Day of the month Day of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY | | Type | DAY | | Data Type | dimension |
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Day of the week Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY_OF_WEEK | | Type | DAY_OF_WEEK | | Data Type | dimension |
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Hour of the day Hour of the day | | Field ID | _NORMALIZED_DATE_FIELD_HOUR | | Type | HOUR | | Data Type | dimension |
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Month of the year Month of the year | | Field ID | _NORMALIZED_DATE_FIELD_MONTH | | Type | MONTH | | Data Type | dimension |
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Month and day Month and day | | Field ID | _NORMALIZED_DATE_FIELD_MONTH_DAY | | Type | MONTH_DAY | | Data Type | dimension |
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Quarter of the year Quarter of the year | | Field ID | _NORMALIZED_DATE_FIELD_QUARTER | | Type | QUARTER | | Data Type | dimension |
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Week of the year Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK | | Type | WEEK | | Data Type | dimension |
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Week of the year (start Sunday) Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY | | Type | WEEK | | Data Type | dimension |
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Year Year such as 2017. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR | | Type | YEAR | | Data Type | dimension |
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Year month Year and month. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH | | Type | YEAR_MONTH | | Data Type | dimension |
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Date Year, month, and day. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY | | Type | YEAR_MONTH_DAY | | Data Type | dimension |
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Year month day hour Year, month, day, and hour. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
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Year Quarter Year and quarter. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_QUARTER | | Type | YEAR_QUARTER | | Data Type | dimension |
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Year week Year and week. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_WEEK | | Type | YEAR_WEEK | | Data Type | dimension |
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Attributed Whether event is attributed | | Field ID | attributed | | Type | BOOLEAN | | Data Type | dimension |
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Cost Cost associated with the events | | Field ID | cost | | Type | NUMBER | | Data Type | metric |
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Customer Event Alias Customer-defined alias for the event | | Field ID | customer_event_alias | | Type | TEXT | | Data Type | dimension |
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Days from Last Attributed Touch to Event Days since last attributed touch to event | | Field ID | days_from_last_attributed_touch_to_event | | Type | NUMBER | | Data Type | metric |
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Days from Last CTA View to Event Days since last CTA view to event | | Field ID | days_from_last_cta_view_to_event | | Type | NUMBER | | Data Type | metric |
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Deep Linked Whether event was deep linked | | Field ID | deep_linked | | Type | BOOLEAN | | Data Type | dimension |
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Branch CTA View Count of Branch CTA views | | Field ID | eo_branch_cta_view | | Type | NUMBER | | Data Type | metric |
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Click Number of EO clicks tracked by Branch | | Field ID | eo_click | | Type | NUMBER | | Data Type | metric |
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Commerce Event Count of EO commerce events | | Field ID | eo_commerce_event | | Type | NUMBER | | Data Type | metric |
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Content Event Count of EO content events | | Field ID | eo_content_event | | Type | NUMBER | | Data Type | metric |
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Custom Event Count of EO custom events | | Field ID | eo_custom_event | | Type | NUMBER | | Data Type | metric |
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Dismissal Count of EO dismissal events | | Field ID | eo_dismissal | | Type | NUMBER | | Data Type | metric |
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Impression Number of EO impressions tracked by Branch | | Field ID | eo_impression | | Type | NUMBER | | Data Type | metric |
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Install Count of EO install events | | Field ID | eo_install | | Type | NUMBER | | Data Type | metric |
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Open Count of EO open events | | Field ID | eo_open | | Type | NUMBER | | Data Type | metric |
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Pageview Count of EO pageview events | | Field ID | eo_pageview | | Type | NUMBER | | Data Type | metric |
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Reinstall Count of EO reinstall events | | Field ID | eo_reinstall | | Type | NUMBER | | Data Type | metric |
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User Lifecycle Event Count of EO user lifecycle events | | Field ID | eo_user_lifecycle_event | | Type | NUMBER | | Data Type | metric |
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Web Session Start Count of EO web session start events | | Field ID | eo_web_session_start | | Type | NUMBER | | Data Type | metric |
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Web-to-App Auto Redirect Count of automatic web-to-app redirects triggered by Branch | | Field ID | eo_web_to_app_auto_redirect | | Type | NUMBER | | Data Type | metric |
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Custom Param 1 Custom parameter 1 in event data | | Field ID | event_data_custom_param_1 | | Type | TEXT | | Data Type | dimension |
