Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
Day of the month Day of the year |
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Day of the week Week of the year |
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Hour of the day Hour of the day |
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Month of the year Month of the year |
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Month and day Month and day |
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Quarter of the year Quarter of the year |
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Week of the year Week of the year |
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Week of the year (start Sunday) Week of the year |
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Year Year such as 2017. |
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Year month Year and month. |
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Date Year, month, and day. |
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Year month day hour Year, month, day, and hour. |
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Year Quarter Year and quarter. |
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Year week Year and week. |
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Audience Network The Audience Network. |
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Unique Achieve Level The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Achieve Level Rate (%) The percentage of unique achieve level events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
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Creative type Get the creative type. Enum values: SINGLE_IMAGE, SINGLE_VIDEO, CAROUSEL. |
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Ad ID Get the Ad ID. |
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Ad Name Get the Ad Name. |
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Ad Text Get the ad text. It is shown to your audience as part of your ad creative, to deliver the message you intend to communicate to them. Keyword match type is exact match.. |
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App name Get the display name of app download ad. |
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Call to action Get the Call to action. |
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Call to action ID Get the ID of the CTA portfolio that you want to use in your ads. A CTA portfolio is a group of auto-optimized CTAs. If both this field and call_to_action are specified, this field will be used, and call_to_action will be ignored. |
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Card ID Get the Image card ID, gift code card ID, or premium badge ID. |
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Click monitoring URL Get the Click monitoring URL. |
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Created time Get the Time at which the ad was created. |
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Display name Get the display name of landing page or pure exposure ad. |
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DPA fallback type In DPA scenario, the fallback behavior of deeplink evokes failed. Return when the corresponding campaign objective_type is CATALOG_SALES. |
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DPA open url type Indicates the source of the direct link used in the ad. This field is returned when the corresponding campaign objective_type is CATALOG_SALES. |
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Catalog video template ID Get the Catalog video template ID. Return when the corresponding campaign objective_type is CATALOG_SALES. |
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Fallback Type Get the Fallback Type. If the audience do not have the app installed, you can have them fall back to install the app, or to view a specific web page. Not applicable for Deferred Deeplink. Allowed values: APP_INSTALL, WEBSITE, UNSET. If website is chosen, you need to specify the url via landing_page_url field. |
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Display monitoring URL Get the Display monitoring URL. |
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Is Ad automated Whether the ad is an automated ad. Set to true for automated ad and false for non-automated ad. |
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Is Creative authorized Whether you grant displaying some of your ads in our TikTok For Business Creative Center. Only valid for non-US advertisers, the default value is false. |
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Ad Is a new structure Whether the campaign is a new structure (for the same campaign, the structure of campaign, adgroups and ads are the same). |
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Item Duet Status Whether to enable dueting for the Spark Ad post. This field is valid only when promotional_music_disabled is set to false. Enum values: ENABLE, DISABLE. This field is only valid for Spark Ad posts. |
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Item stitch status Whether to enable stitching for the Spark Ad post. This field is valid only when promotional_music_disabled is set to false. Enum values: ENABLE, DISABLE. This field is only valid for Spark Ad posts. |
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Landing page URL Get the Landing page URL. |
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Modified time Get the Time at which the ad was Modified. |
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Open URL Get the specific location where you want your audience to go if they have your app installed. See open_url_type for more. |
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Open URL type Get the open URL type. Allowed values differs based on campaign objectives. Allowed values: NORMAL(supported in Traffic, Conversion & CatalogSales), DEFERRED_DEEPLINK(supported in AppInstall & Catalog Sales). |
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Ad Operation status Get the Operation vstatus, optional values include: DISABLE (the ad is disabled), ENABLE (the ad is enabled), FROZEN (the ad is terminated and cannot be enabled). |
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Instant Page ID Instant Page (InstantForm or Storefront Page) ID. |
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Playable material url Get the Playable material url. |
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Avatar URL Get the Avatar URL. |
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Is promotional music disabled Whether to disable the promotional use of the music in the Spark Ad post. The default value is true. If you want to allow dueting and stitching for the Spark Ad post, you need to set this field to false. This field is only valid for Spark Ad posts. |
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Ad status Get the Ad status. |
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TikTok item ID Get the ID of the TikTok post to be used as an ad. It can be obtained from Get Spark Ad post endpoint. |
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Moat Viewability Verification Whether Moat Viewability Verification is enabled for the ad. TikTok has partnered with Moat to launch viewability measurement for Brand Auction and Reach & Frequency In-feed ads purchased on TikTok for Business. |
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Video ID Get the video ID. When TikTok posts are used as ads, video_id is invalid. You can get the the ID of a TikTok post via the tiktok_item_id field. |
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Ad group ID Get the Ad group ID. |
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Ad group Name Get the Ad group Name. |
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Minimum Android version Get the Minimum Android version. |
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App download link Get the App download link. |
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Application id Get the Application id of the promoted app. |
