Day of the month Day of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY | | Type | DAY | | Data Type | dimension |
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Day of the week Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY_OF_WEEK | | Type | DAY_OF_WEEK | | Data Type | dimension |
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Hour of the day Hour of the day | | Field ID | _NORMALIZED_DATE_FIELD_HOUR | | Type | HOUR | | Data Type | dimension |
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Month of the year Month of the year | | Field ID | _NORMALIZED_DATE_FIELD_MONTH | | Type | MONTH | | Data Type | dimension |
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Month and day Month and day | | Field ID | _NORMALIZED_DATE_FIELD_MONTH_DAY | | Type | MONTH_DAY | | Data Type | dimension |
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Quarter of the year Quarter of the year | | Field ID | _NORMALIZED_DATE_FIELD_QUARTER | | Type | QUARTER | | Data Type | dimension |
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Week of the year Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK | | Type | WEEK | | Data Type | dimension |
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Week of the year (start Sunday) Week of the year | | Field ID | _NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY | | Type | WEEK | | Data Type | dimension |
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Year Year such as 2017. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR | | Type | YEAR | | Data Type | dimension |
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Year month Year and month. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH | | Type | YEAR_MONTH | | Data Type | dimension |
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Date Year, month, and day. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY | | Type | YEAR_MONTH_DAY | | Data Type | dimension |
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Year month day hour Year, month, day, and hour. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
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Year Quarter Year and quarter. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_QUARTER | | Type | YEAR_QUARTER | | Data Type | dimension |
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Year week Year and week. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_WEEK | | Type | YEAR_WEEK | | Data Type | dimension |
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Advertiser ID The unique identifier of the advertiser that owns the campaign. | | Field ID | advertiser.id | | Type | TEXT | | Data Type | dimension |
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Advertiser Name The name of the advertiser that owns the campaign. | | Field ID | advertiser.name | | Type | TEXT | | Data Type | dimension |
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Budget Rollover Indicates whether campaign budget rolls over to the next period. | | Field ID | campaign.budgetRollover | | Type | BOOLEAN | | Data Type | dimension |
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Campaign State The high-level campaign state (active, paused, etc.). | | Field ID | campaign.campaignStatus.state | | Type | TEXT | | Data Type | dimension |
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Campaign Status The detailed campaign status (pending, approved, disapproved, etc.). | | Field ID | campaign.campaignStatus.status | | Type | TEXT | | Data Type | dimension |
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Channel Name The channel type of the campaign. | | Field ID | campaign.channelType | | Type | TEXT | | Data Type | dimension |
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Campaign Created At The date and time when the campaign was created. | | Field ID | campaign.createdAt | | Type | YEAR_MONTH_DAY_SECOND | | Data Type | dimension |
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Creative Tactic Fallback Fallback tactic used when no other creative tactic applies. | | Field ID | campaign.creativeTacticFallback | | Type | TEXT | | Data Type | dimension |
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Creative Tactic Fallback IDs Fallback tactic IDs used for creative fallback. | | Field ID | campaign.creativeTacticFallbackIds | | Type | TEXT | | Data Type | dimension |
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Frequency Cap Expiry Frequency capping expiration date or setting. | | Field ID | campaign.freqCapExpiry | | Type | TEXT | | Data Type | dimension |
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Frequency Cap Limit Maximum frequency cap limit for impressions or clicks per user. | | Field ID | campaign.freqCapLimit | | Type | NUMBER | | Data Type | dimension |
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Campaign ID The unique identifier of the campaign. | | Field ID | campaign.id | | Type | TEXT | | Data Type | dimension |
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Is Archived Indicates if the campaign is archived. | | Field ID | campaign.isArchived | | Type | BOOLEAN | | Data Type | dimension |