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Custom Param 2 Custom parameter 2 in event data | | Field ID | event_data_custom_param_2 | | Type | TEXT | | Data Type | dimension |
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Custom Param 3 Custom parameter 3 in event data | | Field ID | event_data_custom_param_3 | | Type | TEXT | | Data Type | dimension |
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Product Categories Product categories in event data | | Field ID | event_data_product_categories | | Type | TEXT | | Data Type | dimension |
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First Event for User Flag for user's first event | | Field ID | first_event_for_user | | Type | BOOLEAN | | Data Type | dimension |
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From Desktop Whether event originated from desktop | | Field ID | from_desktop | | Type | BOOLEAN | | Data Type | dimension |
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Last Attributed Touch Data $ 3P Last attributed touch data ($ 3P) | | Field ID | last_attributed_touch_data_dollar_3p | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch Data $ Marketing Title Last attributed touch data ($ marketing title) | | Field ID | last_attributed_touch_data_dollar_marketing_title | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch Data + Current Feature Last attributed touch data (+ current feature) | | Field ID | last_attributed_touch_data_plus_current_feature | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch Data + Via Features Last attributed touch data (+ via features) | | Field ID | last_attributed_touch_data_plus_via_features | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch Data + Web Format Last attributed touch data (+ web format) | | Field ID | last_attributed_touch_data_plus_web_format | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Ad ID Last attributed touch data (~ ad ID) | | Field ID | last_attributed_touch_data_tilde_ad_id | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Ad Name Last attributed touch data (~ ad name) | | Field ID | last_attributed_touch_data_tilde_ad_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Ad Set ID Last attributed touch data (~ ad set ID) | | Field ID | last_attributed_touch_data_tilde_ad_set_id | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Ad Set Name Last attributed touch data (~ ad set name) | | Field ID | last_attributed_touch_data_tilde_ad_set_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Advertising Partner Name Last attributed touch data (~ advertising partner name) | | Field ID | last_attributed_touch_data_tilde_advertising_partner_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Campaign Last attributed touch data (~ campaign) | | Field ID | last_attributed_touch_data_tilde_campaign | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Campaign ID Last attributed touch data (~ campaign ID) | | Field ID | last_attributed_touch_data_tilde_campaign_id | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Channel Last attributed touch data (~ channel) | | Field ID | last_attributed_touch_data_tilde_channel | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Creative ID Last attributed touch data (~ creative ID) | | Field ID | last_attributed_touch_data_tilde_creative_id | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Creative Name Last attributed touch data (~ creative name) | | Field ID | last_attributed_touch_data_tilde_creative_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Customer Ad Name Last attributed touch data (~ customer ad name) | | Field ID | last_attributed_touch_data_tilde_customer_ad_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Customer Ad Set Name Last attributed touch data (~ customer ad set name) | | Field ID | last_attributed_touch_data_tilde_customer_ad_set_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Customer Campaign Last attributed touch data (~ customer campaign) | | Field ID | last_attributed_touch_data_tilde_customer_campaign | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Customer Keyword Last attributed touch data (~ customer keyword) | | Field ID | last_attributed_touch_data_tilde_customer_keyword | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Customer Placement Last attributed touch data (~ customer placement) | | Field ID | last_attributed_touch_data_tilde_customer_placement | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Customer Secondary Publisher Last attributed touch data (~ customer secondary publisher) | | Field ID | last_attributed_touch_data_tilde_customer_secondary_publisher | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Customer Sub-Site Name Last attributed touch data (~ customer sub-site name) | | Field ID | last_attributed_touch_data_tilde_customer_sub_site_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Feature Last attributed touch data (~ feature) | | Field ID | last_attributed_touch_data_tilde_feature | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Journey ID Last attributed touch data (~ journey ID) | | Field ID | last_attributed_touch_data_tilde_journey_id | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Keyword Last attributed touch data (~ keyword) | | Field ID | last_attributed_touch_data_tilde_keyword | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Keyword ID Last attributed touch data (~ keyword ID) | | Field ID | last_attributed_touch_data_tilde_keyword_id | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Marketing Title Last attributed touch data (~ marketing title) | | Field ID | last_attributed_touch_data_tilde_marketing_title | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Placement Last attributed touch data (~ placement) | | Field ID | last_attributed_touch_data_tilde_placement | | Type | TEXT | | Data Type | dimension |
