Fields listing for Google Ad Manager

Day of the year

Week of the year

Hour of the day

Month of the year

Month and day

Quarter of the year

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, and day.

Year, month, day, and hour.

Year and quarter.

Year and week.

The number of people who engaged with your site or app in the specified date range from Google Analytics. Corresponds to "Active users" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Number of impressions with unmuted playback at start. Corresponds to "Active View % audible at start" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Total Active View audible impressions Corresponds to "Total Active View audible impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Number of impressions with unmuted playback through the entire stream. Corresponds to "Active View % audible through completion" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of impressions with unmuted playback through at least 25%. Corresponds to "Active View % audible through first quartile" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of impressions with unmuted playback through at least 50%. Corresponds to "Active View % audible through midpoint" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of impressions with unmuted playback through at least 75%. Corresponds to "Active View % audible through third quartile" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Total Active View audio enabled impressions Corresponds to "Total Active View audio eligible impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total Active View audio measurable impressions Corresponds to "Total Active View audio measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Active View total average time in seconds that specific impressions are reported as being viewable. Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Total number of impressions that were eligible to measure viewability. Corresponds to "Total Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Number of impressions where the ad player is in the background at any point during playback with volume > 0. Corresponds to "Active View % ever audible while backgrounded" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of impressions where volume > 0 at any point. Corresponds to "Active View % ever audible" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of impressions where the ad player is in the background at any point during playback. Corresponds to "Active View % ever backgrounded" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of impressions where volume = 0 at any point. Corresponds to "Active View % ever muted" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion. Corresponds to "Total Active View impressions audible and visible at completion" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The total number of impressions that were sampled and measured by active view. Corresponds to "Total Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view). Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The measurement source of a video ad. Corresponds to "Active View measurement source value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Active View measurement source localized name. Corresponds to "Active View measurement source" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Total Active View non-measurable impressions Corresponds to "Total Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total Active View non-viewable impressions Corresponds to "Total Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total Active View non-viewable impressions distribution Corresponds to "Total Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Total Active View percent audible impressions Corresponds to "Total Active View % audible impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of impressions where we were able to collect Active View+ signals. Corresponds to "Active View+ measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Revenue generated from Active View impressions. Corresponds to "Total Active View revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Total Active View undetermined impressions distribution Corresponds to "Total Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The total number of impressions viewed on the user's screen. Corresponds to "Total Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total Active View viewable impressions distribution Corresponds to "Total Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view). Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Active View AdExchange average time in seconds that specific impressions are reported as being viewable. Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Total number of impressions delivered by Ad Exchange that were eligible to measure viewability. Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view. Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view). Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ad Exchange Active View non-measurable impressions Corresponds to "Ad Exchange Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Ad Exchange Active View non-viewable impressions Corresponds to "Ad Exchange Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Ad Exchange Active View non-viewable impressions distribution Corresponds to "Ad Exchange Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ad Exchange Active View undetermined impressions distribution Corresponds to "Ad Exchange Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The number of impressions delivered by Ad Exchange viewed on the user's screen. Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Ad Exchange Active View viewable impressions distribution Corresponds to "Ad Exchange Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view). Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Number of clicks delivered by the Ad Exchange. Corresponds to "Ad Exchange clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The average effective cost-per-click earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange CPC" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions). Corresponds to "Ad Exchange CTR" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation to ad requests. Corresponds to "Ad Exchange delivery rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Total impressions delivered by the Ad Exchange. Corresponds to "Ad Exchange impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The total number of impressions based on the number of ad viewers. Corresponds to "Ad Exchange impressions per ad viewer" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

The total number of impressions based on the number of sessions. Corresponds to "Ad Exchange impressions per session" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

