Introduction

Datasources and destinations

Fields listing for Facebook Ads

Mobile App Feature Unlocks
Field IDaction_type_app_custom_event.fb_mobile_achievement_unlocked
TypeNUMBER
Data Typemetric
Mobile App Feature Unlocks Values
Field IDaction_value_app_custom_event.fb_mobile_achievement_unlocked
TypeNUMBER
Data Typemetric
Mobile App Starts
Field IDaction_type_app_custom_event.fb_mobile_activate_app
TypeNUMBER
Data Typemetric
Mobile App Starts Values
Field IDaction_value_app_custom_event.fb_mobile_activate_app
TypeNUMBER
Data Typemetric
Mobile App Payment Details
Field IDaction_type_app_custom_event.fb_mobile_add_payment_info
TypeNUMBER
Data Typemetric
Mobile App Payment Details Values
Field IDaction_value_app_custom_event.fb_mobile_add_payment_info
TypeNUMBER
Data Typemetric
Mobile App Adds To Cart
Field IDaction_type_app_custom_event.fb_mobile_add_to_cart
TypeNUMBER
Data Typemetric
Mobile App Adds To Cart Values
Field IDaction_value_app_custom_event.fb_mobile_add_to_cart
TypeNUMBER
Data Typemetric
Mobile App Adds to Wishlist
Field IDaction_type_app_custom_event.fb_mobile_add_to_wishlist
TypeNUMBER
Data Typemetric
Mobile App Adds to Wishlist Values
Field IDaction_value_app_custom_event.fb_mobile_add_to_wishlist
TypeNUMBER
Data Typemetric
Mobile App Registrations
Field IDaction_type_app_custom_event.fb_mobile_complete_registration
TypeNUMBER
Data Typemetric
Mobile App Registrations Values
Field IDaction_value_app_custom_event.fb_mobile_complete_registration
TypeNUMBER
Data Typemetric
Mobile App Content Views
Field IDaction_type_app_custom_event.fb_mobile_content_view
TypeNUMBER
Data Typemetric
Mobile App Content Views Values
Field IDaction_value_app_custom_event.fb_mobile_content_view
TypeNUMBER
Data Typemetric
Mobile App Checkouts
Field IDaction_type_app_custom_event.fb_mobile_initiated_checkout
TypeNUMBER
Data Typemetric
Mobile App Checkouts Values
Field IDaction_value_app_custom_event.fb_mobile_initiated_checkout
TypeNUMBER
Data Typemetric
Mobile App Achievements
Field IDaction_type_app_custom_event.fb_mobile_level_achieved
TypeNUMBER
Data Typemetric
Mobile App Achievements Values
Field IDaction_value_app_custom_event.fb_mobile_level_achieved
TypeNUMBER
Data Typemetric
Mobile App Purchases
Field IDaction_type_app_custom_event.fb_mobile_purchase
TypeNUMBER
Data Typemetric
Mobile App Purchases Values
Field IDaction_value_app_custom_event.fb_mobile_purchase
TypeNUMBER
Data Typemetric
Mobile App Ratings
Field IDaction_type_app_custom_event.fb_mobile_rate
TypeNUMBER
Data Typemetric
Mobile App Ratings Values
Field IDaction_value_app_custom_event.fb_mobile_rate
TypeNUMBER
Data Typemetric
Mobile App Searchs
Field IDaction_type_app_custom_event.fb_mobile_search
TypeNUMBER
Data Typemetric
Mobile App Searchs Values
Field IDaction_value_app_custom_event.fb_mobile_search
TypeNUMBER
Data Typemetric
Mobile App Credit Spends
Field IDaction_type_app_custom_event.fb_mobile_spent_credits
TypeNUMBER
Data Typemetric
Mobile App Credit Spends Values
Field IDaction_value_app_custom_event.fb_mobile_spent_credits
TypeNUMBER
Data Typemetric
Mobile App Tutorial Completions
Field IDaction_type_app_custom_event.fb_mobile_tutorial_completion
TypeNUMBER
Data Typemetric
Mobile App Tutorial Completions Values
Field IDaction_value_app_custom_event.fb_mobile_tutorial_completion
TypeNUMBER
Data Typemetric
Other Mobile App Actions
Field IDaction_type_app_custom_event.other
TypeNUMBER
Data Typemetric
Other Mobile App Actions Values
Field IDaction_value_app_custom_event.other
TypeNUMBER
Data Typemetric
App Installs
Field IDaction_type_app_install
TypeNUMBER
Data Typemetric
App Installs Values
Field IDaction_value_app_install
TypeNUMBER
Data Typemetric
App Uses
Field IDaction_type_app_use
TypeNUMBER
Data Typemetric
App Uses Values
Field IDaction_value_app_use
TypeNUMBER
Data Typemetric
Check-ins
Field IDaction_type_checkin
TypeNUMBER
Data Typemetric
Check-ins Values
Field IDaction_value_checkin
TypeNUMBER
Data Typemetric
Post Comments
Field IDaction_type_comment
TypeNUMBER
Data Typemetric
Post Comments Values
Field IDaction_value_comment
TypeNUMBER
Data Typemetric
Credit Spends
Field IDaction_type_credit_spent
TypeNUMBER
Data Typemetric
Credit Spends Values
Field IDaction_value_credit_spent
TypeNUMBER
Data Typemetric
Game Plays
Field IDaction_type_games.plays
TypeNUMBER
Data Typemetric
Game Plays Values
Field IDaction_value_games.plays
TypeNUMBER
Data Typemetric
Landing Page Views
Field IDaction_type_landing_page_view
TypeNUMBER
Data Typemetric
Landing Page Views Values
Field IDaction_value_landing_page_view
TypeNUMBER
Data Typemetric
Page Likes
Field IDaction_type_like
TypeNUMBER
Data Typemetric
Page Likes Values
Field IDaction_value_like
TypeNUMBER
Data Typemetric
Link Clicks
Field IDaction_type_link_click
TypeNUMBER
Data Typemetric
Link Clicks Values
Field IDaction_value_link_click
TypeNUMBER
Data Typemetric
Mobile App Installs
Field IDaction_type_mobile_app_install
TypeNUMBER
Data Typemetric
Mobile App Installs Values
Field IDaction_value_mobile_app_install
TypeNUMBER
Data Typemetric
Custom Conversions defined by the advertiser
Field IDaction_type_offsite_conversion.custom.
TypeNUMBER
Data Typemetric
Custom Conversions defined by the advertiser Values
Field IDaction_value_offsite_conversion.custom.