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SLast Attributed Touch - Secondary Publisher Last attributed touch data (~ secondary publisher) | | Field ID | last_attributed_touch_data_tilde_secondary_publisher | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Stage Last attributed touch data (~ stage) | | Field ID | last_attributed_touch_data_tilde_stage | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - Tags Last attributed touch data (~ tags) | | Field ID | last_attributed_touch_data_tilde_tags | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - View ID Last attributed touch data (~ view ID) | | Field ID | last_attributed_touch_data_tilde_view_id | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch - View Name Last attributed touch data (~ view name) | | Field ID | last_attributed_touch_data_tilde_view_name | | Type | TEXT | | Data Type | dimension |
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Last Attributed Touch Type Last attributed touch type | | Field ID | last_attributed_touch_type | | Type | TEXT | | Data Type | dimension |
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Last CTA View Data $ 3P Last CTA view data ($ 3P) | | Field ID | last_cta_view_data_dollar_3p | | Type | TEXT | | Data Type | dimension |
|
Last CTA View Data + Via Features Last CTA view data (+ via features) | | Field ID | last_cta_view_data_plus_via_features | | Type | TEXT | | Data Type | dimension |
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Last CTA View Data + Web Format Last CTA view data (+ web format) | | Field ID | last_cta_view_data_plus_web_format | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Ad ID Last CTA view data (~ ad ID) | | Field ID | last_cta_view_data_tilde_ad_id | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Ad Name Last CTA view data (~ ad name) | | Field ID | last_cta_view_data_tilde_ad_name | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Ad Set ID Last CTA view data (~ ad set ID) | | Field ID | last_cta_view_data_tilde_ad_set_id | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Ad Set Name Last CTA view data (~ ad set name) | | Field ID | last_cta_view_data_tilde_ad_set_name | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Advertising Partner Name Last CTA view data (~ advertising partner name) | | Field ID | last_cta_view_data_tilde_advertising_partner_name | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Campaign Last CTA view data (~ campaign) | | Field ID | last_cta_view_data_tilde_campaign | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Campaign ID Last CTA view data (~ campaign ID) | | Field ID | last_cta_view_data_tilde_campaign_id | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Channel Last CTA view data (~ channel) | | Field ID | last_cta_view_data_tilde_channel | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Creative ID Last CTA view data (~ creative ID) | | Field ID | last_cta_view_data_tilde_creative_id | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Creative Name Last CTA view data (~ creative name) | | Field ID | last_cta_view_data_tilde_creative_name | | Type | TEXT | | Data Type | dimension |
|
Last CTA view - Feature Last CTA view data (~ feature) | | Field ID | last_cta_view_data_tilde_feature | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Secondary Publisher Last CTA view data (~ secondary publisher) | | Field ID | last_cta_view_data_tilde_secondary_publisher | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Stage Last CTA view data (~ stage) | | Field ID | last_cta_view_data_tilde_stage | | Type | TEXT | | Data Type | dimension |
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Last CTA view - Tags Last CTA view data (~ tags) | | Field ID | last_cta_view_data_tilde_tags | | Type | TEXT | | Data Type | dimension |
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Name Event name | | Field ID | name | | Type | TEXT | | Data Type | dimension |
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Origin Event origin | | Field ID | origin | | Type | TEXT | | Data Type | dimension |
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Timestamp Event timestamp | | Field ID | timestamp | | Type | YEAR_MONTH_DAY_SECOND | | Data Type | dimension |
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App Store User app store | | Field ID | user_data_app_store | | Type | TEXT | | Data Type | dimension |
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App Version User app version | | Field ID | user_data_app_version | | Type | TEXT | | Data Type | dimension |
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Country User country | | Field ID | user_data_country | | Type | COUNTRY | | Data Type | dimension |
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Environment User environment | | Field ID | user_data_environment | | Type | TEXT | | Data Type | dimension |
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Country Code User country code | | Field ID | user_data_geo_country_code | | Type | COUNTRY_CODE | | Data Type | dimension |
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DMA Code User DMA code | | Field ID | user_data_geo_dma_code | | Type | METRO_CODE | | Data Type | dimension |
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Region User region (English) | | Field ID | user_data_geo_region_en | | Type | REGION | | Data Type | dimension |
|
Language User language | | Field ID | user_data_language | | Type | TEXT | | Data Type | dimension |
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Opted In User opted in flag | | Field ID | user_data_opted_in | | Type | BOOLEAN | | Data Type | dimension |
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Opted In Status User opt-in status | | Field ID | user_data_opted_in_status | | Type | TEXT | | Data Type | dimension |
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OS User operating system | | Field ID | user_data_os | | Type | TEXT | | Data Type | dimension |
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Platform User platform | | Field ID | user_data_platform | | Type | TEXT | | Data Type | dimension |
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XX Click Number of XX clicks tracked by Branch | | Field ID | xx_click | | Type | NUMBER | | Data Type | metric |
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XX Impression Number of XX impressions tracked by Branch | | Field ID | xx_impression | | Type | NUMBER | | Data Type | metric |
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