Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
Day of the month Day of the year |
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Day of the week Week of the year |
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Hour of the day Hour of the day |
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Month of the year Month of the year |
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Month and day Month and day |
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Quarter of the year Quarter of the year |
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Week of the year Week of the year |
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Week of the year (start Sunday) Week of the year |
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Year Year such as 2017. |
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Year month Year and month. |
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Normalized Date Year, month, and day. |
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Year month day hour Year, month, day, and hour. |
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Year Quarter Year and quarter. |
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Year week Year and week. |
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Ad Group Ad group or placement bucket. Example: Brand Awareness |
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Appt Count Number of appointments attributed to the spot. Example: 9 |
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Avg Sales Value Average value per sale. Example: 905.35 |
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Channel Channel that broadcast the spot. Example: ITV1 |
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Client Id Adalyser client identifier. Example: 1842 |
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Client Name Client name returned by Adalyser. Example: Example Brand UK |
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Client Cost Net client cost. Example: 975.25 |
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Cpa Cost per appointment. Example: 108.36 |
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Cpl Cost per lead. Example: 22.68 |
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Cpl Sources Desktop Desktop cost per lead. Example: 27.14 |
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Cpl Sources Mobile Mobile cost per lead. Example: 18.33 |
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Cps Cost per sale. Example: 162.54 |
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Cps Sources Desktop Desktop cost per sale. Example: 240.10 |
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Cps Sources Mobile Mobile cost per sale. Example: 121.90 |
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Creative Creative name for the TV spot. Example: Spring Promo 30s |
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Date Spot analysis date. Example: 2026-03-18 |
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Day Day label for the aired spot. Example: Wednesday |
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Daypart TV daypart bucket. Example: Peak |
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Gross Cost Gross media cost. Example: 1250.50 |
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Lead Actions New New-user lead actions. Example: 19 |
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Lead Actions Returning Returning-user lead actions. Example: 24 |
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Lead Attribute 4 Lead metric for custom attribute 4. Example: 6 |
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Lead Attribute 5 Lead metric for custom attribute 5. Example: 3 |
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Lead Baseline Baseline leads before uplift. Example: 12 |
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Lead Origins Direct Leads credited to direct traffic response. Example: 13 |
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Lead Origins Organic Search Leads credited to organic search response. Example: 7 |
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Lead Origins Paid Search Leads credited to paid search response. Example: 11 |
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Lead Sale Conv Rate Lead-to-sale conversion rate. Example: 0.14 |
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Lead Sources Desktop Desktop leads attributed to the spot. Example: 18 |
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Lead Sources Mobile Mobile leads attributed to the spot. Example: 25 |
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Lead Uplift Incremental lead uplift. Example: 31 |
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Lead Count Number of leads attributed to the spot. Example: 43 |
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Length Spot length in seconds. Example: 30 |
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Link Key Adalyser link key used to associate campaign entities. Example: CAMP-1001 |
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Market Market returned by Adalyser. Example: UK |
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Platform Advertising platform or inventory group. Example: Linear TV |
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Position Break position returned by Adalyser. Example: First in break |
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Product Product or campaign grouping. Example: Spring Sale |
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Programme Programme title linked to the spot. Example: Good Morning Britain |
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Roi Return on investment ratio. Example: 5.57 |
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Sale Attribute 4 Sale metric for custom attribute 4. Example: 1 |
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Sale Attribute 5 Sale metric for custom attribute 5. Example: 0 |
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Sale Origins Direct Sales credited to direct traffic response. Example: 3 |
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Sale Origins Organic Search Sales credited to organic search response. Example: 2 |
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Sale Origins Paid Search Sales credited to paid search response. Example: 1 |
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Sale Sources Desktop Desktop sales attributed to the spot. Example: 2 |
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Sale Sources Mobile Mobile sales attributed to the spot. Example: 4 |
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Sale Value Actions New Sales value from new-user actions. Example: 2875.00 |
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Sale Value Actions Returning Sales value from returning-user actions. Example: 2557.10 |
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Sale Value Attribute 4 Sales value for custom attribute 4. Example: 420.00 |
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Sale Value Attribute 5 Sales value for custom attribute 5. Example: 275.00 |
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Sale Value Origins Direct Sales value credited to direct response. Example: 3331.60 |
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Sale Value Origins Organic Search Sales value credited to organic search response. Example: 980.50 |
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Sale Value Origins Paid Search Sales value credited to paid search response. Example: 1120.00 |
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Sale Value Sources Desktop Desktop-attributed sales value. Example: 2100.00 |
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Sale Value Sources Mobile Mobile-attributed sales value. Example: 3332.10 |
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Sales Count Number of sales attributed to the spot. Example: 6 |
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Sales Value Revenue attributed to the spot. Example: 5432.10 |
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Sales House Sales house associated with the aired spot. Example: ITV Media |
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Status Campaign status returned by Adalyser. Example: Active |
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Timezone Timezone applied to the report. Example: Europe/London |
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Type Campaign type. Example: Linear |
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Week Start Start of the broadcast week. Example: 2026-03-16 |
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