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App retargeting audience type Get the App retargeting audience type. For enum values, see Enumeration - App Retargeting Audience Type.. |
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Bid Get the CPC, CPM bidding, oCPM learning bidding. |
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Bidding Strategy Get the Bidding Strategy. |
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Bid method Get the Bid method. |
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Brand safety type Get the Brand safety type. Currently, the only supported value is THIRD_PARTY. To get the countries and regions that your ads can be deployed to based on your brand safety settings, use the /tools/regions/ endpoint. You need to pass in the brand safety type and brand safety partner. |
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Brand safety partner Get the Brand safety partner. Available only when brand_safety is THIRD_PARTY. Enum values: IAS, OPEN_SLATE. To get the countries and regions that your ads can be deployed to based on your brand safety settings, use the /tools/regions/ endpoint. You need to pass in the brand safety type and brand safety partner. |
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Budget mode Get the Budget mode. |
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Get the . |
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Impressions to be purchased Get the Impressions to be purchased. Returned when objective_type of the related campaign is RF_REACH. |
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Purchased user reach Get the Purchased user reach. Returned when objective_type of the related campaign is RF_REACH. |
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Catalogue authorized in Business Center For catalogs in Business Center, this field returns the ID of the Business Center that a catalog belongs to. |
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Catalog ID Get the Catalog ID。
Return when the corresponding campaign objective_type is CATALOG_SALES. |
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oCPM conversion bid Get the oCPM conversion bid. |
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Conversion window Get the The time frame when you would like a conversion to happen after a user clicks on or views your ad. Your ad delivery will be optimized using the conversion data during the time frame you select. This setting will not impact your attribution data. |
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Optimized video playback Get the Optimized video playback duration. Optional values include: SIX_SECONDS (video playback 6 seconds) and TWO_SECONDS (video playback 2 seconds). |
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AdGroup Create Time Time at which the Ad Group was created. |
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Creative delivery mode Get the Creative delivery mode. Note: When you choose automated ad, your creative materials will automatically be combined for delivery. Tiktok Ads' smart optimization algorithm is applied and will be used to achieve the best ad performance during delivery. Enum values: CUSTOM(custom), DYNAMIC(automated). |
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Ad delivery arrangement Ad delivery arrangement, in the format of a string that consists of 48 x 7 characters. Each character is mapped to a 30-minute timeframe from Monday to Sunday. Each character can be set to either 0 or 1. 1 represents delivery in the 30-minute timeframe, and 0 stands for non-delivery in the 30-minute timeframe. The first character is mapped to 0:01-0:30 of Monday; The second character is mapped to 0:31-1:00 of Monday, and the last character represents 23:31-0:00 Sunday.
Note
Not specified, all-0, or all-1 are considered as full-time delivery. |
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Bidding strategy for in-app events Get the Bidding strategy for in-app events. |
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Deep bid Get the Deep bid. |
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Deep External Action Get the Secondary-goal event when the optimize_goal is INSTALL or VALUE.. |
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Types of ad redirection in the catalog Get the types of ad redirection in the catalog. Returned when the corresponding campaign objective_type is CATALOG_SALES. |
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Inventory filtering Get the Inventory filtering (filtering security videos, hides unsafe videos), valid only for the PLACEMENT_TIKTOK placement. Optional values are: true to filter, false not to filter.. |
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External Action Get the Conversion event for the ad group. |
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Promotion type Get the Promotion type. |
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Frequency Get the frequency, together with frequency_schedule, controls how often people see your ad (only available for REACH ads). For example, frequency = 2 frequency_schedule = 3 means "show ads no more than twice every 3 day". |
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Frequency schedule Get the frequency, together with frequency, controls how often people see your ad (only available for REACH ads). |
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Adgroup Gender Get the Gender that you want to target. Enum: GENDER_FEMALE,GENDER_MALE,GENDER_UNLIMITED. |
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Audience minimum ios version Get the Audience minimum ios version. |
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IOS quota type Whether the campaign will be counted against the iOS 14 dedicated campaign quota. Enum: OCCUPIED, UNOCCUPIED. For non-R&F campaigns, when ios_target_device is IOS14_PLUS, this field is automatically set to OCCUPIED. |
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IOS target devices The iOS devices that you want to target.
UNSET: This is the previous default value of the field.
IOS14_MINUS: Devices with iOS 14.4 or earlier version that are not affected by the iOS 14 privacy update. This is the default value for ad groups that are created after the introduction of this field.
IOS14_PLUS: Devices with iOS 14.5 and above. The iOS 14 privacy update has been enforced in this group of devices.. |
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Is comment disable Whether to allow comments on your ads on TikTok, Vigo, Helo. Enum values: 0 (allow), 1 (restrict). The default calue is allow. |
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Is HFSS Whether the promoted product is HFSS foods (foods that are high in fat, salt, or sugar). |
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Is New Structure Whether the campaign is a new structure |
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AdGroup Modify Time Get the Time at which the Ad Group was Modified. |
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Operational status Get the Operational status. Enum: DISABLE (ad group is disabled), ENABLE (ad group is enabled), FROZEN (terminated and cannot be used again). |
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AdGroup Optimization goal Get the Optimization goal. |
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Pacing Get the You can choose between PACING_MODE_SMOOTH and PACING_MODE_FAST. For PACING_MODE_SMOOTH, the budget is allocated evenly within the scheduled time. PACING_MODE_FAST would consume budget and produce results as soon as possible. When Campaign Budget Optimization (budget_optimize_switch) is on, your setting will be ignored and it will be set as PACING_MODE_SMOOTH. Otherwise, this field is required. |
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Pixel ID Get the Pixel ID. Only application for landing pages. |
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Placement type Get the Placement type. Allowed values: PLACEMENT_TYPE_AUTOMATIC (automatic placement), PLACEMENT_TYPE_NORMAL (manual placement). |
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ProductSet ID Get the ProductSet ID of the catalog. 0 means selecting all product sets.
