Branch App ID Branch app ID. | Field ID | app_id | Type | TEXT | Data Type | dimension |
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Year Year such as 2017. | Field ID | _NORMALIZED_DATE_FIELD_YEAR | Type | YEAR | Data Type | dimension |
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Year Quarter Year and quarter. | Field ID | _NORMALIZED_DATE_FIELD_YEAR_QUARTER | Type | YEAR_QUARTER | Data Type | dimension |
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Year month Year and month. | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH | Type | YEAR_MONTH | Data Type | dimension |
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Year week Year and week. | Field ID | _NORMALIZED_DATE_FIELD_YEAR_WEEK | Type | YEAR_WEEK | Data Type | dimension |
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Date Year, month, and day. | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY | Type | YEAR_MONTH_DAY | Data Type | dimension |
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Quarter of the year Quarter of the year | Field ID | _NORMALIZED_DATE_FIELD_QUARTER | Type | QUARTER | Data Type | dimension |
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Month of the year Month of the year | Field ID | _NORMALIZED_DATE_FIELD_MONTH | Type | MONTH | Data Type | dimension |
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Week of the year Week of the year | Field ID | _NORMALIZED_DATE_FIELD_WEEK | Type | WEEK | Data Type | dimension |
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Month and day Month and day | Field ID | _NORMALIZED_DATE_FIELD_MONTH_DAY | Type | MONTH_DAY | Data Type | dimension |
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Day of the week Week of the year | Field ID | _NORMALIZED_DATE_FIELD_DAY_OF_WEEK | Type | DAY_OF_WEEK | Data Type | dimension |
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Day of the month Day of the year | Field ID | _NORMALIZED_DATE_FIELD_DAY | Type | DAY | Data Type | dimension |
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Impression Number of EO impressions tracked by Branch | Field ID | eo_impression | Type | NUMBER | Data Type | metric |
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Click Number of EO clicks tracked by Branch | Field ID | eo_click | Type | NUMBER | Data Type | metric |
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XX Impression Number of XX impressions tracked by Branch | Field ID | xx_impression | Type | NUMBER | Data Type | metric |
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XX Click Number of XX clicks tracked by Branch | Field ID | xx_click | Type | NUMBER | Data Type | metric |
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Web-to-App Auto Redirect Count of automatic web-to-app redirects triggered by Branch | Field ID | eo_web_to_app_auto_redirect | Type | NUMBER | Data Type | metric |
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Branch CTA View Count of Branch CTA views | Field ID | eo_branch_cta_view | Type | NUMBER | Data Type | metric |
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Open Count of EO open events | Field ID | eo_open | Type | NUMBER | Data Type | metric |
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Install Count of EO install events | Field ID | eo_install | Type | NUMBER | Data Type | metric |
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Reinstall Count of EO reinstall events | Field ID | eo_reinstall | Type | NUMBER | Data Type | metric |
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Web Session Start Count of EO web session start events | Field ID | eo_web_session_start | Type | NUMBER | Data Type | metric |
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Pageview Count of EO pageview events | Field ID | eo_pageview | Type | NUMBER | Data Type | metric |
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Commerce Event Count of EO commerce events | Field ID | eo_commerce_event | Type | NUMBER | Data Type | metric |
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Custom Event Count of EO custom events | Field ID | eo_custom_event | Type | NUMBER | Data Type | metric |
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Content Event Count of EO content events | Field ID | eo_content_event | Type | NUMBER | Data Type | metric |
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Dismissal Count of EO dismissal events | Field ID | eo_dismissal | Type | NUMBER | Data Type | metric |
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User Lifecycle Event Count of EO user lifecycle events | Field ID | eo_user_lifecycle_event | Type | NUMBER | Data Type | metric |
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Cost Cost associated with the events | Field ID | cost | Type | NUMBER | Data Type | metric |
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Name Event name | Field ID | name | Type | TEXT | Data Type | dimension |
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Origin Event origin | Field ID | origin | Type | TEXT | Data Type | dimension |
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Timestamp Event timestamp | Field ID | timestamp | Type | YEAR_MONTH_DAY_SECOND | Data Type | dimension |
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Deep Linked Whether event was deep linked | Field ID | deep_linked | Type | BOOLEAN | Data Type | dimension |
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From Desktop Whether event originated from desktop | Field ID | from_desktop | Type | BOOLEAN | Data Type | dimension |
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Attributed Whether event is attributed | Field ID | attributed | Type | BOOLEAN | Data Type | dimension |
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Last Attributed Touch Type Last attributed touch type | Field ID | last_attributed_touch_type | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Tags Last attributed touch data (~ tags) | Field ID | last_attributed_touch_data_tilde_tags | Type | TEXT | Data Type | dimension |
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SLast Attributed Touch - Secondary Publisher Last attributed touch data (~ secondary publisher) | Field ID | last_attributed_touch_data_tilde_secondary_publisher | Type | TEXT | Data Type | dimension |
