Fields listing for Facebook Ads (Meta Ads)

Account Amount Spent of the Ad Account

Account balance of the Ad Account

Currency that is used by your ad account.

The ID number of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.

The name of your ad account, which groups your advertising activity. Your ad account includes your campaigns, ads and billing.

Account Spend Cap of the Ad Account

Nom d’un composant dans une publicité Canvas.

Appareil sur lequel l’évènement de conversion que vous suivez est survenu. Par exemple, \"Desktop\" si quelqu’un a effectué une conversion sur un ordinateur de bureau.

Nombre de réactions à vos publicités ou publications boostées. Le bouton de réaction sur une publicité permet aux personnes de partager différentes réactions concernant son contenu : J’aime, J’adore, Haha, Wouah, Triste ou Grrr.

ID de la destination où les personnes se rendent après avoir cliqué sur votre publicité. Il peut s’agir de votre Page Facebook, d’une URL externe pour votre pixel de conversion ou d’une app configurée avec le kit de développement logiciel (SDK).

Type d’actions effectuées sur votre publicité, page, app ou évènement après que votre publicité a été envoyée à une personne, même si cette dernière n’a pas cliqué dessus. Les types d’action incluent les mentions J’aime sur une page, les installations d’application, les conversions et les réponses à un évènement.

The total value of all conversions attributed to your ads.

Statut du son (activé/désactivé) lorsque quelqu’un lit votre publicité vidéo.

Répartition des indicateurs des vidéos.

The total number of actions people took that are attributed to your ads. Actions may include engagement, clicks or conversions.

qualifying_question_qualify_answer_rate

Destination où les personnes se rendent après avoir cliqué sur votre publicité. Il peut s’agir de votre Page Facebook, d’une URL externe pour votre pixel de conversion ou d’une app configurée avec le Kit de développement logiciel (SDK).

Bid amount for this ad which will be used in auction instead of the ad set bid_amount, if specified.

The configured status of the ad. Use status instead of this field.

Time when the ad was created.

The body of the ad. Not supported for video post creatives

Unique ID for an ad creative, numeric string.

A URL for the image for this creative. We save the image at this URL to the ad account's image library. If provided, do not include image_hash.

ID de la ressource de format publicitaire concernée par une impression, un clic ou une action.

The unique ID of the ad you're viewing in reporting.

Ad labels associated with this ad

The name of the ad you're viewing in reporting.

A link that enables users to preview ads in different placements

A URL that previews the ad in the desktop feed placement.

A URL that previews the ad in the Facebook story placement.

A URL that previews the ad in the Instagram feed placement.

A URL that previews the ad in the Instagram story placement.

A URL that previews the ad in the mobile banner placement.

A URL that previews the ad in the mobile feed placement.

A URL that previews the ad in the mobile interstitial placement.

A URL that previews the ad in the right column placement.

Reviews for dynamic creative ad.

The configured status of the ad. The field returns the same value as configured_status. Use this field, instead of configured_status.

Ad status (effective status)

Time when this ad was updated.

AD UTM Campaign

Ad UTM Content

AD UTM Medium

AD UTM Source

AD UTM Term

Type of call to action button in your ad. This determines the button text and header text for your ad.

The Dynamic Category Ad's categorization field, e.g. brand.

The Dynamic Ad's rendering mode for category ads.

ID for page representing business which runs Branded Content ads.

Name of this ad creative as seen in the ad account's library. This field has a limit of 100 characters.

The status of the creative. WITH_ISSUES and IN_PROCESS are available.

The ID of the Product Set for a Destination Catalog that will be used to link with Travel Catalogs.

URL that opens if someone clicks your link on a link ad. This URL is not connected to a Facebook page.

Used for Store Traffic Objective inside Dynamic Ads. Allows you to control the voice of your ad. If set to DYNAMIC, page name and profile picture in your ad post come from the nearest page location. If set to STORY_OWNER, page name and profile picture in your ad post come from the main page location.

Specifies whether ad is a political ad or not. See Facebook Advertising Policies. This field cannot be used for Dynamic Ads.This value can be different than the authorization_category value in case our systems have identified the ad as political even though it was not configured to be labeled as such.

