Year Year such as 2017. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR | | Type | YEAR | | Data Type | dimension |
|
Year Quarter Year and quarter. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_QUARTER | | Type | YEAR_QUARTER | | Data Type | dimension |
|
Year month Year and month. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH | | Type | YEAR_MONTH | | Data Type | dimension |
|
Year week Year and week. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_WEEK | | Type | YEAR_WEEK | | Data Type | dimension |
|
Date Year, month, and day. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY | | Type | YEAR_MONTH_DAY | | Data Type | dimension |
|
Quarter of the year Quarter of the year | | Field ID | _NORMALIZED_DATE_FIELD_QUARTER | | Type | QUARTER | | Data Type | dimension |
|
Month of the year Month of the year | | Field ID | _NORMALIZED_DATE_FIELD_MONTH | | Type | MONTH | | Data Type | dimension |
|
Week of the year Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK | | Type | WEEK | | Data Type | dimension |
|
Month and day Month and day | | Field ID | _NORMALIZED_DATE_FIELD_MONTH_DAY | | Type | MONTH_DAY | | Data Type | dimension |
|
Day of the week Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY_OF_WEEK | | Type | DAY_OF_WEEK | | Data Type | dimension |
|
Day of the month Day of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY | | Type | DAY | | Data Type | dimension |
|
Active View Expected Viewability Active View Expected Viewability | | Field ID | FILTER_ACTIVE_VIEW_EXPECTED_VIEWABILITY | | Type | TEXT | | Data Type | dimension |
|
Advertiser ID Advertiser ID | | Field ID | FILTER_ADVERTISER | | Type | TEXT | | Data Type | dimension |
|
Advertiser Currency Advertiser Currency | | Field ID | FILTER_ADVERTISER_CURRENCY | | Type | TEXT | | Data Type | dimension |
|
Advertiser Integration Code Advertiser Integration Code | | Field ID | FILTER_ADVERTISER_INTEGRATION_CODE | | Type | TEXT | | Data Type | dimension |
|
Advertiser Status Advertiser Status | | Field ID | FILTER_ADVERTISER_INTEGRATION_STATUS | | Type | TEXT | | Data Type | dimension |
|
Advertiser Advertiser | | Field ID | FILTER_ADVERTISER_NAME | | Type | TEXT | | Data Type | dimension |
|
Advertiser Time Zone Advertiser Time Zone | | Field ID | FILTER_ADVERTISER_TIMEZONE | | Type | TEXT | | Data Type | dimension |
|
Ad Position Ad Position | | Field ID | FILTER_AD_POSITION | | Type | TEXT | | Data Type | dimension |
|
Ad Type Ad Type | | Field ID | FILTER_AD_TYPE | | Type | TEXT | | Data Type | dimension |
|
Age Age | | Field ID | FILTER_AGE | | Type | TEXT | | Data Type | dimension |
|
Algorithm Algorithm | | Field ID | FILTER_ALGORITHM | | Type | TEXT | | Data Type | dimension |
|
Algorithm ID Algorithm ID | | Field ID | FILTER_ALGORITHM_ID | | Type | TEXT | | Data Type | dimension |
|
AMP Page Request AMP Page Request | | Field ID | FILTER_AMP_PAGE_REQUEST | | Type | TEXT | | Data Type | dimension |
|
App/URL App/URL | | Field ID | FILTER_APP_URL | | Type | TEXT | | Data Type | dimension |
|
App/URL Excluded App/URL Excluded | | Field ID | FILTER_APP_URL_EXCLUDED | | Type | TEXT | | Data Type | dimension |
|
Asset Combination Asset Combination | | Field ID | FILTER_ASSET_COMBINATION_STRING | | Type | TEXT | | Data Type | dimension |
|
Attributed Userlist Attributed Userlist | | Field ID | FILTER_ATTRIBUTED_USERLIST | | Type | TEXT | | Data Type | dimension |
|
Commerce Partner Commerce Partner | | Field ID | FILTER_ATTRIBUTED_USERLIST_COMMERCE_PARTNER | | Type | TEXT | | Data Type | dimension |
|
Attributed Userlist Cost Attributed Userlist Cost | | Field ID | FILTER_ATTRIBUTED_USERLIST_COST | | Type | TEXT | | Data Type | dimension |
|
Is Commerce Is Commerce | | Field ID | FILTER_ATTRIBUTED_USERLIST_IS_COMMERCE | | Type | TEXT | | Data Type | dimension |
|
Attributed Userlist Type Attributed Userlist Type | | Field ID | FILTER_ATTRIBUTED_USERLIST_TYPE | | Type | TEXT | | Data Type | dimension |
|
Attribution Model Attribution Model | | Field ID | FILTER_ATTRIBUTION_MODEL | | Type | TEXT | | Data Type | dimension |
|
Audience List Audience List | | Field ID | FILTER_AUDIENCE_LIST | | Type | TEXT | | Data Type | dimension |
|
Audience List Cost Audience List Cost | | Field ID | FILTER_AUDIENCE_LIST_COST | | Type | TEXT | | Data Type | dimension |
|
Audience List Type Audience List Type | | Field ID | FILTER_AUDIENCE_LIST_TYPE | | Type | TEXT | | Data Type | dimension |
|
Audience Name Audience Name | | Field ID | FILTER_AUDIENCE_NAME | | Type | TEXT | | Data Type | dimension |
|
Audience Type Audience Type | | Field ID | FILTER_AUDIENCE_TYPE | | Type | TEXT | | Data Type | dimension |
|
Audio Feed Type Audio Feed Type | | Field ID | FILTER_AUDIO_FEED_TYPE_NAME | | Type | TEXT | | Data Type | dimension |
|
Authorized Seller State Authorized Seller State | | Field ID | FILTER_AUTHORIZED_SELLER_STATE | | Type | TEXT | | Data Type | dimension |
|
Bid Strategy Type Bid Strategy Type | | Field ID | FILTER_BID_STRATEGY_TYPE_NAME | | Type | TEXT | | Data Type | dimension |
|
Billable Outcome Billable Outcome | | Field ID | FILTER_BILLABLE_OUTCOME | | Type | TEXT | | Data Type | dimension |
|
Brand Lift Type Brand Lift Type | | Field ID | FILTER_BRAND_LIFT_TYPE | | Type | TEXT | | Data Type | dimension |
|
Browser Browser | | Field ID | FILTER_BROWSER | | Type | TEXT | | Data Type | dimension |
|
Budget Segment Budget Budget Segment Budget | | Field ID | FILTER_BUDGET_SEGMENT_BUDGET | | Type | TEXT | | Data Type | dimension |
|
Budget Segment Name Budget Segment Name | | Field ID | FILTER_BUDGET_SEGMENT_DESCRIPTION | | Type | TEXT | | Data Type | dimension |
|
Budget Segment End Date Budget Segment End Date | | Field ID | FILTER_BUDGET_SEGMENT_END_DATE | | Type | TEXT | | Data Type | dimension |
|
Budget Segment Pacing Percentage Budget Segment Pacing Percentage | | Field ID | FILTER_BUDGET_SEGMENT_PACING_PERCENTAGE | | Type | TEXT | | Data Type | dimension |
|
Budget Segment Start Date Budget Segment Start Date | | Field ID | FILTER_BUDGET_SEGMENT_START_DATE | | Type | TEXT | | Data Type | dimension |
|
Budget Type (Segment) Budget Type (Segment) | | Field ID | FILTER_BUDGET_SEGMENT_TYPE | | Type | TEXT | | Data Type | dimension |
|
Insertion Order Daily Frequency Insertion Order Daily Frequency | | Field ID | FILTER_CAMPAIGN_DAILY_FREQUENCY | | Type | TEXT | | Data Type | dimension |
|
ISP or Carrier ID ISP or Carrier ID | | Field ID | FILTER_CARRIER | | Type | TEXT | | Data Type | dimension |
|
ISP or Carrier ISP or Carrier | | Field ID | FILTER_CARRIER_NAME | | Type | TEXT | | Data Type | dimension |
|
Channel ID Channel ID | | Field ID | FILTER_CHANNEL_ID | | Type | TEXT | | Data Type | dimension |
|
Channel Channel | | Field ID | FILTER_CHANNEL_NAME | | Type | TEXT | | Data Type | dimension |
|
Channel Type Channel Type | | Field ID | FILTER_CHANNEL_TYPE | | Type | TEXT | | Data Type | dimension |
|
City ID City ID | | Field ID | FILTER_CITY | | Type | TEXT | | Data Type | dimension |
|
City City | | Field ID | FILTER_CITY_NAME | | Type | CITY | | Data Type | dimension |
|
CM360 Placement ID CM360 Placement ID | | Field ID | FILTER_CM360_PLACEMENT_ID | | Type | TEXT | | Data Type | dimension |
|
Companion Creative ID Companion Creative ID | | Field ID | FILTER_COMPANION_CREATIVE_ID | | Type | TEXT | | Data Type | dimension |
|
Companion Creative Companion Creative | | Field ID | FILTER_COMPANION_CREATIVE_NAME | | Type | TEXT | | Data Type | dimension |
|
Commitment ID Commitment ID | | Field ID | FILTER_CONTAINER_PERMISSIONED_LIST | | Type | TEXT | | Data Type | dimension |
|
Conversion Ad Event Type Conversion Ad Event Type | | Field ID | FILTER_CONVERSION_AD_EVENT_TYPE | | Type | TEXT | | Data Type | dimension |
|
Conversion Ad Event Type ID Conversion Ad Event Type ID | | Field ID | FILTER_CONVERSION_AD_EVENT_TYPE_ID | | Type | TEXT | | Data Type | dimension |
|
Time to Conversion Time to Conversion | | Field ID | FILTER_CONVERSION_DELAY | | Type | TEXT | | Data Type | dimension |
|
Conversion Source Conversion Source | | Field ID | FILTER_CONVERSION_SOURCE | | Type | TEXT | | Data Type | dimension |
|
Conversion Source ID Conversion Source ID | | Field ID | FILTER_CONVERSION_SOURCE_ID | | Type | TEXT | | Data Type | dimension |
|
Country Country | | Field ID | FILTER_COUNTRY | | Type | COUNTRY | | Data Type | dimension |
|
Country ID Country ID | | Field ID | FILTER_COUNTRY_ID | | Type | TEXT | | Data Type | dimension |
|
Creative Creative | | Field ID | FILTER_CREATIVE | | Type | TEXT | | Data Type | dimension |
|
Creative Asset Creative Asset | | Field ID | FILTER_CREATIVE_ASSET | | Type | TEXT | | Data Type | dimension |
|
Creative Attributes Creative Attributes | | Field ID | FILTER_CREATIVE_ATTRIBUTE | | Type | TEXT | | Data Type | dimension |
|
Creative Height Creative Height | | Field ID | FILTER_CREATIVE_HEIGHT | | Type | TEXT | | Data Type | dimension |
|
Creative ID Creative ID | | Field ID | FILTER_CREATIVE_ID | | Type | TEXT | | Data Type | dimension |
|
Creative Integration Code Creative Integration Code | | Field ID | FILTER_CREATIVE_INTEGRATION_CODE | | Type | TEXT | | Data Type | dimension |
|
Creative Rendered in AMP Creative Rendered in AMP | | Field ID | FILTER_CREATIVE_RENDERED_IN_AMP | | Type | TEXT | | Data Type | dimension |
|
Creative Size Creative Size | | Field ID | FILTER_CREATIVE_SIZE | | Type | TEXT | | Data Type | dimension |
|
Creative Source Creative Source | | Field ID | FILTER_CREATIVE_SOURCE | | Type | TEXT | | Data Type | dimension |
|
Creative Status Creative Status | | Field ID | FILTER_CREATIVE_STATUS | | Type | TEXT | | Data Type | dimension |
|
Creative Type Creative Type | | Field ID | FILTER_CREATIVE_TYPE | | Type | TEXT | | Data Type | dimension |
|
Creative Width Creative Width | | Field ID | FILTER_CREATIVE_WIDTH | | Type | TEXT | | Data Type | dimension |
|
CTV Audience Expansion CTV Audience Expansion | | Field ID | FILTER_CTV_AUDIENCE_EXPANSION | | Type | TEXT | | Data Type | dimension |
|
Data Provider ID Data Provider ID | | Field ID | FILTER_DATA_PROVIDER | | Type | TEXT | | Data Type | dimension |
|
Data Provider Data Provider | | Field ID | FILTER_DATA_PROVIDER_NAME | | Type | TEXT | | Data Type | dimension |
|
Data Source Data Source | | Field ID | FILTER_DATA_SOURCE | | Type | TEXT | | Data Type | dimension |
|
Device Make Device Make | | Field ID | FILTER_DEVICE_MAKE | | Type | TEXT | | Data Type | dimension |
|
Device Model Device Model | | Field ID | FILTER_DEVICE_MODEL | | Type | TEXT | | Data Type | dimension |
|
Device Type Device Type | | Field ID | FILTER_DEVICE_TYPE | | Type | TEXT | | Data Type | dimension |
|
DFP Insertion Order ID DFP Insertion Order ID | | Field ID | FILTER_DFP_ORDER_ID | | Type | TEXT | | Data Type | dimension |
|
Digital Content Label Digital Content Label | | Field ID | FILTER_DIGITAL_CONTENT_LABEL | | Type | TEXT | | Data Type | dimension |
|
DMA Code DMA Code | | Field ID | FILTER_DMA | | Type | TEXT | | Data Type | dimension |
|
DMA DMA | | Field ID | FILTER_DMA_NAME | | Type | TEXT | | Data Type | dimension |
|
Domain Domain | | Field ID | FILTER_DOMAIN | | Type | TEXT | | Data Type | dimension |
|
Eligible Cookies on First-Party Audience List Eligible Cookies on First-Party Audience List | | Field ID | FILTER_ELIGIBLE_COOKIES_ON_FIRST_PARTY_AUDIENCE_LIST | | Type | TEXT | | Data Type | dimension |
|
Eligible Cookies on Third-Party Audience List and Interest Eligible Cookies on Third-Party Audience List and Interest | | Field ID | FILTER_ELIGIBLE_COOKIES_ON_THIRD_PARTY_AUDIENCE_LIST_AND_INTEREST | | Type | TEXT | | Data Type | dimension |
|
Attributed Event Platform Type Attributed Event Platform Type | | Field ID | FILTER_EVENT_PLATFORM_TYPE | | Type | TEXT | | Data Type | dimension |
|
Event Type Event Type | | Field ID | FILTER_EVENT_TYPE | | Type | TEXT | | Data Type | dimension |
|
Exchange Exchange | | Field ID | FILTER_EXCHANGE | | Type | TEXT | | Data Type | dimension |
|
Exchange Code Exchange Code | | Field ID | FILTER_EXCHANGE_CODE | | Type | TEXT | | Data Type | dimension |
|
Exchange ID Exchange ID | | Field ID | FILTER_EXCHANGE_ID | | Type | TEXT | | Data Type | dimension |
|
Asset Asset | | Field ID | FILTER_EXTENSION | | Type | TEXT | | Data Type | dimension |
|
Asset (upgraded) Asset (upgraded) | | Field ID | FILTER_EXTENSION_ASSET | | Type | TEXT | | Data Type | dimension |
|
Asset Status (upgraded) Asset Status (upgraded) | | Field ID | FILTER_EXTENSION_ASSET_STATUS | | Type | TEXT | | Data Type | dimension |
|
Asset Type (upgraded) Asset Type (upgraded) | | Field ID | FILTER_EXTENSION_ASSET_TYPE | | Type | TEXT | | Data Type | dimension |
|
Asset Status Asset Status | | Field ID | FILTER_EXTENSION_STATUS | | Type | TEXT | | Data Type | dimension |
|
Asset Type Asset Type | | Field ID | FILTER_EXTENSION_TYPE | | Type | TEXT | | Data Type | dimension |
|
First Party Audience List Cost First Party Audience List Cost | | Field ID | FILTER_FIRST_PARTY_AUDIENCE_LIST_COST | | Type | TEXT | | Data Type | dimension |
|
First Party Audience List Type First Party Audience List Type | | Field ID | FILTER_FIRST_PARTY_AUDIENCE_LIST_TYPE | | Type | TEXT | | Data Type | dimension |
|
Floodlight Activity Floodlight Activity | | Field ID | FILTER_FLOODLIGHT_ACTIVITY | | Type | TEXT | | Data Type | dimension |
|
Floodlight Activity ID Floodlight Activity ID | | Field ID | FILTER_FLOODLIGHT_ACTIVITY_ID | | Type | TEXT | | Data Type | dimension |
|
Format Format | | Field ID | FILTER_FORMAT | | Type | TEXT | | Data Type | dimension |