TypeNUMBER
Data Typemetric
Adds Payment Info
Field IDaction_type_offsite_conversion.fb_pixel_add_payment_info
TypeNUMBER
Data Typemetric
Adds Payment Info Values
Field IDaction_value_offsite_conversion.fb_pixel_add_payment_info
TypeNUMBER
Data Typemetric
Adds To Cart
Field IDaction_type_offsite_conversion.fb_pixel_add_to_cart
TypeNUMBER
Data Typemetric
Adds To Cart Values
Field IDaction_value_offsite_conversion.fb_pixel_add_to_cart
TypeNUMBER
Data Typemetric
Adds To Wishlist
Field IDaction_type_offsite_conversion.fb_pixel_add_to_wishlist
TypeNUMBER
Data Typemetric
Adds To Wishlist Values
Field IDaction_value_offsite_conversion.fb_pixel_add_to_wishlist
TypeNUMBER
Data Typemetric
Completed Registration
Field IDaction_type_offsite_conversion.fb_pixel_complete_registration
TypeNUMBER
Data Typemetric
Completed Registration Values
Field IDaction_value_offsite_conversion.fb_pixel_complete_registration
TypeNUMBER
Data Typemetric
Custom pixel events defined by the advertiser
Field IDaction_type_offsite_conversion.fb_pixel_custom
TypeNUMBER
Data Typemetric
Custom pixel events defined by the advertiser Values
Field IDaction_value_offsite_conversion.fb_pixel_custom
TypeNUMBER
Data Typemetric
Initiates Checkout
Field IDaction_type_offsite_conversion.fb_pixel_initiate_checkout
TypeNUMBER
Data Typemetric
Initiates Checkout Values
Field IDaction_value_offsite_conversion.fb_pixel_initiate_checkout
TypeNUMBER
Data Typemetric
Leads
Field IDaction_type_offsite_conversion.fb_pixel_lead
TypeNUMBER
Data Typemetric
Leads Values
Field IDaction_value_offsite_conversion.fb_pixel_lead
TypeNUMBER
Data Typemetric
Purchases
Field IDaction_type_offsite_conversion.fb_pixel_purchase
TypeNUMBER
Data Typemetric
Purchases Values
Field IDaction_value_offsite_conversion.fb_pixel_purchase
TypeNUMBER
Data Typemetric
Searchs
Field IDaction_type_offsite_conversion.fb_pixel_search
TypeNUMBER
Data Typemetric
Searchs Values
Field IDaction_value_offsite_conversion.fb_pixel_search
TypeNUMBER
Data Typemetric
Views Content
Field IDaction_type_offsite_conversion.fb_pixel_view_content
TypeNUMBER
Data Typemetric
Views Content Values
Field IDaction_value_offsite_conversion.fb_pixel_view_content
TypeNUMBER
Data Typemetric
On-Facebook Workflow Completions
Field IDaction_type_onsite_conversion.flow_complete
TypeNUMBER
Data Typemetric
On-Facebook Workflow Completions Values
Field IDaction_value_onsite_conversion.flow_complete
TypeNUMBER
Data Typemetric
Blocked Messaging Conversations
Field IDaction_type_onsite_conversion.messaging_block
TypeNUMBER
Data Typemetric
Blocked Messaging Conversations Values
Field IDaction_value_onsite_conversion.messaging_block
TypeNUMBER
Data Typemetric
Messaging Conversations Started
Field IDaction_type_onsite_conversion.messaging_conversation_started_7d
TypeNUMBER
Data Typemetric
Messaging Conversations Started Values
Field IDaction_value_onsite_conversion.messaging_conversation_started_7d
TypeNUMBER
Data Typemetric
New Messaging Conversations
Field IDaction_type_onsite_conversion.messaging_first_reply
TypeNUMBER
Data Typemetric
New Messaging Conversations Values
Field IDaction_value_onsite_conversion.messaging_first_reply
TypeNUMBER
Data Typemetric
Post Saves
Field IDaction_type_onsite_conversion.post_save
TypeNUMBER
Data Typemetric
Post Saves Values
Field IDaction_value_onsite_conversion.post_save
TypeNUMBER
Data Typemetric
On-Facebook Purchases
Field IDaction_type_onsite_conversion.purchase
TypeNUMBER
Data Typemetric
On-Facebook Purchases Values
Field IDaction_value_onsite_conversion.purchase
TypeNUMBER
Data Typemetric
Outbound Clicks Values
Field IDaction_value_outbound_click
TypeNUMBER
Data Typemetric
Page Photo Views
Field IDaction_type_photo_view
TypeNUMBER
Data Typemetric
Page Photo Views Values
Field IDaction_value_photo_view
TypeNUMBER
Data Typemetric
Post Shares
Field IDaction_type_post
TypeNUMBER
Data Typemetric
Post Shares Values
Field IDaction_value_post
TypeNUMBER
Data Typemetric
Post Reactions
Field IDaction_type_post_reaction
TypeNUMBER
Data Typemetric
Post Reactions Values
Field IDaction_value_post_reaction
TypeNUMBER
Data Typemetric
Event Responses
Field IDaction_type_rsvp
TypeNUMBER
Data Typemetric
Event Responses Values
Field IDaction_value_rsvp
TypeNUMBER
Data Typemetric
3-Second Video Views
Field IDaction_type_video_view
TypeNUMBER
Data Typemetric
3-Second Video Views Values
Field IDaction_value_video_view
TypeNUMBER
Data Typemetric
Contacts
Field IDaction_type_contact_total
TypeNUMBER
Data Typemetric
Contacts Values
Field IDaction_value_contact_total
TypeNUMBER
Data Typemetric
Website Contacts
Field IDaction_type_contact_website
TypeNUMBER
Data Typemetric
Website Contacts Values
Field IDaction_value_contact_website
TypeNUMBER
Data Typemetric
Mobile App Contacts
Field IDaction_type_contact_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Contacts Values
Field IDaction_value_contact_mobile_app
TypeNUMBER
Data Typemetric
Offline Contacts
Field IDaction_type_contact_offline
TypeNUMBER
Data Typemetric
Offline Contacts Values
Field IDaction_value_contact_offline
TypeNUMBER
Data Typemetric
Products Customized
Field IDaction_type_customize_product_total
TypeNUMBER
Data Typemetric
Products Customized Values
Field IDaction_value_customize_product_total
TypeNUMBER
Data Typemetric
Website Products Customized
Field IDaction_type_customize_product_website
TypeNUMBER
Data Typemetric
Website Products Customized Values
Field IDaction_value_customize_product_website
TypeNUMBER
Data Typemetric
Mobile App Products Customized
Field IDaction_type_customize_product_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Products Customized Values
Field IDaction_value_customize_product_mobile_app
TypeNUMBER
Data Typemetric
Offline Products Customized
Field IDaction_type_customize_product_offline
TypeNUMBER
Data Typemetric
Offline Products Customized Values
Field IDaction_value_customize_product_offline
TypeNUMBER
Data Typemetric
Donations
Field IDaction_type_donate_total
TypeNUMBER
Data Typemetric
Donations Values
Field IDaction_value_donate_total
TypeNUMBER
Data Typemetric
Website Donations
Field IDaction_type_donate_website
TypeNUMBER
Data Typemetric
Website Donations Values
Field IDaction_value_donate_website
TypeNUMBER
Data Typemetric
On Facebook Donations
Field IDaction_type_donate_on_facebook
TypeNUMBER
Data Typemetric
On Facebook Donations Values
Field IDaction_value_donate_on_facebook
TypeNUMBER
Data Typemetric
Mobile App Donations
Field IDaction_type_donate_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Donations Values
Field IDaction_value_donate_mobile_app
TypeNUMBER
Data Typemetric
Offline Donations
Field IDaction_type_donate_offline
TypeNUMBER
Data Typemetric
Offline Donations Values
Field IDaction_value_donate_offline
TypeNUMBER
Data Typemetric
Location Searches
Field IDaction_type_find_location_total
TypeNUMBER
Data Typemetric
Location Searches Values
Field IDaction_value_find_location_total
TypeNUMBER
Data Typemetric
Website Location Searches
Field IDaction_type_find_location_website
TypeNUMBER
Data Typemetric
Website Location Searches Values
Field IDaction_value_find_location_website
TypeNUMBER
Data Typemetric
Mobile App Location Searches
Field IDaction_type_find_location_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Location Searches Values
Field IDaction_value_find_location_mobile_app
TypeNUMBER
Data Typemetric
Offline App Location Searches
Field IDaction_type_find_location_offline
TypeNUMBER
Data Typemetric
Offline App Location Searches Values
Field IDaction_value_find_location_offline
TypeNUMBER
Data Typemetric
Appointments Scheduled
Field IDaction_type_schedule_total
TypeNUMBER
Data Typemetric
Appointments Scheduled Values
Field IDaction_value_schedule_total
TypeNUMBER
Data Typemetric
Website Appointments Scheduled
Field IDaction_type_schedule_website
TypeNUMBER
Data Typemetric
Website Appointments Scheduled Values
Field IDaction_value_schedule_website
TypeNUMBER
Data Typemetric
Mobile App Appointments Scheduled
Field IDaction_type_schedule_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Appointments Scheduled Values
Field IDaction_value_schedule_mobile_app
TypeNUMBER
Data Typemetric
Offline App Appointments Scheduled
Field IDaction_type_schedule_offline
TypeNUMBER
Data Typemetric
Offline App Appointments Scheduled Values
Field IDaction_value_schedule_offline
TypeNUMBER
Data Typemetric
Trials Started
Field IDaction_type_start_trial_total
TypeNUMBER
Data Typemetric
Trials Started Values
Field IDaction_value_start_trial_total
