Introduction

Datasources and destinations

Fields listing for Branch

Branch App ID
Branch app ID.
Field IDapp_id
TypeTEXT
Data Typedimension
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
TypeYEAR
Data Typedimension
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
TypeYEAR_QUARTER
Data Typedimension
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
TypeYEAR_MONTH
Data Typedimension
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
TypeYEAR_WEEK
Data Typedimension
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
TypeYEAR_MONTH_DAY
Data Typedimension
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
TypeQUARTER
Data Typedimension
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
TypeMONTH
Data Typedimension
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
TypeWEEK
Data Typedimension
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
TypeMONTH_DAY
Data Typedimension
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
TypeDAY_OF_WEEK
Data Typedimension
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
TypeDAY
Data Typedimension
Impression
Number of EO impressions tracked by Branch
Field IDeo_impression
TypeNUMBER
Data Typemetric
Click
Number of EO clicks tracked by Branch
Field IDeo_click
TypeNUMBER
Data Typemetric
XX Impression
Number of XX impressions tracked by Branch
Field IDxx_impression
TypeNUMBER
Data Typemetric
XX Click
Number of XX clicks tracked by Branch
Field IDxx_click
TypeNUMBER
Data Typemetric
Web-to-App Auto Redirect
Count of automatic web-to-app redirects triggered by Branch
Field IDeo_web_to_app_auto_redirect
TypeNUMBER
Data Typemetric
Branch CTA View
Count of Branch CTA views
Field IDeo_branch_cta_view
TypeNUMBER
Data Typemetric
Open
Count of EO open events
Field IDeo_open
TypeNUMBER
Data Typemetric
Install
Count of EO install events
Field IDeo_install
TypeNUMBER
Data Typemetric
Reinstall
Count of EO reinstall events
Field IDeo_reinstall
TypeNUMBER
Data Typemetric
Web Session Start
Count of EO web session start events
Field IDeo_web_session_start
TypeNUMBER
Data Typemetric
Pageview
Count of EO pageview events
Field IDeo_pageview
TypeNUMBER
Data Typemetric
Commerce Event
Count of EO commerce events
Field IDeo_commerce_event
TypeNUMBER
Data Typemetric
Custom Event
Count of EO custom events
Field IDeo_custom_event
TypeNUMBER
Data Typemetric
Content Event
Count of EO content events
Field IDeo_content_event
TypeNUMBER
Data Typemetric
Dismissal
Count of EO dismissal events
Field IDeo_dismissal
TypeNUMBER
Data Typemetric
User Lifecycle Event
Count of EO user lifecycle events
Field IDeo_user_lifecycle_event
TypeNUMBER
Data Typemetric
Cost
Cost associated with the events
Field IDcost
TypeNUMBER
Data Typemetric
Name
Event name
Field IDname
TypeTEXT
Data Typedimension
Origin
Event origin
Field IDorigin
TypeTEXT
Data Typedimension
Timestamp
Event timestamp
Field IDtimestamp
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Deep Linked
Whether event was deep linked
Field IDdeep_linked
TypeBOOLEAN
Data Typedimension
From Desktop
Whether event originated from desktop
Field IDfrom_desktop
TypeBOOLEAN
Data Typedimension
Attributed
Whether event is attributed
Field IDattributed
TypeBOOLEAN
Data Typedimension
Last Attributed Touch Type
Last attributed touch type
Field IDlast_attributed_touch_type
TypeTEXT
Data Typedimension
Last Attributed Touch - Tags
Last attributed touch data (~ tags)
Field IDlast_attributed_touch_data_tilde_tags
TypeTEXT
Data Typedimension
SLast Attributed Touch - Secondary Publisher
Last attributed touch data (~ secondary publisher)
Field IDlast_attributed_touch_data_tilde_secondary_publisher
TypeTEXT
Data Typedimension
Last Attributed Touch Data + Current Feature
Last attributed touch data (+ current feature)
Field IDlast_attributed_touch_data_plus_current_feature
TypeTEXT
Data Typedimension
Last Attributed Touch Data + Via Features
Last attributed touch data (+ via features)
Field IDlast_attributed_touch_data_plus_via_features
TypeTEXT
Data Typedimension
Last Attributed Touch - Campaign
Last attributed touch data (~ campaign)
Field IDlast_attributed_touch_data_tilde_campaign
TypeTEXT
Data Typedimension
Last Attributed Touch - Advertising Partner Name
Last attributed touch data (~ advertising partner name)
Field IDlast_attributed_touch_data_tilde_advertising_partner_name
TypeTEXT
Data Typedimension
Last Attributed Touch - Feature
Last attributed touch data (~ feature)