|
DFP Insertion Order DFP Insertion Order | | Field ID | FILTER_GAM_INSERTION_ORDER | | Type | TEXT | | Data Type | dimension |
|
DFP Line Item DFP Line Item | | Field ID | FILTER_GAM_LINE_ITEM | | Type | TEXT | | Data Type | dimension |
|
DFP Line Item ID DFP Line Item ID | | Field ID | FILTER_GAM_LINE_ITEM_ID | | Type | TEXT | | Data Type | dimension |
|
Gender Gender | | Field ID | FILTER_GENDER | | Type | TEXT | | Data Type | dimension |
|
Gmail Gender Gmail Gender | | Field ID | FILTER_GMAIL_GENDER | | Type | TEXT | | Data Type | dimension |
|
Sponsored Product Id Sponsored Product Id | | Field ID | FILTER_GUILDER_PRODUCT_ID | | Type | TEXT | | Data Type | dimension |
|
Impression Counting Method Impression Counting Method | | Field ID | FILTER_IMPRESSION_COUNTING_METHOD | | Type | TEXT | | Data Type | dimension |
|
Rejection Reason Rejection Reason | | Field ID | FILTER_IMPRESSION_LOSS_REJECTION_REASON | | Type | TEXT | | Data Type | dimension |
|
Insertion Order ID Insertion Order ID | | Field ID | FILTER_INSERTION_ORDER | | Type | TEXT | | Data Type | dimension |
|
Insertion Order Goal Type Insertion Order Goal Type | | Field ID | FILTER_INSERTION_ORDER_GOAL_TYPE | | Type | TEXT | | Data Type | dimension |
|
Insertion Order Goal Value Insertion Order Goal Value | | Field ID | FILTER_INSERTION_ORDER_GOAL_VALUE | | Type | TEXT | | Data Type | dimension |
|
Insertion Order Integration Code Insertion Order Integration Code | | Field ID | FILTER_INSERTION_ORDER_INTEGRATION_CODE | | Type | TEXT | | Data Type | dimension |
|
Insertion Order Insertion Order | | Field ID | FILTER_INSERTION_ORDER_NAME | | Type | TEXT | | Data Type | dimension |
|
Insertion Order Status Insertion Order Status | | Field ID | FILTER_INSERTION_ORDER_STATUS | | Type | TEXT | | Data Type | dimension |
|
Inventory Commitment Type Inventory Commitment Type | | Field ID | FILTER_INVENTORY_COMMITMENT_TYPE | | Type | TEXT | | Data Type | dimension |
|
Inventory Delivery Method Inventory Delivery Method | | Field ID | FILTER_INVENTORY_DELIVERY_METHOD | | Type | TEXT | | Data Type | dimension |
|
Inventory Format Format | | Field ID | FILTER_INVENTORY_FORMAT | | Type | TEXT | | Data Type | dimension |
|
Inventory Media Cost Type Inventory Media Cost Type | | Field ID | FILTER_INVENTORY_MEDIA_COST_TYPE | | Type | TEXT | | Data Type | dimension |
|
Inventory Rate Type Inventory Rate Type | | Field ID | FILTER_INVENTORY_RATE_TYPE | | Type | TEXT | | Data Type | dimension |
|
Inventory Source ID (Legacy) Inventory Source ID (Legacy) | | Field ID | FILTER_INVENTORY_SOURCE | | Type | TEXT | | Data Type | dimension |
|
Inventory Sources Permissions Inventory Sources Permissions | | Field ID | FILTER_INVENTORY_SOURCES_PERMISSIONS | | Type | TEXT | | Data Type | dimension |
|
Inventory Source ID (external) Inventory Source ID (external) | | Field ID | FILTER_INVENTORY_SOURCE_EXTERNAL_ID | | Type | TEXT | | Data Type | dimension |
|
Inventory Source Group Inventory Source Group | | Field ID | FILTER_INVENTORY_SOURCE_GROUP | | Type | TEXT | | Data Type | dimension |
|
Inventory Source Group ID Inventory Source Group ID | | Field ID | FILTER_INVENTORY_SOURCE_GROUP_ID | | Type | TEXT | | Data Type | dimension |
|
Inventory Source ID Inventory Source ID | | Field ID | FILTER_INVENTORY_SOURCE_ID | | Type | TEXT | | Data Type | dimension |
|
Inventory Source Inventory Source | | Field ID | FILTER_INVENTORY_SOURCE_NAME | | Type | TEXT | | Data Type | dimension |
|
Inventory Source Type Inventory Source Type | | Field ID | FILTER_INVENTORY_SOURCE_TYPE | | Type | TEXT | | Data Type | dimension |
|
Is YouTube TV Is YouTube TV | | Field ID | FILTER_IS_YOUTUBE_TV | | Type | TEXT | | Data Type | dimension |
|
Keyword Keyword | | Field ID | FILTER_KEYWORD | | Type | TEXT | | Data Type | dimension |
|
Life Events Life Events | | Field ID | FILTER_LIFE_EVENTS | | Type | TEXT | | Data Type | dimension |
|
Line Item ID Line Item ID | | Field ID | FILTER_LINE_ITEM | | Type | TEXT | | Data Type | dimension |
|
Line Item Budget Line Item Budget | | Field ID | FILTER_LINE_ITEM_BUDGET | | Type | TEXT | | Data Type | dimension |
|
Line Item Daily Frequency Line Item Daily Frequency | | Field ID | FILTER_LINE_ITEM_DAILY_FREQUENCY | | Type | TEXT | | Data Type | dimension |
|
Line Item End Date Line Item End Date | | Field ID | FILTER_LINE_ITEM_END_DATE | | Type | TEXT | | Data Type | dimension |
|
Line Item Integration Code Line Item Integration Code | | Field ID | FILTER_LINE_ITEM_INTEGRATION_CODE | | Type | TEXT | | Data Type | dimension |
|
Line Item Lifetime Frequency Line Item Lifetime Frequency | | Field ID | FILTER_LINE_ITEM_LIFETIME_FREQUENCY | | Type | TEXT | | Data Type | dimension |
|
Line Item Line Item | | Field ID | FILTER_LINE_ITEM_NAME | | Type | TEXT | | Data Type | dimension |
|
Line Item Pacing Percentage Line Item Pacing Percentage | | Field ID | FILTER_LINE_ITEM_PACING_PERCENTAGE | | Type | PERCENT | | Data Type | dimension |
|
Line Item Start Date Line Item Start Date | | Field ID | FILTER_LINE_ITEM_START_DATE | | Type | TEXT | | Data Type | dimension |
|
Line Item Status Line Item Status | | Field ID | FILTER_LINE_ITEM_STATUS | | Type | TEXT | | Data Type | dimension |
|
Line Item Type Line Item Type | | Field ID | FILTER_LINE_ITEM_TYPE | | Type | TEXT | | Data Type | dimension |
|
Asset (upgraded Location) Asset (upgraded Location) | | Field ID | FILTER_LOCATION_ASSET | | Type | TEXT | | Data Type | dimension |
|
Asset Status (upgraded Location) Asset Status (upgraded Location) | | Field ID | FILTER_LOCATION_ASSET_STATUS | | Type | TEXT | | Data Type | dimension |
|
Asset Type (upgraded Location) Asset Type (upgraded Location) | | Field ID | FILTER_LOCATION_ASSET_TYPE | | Type | TEXT | | Data Type | dimension |
|
Matched Genre Target Matched Genre Target | | Field ID | FILTER_MATCHED_GENRE_TARGET | | Type | TEXT | | Data Type | dimension |
|
Match Ratio Match Ratio | | Field ID | FILTER_MATCH_RATIO | | Type | TEXT | | Data Type | dimension |
|
Measurement Source Measurement Source | | Field ID | FILTER_MEASUREMENT_SOURCE | | Type | TEXT | | Data Type | dimension |
|
Campaign ID Campaign ID | | Field ID | FILTER_MEDIA_PLAN | | Type | TEXT | | Data Type | dimension |
|
Campaign Campaign | | Field ID | FILTER_MEDIA_PLAN_NAME | | Type | TEXT | | Data Type | dimension |
|
Media Type Media Type | | Field ID | FILTER_MEDIA_TYPE | | Type | TEXT | | Data Type | dimension |
|
Business Chain Business Chain | | Field ID | FILTER_MOBILE_GEO | | Type | TEXT | | Data Type | dimension |
|
Commitment Deal Mode Commitment Deal Mode | | Field ID | FILTER_MONITORED_ENTITY_PRIORITIZATION_NAME | | Type | TEXT | | Data Type | dimension |
|
MRAID Support MRAID Support | | Field ID | FILTER_MRAID_SUPPORT | | Type | TEXT | | Data Type | dimension |
|
NIELSEN Age NIELSEN Age | | Field ID | FILTER_NIELSEN_AGE | | Type | TEXT | | Data Type | dimension |
|
NIELSEN Country NIELSEN Country | | Field ID | FILTER_NIELSEN_COUNTRY_CODE | | Type | COUNTRY_CODE | | Data Type | dimension |
|
NIELSEN Date Range for Cumulative Metrics NIELSEN Date Range for Cumulative Metrics | | Field ID | FILTER_NIELSEN_DATE_RANGE | | Type | TEXT | | Data Type | dimension |
|
NIELSEN Device ID NIELSEN Device ID | | Field ID | FILTER_NIELSEN_DEVICE_ID | | Type | TEXT | | Data Type | dimension |
|
NIELSEN Gender Gender | | Field ID | FILTER_NIELSEN_GENDER | | Type | TEXT | | Data Type | dimension |
|
NIELSEN Restatement Date NIELSEN Restatement Date | | Field ID | FILTER_NIELSEN_RESTATEMENT_DATE | | Type | TEXT | | Data Type | dimension |
|
OM SDK Capable OM SDK Capable | | Field ID | FILTER_OMID_CAPABLE | | Type | TEXT | | Data Type | dimension |
|
OM SDK Available OM SDK Available | | Field ID | FILTER_OM_SDK_AVAILABLE | | Type | TEXT | | Data Type | dimension |
|
Order ID Order ID | | Field ID | FILTER_ORDER_ID | | Type | TEXT | | Data Type | dimension |
|
Operating System Operating System | | Field ID | FILTER_OS | | Type | TEXT | | Data Type | dimension |
|
Other Advertiser ID Other Advertiser ID | | Field ID | FILTER_OTHER_ADVERTISER_ID | | Type | TEXT | | Data Type | dimension |
|
Other Advertiser Other Advertiser | | Field ID | FILTER_OTHER_ADVERTISER_NAME | | Type | TEXT | | Data Type | dimension |
|
Other Insertion Order ID Other Insertion Order ID | | Field ID | FILTER_OTHER_CAMPAIGN_ID | | Type | TEXT | | Data Type | dimension |
|
Other Insertion Order Other Insertion Order | | Field ID | FILTER_OTHER_CAMPAIGN_NAME | | Type | TEXT | | Data Type | dimension |
|
Other Device Type Other Device Type | | Field ID | FILTER_OTHER_DEVICE_TYPE | | Type | TEXT | | Data Type | dimension |
|
Category Category | | Field ID | FILTER_PAGE_CATEGORY | | Type | TEXT | | Data Type | dimension |
|
Environment Environment | | Field ID | FILTER_PAGE_LAYOUT | | Type | TEXT | | Data Type | dimension |
|
Partner ID Partner ID | | Field ID | FILTER_PARTNER | | Type | TEXT | | Data Type | dimension |
|
Partner Currency Partner Currency | | Field ID | FILTER_PARTNER_CURRENCY | | Type | TEXT | | Data Type | dimension |
|
Partner Partner | | Field ID | FILTER_PARTNER_NAME | | Type | TEXT | | Data Type | dimension |
|
Partner Status Partner Status | | Field ID | FILTER_PARTNER_STATUS | | Type | TEXT | | Data Type | dimension |
|
Placement (All YouTube Channels) Placement (All YouTube Channels) | | Field ID | FILTER_PLACEMENT_ALL_YOUTUBE_CHANNELS | | Type | TEXT | | Data Type | dimension |
|
Placement Name (All YouTube Channels) Placement Name (All YouTube Channels) | | Field ID | FILTER_PLACEMENT_NAME_ALL_YOUTUBE_CHANNELS | | Type | TEXT | | Data Type | dimension |
|
Platform Platform | | Field ID | FILTER_PLATFORM | | Type | TEXT | | Data Type | dimension |
|
Playback Method Playback Method | | Field ID | FILTER_PLAYBACK_METHOD | | Type | TEXT | | Data Type | dimension |
|
Position in Content Position in Content | | Field ID | FILTER_POSITION_IN_CONTENT | | Type | TEXT | | Data Type | dimension |
|
Public Inventory Public Inventory | | Field ID | FILTER_PUBLIC_INVENTORY | | Type | TEXT | | Data Type | dimension |
|
Publisher Traffic Source Publisher Traffic Source | | Field ID | FILTER_PUBLISHER_TRAFFIC_SOURCE | | Type | TEXT | | Data Type | dimension |
|
Refreshed Ad Refreshed Ad | | Field ID | FILTER_REFRESHED_AD_NAME | | Type | TEXT | | Data Type | dimension |
|
Refund Reason Refund Reason | | Field ID | FILTER_REFUND_REASON | | Type | TEXT | | Data Type | dimension |
|
Region ID Region ID | | Field ID | FILTER_REGION | | Type | TEXT | | Data Type | dimension |
|
Region Region | | Field ID | FILTER_REGION_NAME | | Type | REGION | | Data Type | dimension |
|
Rewarded Rewarded | | Field ID | FILTER_REWARDED | | Type | TEXT | | Data Type | dimension |
|
Sensitive Category Sensitive Category | | Field ID | FILTER_SENSITIVE_CATEGORY | | Type | TEXT | | Data Type | dimension |
|
Served Pixel Density Served Pixel Density | | Field ID | FILTER_SERVED_PIXEL_DENSITY | | Type | TEXT | | Data Type | dimension |
|
App/URL ID App/URL ID | | Field ID | FILTER_SITE_ID | | Type | TEXT | | Data Type | dimension |
|
Language Language | | Field ID | FILTER_SITE_LANGUAGE | | Type | TEXT | | Data Type | dimension |
|
Skippable Support Video Skippable Support | | Field ID | FILTER_SKIPPABLE_SUPPORT | | Type | TEXT | | Data Type | dimension |
|
Subdomain Subdomain | | Field ID | FILTER_SUBDOMAIN | | Type | TEXT | | Data Type | dimension |
|
Targeted Data Providers Targeted Data Providers | | Field ID | FILTER_TARGETED_DATA_PROVIDERS | | Type | TEXT | | Data Type | dimension |
|
Targeted location Targeted location | | Field ID | FILTER_TARGETED_LOCATION_DIMENSION_STRING | | Type | TEXT | | Data Type | dimension |
|
Attributed Userlist ID Attributed Userlist ID | | Field ID | FILTER_TARGETED_USER_LIST | | Type | TEXT | | Data Type | dimension |
|
Optimized Targeting Optimized Targeting | | Field ID | FILTER_TARGETING_EXPANSION | | Type | TEXT | | Data Type | dimension |
|
Third Party Audience List Cost Third Party Audience List Cost | | Field ID | FILTER_THIRD_PARTY_AUDIENCE_LIST_COST | | Type | TEXT | | Data Type | dimension |
|
Third Party Audience List Type Third Party Audience List Type | | Field ID | FILTER_THIRD_PARTY_AUDIENCE_LIST_TYPE | | Type | TEXT | | Data Type | dimension |
|
Time of Day Time of Day | | Field ID | FILTER_TIME_OF_DAY | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad YouTube Ad | | Field ID | FILTER_TRUEVIEW_AD | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad Format YouTube Ad Format | | Field ID | FILTER_TRUEVIEW_AD_FORMAT | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad Group YouTube Ad Group | | Field ID | FILTER_TRUEVIEW_AD_GROUP | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad ID YouTube Ad ID | | Field ID | FILTER_TRUEVIEW_AD_GROUP_AD_ID | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad Group ID YouTube Ad Group ID | | Field ID | FILTER_TRUEVIEW_AD_GROUP_ID | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad Type YouTube Ad Type | | Field ID | FILTER_TRUEVIEW_AD_TYPE_NAME | | Type | TEXT | | Data Type | dimension |
|
Age (YouTube) Age (YouTube) | | Field ID | FILTER_TRUEVIEW_AGE | | Type | TEXT | | Data Type | dimension |
|
Audience Segment (YouTube) Audience Segment | | Field ID | FILTER_TRUEVIEW_AUDIENCE_SEGMENT | | Type | TEXT | | Data Type | dimension |
|
Audience Segment Type (YouTube) Audience Segment Type | | Field ID | FILTER_TRUEVIEW_AUDIENCE_SEGMENT_TYPE | | Type | TEXT | | Data Type | dimension |
|
Category (YouTube) Category | | Field ID | FILTER_TRUEVIEW_CATEGORY | | Type | TEXT | | Data Type | dimension |
