Find the fields you need for your next report.
190 fields
| Field | Details |
|---|---|
Click Rate The click rate for the campaign. | Field IDclicks.click_rate |
Open Rate The open rate for the campaign. | Field IDopens.open_rate |
| Field | Details |
|---|---|
Campaign Preview Text The preview text of the campaign. | Field IDcampaign/preview_text |
(Deprecated) Campaign List Is Active Indicates whether the list that the campaign was sent to is currently active. | Field IDcampaign/list_is_active |
(Deprecated) Campaign List Name The name of the list that the campaign was sent to. | Field IDcampaign/list_name |
A - Abuse Reports The number of abuse reports for the A split of the campaign. | Field IDab_split.a.abuse_reports |
A - Bounces The number of bounces for the A split of the campaign. | Field IDab_split.a.bounces |
A - Forwards The number of forwards for the A split of the campaign. | Field IDab_split.a.forwards |
A - Forwards Opens The number of opens from forwarded emails for the A split of the campaign. | Field IDab_split.a.forwards_opens |
A - Last Open The date and time of the last open for the A split of the campaign. | Field IDcampaign/ab_split.a.last_open |
A - Opens The number of opens for the A split of the campaign. | Field IDab_split.a.opens |
A - Recipient Clicks The number of clicks from recipients for the A split of the campaign. | Field IDab_split.a.recipient_clicks |
A - Unique Opens The number of unique opens for the A split of thecampaign. | Field IDab_split.a.unique_opens |
A - Unsubscribed The number of subscribers who unsubscribed from the A split of the campaign. | Field IDab_split.a.unsubs |
AB Split - A - Link Click Percentage The number of the link click percentage. | Field IDab_split.a.click_percentage_a |
AB Split - A - Total Link Click The number of the click on the link. | Field IDab_split.a.total_clicks_a |
AB Split - A - Unique Link Click The number of unique link click. | Field IDab_split.a.unique_clicks_a |
AB Split - A - Unique Link Click Percentage The number of unique link click percentage. | Field IDab_split.a.unique_click_percentage_a |
AB Split - B - Link Click Percentage The number of the link click percentage. | Field IDab_split.b.click_percentage_b |
AB Split - B - Total Link Click The number of the click on the link. | Field IDab_split.b.total_clicks_b |
AB Split - B - Unique Link Click The number of unique link click. | Field IDab_split.b.unique_clicks_b |
AB Split - B - Unique Link Click Percentage The number of unique link click percentage. | Field IDab_split.b.unique_click_percentage_b |
ABSplit Group For A/B Split Campaigns, the group the member was apart of ('a', 'b', or 'winner') | Field IDcampaign_recipient/absplit_group |
Abuse Reports The number of abuse reports for the campaign. | Field IDabuse_reports |
Automation Authenticate The automation authenticate | Field IDautomation/settings.authenticate |
Automation Auto footer The automation auto footer settings | Field IDautomation/settings.auto_footer |
Automation Clicktale tracking The automation Clicktale tracking | Field IDautomation/tracking.clicktale |
Automation Created Time The automation created time. | Field IDautomation/create_time |
Automation ECOM360 tracking The automation ECOM360 tracking | Field IDautomation/tracking.ecomm360 |
Automation From Name The automation title. | Field IDautomation/settings.from_name |
Automation GOAL clicks tracking The automation tracking goal clicks | Field IDautomation/tracking.goal_tracking |
Automation Google Analytics tracking The automation Google Analytics tracking | Field IDautomation/tracking.google_analytics |
Automation HTML clicks tracking The automation tracking html clicks | Field IDautomation/tracking.html_clicks |
Automation Id The unique identifier for the automation. | Field IDautomation/id |
Automation Inline css The automation inline css settings | Field IDautomation/settings.inline_css |
Automation List Id The automation list ID. | Field IDautomation/recipients.list_id |
Automation List Is Active The automation List is Active. | Field IDautomation/recipients.list_is_active |
Automation List Name The automation List Name. | Field IDautomation/recipients.list_name |
Automation Reply To The automation reply to. | Field IDautomation/settings.reply_to |
Automation Start Time The automation start time. | Field IDautomation/start_time |
Automation Status The automation status. | Field IDautomation/status |
Automation Store ID The automation store id. | Field IDautomation/recipients.store_id |
Automation TEXT clicks tracking The automation tracking text clicks | Field IDautomation/tracking.text_clicks |
Automation title The automation title. | Field IDautomation/settings.title |
Automation To Name The automation to name. | Field IDautomation/settings.to_name |
Automation Tracking Opens The automation tracking open settings | Field IDautomation/tracking.tracking_opens |
Automation Use Conversation The automation use conversation. | Field IDautomation/settings.use_conversation |
