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Braze
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JSON / CSV / XML
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Introduction

Datasources and destinations

Fields listing for Branch

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

19 metrics89 dimensions

108 fields

All fields
FieldDetails
App Store
User app store
Field IDuser_data_app_store
DimensionTEXT
App Version
User app version
Field IDuser_data_app_version
DimensionTEXT
Attributed
Whether event is attributed
Field IDattributed
DimensionBOOLEAN
Branch CTA View
Count of Branch CTA views
Field IDeo_branch_cta_view
MetricNUMBER
Click
Number of EO clicks tracked by Branch
Field IDeo_click
MetricNUMBER
Commerce Event
Count of EO commerce events
Field IDeo_commerce_event
MetricNUMBER
Content Event
Count of EO content events
Field IDeo_content_event
MetricNUMBER
Cost
Cost associated with the events
Field IDcost
MetricNUMBER
Country
User country
Field IDuser_data_country
DimensionCOUNTRY
Country Code
User country code
Field IDuser_data_geo_country_code
DimensionCOUNTRY_CODE
Custom Event
Count of EO custom events
Field IDeo_custom_event
MetricNUMBER
Custom Param 1
Custom parameter 1 in event data
Field IDevent_data_custom_param_1
DimensionTEXT
Custom Param 2
Custom parameter 2 in event data
Field IDevent_data_custom_param_2
DimensionTEXT
Custom Param 3
Custom parameter 3 in event data
Field IDevent_data_custom_param_3
DimensionTEXT
Customer Event Alias
Customer-defined alias for the event
Field IDcustomer_event_alias
DimensionTEXT
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
Days from Last Attributed Touch to Event
Days since last attributed touch to event
Field IDdays_from_last_attributed_touch_to_event
MetricNUMBER
Days from Last CTA View to Event
Days since last CTA view to event
Field IDdays_from_last_cta_view_to_event
MetricNUMBER
Deep Linked
Whether event was deep linked
Field IDdeep_linked
DimensionBOOLEAN
Dismissal
Count of EO dismissal events
Field IDeo_dismissal
MetricNUMBER
DMA Code
User DMA code
Field IDuser_data_geo_dma_code
DimensionMETRO_CODE
Environment
User environment
Field IDuser_data_environment
DimensionTEXT
First Event for User
Flag for user's first event
Field IDfirst_event_for_user
DimensionBOOLEAN
From Desktop
Whether event originated from desktop
Field IDfrom_desktop
DimensionBOOLEAN
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
Impression
Number of EO impressions tracked by Branch
Field IDeo_impression
MetricNUMBER
Install
Count of EO install events
Field IDeo_install
MetricNUMBER
Language
User language
Field IDuser_data_language
DimensionTEXT
Last Attributed Touch - Ad ID
Last attributed touch data (~ ad ID)
Field IDlast_attributed_touch_data_tilde_ad_id
DimensionTEXT
Last Attributed Touch - Ad Name
Last attributed touch data (~ ad name)
Field IDlast_attributed_touch_data_tilde_ad_name
DimensionTEXT
Last Attributed Touch - Ad Set ID
Last attributed touch data (~ ad set ID)
Field IDlast_attributed_touch_data_tilde_ad_set_id
DimensionTEXT
Last Attributed Touch - Ad Set Name
Last attributed touch data (~ ad set name)
Field IDlast_attributed_touch_data_tilde_ad_set_name
DimensionTEXT
Last Attributed Touch - Advertising Partner Name
Last attributed touch data (~ advertising partner name)
Field IDlast_attributed_touch_data_tilde_advertising_partner_name
DimensionTEXT
Last Attributed Touch - Campaign
Last attributed touch data (~ campaign)
Field IDlast_attributed_touch_data_tilde_campaign
DimensionTEXT
Last Attributed Touch - Campaign ID
Last attributed touch data (~ campaign ID)
Field IDlast_attributed_touch_data_tilde_campaign_id
DimensionTEXT
Last Attributed Touch - Channel
Last attributed touch data (~ channel)
Field IDlast_attributed_touch_data_tilde_channel
DimensionTEXT
Last Attributed Touch - Creative ID
Last attributed touch data (~ creative ID)
Field IDlast_attributed_touch_data_tilde_creative_id
DimensionTEXT
Last Attributed Touch - Creative Name
Last attributed touch data (~ creative name)
Field IDlast_attributed_touch_data_tilde_creative_name
DimensionTEXT
Last Attributed Touch - Customer Ad Name
Last attributed touch data (~ customer ad name)
Field IDlast_attributed_touch_data_tilde_customer_ad_name
DimensionTEXT
Last Attributed Touch - Customer Ad Set Name
Last attributed touch data (~ customer ad set name)
Field IDlast_attributed_touch_data_tilde_customer_ad_set_name
DimensionTEXT
Last Attributed Touch - Customer Campaign
Last attributed touch data (~ customer campaign)
Field IDlast_attributed_touch_data_tilde_customer_campaign
DimensionTEXT
Last Attributed Touch - Customer Keyword
Last attributed touch data (~ customer keyword)
Field IDlast_attributed_touch_data_tilde_customer_keyword
DimensionTEXT
Last Attributed Touch - Customer Placement
Last attributed touch data (~ customer placement)
Field IDlast_attributed_touch_data_tilde_customer_placement
DimensionTEXT
Last Attributed Touch - Customer Secondary Publisher
Last attributed touch data (~ customer secondary publisher)
Field IDlast_attributed_touch_data_tilde_customer_secondary_publisher
DimensionTEXT
Last Attributed Touch - Customer Sub-Site Name
Last attributed touch data (~ customer sub-site name)
Field IDlast_attributed_touch_data_tilde_customer_sub_site_name
DimensionTEXT
Last Attributed Touch - Feature
Last attributed touch data (~ feature)
Field IDlast_attributed_touch_data_tilde_feature
DimensionTEXT
Last Attributed Touch - Journey ID
Last attributed touch data (~ journey ID)
Field IDlast_attributed_touch_data_tilde_journey_id
DimensionTEXT
Last Attributed Touch - Keyword
Last attributed touch data (~ keyword)