Field IDlast_attributed_touch_data_tilde_feature
TypeTEXT
Data Typedimension
Last Attributed Touch - Creative Name
Last attributed touch data (~ creative name)
Field IDlast_attributed_touch_data_tilde_creative_name
TypeTEXT
Data Typedimension
Last Attributed Touch Data + Web Format
Last attributed touch data (+ web format)
Field IDlast_attributed_touch_data_plus_web_format
TypeTEXT
Data Typedimension
Last Attributed Touch - Creative ID
Last attributed touch data (~ creative ID)
Field IDlast_attributed_touch_data_tilde_creative_id
TypeTEXT
Data Typedimension
Last Attributed Touch - Ad Name
Last attributed touch data (~ ad name)
Field IDlast_attributed_touch_data_tilde_ad_name
TypeTEXT
Data Typedimension
Last Attributed Touch - Ad ID
Last attributed touch data (~ ad ID)
Field IDlast_attributed_touch_data_tilde_ad_id
TypeTEXT
Data Typedimension
Last Attributed Touch - Campaign ID
Last attributed touch data (~ campaign ID)
Field IDlast_attributed_touch_data_tilde_campaign_id
TypeTEXT
Data Typedimension
Last Attributed Touch - Placement
Last attributed touch data (~ placement)
Field IDlast_attributed_touch_data_tilde_placement
TypeTEXT
Data Typedimension
Last Attributed Touch - Stage
Last attributed touch data (~ stage)
Field IDlast_attributed_touch_data_tilde_stage
TypeTEXT
Data Typedimension
Last Attributed Touch - Channel
Last attributed touch data (~ channel)
Field IDlast_attributed_touch_data_tilde_channel
TypeTEXT
Data Typedimension
Last Attributed Touch - Ad Set Name
Last attributed touch data (~ ad set name)
Field IDlast_attributed_touch_data_tilde_ad_set_name
TypeTEXT
Data Typedimension
Last Attributed Touch - Ad Set ID
Last attributed touch data (~ ad set ID)
Field IDlast_attributed_touch_data_tilde_ad_set_id
TypeTEXT
Data Typedimension
Last Attributed Touch - Keyword
Last attributed touch data (~ keyword)
Field IDlast_attributed_touch_data_tilde_keyword
TypeTEXT
Data Typedimension
Last Attributed Touch - Keyword ID
Last attributed touch data (~ keyword ID)
Field IDlast_attributed_touch_data_tilde_keyword_id
TypeTEXT
Data Typedimension
Last Attributed Touch - Journey ID
Last attributed touch data (~ journey ID)
Field IDlast_attributed_touch_data_tilde_journey_id
TypeTEXT
Data Typedimension
Last Attributed Touch - View Name
Last attributed touch data (~ view name)
Field IDlast_attributed_touch_data_tilde_view_name
TypeTEXT
Data Typedimension
Last Attributed Touch - View ID
Last attributed touch data (~ view ID)
Field IDlast_attributed_touch_data_tilde_view_id
TypeTEXT
Data Typedimension
Last Attributed Touch - Customer Secondary Publisher
Last attributed touch data (~ customer secondary publisher)
Field IDlast_attributed_touch_data_tilde_customer_secondary_publisher
TypeTEXT
Data Typedimension
Last Attributed Touch - Customer Ad Set Name
Last attributed touch data (~ customer ad set name)
Field IDlast_attributed_touch_data_tilde_customer_ad_set_name
TypeTEXT
Data Typedimension
Last Attributed Touch - Customer Ad Name
Last attributed touch data (~ customer ad name)
Field IDlast_attributed_touch_data_tilde_customer_ad_name
TypeTEXT
Data Typedimension
Last Attributed Touch - Customer Keyword
Last attributed touch data (~ customer keyword)
Field IDlast_attributed_touch_data_tilde_customer_keyword
TypeTEXT
Data Typedimension
Last Attributed Touch - Customer Placement
Last attributed touch data (~ customer placement)
Field IDlast_attributed_touch_data_tilde_customer_placement
TypeTEXT
Data Typedimension
Last Attributed Touch - Customer Sub-Site Name
Last attributed touch data (~ customer sub-site name)
Field IDlast_attributed_touch_data_tilde_customer_sub_site_name
TypeTEXT
Data Typedimension
Last Attributed Touch - Customer Campaign
Last attributed touch data (~ customer campaign)
Field IDlast_attributed_touch_data_tilde_customer_campaign
TypeTEXT
Data Typedimension
Last Attributed Touch - Marketing Title
Last attributed touch data (~ marketing title)
Field IDlast_attributed_touch_data_tilde_marketing_title
TypeTEXT
Data Typedimension
Last Attributed Touch Data $ Marketing Title
Last attributed touch data ($ marketing title)
Field IDlast_attributed_touch_data_dollar_marketing_title
TypeTEXT
Data Typedimension
Last Attributed Touch Data $ 3P
Last attributed touch data ($ 3P)
Field IDlast_attributed_touch_data_dollar_3p
TypeTEXT
Data Typedimension
App Store
User app store
Field IDuser_data_app_store
TypeTEXT
Data Typedimension