Automation Workflow Title The automation Workflow Title | Field IDautomation/trigger_settings.workflow_title |
Automation Workflow type The automation Workflow type | Field IDautomation/trigger_settings.workflow_type |
B - Abuse Reports The number of abuse reports for the B split of the campaign. | Field IDab_split.b.abuse_reports |
B - Bounces The number of bounces for the B split of the campaign. | Field IDab_split.b.bounces |
B - Forwards The number of forwards for the B split of the campaign. | Field IDab_split.b.forwards |
B - Forwards Opens The number of opens from forwarded emails for the B split of the campaign. | Field IDab_split.b.forwards_opens |
B - Last Open The date and time of the last open for the B split of the campaign. | Field IDcampaign/ab_split.b.last_open |
B - Opens The number of opens for the B split of the campaign. | Field IDab_split.b.opens |
B - Recipient Clicks The number of clicks from recipients for the B split of the campaign. | Field IDab_split.b.recipient_clicks |
B - Unique Opens The number of unique opens for the B split of the campaign. | Field IDab_split.b.unique_opens |
B - Unsubscribed The number of subscribers who unsubscribed from the B split of the campaign. | Field IDab_split.b.unsubs |
Bounce rate Bounce rate ((Hard bounces + Soft bounces) / Emails Sent) | Field IDbounce_rate |
Bounces Bounces (Hard bounces + Soft bounces) | Field IDbounce |
Campaign Id The unique identifier for the campaign. | Field IDcampaign/id |
Campaign Last Click The date and time of the last click for the campaign. | Field IDcampaign/clicks.last_click |
Campaign Last Open The date and time of the last open. | Field IDcampaign/opens.last_open |
Campaign List Click Rate The click rate for the list that the campaign was sent to. | Field IDlist_stats.click_rate |
Campaign List Open Rate The open rate for the list that the campaign was sent to. | Field IDlist_stats.open_rate |
Campaign List Subscription Rate The subscription rate for the list that the campaign was sent to. | Field IDlist_stats.sub_rate |
Campaign List Unsubscribe Rate The unsubscribe rate for the list that the campaign was sent to. | Field IDlist_stats.unsub_rate |
Campaign Send Time The date and time the campaign was sent. | Field IDcampaign/send_time |
Campaign Subject Line The subject line of the campaign. | Field IDcampaign/subject_line |
Campaign Title The title of the campaign. | Field IDcampaign/campaign_title |
Campaign Type The type of campaign. | Field IDcampaign/type |
Click Rate click rate. Formula: Unique Clicks / Emails Sent | Field IDclick_rate |
Clicks The number of clicks activity for the selected granularity. | Field IDclick |
Clicks Total The total number of clicks for the campaign. | Field IDclicks.clicks_total |
Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Delivery Status - Can Cancel Whether the campaign can be canceled. | Field IDcampaign/delivery_status.can_cancel |
Delivery Status - Emails Canceled The number of emails canceled for the campaign. | Field IDdelivery_status.emails_canceled |
Delivery Status - Emails Sent The number of emails delivered for the campaign. | Field IDdelivery_status.emails_sent |
Delivery Status - Enabled Whether delivery status is enabled for the campaign. | Field IDcampaign/delivery_status.enabled |
Delivery Status - Status The delivery status for the campaign. | Field IDcampaign/delivery_status.status |
E-commerce - Currency Code The currency code used for the campaign. | Field IDecommerce.currency_code |
E-commerce - Total Orders The total number of orders for the campaign. | Field IDecommerce.total_orders |
E-commerce - Total Revenue The total revenue for the campaign. | Field IDecommerce.total_revenue |
E-commerce - Total Spent The total amount spent for the campaign. | Field IDecommerce.total_spent |
Email Address The email address. | Field IDcampaign_recipient/email_address |
Email ID The email id. | Field IDcampaign_recipient/email_id |
Email Last Open The date and time of the last open for this member. | Field IDcampaign_recipient/last_open |
Emails Delivered The number of emails delivered (emails sent minus emails bounced) | Field IDdelivered |
Emails Sent The number of emails that were sent. | Field IDemails_sent |
Hard bounce rate Hard bounce rate (Hard bounces / Emails Sent) | Field IDhard_bounce_rate |
Hard bounces The hard bounce summary for the campaign | Field IDbounces.hard_bounces |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Industry Abuse Rate The abuse rate for the campaign compared to other campaigns in the industry. | Field IDindustry_stats.abuse_rate |
Industry Bounce Rate The bounce rate for the campaign compared to other campaigns in the industry. | Field IDindustry_stats.bounce_rate |
Industry Click Rate The click rate for the campaign compared to other campaigns in the industry. | Field IDindustry_stats.click_rate |
Industry Open Rate The open rate for the campaign compared to other campaigns in the industry. | Field IDindustry_stats.open_rate |