|
City (YouTube) City | | Field ID | FILTER_TRUEVIEW_CITY | | Type | TEXT | | Data Type | dimension |
|
Click Type (YouTube) Click Type | | Field ID | FILTER_TRUEVIEW_CLICK_TYPE_NAME | | Type | TEXT | | Data Type | dimension |
|
Conversion Type (YouTube) Conversion Type | | Field ID | FILTER_TRUEVIEW_CONVERSION_TYPE | | Type | TEXT | | Data Type | dimension |
|
Country (YouTube) Country (YouTube) | | Field ID | FILTER_TRUEVIEW_COUNTRY | | Type | TEXT | | Data Type | dimension |
|
Custom Affinity (YouTube) Custom Affinity | | Field ID | FILTER_TRUEVIEW_CUSTOM_AFFINITY | | Type | TEXT | | Data Type | dimension |
|
Detailed Demographics (YouTube) Detailed Demographics | | Field ID | FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS | | Type | TEXT | | Data Type | dimension |
|
Detailed Demographics ID (YouTube) Detailed Demographics ID | | Field ID | FILTER_TRUEVIEW_DETAILED_DEMOGRAPHICS_ID | | Type | TEXT | | Data Type | dimension |
|
DMA ID (YouTube) DMA ID | | Field ID | FILTER_TRUEVIEW_DMA | | Type | TEXT | | Data Type | dimension |
|
DMA (YouTube) DMA | | Field ID | FILTER_TRUEVIEW_DMA_NAME | | Type | TEXT | | Data Type | dimension |
|
Gender (YouTube) Gender | | Field ID | FILTER_TRUEVIEW_GENDER | | Type | TEXT | | Data Type | dimension |
|
Household Income (YouTube) Household Income | | Field ID | FILTER_TRUEVIEW_HOUSEHOLD_INCOME | | Type | TEXT | | Data Type | dimension |
|
Interest (YouTube) Interest | | Field ID | FILTER_TRUEVIEW_INTEREST | | Type | TEXT | | Data Type | dimension |
|
Keyword (YouTube) Keyword | | Field ID | FILTER_TRUEVIEW_KEYWORD | | Type | TEXT | | Data Type | dimension |
|
Parental Status (YouTube) Parental Status | | Field ID | FILTER_TRUEVIEW_PARENTAL_STATUS | | Type | TEXT | | Data Type | dimension |
|
Placement (Managed) Placement (Managed) | | Field ID | FILTER_TRUEVIEW_PLACEMENT | | Type | TEXT | | Data Type | dimension |
|
Placement ID (Managed) Placement ID (Managed) | | Field ID | FILTER_TRUEVIEW_PLACEMENT_ID | | Type | TEXT | | Data Type | dimension |
|
Region ID (YouTube) Region ID (YouTube) | | Field ID | FILTER_TRUEVIEW_REGION | | Type | TEXT | | Data Type | dimension |
|
Region (YouTube) Region | | Field ID | FILTER_TRUEVIEW_REGION_NAME | | Type | TEXT | | Data Type | dimension |
|
Remarketing List ID (YouTube) Remarketing List ID | | Field ID | FILTER_TRUEVIEW_REMARKETING_LIST | | Type | TEXT | | Data Type | dimension |
|
Remarketing List (YouTube) Remarketing List | | Field ID | FILTER_TRUEVIEW_REMARKETING_LIST_NAME | | Type | TEXT | | Data Type | dimension |
|
Optimized Targeting (YouTube) Optimized Targeting | | Field ID | FILTER_TRUEVIEW_TARGETING_EXPANSION | | Type | TEXT | | Data Type | dimension |
|
Placement (All) Placement (All) | | Field ID | FILTER_TRUEVIEW_URL | | Type | TEXT | | Data Type | dimension |
|
Zipcode (YouTube) Zipcode | | Field ID | FILTER_TRUEVIEW_ZIPCODE | | Type | TEXT | | Data Type | dimension |
|
Unique Reach Sample Size Unique Reach Sample Size | | Field ID | FILTER_UNIQUE_REACH_SAMPLE_SIZE_ID | | Type | TEXT | | Data Type | dimension |
|
Audience List ID Audience List ID | | Field ID | FILTER_USER_LIST | | Type | TEXT | | Data Type | dimension |
|
First Party Audience List ID First Party Audience List ID | | Field ID | FILTER_USER_LIST_FIRST_PARTY | | Type | TEXT | | Data Type | dimension |
|
First Party Audience List First Party Audience List | | Field ID | FILTER_USER_LIST_FIRST_PARTY_NAME | | Type | TEXT | | Data Type | dimension |
|
Third Party Audience List ID Third Party Audience List ID | | Field ID | FILTER_USER_LIST_THIRD_PARTY | | Type | TEXT | | Data Type | dimension |
|
Third Party Audience List Third Party Audience List | | Field ID | FILTER_USER_LIST_THIRD_PARTY_NAME | | Type | TEXT | | Data Type | dimension |
|
Variant ID Variant ID | | Field ID | FILTER_VARIANT_ID | | Type | TEXT | | Data Type | dimension |
|
Variant Name Variant Name | | Field ID | FILTER_VARIANT_NAME | | Type | TEXT | | Data Type | dimension |
|
Variant Version Variant Version | | Field ID | FILTER_VARIANT_VERSION | | Type | TEXT | | Data Type | dimension |
|
Vendor Measurement Mode Vendor Measurement Mode | | Field ID | FILTER_VENDOR_MEASUREMENT_MODE | | Type | TEXT | | Data Type | dimension |
|
Audibility At Complete Audibility At Complete | | Field ID | FILTER_VERIFICATION_AUDIBILITY_COMPLETE | | Type | TEXT | | Data Type | dimension |
|
Audibility At Start Audibility At Start | | Field ID | FILTER_VERIFICATION_AUDIBILITY_START | | Type | TEXT | | Data Type | dimension |
|
Verification Video Player Size Verification Video Player Size | | Field ID | FILTER_VERIFICATION_VIDEO_PLAYER_SIZE | | Type | TEXT | | Data Type | dimension |
|
Video Player Size at Completion Video Player Size at Completion | | Field ID | FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_COMPLETE | | Type | TEXT | | Data Type | dimension |
|
Video Player Size at First Quartile Video Player Size at First Quartile | | Field ID | FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_FIRST_QUARTILE | | Type | TEXT | | Data Type | dimension |
|
Video Player Size at Midpoint Video Player Size at Midpoint | | Field ID | FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_MID_POINT | | Type | TEXT | | Data Type | dimension |
|
Video Player Size at Start Video Player Size at Start | | Field ID | FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_START | | Type | TEXT | | Data Type | dimension |
|
Video Player Size at Third Quartile Video Player Size at Third Quartile | | Field ID | FILTER_VERIFICATION_VIDEO_PLAYER_SIZE_THIRD_QUARTILE | | Type | TEXT | | Data Type | dimension |
|
Verification Video Position Verification Video Position | | Field ID | FILTER_VERIFICATION_VIDEO_POSITION | | Type | TEXT | | Data Type | dimension |
|
Video Resized Video Resized | | Field ID | FILTER_VERIFICATION_VIDEO_RESIZED | | Type | TEXT | | Data Type | dimension |
|
Video Ad Position In Stream Video Ad Position In Stream | | Field ID | FILTER_VIDEO_AD_POSITION_IN_STREAM | | Type | TEXT | | Data Type | dimension |
|
Companion Creative Size Companion Creative Size | | Field ID | FILTER_VIDEO_COMPANION_CREATIVE_SIZE | | Type | TEXT | | Data Type | dimension |
|
Video Content Duration Video Content Duration | | Field ID | FILTER_VIDEO_CONTENT_DURATION | | Type | TEXT | | Data Type | dimension |
|
Video Content Live Stream Video Content Live Stream | | Field ID | FILTER_VIDEO_CONTENT_LIVE_STREAM | | Type | TEXT | | Data Type | dimension |
|
Video Continuous Play Video Continuous Play | | Field ID | FILTER_VIDEO_CONTINUOUS_PLAY | | Type | TEXT | | Data Type | dimension |
|
Video Creative Duration Video Creative Duration | | Field ID | FILTER_VIDEO_CREATIVE_DURATION | | Type | TEXT | | Data Type | dimension |
|
Video Creative Duration (Skippable) Video Creative Duration (Skippable) | | Field ID | FILTER_VIDEO_CREATIVE_DURATION_SKIPPABLE | | Type | TEXT | | Data Type | dimension |
|
Video Duration Video Duration | | Field ID | FILTER_VIDEO_DURATION | | Type | TEXT | | Data Type | dimension |
|
Max Video Duration Max Video Duration | | Field ID | FILTER_VIDEO_DURATION_SECONDS | | Type | TEXT | | Data Type | dimension |
|
Max Video Duration Range Max Video Duration Range | | Field ID | FILTER_VIDEO_DURATION_SECONDS_RANGE | | Type | TEXT | | Data Type | dimension |
|
Video Format Support Video Format Support | | Field ID | FILTER_VIDEO_FORMAT_SUPPORT | | Type | TEXT | | Data Type | dimension |
|
Video Player Size Video Player Size | | Field ID | FILTER_VIDEO_PLAYER_SIZE | | Type | TEXT | | Data Type | dimension |
|
Video Rating Tier Digital Content Label | | Field ID | FILTER_VIDEO_RATING_TIER | | Type | TEXT | | Data Type | dimension |
|
Video Skippable Support Video Skippable Support | | Field ID | FILTER_VIDEO_SKIPPABLE_SUPPORT | | Type | TEXT | | Data Type | dimension |
|
YouTube Adapted Audience List YouTube Adapted Audience List | | Field ID | FILTER_YOUTUBE_ADAPTED_AUDIENCE_LIST | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad Video YouTube Ad Video | | Field ID | FILTER_YOUTUBE_AD_VIDEO | | Type | TEXT | | Data Type | dimension |
|
YouTube Ad Video ID YouTube Ad Video ID | | Field ID | FILTER_YOUTUBE_AD_VIDEO_ID | | Type | TEXT | | Data Type | dimension |
|
Advertiser (Youtube) Advertiser | | Field ID | FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_ADVERTISER | | Type | TEXT | | Data Type | dimension |
|
Insertion Order(Youtube) Insertion Order | | Field ID | FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_INSERTION_ORDER | | Type | TEXT | | Data Type | dimension |
|
Partner(Youtube) Partner | | Field ID | FILTER_YOUTUBE_PROGRAMMATIC_GUARANTEED_PARTNER | | Type | TEXT | | Data Type | dimension |
|
Zip Code ID Zip Code ID | | Field ID | FILTER_ZIP_CODE | | Type | TEXT | | Data Type | dimension |
|
Zip Code Zip Code | | Field ID | FILTER_ZIP_POSTAL_CODE | | Type | TEXT | | Data Type | dimension |
|
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions | | Field ID | METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions | | Field ID | METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_MEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Rate | | Field ID | METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_RATE | | Type | PERCENT | | Data Type | metric |
|
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions | | Field ID | METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions | | Field ID | METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_MEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Rate | | Field ID | METRIC_ACTIVE_VIEW_AUDIBLE_FULLY_ON_SCREEN_HALF_OF_DURATION_TRUEVIEW_RATE | | Type | PERCENT | | Data Type | metric |
|
Active View: Impressions Audible and Visible at Completion Active View: Impressions Audible and Visible at Completion | | Field ID | METRIC_ACTIVE_VIEW_AUDIBLE_VISIBLE_ON_COMPLETE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Average Viewable Time (Seconds) Active View: Average Viewable Time (Seconds) | | Field ID | METRIC_ACTIVE_VIEW_AVERAGE_VIEWABLE_TIME | | Type | NUMBER | | Data Type | metric |
|
Active View: Custom Metric Measurable Impressions Active View: Custom Metric Measurable Impressions | | Field ID | METRIC_ACTIVE_VIEW_CUSTOM_METRIC_MEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Custom Metric Viewable Impressions Active View: Custom Metric Viewable Impressions | | Field ID | METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Custom Metric Viewable Rate Active View: Custom Metric Viewable Rate | | Field ID | METRIC_ACTIVE_VIEW_CUSTOM_METRIC_VIEWABLE_RATE | | Type | PERCENT | | Data Type | metric |
|
Active View: Impression Distribution (Not Measurable) Active View: Impression Distribution (Not Measurable) | | Field ID | METRIC_ACTIVE_VIEW_DISTRIBUTION_UNMEASURABLE | | Type | NUMBER | | Data Type | metric |
|
Active View: Impression Distribution (Not Viewable) Active View: Impression Distribution (Not Viewable) | | Field ID | METRIC_ACTIVE_VIEW_DISTRIBUTION_UNVIEWABLE | | Type | NUMBER | | Data Type | metric |
|
Active View: Impression Distribution (Viewable) Active View: Impression Distribution (Viewable) | | Field ID | METRIC_ACTIVE_VIEW_DISTRIBUTION_VIEWABLE | | Type | NUMBER | | Data Type | metric |
|
Active View: Eligible Impressions Active View: Eligible Impressions | | Field ID | METRIC_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Measurable Impressions Active View: Measurable Impressions | | Field ID | METRIC_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: % Measurable Impressions Active View: % Measurable Impressions | | Field ID | METRIC_ACTIVE_VIEW_PCT_MEASURABLE_IMPRESSIONS | | Type | PERCENT | | Data Type | metric |
|
Active View: % Viewable Impressions Active View: % Viewable Impressions | | Field ID | METRIC_ACTIVE_VIEW_PCT_VIEWABLE_IMPRESSIONS | | Type | PERCENT | | Data Type | metric |
|
Active View: % Audible Impressions Active View: % Audible Impressions | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_IMPRESSIONS | | Type | PERCENT | | Data Type | metric |
|
Active View: % Audible and Visible at Start Active View: % Audible and Visible at Start | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_AT_START | | Type | PERCENT | | Data Type | metric |
|
Active View: % Audible and Visible at First Quartile Active View: % Audible and Visible at First Quartile | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_FIRST_QUAR | | Type | PERCENT | | Data Type | metric |
|
Active View: % Audible and Visible at Completion Active View: % Audible and Visible at Completion | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_ON_COMPLETE | | Type | PERCENT | | Data Type | metric |
|
Active View: % Audible and Visible at Midpoint Active View: % Audible and Visible at Midpoint | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_SECOND_QUAR | | Type | PERCENT | | Data Type | metric |
|
Active View: % Audible and Visible at Third Quartile Active View: % Audible and Visible at Third Quartile | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_AUDIBLE_VISIBLE_THIRD_QUAR | | Type | PERCENT | | Data Type | metric |
|
Active View: % Fully On-Screen 2 sec Active View: % Fully On-Screen 2 sec | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_FULLY_ON_SCREEN_2_SEC | | Type | PERCENT | | Data Type | metric |
|
Active View: % Full-Screen Active View: % Full-Screen | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_FULL_SCREEN | | Type | PERCENT | | Data Type | metric |
|