App Version
User app version
Field IDuser_data_app_version
TypeTEXT
Data Typedimension
OS
User operating system
Field IDuser_data_os
TypeTEXT
Data Typedimension
Language
User language
Field IDuser_data_language
TypeTEXT
Data Typedimension
Platform
User platform
Field IDuser_data_platform
TypeTEXT
Data Typedimension
Environment
User environment
Field IDuser_data_environment
TypeTEXT
Data Typedimension
DMA Code
User DMA code
Field IDuser_data_geo_dma_code
TypeMETRO_CODE
Data Typedimension
Country Code
User country code
Field IDuser_data_geo_country_code
TypeCOUNTRY_CODE
Data Typedimension
Country
User country
Field IDuser_data_country
TypeCOUNTRY
Data Typedimension
Region
User region (English)
Field IDuser_data_geo_region_en
TypeREGION
Data Typedimension
Opted In
User opted in flag
Field IDuser_data_opted_in
TypeBOOLEAN
Data Typedimension
Opted In Status
User opt-in status
Field IDuser_data_opted_in_status
TypeTEXT
Data Typedimension
Last CTA view - Ad Name
Last CTA view data (~ ad name)
Field IDlast_cta_view_data_tilde_ad_name
TypeTEXT
Data Typedimension
Last CTA view - Secondary Publisher
Last CTA view data (~ secondary publisher)
Field IDlast_cta_view_data_tilde_secondary_publisher
TypeTEXT
Data Typedimension
Last CTA view - Campaign
Last CTA view data (~ campaign)
Field IDlast_cta_view_data_tilde_campaign
TypeTEXT
Data Typedimension
Last CTA view - Advertising Partner Name
Last CTA view data (~ advertising partner name)
Field IDlast_cta_view_data_tilde_advertising_partner_name
TypeTEXT
Data Typedimension
Last CTA view - Feature
Last CTA view data (~ feature)
Field IDlast_cta_view_data_tilde_feature
TypeTEXT
Data Typedimension
Last CTA view - Ad Set Name
Last CTA view data (~ ad set name)
Field IDlast_cta_view_data_tilde_ad_set_name
TypeTEXT
Data Typedimension
Last CTA view - Ad Set ID
Last CTA view data (~ ad set ID)
Field IDlast_cta_view_data_tilde_ad_set_id
TypeTEXT
Data Typedimension
Last CTA view - Campaign ID
Last CTA view data (~ campaign ID)
Field IDlast_cta_view_data_tilde_campaign_id
TypeTEXT
Data Typedimension
Last CTA view - Creative Name
Last CTA view data (~ creative name)
Field IDlast_cta_view_data_tilde_creative_name
TypeTEXT
Data Typedimension
Last CTA view - Creative ID
Last CTA view data (~ creative ID)
Field IDlast_cta_view_data_tilde_creative_id
TypeTEXT
Data Typedimension
Last CTA View Data + Via Features
Last CTA view data (+ via features)
Field IDlast_cta_view_data_plus_via_features
TypeTEXT
Data Typedimension
Last CTA View Data $ 3P
Last CTA view data ($ 3P)
Field IDlast_cta_view_data_dollar_3p
TypeTEXT
Data Typedimension
Last CTA view - Tags
Last CTA view data (~ tags)
Field IDlast_cta_view_data_tilde_tags
TypeTEXT
Data Typedimension
Last CTA View Data + Web Format
Last CTA view data (+ web format)
Field IDlast_cta_view_data_plus_web_format
TypeTEXT
Data Typedimension
Last CTA view - Channel
Last CTA view data (~ channel)
Field IDlast_cta_view_data_tilde_channel
TypeTEXT
Data Typedimension
Last CTA view - Ad ID
Last CTA view data (~ ad ID)
Field IDlast_cta_view_data_tilde_ad_id
TypeTEXT
Data Typedimension
Last CTA view - Stage
Last CTA view data (~ stage)
Field IDlast_cta_view_data_tilde_stage
TypeTEXT
Data Typedimension
Days from Last Attributed Touch to Event
Days since last attributed touch to event
Field IDdays_from_last_attributed_touch_to_event
TypeNUMBER
Data Typemetric
Days from Last CTA View to Event
Days since last CTA view to event
Field IDdays_from_last_cta_view_to_event
TypeNUMBER
Data Typemetric
Product Categories
Product categories in event data
Field IDevent_data_product_categories
TypeTEXT
Data Typedimension
Custom Param 1
Custom parameter 1 in event data
Field IDevent_data_custom_param_1
TypeTEXT
Data Typedimension
Custom Param 2
Custom parameter 2 in event data
Field IDevent_data_custom_param_2
TypeTEXT
Data Typedimension
Custom Param 3
Custom parameter 3 in event data
Field IDevent_data_custom_param_3
TypeTEXT
Data Typedimension
First Event for User
Flag for user's first event
Field IDfirst_event_for_user
TypeBOOLEAN
Data Typedimension
Customer Event Alias
Customer-defined alias for the event
Field IDcustomer_event_alias
TypeTEXT
Data Typedimension
Extracted Date
The date where the extraction take times.
Field ID_catchr_date_extract
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Platform Name
Return the platform name
Field ID_catchr_platform_name
TypeTEXT
Data Typedimension