Find the fields you need for your next report.
90 fields
| Field | Details |
|---|---|
Advertiser ID The unique identifier of the advertiser that owns the campaign. | Field IDadvertiser.id |
Advertiser Name The name of the advertiser that owns the campaign. | Field IDadvertiser.name |
Atos Atos metric from StackAdapt | Field IDmetrics.atos |
Audio Completion Rate Audio Completion Rate | Field IDmetrics.audioCompletionRate |
Audio Completions Audio Completions | Field IDmetrics.audioCompletions |
Audio Q1 Playbacks Audio Q1 Playbacks | Field IDmetrics.audioQ1Playbacks |
Audio Q2 Playbacks Audio Q2 Playbacks | Field IDmetrics.audioQ2Playbacks |
Audio Q3 Playbacks Audio Q3 Playbacks | Field IDmetrics.audioQ3Playbacks |
Audio Starts Audio Starts | Field IDmetrics.audioStarts |
Average Impression Time Average Impression Time | Field IDmetrics.averageImpressionTime |
Budget Rollover Indicates whether campaign budget rolls over to the next period. | Field IDcampaign.budgetRollover |
Campaign Created At The date and time when the campaign was created. | Field IDcampaign.createdAt |
Campaign Group ID The unique identifier of the campaign group. | Field IDcampaignGroup.id |
Campaign Group Name The name of the campaign group this campaign belongs to. | Field IDcampaignGroup.name |
Campaign ID The unique identifier of the campaign. | Field IDcampaign.id |
Campaign Name The name of the campaign. | Field IDcampaign.name |
Campaign State The high-level campaign state (active, paused, etc.). | Field IDcampaign.campaignStatus.state |
Campaign Status The detailed campaign status (pending, approved, disapproved, etc.). | Field IDcampaign.campaignStatus.status |
Campaign Updated At The date and time when the campaign was last updated. | Field IDcampaign.updatedAt |
Channel Name The channel type of the campaign. | Field IDcampaign.channelType |
Channel SubType Name The channel subtype type of the campaign. | Field IDcampaign.subtype |
Click Conversion Rate Click Conversion Rate | Field IDmetrics.clickConversionRate |
Click Conversions Click Conversions | Field IDmetrics.clickConversions |
Click Secondary Conversions Click Secondary Conversions | Field IDmetrics.clickSecondaryConversions |
Clicks Number of Clicks | Field IDmetrics.clicks |
Conversion Revenue Conversion Revenue | Field IDmetrics.conversionRevenue |
Conversion Revenue % Conversion Revenue Percentage | Field IDmetrics.conversionRevenuePercentage |
Conversions Conversions | Field IDmetrics.conversions |
Cookie Conversions Cookie Conversions | Field IDmetrics.cookieConversions |
Cost Cost | Field IDmetrics.cost |
Cost % Cost Percentage | Field IDmetrics.costPercentage |
Creative Tactic Fallback Fallback tactic used when no other creative tactic applies. | Field IDcampaign.creativeTacticFallback |
Creative Tactic Fallback IDs Fallback tactic IDs used for creative fallback. | Field IDcampaign.creativeTacticFallbackIds |
CTR Click Through Rate | Field IDmetrics.ctr |
CVR Conversion Rate | Field IDmetrics.cvr |
Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
eCPA eCPA | Field IDmetrics.ecpa |
eCPC eCPC | Field IDmetrics.ecpc |
eCPCL eCPCL | Field IDmetrics.ecpcl |
eCPCV eCPCV | Field IDmetrics.ecpcv |
eCPE eCPE | Field IDmetrics.ecpe |
eCPM eCPM | Field IDmetrics.ecpm |
Engagement Rate Engagement Rate | Field IDmetrics.engagementRate |
Engagements Engagements | Field IDmetrics.engagements |
Frequency Ad Frequency | Field IDmetrics.frequency |
Frequency Cap Expiry Frequency capping expiration date or setting. | Field IDcampaign.freqCapExpiry |
Frequency Cap Limit Maximum frequency cap limit for impressions or clicks per user. | Field IDcampaign.freqCapLimit |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Impression Conversion Rate Impression Conversion Rate | Field IDmetrics.impressionConversionRate |
Impression Conversions Impression Conversions | Field IDmetrics.impressionConversions |
Impression Secondary Conversions Impression Secondary Conversions | Field IDmetrics.impressionSecondaryConversions |
Impressions Impressions | Field IDmetrics.impressions |
Impressions % Impressions Percentage | Field IDmetrics.impressionsPercentage |
Is Archived Indicates if the campaign is archived. | Field IDcampaign.isArchived |
Is Draft Indicates if the campaign is still a draft. | Field IDcampaign.isDraft |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
Page Starts Page Starts | Field IDmetrics.pageStarts |
Profit Profit | Field IDmetrics.profit |
Profit % Profit Percentage | Field IDmetrics.profitPercentage |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
rCPA rCPA | Field IDmetrics.rcpa |
rCPCL rCPCL | Field IDmetrics.rcpcl |
rCPE rCPE | Field IDmetrics.rcpe |
Revenue Revenue | Field IDmetrics.revenue |
Revenue % Revenue Percentage | Field IDmetrics.revenuePercentage |
ROAS Return on Ad Spend | Field IDmetrics.roas |
Secondary Conversions Secondary Conversions | Field IDmetrics.secondaryConversions |
Third-party CPC cost Third-party CPC cost | Field IDmetrics.rcpc |
Third-party CPM cost Third-party CPM cost | Field IDmetrics.rcpm |
Timezone Timezone in which the campaign operates. | Field IDcampaign.timezone |
Total Time Total Time | Field IDmetrics.totalTime |
Unique Impressions Unique Impressions | Field IDmetrics.uniqueImpressions |
Video Completion Rate Video Completion Rate | Field IDmetrics.videoCompletionRate |
Video Completions Video Completions | Field IDmetrics.videoCompletions |
Video Q1 Playbacks Video Q1 Playbacks | Field IDmetrics.videoQ1Playbacks |
Video Q2 Playbacks Video Q2 Playbacks | Field IDmetrics.videoQ2Playbacks |
Video Q3 Playbacks Video Q3 Playbacks | Field IDmetrics.videoQ3Playbacks |
Video Starts Video Starts | Field IDmetrics.videoStarts |
View Rate View Rate | Field IDmetrics.viewRate |
Views Views | Field IDmetrics.views |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
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