TypeNUMBER
Data Typemetric
Website Trials Started
Field IDaction_type_start_trial_website
TypeNUMBER
Data Typemetric
Website Trials Started Values
Field IDaction_value_start_trial_website
TypeNUMBER
Data Typemetric
Mobile App Trials Started
Field IDaction_type_start_trial_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Trials Started Values
Field IDaction_value_start_trial_mobile_app
TypeNUMBER
Data Typemetric
Offline Trials Started
Field IDaction_type_start_trial_offline
TypeNUMBER
Data Typemetric
Offline Trials Started Values
Field IDaction_value_start_trial_offline
TypeNUMBER
Data Typemetric
Applications Submitted
Field IDaction_type_submit_application_total
TypeNUMBER
Data Typemetric
Applications Submitted Values
Field IDaction_value_submit_application_total
TypeNUMBER
Data Typemetric
Website Applications Submitted
Field IDaction_type_submit_application_website
TypeNUMBER
Data Typemetric
Website Applications Submitted Values
Field IDaction_value_submit_application_website
TypeNUMBER
Data Typemetric
Mobile App Applications Submitted
Field IDaction_type_submit_application_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Applications Submitted Values
Field IDaction_value_submit_application_mobile_app
TypeNUMBER
Data Typemetric
Offline Applications Submitted
Field IDaction_type_submit_application_offline
TypeNUMBER
Data Typemetric
Offline Applications Submitted Values
Field IDaction_value_submit_application_offline
TypeNUMBER
Data Typemetric
On Facebook Applications Submitted
Field IDaction_type_submit_application_on_facebook
TypeNUMBER
Data Typemetric
On Facebook Applications Submitted Values
Field IDaction_value_submit_application_on_facebook
TypeNUMBER
Data Typemetric
Subscriptions
Field IDaction_type_subscribe_total
TypeNUMBER
Data Typemetric
Subscriptions Values
Field IDaction_value_subscribe_total
TypeNUMBER
Data Typemetric
Website Subscriptions
Field IDaction_type_subscribe_website
TypeNUMBER
Data Typemetric
Website Subscriptions Values
Field IDaction_value_subscribe_website
TypeNUMBER
Data Typemetric
Mobile App Subscriptions
Field IDaction_type_subscribe_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Subscriptions Values
Field IDaction_value_subscribe_mobile_app
TypeNUMBER
Data Typemetric
Offline Subscriptions
Field IDaction_type_subscribe_offline
TypeNUMBER
Data Typemetric
Offline Subscriptions Values
Field IDaction_value_subscribe_offline
TypeNUMBER
Data Typemetric
Recurring Subscription Payments
Field IDaction_type_recurring_subscription_payment_total
TypeNUMBER
Data Typemetric
Recurring Subscription Payments Values
Field IDaction_value_recurring_subscription_payment_total
TypeNUMBER
Data Typemetric
Website Recurring Subscription Payments
Field IDaction_type_recurring_subscription_payment_website
TypeNUMBER
Data Typemetric
Website Recurring Subscription Payments Values
Field IDaction_value_recurring_subscription_payment_website
TypeNUMBER
Data Typemetric
Mobile App Recurring Subscription Payments
Field IDaction_type_recurring_subscription_payment_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Recurring Subscription Payments Values
Field IDaction_value_recurring_subscription_payment_mobile_app
TypeNUMBER
Data Typemetric
Offline Recurring Subscription Payments
Field IDaction_type_recurring_subscription_payment_offline
TypeNUMBER
Data Typemetric
Offline Recurring Subscription Payments Values
Field IDaction_value_recurring_subscription_payment_offline
TypeNUMBER
Data Typemetric
Canceled Subscriptions
Field IDaction_type_cancel_subscription_total
TypeNUMBER
Data Typemetric
Canceled Subscriptions Values
Field IDaction_value_cancel_subscription_total
TypeNUMBER
Data Typemetric
Website Canceled Subscriptions
Field IDaction_type_cancel_subscription_website
TypeNUMBER
Data Typemetric
Website Canceled Subscriptions Values
Field IDaction_value_cancel_subscription_website
TypeNUMBER
Data Typemetric
Mobile App Canceled Subscriptions
Field IDaction_type_cancel_subscription_mobile_app
TypeNUMBER
Data Typemetric
Mobile App Canceled Subscriptions Values
Field IDaction_value_cancel_subscription_mobile_app
TypeNUMBER
Data Typemetric
Offline Canceled Subscriptions
Field IDaction_type_cancel_subscription_offline
TypeNUMBER
Data Typemetric
Offline Canceled Subscriptions Values
Field IDaction_value_cancel_subscription_offline
TypeNUMBER
Data Typemetric
In-App Ad Clicks
Field IDaction_type_ad_click_mobile_app
TypeNUMBER
Data Typemetric
In-App Ad Clicks Values
Field IDaction_value_ad_click_mobile_app
TypeNUMBER
Data Typemetric
In-App Ad Impressions
Field IDaction_type_ad_impression_mobile_app
TypeNUMBER
Data Typemetric
In-App Ad Impressions Values
Field IDaction_value_ad_impression_mobile_app
TypeNUMBER
Data Typemetric
Call Confirmation Clicks
Field IDaction_type_click_to_call_call_confirm
TypeNUMBER
Data Typemetric
Call Confirmation Clicks Values
Field IDaction_value_click_to_call_call_confirm
TypeNUMBER
Data Typemetric
Page Engagement
Field IDaction_type_page_engagement
TypeNUMBER
Data Typemetric
Page Engagement Values
Field IDaction_value_page_engagement
TypeNUMBER
Data Typemetric
Post Engagement
Field IDaction_type_post_engagement
TypeNUMBER
Data Typemetric
Post Engagement Values
Field IDaction_value_post_engagement
TypeNUMBER
Data Typemetric
All On-Facebook Leads
Field IDaction_type_onsite_conversion.lead_grouped
TypeNUMBER
Data Typemetric
All On-Facebook Leads Values
Field IDaction_value_onsite_conversion.lead_grouped
TypeNUMBER
Data Typemetric
All offsite leads plus all On-Facebook leads
Field IDaction_type_lead
TypeNUMBER
Data Typemetric
All offsite leads plus all On-Facebook leads Values
Field IDaction_value_lead
TypeNUMBER
Data Typemetric
On-Facebook leads coming from Messenger and Instant Forms
Field IDaction_type_leadgen_grouped
TypeNUMBER
Data Typemetric
On-Facebook leads coming from Messenger and Instant Forms Values
Field IDaction_value_leadgen_grouped
TypeNUMBER
Data Typemetric
Omni App Installs
Field IDaction_type_omni_app_install
TypeNUMBER
Data Typemetric
Omni App Installs Values
Field IDaction_value_omni_app_install
TypeNUMBER
Data Typemetric
Omni Purchases
Field IDaction_type_omni_purchase
TypeNUMBER
Data Typemetric
Omni Purchases Values
Field IDaction_value_omni_purchase
TypeNUMBER
Data Typemetric
Omni Adds to Cart
Field IDaction_type_omni_add_to_cart
TypeNUMBER
Data Typemetric
Omni Adds to Cart Values
Field IDaction_value_omni_add_to_cart
TypeNUMBER
Data Typemetric
Omni Registrations Completed
Field IDaction_type_omni_complete_registration
TypeNUMBER
Data Typemetric
Omni Registrations Completed Values
Field IDaction_value_omni_complete_registration
TypeNUMBER
Data Typemetric
Omni Content Views
Field IDaction_type_omni_view_content
TypeNUMBER
Data Typemetric
Omni Content Views Values
Field IDaction_value_omni_view_content
TypeNUMBER
Data Typemetric
Omni Searches
Field IDaction_type_omni_search
TypeNUMBER
Data Typemetric
Omni Searches Values
Field IDaction_value_omni_search
TypeNUMBER
Data Typemetric
Omni Checkouts Initiated
Field IDaction_type_omni_initiated_checkout
TypeNUMBER
Data Typemetric
Omni Checkouts Initiated Values
Field IDaction_value_omni_initiated_checkout
TypeNUMBER
Data Typemetric
Omni Achievements Unlocked
Field IDaction_type_omni_achievement_unlocked
TypeNUMBER
Data Typemetric
Omni Achievements Unlocked Values
Field IDaction_value_omni_achievement_unlocked
TypeNUMBER
Data Typemetric
Omni App Activations
Field IDaction_type_omni_activate_app
TypeNUMBER
Data Typemetric
Omni App Activations Values
Field IDaction_value_omni_activate_app
TypeNUMBER
Data Typemetric
Omni Levels Achieved
Field IDaction_type_omni_level_achieved
TypeNUMBER
Data Typemetric
Omni Levels Achieved Values
Field IDaction_value_omni_level_achieved
TypeNUMBER
Data Typemetric
Omni Ratings Submitted
Field IDaction_type_omni_rate
TypeNUMBER
Data Typemetric
Omni Ratings Submitted Values
Field IDaction_value_omni_rate
TypeNUMBER
Data Typemetric
Omni Credit Spends
Field IDaction_type_omni_spend_credits
TypeNUMBER
Data Typemetric
Omni Credit Spends Values
Field IDaction_value_omni_spend_credits
TypeNUMBER
Data Typemetric
Omni Tutorials Completed
Field IDaction_type_omni_tutorial_completion
TypeNUMBER
Data Typemetric
Omni Tutorials Completed Values
Field IDaction_value_omni_tutorial_completion
TypeNUMBER
Data Typemetric
Omni Custom Events
Field IDaction_type_omni_custom
TypeNUMBER
Data Typemetric
Omni Custom Events Values
Field IDaction_value_omni_custom
TypeNUMBER
Data Typemetric
Account Currency
Currency that is used by your ad account.
