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Connect Criteo to ChatGPT

Connect Criteo to ChatGPT and ask about any metrics or dimensions using current integrations data. No CSV exports or manual campaign summaries.

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How to connect Criteo to ChatGPT ?

Three steps to your first source-aware prompt.

Step one

Authorize the Criteo account in Catchr

Select Criteo, sign in, and choose the client or business accounts you want to connect.

Client A · Connected sources
5 sources ready
Meta Ads 3 advertising accounts Connected
Google Ads 2 advertising accounts Connected
Google Analytics 4 1 web property Connected
HubSpot 1 CRM portal Connected
Step two

Add the Catchr MCP from official ChatGPT store

Configure the Catchr remote MCP connection in ChatGPT using the connector details from Catchr.

Step three

Choose, adapt, and run a prompt.

Replace account, period, KPI target, and threshold variables before you ask ChatGPT.

A simple client question should not trigger an hour of data prep.

“Why did CPA rise?” sounds simple. The answer is usually buried across exports, formulas, filters, and tabs before the analysis can even start.

Pull another CSV

Choose the right account, date range, breakdowns, and fields. Then wait for the file and do it again when the question changes.

Rebuild the context

Rename columns, fix formats, join tabs, and check formulas before you can trust the comparison.

Summarize it by hand

Turn the numbers into a client-ready answer, then repeat the whole process for the inevitable follow-up.

Ask the account. Get to the explanation.

Catchr MCP gives ChatGPT access to the marketing accounts you select, so each follow-up starts with the same marketing context instead of a new manual export.

The hard way

Prepare data before every question.

  • Export files from the marketing platform
  • Reformat and reconcile columns
  • Rebuild the analysis for each follow-up
The Catchr way

Connect once. Keep asking.

  • Select the right accounts and data
  • Ask in the language your team already uses
  • Investigate with follow-up questions

Twelve Criteo prompts for analyzing real account data.

Choose your role, open a workflow, then replace the bracketed variables before pasting the prompt into ChatGPT. Every prompt asks for evidence, limits, and a concrete output.