Whether Direct Install should be enabled on supported devices.

Whether Instant App should be enabled on supported devices.

URL for a post on Instagram you want to run as an ad. Also known as Instagram media.

Used for Instagram Stories as Ads. Specifies the Instagram story you want to run as an ad. This field will be deprecated in the future. Use SOURCE_INSTAGRAM_STORY_ID

The Open Graph (OG) ID for the link in this creative if the landing page has OG tags.

Identify a specific landing tab on your Facebook page by the Page tab's URL. See connection objects for retrieving Page tab URLs. You can add app_data parameters to the URL to pass data to a Page's tab.

Used for Messenger sponsored message. JSON string with message for this ad creative. See Messenger Platform, Send API Reference.

ID for Facebook object being promoted with ads or relevant to the ad or ad type. For example a page ID if you are running ads to generate Page Likes. See promoted_object.

iTunes or Google Play of the destination of an app ad.

The type of Facebook object you want to advertise.

The ID of the page set for this creative.

The ID of the playable asset in this creative.

Used for Dynamic Ad. An ID for a product set, which groups related products or other items being advertised.

Used for Dynamic Ads when you want to use third-party click tracking. See Dynamic Ads, Click Tracking and Templates.

URL for a thumbnail image for this ad creative.

Title for link ad, which does not belong to a page.

Bid cap or target cost for this ad set.

Bid strategy for this ad set when you use AUCTION as your buying type.

The billing event for this ad set.

Remaining budget of this Ad Set.

The configured status of the Ad Set

Time when this Ad Set was created

Time when this Ad Set end.

The optimization goal this ad set is using.

Optimization sub event for a specific optimization goal.

Time when this Ad Set start.

The status of the Ad Set

Time when this Ad Set was updated.

The unique ID of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.

AdSet Learning Stage Info Status

The name of the ad set you're viewing in reporting. An ad set is a group of ads that share the same budget, schedule, delivery optimization and targeting.

Country targeting

Global geographical regions and free trade areas. Provide array of country group codes.

Genders to target. Defaults to all. 1 targets males, 2 targets females.

Location type targeting

Maximum age. If used, must be 65 or lower.

Minimum age. Defaults to 18. If used, must be 13 or higher. If the app has custom settings for age restrictions, the app's age restrictions will be used for ads with APP_INSTALL goals. For example, if you set age_min to 13 but your app's age minimum is set to 18, 18 will be used in ads targeting.

The daily budget of the set defined in your account currency.

Daily minimum spend target of the ad set defined in your account currency.

Daily spend cap of the ad set defined in your account currency.

Destination of ads in this Ad Set.

The beneficiary of all ads in this ad set.

The payor of all ads in this ad set.

The lifetime budget of the set defined in your account currency.

Lifetime minimum spend target of the ad set defined in your account currency.

Lifetime spend cap of the ad set defined in your account currency.

The optimization goal you selected for your ad or ad set. Your optimization goal reflects what you want to optimize for the ads.

Promoted object configured on the ad set, encoded as JSON.

Recurring Budget Semantics.

If set, allows Mobile App Engagement ads to optimize for LINK_CLICKS.

ID de l’application associée au compte publicitaire ou à la campagne demandé. Les informations concernant l’application, y compris son ID, sont disponibles dans Espace App.Remarque : cette répartition est disponible uniquement avec le champ total_postbacks.

The average cost of an app install action.

The average cost of a credit spend action.

The average cost of a desktop app engagement action.

The average cost of a desktop app install action.

The average cost of a desktop app story engagement action.

The average cost of a desktop app use action.

The average cost of a game play action.

The average cost of a mobile app achievement unlocked action.

The average cost of a mobile app add to basket action.

The average cost of a mobile app add to wishlist action.

The average cost of a mobile app checkout initiated action.

The average cost of a mobile app content view action.

The average cost of a mobile app credit spent action.

The average cost of a mobile app install action.

The average cost of a mobile app level completed action.

The average cost of a mobile app payment info add action.