Field IDaccount_currency
TypeTEXT
Data Typedimension
Account Balance
Account balance of the Ad Account
Field IDaccount_balance
TypeNUMBER
Data Typedimension
Account Spend Cap
Account Spend Cap of the Ad Account
Field IDaccount_spend_cap
TypeNUMBER
Data Typedimension
Account Amount Spent
Account Amount Spent of the Ad Account
Field IDaccount_amount_spent
TypeNUMBER
Data Typedimension
Account Id
The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
Field IDaccount_id
TypeNUMBER
Data Typedimension
Account Name
The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.
Field IDaccount_name
TypeTEXT
Data Typedimension
Action Values
The total value of all conversions attributed to your ads.
Field IDaction_values
TypeNUMBER
Data Typemetric
Actions
The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.
Field IDactions
TypeNUMBER
Data Typemetric
Ad Id
The unique ID of the ad you're viewing in reporting.
Field IDad_id
TypeTEXT
Data Typedimension
Ad Name
The name of the ad you're viewing in reporting.
Field IDad_name
TypeTEXT
Data Typedimension
Adset Id
The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Field IDadset_id
TypeTEXT
Data Typedimension
Adset Name
The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.
Field IDadset_name
TypeTEXT
Data Typedimension
Attribution Setting
The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account.The attribution_setting field only returns values when use_unified_attribution_setting is set to true.
Field IDattribution_setting
TypeNUMBER
Data Typemetric
Buying Type
The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.
Field IDbuying_type
TypeNUMBER
Data Typemetric
Campaign Id
The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Field IDcampaign_id
TypeTEXT
Data Typedimension
Campaign Name
The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.
Field IDcampaign_name
TypeTEXT
Data Typedimension
Canvas Avg View Percent
The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
Field IDcanvas_avg_view_percent
TypePERCENT
Data Typemetric
Canvas Avg View Time
The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.
Field IDcanvas_avg_view_time
TypeNUMBER
Data Typemetric
Catalog Segment Value
The total value of all conversions from your catalog segment attributed to your ads.
Field IDcatalog_segment_value
TypeNUMBER
Data Typemetric
Clicks
The number of clicks on your ads.
Field IDclicks
TypeNUMBER
Data Typemetric
Conversion Rate Ranking
A ranking of your ad's expected conversion rate. Your ad is ranked against ads with your optimization goal that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
Field IDconversion_rate_ranking
TypeTEXT
Data Typemetric
Converted Product Quantity
The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
Field IDconverted_product_quantity
TypeNUMBER
Data Typemetric
Converted Product Value
The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.
Field IDconverted_product_value
TypeNUMBER
Data Typemetric
Cost Per Action Type
The average cost of a relevant action.
Field IDcost_per_action_type
TypeNUMBER
Data Typemetric
Cost Per Conversion
The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.
Field IDcost_per_conversion
TypeNUMBER
Data Typemetric
Cost Per Estimated Ad Recallers
The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.
Field IDcost_per_estimated_ad_recallers
TypeNUMBER
Data Typedimension
Cost Per Inline Link Click
The average cost of each inline link click.
Field IDcost_per_inline_link_click
TypeNUMBER
Data Typemetric
Cost Per Inline Post Engagement
The average cost of each inline post engagement.
Field IDcost_per_inline_post_engagement
TypeNUMBER
Data Typemetric
Cost Per Outbound Click
The average cost for each outbound click.
Field IDcost_per_outbound_click
TypeNUMBER
Data Typemetric
Cost Per Thruplay
The average cost for each ThruPlay. This metric is in development.
Field IDcost_per_thruplay
TypeNUMBER
Data Typemetric
Cost Per Unique Action Type
The average cost of each unique action. This metric is estimated.
Field IDcost_per_unique_action_type
TypeNUMBER
Data Typemetric
Cost Per Unique Click
The average cost for each unique click (all). This metric is estimated.
Field IDcost_per_unique_click
TypeNUMBER
Data Typemetric
Cost Per Unique Inline Link Click
The average cost of each unique inline link click. This metric is estimated.
Field IDcost_per_unique_inline_link_click
TypeNUMBER
Data Typemetric
Cost Per Unique Outbound Click
The average cost for each unique outbound click. This metric is estimated.
Field IDcost_per_unique_outbound_click
TypeNUMBER
Data Typemetric
Cpc
The average cost for each click (all).
Field IDcpc
TypeNUMBER
Data Typemetric
Cpm
The average cost for 1,000 impressions.
Field IDcpm
TypeNUMBER
Data Typemetric
Cpp
The average cost to reach 1,000 people. This metric is estimated.
Field IDcpp
TypeNUMBER
Data Typemetric
Ctr
The percentage of times people saw your ad and performed a click (all).
Field IDctr
TypePERCENT
Data Typemetric
Date Start
The start date for your data. This is controlled by the date range you've selected for your reporting view.
Field IDdate_start
TypeNUMBER
Data Typemetric
Date Stop
The end date for your data. This is controlled by the date range you've selected for your reporting view.
Field IDdate_stop
TypeNUMBER
Data Typemetric
Dda Results
Estimated incremental conversions caused by a given ad based on the objective and settings you selected. This is a modeled value.
Field IDdda_results
TypeNUMBER
Data Typemetric
Engagement Rate Ranking
A ranking of your ad's expected engagement rate. Engagement includes all clicks, likes, comments and shares. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.
Field IDengagement_rate_ranking
TypeTEXT
Data Typemetric
Estimated Ad Recall Rate
The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.
Field IDestimated_ad_recall_rate
TypeNUMBER
Data Typedimension
Estimated Ad Recallers
An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.
Field IDestimated_ad_recallers
TypeNUMBER
Data Typedimension
Frequency
The average number of times each person saw your ad. This metric is estimated.
Field IDfrequency
TypeNUMBER
Data Typemetric
Full View Impressions
The number of Full Views on your Page's posts as a result of your ad.
Field IDfull_view_impressions
TypeNUMBER
Data Typemetric
Full View Reach
The number of people who performed a Full View on your Page's post as a result of your ad.
Field IDfull_view_reach
TypeNUMBER
Data Typemetric
Impressions
The number of times your ads were on screen.
Field IDimpressions
TypeNUMBER
Data Typemetric
Inline Link Click Ctr
The percentage of time people saw your ads and performed an inline link click.
Field IDinline_link_click_ctr
TypePERCENT
Data Typemetric
Inline Link Clicks
The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.
Field IDinline_link_clicks
TypeNUMBER
Data Typemetric
Inline Post Engagement
The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.
Field IDinline_post_engagement
TypeNUMBER
Data Typemetric
Instant Experience Clicks To Open
The number of clicks on your ad that open an Instant Experience. This metric is in development.
Field IDinstant_experience_clicks_to_open
TypeNUMBER
Data Typemetric
Instant Experience Clicks To Start
The number of times an interactive component in an Instant Experience starts. This metric is in development.
Field IDinstant_experience_clicks_to_start
TypeNUMBER
Data Typemetric
Instant Experience Outbound Clicks
The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.
Field IDinstant_experience_outbound_clicks
TypeNUMBER
Data Typemetric
Mobile App Purchase Roas
The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.
Field IDmobile_app_purchase_roas
TypeNUMBER
Data Typemetric
Objective
The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases.
Field IDobjective
TypeTEXT
Data Typedimension
Optimization Goal
The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads.
Field IDoptimization_goal
TypeTEXT
Data Typedimension
Outbound Clicks
The number of clicks on links that take people off Facebook-owned properties.
Field IDoutbound_clicks
TypeNUMBER
Data Typemetric
Outbound Clicks Ctr
The percentage of times people saw your ad and performed an outbound click.
Field IDoutbound_clicks_ctr
TypePERCENT
Data Typemetric
Purchase Roas
The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.
Field IDpurchase_roas
TypeNUMBER
Data Typemetric
Qualifying Question Qualify Answer Rate
qualifying_question_qualify_answer_rate
Field IDqualifying_question_qualify_answer_rate
TypeNUMBER
Data Typemetric
Quality Ranking
A ranking of your ad's perceived quality. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic (https://www.facebook.com/help/403110480493160) and does not apply to campaigns or ad sets, only ads.
Field IDquality_ranking
TypeTEXT
Data Typemetric
Reach
The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.
Field IDreach
TypeNUMBER
Data Typemetric
Social Spend
The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this).
Field IDsocial_spend
TypeNUMBER
Data Typemetric
Spend
The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.
Field IDspend
TypeNUMBER
Data Typemetric
USD Spend
The converted spend to USD from the fixer API
Field IDspend_usd
TypeNUMBER
Data Typemetric
Total Postbacks
The total number of postbacks received from Apple’s SKAdNetwork API. Postbacks from SKAdNetwork provide visibility into the number of app installs and post-install events that occurred. This metric is reported by a third-party API.Note: total_postbacks should not be queried with other field values. Request this metric separately from others.