Active View: % In Background Active View: % In Background | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_IN_BACKGROUND | | Type | PERCENT | | Data Type | metric |
|
Active View: % of Ad Played Active View: % of Ad Played | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_AD_PLAYED | | Type | PERCENT | | Data Type | metric |
|
Active View: % of Completed Impressions Audible and Visible Active View: % of Completed Impressions Audible and Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_AUDIBLE_AND_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % of Completed Impressions Visible Active View: % of Completed Impressions Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_COMPLETED_IMPRESSIONS_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % of First Quartile Impressions Audible and Visible Active View: % of First Quartile Impressions Audible and Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % of First Quartile Impressions Visible Active View: % of First Quartile Impressions Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_FIRST_QUARTILE_IMPRESSIONS_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % of Midpoint Impressions Audible and Visible Active View: % of Midpoint Impressions Audible and Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_AUDIBLE_AND_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % of Midpoint Impressions Visible Active View: % of Midpoint Impressions Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_MIDPOINT_IMPRESSIONS_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % of Third Quartile Impressions Audible and Visible Active View: % of Third Quartile Impressions Audible and Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_AUDIBLE_AND_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % of Third Quartile Impressions Visible Active View: % of Third Quartile Impressions Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_OF_THIRD_QUARTILE_IMPRESSIONS_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % Play Time Audible Active View: % Play Time Audible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % Play Time Audible and Visible Active View: % Play Time Audible and Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_AUDIBLE_AND_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % Play Time Visible Active View: % Play Time Visible | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_PLAY_TIME_VISIBLE | | Type | PERCENT | | Data Type | metric |
|
Active View: % Visible 10 Seconds Active View: % Visible 10 Seconds | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_VIEWABLE_FOR_TIME_THRESHOLD | | Type | PERCENT | | Data Type | metric |
|
Active View: % Visible at Start Active View: % Visible at Start | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_AT_START | | Type | PERCENT | | Data Type | metric |
|
Active View: % Visible at First Quartile Active View: % Visible at First Quartile | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_FIRST_QUAR | | Type | PERCENT | | Data Type | metric |
|
Active View: % Visible at Completion Active View: % Visible at Completion | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_ON_COMPLETE | | Type | PERCENT | | Data Type | metric |
|
Active View: % Visible at Midpoint Active View: % Visible at Midpoint | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_SECOND_QUAR | | Type | PERCENT | | Data Type | metric |
|
Active View: % Visible at Third Quartile Active View: % Visible at Third Quartile | | Field ID | METRIC_ACTIVE_VIEW_PERCENT_VISIBLE_THIRD_QUAR | | Type | PERCENT | | Data Type | metric |
|
Active View: Not Measurable Impressions Active View: Not Measurable Impressions | | Field ID | METRIC_ACTIVE_VIEW_UNMEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Not Viewable Impressions Active View: Not Viewable Impressions | | Field ID | METRIC_ACTIVE_VIEW_UNVIEWABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Active View: Impressions Visible 10 Seconds Active View: Impressions Visible 10 Seconds | | Field ID | METRIC_ACTIVE_VIEW_VIEWABLE_FOR_TIME_THRESHOLD | | Type | NUMBER | | Data Type | metric |
|
Active View: Viewable Impressions Active View: Viewable Impressions | | Field ID | METRIC_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Total Revenue Total Revenue | | Field ID | METRIC_ACTIVITY_REVENUE | | Type | NUMBER | | Data Type | metric |
|
Adapted Audience Frequency Adapted Audience Frequency | | Field ID | METRIC_ADAPTED_AUDIENCE_FREQUENCY | | Type | NUMBER | | Data Type | metric |
|
AdLingo Fee (Advertiser Currency) AdLingo Fee (Advertiser Currency) | | Field ID | METRIC_ADLINGO_FEE_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Audio Client Cost eCPCL (Advertiser Currency) Audio Client Cost eCPCL (Advertiser Currency) | | Field ID | METRIC_AUDIO_CLIENT_COST_ECPCL_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Audio Media Cost eCPCL (Advertiser Currency) Audio Media Cost eCPCL (Advertiser Currency) | | Field ID | METRIC_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Audio Mutes (Audio) Audio Mutes (Audio) | | Field ID | METRIC_AUDIO_MUTES_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Audio Revenue eCPCL (Advertiser Currency) Audio Revenue eCPCL (Advertiser Currency) | | Field ID | METRIC_AUDIO_REVENUE_ECPCL_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Audio Unmutes (Audio) Audio Unmutes (Audio) | | Field ID | METRIC_AUDIO_UNMUTES_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Audio Unmutes (Video) Audio Unmutes (Video) | | Field ID | METRIC_AUDIO_UNMUTES_VIDEO | | Type | NUMBER | | Data Type | metric |
|
Average Display Time Average Display Time | | Field ID | METRIC_AVERAGE_DISPLAY_TIME | | Type | NUMBER | | Data Type | metric |
|
Average Impression Frequency per User Average Impression Frequency per User | | Field ID | METRIC_AVERAGE_IMPRESSION_FREQUENCY_PER_USER | | Type | NUMBER | | Data Type | metric |
|
Average Interaction Time Average Interaction Time | | Field ID | METRIC_AVERAGE_INTERACTION_TIME | | Type | NUMBER | | Data Type | metric |
|
Average Watch Time per Impression Average Watch Time per Impression | | Field ID | METRIC_AVERAGE_WATCH_TIME_PER_IMPRESSION | | Type | NUMBER | | Data Type | metric |
|
Begin to Render Eligible Impressions Begin to Render Eligible Impressions | | Field ID | METRIC_BEGIN_TO_RENDER_ELIGIBLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Begin to Render Impressions Begin to Render Impressions | | Field ID | METRIC_BEGIN_TO_RENDER_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Benchmark Frequency Benchmark Frequency | | Field ID | METRIC_BENCHMARK_FREQUENCY | | Type | NUMBER | | Data Type | metric |
|
Bid Requests Potential Impressions | | Field ID | METRIC_BID_REQUESTS | | Type | NUMBER | | Data Type | metric |
|
Billable Cost (Advertiser Currency) Billable Cost (Advertiser Currency) | | Field ID | METRIC_BILLABLE_COST_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Billable Cost (Partner Currency) Billable Cost (Partner Currency) | | Field ID | METRIC_BILLABLE_COST_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Billable Cost (USD) Billable Cost (USD) | | Field ID | METRIC_BILLABLE_COST_USD | | Type | NUMBER | | Data Type | metric |
|
Billable Impressions Billable Impressions | | Field ID | METRIC_BILLABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: Absolute Brand Lift Brand Lift: Absolute Brand Lift | | Field ID | METRIC_BRAND_LIFT_ABSOLUTE_BRAND_LIFT | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: All Survey Responses Brand Lift: All Survey Responses | | Field ID | METRIC_BRAND_LIFT_ALL_SURVEY_RESPONSES | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: Baseline Positive Response Rate Brand Lift: Baseline Positive Response Rate | | Field ID | METRIC_BRAND_LIFT_BASELINE_POSITIVE_RESPONSE_RATE | | Type | PERCENT | | Data Type | metric |
|
Brand Lift: Baseline Survey Responses Brand Lift: Baseline Survey Responses | | Field ID | METRIC_BRAND_LIFT_BASELINE_SURVEY_RESPONSES | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: Cost Per Lifted User Brand Lift: Cost Per Lifted User | | Field ID | METRIC_BRAND_LIFT_COST_PER_LIFTED_USER | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: Exposed Survey Responses Brand Lift: Exposed Survey Responses | | Field ID | METRIC_BRAND_LIFT_EXPOSED_SURVEY_RESPONSES | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: Headroom Brand Lift Brand Lift: Headroom Brand Lift | | Field ID | METRIC_BRAND_LIFT_HEADROOM_BRAND_LIFT | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: Relative Brand Lift Brand Lift: Relative Brand Lift | | Field ID | METRIC_BRAND_LIFT_RELATIVE_BRAND_LIFT | | Type | NUMBER | | Data Type | metric |
|
Brand Lift: Users Brand Lift: Users | | Field ID | METRIC_BRAND_LIFT_USERS | | Type | NUMBER | | Data Type | metric |
|
Card Clicks Card Clicks | | Field ID | METRIC_CARD_CLICKS | | Type | NUMBER | | Data Type | metric |
|
Clicks Clicks | | Field ID | METRIC_CLICKS | | Type | NUMBER | | Data Type | metric |
|
% Clicks Leading to Conversions % Clicks Leading to Conversions | | Field ID | METRIC_CLICK_TO_POST_CLICK_CONVERSION_RATE | | Type | PERCENT | | Data Type | metric |
|
Client Cost (Advertiser Currency) Client Cost (Advertiser Currency) | | Field ID | METRIC_CLIENT_COST_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Client Cost eCPA (Advertiser Currency) Client Cost eCPA (Advertiser Currency) | | Field ID | METRIC_CLIENT_COST_ECPA_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Client Cost eCPA (PC) (Advertiser Currency) Client Cost eCPA (PC) (Advertiser Currency) | | Field ID | METRIC_CLIENT_COST_ECPA_PC_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Client Cost eCPA (PV) (Advertiser Currency) Client Cost eCPA (PV) (Advertiser Currency) | | Field ID | METRIC_CLIENT_COST_ECPA_PV_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Client Cost eCPC (Advertiser Currency) Client Cost eCPC (Advertiser Currency) | | Field ID | METRIC_CLIENT_COST_ECPC_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Client Cost eCPM (Advertiser Currency) Client Cost eCPM (Advertiser Currency) | | Field ID | METRIC_CLIENT_COST_ECPM_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Client Cost Viewable eCPM (Advertiser Currency) Client Cost Viewable eCPM (Advertiser Currency) | | Field ID | METRIC_CLIENT_COST_VIEWABLE_ECPM_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
CM Post-Click Revenue CM Post-Click Revenue | | Field ID | METRIC_CM360_POST_CLICK_REVENUE | | Type | NUMBER | | Data Type | metric |
|
CM Post-Click Revenue + Cross-Environment CM Post-Click Revenue + Cross-Environment | | Field ID | METRIC_CM360_POST_CLICK_REVENUE_CROSS_ENVIRONMENT | | Type | NUMBER | | Data Type | metric |
|
CM Post-View Revenue CM Post-View Revenue | | Field ID | METRIC_CM360_POST_VIEW_REVENUE | | Type | NUMBER | | Data Type | metric |
|
CM Post-View Revenue + Cross-Environment CM Post-View Revenue + Cross-Environment | | Field ID | METRIC_CM360_POST_VIEW_REVENUE_CROSS_ENVIRONMENT | | Type | NUMBER | | Data Type | metric |
|
Companion Clicks (Audio) Companion Clicks (Audio) | | Field ID | METRIC_COMPANION_CLICKS_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Companion Impressions (Audio) Companion Impressions (Audio) | | Field ID | METRIC_COMPANION_IMPRESSIONS_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Complete Listens (Audio) Complete Listens (Audio) | | Field ID | METRIC_COMPLETE_LISTENS_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Completion Rate (Audio) Completion Rate (Audio) | | Field ID | METRIC_COMPLETION_RATE_AUDIO | | Type | PERCENT | | Data Type | metric |
|
Conversions per 1000 Impressions Conversions per 1000 Impressions | | Field ID | METRIC_CONVERSIONS_PER_MILLE | | Type | NUMBER | | Data Type | metric |
|
Converting Paths Converting Paths | | Field ID | METRIC_CONVERTING_PATHS | | Type | NUMBER | | Data Type | metric |
|
Cookie Consented Floodlight Impressions Cookie Consented Floodlight Impressions | | Field ID | METRIC_COOKIE_CONSENTED_FLOODLIGHT_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Cookie Reach: Average Impression Frequency Cookie Reach: Average Impression Frequency | | Field ID | METRIC_COOKIE_REACH_AVERAGE_IMPRESSION_FREQUENCY | | Type | NUMBER | | Data Type | metric |
|
Cookie Reach: Impression Reach Cookie Reach: Impression Reach | | Field ID | METRIC_COOKIE_REACH_IMPRESSION_REACH | | Type | NUMBER | | Data Type | metric |
|
Cookie Unconsented Floodlight Impressions Cookie Unconsented Floodlight Impressions | | Field ID | METRIC_COOKIE_UNCONSENTED_FLOODLIGHT_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Counters Counters | | Field ID | METRIC_COUNTERS | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 1 (Advertiser Currency) CPM Fee 1 (Advertiser Currency) | | Field ID | METRIC_CPM_FEE1_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 1 (Partner Currency) CPM Fee 1 (Partner Currency) | | Field ID | METRIC_CPM_FEE1_PARTNER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 1 (USD) CPM Fee 1 (USD) | | Field ID | METRIC_CPM_FEE1_USD | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 2 (Advertiser Currency) CPM Fee 2 (Advertiser Currency) | | Field ID | METRIC_CPM_FEE2_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 2 (Partner Currency) CPM Fee 2 (Partner Currency) | | Field ID | METRIC_CPM_FEE2_PARTNER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 2 (USD) CPM Fee 2 (USD) | | Field ID | METRIC_CPM_FEE2_USD | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 3 (Advertiser Currency) CPM Fee 3 (Advertiser Currency) | | Field ID | METRIC_CPM_FEE3_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 3 (Partner Currency) CPM Fee 3 (Partner Currency) | | Field ID | METRIC_CPM_FEE3_PARTNER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 3 (USD) CPM Fee 3 (USD) | | Field ID | METRIC_CPM_FEE3_USD | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 4 (Advertiser Currency) CPM Fee 4 (Advertiser Currency) | | Field ID | METRIC_CPM_FEE4_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 4 (Partner Currency) CPM Fee 4 (Partner Currency) | | Field ID | METRIC_CPM_FEE4_PARTNER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 4 (USD) CPM Fee 4 (USD) | | Field ID | METRIC_CPM_FEE4_USD | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 5 (Advertiser Currency) CPM Fee 5 (Advertiser Currency) | | Field ID | METRIC_CPM_FEE5_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 5 (Partner Currency) CPM Fee 5 (Partner Currency) | | Field ID | METRIC_CPM_FEE5_PARTNER | | Type | NUMBER | | Data Type | metric |