The increase in revenue gained for won impressions over the applicable third party price (the minimum CPM or the best price specified during dynamic allocation), Corresponds to "Ad Exchange lift earnings" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The number of responses served divided by the number of queries eligible in ad exchange. Corresponds to "Ad Exchange match rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The ratio of matched ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Matched Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Matched Ad Requests). Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The average effective cost per thousand matched ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation. Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Total opportunities from video VAST error within the waterfall for backfill ads. Corresponds to "Ad Exchange opportunities from errors" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Number of opportunities from impressions within the waterfall for backfill ads. Corresponds to "Ad Exchange opportunities from impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered. Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered. Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue. Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD). Corresponds to "Ad Exchange revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners. Corresponds to "Ad Exchange plus yield group eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Total impressions delivered by the Ad Exchange and third-party networks. Corresponds to "Ad Exchange plus yield group impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Revenue generated from the Ad Exchange and Yield Group, calculated in your network's currency and time zone. Corresponds to "Ad Exchange plus yield group revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The total number of times that an Ad Exchange ad is delivered. Corresponds to "Ad Exchange responses served" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone. Corresponds to "Ad Exchange revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The Ad Exchange revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Ad Exchange revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The total amount of Ad Exchange revenue based on the number of ad viewers. Corresponds to "Ad Exchange revenue per ad viewer" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The ratio of total ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Total Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Total Ad Requests). Corresponds to "Ad Exchange total request CTR" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The average effective cost per thousand ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners. Corresponds to "Ad Exchange total request eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The number of programmatic eligible queries in Ad Exchange. Corresponds to "Ad Exchange total requests" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Ad experiences type. Corresponds to "Ad experiences value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the Ad experiences type. Corresponds to "Ad experiences" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Length of time in seconds that an ad is visible on the user's screen from Google Analytics. Corresponds to "Ad exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Shows an ENUM value describing whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page. Corresponds to "Ad location value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Shows a localized string describing whether a given piece of publisher inventory was above (ATF) or below the fold (BTF) of a page. Corresponds to "Ad location" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The total number of times that an ad request is sent to the ad server including dynamic allocation. Corresponds to "Total ad requests" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Active View ad server average time in seconds that specific impressions are reported as being viewable. Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Total number of impressions delivered by the ad server that were eligible to measure viewability. Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of impressions delivered by the ad server that were sampled, and measurable by active view. Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view). Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The number of impressions delivered by Ad Server that were not measured. For example, impressions where measurement was attempted but failed. Corresponds to "Ad server Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of impressions delivered by Ad Server that were measured by active view, but deemed not viewable. Corresponds to "Ad server Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The fraction of non-viewable impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Revenue generated from Ad Server Active View impressions. Corresponds to "Ad server Active View revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The fraction of non-eligible impressions among eligible impressions from Ad Server in Active View reporting." Corresponds to "Ad server Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The number of impressions delivered by the ad server viewed on the user's screen. Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The fraction of viewable impressions among eligible impressions from Ad Server in Active View reporting. Corresponds to "Ad server Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view). Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server. Corresponds to "Ad server average eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value. Corresponds to "Ad server average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Total raw impressions counted when creative begins to render or the first frame of a video is shown. Corresponds to "Ad server begin to render impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting. Corresponds to "Ad server clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of completed views for ad server. Corresponds to "Ad server completed views" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total coviewed impressions delivered by the Ad Server. Corresponds to "Ad server impressions (co-viewed)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server CPD revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions). Corresponds to "Ad server CTR" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting. Corresponds to "Ad server total revenue (gross)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server, excluding CPD revenue. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting. Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Total impressions delivered by the Ad Server. Corresponds to "Ad server impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total impressions delivered by the Ad Server with companion impressions. Corresponds to "Ad server impressions with companion" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Impressions (via begin to render methodology) delivered by the Google Ad Manager server considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Corresponds to "Ad server inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total number of ad server VAST errors discounting errors generated from video fallback ads. Corresponds to "Ad Server opportunities from errors" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total number of ad server impressions discounting video fallback impressions. Corresponds to "Ad Server opportunities from impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered. Corresponds to "Ad server clicks (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered. Corresponds to "Ad server impressions (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue. Corresponds to "Ad server revenue (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue. Corresponds to "Ad server revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The total number of times that an ad is served by the ad server. Corresponds to "Ad server responses served" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server total revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The Google Ad Manager server revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network. Corresponds to "Ad server revenue paid through MCM auto-payment" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue. Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The number of clicks delivered by the ad server by explicit custom criteria targeting. Corresponds to "Ad server targeted clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of impressions delivered by the ad server by explicit custom criteria targeting. Corresponds to "Ad server targeted impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of tracked ads delivered by the ad server. Corresponds to "Ad server tracked ads" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server. Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total clicks delivered by the Ad Server before spam filtering. Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Total downloaded impressions delivered by the Ad Server before spam filtering. Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of tracked ads delivered by the ad server before invalid traffic filtrations. Corresponds to "Ad server unfiltered tracked ads" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The domain of the ad technology provider associated with the bid. Corresponds to "Ad technology provider domain" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of the ad technology provider associated with the bid. Corresponds to "Ad technology provider ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of the ad technology provider associated with the bid. Corresponds to "Ad technology provider" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Segmentation of ad types. Corresponds to "Ad type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the ad type. Corresponds to "Ad type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The code of the ad unit where the ad was requested. Corresponds to "Ad unit code" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO`, `REACH` Data format: `STRING`

The code of the first level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 1" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the tenth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 10" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the eleventh level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 11" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the twelfth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 12" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the thirteenth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 13" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the fourteenth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 14" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the fifteenth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 15" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the sixteenth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 16" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the second level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 2" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the third level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 3" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the fourth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 4" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the fifth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 5" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the sixth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 6" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the seventh level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 7" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the eighth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 8" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The code of the ninth level ad unit of the ad unit where the ad was requested. Corresponds to "Ad unit code level 9" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

Length of time in seconds that an ad unit is visible on the user's screen from Google Analytics. Corresponds to "Ad unit exposure (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

The ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO`, `REACH`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `IDENTIFIER`

The first level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 1" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The tenth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 10" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The eleventh level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 11" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The twelfth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 12" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The thirteenth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 13" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The fourteenth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 14" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The fifteenth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 15" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The sixteenth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 16" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The second level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 2" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The third level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 3" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The fourth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 4" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The fifth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 5" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The sixth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 6" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The seventh level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 7" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The eighth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 8" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The ninth level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID level 9" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `IDENTIFIER`

The top-level ad unit ID of the ad unit where the ad was requested. Corresponds to "Ad unit ID (top level)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `IDENTIFIER`

The name of the ad unit where the ad was requested. Corresponds to "Ad unit" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO`, `REACH`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `STRING`

The first level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 1" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The tenth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 10" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The eleventh level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 11" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The twelfth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 12" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The thirteenth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 13" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The fourteenth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 14" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The fifteenth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 15" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The sixteenth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 16" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The second level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 2" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The third level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 3" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The fourth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 4" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The fifth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 5" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The sixth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 6" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The seventh level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 7" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The eighth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 8" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The ninth level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit level 9" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The top-level ad unit name of the ad unit where the ad was requested. Corresponds to "Ad unit (top level)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `STRING`

The reward amount of the ad unit where the ad was requested. Corresponds to "Ad unit reward amount" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED`, `REACH` Data format: `INTEGER`

The reward type of the ad unit where the ad was requested. Corresponds to "Ad unit reward type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED`, `REACH` Data format: `STRING`

The status of the ad unit Corresponds to "Ad unit status value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `ENUM` Values: AdUnitStatus

The name of the status of the ad unit Corresponds to "Ad unit status" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The number of users who viewed an ads on your site or app in the specified date range from Google Analytics. Corresponds to "Ad viewers" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Active View AdSense average time in seconds that specific impressions are reported as being viewable. Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Total number of impressions delivered by AdSense that were eligible to measure viewability. Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of impressions delivered by AdSense that were sampled, and measurable by active view. Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view). Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

AdSense Active View non-measurable impressions Corresponds to "AdSense Active View non-measurable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

AdSense Active View non-viewable impressions Corresponds to "AdSense Active View non-viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

AdSense Active View non-viewable impressions distribution Corresponds to "AdSense Active View non-viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

AdSense Active View undetermined impressions distribution Corresponds to "AdSense Active View undetermined impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The number of impressions delivered by AdSense viewed on the user's screen. Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

AdSense Active View viewable impressions distribution Corresponds to "AdSense Active View viewable impression distribution" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view). Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation. Corresponds to "AdSense average eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Number of clicks delivered by AdSense demand channel. Corresponds to "AdSense clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions). Corresponds to "AdSense CTR" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Total impressions delivered by AdSense. Corresponds to "AdSense impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered. Corresponds to "AdSense clicks (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered. Corresponds to "AdSense impressions (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue. Corresponds to "AdSense revenue (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD). Corresponds to "AdSense revenue w/o CPD (%)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The total number of times that an AdSense ad is delivered. Corresponds to "AdSense responses served" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone. Corresponds to "AdSense revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Advertiser credit status ENUM Corresponds to "Advertiser credit status value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED` Data format: `ENUM`

Advertiser credit status localized name Corresponds to "Advertiser credit status" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED` Data format: `STRING`

The domain name of the advertiser. Corresponds to "Advertiser domain" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID used in an external system for advertiser identification Corresponds to "Advertiser external ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

The ID of an advertiser company assigned to an order Corresponds to "Advertiser ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED` Data format: `IDENTIFIER`

The name of an advertiser company assigned to an order Corresponds to "Advertiser" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED` Data format: `STRING`

The name of the contact associated with an advertiser company Corresponds to "Advertiser primary contact" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

Advertiser status ENUM Corresponds to "Advertiser status value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Advertiser status localized name Corresponds to "Advertiser status" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Advertiser type ENUM Corresponds to "Advertiser type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED` Data format: `ENUM`

Advertiser type localized name Corresponds to "Advertiser type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED` Data format: `STRING`

The category of an advertiser, such as Arts & Entertainment or Travel & Tourism. Corresponds to "Advertiser vertical" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Classification of different Ad Exchange products. Corresponds to "Ad Exchange product value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `REVENUE_VERIFICATION` Data format: `ENUM`

Localized name of the classification of different Ad Exchange products. Corresponds to "Ad Exchange product" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REVENUE_VERIFICATION` Data format: `STRING`

