Introduction

Datasources and destinations

Fields listing for Mailchimp

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

85 metrics105 dimensions

190 fields

Deprecated 2

Deprecated
FieldDetails
Click Rate
The click rate for the campaign.
Field IDclicks.click_rate
MetricNUMBER
Open Rate
The open rate for the campaign.
Field IDopens.open_rate
MetricNUMBER

Other fields 188

Other fields
FieldDetails
Campaign Preview Text
The preview text of the campaign.
Field IDcampaign/preview_text
DimensionTEXT
(Deprecated) Campaign List Is Active
Indicates whether the list that the campaign was sent to is currently active.
Field IDcampaign/list_is_active
DimensionBOOLEAN
(Deprecated) Campaign List Name
The name of the list that the campaign was sent to.
Field IDcampaign/list_name
DimensionTEXT
A - Abuse Reports
The number of abuse reports for the A split of the campaign.
Field IDab_split.a.abuse_reports
MetricNUMBER
A - Bounces
The number of bounces for the A split of the campaign.
Field IDab_split.a.bounces
MetricNUMBER
A - Forwards
The number of forwards for the A split of the campaign.
Field IDab_split.a.forwards
MetricNUMBER
A - Forwards Opens
The number of opens from forwarded emails for the A split of the campaign.
Field IDab_split.a.forwards_opens
MetricNUMBER
A - Last Open
The date and time of the last open for the A split of the campaign.
Field IDcampaign/ab_split.a.last_open
DimensionYEAR_MONTH_DAY
A - Opens
The number of opens for the A split of the campaign.
Field IDab_split.a.opens
MetricNUMBER
A - Recipient Clicks
The number of clicks from recipients for the A split of the campaign.
Field IDab_split.a.recipient_clicks
MetricNUMBER
A - Unique Opens
The number of unique opens for the A split of thecampaign.
Field IDab_split.a.unique_opens
MetricNUMBER
A - Unsubscribed
The number of subscribers who unsubscribed from the A split of the campaign.
Field IDab_split.a.unsubs
MetricNUMBER
AB Split - A - Link Click Percentage
The number of the link click percentage.
Field IDab_split.a.click_percentage_a
MetricNUMBER
AB Split - A - Total Link Click
The number of the click on the link.
Field IDab_split.a.total_clicks_a
MetricNUMBER
AB Split - A - Unique Link Click
The number of unique link click.
Field IDab_split.a.unique_clicks_a
MetricNUMBER
AB Split - A - Unique Link Click Percentage
The number of unique link click percentage.
Field IDab_split.a.unique_click_percentage_a
MetricNUMBER
AB Split - B - Link Click Percentage
The number of the link click percentage.
Field IDab_split.b.click_percentage_b
MetricNUMBER
AB Split - B - Total Link Click
The number of the click on the link.
Field IDab_split.b.total_clicks_b
MetricNUMBER
AB Split - B - Unique Link Click
The number of unique link click.
Field IDab_split.b.unique_clicks_b
MetricNUMBER
AB Split - B - Unique Link Click Percentage
The number of unique link click percentage.
Field IDab_split.b.unique_click_percentage_b
MetricNUMBER
ABSplit Group
For A/B Split Campaigns, the group the member was apart of ('a', 'b', or 'winner')
Field IDcampaign_recipient/absplit_group
DimensionTEXT
Abuse Reports
The number of abuse reports for the campaign.
Field IDabuse_reports
MetricNUMBER
Automation Authenticate
The automation authenticate
Field IDautomation/settings.authenticate
DimensionBOOLEAN
Automation Auto footer
The automation auto footer settings
Field IDautomation/settings.auto_footer
DimensionBOOLEAN
Automation Clicktale tracking
The automation Clicktale tracking
Field IDautomation/tracking.clicktale
DimensionTEXT
Automation Created Time
The automation created time.