Field IDtotal_postbacks
TypeNUMBER
Data Typemetric
Video 30 Sec Watched Actions
The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.
Field IDvideo_30_sec_watched_actions
TypeNUMBER
Data Typemetric
Video Continuous 2 Sec Watched Actions
Video Continuous 2 Sec Watched Actions
Field IDvideo_continuous_2_sec_watched_actions
TypeNUMBER
Data Typemetric
Video Avg Time Watched Actions
The average time a video was played, including any time spent replaying the video for a single impression.
Field IDvideo_avg_time_watched_actions
TypeNUMBER
Data Typemetric
Video P100 Watched Actions
The number of times your video was played at 100% of its length, including plays that skipped to this point.
Field IDvideo_p100_watched_actions
TypeNUMBER
Data Typemetric
Video P25 Watched Actions
The number of times your video was played at 25% of its length, including plays that skipped to this point.
Field IDvideo_p25_watched_actions
TypeNUMBER
Data Typemetric
Video P50 Watched Actions
The number of times your video was played at 50% of its length, including plays that skipped to this point.
Field IDvideo_p50_watched_actions
TypeNUMBER
Data Typemetric
Video P75 Watched Actions
The number of times your video was played at 75% of its length, including plays that skipped to this point.
Field IDvideo_p75_watched_actions
TypeNUMBER
Data Typemetric
Video P95 Watched Actions
The number of times your video was played at 95% of its length, including plays that skipped to this point.
Field IDvideo_p95_watched_actions
TypeNUMBER
Data Typemetric
Video Play Actions
The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.
Field IDvideo_play_actions
TypeNUMBER
Data Typemetric
Video Play Curve Actions
A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds.
Field IDvideo_play_curve_actions
TypeNUMBER
Data Typemetric
Website Ctr
The percentage of times people saw your ad and performed a link click.
Field IDwebsite_ctr
TypePERCENT
Data Typemetric
Website Purchase Roas
The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.
Field IDwebsite_purchase_roas
TypeNUMBER
Data Typemetric
Action Device
Appareil sur lequel l’évènement de conversion que vous suivez est survenu. Par exemple, \"Desktop\" si quelqu’un a effectué une conversion sur un ordinateur de bureau.
Field IDaction_device
TypeTEXT
Data Typedimension
Action Canvas Component Name
Nom d’un composant dans une publicité Canvas.
Field IDaction_canvas_component_name
TypeTEXT
Data Typedimension
Action Carousel Card Id
ID de la fiche carrousel spécifique avec laquelle les personnes ont interagi lorsqu’elles ont vu votre publicité.
Field IDaction_carousel_card_id
TypeTEXT
Data Typedimension
Action Carousel Card Name
Fiche carrousel spécifique avec laquelle les personnes ont interagi lorsqu’elles ont vu votre publicité. Les fiches sont identifiées par leurs titres.
Field IDaction_carousel_card_name
TypeTEXT
Data Typedimension
Action Destination
Destination où les personnes se rendent après avoir cliqué sur votre publicité. Il peut s’agir de votre Page Facebook, d’une URL externe pour votre pixel de conversion ou d’une app configurée avec le Kit de développement logiciel (SDK).
Field IDaction_destination
TypeTEXT
Data Typedimension
Action Reaction
Nombre de réactions à vos publicités ou publications boostées. Le bouton de réaction sur une publicité permet aux personnes de partager différentes réactions concernant son contenu : J’aime, J’adore, Haha, Wouah, Triste ou Grrr.
Field IDaction_reaction
TypeTEXT
Data Typedimension
Action Target Id
ID de la destination où les personnes se rendent après avoir cliqué sur votre publicité. Il peut s’agir de votre Page Facebook, d’une URL externe pour votre pixel de conversion ou d’une app configurée avec le kit de développement logiciel (SDK).
Field IDaction_target_id
TypeTEXT
Data Typedimension
Action Type
Type d’actions effectuées sur votre publicité, page, app ou évènement après que votre publicité a été envoyée à une personne, même si cette dernière n’a pas cliqué dessus. Les types d’action incluent les mentions J’aime sur une page, les installations d’application, les conversions et les réponses à un évènement.
Field IDaction_type
TypeTEXT
Data Typedimension
Action Video Sound
Statut du son (activé/désactivé) lorsque quelqu’un lit votre publicité vidéo.
Field IDaction_video_sound
TypeTEXT
Data Typedimension
Action Video Type
Répartition des indicateurs des vidéos.
Field IDaction_video_type
TypeTEXT
Data Typedimension
Ad Format Asset
ID de la ressource de format publicitaire concernée par une impression, un clic ou une action.
Field IDad_format_asset
TypeTEXT
Data Typedimension
Age
Tranche d’âge des personnes que vous avez atteintes.
Field IDage
TypeTEXT
Data Typedimension
App Id
ID de l’application associée au compte publicitaire ou à la campagne demandé. Les informations concernant l’application, y compris son ID, sont disponibles dans Espace App.Remarque : cette répartition est disponible uniquement avec le champ total_postbacks.
Field IDapp_id
TypeTEXT
Data Typedimension
Body Asset
ID de la ressource de corps concernée par une impression, un clic ou une action.
Field IDbody_asset
TypeTEXT
Data Typedimension
Call To Action Asset
ID de la ressource de call-to-action concernée par une impression, un clic ou une action.
Field IDcall_to_action_asset
TypeTEXT
Data Typedimension
Country Code
Country ISO CODE.
Field IDcountry
TypeCOUNTRY_CODE
Data Typedimension
Country
Country Name
Field IDcountry_name
TypeCOUNTRY
Data Typedimension
Region
Region.
Field IDregion
TypeREGION
Data Typedimension
Description Asset
ID de la ressource de description concernée par une impression, un clic ou une action.
Field IDdescription_asset
TypeTEXT
Data Typedimension
Device Platform
Type d’appareil (mobile ou ordinateur de bureau) utilisé par les personnes lorsqu’elles ont visualisé ou cliqué sur une publicité, comme indiqué dans le rapport de publicités.
Field IDdevice_platform
TypeTEXT
Data Typedimension
Dma
Les régions DMA (Designated Market Area) sont les 210 zones géographiques des États-Unis dans lesquelles les audiences télévisées locales sont mesurées par The Nielsen Company.
Field IDdma
TypeTEXT
Data Typedimension
Frequency Value
Nombre de fois qu’une publicité de votre campagne de couverture et répétition a été envoyée à chaque personne.
Field IDfrequency_value
TypeTEXT
Data Typedimension
Gender
Genre des personnes que vous atteintes. Les personnes dont le genre n’est pas répertorié sont indiquées par la mention « Non spécifié ».
Field IDgender
TypeTEXT
Data Typedimension
Hourly Stats Aggregated By Advertiser Time Zone
Répartition horaire agrégée par heure à laquelle les publicités ont été diffusées dans le fuseau horaire de l’annonceur. Par exemple, si vos publicités sont programmées pour être diffusées de 9 h à 11 h, mais qu’elles couvrent des audiences dans plusieurs fuseaux horaires, elles peuvent être diffusées de 9 h à 13 h dans le fuseau horaire de l’annonceur. Les statistiques seront alors agrégées en 4 groupes : 9 h - 10 h, 10 h - 11 h, 11 h - 12 h et 12 h - 13 h.
Field IDhourly_stats_aggregated_by_advertiser_time_zone
TypeTEXT
Data Typedimension
Hourly Stats Aggregated By Audience Time Zone
Répartition horaire agrégée par heure à laquelle les publicités ont été diffusées dans le fuseau horaire des audiences. Par exemple, si vos publicités sont programmées pour être diffusées de 9 h à 11 h, mais qu’elles couvrent des audiences dans plusieurs fuseaux horaires, elles peuvent être diffusées de 9 h à 13 h dans le fuseau horaire de l’annonceur. Les statistiques seront alors agrégées en 2 groupes : 9 h - 10 h et 10 h - 11 h.
Field IDhourly_stats_aggregated_by_audience_time_zone
TypeTEXT
Data Typedimension
Image Asset
ID de la ressource d’image concernée par une impression, un clic ou une action.
Field IDimage_asset
TypeTEXT
Data Typedimension
Impression Device
Appareil sur lequel votre dernière publicité a été envoyée à quelqu’un sur Facebook. Par exemple, \"iPhone" si quelqu’un a visualisé votre publicité sur un iPhone.
Field IDimpression_device
TypeTEXT
Data Typedimension
Link Url Asset
ID de la ressource d’URL concernée par une impression, un clic ou une action.
Field IDlink_url_asset
TypeTEXT
Data Typedimension
Place Page Id
ID de la page de lieu concernée par une impression ou un clic.Remarque : Les insights au niveau du compte et page_place_id ne sont pas compatibles entre eux. Ils ne peuvent donc pas être interrogés ensemble.