|
CPM Fee 5 (USD) CPM Fee 5 (USD) | | Field ID | METRIC_CPM_FEE5_USD | | Type | NUMBER | | Data Type | metric |
|
Click Rate (CTR) Click Rate (CTR) | | Field ID | METRIC_CTR | | Type | PERCENT | | Data Type | metric |
|
Custom Fee 1 (Advertiser Currency) Custom Fee 1 (Advertiser Currency) | | Field ID | METRIC_CUSTOM_FEE_1_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Custom Fee 2 (Advertiser Currency) Custom Fee 2 (Advertiser Currency) | | Field ID | METRIC_CUSTOM_FEE_2_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Custom Fee 3 (Advertiser Currency) Custom Fee 3 (Advertiser Currency) | | Field ID | METRIC_CUSTOM_FEE_3_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Custom Fee 4 (Advertiser Currency) Custom Fee 4 (Advertiser Currency) | | Field ID | METRIC_CUSTOM_FEE_4_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Custom Fee 5 (Advertiser Currency) Custom Fee 5 (Advertiser Currency) | | Field ID | METRIC_CUSTOM_FEE_5_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Custom value per 1000 impressions Custom value per 1000 impressions | | Field ID | METRIC_CUSTOM_VALUE_PER_1000_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Data Fees (Advertiser Currency) Data Fees (Advertiser Currency) | | Field ID | METRIC_DATA_COST_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Data Fees (Partner Currency) Data Fees (Partner Currency) | | Field ID | METRIC_DATA_COST_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Data Fees (USD) Data Fees (USD) | | Field ID | METRIC_DATA_COST_USD | | Type | NUMBER | | Data Type | metric |
|
% Composition Impressions % Composition Impressions | | Field ID | METRIC_DEMO_COMPOSITION_IMPRESSION | | Type | PERCENT | | Data Type | metric |
|
% Composition Impressions (Co-Viewed) % Composition Impressions (Co-Viewed) | | Field ID | METRIC_DEMO_COMPOSITION_IMPRESSION_COVIEWED | | Type | PERCENT | | Data Type | metric |
|
Corrected Clicks Clicks | | Field ID | METRIC_DEMO_CORRECTED_CLICKS | | Type | NUMBER | | Data Type | metric |
|
Population Population | | Field ID | METRIC_DEMO_POPULATION | | Type | NUMBER | | Data Type | metric |
|
Duplicate Consented Floodlight Impressions Duplicate Consented Floodlight Impressions | | Field ID | METRIC_DUPLICATE_FLOODLIGHT_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Engagements Engagements | | Field ID | METRIC_ENGAGEMENTS | | Type | NUMBER | | Data Type | metric |
|
Engagement Rate Engagement Rate | | Field ID | METRIC_ENGAGEMENT_RATE | | Type | PERCENT | | Data Type | metric |
|
Estimated CPM for impressions with custom value (Advertiser Currency) Estimated CPM for impressions with custom value (Advertiser Currency) | | Field ID | METRIC_ESTIMATED_CPM_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Estimated total cost for impressions with custom value (Advertiser Currency) Estimated total cost for impressions with custom value (Advertiser Currency) | | Field ID | METRIC_ESTIMATED_TOTAL_COST_FOR_IMPRESSIONS_WITH_CUSTOM_VALUE_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Exits Exits | | Field ID | METRIC_EXITS | | Type | NUMBER | | Data Type | metric |
|
Expansions Expansions | | Field ID | METRIC_EXPANSIONS | | Type | NUMBER | | Data Type | metric |
|
Agency Trading Desk Fee (Advertiser Currency) Agency Trading Desk Fee (Advertiser Currency) | | Field ID | METRIC_FEE10_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Agency Trading Desk Fee (Partner Currency) Agency Trading Desk Fee (Partner Currency) | | Field ID | METRIC_FEE10_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Agency Trading Desk Fee (USD) Agency Trading Desk Fee (USD) | | Field ID | METRIC_FEE10_USD | | Type | NUMBER | | Data Type | metric |
|
Data Management Platform Fee (Advertiser Currency) Data Management Platform Fee (Advertiser Currency) | | Field ID | METRIC_FEE11_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Data Management Platform Fee (Partner Currency) Data Management Platform Fee (Partner Currency) | | Field ID | METRIC_FEE11_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Data Management Platform Fee (USD) Data Management Platform Fee (USD) | | Field ID | METRIC_FEE11_USD | | Type | NUMBER | | Data Type | metric |
|
Integral Ad Science Pre-Bid Fee (Advertiser Currency) Integral Ad Science Pre-Bid Fee (Advertiser Currency) | | Field ID | METRIC_FEE12_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Integral Ad Science Pre-Bid Fee (Partner Currency) Integral Ad Science Pre-Bid Fee (Partner Currency) | | Field ID | METRIC_FEE12_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Integral Ad Science Pre-Bid Fee (USD) Integral Ad Science Pre-Bid Fee (USD) | | Field ID | METRIC_FEE12_USD | | Type | NUMBER | | Data Type | metric |
|
DoubleVerify Pre-Bid Fee (Advertiser Currency) DoubleVerify Pre-Bid Fee (Advertiser Currency) | | Field ID | METRIC_FEE13_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
DoubleVerify Pre-Bid Fee (Partner Currency) DoubleVerify Pre-Bid Fee (Partner Currency) | | Field ID | METRIC_FEE13_PARTNER | | Type | NUMBER | | Data Type | metric |
|
DoubleVerify Pre-Bid Fee (USD) DoubleVerify Pre-Bid Fee (USD) | | Field ID | METRIC_FEE13_USD | | Type | NUMBER | | Data Type | metric |
|
ShopLocal Fee (Advertiser Currency) ShopLocal Fee (Advertiser Currency) | | Field ID | METRIC_FEE14_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
ShopLocal Fee (Partner Currency) ShopLocal Fee (Partner Currency) | | Field ID | METRIC_FEE14_PARTNER | | Type | NUMBER | | Data Type | metric |
|
ShopLocal Fee (USD) ShopLocal Fee (USD) | | Field ID | METRIC_FEE14_USD | | Type | NUMBER | | Data Type | metric |
|
TrustMetrics Fee (Advertiser Currency) TrustMetrics Fee (Advertiser Currency) | | Field ID | METRIC_FEE15_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
TrustMetrics Fee (Partner Currency) TrustMetrics Fee (Partner Currency) | | Field ID | METRIC_FEE15_PARTNER | | Type | NUMBER | | Data Type | metric |
|
TrustMetrics Fee (USD) TrustMetrics Fee (USD) | | Field ID | METRIC_FEE15_USD | | Type | NUMBER | | Data Type | metric |
|
MediaCost Data Fee (Advertiser Currency) MediaCost Data Fee (Advertiser Currency) | | Field ID | METRIC_FEE16_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
MediaCost Data Fee (Partner Currency) MediaCost Data Fee (Partner Currency) | | Field ID | METRIC_FEE16_PARTNER | | Type | NUMBER | | Data Type | metric |
|
MediaCost Data Fee (USD) MediaCost Data Fee (USD) | | Field ID | METRIC_FEE16_USD | | Type | NUMBER | | Data Type | metric |
|
Integral Ad Science Video Fee (Advertiser Currency) Integral Ad Science Video Fee (Advertiser Currency) | | Field ID | METRIC_FEE17_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Integral Ad Science Video Fee (Partner Currency) Integral Ad Science Video Fee (Partner Currency) | | Field ID | METRIC_FEE17_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Integral Ad Science Video Fee (USD) Integral Ad Science Video Fee (USD) | | Field ID | METRIC_FEE17_USD | | Type | NUMBER | | Data Type | metric |
|
MOAT Video Fee (Advertiser Currency) MOAT Video Fee (Advertiser Currency) | | Field ID | METRIC_FEE18_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
MOAT Video Fee (Partner Currency) MOAT Video Fee (Partner Currency) | | Field ID | METRIC_FEE18_PARTNER | | Type | NUMBER | | Data Type | metric |
|
MOAT Video Fee (USD) MOAT Video Fee (USD) | | Field ID | METRIC_FEE18_USD | | Type | NUMBER | | Data Type | metric |
|
Nielsen Digital Ad Ratings Fee (Advertiser Currency) Nielsen Digital Ad Ratings Fee (Advertiser Currency) | | Field ID | METRIC_FEE19_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Nielsen Digital Ad Ratings Fee (Partner Currency) Nielsen Digital Ad Ratings Fee (Partner Currency) | | Field ID | METRIC_FEE19_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Nielsen Digital Ad Ratings Fee (USD) Nielsen Digital Ad Ratings Fee (USD) | | Field ID | METRIC_FEE19_USD | | Type | NUMBER | | Data Type | metric |
|
comScore vCE in DoubleClick Fee (Advertiser Currency) comScore vCE in DoubleClick Fee (Advertiser Currency) | | Field ID | METRIC_FEE20_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
comScore vCE in DoubleClick Fee (Partner Currency) comScore vCE in DoubleClick Fee (Partner Currency) | | Field ID | METRIC_FEE20_PARTNER | | Type | NUMBER | | Data Type | metric |
|
comScore vCE in DoubleClick Fee (USD) comScore vCE in DoubleClick Fee (USD) | | Field ID | METRIC_FEE20_USD | | Type | NUMBER | | Data Type | metric |
|
Adloox Fee (Advertiser Currency) Adloox Fee (Advertiser Currency) | | Field ID | METRIC_FEE21_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Adloox Fee (Partner Currency) Adloox Fee (Partner Currency) | | Field ID | METRIC_FEE21_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Adloox Fee (USD) Adloox Fee (USD) | | Field ID | METRIC_FEE21_USD | | Type | NUMBER | | Data Type | metric |
|
Adloox Pre-Bid Fee (Advertiser Currency) Adloox Pre-Bid Fee (Advertiser Currency) | | Field ID | METRIC_FEE22_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Adloox Pre-Bid Fee (Partner Currency) Adloox Pre-Bid Fee (Partner Currency) | | Field ID | METRIC_FEE22_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Adloox Pre-Bid Fee (USD) Adloox Pre-Bid Fee (USD) | | Field ID | METRIC_FEE22_USD | | Type | NUMBER | | Data Type | metric |
|
Third-Party Ad Server Fee (Advertiser Currency) Third-Party Ad Server Fee (Advertiser Currency) | | Field ID | METRIC_FEE2_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Third-Party Ad Server Fee (Partner Currency) Third-Party Ad Server Fee (Partner Currency) | | Field ID | METRIC_FEE2_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Third-Party Ad Server Fee (USD) Third-Party Ad Server Fee (USD) | | Field ID | METRIC_FEE2_USD | | Type | NUMBER | | Data Type | metric |
|
DoubleVerify Fee (Advertiser Currency) DoubleVerify Fee (Advertiser Currency) | | Field ID | METRIC_FEE3_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
DoubleVerify Fee (Partner Currency) DoubleVerify Fee (Partner Currency) | | Field ID | METRIC_FEE3_PARTNER | | Type | NUMBER | | Data Type | metric |
|
DoubleVerify Fee (USD) DoubleVerify Fee (USD) | | Field ID | METRIC_FEE3_USD | | Type | NUMBER | | Data Type | metric |
|
Adsafe Fee (Advertiser Currency) Adsafe Fee (Advertiser Currency) | | Field ID | METRIC_FEE4_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Adsafe Fee (Partner Currency) Adsafe Fee (Partner Currency) | | Field ID | METRIC_FEE4_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Adsafe Fee (USD) Adsafe Fee (USD) | | Field ID | METRIC_FEE4_USD | | Type | NUMBER | | Data Type | metric |
|
AdXpose Fee (Advertiser Currency) AdXpose Fee (Advertiser Currency) | | Field ID | METRIC_FEE5_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
AdXpose Fee (Partner Currency) AdXpose Fee (Partner Currency) | | Field ID | METRIC_FEE5_PARTNER | | Type | NUMBER | | Data Type | metric |
|
AdXpose Fee (USD) AdXpose Fee (USD) | | Field ID | METRIC_FEE5_USD | | Type | NUMBER | | Data Type | metric |
|
Vizu Fee (Advertiser Currency) Vizu Fee (Advertiser Currency) | | Field ID | METRIC_FEE6_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Vizu Fee (Partner Currency) Vizu Fee (Partner Currency) | | Field ID | METRIC_FEE6_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Vizu Fee (USD) Vizu Fee (USD) | | Field ID | METRIC_FEE6_USD | | Type | NUMBER | | Data Type | metric |
|
Aggregate Knowledge Fee (Advertiser Currency) Aggregate Knowledge Fee (Advertiser Currency) | | Field ID | METRIC_FEE7_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Aggregate Knowledge Fee (Partner Currency) Aggregate Knowledge Fee (Partner Currency) | | Field ID | METRIC_FEE7_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Aggregate Knowledge Fee (USD) Aggregate Knowledge Fee (USD) | | Field ID | METRIC_FEE7_USD | | Type | NUMBER | | Data Type | metric |
|
Teracent Fee (Advertiser Currency) Teracent Fee (Advertiser Currency) | | Field ID | METRIC_FEE8_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Teracent Fee (Partner Currency) Teracent Fee (Partner Currency) | | Field ID | METRIC_FEE8_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Teracent Fee (USD) Teracent Fee (USD) | | Field ID | METRIC_FEE8_USD | | Type | NUMBER | | Data Type | metric |
|
Evidon Fee (Advertiser Currency) Evidon Fee (Advertiser Currency) | | Field ID | METRIC_FEE9_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Evidon Fee (Partner Currency) Evidon Fee (Partner Currency) | | Field ID | METRIC_FEE9_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Evidon Fee (USD) Evidon Fee (USD) | | Field ID | METRIC_FEE9_USD | | Type | NUMBER | | Data Type | metric |