User age bracket enum. Corresponds to "Age bracket value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized user age bracket returned from Google Analytics. For example, "18-24", "25-34", "35-44", "45-54", "55-64", "65+". Corresponds to "Age bracket" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of an agency at level 1 of agency hierarchy. Corresponds to "Agency ID (Level 1)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of an agency at level 1 of agency hierarchy. Corresponds to "Agency (Level 1)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of an agency at level 2 of agency hierarchy. Corresponds to "Agency ID (Level 2)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of an agency at level 2 of agency hierarchy. Corresponds to "Agency (Level 2)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of an agency at level 3 of agency hierarchy. Corresponds to "Agency ID (Level 3)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of an agency at level 3 of agency hierarchy. Corresponds to "Agency (Level 3)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Property ID in Google Analytics Corresponds to "Analytics property ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Property name in Google Analytics Corresponds to "Analytics property" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Enum value for App Tracking Transparency consent status. Corresponds to "App Tracking Transparency consent status value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized string value for App Tracking Transparency consent status. Corresponds to "App Tracking Transparency consent status" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The app version. Corresponds to "App version" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The name of Auction Package deal Corresponds to "Auction package deal" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of Auction Package deal Corresponds to "Auction package deal ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Name of billable audience segment. Corresponds to "Audience segment (billable)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Cost of the audience segment. Corresponds to "Audience segment cost" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

ID of the data provider for the audience segment. Corresponds to "Audience segment data provider ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Name of the data provider for the audience segment. Corresponds to "Audience segment data provider" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

ID of billable audience segment. Corresponds to "Audience segment ID (billable)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

ID of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item. Corresponds to "Audience segment ID (targeted)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `IDENTIFIER`

Name of targeted audience segment, including all first-party and third-party segments that matched the user on the winning line item. Corresponds to "Audience segment (targeted)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `STRING`

Number of AdID identifiers in the audience segment. Corresponds to "Audience segment (targeted) AdID size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of Amazon Fire identifiers in the audience segment. Corresponds to "Audience segment (targeted) Amazon Fire size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of Android TV identifiers in the audience segment. Corresponds to "Audience segment (targeted) Android TV size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of Apple TV identifiers in the audience segment. Corresponds to "Audience segment (targeted) Apple TV size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of IDFA identifiers in the audience segment. Corresponds to "Audience segment (targeted) IDFA size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of mobile web identifiers in the audience segment. Corresponds to "Audience segment (targeted) mobile web size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of PlayStation identifiers in the audience segment. Corresponds to "Audience segment (targeted) PlayStation size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of PPID identifiers in the audience segment. Corresponds to "Audience segment (targeted) PPID size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of Roku identifiers in the audience segment. Corresponds to "Audience segment (targeted) Roku size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of Samsung TV identifiers in the audience segment. Corresponds to "Audience segment (targeted) Samsung TV size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Number of identifiers in the audience segment. Corresponds to "Audience segment (targeted) size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Status of the audience segment. Corresponds to "Audience segment (targeted) status value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `ENUM`

Name of the status of the audience segment. Corresponds to "Audience segment (targeted) status" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `STRING`

Number of Xbox identifiers in the audience segment. Corresponds to "Audience segment (targeted) Xbox size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS` Data format: `INTEGER`

Enum value of Auto refreshed traffic. Corresponds to "Auto refreshed traffic value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Indicates if the traffic is from auto-refreshed ad requests. Corresponds to "Auto refreshed traffic" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange. Corresponds to "Total average eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange. Corresponds to "Total average eCPM w/o CPD" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `MONEY`

Average user engagement seconds per session in Google Analytics. Corresponds to "Average engagement time per session (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Average user engagement seconds per user in Google Analytics. Corresponds to "Average engagement time per user (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Average total purchase revenue per user in Google Analytics. Corresponds to "ARPPU" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Average revenue earned from each active user in Google Analytics. Corresponds to "ARPU" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

Average length of a session in Google Analytics. Corresponds to "Average session duration (seconds)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

The average CPM of the bids submitted by bidders. Corresponds to "Average bid CPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The cpm range within which a bid falls. Corresponds to "Bid Range" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `BID_RANGE`

The reason a bid was rejected. Corresponds to "Bid rejection reason value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The localized name of the reason a bid was rejected. Corresponds to "Bid rejection reason" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The encrypted version of BIDDER_ID. Corresponds to "Bidder encrypted ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REVENUE_VERIFICATION`, `ADS_TRAFFIC_NAVIGATOR` Data format: `STRING`

The name of the bidder. Corresponds to "Bidder" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REVENUE_VERIFICATION`, `ADS_TRAFFIC_NAVIGATOR` Data format: `STRING`

The number of bids. Corresponds to "Bids" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The ratio of (sessions - engaged sessions) / sessions. Corresponds to "Bounce rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The amount of information about the Publisher's page sent to the buyer who purchased the impressions. Corresponds to "Branding type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The localized version of branding type, the amount of information about the Publisher's page sent to the buyer who purchased the impressions. Corresponds to "Branding type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Browser category. Corresponds to "Browser category value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `REACH`, `OFF_PROPERTY_CAMPAIGNS`, `ON_PLATFORM_MULTICALL` Data format: `ENUM`