Field IDlast_attributed_touch_data_tilde_keyword
DimensionTEXT
Last Attributed Touch - Keyword ID
Last attributed touch data (~ keyword ID)
Field IDlast_attributed_touch_data_tilde_keyword_id
DimensionTEXT
Last Attributed Touch - Marketing Title
Last attributed touch data (~ marketing title)
Field IDlast_attributed_touch_data_tilde_marketing_title
DimensionTEXT
Last Attributed Touch - Placement
Last attributed touch data (~ placement)
Field IDlast_attributed_touch_data_tilde_placement
DimensionTEXT
Last Attributed Touch - Stage
Last attributed touch data (~ stage)
Field IDlast_attributed_touch_data_tilde_stage
DimensionTEXT
Last Attributed Touch - Tags
Last attributed touch data (~ tags)
Field IDlast_attributed_touch_data_tilde_tags
DimensionTEXT
Last Attributed Touch - View ID
Last attributed touch data (~ view ID)
Field IDlast_attributed_touch_data_tilde_view_id
DimensionTEXT
Last Attributed Touch - View Name
Last attributed touch data (~ view name)
Field IDlast_attributed_touch_data_tilde_view_name
DimensionTEXT
Last Attributed Touch Data + Current Feature
Last attributed touch data (+ current feature)
Field IDlast_attributed_touch_data_plus_current_feature
DimensionTEXT
Last Attributed Touch Data + Via Features
Last attributed touch data (+ via features)
Field IDlast_attributed_touch_data_plus_via_features
DimensionTEXT
Last Attributed Touch Data + Web Format
Last attributed touch data (+ web format)
Field IDlast_attributed_touch_data_plus_web_format
DimensionTEXT
Last Attributed Touch Data $ 3P
Last attributed touch data ($ 3P)
Field IDlast_attributed_touch_data_dollar_3p
DimensionTEXT
Last Attributed Touch Data $ Marketing Title
Last attributed touch data ($ marketing title)
Field IDlast_attributed_touch_data_dollar_marketing_title
DimensionTEXT
Last Attributed Touch Type
Last attributed touch type
Field IDlast_attributed_touch_type
DimensionTEXT
Last CTA view - Ad ID
Last CTA view data (~ ad ID)
Field IDlast_cta_view_data_tilde_ad_id
DimensionTEXT
Last CTA view - Ad Name
Last CTA view data (~ ad name)
Field IDlast_cta_view_data_tilde_ad_name
DimensionTEXT
Last CTA view - Ad Set ID
Last CTA view data (~ ad set ID)
Field IDlast_cta_view_data_tilde_ad_set_id
DimensionTEXT
Last CTA view - Ad Set Name
Last CTA view data (~ ad set name)
Field IDlast_cta_view_data_tilde_ad_set_name
DimensionTEXT
Last CTA view - Advertising Partner Name
Last CTA view data (~ advertising partner name)
Field IDlast_cta_view_data_tilde_advertising_partner_name
DimensionTEXT
Last CTA view - Campaign
Last CTA view data (~ campaign)
Field IDlast_cta_view_data_tilde_campaign
DimensionTEXT
Last CTA view - Campaign ID
Last CTA view data (~ campaign ID)
Field IDlast_cta_view_data_tilde_campaign_id
DimensionTEXT
Last CTA view - Channel
Last CTA view data (~ channel)
Field IDlast_cta_view_data_tilde_channel
DimensionTEXT
Last CTA view - Creative ID
Last CTA view data (~ creative ID)
Field IDlast_cta_view_data_tilde_creative_id
DimensionTEXT
Last CTA view - Creative Name
Last CTA view data (~ creative name)
Field IDlast_cta_view_data_tilde_creative_name
DimensionTEXT
Last CTA view - Feature
Last CTA view data (~ feature)
Field IDlast_cta_view_data_tilde_feature
DimensionTEXT
Last CTA view - Secondary Publisher
Last CTA view data (~ secondary publisher)
Field IDlast_cta_view_data_tilde_secondary_publisher
DimensionTEXT
Last CTA view - Stage
Last CTA view data (~ stage)
Field IDlast_cta_view_data_tilde_stage
DimensionTEXT
Last CTA view - Tags
Last CTA view data (~ tags)
Field IDlast_cta_view_data_tilde_tags
DimensionTEXT
Last CTA View Data + Via Features
Last CTA view data (+ via features)
Field IDlast_cta_view_data_plus_via_features
DimensionTEXT
Last CTA View Data + Web Format
Last CTA view data (+ web format)
Field IDlast_cta_view_data_plus_web_format
DimensionTEXT
Last CTA View Data $ 3P
Last CTA view data ($ 3P)
Field IDlast_cta_view_data_dollar_3p
DimensionTEXT
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
Name
Event name
Field IDname
DimensionTEXT
Open
Count of EO open events
Field IDeo_open
MetricNUMBER
Opted In
User opted in flag
Field IDuser_data_opted_in
DimensionBOOLEAN
Opted In Status
User opt-in status
Field IDuser_data_opted_in_status
DimensionTEXT
Origin
Event origin
Field IDorigin
DimensionTEXT
OS
User operating system
Field IDuser_data_os
DimensionTEXT
Pageview
Count of EO pageview events
Field IDeo_pageview
MetricNUMBER
Platform
User platform
Field IDuser_data_platform
DimensionTEXT
Product Categories
Product categories in event data
Field IDevent_data_product_categories
DimensionTEXT
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
Region
User region (English)
Field IDuser_data_geo_region_en
DimensionREGION
Reinstall
Count of EO reinstall events
Field IDeo_reinstall
MetricNUMBER
SLast Attributed Touch - Secondary Publisher
Last attributed touch data (~ secondary publisher)
Field IDlast_attributed_touch_data_tilde_secondary_publisher
DimensionTEXT
Timestamp
Event timestamp
Field IDtimestamp
DimensionYEAR_MONTH_DAY_SECOND
User Lifecycle Event
Count of EO user lifecycle events
Field IDeo_user_lifecycle_event
MetricNUMBER
Web Session Start
Count of EO web session start events
Field IDeo_web_session_start
MetricNUMBER
Web-to-App Auto Redirect
Count of automatic web-to-app redirects triggered by Branch
Field IDeo_web_to_app_auto_redirect
MetricNUMBER
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
XX Click
Number of XX clicks tracked by Branch
Field IDxx_click
MetricNUMBER
XX Impression
Number of XX impressions tracked by Branch
Field IDxx_impression
MetricNUMBER
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK

Explore destinations for your data

AI

Claude

Ask Claude about your Marketing data.
View connector
AI

ChatGPT

Ask ChatGPT about your Marketing data.
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Spreadsheet

Excel

Easily track, report, and analyze your marketing KPIs in Excel.‍
View connector
Data lake

Azure Blob Storage

Quickly export your marketing data to Azure Blob Storage for secure storage and analysis, streamlining workflows and enhancing insights.
View connector
Data lake

Google Cloud Storage

Effortlessly export marketing data to Google Cloud Storage for secure, scalable storage and streamlined insights.
View connector
Data lake

Amazon S3

Unlock effortless data storage and management for your marketing team with seamless transfers to Amazon S3, simplifying workflows and accelerating insights.
View connector
Data warehousing

Snowflake

Effortlessly integrates your data in Snowflake, providing a seamless solution for storage, analysis, and real-time insights.
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Data warehousing

Amazon Redshift

Access advanced analytics and insights by effortlessly connecting your marketing data to Amazon Redshift.
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Data warehousing

Azure SQL

Effortlessly connect your marketing data to Azure SQL for immediate access to valuable insights.
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Data warehousing

PostgreSQL

Effortlessly send data from multiple Marketing platforms to your PostgreSQL database with Catchr for seamless integration, storage, and management.
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Data warehousing

MySQL

Seamlessly integrate your marketing data with MySQL to access valuable analytics and insights.
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Visualization

Tableau

Empower your marketing teams with seamless data transfer to Tableau.
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Visualization

Power BI

Whether it's social media analytics, email marketing results, or PPC campaign data, Catchr bridges the gap. Export your data to Power BI.
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Data warehousing

Big Query

Unlock advanced analytics and insights by easily connecting your marketing data to BigQuery.
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Visualization

Data Studio (formerly Looker Studio)

Catchr makes it super easy to visualize your marketing data into Data Studio (formerly Looker Studio).
View connector
Spreadsheet

Google Sheets

Effortlessly report, monitor, and analyze your marketing KPIs in Google Sheets.
View connector
Introduction
Fields list
Destinations