|
First-Quartile (Audio) First-Quartile (Audio) | | Field ID | METRIC_FIRST_QUARTILE_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Floodlight Impressions Floodlight Impressions | | Field ID | METRIC_FLOODLIGHT_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
General Invalid Traffic (GIVT) Impressions General Invalid Traffic (GIVT) Impressions | | Field ID | METRIC_GENERAL_INVALID_TRAFFIC_GIVT_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
General Invalid Traffic (GIVT) Tracked Ads General Invalid Traffic (GIVT) Tracked Ads | | Field ID | METRIC_GENERAL_INVALID_TRAFFIC_GIVT_TRACKED_ADS | | Type | NUMBER | | Data Type | metric |
|
General Invalid Traffic (GIVT) Active View Eligible Impressions General Invalid Traffic (GIVT) Active View Eligible Impressions | | Field ID | METRIC_GIVT_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
General Invalid Traffic (GIVT) Active View Measurable Impressions General Invalid Traffic (GIVT) Active View Measurable Impressions | | Field ID | METRIC_GIVT_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
General Invalid Traffic (GIVT) Active View Viewable Impressions General Invalid Traffic (GIVT) Active View Viewable Impressions | | Field ID | METRIC_GIVT_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
General Invalid Traffic (GIVT) Begin to Render Impressions General Invalid Traffic (GIVT) Begin to Render Impressions | | Field ID | METRIC_GIVT_BEGIN_TO_RENDER_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
General Invalid Traffic (GIVT) Clicks General Invalid Traffic (GIVT) Clicks | | Field ID | METRIC_GIVT_CLICKS | | Type | NUMBER | | Data Type | metric |
|
Gmail Conversions Gmail Conversions | | Field ID | METRIC_GMAIL_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Gmail Post-Click Conversions Gmail Post-Click Conversions | | Field ID | METRIC_GMAIL_POST_CLICK_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Gmail Post-View Conversions Gmail Post-View Conversions | | Field ID | METRIC_GMAIL_POST_VIEW_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Gmail Potential Views Gmail Potential Views | | Field ID | METRIC_GMAIL_POTENTIAL_VIEWS | | Type | NUMBER | | Data Type | metric |
|
GRP Corrected Impressions Impressions | | Field ID | METRIC_GRP_CORRECTED_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
GRP Corrected Impressions (Co-Viewed) Impressions (Co-Viewed) | | Field ID | METRIC_GRP_CORRECTED_IMPRESSIONS_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
GRP Corrected Viewable Impressions Viewable Impressions | | Field ID | METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
GRP Corrected % Viewable Composition Impressions % Viewable Composition Impressions | | Field ID | METRIC_GRP_CORRECTED_VIEWABLE_IMPRESSIONS_SHARE_PERCENT | | Type | PERCENT | | Data Type | metric |
|
Impressions Impressions | | Field ID | METRIC_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Impressions (Co-Viewed) Impressions (Co-Viewed) | | Field ID | METRIC_IMPRESSIONS_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
% Impressions Leading to Conversions % Impressions Leading to Conversions | | Field ID | METRIC_IMPRESSIONS_TO_CONVERSION_RATE | | Type | PERCENT | | Data Type | metric |
|
Impressions with custom value Impressions with custom value | | Field ID | METRIC_IMPRESSIONS_WITH_CUSTOM_VALUE | | Type | NUMBER | | Data Type | metric |
|
Impressions with positive custom value Impressions with positive custom value | | Field ID | METRIC_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE | | Type | NUMBER | | Data Type | metric |
|
Impression custom value / cost Impression custom value / cost | | Field ID | METRIC_IMPRESSION_CUSTOM_VALUE_COST | | Type | NUMBER | | Data Type | metric |
|
Targeted Impressions Targeted Impressions | | Field ID | METRIC_IMPRESSION_LOSS_TARGETED_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Interactive Impressions Interactive Impressions | | Field ID | METRIC_INTERACTIVE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Invalid Active View Eligible Impressions Invalid Active View Eligible Impressions | | Field ID | METRIC_INVALID_ACTIVE_VIEW_ELIGIBLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Invalid Active View Measurable Impressions Invalid Active View Measurable Impressions | | Field ID | METRIC_INVALID_ACTIVE_VIEW_MEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Invalid Active View Viewable Impressions Invalid Active View Viewable Impressions | | Field ID | METRIC_INVALID_ACTIVE_VIEW_VIEWABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Invalid Begin to Render Impressions Invalid Begin to Render Impressions | | Field ID | METRIC_INVALID_BEGIN_TO_RENDER_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Invalid Clicks Invalid Clicks | | Field ID | METRIC_INVALID_CLICKS | | Type | NUMBER | | Data Type | metric |
|
Invalid Impressions Invalid Impressions | | Field ID | METRIC_INVALID_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Invalid Tracked Ads Invalid Tracked Ads | | Field ID | METRIC_INVALID_TRACKED_ADS | | Type | NUMBER | | Data Type | metric |
|
Post-Click Conversions Post-Click Conversions | | Field ID | METRIC_LAST_CLICKS | | Type | NUMBER | | Data Type | metric |
|
Post-View Conversions Post-View Conversions | | Field ID | METRIC_LAST_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Click-through Conversions (Last Touch) Click-through Conversions | | Field ID | METRIC_LAST_TOUCH_CLICK_THROUGH_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Total Conversions (Last Touch) Total Conversions | | Field ID | METRIC_LAST_TOUCH_TOTAL_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
View-through Conversions (Last Touch) View-through Conversions | | Field ID | METRIC_LAST_TOUCH_VIEW_THROUGH_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Bid Responses Bid Responses | | Field ID | METRIC_LINEITEM_BID_RESPONSE_COUNT | | Type | NUMBER | | Data Type | metric |
|
Media Cost (Advertiser Currency) Media Cost (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPA (PC) (Advertiser Currency) Media Cost eCPA (PC) (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_ECPAPC_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPC (PC) (Partner Currency) Media Cost eCPC (PC) (Partner Currency) | | Field ID | METRIC_MEDIA_COST_ECPAPC_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPC (PC) (USD) Media Cost eCPC (PC) (USD) | | Field ID | METRIC_MEDIA_COST_ECPAPC_USD | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPA (PV) (Advertiser Currency) Media Cost eCPA (PV) (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_ECPAPV_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPC (PV) (Partner Currency) Media Cost eCPC (PV) (Partner Currency) | | Field ID | METRIC_MEDIA_COST_ECPAPV_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPC (PV) (USD) Media Cost eCPC (PV) (USD) | | Field ID | METRIC_MEDIA_COST_ECPAPV_USD | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPA (Advertiser Currency) Media Cost eCPA (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_ECPA_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPA (Partner Currency) Media Cost eCPA (Partner Currency) | | Field ID | METRIC_MEDIA_COST_ECPA_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPA (USD) Media Cost eCPA (USD) | | Field ID | METRIC_MEDIA_COST_ECPA_USD | | Type | NUMBER | | Data Type | metric |
|
Video Media Cost eCPCV (Advertiser Currency) Video Media Cost eCPCV (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_ECPCV_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Video Media Cost eCPCV (Partner Currency) Video Media Cost eCPCV (Partner Currency) | | Field ID | METRIC_MEDIA_COST_ECPCV_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Video Media Cost eCPCV (USD) Video Media Cost eCPCV (USD) | | Field ID | METRIC_MEDIA_COST_ECPCV_USD | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPC (Advertiser Currency) Media Cost eCPC (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_ECPC_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPC (Partner Currency) Media Cost eCPC (Partner Currency) | | Field ID | METRIC_MEDIA_COST_ECPC_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPC (USD) Media Cost eCPC (USD) | | Field ID | METRIC_MEDIA_COST_ECPC_USD | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPM (Advertiser Currency) Media Cost eCPM (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPM (Partner Currency) Media Cost eCPM (Partner Currency) | | Field ID | METRIC_MEDIA_COST_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Cost eCPM (USD) Media Cost eCPM (USD) | | Field ID | METRIC_MEDIA_COST_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Media Cost (Partner Currency) Media Cost (Partner Currency) | | Field ID | METRIC_MEDIA_COST_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Cost (USD) Media Cost (USD) | | Field ID | METRIC_MEDIA_COST_USD | | Type | NUMBER | | Data Type | metric |
|
Media Cost Viewable eCPM (Advertiser Currency) Media Cost Viewable eCPM (Advertiser Currency) | | Field ID | METRIC_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Cost Viewable eCPM (Partner Currency) Media Cost Viewable eCPM (Partner Currency) | | Field ID | METRIC_MEDIA_COST_VIEWABLE_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Cost Viewable eCPM (USD) Media Cost Viewable eCPM (USD) | | Field ID | METRIC_MEDIA_COST_VIEWABLE_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Media Fee 1 (Advertiser Currency) Media Fee 1 (Advertiser Currency) | | Field ID | METRIC_MEDIA_FEE1_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 1 (Partner Currency) Media Fee 1 (Partner Currency) | | Field ID | METRIC_MEDIA_FEE1_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 1 (USD) Media Fee 1 (USD) | | Field ID | METRIC_MEDIA_FEE1_USD | | Type | NUMBER | | Data Type | metric |
|
Media Fee 2 (Advertiser Currency) Media Fee 2 (Advertiser Currency) | | Field ID | METRIC_MEDIA_FEE2_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 2 (Partner Currency) Media Fee 2 (Partner Currency) | | Field ID | METRIC_MEDIA_FEE2_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 2 (USD) Media Fee 2 (USD) | | Field ID | METRIC_MEDIA_FEE2_USD | | Type | NUMBER | | Data Type | metric |
|
Media Fee 3 (Advertiser Currency) Media Fee 3 (Advertiser Currency) | | Field ID | METRIC_MEDIA_FEE3_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 3 (Partner Currency) Media Fee 3 (Partner Currency) | | Field ID | METRIC_MEDIA_FEE3_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 3 (USD) Media Fee 3 (USD) | | Field ID | METRIC_MEDIA_FEE3_USD | | Type | NUMBER | | Data Type | metric |
|
Media Fee 4 (Advertiser Currency) Media Fee 4 (Advertiser Currency) | | Field ID | METRIC_MEDIA_FEE4_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 4 (Partner Currency) Media Fee 4 (Partner Currency) | | Field ID | METRIC_MEDIA_FEE4_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 4 (USD) Media Fee 4 (USD) | | Field ID | METRIC_MEDIA_FEE4_USD | | Type | NUMBER | | Data Type | metric |
|
Media Fee 5 (Advertiser Currency) Media Fee 5 (Advertiser Currency) | | Field ID | METRIC_MEDIA_FEE5_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 5 (Partner Currency) Media Fee 5 (Partner Currency) | | Field ID | METRIC_MEDIA_FEE5_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Media Fee 5 (USD) Media Fee 5 (USD) | | Field ID | METRIC_MEDIA_FEE5_USD | | Type | NUMBER | | Data Type | metric |
|
Midpoint (Audio) Midpoint (Audio) | | Field ID | METRIC_MIDPOINT_AUDIO | | Type | NUMBER | | Data Type | metric |
|
NIELSEN Average Frequency NIELSEN Average Frequency | | Field ID | METRIC_NIELSEN_AVERAGE_FREQUENCY | | Type | NUMBER | | Data Type | metric |
|
NIELSEN Gross Rating Points NIELSEN Gross Rating Points | | Field ID | METRIC_NIELSEN_GRP | | Type | NUMBER | | Data Type | metric |
|
Nielsen Impressions Nielsen Impressions | | Field ID | METRIC_NIELSEN_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
NIELSEN % Impressions Share NIELSEN % Impressions Share | | Field ID | METRIC_NIELSEN_IMPRESSIONS_SHARE | | Type | PERCENT | | Data Type | metric |
|
NIELSEN Impression Index NIELSEN Impression Index | | Field ID | METRIC_NIELSEN_IMPRESSION_INDEX | | Type | NUMBER | | Data Type | metric |
|
NIELSEN Population NIELSEN Population | | Field ID | METRIC_NIELSEN_POPULATION | | Type | NUMBER | | Data Type | metric |
|
NIELSEN Audience Reach NIELSEN Audience Reach | | Field ID | METRIC_NIELSEN_POPULATION_REACH | | Type | NUMBER | | Data Type | metric |
|
NIELSEN % Population Share NIELSEN % Population Share | | Field ID | METRIC_NIELSEN_POPULATION_SHARE | | Type | PERCENT | | Data Type | metric |
|
NIELSEN Audience Index NIELSEN Audience Index | | Field ID | METRIC_NIELSEN_REACH_INDEX | | Type | NUMBER | | Data Type | metric |
|
NIELSEN % Audience Share NIELSEN % Audience Share | | Field ID | METRIC_NIELSEN_REACH_SHARE | | Type | PERCENT | | Data Type | metric |
|
NIELSEN Unique Audience NIELSEN Unique Audience | | Field ID | METRIC_NIELSEN_UNIQUE_AUDIENCE | | Type | NUMBER | | Data Type | metric |
|
Original Audience Frequency Original Audience Frequency | | Field ID | METRIC_ORIGINAL_AUDIENCE_FREQUENCY | | Type | NUMBER | | Data Type | metric |
|
Path Conversion Rate Path Conversion Rate | | Field ID | METRIC_PATH_CONVERSION_RATE | | Type | NUMBER | | Data Type | metric |
|