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Is Draft Indicates if the campaign is still a draft. | | Field ID | campaign.isDraft | | Type | BOOLEAN | | Data Type | dimension |
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Campaign Name The name of the campaign. | | Field ID | campaign.name | | Type | TEXT | | Data Type | dimension |
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Channel SubType Name The channel subtype type of the campaign. | | Field ID | campaign.subtype | | Type | TEXT | | Data Type | dimension |
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Timezone Timezone in which the campaign operates. | | Field ID | campaign.timezone | | Type | TEXT | | Data Type | dimension |
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Campaign Updated At The date and time when the campaign was last updated. | | Field ID | campaign.updatedAt | | Type | YEAR_MONTH_DAY_SECOND | | Data Type | dimension |
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Campaign Group ID The unique identifier of the campaign group. | | Field ID | campaignGroup.id | | Type | TEXT | | Data Type | dimension |
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Campaign Group Name The name of the campaign group this campaign belongs to. | | Field ID | campaignGroup.name | | Type | TEXT | | Data Type | dimension |
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Atos Atos metric from StackAdapt | | Field ID | metrics.atos | | Type | NUMBER | | Data Type | metric |
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Audio Completion Rate Audio Completion Rate | | Field ID | metrics.audioCompletionRate | | Type | PERCENT | | Data Type | metric |
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Audio Completions Audio Completions | | Field ID | metrics.audioCompletions | | Type | NUMBER | | Data Type | metric |
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Audio Q1 Playbacks Audio Q1 Playbacks | | Field ID | metrics.audioQ1Playbacks | | Type | NUMBER | | Data Type | metric |
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Audio Q2 Playbacks Audio Q2 Playbacks | | Field ID | metrics.audioQ2Playbacks | | Type | NUMBER | | Data Type | metric |
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Audio Q3 Playbacks Audio Q3 Playbacks | | Field ID | metrics.audioQ3Playbacks | | Type | NUMBER | | Data Type | metric |
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Audio Starts Audio Starts | | Field ID | metrics.audioStarts | | Type | NUMBER | | Data Type | metric |
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Average Impression Time Average Impression Time | | Field ID | metrics.averageImpressionTime | | Type | NUMBER | | Data Type | metric |
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Click Conversion Rate Click Conversion Rate | | Field ID | metrics.clickConversionRate | | Type | PERCENT | | Data Type | metric |
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Click Conversions Click Conversions | | Field ID | metrics.clickConversions | | Type | NUMBER | | Data Type | metric |
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Click Secondary Conversions Click Secondary Conversions | | Field ID | metrics.clickSecondaryConversions | | Type | NUMBER | | Data Type | metric |
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Clicks Number of Clicks | | Field ID | metrics.clicks | | Type | NUMBER | | Data Type | metric |
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Conversion Revenue Conversion Revenue | | Field ID | metrics.conversionRevenue | | Type | NUMBER | | Data Type | metric |
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Conversion Revenue % Conversion Revenue Percentage | | Field ID | metrics.conversionRevenuePercentage | | Type | PERCENT | | Data Type | metric |
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Conversions Conversions | | Field ID | metrics.conversions | | Type | NUMBER | | Data Type | metric |
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Cookie Conversions Cookie Conversions | | Field ID | metrics.cookieConversions | | Type | NUMBER | | Data Type | metric |
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Cost Cost | | Field ID | metrics.cost | | Type | NUMBER | | Data Type | metric |
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Cost % Cost Percentage | | Field ID | metrics.costPercentage | | Type | PERCENT | | Data Type | metric |
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CTR Click Through Rate | | Field ID | metrics.ctr | | Type | PERCENT | | Data Type | metric |
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CVR Conversion Rate | | Field ID | metrics.cvr | | Type | PERCENT | | Data Type | metric |
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eCPA eCPA | | Field ID | metrics.ecpa | | Type | NUMBER | | Data Type | metric |
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eCPC eCPC | | Field ID | metrics.ecpc | | Type | NUMBER | | Data Type | metric |
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eCPCL eCPCL | | Field ID | metrics.ecpcl | | Type | NUMBER | | Data Type | metric |
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eCPCV eCPCV | | Field ID | metrics.ecpcv | | Type | NUMBER | | Data Type | metric |