Field IDautomation/create_time
DimensionYEAR_MONTH_DAY
Automation ECOM360 tracking
The automation ECOM360 tracking
Field IDautomation/tracking.ecomm360
DimensionBOOLEAN
Automation From Name
The automation title.
Field IDautomation/settings.from_name
DimensionTEXT
Automation GOAL clicks tracking
The automation tracking goal clicks
Field IDautomation/tracking.goal_tracking
DimensionBOOLEAN
Automation Google Analytics tracking
The automation Google Analytics tracking
Field IDautomation/tracking.google_analytics
DimensionTEXT
Automation HTML clicks tracking
The automation tracking html clicks
Field IDautomation/tracking.html_clicks
DimensionBOOLEAN
Automation Id
The unique identifier for the automation.
Field IDautomation/id
DimensionTEXT
Automation Inline css
The automation inline css settings
Field IDautomation/settings.inline_css
DimensionBOOLEAN
Automation List Id
The automation list ID.
Field IDautomation/recipients.list_id
DimensionTEXT
Automation List Is Active
The automation List is Active.
Field IDautomation/recipients.list_is_active
DimensionBOOLEAN
Automation List Name
The automation List Name.
Field IDautomation/recipients.list_name
DimensionTEXT
Automation Reply To
The automation reply to.
Field IDautomation/settings.reply_to
DimensionTEXT
Automation Start Time
The automation start time.
Field IDautomation/start_time
DimensionYEAR_MONTH_DAY
Automation Status
The automation status.
Field IDautomation/status
DimensionTEXT
Automation Store ID
The automation store id.
Field IDautomation/recipients.store_id
DimensionTEXT
Automation TEXT clicks tracking
The automation tracking text clicks
Field IDautomation/tracking.text_clicks
DimensionBOOLEAN
Automation title
The automation title.
Field IDautomation/settings.title
DimensionTEXT
Automation To Name
The automation to name.
Field IDautomation/settings.to_name
DimensionTEXT
Automation Tracking Opens
The automation tracking open settings
Field IDautomation/tracking.tracking_opens
DimensionBOOLEAN
Automation Use Conversation
The automation use conversation.
Field IDautomation/settings.use_conversation
DimensionBOOLEAN
Automation Workflow Title
The automation Workflow Title
Field IDautomation/trigger_settings.workflow_title
DimensionTEXT
Automation Workflow type
The automation Workflow type
Field IDautomation/trigger_settings.workflow_type
DimensionTEXT
B - Abuse Reports
The number of abuse reports for the B split of the campaign.
Field IDab_split.b.abuse_reports
MetricNUMBER
B - Bounces
The number of bounces for the B split of the campaign.
Field IDab_split.b.bounces
MetricNUMBER
B - Forwards
The number of forwards for the B split of the campaign.
Field IDab_split.b.forwards
MetricNUMBER
B - Forwards Opens
The number of opens from forwarded emails for the B split of the campaign.
Field IDab_split.b.forwards_opens
MetricNUMBER
B - Last Open
The date and time of the last open for the B split of the campaign.
Field IDcampaign/ab_split.b.last_open
DimensionYEAR_MONTH_DAY
B - Opens
The number of opens for the B split of the campaign.
Field IDab_split.b.opens
MetricNUMBER
B - Recipient Clicks
The number of clicks from recipients for the B split of the campaign.
Field IDab_split.b.recipient_clicks
MetricNUMBER
B - Unique Opens
The number of unique opens for the B split of the campaign.
Field IDab_split.b.unique_opens
MetricNUMBER
B - Unsubscribed
The number of subscribers who unsubscribed from the B split of the campaign.
Field IDab_split.b.unsubs
MetricNUMBER
Bounce rate
Bounce rate ((Hard bounces + Soft bounces) / Emails Sent)
Field IDbounce_rate
MetricPERCENTCalculated · Looker Studio
Bounces
Bounces (Hard bounces + Soft bounces)
Field IDbounce
MetricNUMBERCalculated · Looker Studio
Campaign Id
The unique identifier for the campaign.