The average cost of a mobile app purchase action.

The average cost of a mobile app rating submitted action.

The average cost of a mobile app registration completed action.

The average cost of a mobile app search action.

The average cost of a mobile app session action.

The average cost of a mobile app tutorial completed action.

The average cost of another mobile app action.

The total return on ad spend (ROAS) from mobile app purchases. This is based on the value that you assigned when you set up the app event.

The default attribution window to be used when the attribution result is calculated. Each ad set has its own attribution setting value. The attribution setting for a campaign or an account is calculated based on existing ad sets. Returns mixed, indicating multiple attribution settings, skan, indicating SKAdNetwork attribution of iOS 14 app install campaigns, and na, indicating no ad set in a campaign or account. The attribution_setting field only returns values when use_unified_attribution_setting is set to true.

Estimated incremental conversions caused by a given ad based on the objective and settings you selected. This is a modeled value.

The rate at which an estimated number of additional people, when asked, would remember seeing your ads within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.

An estimate of the number of additional people who may remember seeing your ads, if asked, within 2 days. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.

The average cost for each estimated ad recall lift. This metric is only available for assets in the Brand awareness, Post engagement and Video views Objectives. This metric is estimated and in development.

The number of times Messenger calls resulted in successful connections lasting at least 20 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries

The number of times Messenger calls resulted in successful connections lasting at least 60 seconds, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan, and only is available in select countries

The number of times a Messenger call was made to your business, attributed to your ad. This metric excludes ads that were delivered from Europe and Japan

The method by which you pay for and target ads in your campaigns: through dynamic auction bidding, fixed-price bidding, or reach and frequency buying. This field is currently only visible at the campaign level.

Campaign Ad Strategy Group ID.

Ad Strategy ID.

Bid strategy for this campaign when you enable campaign budget optimization and when you use AUCTION as your buying type.

The lifetime budget of the campaign

Buying type.

If we can create a new automated brand lift study for the ad set.

Whether the campaign can set the spend cap.

If this status is PAUSED, all its active ad sets and ads will be paused and have an effective status CAMPAIGN_PAUSED. Prefer using 'status' instead of this.

Created Time

The daily budget of the campaign

Campaign Effective Status

Campaign has secondary SKAdNetwork reporting

The unique ID number of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.

When set to true Indicates that the campaign will include SKAdNetwork, iOS 14+.

Last budget toggling time.

The name of the ad campaign you're viewing in reporting. Your campaign contains ad sets and ads.

Campaign's objective. Some objectives are currently in limited beta testing.

Campaign Primary Attribution

Remaining budget

Campaign Smart promotion Type

The source campaign id that this campaign is copied from.

The campaign's Special Ad Category. One of HOUSING, EMPLOYMENT, CREDIT, or NONE.

A spend cap for the campaign, such that it will not spend more than this cap. Expressed as integer value of the subunit in your currency.

Merging of start_times for the ad sets belonging to this campaign. At the campaign level, start_time is a read only field. You can setup start_time at the ad set level.

If this status is PAUSED, all its active ad sets and ads will be paused and have an effective status CAMPAIGN_PAUSED. The field returns the same value as 'configured_status', and is the suggested one to use.

Merging of stop_times for the ad sets belonging to this campaign, if available. At the campaign level, stop_time is a read only field. You can setup stop_time at the ad set level.

Topline ID.

Updated Time. If you update spend_cap or daily budget or lifetime budget, this will not automatically update this field.

The objective reflecting the goal you want to achieve with your advertising. It may be different from the selected objective of the campaign in some cases.

ID de la fiche carrousel spécifique avec laquelle les personnes ont interagi lorsqu’elles ont vu votre publicité.

Fiche carrousel spécifique avec laquelle les personnes ont interagi lorsqu’elles ont vu votre publicité. Les fiches sont identifiées par leurs titres.

The total actions of the shared items contained in offsite conversions with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of all conversions from your catalog segment attributed to your ads.

The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in offsite conversions with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in offsite conversions with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The number of clicks on your ads.

The percentage of times people saw your ad and performed a click (all).