Agency promptCopy prompt
Multi-Advertiser Performance Command Center
Using the Catchr MCP, pull Criteo data for [List of Client Advertiser Names/IDs] over [Period] and [Comparison Period]. For each advertiser, summarize Cost, Display, Clicks, Click Through Rate, Visits, Cost Per Visit, ROAS PC 30d, and Cost Per Order PC 30d, then identify the Campaign Name or AdSet Name responsible for the largest change. Compare every account with [Client KPI Targets or Historical Baseline], label it Healthy, Watch, or Critical, rank the portfolio by urgency and spend exposure, and give the consultant one evidence-based action for each Watch or Critical account.
Client-Ready Retail Media Performance Brief
Using the Catchr MCP, analyze Criteo performance for [Client Advertiser Name/ID] over [Period] versus [Comparison Period], broken down by Campaign Name, AdSet Name, Channel Name, and Device. Report Cost, Display, Clicks, Click Through Rate, Visits, Qualified Visits, Conversion Rate PC 30d, Cost Per Order PC 30d, Advertiser Value, and ROAS PC 30d. Explain which campaigns, ad sets, channels, and devices drove the change, separate reach and traffic gains from commercial efficiency, and produce a concise client-ready brief with key wins, risks, and three prioritized actions.
Delivery and Audience Risk Watchlist
Using the Catchr MCP, review Criteo delivery for [List of Client Advertiser Names/IDs] over [Period], segmented by Advertiser Name, Campaign Name, AdSet Name, AdSet Status, and Audience Name. Use Potential Displays, Display, Win Rate, Reach, Exposed Users, Viewable Displays, Non-Viewable Displays, Untrackable Displays, Cost, and Click Through Rate to find weak auction access, low viewability, limited reach, or spend with poor engagement. Compare with [Comparison Period or Thresholds], return a prioritized client-by-client watchlist with the exact evidence and business risk, and recommend a specific next step such as reviewing audience scope, ad-set status, bid strategy, or campaign allocation without claiming a cause the data cannot prove.
Morning Client Priority Queue
Using the Catchr MCP, pull Criteo performance for [List of Client Advertiser Names/IDs] for [Recent Period, e.g., yesterday or month to date] and [Comparison Period]. For every client, report Cost, Display, Clicks, Click Through Rate, Visits, Cost Per Order PC 30d, and ROAS PC 30d, then identify the Campaign Name or AdSet Name behind the largest negative movement. Compare results with [Client KPI Targets or Historical Baseline], rank clients by urgency and cost at risk, and give me a morning priority queue with one clear task to complete today for each of the top three accounts.
Monthly Client Results Narrative
Using the Catchr MCP, pull Criteo data for [Client Advertiser Name/ID] for [Reporting Period] and [Previous Period]. Break down Cost, Display, Clicks, Click Through Rate, Visits, Qualified Visits, Advertiser Value, Conversion Rate PC 30d, Cost Per Order PC 30d, and ROAS PC 30d by Campaign Name, AdSet Name, and Channel Name. Write a concise client-ready report in plain English explaining what improved, what declined, which segments drove the result, what the attribution window means for interpretation, and the three actions planned for [Next Period], with every conclusion tied to the reported data.
Campaign Optimization Backlog
Using the Catchr MCP, analyze Criteo campaigns for [Client Advertiser Name/ID] over [Period]. For each Campaign Name and AdSet Name, review AdSet Status, Cost, Display, Clicks, Click Through Rate, CPC, Visits, Cost Per Visit, Conversion Rate PC 30d, Cost Per Order PC 30d, and ROAS PC 30d against [Minimum Volume] and [Client KPI Targets]. Diagnose whether the main constraint is delivery, engagement, traffic quality, conversion, or return, then create a freelancer-friendly backlog ranked by expected impact and effort, with one specific action, success metric, and review date for every item.
Profitable Growth and Attribution Scorecard
Using the Catchr MCP, pull Criteo results for [Advertiser Name/ID] over [Period] and [Comparison Period], broken down by Campaign Name and AdSet Name. Report Cost, Advertiser Value, Cost of Advertiser Value, ROAS PC 1d, ROAS PC 7d, ROAS PC 30d, ROAS PV 24h, Conversion Rate PC 30d, and Cost Per Order PC 30d. Show how profitability and efficiency changed across attribution windows, rank campaigns by commercial contribution after applying [Minimum Cost or Display Threshold], flag campaigns that consume cost without meeting [Target ROAS or eCOS], and recommend where to protect, reduce, or investigate spend.
Omnichannel Revenue Contribution Review
Using the Catchr MCP, analyze Criteo omnichannel performance for [Advertiser Name/ID] over [Period] versus [Comparison Period]. By Campaign Name and Channel Name, compare Omnichannel Revenue PC 30d, Omnichannel Sales PC 30d, Omnichannel ROAS PC 30d, Revenue Generated Offline PC 30d, Sales Offline PC 30d, ROAS Offline PC 30d, Cost, and Advertiser Value. Quantify which campaigns and channels drive reported omnichannel and offline outcomes, highlight cases where the performance conclusion changes materially between the views, and provide three actions for budget review, measurement validation, or channel coordination while treating attributed revenue as attribution rather than proven incrementality.
Visit-to-Sale Efficiency Diagnostic
Using the Catchr MCP, evaluate the Criteo path from ad exposure to commercial outcome for [Advertiser Name/ID] over [Period], broken down by Campaign Name, AdSet Name, Device, and Os. Use Display, Clicks, Click Through Rate, Visits, Qualified Visits, Bounce Rate, Cost Per Visit, Conversion Rate PC 30d, Average Cart PC 30d, Cost Per Order PC 30d, and ROAS PC 30d. Compare with [Comparison Period], identify where traffic quality or conversion efficiency deteriorates, rank the affected segments by wasted-cost risk, and return a prioritized optimization plan with the metric to improve, the recommended action, and the success criterion for each test.
Attribution Window Consistency Audit
Using the Catchr MCP, audit Criteo attribution for [Advertiser Name/ID or List of Advertisers] over [Period], grouped by Date and Campaign Name. Compare Conversion Rate, Cost Per Order, ROAS, and eCOS across PC 1d, PC 7d, PC 30d, PV 24h, PC 30d PV 24h, and Client Attribution variants where available. Flag missing window values, abrupt changes in the gap between windows, impossible negative results, and campaigns whose ranking changes materially by attribution view. Return a structured exception table with advertiser, date, campaign, affected fields, observed values, severity, likely measurement impact, and the next validation step.
Delivery Data Integrity Monitor
Using the Catchr MCP, check Criteo data quality for [Advertiser Name/ID or All Connected Advertisers] over [Period] using Date, Extracted Date, Advertiser ID, Campaign ID, AdSet ID, AdSet Status, Cost, Potential Displays, Display, Viewable Displays, Non-Viewable Displays, Untrackable Displays, Clicks, Visits, and Reach. Detect stale extractions, missing dates or identifiers, duplicate dimension rows, negative metrics, active ad sets with no records, clicks above displays, visits above clicks, or viewability components that do not reconcile with Display. Quantify each issue and return a remediation-ready table with the failed rule, affected scope, severity, evidence, and recommended pipeline or source-system check.
Daily Performance Outlier Detection
Using the Catchr MCP, pull at least [Lookback Period, e.g., 90 days] of daily Criteo data for [Advertiser Name/ID or List of Advertisers], segmented by Advertiser Name, Campaign Name, Channel Name, and Device. For Cost, Display, Clicks, Click Through Rate, CPC, Win Rate, Visits, Conversion Rate PC 30d, Cost Per Order PC 30d, and ROAS PC 30d, compare each day with its trailing [Baseline Window, e.g., 28-day] mean and standard deviation and flag deviations beyond [Outlier Threshold, e.g., 2 standard deviations]. Classify each anomaly as likely extraction, tracking, attribution-mix, delivery, or genuine performance change using cross-metric evidence, and provide the exact date, segment, affected metrics, severity, and investigation step.
Replace [variables] Facts ≠ hypotheses Action + follow-up metric

Criteo to ChatGPT FAQs

Clear answers for marketers comparing connectors, data sources, reporting workflows, and dashboard setup.