Field IDcampaign/id
DimensionTEXT
Campaign Last Click
The date and time of the last click for the campaign.
Field IDcampaign/clicks.last_click
DimensionYEAR_MONTH_DAY
Campaign Last Open
The date and time of the last open.
Field IDcampaign/opens.last_open
DimensionYEAR_MONTH_DAY
Campaign List Click Rate
The click rate for the list that the campaign was sent to.
Field IDlist_stats.click_rate
MetricNUMBER
Campaign List Open Rate
The open rate for the list that the campaign was sent to.
Field IDlist_stats.open_rate
MetricNUMBER
Campaign List Subscription Rate
The subscription rate for the list that the campaign was sent to.
Field IDlist_stats.sub_rate
MetricNUMBER
Campaign List Unsubscribe Rate
The unsubscribe rate for the list that the campaign was sent to.
Field IDlist_stats.unsub_rate
MetricNUMBER
Campaign Send Time
The date and time the campaign was sent.
Field IDcampaign/send_time
DimensionYEAR_MONTH_DAY
Campaign Subject Line
The subject line of the campaign.
Field IDcampaign/subject_line
DimensionTEXT
Campaign Title
The title of the campaign.
Field IDcampaign/campaign_title
DimensionTEXT
Campaign Type
The type of campaign.
Field IDcampaign/type
DimensionTEXT
Click Rate
click rate. Formula: Unique Clicks / Emails Sent
Field IDclick_rate
MetricPERCENTCalculated · Looker Studio
Clicks
The number of clicks activity for the selected granularity.
Field IDclick
MetricNUMBER
Clicks Total
The total number of clicks for the campaign.
Field IDclicks.clicks_total
MetricNUMBER
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
Delivery Status - Can Cancel
Whether the campaign can be canceled.
Field IDcampaign/delivery_status.can_cancel
DimensionBOOLEAN
Delivery Status - Emails Canceled
The number of emails canceled for the campaign.
Field IDdelivery_status.emails_canceled
MetricNUMBER
Delivery Status - Emails Sent
The number of emails delivered for the campaign.
Field IDdelivery_status.emails_sent
MetricNUMBER
Delivery Status - Enabled
Whether delivery status is enabled for the campaign.
Field IDcampaign/delivery_status.enabled
DimensionBOOLEAN
Delivery Status - Status
The delivery status for the campaign.
Field IDcampaign/delivery_status.status
DimensionTEXT
E-commerce - Currency Code
The currency code used for the campaign.
Field IDecommerce.currency_code
MetricTEXT
E-commerce - Total Orders
The total number of orders for the campaign.
Field IDecommerce.total_orders
MetricNUMBER
E-commerce - Total Revenue
The total revenue for the campaign.
Field IDecommerce.total_revenue
MetricNUMBER
E-commerce - Total Spent
The total amount spent for the campaign.
Field IDecommerce.total_spent
MetricNUMBER
Email Address
The email address.
Field IDcampaign_recipient/email_address
DimensionTEXT
Email ID
The email id.
Field IDcampaign_recipient/email_id
DimensionTEXT
Email Last Open
The date and time of the last open for this member.
Field IDcampaign_recipient/last_open
DimensionYEAR_MONTH_DAY
Emails Delivered
The number of emails delivered (emails sent minus emails bounced)
Field IDdelivered
MetricNUMBERCalculated · Looker Studio
Emails Sent
The number of emails that were sent.
Field IDemails_sent
MetricNUMBER
Hard bounce rate
Hard bounce rate (Hard bounces / Emails Sent)
Field IDhard_bounce_rate
MetricPERCENTCalculated · Looker Studio
Hard bounces
The hard bounce summary for the campaign
Field IDbounces.hard_bounces
MetricNUMBER
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
Industry Abuse Rate
The abuse rate for the campaign compared to other campaigns in the industry.