Field IDplace_page_id
TypeTEXT
Data Typedimension
Platform Position
Emplacement où votre publicité a été affichée sur une plate-forme, par exemple le fil d’actualité Facebook sur ordinateur ou le fil d’actualité Instagram sur mobile.
Field IDplatform_position
TypeTEXT
Data Typedimension
Product Id
ID et nom du produit concerné par une impression, un clic ou une action.
Field IDproduct_id
TypeTEXT
Data Typedimension
Publisher Platform
Plate-forme sur laquelle votre publicité a été affichée, par exemple Facebook, Instagram ou Audience Network.
Field IDpublisher_platform
TypeTEXT
Data Typedimension
Skan Conversion Id
ID de conversion (aussi appelé ID de priorité) attribué à l’évènement et/ou au groupe d’évènements configuré dans le schéma de configuration SKAdNetwork de l’application. La configuration des évènements d’application est indiquée et peut être modifiée dans le Gestionnaire d’évènements de Facebook. Pour en savoir plus sur la configuration des évènements d’application pour le SKAdNetwork d’Apple, cliquez ici.Remarque : cette répartition est disponible uniquement avec le champ total_postbacks.
Field IDskan_conversion_id
TypeTEXT
Data Typedimension
Title Asset
ID de la ressource de titre concernée par une impression, un clic ou une action.
Field IDtitle_asset
TypeTEXT
Data Typedimension
Video Asset
ID de la ressource vidéo concernée par une impression, un clic ou une action.
Field IDvideo_asset
TypeTEXT
Data Typedimension
Month
Split the information by month.
Field IDtime_increment_monthly
TypeYEAR_MONTH
Data Typedimension
Day
Split the information by day
Field IDtime_increment_day
TypeYEAR_MONTH_DAY
Data Typedimension
Unique Outbound Clicks
Unique Outbound Clicks
Field IDunique_outbound_clicks
TypeNUMBER
Data Typemetric
Unique Outbound Clicks CTR
Unique Outbound Clicks CTR
Field IDunique_outbound_clicks_ctr
TypeNUMBER
Data Typemetric
Unique Inline Link Clicks CTR
Unique Inline Link Clicks CTR
Field IDunique_inline_link_click_ctr
TypeNUMBER
Data Typemetric
Unique Inline Link Clicks
Unique Inline Link Clicks
Field IDunique_inline_link_clicks
TypeNUMBER
Data Typemetric
Ad Creative ID
Unique ID for an ad creative, numeric string.
Field IDcreative.id
TypeTEXT
Data Typedimension
Ad Creative Body
The body of the ad. Not supported for video post creatives
Field IDcreative.body
TypeTEXT
Data Typedimension
Creative Branded Content Sponsor Page Id
ID for page representing business which runs Branded Content ads.
Field IDcreative.branded_content_sponsor_page_id
TypeTEXT
Data Typedimension
Call to action type
Type of call to action button in your ad. This determines the button text and header text for your ad.
Field IDcreative.call_to_action_type
TypeTEXT
Data Typedimension
Categorization criteria
The Dynamic Category Ad's categorization field, e.g. brand.
Field IDcreative.categorization_criteria
TypeTEXT
Data Typedimension
Category Media Source
The Dynamic Ad's rendering mode for category ads.
Field IDcreative.category_media_source
TypeTEXT
Data Typedimension
Destination Set Id
The ID of the Product Set for a Destination Catalog that will be used to link with Travel Catalogs.
Field IDcreative.destination_set_id
TypeTEXT
Data Typedimension
Dynamic Ad Voice
Used for Store Traffic Objective inside Dynamic Ads. Allows you to control the voice of your ad. If set to DYNAMIC, page name and profile picture in your ad post come from the nearest page location. If set to STORY_OWNER, page name and profile picture in your ad post come from the main page location.
Field IDcreative.dynamic_ad_voice
TypeTEXT
Data Typedimension
Effective Authorization Company
Specifies whether ad is a political ad or not. See Facebook Advertising Policies. This field cannot be used for Dynamic Ads.This value can be different than the authorization_category value in case our systems have identified the ad as political even though it was not configured to be labeled as such.
Field IDcreative.effective_authorization_category
TypeTEXT
Data Typedimension
Effective Instagram Media Id
Used for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.
Field IDcreative.effective_instagram_story_id
TypeTEXT
Data Typedimension
Enable Direct Install
Whether Direct Install should be enabled on supported devices.
Field IDcreative.enable_direct_install
TypeTEXT
Data Typedimension
Enable Launch Instant App
Whether Instant App should be enabled on supported devices.
Field IDcreative.enable_launch_instant_app
TypeTEXT
Data Typedimension
Ad Creative Image Hash
Image hash for ad creative. If provided, do not add image_url. See image library for more details.
Field IDcreative.image_hash
TypeTEXT
Data Typedimension
Ad Creative Image
A URL for the image for this creative. We save the image at this URL to the ad account's image library. If provided, do not include image_hash.
Field IDcreative.image_url
TypeIMAGE
Data Typedimension
Instagram Actor ID
URL for a post on Instagram you want to run as an ad. Also known as Instagram media.
Field IDcreative.instagram_actor_id
TypeTEXT
Data Typedimension
Instagram Story ID
Used for Instagram Stories as Ads. Specifies the Instagram story you want to run as an ad. This field will be deprecated in the future. Use SOURCE_INSTAGRAM_STORY_ID
Field IDcreative.instagram_story_id
TypeTEXT
Data Typedimension
Link Destination Display URL
Overwrites the display URL for link ads when object_url is set to a click tag.
Field IDcreative.link_destination_display_url
TypeTEXT
Data Typedimension
Link OG ID
The Open Graph (OG) ID for the link in this creative if the landing page has OG tags.
Field IDcreative.link_og_id
TypeTEXT
Data Typedimension
Link URL
Identify a specific landing tab on your Facebook page by the Page tab's URL. See connection objects for retrieving Page tab URLs. You can add app_data parameters to the URL to pass data to a Page's tab.
Field IDcreative.link_url
TypeTEXT
Data Typedimension
Messenger Sponsored Message
Used for Messenger sponsored message. JSON string with message for this ad creative. See Messenger Platform, Send API Reference.
Field IDcreative.messenger_sponsored_message
TypeTEXT
Data Typedimension
Creative Name
Name of this ad creative as seen in the ad account's library. This field has a limit of 100 characters.
Field IDcreative.name
TypeTEXT
Data Typedimension
Object ID
ID for Facebook object being promoted with ads or relevant to the ad or ad type. For example a page ID if you are running ads to generate Page Likes. See promoted_object.
Field IDcreative.object_id
TypeTEXT
Data Typedimension
Object Store URL
iTunes or Google Play of the destination of an app ad.
Field IDcreative.object_store_url
TypeTEXT
Data Typedimension
Object Type
The type of Facebook object you want to advertise.
Field IDcreative.object_type
TypeTEXT
Data Typedimension
Destination URL
URL that opens if someone clicks your link on a link ad. This URL is not connected to a Facebook page.
Field IDcreative.object_url
TypeURL
Data Typedimension
Ad UTM Content
Ad UTM Content
Field IDcreative.url_tags.utm_content
TypeTEXT
Data Typedimension
AD UTM Source
AD UTM Source
Field IDcreative.url_tags.utm_source
TypeTEXT
Data Typedimension
AD UTM Medium
AD UTM Medium
Field IDcreative.url_tags.utm_medium
TypeTEXT
Data Typedimension
AD UTM Campaign
AD UTM Campaign
Field IDcreative.url_tags.utm_campaign
TypeTEXT
Data Typedimension
AD UTM Term
AD UTM Term
Field IDcreative.url_tags.utm_term
TypeTEXT
Data Typedimension
Plage Page Set Id
The ID of the page set for this creative.
Field IDcreative.place_page_set_id
TypeTEXT
Data Typedimension
Playable Asset Id
The ID of the playable asset in this creative.
Field IDcreative.playable_asset_id
TypeTEXT
Data Typedimension
Product Set ID
Used for Dynamic Ad. An ID for a product set, which groups related products or other items being advertised.
Field IDcreative.product_set_id
TypeTEXT
Data Typedimension
Creative Status
The status of the creative. WITH_ISSUES and IN_PROCESS are available.
Field IDcreative.status
TypeTEXT
Data Typedimension
Template URL
Used for Dynamic Ads when you want to use third-party click tracking. See Dynamic Ads, Click Tracking and Templates.
Field IDcreative.template_url
TypeTEXT
Data Typedimension
Thumbnail URL
URL for a thumbnail image for this ad creative.
Field IDcreative.thumbnail_url
TypeIMAGE
Data Typedimension
Title
Title for link ad, which does not belong to a page.