The percentage of time people saw your ads and performed an inline link click.

The number of clicks on links that take people off Facebook-owned properties.

The percentage of times people saw your ad and performed an outbound click.

Unique Inline Link Clicks CTR

Unique Outbound Clicks

Unique Outbound Clicks CTR

The average cost for each outbound click.

The average cost for each unique click (all). This metric is estimated.

The average cost of each unique inline link click. This metric is estimated.

The average cost for each unique outbound click. This metric is estimated.

The average cost for each click (all).

The average cost of each inline link click.

The total actions of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total return on ad spend (ROAS) from the shared items contained in mobile app purchases with shared items

The number of purchases made in your partner's mobile app that contain at least one shared item that were recorded as app events and attributed to your ads

The total value of the shared items contained in mobile app purchases with shared items conversion, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in offsite conversions with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in offsite conversions with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in offsite conversions with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in add to cart events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in content views with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total actions of the shared items contained in purchase events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total return on ad spend (ROAS) from the purchases that contained at least one shared item, based on information received from one or more of your partner's connected Facebook Business Tools

The total value of the shared items contained in purchase events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The number of purchases made within a Facebook-owned property (such as Pages or Messenger) that contain at least one shared item attributed to your ads based on information from one or more of your partner's connected Facebook Business Tools

The total actions of the shared items contained in purchase events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total value of the shared items contained in purchase events with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The number of purchase events that contain at least one shared item, tracked by the pixel on your partner's website and attributed to your ads

The total value of the shared items contained in website purchases with shared items conversions, calculated from the sum of item price in the catalog multiplied by quantity of the items that are part of the event and belong to the promoted catalog segment

The total return on ad spend (ROAS) from the shared items contained in website purchases with shared items

The total conversion value attributed within 1 day of clicking your ads.

The total conversion value attributed within 1 day of viewing your ads.

The total conversion value attributed within 7 days of clicking your ads.

The total conversion value attributed within 28 days of clicking your ads.

The total number of conversions attributed within 1 day of clicking your ads.

The total number of conversions attributed within 1 day of viewing your ads.

The total number of conversions attributed within 7 days of clicking your ads.

The total number of conversions attributed within 28 days of clicking your ads.

The average cost to reach 1,000 people. This metric is estimated.

The average cost for 1,000 impressions.

The estimated total amount of money you've spent on your campaign, ad set or ad during its schedule. This metric is estimated.

The converted spend to USD from the fixer API

Custom Conversion name.

Custom Conversion value.

Image hash for ad creative. If provided, do not add image_url. See image library for more details.

ID de la ressource de corps concernée par une impression, un clic ou une action.

ID de la ressource de call-to-action concernée par une impression, un clic ou une action.

ID de la ressource de description concernée par une impression, un clic ou une action.

ID de la ressource d’image concernée par une impression, un clic ou une action.

Overwrites the display URL for link ads when object_url is set to a click tag.

ID de la ressource d’URL concernée par une impression, un clic ou une action.

ID de la ressource de titre concernée par une impression, un clic ou une action.

ID de la ressource vidéo concernée par une impression, un clic ou une action.

Facebook object ID for video in this ad creative.

Type d’appareil (mobile ou ordinateur de bureau) utilisé par les personnes lorsqu’elles ont visualisé ou cliqué sur une publicité, comme indiqué dans le rapport de publicités.

Appareil sur lequel votre dernière publicité a été envoyée à quelqu’un sur Facebook. Par exemple, \"iPhone" si quelqu’un a visualisé votre publicité sur un iPhone.

ID de la page de lieu concernée par une impression ou un clic.Remarque : Les insights au niveau du compte et page_place_id ne sont pas compatibles entre eux. Ils ne peuvent donc pas être interrogés ensemble.

Emplacement où votre publicité a été affichée sur une plate-forme, par exemple le fil d’actualité Facebook sur ordinateur ou le fil d’actualité Instagram sur mobile.

Plate-forme sur laquelle votre publicité a été affichée, par exemple Facebook, Instagram ou Audience Network.

The average percentage of the Instant Experience that people saw. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.