What Criteo data can ChatGPT analyze through Catchr?

ChatGPT can query connected Criteo data for campaign delivery, spend, conversion, and revenue reporting.

Representative measures include Cost, Clicks, Display, Click Through Rate, and Conversion Rate PC 30d. Useful breakdowns include Campaign Name, AdSet Name, Advertiser Name, Date, and Device. The exact field set depends on the selected dataset and compatible reporting reporting level.

How granular can Criteo analysis be in ChatGPT?

The available detail depends on the fields returned for the selected dataset. Useful breakdowns include Campaign Name, AdSet Name, Advertiser Name, Date, and Device.

Ask ChatGPT to state the reporting level it used and keep incompatible levels separate before calculating totals, rates, or comparisons.

Can ChatGPT find efficiency and budget opportunities in Criteo?

Yes. ChatGPT can rank campaigns, products, audiences, or placements against your efficiency and volume targets. Relevant fields include Cost, Clicks, Display, Click Through Rate, and Conversion Rate PC 30d.

Set the business target, comparison period, and minimum volume before requesting priorities or recommendations.

Can ChatGPT diagnose targeting, creative, or conversion issues in Criteo?

Yes. ChatGPT can isolate the campaign, creative, audience, placement, product, or search term behind a performance change. Useful breakdowns include Campaign Name, AdSet Name, Advertiser Name, Date, and Device.

Ask it to separate observed data, possible explanations, and the next validation step so an unusual value is not presented as a proven cause.

What types of prompts work best for Criteo analysis?

Strong prompts name the action, account or entity, date range, comparison, and KPI or threshold.

  • Monitor: “Profitable Growth and Attribution Scorecard”
  • Diagnose: “Attribution Window Consistency Audit”
  • Find opportunities: “Campaign Optimization Backlog”
  • Report: “Client-Ready Retail Media Performance Brief”

Can I combine Criteo with other data sources in ChatGPT?

Yes, when the other sources are also connected to Catchr. Useful combinations include analytics, commerce, CRM, or other advertising sources.

Align dates, currencies, identifiers, and definitions first. If the sources cannot be joined reliably, ask for a side-by-side comparison rather than a single attributed result.

Can I analyze multiple accounts or campaigns together?

Yes, provided each one is connected and available through Catchr MCP. Ask for separate results first, then create the combined view.

Specify the currency, timezone, objective, attribution window, and KPI target. This keeps one large entity or a definition mismatch from distorting the comparison.

What do I need to connect Criteo to ChatGPT with Catchr?

You need access that can authorize and view the relevant Criteo data, a Catchr workspace with the source connected, and Catchr MCP enabled in ChatGPT.

After selecting the required entities, you can ask questions in natural language without preparing a new CSV export for each analysis.

How recent is the Criteo data, and how much history can I analyze?

ChatGPT analyzes the records returned through the connected Catchr source; it should not assume the data is real time. Freshness and historical coverage can vary by dataset, field, selected period, and source API limits.

Ask it to state the latest campaign or reporting date and the attribution window used, together with the timezone, requested period, and any missing intervals before interpreting a trend.

Can ChatGPT change anything in Criteo through Catchr?

No. Catchr MCP provides Criteo data for analysis; it does not give ChatGPT permission to change campaigns, bids, budgets, targeting, or ads.

Use the result to prepare an action plan, then make operational changes in Criteo. Review the supporting figures before acting on the recommendation.

How much does it cost to connect marketing data to ChatGPT with Catchr?

Catchr MCP is included in every standard plan—there is no separate fee for the ChatGPT integration. The Starter plan begins at $20 per month when billed annually, or $24 when billed monthly.

It includes 3 platforms, 10 accounts, unlimited users, and unlimited requests. Larger plans increase the number of platforms and accounts available. See Catchr pricing

‍Can I try the ChatGPT integration before choosing a plan?

Yes. Catchr offers a 14-day free trial with no credit card required.

You can use the trial to connect your marketing sources, authorize Catchr MCP in ChatGPT, and test questions using your own data before subscribing.

Still have a question ? 

Our teams is always here to responds to any question you could have about our data connector. 

Ask the account question before building another export.

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