Field IDindustry_stats.abuse_rate
MetricNUMBER
Industry Bounce Rate
The bounce rate for the campaign compared to other campaigns in the industry.
Field IDindustry_stats.bounce_rate
MetricNUMBER
Industry Click Rate
The click rate for the campaign compared to other campaigns in the industry.
Field IDindustry_stats.click_rate
MetricNUMBER
Industry Open Rate
The open rate for the campaign compared to other campaigns in the industry.
Field IDindustry_stats.open_rate
MetricNUMBER
Industry Type
The industry type.
Field IDcampaign/industry_stats.type
DimensionTEXT
Industry Unopen Rate
The unopen rate for the campaign compared to other campaigns in the industry.
Field IDindustry_stats.unopen_rate
MetricNUMBER
Industry Unsubscribe Rate
The unsubscribe rate for the campaign compared to other campaigns in the industry.
Field IDindustry_stats.unsub_rate
MetricNUMBER
Link Click Percentage
The number of the link click percentage.
Field IDclick_percentage
MetricNUMBER
Link ID
The Link ID.
Field IDlink/id
DimensionTEXT
Link URL
The url link.
Field IDlink/url
DimensionTEXT
List Average Sub Rate
The average number of subscriptions per month for the list (not returned if we haven't calculated it yet).
Field IDstats.avg_sub_rate
MetricNUMBER
List Average Unsub Rate
The average number of unsubscriptions per month for the list (not returned if we haven't calculated it yet).
Field IDstats.avg_unsub_rate
MetricNUMBER
List Beamer Address
The list's Email Beamer address.
Field IDlist_data/beamer_address
DimensionTEXT
List Campaign Count
The number of campaigns in any status that use this list.
Field IDstats.campaign_count
MetricNUMBER
List Clean Count
The number of members cleaned from the list.
Field IDstats.cleaned_count
MetricNUMBER
List Clean Count Since Send
The number of members cleaned from the list since the last campaign was sent.
Field IDstats.cleaned_count_since_send
MetricNUMBER
List Click Rate
The average click rate (a percentage represented as a number between 0 and 100) per campaign for the list (not returned if we haven't calculated it yet).
Field IDstats.click_rate
MetricNUMBER
List Date Created
The date and time that this list was created in ISO 8601 format.
Field IDlist_data/date_created
DimensionYEAR_MONTH_DAY
List Double Optin
Whether or not to require the subscriber to confirm subscription via email.
Field IDlist_data/double_optin
DimensionBOOLEAN
List Email Type Option
Whether the list supports multiple formats for emails. When set to true, subscribers can choose whether they want to receive HTML or plain-text emails. When set to false, subscribers will receive HTML emails, with a plain-text alternative backup.
Field IDlist_data/email_type_option
DimensionBOOLEAN
List Has Welcome
Whether or not this list has a welcome automation connected. Welcome Automations: welcomeSeries, singleWelcome, emailFollowup.
Field IDlist_data/has_welcome
DimensionBOOLEAN
List ID
A string that uniquely identifies this list.
Field IDlist_data/id
DimensionTEXT
List Last Sub Date
The date and time of the last time someone subscribed to this list in ISO 8601 format.
Field IDlist_data/stats.last_sub_date
DimensionYEAR_MONTH_DAY
List Last Unsub Date
The date and time of the last time someone unsubscribed from this list in ISO 8601 format.
Field IDlist_data/stats.last_unsub_date
DimensionYEAR_MONTH_DAY
List Marketing Permissions
Whether or not the list has marketing permissions (eg. GDPR) enabled.
Field IDlist_data/marketing_permissions
DimensionBOOLEAN
List Member Count
The number of active members in the list.
Field IDstats.member_count
MetricNUMBER
List Member Count Since Send
The number of active members in the list since the last campaign was sent.
Field IDstats.member_count_since_send
MetricNUMBER
List Merge Field Count
The number of merge fields (audience field) for this list (doesn't include EMAIL).
Field IDstats.merge_field_count
MetricNUMBER
List Name
The name of the list.