Return when the corresponding campaign objective_type is CATALOG_SALES. |
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Instant page type Get the Instant page type in your ad group. Currently, the only supported type is TIKTOK_NATIVE_PAGE, which stands for TikTok instant pages. null means no instant pages are used in the ad group. |
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Billing method of Reach & Frequency ad groups Get the Billing method of Reach & Frequency ad groups. For more details, see Enumeration - Reach & Frequency Buy Type. Returned when objective_type of the related campaign is RF_REACH. |
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Estimated cost per mile reach Get the estimated cost per mile reach. Returned when objective_type of the related campaign is RF_REACH. |
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Estimated show frequency Get the estimated show frequency. Returned when objective_type of the related campaign is RF_REACH. |
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ROAS goal for Value Optimization Get the ROAS goal for Value Optimization. |
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Ad delivery end time Get the Ad delivery end time (UTC+0). Format should be YYYY-MM-DD HH:MM:SS. |
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Ad delivery start time Get the Ad delivery start time (UTC+0). Format should be YYYY-MM-DD HH:MM:SS. |
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Schedule type The schedule type can be either SCHEDULE_START_END or SCHEDULE_FROM_NOW. If you choose SCHEDULE_START_END, you need to specify a start time and an end time. If you choose SCHEDULE_FROM_NOW, you only need to specify a start time. |
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Skip learning phase Whether to skip the learning stage. Optional values include: 0 (not skip), 1 (skip). |
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Conversion bid statistic type Get the conversion bid statistic type, bid for EVERYTIME (Each Purchase)/ NONE (Unique Purchase). |
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Ad group status Get the Ad group status. |
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Video Download Whether users can download your video ads on TikTok. Allowed values: ALLOW_DOWNLOAD ,PREVENT_DOWNLOAD Default: ALLOW_DOWNLOAD. |
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Payment info added (website) The number of add billing events. |
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Unique payment info added rate (%) (website) The percentage of add billing events out of all click events. |
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Unique Add Payment Info The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Add Payment Info Rate (%) The percentage of unique add payment info events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
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Unique Add to Wishlist The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Add to Wishlist Rate (%) The percentage of unique add to wishlist events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
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Advertiser address information Get the Advertiser address information. |
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Account available balance Get the Account available balance（The unit is related to the advertiser's currency type currency）. |
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Advertiser's company name Get the Advertiser's company name. |
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Contact Person Get the Contact Person. |
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The advertiser's country Get the The advertiser's country. |
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Advertiser's create time Get the Advertiser's create time. |
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Type of currency used by advertisers Get the Type of currency used by advertisers. |
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Brand description, i.e. promotional content Get the Brand description, i.e. promotional content. |
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Timezone Get the Timezone name in the format of "Region/City" (based on the TZ database name conventions. For example, "Europe/London". |
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Advertiser contact email, desensitised data Get the Advertiser contact email, desensitised data. |
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Advertiser ID Get the Advertiser ID. |
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Advertiser industry category Get the Advertiser industry category. |
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Advertiser Language Get the Language used by advertisers. |
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License number Get the License number. |
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License URL Get the License preview address, the link is valid for an hour by default. |
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Advertiser name Get the Advertiser name. |
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Phone Number Get the Contact mobile number, desensitised data. |
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Reason for rejection Get the Reason for rejection. |
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Advertiser role Get the Advertiser role. |
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Advertiser status Get the Advertiser status. |
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GMT Timezone Get the Ad account time zone including GMT offset. For example, "Etc/GMT". |
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Age The Age. |
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Unique Add to Cart The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Unique Add to Cart Rate (%) The percentage of unique add to cart events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
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App Install The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Video Average Watch Time Per Video View The average time your video was played per single video view, including any time spent replaying the video. |
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Video Average Watch Time Per Person The average time your video was played per person, including any time spent replaying the video. This metric is estimated. |
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Value per Page View The average value returned from page browse events. |
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Behavior Behavior. |
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Click Button (Website) The number of button click events. |
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Click Button Rate (%) (Website) The percentage of button click events out of all click events. |
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Bidding strategy Get the Bidding strategy on the campaign level. Return only when Campaign Budget Optimization is enabled. |
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Campaign budget Get the Campaign budget. |
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Budget type Get the Budget type. |
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Budget Optimize Switch Whether Campaign Budget Optimization is enabled. Return only when Campaign Budget Optimization is enabled. |
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Campaign Automation Type Get the Campaign Automation Type. |
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Campaign ID Get the Campaign ID. |
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Campaign name Get the Campaign name. |
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Campaign Type Get the Campaign Type, indicates the campaign is a regular campaign or iOS 14 campaign. Enum values: REGULAR_CAMPAIGN and IOS14_CAMPAIGN. |
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Campaign Create Time Time at which the campaign was created. |