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eCPE eCPE | | Field ID | metrics.ecpe | | Type | NUMBER | | Data Type | metric |
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eCPM eCPM | | Field ID | metrics.ecpm | | Type | NUMBER | | Data Type | metric |
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Engagement Rate Engagement Rate | | Field ID | metrics.engagementRate | | Type | PERCENT | | Data Type | metric |
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Engagements Engagements | | Field ID | metrics.engagements | | Type | NUMBER | | Data Type | metric |
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Frequency Ad Frequency | | Field ID | metrics.frequency | | Type | NUMBER | | Data Type | metric |
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Impression Conversion Rate Impression Conversion Rate | | Field ID | metrics.impressionConversionRate | | Type | PERCENT | | Data Type | metric |
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Impression Conversions Impression Conversions | | Field ID | metrics.impressionConversions | | Type | NUMBER | | Data Type | metric |
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Impression Secondary Conversions Impression Secondary Conversions | | Field ID | metrics.impressionSecondaryConversions | | Type | NUMBER | | Data Type | metric |
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Impressions Impressions | | Field ID | metrics.impressions | | Type | NUMBER | | Data Type | metric |
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Impressions % Impressions Percentage | | Field ID | metrics.impressionsPercentage | | Type | PERCENT | | Data Type | metric |
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Page Starts Page Starts | | Field ID | metrics.pageStarts | | Type | NUMBER | | Data Type | metric |
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Profit Profit | | Field ID | metrics.profit | | Type | NUMBER | | Data Type | metric |
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Profit % Profit Percentage | | Field ID | metrics.profitPercentage | | Type | PERCENT | | Data Type | metric |
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rCPA rCPA | | Field ID | metrics.rcpa | | Type | NUMBER | | Data Type | metric |
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Third-party CPC cost Third-party CPC cost | | Field ID | metrics.rcpc | | Type | NUMBER | | Data Type | metric |
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rCPCL rCPCL | | Field ID | metrics.rcpcl | | Type | NUMBER | | Data Type | metric |
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rCPE rCPE | | Field ID | metrics.rcpe | | Type | NUMBER | | Data Type | metric |
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Third-party CPM cost Third-party CPM cost | | Field ID | metrics.rcpm | | Type | NUMBER | | Data Type | metric |
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Revenue Revenue | | Field ID | metrics.revenue | | Type | NUMBER | | Data Type | metric |
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Revenue % Revenue Percentage | | Field ID | metrics.revenuePercentage | | Type | PERCENT | | Data Type | metric |
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ROAS Return on Ad Spend | | Field ID | metrics.roas | | Type | NUMBER | | Data Type | metric |
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Secondary Conversions Secondary Conversions | | Field ID | metrics.secondaryConversions | | Type | NUMBER | | Data Type | metric |
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Total Time Total Time | | Field ID | metrics.totalTime | | Type | NUMBER | | Data Type | metric |
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Unique Impressions Unique Impressions | | Field ID | metrics.uniqueImpressions | | Type | NUMBER | | Data Type | metric |
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Video Completion Rate Video Completion Rate | | Field ID | metrics.videoCompletionRate | | Type | PERCENT | | Data Type | metric |
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Video Completions Video Completions | | Field ID | metrics.videoCompletions | | Type | NUMBER | | Data Type | metric |
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Video Q1 Playbacks Video Q1 Playbacks | | Field ID | metrics.videoQ1Playbacks | | Type | NUMBER | | Data Type | metric |
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Video Q2 Playbacks Video Q2 Playbacks | | Field ID | metrics.videoQ2Playbacks | | Type | NUMBER | | Data Type | metric |
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Video Q3 Playbacks Video Q3 Playbacks | | Field ID | metrics.videoQ3Playbacks | | Type | NUMBER | | Data Type | metric |
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Video Starts Video Starts | | Field ID | metrics.videoStarts | | Type | NUMBER | | Data Type | metric |
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View Rate View Rate | | Field ID | metrics.viewRate | | Type | PERCENT | | Data Type | metric |
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Views Views | | Field ID | metrics.views | | Type | NUMBER | | Data Type | metric |
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