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Last Attributed Touch Data + Current Feature Last attributed touch data (+ current feature) | Field ID | last_attributed_touch_data_plus_current_feature | Type | TEXT | Data Type | dimension |
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Last Attributed Touch Data + Via Features Last attributed touch data (+ via features) | Field ID | last_attributed_touch_data_plus_via_features | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Campaign Last attributed touch data (~ campaign) | Field ID | last_attributed_touch_data_tilde_campaign | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Advertising Partner Name Last attributed touch data (~ advertising partner name) | Field ID | last_attributed_touch_data_tilde_advertising_partner_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Feature Last attributed touch data (~ feature) | Field ID | last_attributed_touch_data_tilde_feature | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Creative Name Last attributed touch data (~ creative name) | Field ID | last_attributed_touch_data_tilde_creative_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch Data + Web Format Last attributed touch data (+ web format) | Field ID | last_attributed_touch_data_plus_web_format | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Creative ID Last attributed touch data (~ creative ID) | Field ID | last_attributed_touch_data_tilde_creative_id | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Ad Name Last attributed touch data (~ ad name) | Field ID | last_attributed_touch_data_tilde_ad_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Ad ID Last attributed touch data (~ ad ID) | Field ID | last_attributed_touch_data_tilde_ad_id | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Campaign ID Last attributed touch data (~ campaign ID) | Field ID | last_attributed_touch_data_tilde_campaign_id | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Placement Last attributed touch data (~ placement) | Field ID | last_attributed_touch_data_tilde_placement | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Stage Last attributed touch data (~ stage) | Field ID | last_attributed_touch_data_tilde_stage | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Channel Last attributed touch data (~ channel) | Field ID | last_attributed_touch_data_tilde_channel | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Ad Set Name Last attributed touch data (~ ad set name) | Field ID | last_attributed_touch_data_tilde_ad_set_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Ad Set ID Last attributed touch data (~ ad set ID) | Field ID | last_attributed_touch_data_tilde_ad_set_id | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Keyword Last attributed touch data (~ keyword) | Field ID | last_attributed_touch_data_tilde_keyword | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Keyword ID Last attributed touch data (~ keyword ID) | Field ID | last_attributed_touch_data_tilde_keyword_id | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Journey ID Last attributed touch data (~ journey ID) | Field ID | last_attributed_touch_data_tilde_journey_id | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - View Name Last attributed touch data (~ view name) | Field ID | last_attributed_touch_data_tilde_view_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - View ID Last attributed touch data (~ view ID) | Field ID | last_attributed_touch_data_tilde_view_id | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Customer Secondary Publisher Last attributed touch data (~ customer secondary publisher) | Field ID | last_attributed_touch_data_tilde_customer_secondary_publisher | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Customer Ad Set Name Last attributed touch data (~ customer ad set name) | Field ID | last_attributed_touch_data_tilde_customer_ad_set_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Customer Ad Name Last attributed touch data (~ customer ad name) | Field ID | last_attributed_touch_data_tilde_customer_ad_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Customer Keyword Last attributed touch data (~ customer keyword) | Field ID | last_attributed_touch_data_tilde_customer_keyword | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Customer Placement Last attributed touch data (~ customer placement) | Field ID | last_attributed_touch_data_tilde_customer_placement | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Customer Sub-Site Name Last attributed touch data (~ customer sub-site name) | Field ID | last_attributed_touch_data_tilde_customer_sub_site_name | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Customer Campaign Last attributed touch data (~ customer campaign) | Field ID | last_attributed_touch_data_tilde_customer_campaign | Type | TEXT | Data Type | dimension |
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Last Attributed Touch - Marketing Title Last attributed touch data (~ marketing title) | Field ID | last_attributed_touch_data_tilde_marketing_title | Type | TEXT | Data Type | dimension |
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Last Attributed Touch Data $ Marketing Title Last attributed touch data ($ marketing title) | Field ID | last_attributed_touch_data_dollar_marketing_title | Type | TEXT | Data Type | dimension |
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Last Attributed Touch Data $ 3P Last attributed touch data ($ 3P) | Field ID | last_attributed_touch_data_dollar_3p | Type | TEXT | Data Type | dimension |
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App Store User app store | Field ID | user_data_app_store | Type | TEXT | Data Type | dimension |
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App Version User app version | Field ID | user_data_app_version | Type | TEXT | Data Type | dimension |
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OS User operating system | Field ID | user_data_os | Type | TEXT | Data Type | dimension |
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Language User language | Field ID | user_data_language | Type | TEXT | Data Type | dimension |
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Platform User platform | Field ID | user_data_platform | Type | TEXT | Data Type | dimension |
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Environment User environment | Field ID | user_data_environment | Type | TEXT | Data Type | dimension |