The average total time, in seconds, that people spent viewing an Instant Experience. An Instant Experience is a screen that opens after someone interacts with your ad on a mobile device. It may include a series of interactive or multimedia components, including video, images product catalog and more.

The number of clicks on your ad that open an Instant Experience. This metric is in development.

The number of times an interactive component in an Instant Experience starts. This metric is in development.

The number of clicks on links in an Instant Experience that take people off Facebook-owned properties. This metric is in development.

The number of times your video played for at least 30 seconds, or for nearly its total length if it's shorter than 30 seconds. For each impression of a video, we'll count video views separately and exclude any time spent replaying the video.

The average time a video was played, including any time spent replaying the video for a single impression.

Video Continuous 2 Sec Watched Actions

The number of times your video was played at 25% of its length, including plays that skipped to this point.

The number of times your video was played at 50% of its length, including plays that skipped to this point.

The number of times your video was played at 75% of its length, including plays that skipped to this point.

The number of times your video was played at 95% of its length, including plays that skipped to this point.

The number of times your video was played at 100% of its length, including plays that skipped to this point.

The number of times your video starts to play. This is counted for each impression of a video, and excludes replays. This metric is in development.

A video-play based curve graph that illustrates the percentage of video plays that reached a given second. Entries 0 to 14 represent seconds 0 thru 14. Entries 15 to 17 represent second ranges [15 to 20), [20 to 25), and [25 to 30). Entries 18 to 20 represent second ranges [30 to 40), [40 to 50), and [50 to 60). Entry 21 represents plays over 60 seconds.

The percentage of video plays that reached 60 seconds or more.

The percentage of video plays that reached second 0.

The percentage of video plays that reached second 1.

The percentage of video plays that reached second 2.

The percentage of video plays that reached second 3.

The percentage of video plays that reached second 4.

The percentage of video plays that reached second 5.

The percentage of video plays that reached second 6.

The percentage of video plays that reached second 7.

The percentage of video plays that reached second 8.

The percentage of video plays that reached second 9.

The percentage of video plays that reached second 10.

The percentage of video plays that reached second 11.

The percentage of video plays that reached second 12.

The percentage of video plays that reached second 13.

The percentage of video plays that reached second 14.

The percentage of video plays that reached the second range 15-20.

The percentage of video plays that reached the second range 20-25.

The percentage of video plays that reached the second range 25-30.

The percentage of video plays that reached the second range 30-40.

The percentage of video plays that reached the second range 40-50.

The percentage of video plays that reached the second range 50-60.

The number of times your video was played to completion, or for at least 15 seconds.

The average cost of a three-second video view action.

The average cost for each ThruPlay. This metric is in development.

The average cost of a messaging conversation started action.

The average cost of a new messaging contact action.

The total value of offline add payment info conversions attributed to your ads.

The total value of offline add to cart conversions attributed to your ads.

The total value of offline add to wishlist conversions attributed to your ads.

The total value of offline initiate checkout conversions attributed to your ads.

The total value of offline view content conversions attributed to your ads.

The total value of offline lead conversions attributed to your ads.

The total value of other offline conversions attributed to your ads.

The total value of offline purchase conversions attributed to your ads.

The total value of offline complete registration conversions attributed to your ads.

The total value of offline search conversions attributed to your ads.

The average cost of an on-Facebook get directions click action.

The average cost of an on-Facebook lead action.

The average cost of an on-Facebook phone number click action.

The average cost of an on-Facebook purchase action.

The average cost of an on-Facebook view content action.

The average cost of a workflow completion on Facebook action.

The number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. Inline link clicks use a fixed 1-day-click attribution window.

The total number of actions that people take involving your ads. Inline post engagements use a fixed 1-day-click attribution window.

Unique Inline Link Clicks

The average cost of each inline post engagement.

The average cost of a check-in action.

The average cost of an event response action.

The average cost of a page engagement action.

The average cost of a page like action.

The average cost of a photo view action.

The average cost of a post comment action.

The average cost of a post engagement action.

The average cost of a post reaction action.

The average cost of a post share action.