Browser category name. Corresponds to "Browser category" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH`, `OFF_PROPERTY_CAMPAIGNS`, `ON_PLATFORM_MULTICALL` Data format: `STRING`

The ID of the browser. Corresponds to "Browser ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS`, `ON_PLATFORM_MULTICALL` Data format: `IDENTIFIER`

The name of the browser. Corresponds to "Browser" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS`, `ON_PLATFORM_MULTICALL` Data format: `STRING`

The ID of the buyer network. Corresponds to "Buyer network ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The name of the buyer network. Corresponds to "Buyer network" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Mobile carrier ID. Corresponds to "Carrier ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Name of the mobile carrier. Corresponds to "Carrier" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Inventory segmentation by channel. Corresponds to "Channel" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Child Publisher Network Code Corresponds to "Child network code" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Child Publisher Network ID Corresponds to "Child network ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Child Partner Network Name Corresponds to "Child network" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The criteria ID of the city in which the ad served. Corresponds to "City ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `IDENTIFIER`

The name of the city in which the ad served. Corresponds to "City" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `STRING`

The ID of an advertiser, classified by Google, associated with a creative transacted Corresponds to "Advertiser ID (classified)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `IDENTIFIER`

The name of an advertiser, classified by Google, associated with a creative transacted Corresponds to "Advertiser (classified)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `STRING`

ID of the brand, as classified by Google, Corresponds to "Brand ID (classified)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `IDENTIFIER`

Name of the brand, as classified by Google, Corresponds to "Brand (classified)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `STRING`

The number of times a user clicked on an ad. Corresponds to "Total clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `ADS_TRAFFIC_NAVIGATOR`, `AD_SPEED` Data format: `INTEGER`

The total number of times that the code for an ad is served by the ad server including dynamic allocation. Corresponds to "Total code served count" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `ADS_TRAFFIC_NAVIGATOR` Data format: `INTEGER`

ID of the video content bundle served. Corresponds to "Content bundle ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `YOUTUBE_CONSOLIDATED` Data format: `IDENTIFIER`

Name of the video content bundle served. Corresponds to "Content bundle" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `YOUTUBE_CONSOLIDATED` Data format: `STRING`

ID of the video content metadata namespace served. Corresponds to "CMS metadata key ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `YOUTUBE_CONSOLIDATED` Data format: `IDENTIFIER`

Name of the video content metadata namespace served. Corresponds to "CMS metadata key" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `YOUTUBE_CONSOLIDATED` Data format: `STRING`

The display name of the CMS content. Corresponds to "Content source name" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `YOUTUBE_CONSOLIDATED` Data format: `STRING`

The CMS content ID of the video content. Corresponds to "ID of the video in the content source" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `YOUTUBE_CONSOLIDATED` Data format: `STRING`

ID of the video content served. Corresponds to "Content ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `YOUTUBE_CONSOLIDATED` Data format: `IDENTIFIER`

Content mapping presence ENUM value Corresponds to "Content mapping presence value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Content mapping presence name Corresponds to "Content mapping presence" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Name of the video content served. Corresponds to "Content" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `YOUTUBE_CONSOLIDATED` Data format: `STRING`

The continent in which the ad served (derived from country). Corresponds to "Continent value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The name of the continent in which the ad served (derived from country). Corresponds to "Continent" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ISO code of the country in which the ad served. Corresponds to "Country code" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `PRIVACY_AND_MESSAGING`, `AD_SPEED`, `YOUTUBE_CONSOLIDATED`, `ON_PLATFORM_MULTICALL` Data format: `STRING`

The criteria ID of the country in which the ad served. Corresponds to "Country ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `PRIVACY_AND_MESSAGING`, `AD_SPEED`, `YOUTUBE_CONSOLIDATED`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `IDENTIFIER`

The name of the country in which the ad served. Corresponds to "Country" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `PRIVACY_AND_MESSAGING`, `AD_SPEED`, `YOUTUBE_CONSOLIDATED`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `STRING`

Enum value of creative billing type Corresponds to "Creative billing type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized string value of creative billing type Corresponds to "Creative billing type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Represents the click-through URL of a creative Corresponds to "Creative click through url" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of a creative Corresponds to "Creative ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED`, `REAL_TIME_VIDEO`, `OFF_PROPERTY_CAMPAIGNS` Data format: `IDENTIFIER`

Creative name Corresponds to "Creative" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED`, `REAL_TIME_VIDEO`, `OFF_PROPERTY_CAMPAIGNS` Data format: `STRING`

ENUM describing whether the creative is part of a creative set or a normal creative. Corresponds to "Creative or creative set value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized string name of whether the creative is part of a creative set or a normal creative. Corresponds to "Creative or creative set" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Creative Policies filtering. Corresponds to "Creative policies filtering value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the Creative Policies filtering. Corresponds to "Creative policies filtering" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Creative Protections filtering. Corresponds to "Creative protections filtering value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the Creative Protections filtering. Corresponds to "Creative protections filtering" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

