Find the fields you need for your next report.
57 fields
| Field | Details |
|---|---|
Advertiser eCPM Advertiser eCPM. | Field IDadvertiser_ecpm |
Advertiser Name Advertiser name returned by the exchange report. | Field IDadvertiser_name |
AU Postal Area Australian postal area. | Field IDau_postal_area |
AU State Australian state. | Field IDau_state |
Buy Type Vistar buy type. | Field IDbuy_type |
CA Economic Region Canadian economic region. | Field IDca_economic_region |
CA Forward Sortation Area Canadian forward sortation area. | Field IDca_forward_sortation_area |
CA Province Canadian province. | Field IDca_province |
Campaign ID Campaign identifier. | Field IDcampaign_id |
Campaign Name Campaign name. | Field IDcampaign |
Campaign Pixel Campaign pixel value returned by Vistar, when available. | Field IDcampaign_pixel |
Client Audience Fees Client audience fees. | Field IDclient_audience_fees |
Client Cost Client cost. | Field IDclient_cost |
Client eCPM Client eCPM. | Field IDclient_ecpm |
Client Measurement Fees Client measurement fees. | Field IDclient_measurement_fees |
Client Profit Client profit. | Field IDclient_profit |
Client Revenue Client revenue. | Field IDclient_revenue |
Contract Number Contract number returned for the insertion order, when available. | Field IDcontract_number |
Creative ID Creative identifier. | Field IDcreative |
Creative Name Creative name. | Field IDcreative_name |
Creative Pixel Creative pixel value returned by Vistar, when available. | Field IDcreative_pixel |
Data eCPM Data eCPM. | Field IDdata_ecpm |
Date Year, month, and day. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of the month Day of the year | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of the week Week of the year | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Deal Deal. | Field IDdeal |
Deal ID Deal identifier. | Field IDdeal_id |
GB Conurbation United Kingdom conurbation. | Field IDgb_conurbation |
GB Postcode Sector United Kingdom postcode sector. | Field IDgb_postcode_sector |
GB Town United Kingdom town. | Field IDgb_town |
GB TV Area United Kingdom television area. | Field IDgb_tv_area |
Hour of the day Hour of the day | Field ID_NORMALIZED_DATE_FIELD_HOUR |
Impressions Number of impressions. | Field IDimpressions |
Insertion Order Insertion order. | Field IDinsertion_order |
Insertion Order Name Insertion order name. | Field IDinsertion_order_name |
Latitude Latitude of the screen where the ad played. | Field IDlatitude |
Longitude Longitude of the screen where the ad played. | Field IDlongitude |
Media Cost Media cost. | Field IDmedia_cost |
Media eCPM Media eCPM. | Field IDmedia_ecpm |
Media Owner Display Name Media owner display name. | Field IDmedia_owner_display_name |
Month and day Month and day | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Month of the year Month of the year | Field ID_NORMALIZED_DATE_FIELD_MONTH |
Partner Venue ID Partner venue identifier. | Field IDpartner_venue_id |
Quarter of the year Quarter of the year | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Report Date Reporting day in the requested timezone. | Field IDdate |
Report Month Reporting year and month in the requested timezone, grouped natively by Vistar. | Field IDmonth |
US DMA United States designated market area. | Field IDus_dma |
US State United States state. | Field IDus_state |
US ZIP United States ZIP code. | Field IDus_zip |
Venue Type Venue type. | Field IDvenue_type |
Week of the year Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Week of the year (start Sunday) Week of the year | Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY |
Year Year such as 2017. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year month Year and month. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year month day hour Year, month, day, and hour. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR |
Year Quarter Year and quarter. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year week Year and week. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
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