Pauses (Audio) Pauses (Audio) | | Field ID | METRIC_PAUSES_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Percentage from Current IO Goal Percentage from Current IO Goal | | Field ID | METRIC_PERCENTAGE_FROM_CURRENT_IO_GOAL | | Type | NUMBER | | Data Type | metric |
|
% Impressions with positive custom value % Impressions with positive custom value | | Field ID | METRIC_PERCENT_IMPRESSIONS_WITH_POSITIVE_CUSTOM_VALUE | | Type | NUMBER | | Data Type | metric |
|
% Invalid Impressions (Pre-bid) % Invalid Impressions (Pre-bid) | | Field ID | METRIC_PERCENT_INVALID_IMPRESSIONS_PREBID | | Type | NUMBER | | Data Type | metric |
|
Platform Fee (Advertiser Currency) Platform Fee (Advertiser Currency) | | Field ID | METRIC_PLATFORM_FEE_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Platform Fee (Partner Currency) Platform Fee (Partner Currency) | | Field ID | METRIC_PLATFORM_FEE_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Platform Fee Rate Platform Fee Rate | | Field ID | METRIC_PLATFORM_FEE_RATE | | Type | PERCENT | | Data Type | metric |
|
Platform Fee (USD) Platform Fee (USD) | | Field ID | METRIC_PLATFORM_FEE_USD | | Type | NUMBER | | Data Type | metric |
|
Post-Click Conversions + Cross-Environment Post-Click Conversions + Cross-Environment | | Field ID | METRIC_POST_CLICK_CONVERSIONS_CROSS_ENVIRONMENT | | Type | NUMBER | | Data Type | metric |
|
Post-View Conversions + Cross-Environment Post-View Conversions + Cross-Environment | | Field ID | METRIC_POST_VIEW_CONVERSIONS_CROSS_ENVIRONMENT | | Type | NUMBER | | Data Type | metric |
|
Potential Impressions Potential Impressions | | Field ID | METRIC_POTENTIAL_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Potential Views Potential Views | | Field ID | METRIC_POTENTIAL_VIEWS | | Type | NUMBER | | Data Type | metric |
|
Premium Fee (Advertiser Currency) Premium Fee (Advertiser Currency) | | Field ID | METRIC_PREMIUM_FEE_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Profit (Advertiser Currency) Profit (Advertiser Currency) | | Field ID | METRIC_PROFIT_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Profit eCPM (Advertiser Currency) Profit eCPM (Advertiser Currency) | | Field ID | METRIC_PROFIT_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Profit eCPM (Partner Currency) Profit eCPM (Partner Currency) | | Field ID | METRIC_PROFIT_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Profit eCPM (USD) Profit eCPM (USD) | | Field ID | METRIC_PROFIT_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Profit Margin Profit Margin | | Field ID | METRIC_PROFIT_MARGIN | | Type | NUMBER | | Data Type | metric |
|
Profit (Partner Currency) Profit (Partner Currency) | | Field ID | METRIC_PROFIT_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Profit (USD) Profit (USD) | | Field ID | METRIC_PROFIT_USD | | Type | NUMBER | | Data Type | metric |
|
Profit Viewable eCPM (Advertiser Currency) Profit Viewable eCPM (Advertiser Currency) | | Field ID | METRIC_PROFIT_VIEWABLE_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Profit Viewable eCPM (Partner Currency) Profit Viewable eCPM (Partner Currency) | | Field ID | METRIC_PROFIT_VIEWABLE_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Profit Viewable eCPM (USD) Profit Viewable eCPM (USD) | | Field ID | METRIC_PROFIT_VIEWABLE_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Programmatic Guaranteed impressions passed due to frequency Programmatic Guaranteed impressions passed due to frequency | | Field ID | METRIC_PROGRAMMATIC_GUARANTEED_IMPRESSIONS_PASSED_DUE_TO_FREQUENCY | | Type | NUMBER | | Data Type | metric |
|
Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency) Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency) | | Field ID | METRIC_PROGRAMMATIC_GUARANTEED_SAVINGS_RE_INVESTED_DUE_TO_FREQUENCY_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Provisional Impressions Provisional Impressions | | Field ID | METRIC_PROVISIONAL_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Refund Billable Cost (Advertiser Currency) Refund Billable Cost (Advertiser Currency) | | Field ID | METRIC_REFUND_BILLABLE_COST_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Refund Media Cost (Advertiser Currency) Refund Media Cost (Advertiser Currency) | | Field ID | METRIC_REFUND_MEDIA_COST_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Refund Platform Fee (Advertiser Currency) Refund Platform Fee (Advertiser Currency) | | Field ID | METRIC_REFUND_PLATFORM_FEE_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Revenue (Advertiser Currency) Revenue (Advertiser Currency) | | Field ID | METRIC_REVENUE_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (PC) (Advertiser Currency) Revenue eCPA (PC) (Advertiser Currency) | | Field ID | METRIC_REVENUE_ECPAPC_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (PC) (Partner Currency) Revenue eCPA (PC) (Partner Currency) | | Field ID | METRIC_REVENUE_ECPAPC_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (PC) (USD) Revenue eCPA (PC) (USD) | | Field ID | METRIC_REVENUE_ECPAPC_USD | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (PV) (Advertiser Currency) Revenue eCPA (PV) (Advertiser Currency) | | Field ID | METRIC_REVENUE_ECPAPV_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (PV) (Partner Currency) Revenue eCPA (PV) (Partner Currency) | | Field ID | METRIC_REVENUE_ECPAPV_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (PV) (USD) Revenue eCPA (PV) (USD) | | Field ID | METRIC_REVENUE_ECPAPV_USD | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (Advertiser Currency) Revenue eCPA (Advertiser Currency) | | Field ID | METRIC_REVENUE_ECPA_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (Partner Currency) Revenue eCPA (Partner Currency) | | Field ID | METRIC_REVENUE_ECPA_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPA (USD) Revenue eCPA (USD) | | Field ID | METRIC_REVENUE_ECPA_USD | | Type | NUMBER | | Data Type | metric |
|
Video Revenue eCPCV (Advertiser Currency) Video Revenue eCPCV (Advertiser Currency) | | Field ID | METRIC_REVENUE_ECPCV_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Video Revenue eCPCV (Partner Currency) Video Revenue eCPCV (Partner Currency) | | Field ID | METRIC_REVENUE_ECPCV_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Video Revenue eCPCV (USD) Video Revenue eCPCV (USD) | | Field ID | METRIC_REVENUE_ECPCV_USD | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPC (Advertiser Currency) Revenue eCPC (Advertiser Currency) | | Field ID | METRIC_REVENUE_ECPC_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPC (Partner Currency) Revenue eCPC (Partner Currency) | | Field ID | METRIC_REVENUE_ECPC_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPC (USD) Revenue eCPC (USD) | | Field ID | METRIC_REVENUE_ECPC_USD | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPM (Advertiser Currency) Revenue eCPM (Advertiser Currency) | | Field ID | METRIC_REVENUE_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPM (Partner Currency) Revenue eCPM (Partner Currency) | | Field ID | METRIC_REVENUE_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPM (USD) Revenue eCPM (USD) | | Field ID | METRIC_REVENUE_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Revenue (Partner Currency) Revenue (Partner Currency) | | Field ID | METRIC_REVENUE_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue (USD) Revenue (USD) | | Field ID | METRIC_REVENUE_USD | | Type | NUMBER | | Data Type | metric |
|
Revenue Viewable eCPM (Advertiser Currency) Revenue Viewable eCPM (Advertiser Currency) | | Field ID | METRIC_REVENUE_VIEWABLE_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue Viewable eCPM (Partner Currency) Revenue Viewable eCPM (Partner Currency) | | Field ID | METRIC_REVENUE_VIEWABLE_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue Viewable eCPM (USD) Revenue Viewable eCPM (USD) | | Field ID | METRIC_REVENUE_VIEWABLE_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Rich Media Engagements Rich Media Engagements | | Field ID | METRIC_RICH_MEDIA_ENGAGEMENTS | | Type | NUMBER | | Data Type | metric |
|
Scrolls Scrolls | | Field ID | METRIC_RICH_MEDIA_SCROLLS | | Type | NUMBER | | Data Type | metric |
|
Complete Views (Video) Complete Views (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_COMPLETIONS | | Type | NUMBER | | Data Type | metric |
|
First-Quartile Views (Video) First-Quartile Views (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_FIRST_QUARTILE_COMPLETES | | Type | NUMBER | | Data Type | metric |
|
Fullscreens (Video) Fullscreens (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_FULL_SCREENS | | Type | NUMBER | | Data Type | metric |
|
Midpoint Views (Video) Midpoint Views (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_MIDPOINTS | | Type | NUMBER | | Data Type | metric |
|
Audio Mutes (Video) Audio Mutes (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_MUTES | | Type | NUMBER | | Data Type | metric |
|
Pauses (Video) Pauses (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_PAUSES | | Type | NUMBER | | Data Type | metric |
|
Starts (Video) Starts (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_PLAYS | | Type | NUMBER | | Data Type | metric |
|
Skips (Video) Skips (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_SKIPS | | Type | NUMBER | | Data Type | metric |
|
Third-Quartile Views (Video) Third-Quartile Views (Video) | | Field ID | METRIC_RICH_MEDIA_VIDEO_THIRD_QUARTILE_COMPLETES | | Type | NUMBER | | Data Type | metric |
|
Starts (Audio) Starts (Audio) | | Field ID | METRIC_STARTS_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Stops (Audio) Stops (Audio) | | Field ID | METRIC_STOPS_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Store Visit Conversions Store Visit Conversions | | Field ID | METRIC_STORE_VISIT_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Target Rating Points Target Rating Points | | Field ID | METRIC_TARGET_RATING_POINTS | | Type | NUMBER | | Data Type | metric |
|
Target Rating Points (Co-Viewed) Target Rating Points (Co-Viewed) | | Field ID | METRIC_TARGET_RATING_POINTS_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
Potential Impressions (YouTube) Potential Impressions | | Field ID | METRIC_TEA_TRUEVIEW_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Unique Cookies with Impressions (YouTube) Unique Cookies with Impressions | | Field ID | METRIC_TEA_TRUEVIEW_UNIQUE_COOKIES | | Type | NUMBER | | Data Type | metric |
|
Third-Quartile (Audio) Third-Quartile (Audio) | | Field ID | METRIC_THIRD_QUARTILE_AUDIO | | Type | NUMBER | | Data Type | metric |
|
Timers Timers | | Field ID | METRIC_TIMERS | | Type | NUMBER | | Data Type | metric |
|
Total Audio Media Cost eCPCL (Advertiser Currency) Total Audio Media Cost eCPCL (Advertiser Currency) | | Field ID | METRIC_TOTAL_AUDIO_MEDIA_COST_ECPCL_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Total Conversions Total Conversions | | Field ID | METRIC_TOTAL_CONVERSIONS | | Type | NUMBER | | Data Type | metric |
|
Total Conversions + Cross-Environment Total Conversions + Cross-Environment | | Field ID | METRIC_TOTAL_CONVERSIONS_CROSS_ENVIRONMENT | | Type | NUMBER | | Data Type | metric |
|
Total Display Time Total Display Time | | Field ID | METRIC_TOTAL_DISPLAY_TIME | | Type | NUMBER | | Data Type | metric |
|
Total Exposures Total Exposures | | Field ID | METRIC_TOTAL_EXPOSURES | | Type | NUMBER | | Data Type | metric |
|
Total impression custom value Total impression custom value | | Field ID | METRIC_TOTAL_IMPRESSION_CUSTOM_VALUE | | Type | NUMBER | | Data Type | metric |
|
Total Interaction Time Total Interaction Time | | Field ID | METRIC_TOTAL_INTERACTION_TIME | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost (Advertiser Currency) Total Media Cost (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (PC) (Advertiser Currency) Total Media Cost eCPA (PC) (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPAPC_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (PC) (Partner Currency) Total Media Cost eCPA (PC) (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPAPC_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (PC) (USD) Total Media Cost eCPA (PC) (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPAPC_USD | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (PV) (Advertiser Currency) Total Media Cost eCPA (PV) (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPAPV_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (PV) (Partner Currency) Total Media Cost eCPA (PV) (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPAPV_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (PV) (USD) Total Media Cost eCPA (PV) (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPAPV_USD | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (Advertiser Currency) Total Media Cost eCPA (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPA_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (Partner Currency) Total Media Cost eCPA (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPA_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPA (USD) Total Media Cost eCPA (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPA_USD | | Type | NUMBER | | Data Type | metric |
|