ENUM describing whether the creative is part of a creative set and if so, what its role in the creative set is. Corresponds to "Creative set role type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name describing whether the creative is part of a creative set and if so, what its role in the creative set is. Corresponds to "Creative set role type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Whether the creative has an SSL compliance override, and how the override has been set. Corresponds to "Creative SSL compliance override value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the creative SSL compliance override. Corresponds to "Creative SSL compliance override" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The result of an Ad Manager scan of the creative. Corresponds to "Creative SSL scan result value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the creative SSL scan result. Corresponds to "Creative SSL scan result" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The size of the ad unit that the creative is intended to occupy, such as "468 x 60". Corresponds to "Creative target ad unit size" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED`, `REAL_TIME_VIDEO`, `OFF_PROPERTY_CAMPAIGNS` Data format: `STRING`

Creative technology ENUM Corresponds to "Creative technology value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Creative technology localized name Corresponds to "Creative technology" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Third party vendor name of a creative Corresponds to "Creative third party vendor" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Enum value of creative type Corresponds to "Creative type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `ENUM`

Localized string name of creative type Corresponds to "Creative type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `STRING`

Creative vendor ID. Corresponds to "Creative vendor ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Name of the Creative vendor. Corresponds to "Creative vendor" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The third party where Google Ad Manager was redirected for the creative, based on the domain. Corresponds to "Creative video redirect third party" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions. Corresponds to "Total CTR" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `AD_SPEED` Data format: `PERCENT`

The ID of a Curation partner Corresponds to "Curation partner ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of a Curation partner Corresponds to "Curation partner" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Custom event ID Corresponds to "Custom event id" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Custom event name Corresponds to "Custom event" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Custom event type Corresponds to "Custom event type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the custom event type Corresponds to "Custom event type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of an ad spot. An ad spot can be added to an ad break template, as well as directly targeted by a video line item. Corresponds to "Custom spot ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of an ad spot. An ad spot can be added to an ad break template, as well as directly targeted by a video line item. Corresponds to "Custom spot" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Breaks down reporting data by date. Corresponds to "Date" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `PRIVACY_AND_MESSAGING`, `REVENUE_VERIFICATION`, `AD_SPEED`, `REAL_TIME_VIDEO`, `YOUTUBE_CONSOLIDATED`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `DATE`

Breaks down reporting data by day of the week. Monday is 1 and 7 is Sunday. Corresponds to "Day of week" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `PRIVACY_AND_MESSAGING`, `YOUTUBE_CONSOLIDATED`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR` Data format: `INTEGER`

The ID of the buyer of a deal. Corresponds to "Deal buyer ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of the buyer of a deal. Corresponds to "Deal buyer" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Deal ID Corresponds to "Deal ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `ADS_TRAFFIC_NAVIGATOR` Data format: `STRING`

Deal name Corresponds to "Deal" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `ADS_TRAFFIC_NAVIGATOR` Data format: `STRING`

Bid rate for a deal. Corresponds to "Deals bid rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of bid requests sent for a deal. Corresponds to "Deals bid requests" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Number of bids received for a deal. Corresponds to "Deals bids" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Bid win rate for a deal. Corresponds to "Deals win rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Number of winning bids for a deal. Corresponds to "Deals winning bids" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The ID of the secure signals that were sent to the bidder who won the impression. Corresponds to "Secure signal ID (delivered)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of the secure signals that were sent to the bidder who won the impression. Corresponds to "Secure signal name (delivered)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Demand channel. Corresponds to "Demand channel value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `REACH`, `REVENUE_VERIFICATION`, `AD_SPEED` Data format: `ENUM`

Demand channel name. Corresponds to "Demand channel" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH`, `REVENUE_VERIFICATION`, `AD_SPEED` Data format: `STRING`

Demand subchannel. Corresponds to "Demand subchannel value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Demand subchannel name. Corresponds to "Demand subchannel" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The device on which an ad was served. Corresponds to "Device value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The device category to which an ad is being targeted. Corresponds to "Device category value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `PRIVACY_AND_MESSAGING`, `AD_SPEED`, `REAL_TIME_VIDEO`, `OFF_PROPERTY_CAMPAIGNS`, `ON_PLATFORM_MULTICALL` Data format: `ENUM`

The name of the category of device (smartphone, feature phone, tablet, or desktop) to which an ad is being targeted. Corresponds to "Device category" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `PRIVACY_AND_MESSAGING`, `AD_SPEED`, `REAL_TIME_VIDEO`, `OFF_PROPERTY_CAMPAIGNS`, `ON_PLATFORM_MULTICALL` Data format: `STRING`

