Fields listing for CallRail

Unique identifier for the account.

Whether or not the account is a HIPAA account.

Name of the account.

Whether or not the account has recording enabled for outbound calls placed via the CallRail web application.

The type of call, formatted for display.

Number of calls that lasted for less than 15 seconds

Email address for the user who answered the call, when applicable.

Percentage of calls that were answered

Whether the call was answered (true) or not answered (false).

Call answered integer

The phone number of the person or business who answered the call from the dialed tracking number.

The name of the campaign the call belongs to.

The date and time the call was created in the current timezone (ISO 8601 format) with an offset.

The customer’s city, based on the original assigned location of their phone number.

The customer’s country, based on the area code of their phone number.

The customer’s name, as reported by Caller ID.

The customer’s phone number (in E.164 format).

The 2-character abbreviation for the customer’s state, based on the original assigned location of their phone number.

Either mobile or desktop, available for calls placed to Website (Session) trackers.

Whether the call was inbound (from a customer to you) or outbound (from you to a customer).

The duration of the call in seconds.

fbclid as captured from the landing page parameter, available for calls placed to Website (Session) trackers.

Whether or not the call is the caller’s first call to this company.

Google Universal Analytics _ga value, available for calls placed to Website (Session) trackers

gclid as captured from the landing page parameter, available for calls placed to Website (Session) trackers. This is also available for calls from Google Ads call assets (formerly called extensions) and call-only ads through the use of our Google Ads Call Details Forwarding integration.

A list of relevant keywords automatically found in the call transcription.

Unique identifier for the call.

The keywords the visitor searched for, if available for calls placed to Website (Session) trackers. Keywords only provided from paid ad sources.

Array of keywords spotted, each containing keyword with locations in seconds offset from beginning of recording.

The URL the caller first landed on, available for calls placed to Website (Session) trackers.

The URL of the active page at the time the call was placed, available for calls placed to Website (Session) trackers.

The medium associated with the call. Most commonly “PPC”, “direct”, or “Organic”.

Number of missed calls

msclkid as captured from the landing page parameter, available for calls placed to Website (Session) Trackers.

Any text notes to associate with this call.

The number of times this company received a call from this customer prior to this call. If this is the first call from the customer, prior_calls will be 0.

A URL pointing to the calls/recording api endpoint.

The length in seconds of the recording, if available.

The URL for a stand-alone recording player for this call, if available.

The domain that referred the caller to your website, available for calls placed to Website (Session) trackers.

The URL that referred the caller to your website, available for calls placed to Website (Session) trackers.

The marketing source that led to the phone call.

The name of the tracking number within CallRail.

A JSON object containing the values of the percentage of time spent talking by the Agent and Customer on a call.

The date and time the call started in the current timezone (ISO 8601 format) with an offset.

Three to five sentences that summarizes the contents of the call. This is available when the call is over 30 seconds, for customers with a subscription to a Premium Converation Intelligence plan.

Any tags which have been applied to this call.

The total number of calls received from a customer phone number.

Total duration of all calls in second.

If provided, only return calls to this specific tracking number.

The business’ tracking phone number for this call (in E.164 format).

The type of call. One of abandoned, answered, in_progress, missed, outbound, voicemail, or voicemail_transcription.

utm_campaign as captured from the landing page parameter, or as specified in the configuration for Source Trackers.

utm_content as captured from the landing page parameter, available for calls placed to Website (Session) trackers.

utm_medium as captured from the landing page parameter for Website (Session) Trackers, or as specified in the configuration for Source Trackers.

utm_source as captured from the landing page parameter for Website (Session) Trackers, or as specified in the configuration for Source Trackers.

utm_term as captured from the landing page parameter, available for calls placed to Website (Session) trackers.

Google Analytics _utma value, available for calls placed to Website (Session) trackers.

Google Analytics _utmb value, available for calls placed to Website (Session) trackers.

Google Analytics _utmc value, available for calls placed to Website (Session) trackers.

Google Analytics _utmv value, available for calls placed to Website (Session) trackers.