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Campaign Is a new structure Whether the campaign is a new structure (for the same campaign, the structure of campaign, adgroups and ads are the same). |
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Campaign Modify Time Get the Time at which the campaign was Modified. |
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Campaign type Get the Campaign type (application or landing page). Allowed values include: APP(application), LANDING_PAGE(Landing page). |
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Advertising objective Get the Advertising objective. |
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Campaign Operation status Get the Operation status. Enum values: DISABLE, ENABLE. |
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Campaign Optimization goal Get the Optimization goal. Return only when Campaign Budget Optimization is enabled. |
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Split Test variables Get the Split Test variables. Optional values: TARGETING, BIDDING_OPTIMIZATION , CREATIVE. Null means that the campaign will not be a Split Test Campaign. |
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Campaign status Get the Campaign status（Secondary status). |
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Unique Checkout The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Unique Checkout Rate (%) The percentage of unique checkout events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
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Clicks (destination) The clicks |
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Clicks on Hashtag Challenge Clicks on Hashtag Challenge |
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Clicks on music disc The number of clicks on the official music in your Boosted TikTok ad during the campaign. Available only if you are on the allowlist for the Boosted TikTok feature. |
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Paid Comments The number of comments your video creative received within 1 day of a user seeing a paid ad. |
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Total Purchase (Website) The number of Purchase events. |
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Purchase Rate (%) (Website) The percentage of Purchase events out of all click events. |
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Purchase ROAS (Website) The total return on ad spend (ROAS) from Purchase events that are attributed to your ads. |
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Unique Complete Tutorial The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Complete Tutorial Rate (%) The percentage of unique complete tutorial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
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Conversions The Conversions. |
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Conversion Rate The conversion rate. |
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Cost Per 1000 Reached The cost per 1000 reached. |
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Cost per Unique Achieve Level The average cost for each unique achieve level event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per payment info added (website) The average cost of each add billing event. |
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Cost per Unique Add Payment Info The average cost for each unique add payment info event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Add to Wishlist The average cost for each unique add to wishlist event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Add to Cart The average cost for each unique add to cart event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per App Install The average cost for each app install event. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Click Button (Website) The average cost of each button click event. |
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Cost per Unique Checkout The average cost for each unique checkout event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Purchase (Website) The average cost of each Purchase event. |
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Cost per Unique Complete Tutorial The average cost for each unique complete tutorial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost Per Conversion The cost per conversions. |
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Cost per Unique Create Role The average cost for each unique create role event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Create Group The average cost for each unique create group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per CTA App Install The average cost per each app install event attributed to a click on your ad. |
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Cost per CTA Conversion The average cost per each conversion event attributed to a click on your ad. |
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Cost per CTA purchase (app) Average cost per in-app purchase event attributed to a click on your ad. |
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Cost per CTA registration Average cost for an in-app registration event attributed to a click on your ad. |
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Cost Per Custom Event (App) The average cost per custom app event attributed to your ads. |
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Cost Per Custom Page Event (Website) Average cost incurred per custom page event triggered. |
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Cost per Download (Website) The average cost of each download button click events. |
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Cost per EVTA Conversion The average cost per each conversion event attributed to an ad impression within the EVTA conversion window. |
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Cost per EVTA App Install The average cost per each app install event attributed to an ad impression within the EVTA conversion window. |
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Cost per EVTA purchase (website) The average cost per website purchase action attributed to engaged views of your ad. |
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Cost per EVTA purchase (app) The average cost per in-app purchase action attributed to engaged views of your ad. |
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Cost per EVTA registration The average cost per registration action attributed to engaged views of your ad. |
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Cost per Submit Form (Website) The average cost of each form submission event. |
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Cost per Unique In-App Ad Click The average cost for each unique in-app ad click event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique In-App Ad Impr The average cost for each unique in-app ad impression event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Initiate Checkout (Website) The average cost of each initiate checkout event. |
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Cost per Unique Join Group The average cost for each unique join group event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Landing Page View The average cost of each landing page view event. |
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Cost per Unique Launch App The average cost for each unique launch app event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Loan Apply The average cost for each unique loan apply event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Loan Approval The average cost for each unique loan approval event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Loan Disbursement The average cost for each unique loan disbursal event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Login The average cost for each unique login event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Day 1 Retention The average cost for each unique day 1 retention event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Add To Wishlist (Website) The average cost of each add to wishlist event. |