Device manufacturer ID Corresponds to "Device manufacturer ID" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Device manufacturer name Corresponds to "Device manufacturer" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Device model ID Corresponds to "Device model ID" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Device model name Corresponds to "Device model" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The localized name of the device on which an ad was served. Corresponds to "Device" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Percentage of ad responses that didn't result in an impression. Corresponds to "Drop-off rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The ID of DSP Seat Corresponds to "DSP seat ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Categorization of inventory sources based on AdX dynamic allocation backfill type. Corresponds to "Dynamic allocation value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the dynamic allocation type. Corresponds to "Dynamic allocation" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Engaged session count from Google Analytics. Corresponds to "Engaged sessions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Engaged sessions per user from Google Analytics. Corresponds to "Engaged sessions per user" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

The ratio of engaged sessions to sessions. Corresponds to "Engagement rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

Status of Encrypted Signals for Publishers delivery. Corresponds to "Secure signal delivery value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the ESP delivery status. Corresponds to "Secure signal delivery" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Whether Encrypted Signals for Publishers are present on the ad request. Corresponds to "Secure signal presence value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the ESP presence status. Corresponds to "Secure signal presence" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Exchange bidding deal ID. Corresponds to "Exchange bidding deal id" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Exchange bidding deal type. Corresponds to "Exchange bidding deal type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the exchange bidding deal type. Corresponds to "Exchange bidding deal type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

ID of the yield partner as classified by Google Corresponds to "Yield partner ID (classified)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

Name of the yield partner as classified by Google Corresponds to "Yield partner (classified)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The rate at which an ad request is filled by the ad server including dynamic allocation. Corresponds to "Total fill rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The ID of the first look pricing rule. Corresponds to "First look pricing rule ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of the first look pricing rule. Corresponds to "First look pricing rule" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Whether a first-party user identifier was present on a given ad-request. Corresponds to "First-party ID status value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The localized name of whether a first-party user identifier was present on a given ad-request. Corresponds to "First-party ID status" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

User gender enum value returned from Google Analytics. Corresponds to "Gender value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized user gender returned from Google Analytics. For example, "male", "female". Corresponds to "Gender" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The number of clicks joined with Google Analytics data. Corresponds to "Google Analytics clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The click-through rate from Google Analytics data. Corresponds to "Google Analytics CTR" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The eCPM revenue data from Google Analytics. Corresponds to "Google Analytics eCPM" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The number of impressions joined with Google Analytics data. Corresponds to "Google Analytics impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The amount of revenue joined with Google Analytics data. Corresponds to "Google Analytics revenue" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `MONEY`

The ID of a Google Analytics stream. For example, web site or mobile app Corresponds to "Google Analytics stream ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of a Google Analytics stream. For example, web site or mobile app. Corresponds to "Google Analytics stream" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Number of views of a web site or mobile screen from Google Analytics. Corresponds to "Views" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Number of views per user from Google Analytics. Corresponds to "Views per user" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DOUBLE`

Header Bidder integration type. Corresponds to "Header bidder integration type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized name of the Header Bidder integration type. Corresponds to "Header bidder integration type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Breaks down reporting data by hour in one day. Corresponds to "Hour" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REAL_TIME_VIDEO`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR`, `ON_PLATFORM_MULTICALL` Data format: `INTEGER`

Impression Counting Method ENUM. Corresponds to "Impression counting method value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Localized impression counting method name. Corresponds to "Impression counting method" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners. Corresponds to "Total impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `ADS_TRAFFIC_NAVIGATOR`, `AD_SPEED` Data format: `INTEGER`

The number of impressions (via begin to render methodology) considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Only applied to CTV ads. Corresponds to "Inactive begin to render impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The interaction type of an ad. Corresponds to "Interaction type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The localized name of the interaction type of an ad. Corresponds to "Interaction type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

User interest returned from Google Analytics. Corresponds to "Interests" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

Inventory format. The format of the ad unit (e.g, banner) where the ad was requested. Corresponds to "Inventory format value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

Inventory format name. The format of the ad unit (e.g, banner) where the ad was requested. Corresponds to "Inventory format" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The ID of the inventory share assignment. Corresponds to "Inventory share assignment ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The name of the inventory share assignment. Corresponds to "Inventory share assignment" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The result of an inventory share. Corresponds to "Inventory share outcome value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The localized name of the result of an inventory share. Corresponds to "Inventory share outcome" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The partner ad server of the inventory share. Corresponds to "Inventory share partner ad server value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The localized name of the partner ad server. Corresponds to "Inventory share partner ad server" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The total number of partner unfilled opportunities from an inventory share Corresponds to "Inventory share partner unfilled opportunities" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The target share percent of the inventory share assignment Corresponds to "Partner target share percent" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `PERCENT`

The type of the inventory share. Corresponds to "Inventory share type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL` Data format: `ENUM`

The localized name of the inventory share type. Corresponds to "Inventory share type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The total number of inventory shares Corresponds to "Inventory shares" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Inventory type. The kind of web page or device where the ad was requested. Corresponds to "Inventory type (expanded) value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR` Data format: `ENUM`

