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Metrics & dimensions
Find the fields you need for your next report.
43 metrics34 dimensions
77 fields
| Field | Details |
|---|---|
Ad Group Ad group or placement bucket. Example: Brand Awareness | Field IDadgroup |
Appt Count Number of appointments attributed to the spot. Example: 9 | Field IDappt_count |
Avg Sales Value Average value per sale. Example: 905.35 | Field IDavg_sales_value |
Channel Channel that broadcast the spot. Example: ITV1 | Field IDchannel |
Client Cost Net client cost. Example: 975.25 | Field IDclientcost |
Client Id Adalyser client identifier. Example: 1842 | Field IDclient_id |
Client Name Client name returned by Adalyser. Example: Example Brand UK | Field IDclient_name |
Cpa Cost per appointment. Example: 108.36 | Field IDcpa |
Cpl Cost per lead. Example: 22.68 | Field IDcpl |
Cpl Sources Desktop Desktop cost per lead. Example: 27.14 | Field IDcpl_sources_desktop |
Cpl Sources Mobile Mobile cost per lead. Example: 18.33 | Field IDcpl_sources_mobile |
Cps Cost per sale. Example: 162.54 | Field IDcps |
Cps Sources Desktop Desktop cost per sale. Example: 240.10 | Field IDcps_sources_desktop |
Cps Sources Mobile Mobile cost per sale. Example: 121.90 | Field IDcps_sources_mobile |
Creative Creative name for the TV spot. Example: Spring Promo 30s | Field IDcreative |
Date Spot analysis date. Example: 2026-03-18 | Field IDdate |
Day Day label for the aired spot. Example: Wednesday | Field IDday |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Daypart TV daypart bucket. Example: Peak | Field IDdaypart |
Gross Cost Gross media cost. Example: 1250.50 | Field IDgrosscost |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Lead Actions New New-user lead actions. Example: 19 | Field IDlead_actions_new |
Lead Actions Returning Returning-user lead actions. Example: 24 | Field IDlead_actions_returning |
Lead Attribute 4 Lead metric for custom attribute 4. Example: 6 | Field IDlead_attribute_4 |
Lead Attribute 5 Lead metric for custom attribute 5. Example: 3 | Field IDlead_attribute_5 |
Lead Baseline Baseline leads before uplift. Example: 12 | Field IDlead_baseline |
Lead Count Number of leads attributed to the spot. Example: 43 | Field IDleadcount |
Lead Origins Direct Leads credited to direct traffic response. Example: 13 | Field IDlead_origins_direct |
Lead Origins Organic Search Leads credited to organic search response. Example: 7 | Field IDlead_origins_organic_search |
Lead Origins Paid Search Leads credited to paid search response. Example: 11 | Field IDlead_origins_paid_search |
Lead Sale Conv Rate Lead-to-sale conversion rate. Example: 0.14 | Field IDlead_sale_conv_rate |
Lead Sources Desktop Desktop leads attributed to the spot. Example: 18 | Field IDlead_sources_desktop |
Lead Sources Mobile Mobile leads attributed to the spot. Example: 25 | Field IDlead_sources_mobile |
Lead Uplift Incremental lead uplift. Example: 31 | Field IDlead_uplift |
Length Spot length in seconds. Example: 30 | Field IDlength |
Link Key Adalyser link key used to associate campaign entities. Example: CAMP-1001 | Field IDlinkkey |
Market Market returned by Adalyser. Example: UK | Field IDmarket |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
Normalized Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Platform Advertising platform or inventory group. Example: Linear TV | Field IDplatform |
Position Break position returned by Adalyser. Example: First in break | Field IDposition |
Product Product or campaign grouping. Example: Spring Sale | Field IDproduct |
Programme Programme title linked to the spot. Example: Good Morning Britain | Field IDprogramme |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Roi Return on investment ratio. Example: 5.57 | Field IDroi |
Sale Attribute 4 Sale metric for custom attribute 4. Example: 1 | Field IDsale_attribute_4 |
Sale Attribute 5 Sale metric for custom attribute 5. Example: 0 | Field IDsale_attribute_5 |
Sale Origins Direct Sales credited to direct traffic response. Example: 3 | Field IDsale_origins_direct |
Sale Origins Organic Search Sales credited to organic search response. Example: 2 | Field IDsale_origins_organic_search |
Sale Origins Paid Search Sales credited to paid search response. Example: 1 | Field IDsale_origins_paid_search |
Sale Sources Desktop Desktop sales attributed to the spot. Example: 2 | Field IDsale_sources_desktop |
Sale Sources Mobile Mobile sales attributed to the spot. Example: 4 | Field IDsale_sources_mobile |
Sale Value Actions New Sales value from new-user actions. Example: 2875.00 | Field IDsale_value_actions_new |
Sale Value Actions Returning Sales value from returning-user actions. Example: 2557.10 | Field IDsale_value_actions_returning |
Sale Value Attribute 4 Sales value for custom attribute 4. Example: 420.00 | Field IDsale_value_attribute_4 |
Sale Value Attribute 5 Sales value for custom attribute 5. Example: 275.00 | Field IDsale_value_attribute_5 |
Sale Value Origins Direct Sales value credited to direct response. Example: 3331.60 | Field IDsale_value_origins_direct |
Sale Value Origins Organic Search Sales value credited to organic search response. Example: 980.50 | Field IDsale_value_origins_organic_search |
Sale Value Origins Paid Search Sales value credited to paid search response. Example: 1120.00 | Field IDsale_value_origins_paid_search |
Sale Value Sources Desktop Desktop-attributed sales value. Example: 2100.00 | Field IDsale_value_sources_desktop |
Sale Value Sources Mobile Mobile-attributed sales value. Example: 3332.10 | Field IDsale_value_sources_mobile |
Sales Count Number of sales attributed to the spot. Example: 6 | Field IDsales_count |
Sales House Sales house associated with the aired spot. Example: ITV Media | Field IDsaleshouse |
Sales Value Revenue attributed to the spot. Example: 5432.10 | Field IDsales_value |
Status Campaign status returned by Adalyser. Example: Active | Field IDstatus |
Timezone Timezone applied to the report. Example: Europe/London | Field IDtimezone |
Type Campaign type. Example: Linear | Field IDtype |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Week Start Start of the broadcast week. Example: 2026-03-16 | Field IDweekstart |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
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