Total Video Media Cost eCPCV (Advertiser Currency) Total Video Media Cost eCPCV (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPCV_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Video Media Cost eCPCV (Partner Currency) Total Video Media Cost eCPCV (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPCV_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Video Media Cost eCPCV (USD) Total Video Media Cost eCPCV (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPCV_USD | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPC (Advertiser Currency) Total Media Cost eCPC (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPC_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPC (Partner Currency) Total Media Cost eCPC (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPC_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPC (USD) Total Media Cost eCPC (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPC_USD | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPM (Advertiser Currency) Total Media Cost eCPM (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPM (Partner Currency) Total Media Cost eCPM (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost eCPM (USD) Total Media Cost eCPM (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost (Partner Currency) Total Media Cost (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost (USD) Total Media Cost (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_USD | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost Viewable eCPM (Advertiser Currency) Total Media Cost Viewable eCPM (Advertiser Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost Viewable eCPM (Partner Currency) Total Media Cost Viewable eCPM (Partner Currency) | | Field ID | METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Media Cost Viewable eCPM (USD) Total Media Cost Viewable eCPM (USD) | | Field ID | METRIC_TOTAL_MEDIA_COST_VIEWABLE_ECPM_USD | | Type | NUMBER | | Data Type | metric |
|
Total Paths Total Paths | | Field ID | METRIC_TOTAL_PATHS | | Type | NUMBER | | Data Type | metric |
|
Total Users Total Users | | Field ID | METRIC_TOTAL_USERS | | Type | NUMBER | | Data Type | metric |
|
Tracked Ads Tracked Ads | | Field ID | METRIC_TRACKED_ADS | | Type | NUMBER | | Data Type | metric |
|
Cookie Unconsented Clicks Cookie Unconsented Clicks | | Field ID | METRIC_TRACKING_UNCONSENTED_CLICKS | | Type | NUMBER | | Data Type | metric |
|
All YouTube Sequence Impressions (YouTube) All YouTube Sequence Impressions | | Field ID | METRIC_TRUEVIEW_ALL_AD_SEQUENCE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPE (Advertiser Currency) (YouTube) Revenue eCPE (Advertiser Currency) | | Field ID | METRIC_TRUEVIEW_AVERAGE_CPE_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPE (Partner Currency) (YouTube) Revenue eCPE (Partner Currency) | | Field ID | METRIC_TRUEVIEW_AVERAGE_CPE_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPE (USD) (YouTube) Revenue eCPE (USD) | | Field ID | METRIC_TRUEVIEW_AVERAGE_CPE_USD | | Type | NUMBER | | Data Type | metric |
|
Cost / Conversion (Advertiser Currency) (YouTube) Cost / Conversion (Advertiser Currency) | | Field ID | METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Cost / Conversion (Partner Currency) (YouTube) Cost / Conversion (Partner Currency) | | Field ID | METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Cost / Conversion (USD) (YouTube) Cost / Conversion (USD) | | Field ID | METRIC_TRUEVIEW_CONVERSION_COST_MANY_PER_VIEW_USD | | Type | NUMBER | | Data Type | metric |
|
Conversions (YouTube) Conversions | | Field ID | METRIC_TRUEVIEW_CONVERSION_MANY_PER_VIEW | | Type | NUMBER | | Data Type | metric |
|
View Conversion Rate (YouTube) View Conversion Rate | | Field ID | METRIC_TRUEVIEW_CONVERSION_RATE_ONE_PER_VIEW | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPV (Advertiser Currency) (YouTube) Revenue eCPV (Advertiser Currency) | | Field ID | METRIC_TRUEVIEW_CPV_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPV (Partner Currency) (YouTube) Revenue eCPV (Partner Currency) | | Field ID | METRIC_TRUEVIEW_CPV_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Revenue eCPV (USD) (YouTube) Revenue eCPV (USD) | | Field ID | METRIC_TRUEVIEW_CPV_USD | | Type | NUMBER | | Data Type | metric |
|
Earned Likes (YouTube) Earned Likes | | Field ID | METRIC_TRUEVIEW_EARNED_LIKES | | Type | NUMBER | | Data Type | metric |
|
Earned Playlist Additions (YouTube) Earned Playlist Additions | | Field ID | METRIC_TRUEVIEW_EARNED_PLAYLIST_ADDITIONS | | Type | NUMBER | | Data Type | metric |
|
Earned Shares (YouTube) Earned Shares | | Field ID | METRIC_TRUEVIEW_EARNED_SHARES | | Type | NUMBER | | Data Type | metric |
|
Earned Subscribers (YouTube) Earned Subscribers | | Field ID | METRIC_TRUEVIEW_EARNED_SUBSCRIBERS | | Type | NUMBER | | Data Type | metric |
|
Earned Views (YouTube) Earned Views | | Field ID | METRIC_TRUEVIEW_EARNED_VIEWS | | Type | NUMBER | | Data Type | metric |
|
Engagements (YouTube) Engagements | | Field ID | METRIC_TRUEVIEW_ENGAGEMENTS | | Type | NUMBER | | Data Type | metric |
|
Engagement Rate (YouTube) Engagement Rate | | Field ID | METRIC_TRUEVIEW_ENGAGEMENT_RATE | | Type | PERCENT | | Data Type | metric |
|
TrueView: General Invalid Traffic (GIVT) Views (YouTube) TrueView: General Invalid Traffic (GIVT) Views | | Field ID | METRIC_TRUEVIEW_GENERAL_INVALID_TRAFFIC_GIVT_VIEWS | | Type | NUMBER | | Data Type | metric |
|
Impression Share (YouTube) Impression Share | | Field ID | METRIC_TRUEVIEW_IMPRESSION_SHARE | | Type | NUMBER | | Data Type | metric |
|
TrueView: Invalid Views (YouTube) TrueView: Invalid Views | | Field ID | METRIC_TRUEVIEW_INVALID_VIEWS | | Type | NUMBER | | Data Type | metric |
|
Lost Impression Share (Budget) (YouTube) Lost Impression Share (Budget) | | Field ID | METRIC_TRUEVIEW_LOST_IS_BUDGET | | Type | NUMBER | | Data Type | metric |
|
Lost Impression Share (Rank) (YouTube) Lost Impression Share (Rank) | | Field ID | METRIC_TRUEVIEW_LOST_IS_RANK | | Type | NUMBER | | Data Type | metric |
|
Total Conversion Value (Advertiser Currency) (YouTube) Total Conversion Value (Advertiser Currency) | | Field ID | METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_ADVERTISER | | Type | NUMBER | | Data Type | metric |
|
Total Conversion Value (Partner Currency) (YouTube) Total Conversion Value (Partner Currency) | | Field ID | METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_PARTNER | | Type | NUMBER | | Data Type | metric |
|
Total Conversion Value (USD) (YouTube) Total Conversion Value (USD) | | Field ID | METRIC_TRUEVIEW_TOTAL_CONVERSION_VALUES_USD | | Type | NUMBER | | Data Type | metric |
|
Unique Viewers (YouTube) Unique Viewers | | Field ID | METRIC_TRUEVIEW_UNIQUE_VIEWERS | | Type | NUMBER | | Data Type | metric |
|
TrueView: Views (YouTube) TrueView: Views | | Field ID | METRIC_TRUEVIEW_VIEWS | | Type | NUMBER | | Data Type | metric |
|
TrueView: View Rate (YouTube) TrueView: View Rate | | Field ID | METRIC_TRUEVIEW_VIEW_RATE | | Type | PERCENT | | Data Type | metric |
|
View through Conversion (YouTube) View through Conversion | | Field ID | METRIC_TRUEVIEW_VIEW_THROUGH_CONVERSION | | Type | NUMBER | | Data Type | metric |
|
Unique Cookies with Impressions Unique Cookies with Impressions | | Field ID | METRIC_UNIQUE_COOKIES_WITH_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Unique Reach: Average Impression Frequency Unique Reach: Average Impression Frequency | | Field ID | METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY | | Type | NUMBER | | Data Type | metric |
|
Unique Reach: Average Impression Frequency (Co-Viewed) Unique Reach: Average Impression Frequency (Co-Viewed) | | Field ID | METRIC_UNIQUE_REACH_AVERAGE_IMPRESSION_FREQUENCY_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
Unique Reach: Click Reach Unique Reach: Click Reach | | Field ID | METRIC_UNIQUE_REACH_CLICK_REACH | | Type | NUMBER | | Data Type | metric |
|
Unique Reach: Impression Reach Unique Reach: Impression Reach | | Field ID | METRIC_UNIQUE_REACH_IMPRESSION_REACH | | Type | NUMBER | | Data Type | metric |
|
Unique Reach: Impression Reach (Co-Viewed) Unique Reach: Impression Reach (Co-Viewed) | | Field ID | METRIC_UNIQUE_REACH_IMPRESSION_REACH_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
Unique Reach: Total Reach Unique Reach: Total Reach | | Field ID | METRIC_UNIQUE_REACH_TOTAL_REACH | | Type | NUMBER | | Data Type | metric |
|
Unique Reach: Total Reach (Co-Viewed) Unique Reach: Total Reach (Co-Viewed) | | Field ID | METRIC_UNIQUE_REACH_TOTAL_REACH_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
Unique Visitor Cookies with Impressions Unique Cookies with Impressions | | Field ID | METRIC_UNIQUE_VISITORS_COOKIES | | Type | NUMBER | | Data Type | metric |
|
Vendor Blocked Ads Vendor Blocked Ads | | Field ID | METRIC_VENDOR_BLOCKED_ADS | | Type | NUMBER | | Data Type | metric |
|
Verifiable Impressions Verifiable Impressions | | Field ID | METRIC_VERIFIABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Measurable Impressions For Video Player Size Measurable Impressions For Video Player Size | | Field ID | METRIC_VERIFICATION_VIDEO_PLAYER_SIZE_MEASURABLE_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Video Client Cost eCPCV (Advertiser Currency) Video Client Cost eCPCV (Advertiser Currency) | | Field ID | METRIC_VIDEO_CLIENT_COST_ECPCV_ADVERTISER_CURRENCY | | Type | NUMBER | | Data Type | metric |
|
Companion Clicks (Video) Companion Clicks (Video) | | Field ID | METRIC_VIDEO_COMPANION_CLICKS | | Type | NUMBER | | Data Type | metric |
|
Companion Impressions (Video) Companion Impressions (Video) | | Field ID | METRIC_VIDEO_COMPANION_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Completion Rate (Video) Completion Rate (Video) | | Field ID | METRIC_VIDEO_COMPLETION_RATE | | Type | PERCENT | | Data Type | metric |
|
Potential Viewable Impressions Potential Viewable Impressions | | Field ID | METRIC_VIEWABLE_BID_REQUESTS | | Type | NUMBER | | Data Type | metric |
|
Viewable Target Rating Points Viewable Target Rating Points | | Field ID | METRIC_VIEWABLE_GROSS_RATING_POINTS | | Type | NUMBER | | Data Type | metric |
|
Unique Virtual People Reach: Average Impression Frequency Unique Reach: Average Impression Frequency | | Field ID | METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO | | Type | NUMBER | | Data Type | metric |
|
Unique Virtual People Reach: Average Impression Frequency (Co-Viewed) Unique Reach: Average Impression Frequency (Co-Viewed) | | Field ID | METRIC_VIRTUAL_PEOPLE_AVERAGE_IMPRESSION_FREQUENCY_BY_DEMO_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
Unique Virtual People Reach: Average Viewable Impression Frequency Unique Reach: Average Viewable Impression Frequency | | Field ID | METRIC_VIRTUAL_PEOPLE_AVERAGE_VIEWABLE_IMPRESSION_FREQUENCY_BY_DEMO | | Type | NUMBER | | Data Type | metric |
|
Unique Virtual People Reach: Click Reach Unique Reach: Click Reach | | Field ID | METRIC_VIRTUAL_PEOPLE_CLICK_REACH_BY_DEMO | | Type | NUMBER | | Data Type | metric |
|
Unique Virtual People Reach: Impression Reach Unique Reach: Impression Reach | | Field ID | METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO | | Type | NUMBER | | Data Type | metric |
|
Unique Virtual People Reach: Impression Reach (Co-Viewed) Unique Reach: Impression Reach (Co-Viewed) | | Field ID | METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_BY_DEMO_COVIEWED | | Type | NUMBER | | Data Type | metric |
|
Virtual People % Population Reach % Population Reach | | Field ID | METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT | | Type | PERCENT | | Data Type | metric |
|
% Population Reach (Co-Viewed) % Population Reach (Co-Viewed) | | Field ID | METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_PERCENT_COVIEWED | | Type | PERCENT | | Data Type | metric |
|
% Composition Reach % Composition Reach | | Field ID | METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT | | Type | PERCENT | | Data Type | metric |
|
% Composition Reach (Co-Viewed) % Composition Reach (Co-Viewed) | | Field ID | METRIC_VIRTUAL_PEOPLE_IMPRESSION_REACH_SHARE_PERCENT_COVIEWED | | Type | PERCENT | | Data Type | metric |
|
Unique Reach: Viewable Impression Reach Unique Reach: Viewable Impression Reach | | Field ID | METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_BY_DEMO | | Type | NUMBER | | Data Type | metric |
|
% Viewable Population Reach % Viewable Population Reach | | Field ID | METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_PERCENT | | Type | PERCENT | | Data Type | metric |
|
% Viewable Composition Reach % Viewable Composition Reach | | Field ID | METRIC_VIRTUAL_PEOPLE_VIEWABLE_IMPRESSION_REACH_SHARE_PERCENT | | Type | PERCENT | | Data Type | metric |
|
Watch Time Watch Time | | Field ID | METRIC_WATCH_TIME | | Type | NUMBER | | Data Type | metric |
|
Available Requests (Deal) Available Requests (Deal) | | Field ID | METRIC_WIN_LOSS_DEAL_AVAILABLE_REQUESTS | | Type | NUMBER | | Data Type | metric |
|
Targeted Impressions (Deal) Targeted Impressions (Deal) | | Field ID | METRIC_WIN_LOSS_DEAL_TARGETED_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Available Requests (Line Item) Available Requests (Line Item) | | Field ID | METRIC_WIN_LOSS_LINEITEM_AVAILABLE_REQUESTS | | Type | NUMBER | | Data Type | metric |
|
Targeted Impressions (Line Item) Targeted Impressions (Line Item) | | Field ID | METRIC_WIN_LOSS_LINEITEM_TARGETED_IMPRESSIONS | | Type | NUMBER | | Data Type | metric |
|
Win Rate Win Rate | | Field ID | METRIC_WIN_LOSS_RATE | | Type | PERCENT | | Data Type | metric |
|
Extracted Date The date where the extraction take times. | | Field ID | _catchr_date_extract | | Type | YEAR_MONTH_DAY_SECOND | | Data Type | dimension |
|
Platform Name Return the platform name | | Field ID | _catchr_platform_name | | Type | TEXT | | Data Type | dimension |
|
.svg){kind=logo}