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Cost per Place an Order (Website) The average cost of each place an order event. |
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Subscribe Cost (Website) The average cost of each subscribe event. |
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Cost per Contact (Website) The average cost of each contact event. |
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Cost per checkout initiated (Shop) The average cost per TikTok Shop initiate checkout action attributed to your ads. Initiate checkout is reported based on the time each ad impression occurred. |
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Cost per add to cart (Shop) The average cost per TikTok Shop add-to-cart action attributed to your ads. Add-to-cart is reported based on the time each ad impression occurred. |
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Cost per product page view (Shop) The average cost per TikTok Shop product details page view attributed to your ads. Product details page views are reported based on the time each ad impression occurred. |
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Cost per purchase (Shop) The average cost per TikTok Shop purchase attributed to your ads. Purchases are reported based on the time each ad impression occurred. |
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Cost per Page Browse (Website) The average cost of each page browse event. |
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Search Cost (Website) The average cost of each search event. |
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Cost per Page View The average cost of each page browse event. |
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Product Details Page Browse Cost (Website) The average cost of each product details page browse event. |
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Cost per Unique Purchase The average cost of each unique purchase. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Rate The average cost for each unique rate event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Registration The average cost for each unique registration that is attributed to your ad. (The total count is calculated based on the time each ad impression occurred.) |
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Cost Per Result Get the cost per result. |
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Cost per Unique Generate Lead The average cost for each unique generate lead event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost per Unique Search The average cost for each unique search event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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Cost Per Secondary Goal Result Get the cost per secondary goal result. |
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Cost per Unique Spend Credit The average cost for each unique spend credits event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Cost per Unique Start Trial The average cost for each unique start trial event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Cost per Unique Subscribe The average cost for each unique subscribe event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Cost per Achieve Level Cost per Achieve Level (The total count is based on when you were billed.) |
| ||||||
Cost per Add to Wishlist Cost per Add to Wishlist (The total count is based on when you were billed.) |
| ||||||
Cost per Add to Cart Cost per Add to Cart (The total count is based on when you were billed.) |
| ||||||
Cost per Checkout Cost per Checkout (The total count is based on when you were billed.) |
| ||||||
Cost per Complete Tutorial Cost per Complete Tutorial (The total count is based on when you were billed.) |
| ||||||
Cost per Create Role Cost per Create Role (The total count is based on when you were billed.) |
| ||||||
Cost per Create Group Cost per Create Group (The total count is based on when you were billed.) |
| ||||||
Cost per In-App Ad Click Cost per In-App Ad Click (The total count is based on when you were billed.) |
| ||||||
Cost per In-App Ad Impr Cost per In-App Ad Impr (The total count is based on when you were billed.) |
| ||||||
Cost per Join Group Cost per Join Group (The total count is based on when you were billed.) |
| ||||||
Cost per Launch App Cost per Launch App (The total count is based on when you were billed.) |
| ||||||
Cost per Loan Apply Cost per Loan Apply (The total count is based on when you were billed.) |
| ||||||
Cost per Loan Approval Cost per Loan Approval (The total count is based on when you were billed.) |
| ||||||
Cost per Loan Disbursement Cost per Loan Disbursement (The total count is based on when you were billed.) |
| ||||||
Cost per Login Cost per Login (The total count is based on when you were billed.) |
| ||||||
Cost per Day 1 Retention Cost per Day 1 Retention (The total count is based on when you were billed.) |
| ||||||
Cost per Purchase Cost per Purchase (The total count is based on when you were billed.) |
| ||||||
Cost per Rate Cost per Rate (The total count is based on when you were billed.) |
| ||||||
Cost per Registration Cost per Registration (The total count is based on when you were billed.) |
| ||||||
Cost per Generate Lead Cost per Generate Lead (The total count is based on when you were billed.) |
| ||||||
Cost per Search Cost per Search (The total count is based on when you were billed.) |
| ||||||
Cost per Spend Credit Cost per Spend Credit (The total count is based on when you were billed.) |
| ||||||
Cost per Start Trial Cost per Start Trial (The total count is based on when you were billed.) |
| ||||||
Cost per Subscribe Cost per Subscribe (The total count is based on when you were billed.) |
| ||||||
Cost per Unlock Achievement Cost per Unlock Achievement (The total count is based on when you were billed.) |
| ||||||
Cost per View Content Cost per View Content (The total count is based on when you were billed.) |
| ||||||
Cost Per Unique Custom Event (App) The average cost per unique custom app event attributed to your ads. |
| ||||||
Cost per Unique Unlock Achievement The average cost for each unique unlock achievement event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Cost per Complete Registration (Website) The average cost of each user registration event. |
| ||||||
Cost per Unique View Content The average cost for each unique view content event that is attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Cost per VTA App Install The average cost per each app install event attributed to an ad impression. |
| ||||||
Cost per VTA Conversion The average cost per each conversion event attributed to an ad impression. |
| ||||||
Cost per VTA purchase (website) Average cost of each website purchase event attributed to someone only viewing your ad. |
| ||||||
Cost per VTA purchase (app) Average cost per in-app purchase event attributed to an ad impression. |
| ||||||
Cost per VTA registration Average cost per registration event attributed to an ad impression. |
| ||||||
Cost per Add to Cart (Website) The average cost of each add to cart event. |
| ||||||
Cost per Add Payment Info Cost per Add Payment Info (The total count is based on when you were billed.) |
| ||||||
Country Code The Country code. |
| ||||||
Country The Country. |
| ||||||
CPC The CPC |
| ||||||
CPM The cpm |
| ||||||
Unique Create Role The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Create Role Rate (%) The percentage of unique create role events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Create Group The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Create Group Rate (%) The percentage of unique create group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
CTA App Install The number of app install events attributed to a click on your ad. |
| ||||||
CTA Conversion The number of conversion events attributed to a click on your ad. |
| ||||||
CTA purchases (app) Number of in-app purchase events attributed to clicks on your ad based on information received from your measurement partner. |