Inventory type name. The kind of web page or device where the ad was requested. Corresponds to "Inventory type (expanded)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR` Data format: `STRING`

The number of invoiced impressions. Corresponds to "Invoiced impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

The number of invoiced unfilled impressions. Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `INTEGER`

Whether traffic is Adx Direct. Corresponds to "Is AdX Direct" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `BOOLEAN`

If curation was targeted by the buyer when buying the impression Corresponds to "Is curation targeted" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `BOOLEAN`

Whether the query was dropped. Corresponds to "Is Dropped" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `BOOLEAN`

Whether traffic is First Look. Corresponds to "Is First Look" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `BOOLEAN`

The Custom Targeting Value ID Corresponds to "Key-values ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `IDENTIFIER`

The Custom Targeting Value formatted like `{keyName}={valueName}` Corresponds to "Key-values" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `STRING`

The agency of the order associated with the line item. Corresponds to "Line item agency" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

Whether a Line item is archived. Corresponds to "Line item is archived" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `BOOLEAN`

Line item companion delivery option ENUM value. Corresponds to "Line item companion delivery option value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `ENUM` Values: LineItemCompanionDeliveryType

Localized line item companion delivery option name. Corresponds to "Line item companion delivery option" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

The computed status of the LineItem. Corresponds to "Line item computed status value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `ENUM` Values: LineItemComputedStatus

The localized name of the computed status of the LineItem. Corresponds to "Line item computed status" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The contracted units bought for the Line item. Corresponds to "Line item contracted quantity" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `INTEGER`

The cost per unit of the Line item. Corresponds to "Line item rate" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `MONEY`

Line item cost type ENUM value. Corresponds to "Line item cost type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `ENUM` Values: LineItemCostType

Localized line item cost type name. Corresponds to "Line item cost type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

Represent the end date of a creative associated with line item Corresponds to "Line item creative end date" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DATE`

The creative rotation type of the LineItem. Corresponds to "Line item creative rotation type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `ENUM` Values: CreativeRotationType

The localized name of the creative rotation type of the LineItem. Corresponds to "Line item creative rotation type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

Represent the start date of a creative associated with line item Corresponds to "Line item creative start date" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL` Data format: `DATE`

The 3 letter currency code of the Line Item Corresponds to "Line item currency code" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The progress made for the delivery of the Line item. Corresponds to "Line item delivery indicator" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH`, `REAL_TIME_VIDEO` Data format: `PERCENT`

The delivery rate type of the LineItem. Corresponds to "Line item delivery rate type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `ENUM` Values: LineItemDeliveryRateType

The localized name of the delivery rate type of the LineItem. Corresponds to "Line item delivery rate type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `STRING`

The discount of the LineItem in whole units in the LineItem's currency code, or if unspecified the Network's currency code. Corresponds to "Line item discount (absolute)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `MONEY`

The discount of the LineItem in percentage. Corresponds to "Line item discount (percentage)" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `WHOLE_PERCENT`

The end date of the Line item. Corresponds to "Line item end date" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `DATE`

The end date and time of the Line item. Corresponds to "Line item end time" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `TIMESTAMP`

The ENUM value of the environment a LineItem is targeting. Corresponds to "Line item environment type value" in the Ad Manager UI (when showing API fields). Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `ENUM` Values: EnvironmentType

The localized name of the environment a LineItem is targeting. Corresponds to "Line item environment type" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

The deal ID of the Line item. Set for Programmatic Direct campaigns. Corresponds to "Line item deal ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `IDENTIFIER`

The external ID of the Line item. Corresponds to "Line item external ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

The frequency cap of the Line item (descriptive string). Corresponds to "Line item frequency cap" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

Line item ID. Corresponds to "Line item ID" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO`, `OFF_PROPERTY_CAMPAIGNS`, `ADS_TRAFFIC_NAVIGATOR` Data format: `IDENTIFIER`

The application that last modified the Line Item. Corresponds to "Line item last modified by app" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `STRING`

The total number of clicks delivered of the lifetime of the Line item. Corresponds to "Line item lifetime clicks" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `INTEGER`

The total number of impressions delivered over the lifetime of the Line item. Corresponds to "Line item lifetime impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `INTEGER`

The total number of viewable impressions delivered over the lifetime of the Line item. Corresponds to "Line item lifetime viewable impressions" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `FUTURE_SELL_THROUGH`, `REACH`, `AD_SPEED`, `REAL_TIME_VIDEO` Data format: `INTEGER`

Whether or not the Line item is Makegood. Makegood refers to free inventory offered to buyers to compensate for mistakes or under-delivery in the original campaigns. Corresponds to "Line item is makegood" in the Ad Manager UI. Compatible with the following report types: `HISTORICAL`, `REACH` Data format: `BOOLEAN`