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DMA Code User DMA code | Field ID | user_data_geo_dma_code | Type | METRO_CODE | Data Type | dimension |
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Country Code User country code | Field ID | user_data_geo_country_code | Type | COUNTRY_CODE | Data Type | dimension |
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Country User country | Field ID | user_data_country | Type | COUNTRY | Data Type | dimension |
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Region User region (English) | Field ID | user_data_geo_region_en | Type | REGION | Data Type | dimension |
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Opted In User opted in flag | Field ID | user_data_opted_in | Type | BOOLEAN | Data Type | dimension |
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Opted In Status User opt-in status | Field ID | user_data_opted_in_status | Type | TEXT | Data Type | dimension |
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Last CTA view - Ad Name Last CTA view data (~ ad name) | Field ID | last_cta_view_data_tilde_ad_name | Type | TEXT | Data Type | dimension |
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Last CTA view - Secondary Publisher Last CTA view data (~ secondary publisher) | Field ID | last_cta_view_data_tilde_secondary_publisher | Type | TEXT | Data Type | dimension |
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Last CTA view - Campaign Last CTA view data (~ campaign) | Field ID | last_cta_view_data_tilde_campaign | Type | TEXT | Data Type | dimension |
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Last CTA view - Advertising Partner Name Last CTA view data (~ advertising partner name) | Field ID | last_cta_view_data_tilde_advertising_partner_name | Type | TEXT | Data Type | dimension |
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Last CTA view - Feature Last CTA view data (~ feature) | Field ID | last_cta_view_data_tilde_feature | Type | TEXT | Data Type | dimension |
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Last CTA view - Ad Set Name Last CTA view data (~ ad set name) | Field ID | last_cta_view_data_tilde_ad_set_name | Type | TEXT | Data Type | dimension |
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Last CTA view - Ad Set ID Last CTA view data (~ ad set ID) | Field ID | last_cta_view_data_tilde_ad_set_id | Type | TEXT | Data Type | dimension |
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Last CTA view - Campaign ID Last CTA view data (~ campaign ID) | Field ID | last_cta_view_data_tilde_campaign_id | Type | TEXT | Data Type | dimension |
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Last CTA view - Creative Name Last CTA view data (~ creative name) | Field ID | last_cta_view_data_tilde_creative_name | Type | TEXT | Data Type | dimension |
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Last CTA view - Creative ID Last CTA view data (~ creative ID) | Field ID | last_cta_view_data_tilde_creative_id | Type | TEXT | Data Type | dimension |
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Last CTA View Data + Via Features Last CTA view data (+ via features) | Field ID | last_cta_view_data_plus_via_features | Type | TEXT | Data Type | dimension |
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Last CTA View Data $ 3P Last CTA view data ($ 3P) | Field ID | last_cta_view_data_dollar_3p | Type | TEXT | Data Type | dimension |
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Last CTA view - Tags Last CTA view data (~ tags) | Field ID | last_cta_view_data_tilde_tags | Type | TEXT | Data Type | dimension |
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Last CTA View Data + Web Format Last CTA view data (+ web format) | Field ID | last_cta_view_data_plus_web_format | Type | TEXT | Data Type | dimension |
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Last CTA view - Channel Last CTA view data (~ channel) | Field ID | last_cta_view_data_tilde_channel | Type | TEXT | Data Type | dimension |
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Last CTA view - Ad ID Last CTA view data (~ ad ID) | Field ID | last_cta_view_data_tilde_ad_id | Type | TEXT | Data Type | dimension |
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Last CTA view - Stage Last CTA view data (~ stage) | Field ID | last_cta_view_data_tilde_stage | Type | TEXT | Data Type | dimension |
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Days from Last Attributed Touch to Event Days since last attributed touch to event | Field ID | days_from_last_attributed_touch_to_event | Type | NUMBER | Data Type | metric |
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Days from Last CTA View to Event Days since last CTA view to event | Field ID | days_from_last_cta_view_to_event | Type | NUMBER | Data Type | metric |
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Product Categories Product categories in event data | Field ID | event_data_product_categories | Type | TEXT | Data Type | dimension |
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Custom Param 1 Custom parameter 1 in event data | Field ID | event_data_custom_param_1 | Type | TEXT | Data Type | dimension |
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Custom Param 2 Custom parameter 2 in event data | Field ID | event_data_custom_param_2 | Type | TEXT | Data Type | dimension |
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Custom Param 3 Custom parameter 3 in event data | Field ID | event_data_custom_param_3 | Type | TEXT | Data Type | dimension |
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First Event for User Flag for user's first event | Field ID | first_event_for_user | Type | BOOLEAN | Data Type | dimension |
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Customer Event Alias Customer-defined alias for the event | Field ID | customer_event_alias | Type | TEXT | Data Type | dimension |
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Extracted Date The date where the extraction take times. | Field ID | _catchr_date_extract | Type | YEAR_MONTH_DAY_SECOND | Data Type | dimension |
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Platform Name Return the platform name | Field ID | _catchr_platform_name | Type | TEXT | Data Type | dimension |
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