A ranking of your ad's expected conversion rate. Your ad is ranked against ads with your optimization goal that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.

The average cost of a conversion across all channels (i.e. website, mobile app, offline, and on-facebook). Conversions include contact, customize_product, donate, find_location, schedule, start_trial, submit_application, subscribe, recurring_subscription_payment, cancel_subscription, ad_click, ad_impression.

A ranking of your ad's expected engagement rate. Engagement includes all clicks, likes, comments and shares. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic and does not apply to campaigns or ad sets, only ads.

The average number of times each person saw your ad. This metric is estimated.

Nombre de fois qu’une publicité de votre campagne de couverture et répétition a été envoyée à chaque personne.

The number of Full Views on your Page's posts as a result of your ad.

The number of people who performed a Full View on your Page's post as a result of your ad.

The number of times your ads were on screen.

The total return on ad spend (ROAS) from purchases. This is based on information received from one or more of your connected Facebook Business Tools and attributed to your ads.

A ranking of your ad's perceived quality. Quality is measured using feedback on your ads and the post-click experience. Your ad is ranked against ads that competed for the same audience. Possible values include BELOW_AVERAGE_10, BELOW_AVERAGE_20, BELOW_AVERAGE_35, AVERAGE, ABOVE_AVERAGE, or UNKNOWN if there's not enough information about the ad. This metric is an ad relevance diagnostic (https://www.facebook.com/help/403110480493160) and does not apply to campaigns or ad sets, only ads.

The number of people who saw your ads at least once. Reach is different from impressions, which may include multiple views of your ads by the same people. This metric is estimated.

The total amount you've spent so far for your ads showed with social information. (ex: Jane Doe likes this).

Pixel Action name.

Pixel Action value.

Pixel ID.

The number of products purchased which are recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.

The value of purchases recorded by your merchant partner's pixel or app SDK for a given product ID and driven by your ads. Has to be used together with converted product ID breakdown.

ID et nom du produit concerné par une impression, un clic ou une action.

Used for Instagram Ads. The ID of an Instagram post to display as an Instagram ad.

The Facebook URL post.

ID of the Facebook Page associated with the business your ad is promoting. Only works at ad level.

Post image URL.

Post thumbnail URL.

The time the post was published, expressed as UNIX timestamp

A link to an icon representing the type of this post.

token with structure: Post ID

The message of the promoted post associate with the creative.

The permanent static URL to the post on www.facebook.com. Example: https://www.facebook.com/FacebookforDevelopers/posts/10153449196353553

Description of the type of a status update.

Text of stories not intentionally generated by users, such as those generated when two users become friends. You must have the "Include recent activity stories" migration enabled in your app to retrieve this field

Promoted post thumbnail.

The backdated time for backdate post. For regular post, this field will be set to null.

Whether the page viewer can send a private reply to this post

If comments are being mirrored to an external site, this function returns the domain of that external site.

An array of information about the attachment to the post

An array of information about the attachment to the post

Full size picture from attachment

Whether the post can be promoted on Instagram. It returns the enum "eligible" if it can be promoted. Otherwise it returns an enum for why it cannot be promoted

Whether or not the post references an app

Whether the post is eligible for promotion.

Whether the post has expiration time that has passed

Whether a post has been set to hidden

Returns True if the post was created inline when creating ads.

Whether the post is currently popular. Based on whether the total actions as a percentage of reach exceeds a certain threshold

Indicates whether a scheduled post was published (applies to scheduled Page Post only, for users post and instanlty published posts this value is always true)

Whether the post is a spherical video post

Whether display the end card for a multi-link share post

Whether automatically select the order of the links in multi-link share post when used in an ad

Status of the promotion, if the post was promoted

UNIX timestamp of the scheduled publish time for the post

Whether user is subscribed to the post

Timeline visibility information of the post

The time the post was last updated, which occurs when a user comments on the post.