| ||||||
CTA registrations Number of in-app registration events attributed to a click on your ad based on information received from your measurement partner. |
| ||||||
CTR (destination) The ctr |
| ||||||
Custom Event Rate (App) The percentage of custom app events from all app installs attributed to your ads. |
| ||||||
Custom Events (App) The number of custom app events attributed to your ads. |
| ||||||
Custom Event Value (App) The total value of custom app events attributed to your ads. |
| ||||||
Custom Page Event Rate (Website) The rate at which the custom page event occurred relative to impressions or clicks. |
| ||||||
Custom Page Events (Website) Number of times the custom page event was triggered. |
| ||||||
Custom Page Events Value (Website) Total value generated by all custom page events. |
| ||||||
Device Brand The Device Brand. |
| ||||||
DMA The DMA. |
| ||||||
Total Download (Website) The number of download button click events. |
| ||||||
Download Rate (%) (Website) The percentage of download button click events out of all click events. |
| ||||||
DPA Target Audience Type Get the dpa target audience type. |
| ||||||
Engaged views The number of engaged views. Engaged view means that people watch six seconds or longer of your video OR interact with the video (for example, Like/Share). Note: This feature is on the allowlist. If you would like access to it, please reach out to your TikTok representative. |
| ||||||
15-second views (Focused view) The number of times your video has been played at least 15 seconds, or received at least 1 engagement within 1 day of the user seeing a paid ad. Engagements to be measured: Likes, shares, follows, profile visits, clicks, hashtag clicks, music clicks, anchor clicks, and interactive add-ons activity clicks. |
| ||||||
EVTA Conversions The number of conversion events attributed to an ad impression within the EVTA conversion window. |
| ||||||
CTR (All) Percentage of impressions that resulted in a click out of all impressions. |
| ||||||
Clicks (All) Number of clicks from your ads. This includes clicks that lead to destination as well as those for social and interaction purposes. |
| ||||||
EVTA App Install The number of app install events attributed to an ad impression within the EVTA conversion window. |
| ||||||
EVTA purchases (website) The number of website purchase actions attributed to engaged views of your ad. |
| ||||||
EVTA purchases (app) The number of in-app purchase actions attributed to engaged views of your ad. |
| ||||||
EVTA registrations The number of registration actions attributed to engaged views of your ad. |
| ||||||
Paid Followers The number of new followers that were gained within 1 day of a user seeing a paid ad. This metric is only for Boosted TikToks. |
| ||||||
Total Submit Form (Website) The number of form submission events. |
| ||||||
Submit Form Rate (%) (Website) The percentage of form submission events out of all click events. |
| ||||||
Gender The Gender. |
| ||||||
Impressions The impressions |
| ||||||
Unique In-App Ad Click The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
In-App Ad Click Rate (%) The percentage of unique in-app ad click events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique In-App Ad Impr The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
In-App Ad Impr Rate (%) The percentage of unique in-app ad impression events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Total Initiate Checkout (Website) The number of initiate checkout events. |
| ||||||
Initiate Checkout Rate (%) (Website) The percentage of initiate checkout events out of all click events. |
| ||||||
Interest Category first level Interest Category first level. |
| ||||||
Interest Category second level Interest Category second level |
| ||||||
Interest Category third level Interest Category third level |
| ||||||
Interest Category fourth level Interest Category fourth level |
| ||||||
Interest Category V2 first level Interest Category V2 first level. |
| ||||||
Unique Join Group The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Join Group Rate (%) The percentage of unique join group events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Land Page View Rate (%) The percentage of click events that are landing page view events. |
| ||||||
Language Language |
| ||||||
Unique Launch App The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Launch App Rate (%) The percentage of unique launch app events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Paid Likes The number of likes your video creative received within 1 day of a user seeing a paid ad. |
| ||||||
10-second LIVE views Number of times your LIVE was viewed for at least 10 seconds from an ad. Revisits are counted. |
| ||||||
LIVE Product Clicks Number of time viewers clicked a product and viewed its details page during your LIVE. |
| ||||||
LIVE unique views Number of unique users who saw your LIVE at least once from an ad. |
| ||||||
LIVE views Number of times your LIVE was viewed from an ad. Revisits are counted. |
| ||||||
Unique Loan Apply The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Loan Apply Rate (%) The percentage of unique loan apply events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Loan Approval The number of unique times a user was approved a loan in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Loan Approval Rate (%) The percentage of unique loan approval events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Loan Disbursement The number of unique loan disbursal in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Loan Disbursement Rate (%) The number of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Login The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Login Rate (%) The percentage of unique login events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Mobile App Id Get the mobile app id. |
| ||||||
Unique Day 1 Retention The number of unique day 1 retentions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Day 1 Retention Rate (%) The percentage of unique day 1 retention events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Total Add to Wishlist (Website) The number of add to wishlist events that are attributed to your ads. |
| ||||||
Add To Wishlist Rate (Website) The percentage of add to wishlist events out of all click events. |
| ||||||
Total Place an Order (Website) The number of place an order events. |
| ||||||
Place an Order Rate (%) (Website) The percentage of place an order events out of all click events. |
| ||||||
Total Subscribe (Website) The number of subscribe events that are attributed to your ads. |
| ||||||
Subscribe Rate (%) (Website) The percentage of subscribe events out of all click events. |
| ||||||
Total Contact (Website) The number of contact events. |
| ||||||
Contact Rate (%) (Website) The percentage of contact events out of all click events. |
| ||||||
Checkouts initiated (Shop) The number of TikTok Shop initiate checkout actions attributed to your ads, such as clicks on "Buy now" and "Buy with coupon" buttons on your product pages. Initiate checkout is reported based on the time each ad impression occurred. |
| ||||||
Checkout initiation rate (Shop) (%) The percentage of TikTok Shop initiate checkout actions from clicks on your ads. Initiate checkout is reported based on the time each ad impression occurred. |
| ||||||
Add to cart (Shop) The number of TikTok Shop add to cart actions attributed to your ads. Add-to-cart is reported based on the time each ad impression occurred. |
| ||||||
Add to cart rate (Shop) (%) The percentage of TikTok Shop add-to-cart actions from clicks on your ads. Add-to-cart is reported based on the time each ad impression occurred. |
| ||||||
Product page views (Shop) The number of TikTok Shop product details page views attributed to your ads. Product details page views are reported based on the time each ad impression occurred. |
| ||||||
Product page view rate (Shop) (%) The percentage of TikTok Shop product details page views from clicks on your ads. Product details page views are reported based on the time each ad impression occurred. |
