query-specific
Power BI mode Import through Web (Basic)
One saved URL represents one Catchr source. Multiple WooCommerce accounts can share the query.

Used by the world's leading companies

Get WooCommerce data into Power BI

A no-code connection that works in Power BI Desktop and in the Power BI service.

Connect your data

Launch WooCommerce reporting faster

Skip ODBC drivers and custom API scripts. The connection runs from your browser and Power BI, with nothing else to install on your machine.

Automate extraction

Always work with fresh numbers

Once the report is published, Power BI calls your Facebook Ads query again on the schedule you choose, so weekly reviews start from current figures.

More than just one source

Connect your entire stack. Not only WooCommerce.

Connect not only your WooCommerce account but all your Ecommerce accounts too.

Start with a template

Ready-to-use Power BI dashboards

Move faster with templates built for Ecommerce reporting in Power BI.

Use your WooCommerce data with ready-to-use dashboards for tracking performance, trends, and key indicators.

WooCommerce metrics and dimensions available in Power BI

Access 21 metrics and 238 dimensions from WooCommerce connectors including Shop Net Sales, Shop Gross Sales, Shop Total Orders, Shop Total Customers, Shop Total Refunds, Order Date Created, Order Attribution UTM Source, Order Attribution UTM Medium, Order Attribution Device Type, Product Id and more.

21

Available metrics

238

Available dimensions

How to connect WooCommerce to Power BI ?

Four steps, from Catchr to a refreshed Power BI report.

Step one

Authorize WooCommerce

Connect WooCommerce in Catchr with a WooCommerce user that has access to the Ecommerce accounts you need, and make those accounts available for reporting.

Client A · Connected sources
5 sources ready
WooCommerce 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Build and preview the query

Choose Power BI format, select WooCommerce, accounts, fields, date range, filters, and supported options. Preview the response, save the query, and copy its URL.

Step three

Use Get data > Web

In Power BI Desktop, choose Get data > Web, keep Basic selected, paste the complete Catchr URL, confirm, then load or transform the response.

Step four

Shape, model, and refresh

Clean the table in Power Query, add relationships and DAX measures, then publish the report and set its refresh schedule in the Power BI service.

WooCommerce to Power BI pricing

Choose your plan by the number of platforms and accounts you report on.

Starter

For freelancers and small teams.

$ 24 /mo

Billed monthly · cancel anytime

Platforms3
Accounts10
Start free trial

Growth

For agencies managing more clients.

$ 239 /mo

Billed monthly · cancel anytime

Platforms10
Accounts100
Start free trial

Scale

For teams reporting at scale.

$ 599 /mo

Billed monthly · cancel anytime

Platforms25
Accounts500
Start free trial

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WooCommerce to Power BI: FAQ

Answers to common questions about connecting data to spreadsheets, dashboards, AI assistants, and reporting tools with Catchr.

How do I connect WooCommerce to Power BI?

Connect the WooCommerce store in Catchr with its URL, consumer key and consumer secret. In Catchr’s Power BI query builder, select order IDs, dates, statuses and totals and preview a short extraction. Import the generated URL through Get data > Web in Power BI Desktop. Check the returned rows before building measures, keeping order statuses and order-level totals before expanding product lines clear in the model.

Which WooCommerce data can I report on?

Catchr includes orders, order lines, products, product variations, customers, and coupons. You can examine order totals, discounts, shipping, taxes, quantities, SKUs, payment methods, and order status. Use order-level fields for a sales overview and line-item fields for product performance; they represent different levels of detail.

Why are my WooCommerce sales higher than expected?

Check whether an order total is repeated for every product row or duplicated by a blend. A three-product order still has one order total. Also align included statuses, currency, tax, shipping, and refund treatment with the WooCommerce report you are comparing. A sum of raw order totals is not automatically the same measure as net sales.

Can I report on WooCommerce products and variations?

Yes. Use order-line product ID, variation ID, SKU, quantity, and line total to compare what was sold. Line subtotal is before discounts, while line total is after discounts; taxes have separate fields. Keep order-level shipping and totals out of a simple product sum unless you deliberately allocate them across items.

Which date should I use for WooCommerce reporting?

Order creation, payment, completion, and modification dates describe different stages of an order. Choose the date that matches the question and check the date range field used by the chart. For example, an order created at month-end may be paid the next month. Align local and GMT date fields before comparing periods.

Can I use customer IDs to count all WooCommerce buyers?

Customer IDs identify registered customers, but WooCommerce uses customer ID 0 for guest orders. Counting distinct customer IDs therefore does not provide a complete count of individual buyers when guest checkout is used. Keep registered-customer analysis separate from guest-order totals, and define a consistent customer identification method before calculating repeat purchase rates.

Can I combine WooCommerce sales with advertising costs?

Yes. Add Google Ads or another advertising source to compare spend with store sales. Aggregate orders and spend to compatible dates and currencies before creating relationships. Store attribution fields may help where they are populated, but total store revenue divided by ad spend is a blended efficiency measure, not proof that every sale came from those ads.

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