Field IDlist_data/name
DimensionTEXT
List Notify On Subscribe
The email address to send subscribe notifications to.
Field IDlist_data/notify_on_subscribe
DimensionTEXT
List Notify On Unsubscribe
The email address to send unsubscribe notifications to.
Field IDlist_data/notify_on_unsubscribe
DimensionTEXT
List Open Rate
The average open rate (a percentage represented as a number between 0 and 100) per campaign for the list (not returned if we haven't calculated it yet).
Field IDstats.open_rate
MetricNUMBER
List Permission Reminder
The permission reminder for the list.
Field IDlist_data/permission_reminder
DimensionTEXT
List Rating
An auto-generated activity score for the list (0-5).
Field IDlist_data/list_rating
DimensionNUMBER
List Subscribe Url long
The full version of this list's subscribe form (host will vary).
Field IDlist_data/subscribe_url_long
DimensionTEXT
List Subscribe Url Short
Our url shortened version of this list's subscribe form.
Field IDlist_data/subscribe_url_short
DimensionTEXT
List Target Sub Rate
The target number of subscriptions per month for the list to keep it growing (not returned if we haven't calculated it yet).
Field IDstats.target_sub_rate
MetricNUMBER
List Total Contacts
The number of contacts in the list, including subscribed, unsubscribed, pending, cleaned, deleted, transactional, and those that need to be reconfirmed. Requires include_total_contacts query parameter to be included.
Field IDstats.total_contacts
MetricNUMBER
List Unsubscribe Count
The number of members who have unsubscribed from the list.
Field IDstats.unsubscribe_count
MetricNUMBER
List Unsubscribe Count Since Send
The number of members who have unsubscribed since the last campaign was sent.
Field IDstats.unsubscribe_count_since_send
MetricNUMBER
List Use Archive Bar
Whether campaigns for this list use the Archive Bar in archives by default.
Field IDlist_data/use_archive_bar
DimensionBOOLEAN
List Visibility
Legacy - visibility settings are no longer used Possible values: "pub" or "prv".
Field IDlist_data/visibility
DimensionTEXT
List Web ID
The ID used in the Mailchimp web application. View this list in your Mailchimp account at https://{dc}.admin.mailchimp.com/lists/members/?id={web_id}.
Field IDlist_data/web_id
DimensionNUMBER
Member Average Click Rate
A subscriber's average clickthrough rate.
Field IDstats.avg_click_rate
MetricNUMBER
Member Average Open Rate
A subscriber's average open rate.
Field IDstats.avg_open_rate
MetricNUMBER
Member Contents To One To one Messaging
IP address the subscriber signed up from.
Field IDmember/consents_to_one_to_one_messaging
DimensionBOOLEAN
Member Ecommerce Currency Code
The three-letter ISO 4217 code for the currency that the store accepts.
Field IDmember/stats.ecommerce_data.currency_code
DimensionTEXT
Member Email Address
Email address for a subscriber.
Field IDmember/email_address
DimensionTEXT
Member Email Client
The list member's email client.
Field IDmember/email_client
DimensionTEXT
Member Email Type
Type of email this member asked to get ('html' or 'text').
Field IDmember/email_type
DimensionTEXT
Member Full Name
The contact's full name.
Field IDmember/full_name
DimensionTEXT
Member ID
The MD5 hash of the lowercase version of the list member's email address.
Field IDmember/id
DimensionTEXT
Member IP Opt
The IP address the subscriber used to confirm their opt-in status.
Field IDmember/ip_opt
DimensionTEXT
Member IP Signup
IP address the subscriber signed up from.
Field IDmember/ip_signup
DimensionTEXT
Member Language
If set/detected, the subscriber's language.
Field IDmember/language
DimensionTEXT
Member Last Changed
The date and time the member's info was last changed in ISO 8601 format.
Field IDmember/last_changed
DimensionYEAR_MONTH_DAY
Member Number Of Orders
The total number of orders placed by the list member.