| ||||||
Purchases (Shop) The number of TikTok Shop order submission actions attributed to your ads. Purchases are reported based on the time each ad impression occurred. |
| ||||||
Purchase rate (Shop) (%) The percentage of TikTok Shop purchases from clicks on your ads. Purchases are reported based on the time each ad impression occurred. |
| ||||||
ROAS (Shop) The return on ad spend (ROAS) from TikTok Shop gross revenue attributed to your ads. Gross revenue is reported based on the time each ad impression occurred. |
| ||||||
Page Browse (Website) The number of page browse events. |
| ||||||
Page Browse Rate (%) (Website) The percentage of page browse events out of all click events. |
| ||||||
Search (Website) The number of search events. |
| ||||||
Search Rate (%) (Website) The percentage of search events out of all click events. |
| ||||||
Page View Rate (%) The percentage of page browse events out of all click events. |
| ||||||
Paid Engagement The sum of Paid Likes, Paid Shares and Paid Comments. |
| ||||||
Placement The Placement. |
| ||||||
Device Platform The Device. |
| ||||||
Product Details Page Browse (Website) The number of product details page browse events. |
| ||||||
Product Details Page Browse Rate (%) (Website) The percentage of product details page browse events out of all click events. |
| ||||||
Profile Visit The number of profile visits the ad drove during the campaign. This metric is only for Boosted TikToks. |
| ||||||
Profile Visit Rate The rate of profile visits per impression the paid ad drove during the campaign. This metric is only for Boosted TikToks. |
| ||||||
Promotion Type Get the promotion type. |
| ||||||
Province The Province. |
| ||||||
Unique Purchase The number of unique purchases event occurred in your app that were recorded by your measurement partner. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Purchase Rate (%) The percentage of unique purchase event out of all the app install event. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Rate The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Rate Rate (%) The percentage of unique rate events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Reach The Reach |
| ||||||
Real-time App Install The number of times your mobile app was installed that were recorded as app events and attributed to your ads. (The total count is based on when the conversion actually happened.) |
| ||||||
Cost per Real-time App Install The average cost for each app install event. (The total count is based on when the conversion actually happened.) |
| ||||||
Real Time Conversion The real time conversion |
| ||||||
Real Time Conversion Rate The reat time conversion rate |
| ||||||
Real Time Cost Per Conversion The real time cost per conversion |
| ||||||
Real Time Cost Per Result Get the real time cost per result. |
| ||||||
Real Time Result Get the real time result. |
| ||||||
Real Time Result rate Get the real time result rate. |
| ||||||
Unique Registration The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Registration Rate (%) The percentage of unique registration events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Result Get the result. |
| ||||||
Result Rate Get the result rate. |
| ||||||
Unique Generate Lead The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Generate Lead Rate (%) The percentage of unique generate lead events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Search The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Search Rate (%) The percentage of unique search events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Secondary Goal Result Get the secondary goal result. |
| ||||||
Secondary Gal Result Rate Get the secondary goal result rate. |
| ||||||
Paid Shares The number of shares your video creative received within 1 day of a user seeing a paid ad. |
| ||||||
Unique Achieve Level (SKAN) The number of unique times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Achieve Level Rate (%) (SKAN) The percentage of unique achieve level events out of all app install events. |
| ||||||
Unique Add Payment Info (SKAN) The number of unique times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Add Payment Info Rate (%) (SKAN) The percentage of unique add payment info events out of all app install events. |
| ||||||
Unique Add to Cart (SKAN) The number of unique times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Add to Cart Rate (%) (SKAN) The percentage of unique add to cart events out of all app install events. |
| ||||||
Unique Add to Wishlist (SKAN) The number of unique times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Add to Wishlist Rate (%) (SKAN) The percentage of unique add to wishlist events out of all app install events. |
| ||||||
App Install (SKAN) The number of times your mobile app was installed that were recorded as app events and attributed to your ads. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported. |
| ||||||
App Installs (SKAN Privacy Withheld) The number of unique app install events that are attributed to your ads, with withheld values due to Apple's privacy threshold. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Unique Checkout (SKAN) The number of unique times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Checkout Rate (%) (SKAN) The percentage of unique checkout events out of all app install events. |
| ||||||
Conversions (SKAN click time) The number of times your ad achieved an outcome based on the objective and settings you selected. Data may be partial due to SKAdNetwork(SKAN) limitations. |
| ||||||
CVR (SKAN click time, clicks) The percentage of conversions from all clicks of your ads. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
CVR (SKAN click time, impressions) The percentage of conversions from all impressions on your ads. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
CPA (SKAN click time) The average amount of money you've spent on a conversion. Data may be partial due to SKAdNetwork(SKAN) limitations. |
| ||||||
Unique Complete Tutorial (SKAN) The number of unique times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Complete Tutorial Rate (%) (SKAN) The percentage of unique complete tutorial events out of all app install events. |
| ||||||
Conversions (SKAN) Number of times your ad resulted in an intended outcome based on your optimization event. |
| ||||||
Conversion rate (SKAN, clicks) Percentage of conversions you received out of all destination clicks on your ads. |
| ||||||
Conversion rate (SKAN) Percentage of conversions you received out of all impressions on your ads. |
| ||||||
Cost per Unique Achieve Level (SKAN) The average cost for each unique achieve level event that is attributed to your ads. |
| ||||||
Cost per Unique Add Payment Info (SKAN) The average cost for each unique add payment info event that is attributed to your ads. |
| ||||||
Cost per Unique Add to Cart (SKAN) The average cost for each unique add to cart event that is attributed to your ads. |
| ||||||
Cost per Unique Add to Wishlist (SKAN) The average cost for each unique add to wishlist event that is attributed to your ads. |
| ||||||
Cost per App Install (SKAN) The average cost for each app install event. The total count is based on when the events are returned through the SKAdNetwork API. There may be a delay between the actual conversion time and when the conversion is reported. |
| ||||||
Cost per Unique Checkout (SKAN) The average cost for each unique checkout event that is attributed to your ads. |
| ||||||
Cost per Unique Complete Tutorial (SKAN) The average cost for each unique complete tutorial event that is attributed to your ads. |
| ||||||
Cost per conversion (SKAN) Average amount you spent on a conversion. |
| ||||||
Cost per Unique Create Role (SKAN) The average cost for each unique create role event that is attributed to your ads. |
| ||||||
Cost per Unique Create Group (SKAN) The average cost for each unique create group event that is attributed to your ads. |
| ||||||