Industry Type The industry type. | Field IDcampaign/industry_stats.type |
Industry Unopen Rate The unopen rate for the campaign compared to other campaigns in the industry. | Field IDindustry_stats.unopen_rate |
Industry Unsubscribe Rate The unsubscribe rate for the campaign compared to other campaigns in the industry. | Field IDindustry_stats.unsub_rate |
Link Click Percentage The number of the link click percentage. | Field IDclick_percentage |
Link ID The Link ID. | Field IDlink/id |
Link URL The url link. | Field IDlink/url |
List Average Sub Rate The average number of subscriptions per month for the list (not returned if we haven't calculated it yet). | Field IDstats.avg_sub_rate |
List Average Unsub Rate The average number of unsubscriptions per month for the list (not returned if we haven't calculated it yet). | Field IDstats.avg_unsub_rate |
List Beamer Address The list's Email Beamer address. | Field IDlist_data/beamer_address |
List Campaign Count The number of campaigns in any status that use this list. | Field IDstats.campaign_count |
List Clean Count The number of members cleaned from the list. | Field IDstats.cleaned_count |
List Clean Count Since Send The number of members cleaned from the list since the last campaign was sent. | Field IDstats.cleaned_count_since_send |
List Click Rate The average click rate (a percentage represented as a number between 0 and 100) per campaign for the list (not returned if we haven't calculated it yet). | Field IDstats.click_rate |
List Date Created The date and time that this list was created in ISO 8601 format. | Field IDlist_data/date_created |
List Double Optin Whether or not to require the subscriber to confirm subscription via email. | Field IDlist_data/double_optin |
List Email Type Option Whether the list supports multiple formats for emails. When set to true, subscribers can choose whether they want to receive HTML or plain-text emails. When set to false, subscribers will receive HTML emails, with a plain-text alternative backup. | Field IDlist_data/email_type_option |
List Has Welcome Whether or not this list has a welcome automation connected. Welcome Automations: welcomeSeries, singleWelcome, emailFollowup. | Field IDlist_data/has_welcome |
List ID A string that uniquely identifies this list. | Field IDlist_data/id |
List Last Sub Date The date and time of the last time someone subscribed to this list in ISO 8601 format. | Field IDlist_data/stats.last_sub_date |
List Last Unsub Date The date and time of the last time someone unsubscribed from this list in ISO 8601 format. | Field IDlist_data/stats.last_unsub_date |
List Marketing Permissions Whether or not the list has marketing permissions (eg. GDPR) enabled. | Field IDlist_data/marketing_permissions |
List Member Count The number of active members in the list. | Field IDstats.member_count |
List Member Count Since Send The number of active members in the list since the last campaign was sent.
| Field IDstats.member_count_since_send |
List Merge Field Count The number of merge fields (audience field) for this list (doesn't include EMAIL). | Field IDstats.merge_field_count |
List Name The name of the list. | Field IDlist_data/name |
List Notify On Subscribe The email address to send subscribe notifications to. | Field IDlist_data/notify_on_subscribe |
List Notify On Unsubscribe The email address to send unsubscribe notifications to. | Field IDlist_data/notify_on_unsubscribe |
List Open Rate The average open rate (a percentage represented as a number between 0 and 100) per campaign for the list (not returned if we haven't calculated it yet). | Field IDstats.open_rate |
List Permission Reminder The permission reminder for the list. | Field IDlist_data/permission_reminder |
List Rating An auto-generated activity score for the list (0-5). | Field IDlist_data/list_rating |
List Subscribe Url long The full version of this list's subscribe form (host will vary). | Field IDlist_data/subscribe_url_long |
List Subscribe Url Short Our url shortened version of this list's subscribe form. | Field IDlist_data/subscribe_url_short |
List Target Sub Rate The target number of subscriptions per month for the list to keep it growing (not returned if we haven't calculated it yet). | Field IDstats.target_sub_rate |
List Total Contacts The number of contacts in the list, including subscribed, unsubscribed, pending, cleaned, deleted, transactional, and those that need to be reconfirmed. Requires include_total_contacts query parameter to be included. | Field IDstats.total_contacts |
List Unsubscribe Count The number of members who have unsubscribed from the list. | Field IDstats.unsubscribe_count |
List Unsubscribe Count Since Send The number of members who have unsubscribed since the last campaign was sent. | Field IDstats.unsubscribe_count_since_send |
List Use Archive Bar Whether campaigns for this list use the Archive Bar in archives by default. | Field IDlist_data/use_archive_bar |
List Visibility Legacy - visibility settings are no longer used Possible values: "pub" or "prv". | Field IDlist_data/visibility |
