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Introduction

Datasources and destinations

Fields listing for TikTok Organic

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

33 metrics33 dimensions

66 fields

All fields
FieldDetails
Account ID
Get the account ID.
Field IDaccount/id
DimensionTEXT
Account Unique Video Views
Count of unique users who viewed videos
Field IDunique_video_views
MetricNUMBER
Address Clicks
Number of times the address was clicked.
Field IDaddress_clicks
MetricNUMBER
Age Distribution
Audience age distribution ratio between 0 and 1.
Field IDage_distribution
MetricPERCENT
App Download Clicks
Number of clicks on the app download link
Field IDapp_download_clicks
MetricNUMBER
Audience Age
The age audience.
Field IDage
DimensionTEXT
Audience City Name
The City Name.
Field IDcity_name
DimensionTEXT
Audience Country
The Country.
Field IDcountry
DimensionTEXT
Audience Gender
The gender audience.
Field IDgender
DimensionTEXT
Avatar Large URL
User's profile name.
Field IDaccount/avatar_url_large
DimensionTEXT
Avatar URL
Get the Account Avatar URL.
Field IDaccount/avatar_url
DimensionTEXT
Avatar URL 100x
User's profile image in 100 * 100 size.
Field IDaccount/avatar_url_100
DimensionTEXT
Avatar URL 200x
User's profile image in 200 * 200 size.
Field IDaccount/avatar_url_200
DimensionTEXT
Average Watch Time
The average time viewers spent watching your video.
Field IDaverage_time_watched
MetricNUMBER
Bio Link Clicks
Number of clicks on the link in bio
Field IDbio_link_clicks
MetricNUMBER
City Distribution
Audience city distribution ratio between 0 and 1.
Field IDcity_distribution
MetricPERCENT
Comments
Total number of comments received
Field IDcomments
MetricNUMBER
Country Distribution
Audience country distribution ratio between 0 and 1.
Field IDcountry_distribution
MetricPERCENT
Cover Image
A CDN link for the video's cover image. The image is static. Due to our trust and safety policies, the link has a TTL of 6 hours.
Field IDvideo/cover_image_url
DimensionTEXT
Created Time
Created time of the video
Field IDvideo/create_time
DimensionYEAR_MONTH_DAY
Daily Lost Followers
Number of followers lost per day
Field IDdaily_lost_followers
MetricNUMBER
Daily New Followers
The number of viewers who started following you.
Field IDdaily_new_followers
MetricNUMBER
Daily Total Followers
Cumulative number of followers for the day
Field IDdaily_total_followers
MetricNUMBER
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
Display Name
User's profile name.
Field IDaccount/display_name
DimensionTEXT
Duration
The duration of the TikTok video in seconds.
Field IDvideo/duration
DimensionNUMBER
Email Clicks
Number of clicks on the email button
Field IDemail_clicks
MetricNUMBER
Engaged Audience
Number of users who engaged with the content
Field IDengaged_audience
MetricNUMBER
Favorites
The total number of times the video has been added to favorites.
Field IDfavorites
MetricNUMBER
Followers Count
Total number of followers at the time
Field IDfollowers_count
MetricNUMBER
Gender Distribution
Audience gender distribution ratio between 0 and 1.
Field IDgender_distribution
MetricPERCENT
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
Lead Submissions
Number of submitted leads via forms
Field IDlead_submissions
MetricNUMBER
Likes
Number of likes received
Field IDlikes
MetricNUMBER
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
New Followers
The number of viewers who started following you.
Field IDnew_followers
MetricNUMBER
Percentage
Percentage value between 0 and 100
Field IDpercentage
MetricNUMBER
Phone Number Clicks
Number of clicks on the phone number
Field IDphone_number_clicks
MetricNUMBER
Profile Views
Number of times the profile was viewed
Field IDprofile_views
MetricNUMBER
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
Reach
The number of people who watched your published content at least once.
Field IDreach
MetricNUMBER
Share URL
A sharable link for this TikTok video. Note that the website behaves differently on Mobile and Desktop devices.
Field IDvideo/share_url
DimensionURL
Shares
Number of times content was shared
Field IDshares
MetricNUMBER
Title
Title of the video. Included when requested in the fields.
Field IDvideo/title
DimensionTEXT
Total Play Time
The total time viewers spent watching your video.
Field IDtotal_time_watched
MetricNUMBER
Traffic Impression Source
This metric shows the places where your viewers discover your posts and helps you understand the breakdown of traffic sources for those who viewed your video, ranked from the largest contribution to the smallest.
Field IDimpression_sources
DimensionTEXT
User Like count
The total number of likes received by the user across all of their videos.
Field IDaccount/likes_count
MetricNUMBER
User's followers count
User's followers count
Field IDaccount/follower_count
MetricNUMBER
User's Following count
The number of accounts that the user is following.
Field IDaccount/following_count
MetricNUMBER
Video Description
The description that the creator has set for the TikTok video.
Field IDvideo/video_description
DimensionTEXT
Video ID
Unique identifier for the TikTok video.
Field IDvideo/id
DimensionTEXT
Video Link URL
TikTok video URL built from the account display name and video ID.
Field IDVideoLinkUrl
DimensionURLCalculated · Looker Studio
Video Views
Total number of video views
Field IDvideo_views
MetricNUMBER
Videos count
The total number of videos posted by the user.
Field IDaccount/videos_count
MetricNUMBER
Watched Full Video Rate
The percentage of viewers who finish watching your video.
Field IDfull_video_watched_rate
MetricNUMBER
Website Clicks
The total number of clicks on your website link from users who visited your profile page through your video.
Field IDwebsite_clicks
MetricNUMBER
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK

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Introduction
Fields list
Destinations