Field IDcreative.title
TypeTEXT
Data Typedimension
Video ID
Facebook object ID for video in this ad creative.
Field IDcreative.video_id
TypeTEXT
Data Typedimension
Link To Post
The Facebook URL post.
Field IDcreative.link_to_post
TypeURL
Data Typedimension
Promoted Post ID
token with structure: Post ID
Field IDcreative.promoted_post.id
TypeTEXT
Data Typedimension
Promoted Post Backdated Time
The backdated time for backdate post. For regular post, this field will be set to null.
Field IDcreative.promoted_post.backdated_time
TypeTEXT
Data Typedimension
Promoted Post Can Reply Privately
Whether the page viewer can send a private reply to this post
Field IDcreative.promoted_post.can_reply_privately
TypeBOOLEAN
Data Typedimension
Promoted Post Comments Mirroring Domain
If comments are being mirrored to an external site, this function returns the domain of that external site.
Field IDcreative.promoted_post.comments_mirroring_domain
TypeTEXT
Data Typedimension
Promoted Post Created Time
The time the post was published, expressed as UNIX timestamp
Field IDcreative.promoted_post.created_time
TypeTEXT
Data Typedimension
Promoted Post Expanded Height
An array of information about the attachment to the post
Field IDcreative.promoted_post.expanded_height
TypeNUMBER
Data Typedimension
Promoted Post Expanded Width
An array of information about the attachment to the post
Field IDcreative.promoted_post.expanded_width
TypeNUMBER
Data Typedimension
Promoted Post Full Picture
Full size picture from attachment
Field IDcreative.promoted_post.full_picture
TypeTEXT
Data Typedimension
Promoted Post Height
Field IDcreative.promoted_post.height
TypeNUMBER
Data Typedimension
Promoted Post Icon
A link to an icon representing the type of this post.
Field IDcreative.promoted_post.icon
TypeTEXT
Data Typedimension
Promoted Post Instagram Eligibility
Whether the post can be promoted on Instagram. It returns the enum "eligible" if it can be promoted. Otherwise it returns an enum for why it cannot be promoted
Field IDcreative.promoted_post.instagram_eligibility
TypeTEXT
Data Typedimension
Promoted Post Is App Share
Whether or not the post references an app
Field IDcreative.promoted_post.is_app_share
TypeBOOLEAN
Data Typedimension
Promoted Post Is Eligible For Promotion
Whether the post is eligible for promotion.
Field IDcreative.promoted_post.is_eligible_for_promotion
TypeBOOLEAN
Data Typedimension
Promoted Post Is Expired
Whether the post has expiration time that has passed
Field IDcreative.promoted_post.is_expired
TypeBOOLEAN
Data Typedimension
Promoted Post Is Hidden
Whether a post has been set to hidden
Field IDcreative.promoted_post.is_hidden
TypeBOOLEAN
Data Typedimension
Promoted Post Is Inline Created
Returns True if the post was created inline when creating ads.
Field IDcreative.promoted_post.is_inline_created
TypeBOOLEAN
Data Typedimension
Promoted Post Is Popular
Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold
Field IDcreative.promoted_post.is_popular
TypeBOOLEAN
Data Typedimension
Promoted Post Is Published
Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)
Field IDcreative.promoted_post.is_published
TypeBOOLEAN
Data Typedimension
Promoted Post Is Instagram Eligible
Field IDcreative.promoted_post.is_instagram_eligible
TypeBOOLEAN
Data Typedimension
Promoted Post Is Spherical
Whether the post is a spherical video post
Field IDcreative.promoted_post.is_spherical
TypeBOOLEAN
Data Typedimension
Promoted Post Multi Share End Card
Whether display the end card for a multi-link share post
Field IDcreative.promoted_post.multi_share_end_card
TypeBOOLEAN
Data Typedimension
Promoted Post Multi Share Optimized
Whether automatically select the order of the links in multi-link share post when used in an ad
Field IDcreative.promoted_post.multi_share_optimized
TypeBOOLEAN
Data Typedimension
Promoted Post Message
The message of the promoted post associate with the creative.
Field IDcreative.promoted_post.message
TypeTEXT
Data Typedimension
Promoted Post Permalink URL
The permanent static URL to the post on www.facebook.com. Example: https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553
Field IDcreative.promoted_post.permalink_url
TypeTEXT
Data Typedimension
Promoted Post Promotion Status
Status of the promotion, if the post was promoted
Field IDcreative.promoted_post.promotion_status
TypeTEXT
Data Typedimension
Promoted Post Scheduled Publish Time
UNIX timestamp of the scheduled publish time for the post
Field IDcreative.promoted_post.scheduled_publish_time
TypeTEXT
Data Typedimension
Promoted Post Status Type
Description of the type of a status update.
Field IDcreative.promoted_post.status_type
TypeTEXT
Data Typedimension
Promoted Post Story
Text of stories not intentionally generated by users, such as those generated when two users become friends. You must have the "Include recent activity stories" migration enabled in your app to retrieve this field
Field IDcreative.promoted_post.story
TypeTEXT
Data Typedimension
Promoted Post Subscribed
Whether user is subscribed to the post
Field IDcreative.promoted_post.subscribed
TypeBOOLEAN
Data Typedimension
Promoted Post Timeline Visibility
Timeline visibility information of the post
Field IDcreative.promoted_post.timeline_visibility
TypeTEXT
Data Typedimension
Promoted Post Updated Time
The time the post was last updated, which occurs when a user comments on the post.
Field IDcreative.promoted_post.updated_time
TypeTEXT
Data Typedimension
Promoted Post Width
An array of information about the attachment to the post
Field IDcreative.promoted_post.width
TypeNUMBER
Data Typedimension
Ad status (effective status)
Ad status (effective status)
Field IDad.effective_status
TypeTEXT
Data Typedimension
Ad Labels
Ad labels associated with this ad
Field IDad.adlabels
TypeTEXT
Data Typedimension
Ad Bid Amount
Bid amount for this ad which will be used in auction instead of the ad set bid_amount, if specified.
Field IDad.bid_amount
TypeNUMBER
Data Typedimension
Ad Configured Status
The configured status of the ad. Use status instead of this field.
Field IDad.configured_status
TypeNUMBER
Data Typedimension
Ad Created At
Time when the ad was created.
Field IDad.created_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Ad Preview URL
A link that enables users to preview ads in different placements
Field IDad.preview_shareable_link
TypeURL
Data Typedimension
Ad Status
The configured status of the ad. The field returns the same value as configured_status. Use this field, instead of configured_status.
Field IDad.status
TypeURL
Data Typedimension
Ad Updated Time
Time when this ad was updated.
Field IDad.updated_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Campaign Objective
Campaign's objective. Some objectives are currently in limited beta testing.
Field IDcampaign.objective
TypeTEXT
Data Typedimension
Campaign Ad Strategy Group ID
Campaign Ad Strategy Group ID.
Field IDcampaign.ad_strategy_group_id
TypeTEXT
Data Typedimension
Campaign Ad Strategy ID
Ad Strategy ID.
Field IDcampaign.ad_strategy_id
TypeTEXT
Data Typedimension
Campaign Bid Strategy
Bid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type.
Field IDcampaign.bid_strategy
TypeTEXT
Data Typedimension
Campaign Remaining budget
Remaining budget
Field IDcampaign.budget_remaining
TypeNUMBER
Data Typedimension
Campaign Buying type
Buying type.
Field IDcampaign.buying_type
TypeTEXT
Data Typedimension
Campaign can create brand lift study
If we can create a new automated brand lift study for the ad set.
Field IDcampaign.can_create_brand_lift_study
TypeBOOLEAN
Data Typedimension
Campaign can use spend cap
Whether the campaign can set the spend cap.
Field IDcampaign.can_use_spend_cap
TypeBOOLEAN
Data Typedimension
Campaign Configured Status
If this status is PAUSED, all its active ad sets and ads will be paused and have an effective status CAMPAIGN_PAUSED. Prefer using 'status' instead of this.
Field IDcampaign.configured_status
TypeTEXT
Data Typedimension
Campaign Created Time
Created Time
Field IDcampaign.created_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Campaign Daily Budget
The daily budget of the campaign
Field IDcampaign.daily_budget
TypeNUMBER
Data Typedimension
Campaign Effective Status
Campaign Effective Status
Field IDcampaign.effective_status
TypeTEXT
Data Typedimension
Campaign has secondary SKAdNetwork reporting
Campaign has secondary SKAdNetwork reporting
Field IDcampaign.has_secondary_skadnetwork_reporting
TypeBOOLEAN
Data Typedimension
Campaign Is SKAdNetwork attribution
When set to true Indicates that the campaign will include SKAdNetwork, iOS 14+.
