Introduction
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Metrics & dimensions
Find the fields you need for your next report.
45 metrics23 dimensions
68 fields
| Field | Details |
|---|---|
Active Customers Number of paying customers | Field IDactive_customers |
Active Trialing Customers Number of trialing customers | Field IDactive_trialing_customers |
ARPU Average Revenue Per User | Field IDaverage_revenue_per_user |
Churned Customers Number of paying customers who churned | Field IDchurned_customers |
Churned Customers Cancellations Number of customers who churned by cancelling their subscription(s) | Field IDchurned_customers_cancellations |
Churned Customers Delinquent Number of customers who churned because they failed to pay you | Field IDchurned_customers_delinquent |
Churned Recurring Revenue Revenue lost to churn (voluntary and delinquent) | Field IDchurned_recurring_revenue |
Churned Recurring Revenue Cancellations RRevenue lost to customers who churned by cancelling their subscription(s) | Field IDchurned_recurring_revenue_cancellations |
Churned Trialing Customers Number of trialling customers who churned | Field IDchurned_trialing_customers |
Converted Customers Number of customers who converted from trialing to active | Field IDconverted_customers |
Converted Recurring Revenue How much MRR comes from users who converted from trialing to active | Field IDconverted_recurring_revenue |
Cumulative Net New MRR New + Upgrades - Downgrades - Churn MRR, cumulative for the month | Field IDcumulative_net_new_mrr |
Cumulative New Trialing Customers Number of new trialing customers, cumulative for the month up through the given day | Field IDcumulative_new_trialing_customers |
Customer Activated On Customer Activated On | Field IDcustomers/activated_on |
Customer Churn Cancellations Rate Percentage of paying customers who churned by cancelling their subscription(s) | Field IDcustomers_churn_cancellations_rate |
Customer Churn Delinquent Rate Percentage of paying customers who churned because they failed to pay you | Field IDcustomers_churn_delinquent_rate |
Customer Churn Rate Percentage of paying customers who churned | Field IDcustomers_churn_rate |
Customer Churned On Customer Churned On | Field IDcustomers/churned_on |
Customer Conversion Rate Percent of trialing customers who converted | Field IDcustomer_conversion_rate |
Customer Created On Customer Created On | Field IDcustomers/created_on |
Customer Email Customer Email | Field IDcustomers/email |
Customer First Name Customer First Name | Field IDcustomers/first_name |
Customer Id Customer Id | Field IDcustomers/customer_id |
Customer Last Name Customer Last Name | Field IDcustomers/last_name |
Customer MRR Customer MRR | Field IDcustomers/mrr_cents |
Customer Retention Rate Percent of customers active last month who are still active this month | Field IDcustomers_retention_rate |
Customer Status Customer Status | Field IDcustomers/status |
Customer Total Spend Customer Total Spend | Field IDcustomers/total_spend_cents |
Customer Updated On Customer Updated On | Field IDcustomers/updated_on |
Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Downgrade Rate Downgrade revenue as a percent of existing revenue | Field IDdowngrade_rate |
Downgraded Customers Number of existing customers who net downgraded | Field IDdowngraded_customers |
Downgraded Recurring Revenue Revenue lost due to downgrades | Field IDdowngraded_recurring_revenue |
Existing Customers Number of paying customers you had at the start of the given month | Field IDexisting_customers |
Existing Recurring Revenue Your company's MRR at the start of the given month | Field IDexisting_recurring_revenue |
Existing Trialing Customers Number of trialing customers who existed at the start of the month | Field IDexisting_trialing_customers |
Future Churn MRR MRR that will be lost when users who are currently cancelled actually churn | Field IDfuture_churn_mrr |
Growth Rate Growth in MRR as a percentage of existing revenue | Field IDgrowth_rate |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Lifetime Value Total revenue from a customer over their lifetime | Field IDlifetime_value |
Metrics Date Date of the metric | Field IDdate |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
New Customers Number of new, paying customers | Field IDnew_customers |
New Recurring Revenue MRR from new users | Field IDnew_recurring_revenue |
New Trialing Customers Number of new trialing customers | Field IDnew_trialing_customers |
Plan Changed Recurring Revenue Net change in revenue for this plan | Field IDplan_changed_recurring_revenue |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Reactivated Customers Number of customers who have reactivated | Field IDreactivated_customers |
Reactivated Recurring Revenue How much MRR comes from reactivated customers | Field IDreactivated_recurring_revenue |
Recurring Revenue Your company's MRR | Field IDrecurring_revenue |
Revenue Churn Cancellations Rate Voluntary churn revenue as a percent of the month's starting revenue | Field IDrevenue_churn_cancellations_rate |
Revenue Churn Delinquent Rate Revenue lost to customers who churned because they failed to pay you | Field IDrevenue_churn_delinquent_rate |
Revenue Churn Rate Revenue lost to churn as a percentage of existing revenue | Field IDrevenue_churn_rate |
Revenue lost to customers who churned delinquent Revenue lost to customers who churned because they failed to pay you | Field IDchurned_recurring_revenue_delinquent |
Revenue Retention Rate Percent of revenue coming from existing customers that was retained by the end of the month | Field IDrevenue_retention_rate |
Upgrade Rate Upgrade revenue as a percent of existing revenue | Field IDupgrade_rate |
Upgraded Customers Number of existing customers who net upgraded | Field IDupgraded_customers |
Upgraded Recurring Revenue Revenue increase due to upgrades | Field IDupgraded_recurring_revenue |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
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