Field IDstats.ecommerce_data.number_of_orders
MetricNUMBER
Member Rating
Star rating for this member, between 1 and 5.
Field IDmember/member_rating
DimensionNUMBER
Member Source
The source from which the subscriber was added to this list.
Field IDmember/source
DimensionTEXT
Member Status
Subscriber's current status. Possible values: "subscribed", "unsubscribed", "cleaned", "pending", "transactional", or "archived".
Field IDmember/status
DimensionTEXT
Member Tags Count
The number of tags applied to this member.
Field IDmember/tags_count
DimensionNUMBER
Member Timestamp Opt
The date and time the subscriber confirmed their opt-in status in ISO 8601 format.
Field IDmember/timestamp_opt
DimensionYEAR_MONTH_DAY
Member Timestamp Signup
The date and time the subscriber signed up for the list in ISO 8601 format.
Field IDmember/timestamp_signup
DimensionYEAR_MONTH_DAY
Member Total Revenue
The total revenue the list member has brought in.
Field IDstats.ecommerce_data.total_revenue
MetricNUMBER
Member Unique Email ID
An identifier for the address across all of Mailchimp.
Field IDmember/unique_email_id
DimensionTEXT
Member Unsibscribe Reason
Indicates whether a contact consents to 1:1 messaging.
Field IDmember/unsubscribe_reason
DimensionTEXT
Member VIP
VIP status for subscriber.
Field IDmember/vip
DimensionBOOLEAN
Member Web ID
The ID used in the Mailchimp web application. View this member in your Mailchimp account at https://{dc}.admin.mailchimp.com/lists/members/view?id={web_id}.
Field IDmember/web_id
DimensionNUMBER
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
Open
The number of open mails activity for the selected granularity.
Field IDopen
MetricNUMBER
Open Rate
open rate. Formula: Unique Opens / Emails Sent
Field IDopen_rate
MetricPERCENTCalculated · Looker Studio
Opens Total
The total number of times the email was opened.
Field IDopens.opens_total
MetricNUMBER
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
RSS Last Send
The date and time the last RSS campaign was sent.
Field IDcampaign/rss_last_send
DimensionYEAR_MONTH_DAY
Share Report - Share URL
The URL for sharing the report.
Field IDcampaign/share_report.share_url
DimensionTEXT
Soft bounce rate
Soft bounce rate (Soft bounces / Emails Sent)
Field IDsoft_bounce_rate
MetricPERCENTCalculated · Looker Studio
Soft bounces
The soft bounce summary for the campaign
Field IDbounces.soft_bounces
MetricNUMBER
Status
The status of the email sent to the member ('sent', 'hard' for hard bounce, or 'soft' for soft bounce).
Field IDcampaign_recipient/status
DimensionTEXT
Syntax errors
The total number of addresses that were syntax-related bounces
Field IDbounces.syntax_errors
MetricNUMBER
The date of the last click
Date of the last click on the link
Field IDlast_click
MetricTEXT
Total Link Click
The number of the click on the link.
Field IDtotal_clicks
MetricNUMBER
Unique Clicks
The number of unique clicks for the campaign.
Field IDclicks.unique_clicks
MetricNUMBER
Unique Link Click
The number of unique link click.
Field IDunique_clicks
MetricNUMBER
Unique Link Click Percentage
The number of unique link click percentage.
Field IDunique_click_percentage
MetricNUMBER
Unique Opens
The number of unique email for the campaign.
Field IDopens.unique_opens
MetricNUMBER
Unique Subscriber Clicks
The number of unique subscriber clicks for the campaign.
Field IDclicks.unique_subscriber_clicks
MetricNUMBER
Unsubscribed
The number of subscribers who unsubscribed from the campaign.
Field IDunsubscribed
MetricNUMBER
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
Year month day minute
Year, month, day, hour and minute.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_MINUTE
DimensionYEAR_MONTH_DAY_MINUTE
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK

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