An array of information about the attachment to the post

ID de conversion (aussi appelé ID de priorité) attribué à l’évènement et/ou au groupe d’évènements configuré dans le schéma de configuration SKAdNetwork de l’application. La configuration des évènements d’application est indiquée et peut être modifiée dans le Gestionnaire d’évènements de Facebook. Pour en savoir plus sur la configuration des évènements d’application pour le SKAdNetwork d’Apple, cliquez ici.Remarque : cette répartition est disponible uniquement avec le champ total_postbacks.

The total number of postbacks received from Apple’s SKAdNetwork API. Postbacks from SKAdNetwork provide visibility into the number of app installs and post-install events that occurred. This metric is reported by a third-party API. Note: total_postbacks should not be queried with other field values. Request this metric separately from others.

The average cost of a relevant action.

The average cost of an ad click mobile app conversion.

The average cost of an ad impression mobile app conversion.

The average cost of a contact conversion.

The average cost of a customize product conversion.

The average cost of a donate conversion.

The average cost of a find location conversion.

The average cost of a schedule conversion.

The average cost of a start trial conversion.

The average cost of a submit application conversion.

The average cost of a subscribe conversion.

The average cost of each unique action. This metric is estimated.

Split the information by day

The start date for your data. This is controlled by the date range you've selected for your reporting view.

The end date for your data. This is controlled by the date range you've selected for your reporting view.

Day of the week

Day of the year

Hour of the day.

Répartition horaire agrégée par heure à laquelle les publicités ont été diffusées dans le fuseau horaire de l’annonceur. Par exemple, si vos publicités sont programmées pour être diffusées de 9 h à 11 h, mais qu’elles couvrent des audiences dans plusieurs fuseaux horaires, elles peuvent être diffusées de 9 h à 13 h dans le fuseau horaire de l’annonceur. Les statistiques seront alors agrégées en 4 groupes : 9 h - 10 h, 10 h - 11 h, 11 h - 12 h et 12 h - 13 h.

Répartition horaire agrégée par heure à laquelle les publicités ont été diffusées dans le fuseau horaire des audiences. Par exemple, si vos publicités sont programmées pour être diffusées de 9 h à 11 h, mais qu’elles couvrent des audiences dans plusieurs fuseaux horaires, elles peuvent être diffusées de 9 h à 13 h dans le fuseau horaire de l’annonceur. Les statistiques seront alors agrégées en 2 groupes : 9 h - 10 h et 10 h - 11 h.

Split the information by month.

Month and day

Month of the year

Year, month, and day.

Week of the year

Quarter of the year

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.

Tranche d’âge des personnes que vous avez atteintes.

The audience type for Advantage+ Shopping Campaigns. Values may be 'prospecting', 'existing', 'unknown' or 'uncategorized'. This breakdown only works with Advantage+ Shopping Campaigns

Country Name

Country ISO CODE.

Les régions DMA (Designated Market Area) sont les 210 zones géographiques des États-Unis dans lesquelles les audiences télévisées locales sont mesurées par The Nielsen Company.

Genre des personnes que vous atteintes. Les personnes dont le genre n’est pas répertorié sont indiquées par la mention « Non spécifié ».

Region.

The average cost of a landing page view action.

The average cost of a website add of payment info action.

The average cost of a website add to cart action.

The average cost of a website add to wishlist action.

The average cost of a website checkout initiated action.

The average cost of a website content view action.

The average cost of a website conversion action.

The average cost of a website custom conversion action.

The average cost of a website lead action.

The average cost of a website purchase action.

The average cost of a website registration completed action.

The average cost of a website search action.

The total number of offsite conversions attributed to your ads.

The total value of offsite conversions attributed to your ads.

The percentage of times people saw your ad and performed a link click.

The total return on ad spend (ROAS) from website purchases. This is based on the value of all conversions recorded by the Facebook pixel on your website and attributed to your ads.

The normalized status of the ad account.

URL for the video used by this ad creative.

Average purchase value per purchases.

The average cost of each purchases

Placement of your ads in the Meta network.

ID of the video asset used for an impression, click, or action.

Name of the video asset used for an impression, click, or action.

Thumbnail image of the video asset.

URL of the video asset thumbnail.

URL of the video asset.

Facebook video ID associated with the video asset.