List Web ID The ID used in the Mailchimp web application. View this list in your Mailchimp account at https://{dc}.admin.mailchimp.com/lists/members/?id={web_id}. | Field IDlist_data/web_id |
Member Average Click Rate A subscriber's average clickthrough rate. | Field IDstats.avg_click_rate |
Member Average Open Rate A subscriber's average open rate. | Field IDstats.avg_open_rate |
Member Contents To One To one Messaging IP address the subscriber signed up from. | Field IDmember/consents_to_one_to_one_messaging |
Member Ecommerce Currency Code The three-letter ISO 4217 code for the currency that the store accepts. | Field IDmember/stats.ecommerce_data.currency_code |
Member Email Address Email address for a subscriber. | Field IDmember/email_address |
Member Email Client The list member's email client. | Field IDmember/email_client |
Member Email Type Type of email this member asked to get ('html' or 'text'). | Field IDmember/email_type |
Member Full Name The contact's full name. | Field IDmember/full_name |
Member ID The MD5 hash of the lowercase version of the list member's email address. | Field IDmember/id |
Member IP Opt The IP address the subscriber used to confirm their opt-in status. | Field IDmember/ip_opt |
Member IP Signup IP address the subscriber signed up from. | Field IDmember/ip_signup |
Member Language If set/detected, the subscriber's language. | Field IDmember/language |
Member Last Changed The date and time the member's info was last changed in ISO 8601 format. | Field IDmember/last_changed |
Member Number Of Orders The total number of orders placed by the list member. | Field IDstats.ecommerce_data.number_of_orders |
Member Rating Star rating for this member, between 1 and 5. | Field IDmember/member_rating |
Member Source The source from which the subscriber was added to this list. | Field IDmember/source |
Member Status Subscriber's current status. Possible values: "subscribed", "unsubscribed", "cleaned", "pending", "transactional", or "archived". | Field IDmember/status |
Member Tags Count The number of tags applied to this member. | Field IDmember/tags_count |
Member Timestamp Opt The date and time the subscriber confirmed their opt-in status in ISO 8601 format. | Field IDmember/timestamp_opt |
Member Timestamp Signup The date and time the subscriber signed up for the list in ISO 8601 format. | Field IDmember/timestamp_signup |
Member Total Revenue The total revenue the list member has brought in. | Field IDstats.ecommerce_data.total_revenue |
Member Unique Email ID An identifier for the address across all of Mailchimp. | Field IDmember/unique_email_id |
Member Unsibscribe Reason Indicates whether a contact consents to 1:1 messaging. | Field IDmember/unsubscribe_reason |
Member VIP VIP status for subscriber. | Field IDmember/vip |
Member Web ID The ID used in the Mailchimp web application. View this member in your Mailchimp account at https://{dc}.admin.mailchimp.com/lists/members/view?id={web_id}. | Field IDmember/web_id |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
Open The number of open mails activity for the selected granularity. | Field IDopen |
Open Rate open rate. Formula: Unique Opens / Emails Sent | Field IDopen_rate |
Opens Total The total number of times the email was opened. | Field IDopens.opens_total |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
RSS Last Send The date and time the last RSS campaign was sent. | Field IDcampaign/rss_last_send |
Share Report - Share URL The URL for sharing the report. | Field IDcampaign/share_report.share_url |
Soft bounce rate Soft bounce rate (Soft bounces / Emails Sent) | Field IDsoft_bounce_rate |
Soft bounces The soft bounce summary for the campaign | Field IDbounces.soft_bounces |
Status The status of the email sent to the member ('sent', 'hard' for hard bounce, or 'soft' for soft bounce). | Field IDcampaign_recipient/status |
Syntax errors The total number of addresses that were syntax-related bounces | Field IDbounces.syntax_errors |
The date of the last click Date of the last click on the link | Field IDlast_click |
Total Link Click The number of the click on the link. | Field IDtotal_clicks |
Unique Clicks The number of unique clicks for the campaign. | Field IDclicks.unique_clicks |
Unique Link Click The number of unique link click. | Field IDunique_clicks |
Unique Link Click Percentage The number of unique link click percentage. | Field IDunique_click_percentage |
Unique Opens The number of unique email for the campaign. | Field IDopens.unique_opens |
Unique Subscriber Clicks The number of unique subscriber clicks for the campaign. | Field IDclicks.unique_subscriber_clicks |
Unsubscribed The number of subscribers who unsubscribed from the campaign. | Field IDunsubscribed |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year month day minute Year, month, day, hour and minute. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_MINUTE |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
Try another search or reset your filters.