Field IDcampaign.is_skadnetwork_attribution
TypeTEXT
Data Typedimension
Campaign Last budget toggling time
Last budget toggling time.
Field IDcampaign.last_budget_toggling_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Campaign Budget Lifetime
The lifetime budget of the campaign
Field IDcampaign.lifetime_budget
TypeNUMBER
Data Typedimension
Campaign Primary Attribution
Campaign Primary Attribution
Field IDcampaign.primary_attribution
TypeTEXT
Data Typedimension
AdSet Learning Stage Info Status
AdSet Learning Stage Info Status
Field IDadset.learning_stage_info.status
TypeTEXT
Data Typedimension
Campaign Smart promotion Type
Campaign Smart promotion Type
Field IDcampaign.smart_promotion_type
TypeTEXT
Data Typedimension
Campaign Source ID
The source campaign id that this campaign is copied from.
Field IDcampaign.source_campaign_id
TypeTEXT
Data Typedimension
Campaign Special Ad Category
The campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.
Field IDcampaign.special_ad_category
TypeTEXT
Data Typedimension
Campaign Spend Cap
A spend cap for the campaign, such that it will not spend more than this cap. Expressed as integer value of the subunit in your currency.
Field IDcampaign.spend_cap
TypeNUMBER
Data Typedimension
Campaign Start date
Merging of start_times for the ad sets belonging to this campaign. At the campaign level, start_time is a read only field. You can setup start_time at the ad set level.
Field IDcampaign.start_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Campaign Status
If this status is PAUSED, all its active ad sets and ads will be paused and have an effective status CAMPAIGN_PAUSED. The field returns the same value as 'configured_status', and is the suggested one to use.
Field IDcampaign.status
TypeTEXT
Data Typedimension
Campaign Stop Date
Merging of stop_times for the ad sets belonging to this campaign, if available. At the campaign level, stop_time is a read only field. You can setup stop_time at the ad set level.
Field IDcampaign.stop_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Ad Set status (effective status)
The status of the Ad Set
Field IDadset.status
TypeTEXT
Data Typedimension
Ad Set configured status
The configured status of the Ad Set
Field IDadset.configured_status
TypeTEXT
Data Typedimension
Ad Set Optimization Goal
The optimization goal this ad set is using.
Field IDadset.optimization_goal
TypeTEXT
Data Typedimension
Ad Set Optimization Sub Event Goal
Optimization sub event for a specific optimization goal.
Field IDadset.optimization_sub_event
TypeTEXT
Data Typedimension
Ad Set Review Feedback
Reviews for dynamic creative ad.
Field IDadset.review_feedback
TypeTEXT
Data Typedimension
Recurring Budget Semantics.
Recurring Budget Semantics.
Field IDadset.recurring_budget_semantics
TypeBOOLEAN
Data Typedimension
Use new app click.
If set, allows Mobile App Engagement ads to optimize for LINK_CLICKS.
Field IDadset.use_new_app_click
TypeBOOLEAN
Data Typedimension
Ad Set Bid Amount
Bid cap or target cost for this ad set.
Field IDadset.bid_amount
TypeNUMBER
Data Typedimension
Ad Set Bid Strategy
Bid strategy for this ad set when you use AUCTION as your buying type.
Field IDadset.bid_strategy
TypeTEXT
Data Typedimension
Ad Set Billing Event
The billing event for this ad set.
Field IDadset.billing_event
TypeTEXT
Data Typedimension
Ad Set Budget Remaining
Remaining budget of this Ad Set.
Field IDadset.budget_remaining
TypeTEXT
Data Typedimension
Ad Set Created Time
Time when this Ad Set was created
Field IDadset.created_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Ad Set End Time
Time when this Ad Set end.
Field IDadset.end_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Ad Set Start Time
Time when this Ad Set start.
Field IDadset.start_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Ad Set Updated Time
Time when this Ad Set was updated.
Field IDadset.updated_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Daily budget of the Ad Set
The daily budget of the set defined in your account currency.
Field IDadset.daily_budget
TypeNUMBER
Data Typedimension
Lifetime budget of the Ad Set
The lifetime budget of the set defined in your account currency.
Field IDadset.lifetime_budget
TypeNUMBER
Data Typedimension
Lifetime Min Spend Target of the Ad Set
Lifetime minimum spend target of the ad set defined in your account currency.
Field IDadset.lifetime_min_spend_target
TypeNUMBER
Data Typedimension
Lifetime Spend Cap of the Ad Set
Lifetime spend cap of the ad set defined in your account currency.
Field IDadset.lifetime_spend_cap
TypeNUMBER
Data Typedimension
Daily minimun budget of the Ad Set
Daily minimum spend target of the ad set defined in your account currency.
Field IDadset.daily_min_spend_target
TypeNUMBER
Data Typedimension
Daily Spend Cap of the Ad Set
Daily spend cap of the ad set defined in your account currency.
Field IDadset.daily_spend_cap
TypeNUMBER
Data Typedimension
Destination Type of the Ad Set
Destination of ads in this Ad Set.
Field IDadset.destination_type
TypeTEXT
Data Typedimension
DSA beneficiary of the Ad Set
The beneficiary of all ads in this ad set.
Field IDadset.dsa_beneficiary
TypeTEXT
Data Typedimension
DSA Payor of the Ad Set
The payor of all ads in this ad set.
Field IDadset.dsa_payor
TypeTEXT
Data Typedimension
AdSet Targeting Custom Audience
Field IDadset.targeting.custom_audiences
TypeTEXT
Data Typedimension
AdSet Targeting Custom Audience Names
Field IDadset.targeting.custom_audiences.names
TypeTEXT
Data Typedimension
Adset Targeting
Field IDadset.targetingsentencelines
TypeTEXT
Data Typedimension
Adset Targeting Content
Field IDadset.targetingcontent
TypeTEXT
Data Typedimension
AdSet Targeting maximum age
Maximum age. If used, must be 65 or lower.
Field IDadset.targeting.age_max
TypeTEXT
Data Typedimension
AdSet Targeting minimum age
Minimum age. Defaults to 18. If used, must be 13 or higher. If the app has custom settings for age restrictions, the app's age restrictions will be used for ads with APP_INSTALL goals. For example, if you set age_min to 13 but your app's age minimum is set to 18, 18 will be used in ads targeting.
Field IDadset.targeting.age_min
TypeTEXT
Data Typedimension
AdSet Targeting genders
Genders to target. Defaults to all. 1 targets males, 2 targets females.
Field IDadset.targeting.genders
TypeTEXT
Data Typedimension
AdSet Targeting countries
Country targeting
Field IDadset.targeting.countries
TypeTEXT
Data Typedimension
AdSet Targeting location type
Location type targeting
Field IDadset.targeting.location_type
TypeTEXT
Data Typedimension
AdSet Targeting Country Groups
Global geographical regions and free trade areas. Provide array of country group codes.
Field IDadset.targeting.country_groups
TypeTEXT
Data Typedimension
Campaign Topline ID
Topline ID.
Field IDcampaign.topline_id
TypeTEXT
Data Typedimension
Campaign Updated Time
Updated Time. If you update spend_cap or daily budget or lifetime budget, this will not automatically update this field.
Field IDcampaign.updated_time
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Video Thruplay
The number of times your video was played to completion, or for at least 15 seconds.
Field IDvideo_thruplay_watched_actions
TypeNUMBER
Data Typemetric
Pixel Action name
Pixel Action name.
Field IDpixel_action_name
TypeTEXT
Data Typedimension
Pixel Action value
Pixel Action value.
Field IDpixel_action_value
TypeNUMBER
Data Typemetric
Custom Conversion name
Custom Conversion name.
Field IDcustomconversion_name
TypeTEXT
Data Typedimension
Custom Conversion value
Custom Conversion value.
Field IDcustomconversion_value
TypeNUMBER
Data Typemetric
Pixel ID
Pixel ID.
Field IDpixel_id
TypeTEXT
Data Typedimension
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
TypeYEAR
Data Typedimension
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
TypeYEAR_QUARTER
Data Typedimension
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
TypeYEAR_MONTH
Data Typedimension
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
TypeYEAR_WEEK
Data Typedimension
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
TypeQUARTER
Data Typedimension
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
TypeMONTH
Data Typedimension
Week of the year
Week of the year
Field IDweek
TypeWEEK
Data Typedimension
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
TypeMONTH_DAY
Data Typedimension
Day of the week
Day of the week
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
TypeDAY_OF_WEEK
Data Typedimension
Day of the year
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
TypeDAY
Data Typedimension
Extracted Date
The date where the extraction take times.
Field ID_catchr_date_extract
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Platform Name
Return the platform name
Field ID_catchr_platform_name
TypeTEXT
Data Typedimension