Google Analytics _utmz value, available for calls placed to Website (Session) trackers.

A number representing the value of this call.

Whether the call ended with a voicemail (true) or not (false).

Only present if the call was recorded. Contains the URLs of two images representing the volume of the call over time.

Total number of calls

Average duration of a call

Is inbound call boolean

Is outbound calls boolean

Whether or not the company has CallScore enabled.

Whether or not the company has Transcripts and Call Highlights enabled.

The date and time the company was created in UTC (ISO 8601 format).

The date and time the company was disabled in UTC (ISO 8601 format). If the company is still enabled, this value will be null.

Whether or not the company has the Javascript Snippet enabled. This field will be null if the Javascript Snippet has never been installed.

Indicates whether the company has the external form capture feature enabled.

Unique identifier for the company.

Whether or not the company has manual lead scoring enabled.

Name of the company.

The URL for the CallRail tracking script for this company.

Indicates whether the company is currently “active” or “disabled”.

Cookie duration length in number of days (30, 60, 90, or 365.) Visitors who clear their cookies, return after the cookie expires, or use a different web browser will be treated as new visitors.

Option to override the original source when a visitor arrives on a landing page containing a given param.

Option to override the original source when a visitor arrives via PPC.

Time Zone configured for this company.

Year, month, and day.

Day of the year

Week of the year

Number of times where a form is submitted and is the first form submitted from a person

The name of the first field in the form

The value of the first field in the form

The name of the second field in the form

The value of the second field in the form

The name of the third field in the form

The value of the third field in the form

The name of the fourth field in the form

The value of the fourth field in the form

The name of the fifth field in the form

The value of the fifth field in the form

The name of the sixth field in the form

The value of the sixth field in the form

The name of the seventh field in the form

The value of the seventh field in the form

The name of the eighth field in the form

The value of the eighth field in the form

The name of the ninth field in the form

The value of the ninth field in the form

The name of the tenth field in the form

The value of the tenth field in the form

The name of the eleventh field in the form

The value of the eleventh field in the form

The name of the twelfth field in the form

The value of the twelfth field in the form

The name of the Custom Form responsible for the form capture, where applicable.

The name of the campaign the form submission belongs to.

The customer’s name, as reported by Caller ID.

The customer’s phone number (in E.164 format).

Indicates whether this is the first form submitted from a person.

Unique identifier for the form submission.

The keywords the visitor searched for. Keywords only provided from paid ad sources.

The URL that the user landed on from the referring entity

The current lead status for the form submission. One of good_lead, not_a_lead, previously_marked_good_lead, or null.

“PPC” or “Organic”.

Note associated with the form submission.

Name of the referring entity, e.g. google_paid.

URL for the referring entity

The marketing source that led to the form submission.

Server time when the form was submitted. This is assigned by the CallRail app.

Array of tags that have been applied to the form submission.

A link to the lead’s timeline, which displays the web sessions and touchpoints a lead had on your website before, during, and after submitting a form.

utm_campaign as captured from the landing page parameter.

utm_medium as captured from the landing page parameter.

utm_source as captured from the landing page parameter.

Indicates whether the form has a monetary value associated with it.

Number of form submissions

The URL that the form was submitted to

Good lead and first time caller number

If provided, the id of the call that was originally scored as a good lead.

If provided, the time of the call that was originally scored as a good lead.

Portion of first time callers marked as good leads

Hour of the day

The current lead status of this caller (as of this call). One of good_lead, not_a_lead, previously_marked_good_lead, or null.

Number of new leads

Month and day

Month of the year

Quarter of the year

The name reference from the available colors.

The name reference from the available colors.

The date and time the tag was created in the current timezone (ISO 8601 format) with an offset.

Unique identifier for the Tag object.

Indicates whether the tag is at the account level or the company level.

The name of the tag formatted for display.

Indicates whether the tag is currently “enabled” or “disabled”.

Number of calls that lasted for less than 15 seconds

Number of missed calls

Number of calls going to voicemail integer

Number of inbound calls

Number of outbound calls

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.