Cost per CTA App Install (SKAN) The average cost per each app install event attributed to a click on your ad. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per CTA Conversion (SKAN) The average cost per each in-app conversion event attributed to a click on your ad. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per CTA Purchase (SKAN) The average cost per each in-app purchase event attributed to a click on your ad. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per CTA Registration (SKAN) The average cost per each in-app registration event attributed to a click on your ad. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per Unique In-App Ad Click (SKAN) The average cost for each unique in-app ad click event that is attributed to your ads. |
| ||||||
Cost per Unique In-App Ad Impression (SKAN) The average cost for each unique in-app ad impression event that is attributed to your ads. |
| ||||||
Cost per Unique Join Group (SKAN) The average cost for each unique join group event that is attributed to your ads. |
| ||||||
Cost per Unique Launch App (SKAN) The average cost for each unique launch app event that is attributed to your ads. |
| ||||||
Cost per Unique Loan Apply (SKAN) The average cost for each unique loan apply event that is attributed to your ads. |
| ||||||
Cost per Unique Loan Approval (SKAN) The average cost for each unique loan approval event that is attributed to your ads. |
| ||||||
Cost per Unique Loan Disbursement (SKAN) The average cost for each unique loan disbursal event that is attributed to your ads. |
| ||||||
Cost per Unique Login (SKAN) The average cost for each unique login event that is attributed to your ads. |
| ||||||
Cost per Unique Purchase (SKAN) The average cost of each unique purchase that is attributed to your ads. |
| ||||||
Cost per Unique Rate (SKAN) The average cost for each unique rate event that is attributed to your ads. |
| ||||||
Cost per Unique Registration (SKAN) The average cost for each unique registration event that is attributed to your ads. |
| ||||||
Cost per result (SKAN) Average cost per each result from your ads. |
| ||||||
Cost per Unique Generate Lead (SKAN) The average cost for each unique generate lead event that is attributed to your ads. |
| ||||||
Cost per Unique Search (SKAN) The average cost for each unique search event that is attributed to your ads. |
| ||||||
Cost per Unique Spend Credit (SKAN) The average cost for each unique spend credit event that is attributed to your ads. |
| ||||||
Cost per Unique Start Trial (SKAN) The average cost for each unique start trial event that is attributed to your ads. |
| ||||||
Cost per Unique Subscribe (SKAN) The average cost for each unique subscribe event that is attributed to your ads. |
| ||||||
Cost per Achieve Level (SKAN) The average cost for each achieve level event that is attributed to your ads. |
| ||||||
Cost per Add to Cart (SKAN) The average cost for each add to cart event that is attributed to your ads. |
| ||||||
Cost per Add to Wishlist (SKAN) The average cost for each add to wishlist event that is attributed to your ads. |
| ||||||
Cost per Checkout (SKAN) The average cost for each checkout event that is attributed to your ads. |
| ||||||
Cost per Complete Tutorial (SKAN) The average cost for each complete tutorial event that is attributed to your ads. |
| ||||||
Cost per Create Role (SKAN) The average cost for each create role event that is attributed to your ads. |
| ||||||
Cost per Create Group (SKAN) The average cost for each create group event that is attributed to your ads. |
| ||||||
Cost per In-App Ad Click (SKAN) The average cost for each in-app ad click event that is attributed to your ads. |
| ||||||
Cost per In-App Ad Impression (SKAN) The average cost for each in-app ad impression event that is attributed to your ads. |
| ||||||
Cost per Join Group (SKAN) The average cost for each join group event that is attributed to your ads. |
| ||||||
Cost per Launch App (SKAN) The average cost for each launch app event that is attributed to your ads. |
| ||||||
Cost per Loan Apply (SKAN) The average cost for each loan apply event that is attributed to your ads. |
| ||||||
Cost per Loan Approval (SKAN) The average cost for each loan approval event that is attributed to your ads. |
| ||||||
Cost per Loan Disbursement (SKAN) The average cost for each loan disbursement event that is attributed to your ads. |
| ||||||
Cost per Login (SKAN) The average cost for each login event that is attributed to your ads. |
| ||||||
Cost per Purchase (SKAN) The average cost for each purchase event that is attributed to your ads. |
| ||||||
Cost per Rate (SKAN) The average cost for each rate event that is attributed to your ads. |
| ||||||
Cost per Registration (SKAN) The average cost for each registration event that is attributed to your ads. |
| ||||||
Cost per Generate Lead (SKAN) The average cost for each generate lead event that is attributed to your ads. |
| ||||||
Cost per Search (SKAN) The average cost for each search event that is attributed to your ads. |
| ||||||
Cost per Spend Credit (SKAN) The average cost for each spend credit event that is attributed to your ads. |
| ||||||
Cost per Start Trial (SKAN) The average cost for each start trial event that is attributed to your ads. |
| ||||||
Cost per Subscribe (SKAN) The average cost for each subscribe event that is attributed to your ads. |
| ||||||
Cost per Unlock Achievement (SKAN) The average cost for each unlock achievement event that is attributed to your ads. |
| ||||||
Cost per View Content (SKAN) The average cost for each view content event that is attributed to your ads. |
| ||||||
Cost per Unique Unlock Achievement (SKAN) The average cost for each unique unlock achievement event that is attributed to your ads. |
| ||||||
Cost per Unique View Content (SKAN) The average cost for each unique view content event that is attributed to your ads. |
| ||||||
Cost per VTA App Install (SKAN) The average cost per each app install event attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per VTA Conversion (SKAN) The average cost per each conversion event attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per VTA Purchase (SKAN) The average cost per each in-app purchase event attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per VTA Registration (SKAN) The average cost per each in-app registration event attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Cost per Add Payment Info (SKAN) The average cost for each add payment info event that is attributed to your ads. |
| ||||||
Unique Create Role (SKAN) The number of unique times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Create Role Rate (%) (SKAN) The percentage of unique create role events out of all app install events. |
| ||||||
Unique Create Group (SKAN) The number of unique times a user created a group in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Create Group Rate (%) (SKAN) The percentage of unique create group events out of all app install events. |
| ||||||
CTA App Install (SKAN) The number of app install events attributed to a click on your ad. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
CTA Conversion (SKAN) The number of in-app conversion events attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
CTA Purchase (SKAN) The number of in-app purchase events attributed to a click on your ad. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
CTA Registration (SKAN) The number of in-app registration events attributed to a click on your ad. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Unique In-App Ad Click (SKAN) The number of unique in-app ad click events that occurred in your mobile app and are attributed to your ads. |
| ||||||
Unique In-App Ad Click Rate (%) (SKAN) The percentage of unique in-app ad click events out of all app install events. |
| ||||||
Unique In-App Ad Impression (SKAN) The number of unique in-app ad impression events that occurred in your mobile app and are attributed to your ads. |
| ||||||
Unique In-App Ad Impression Rate (%) (SKAN) The percentage of unique in-app ad impression events out of all app install events. |
| ||||||
Unique Join Group (SKAN) The number of unique times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Join Group Rate (%) (SKAN) The percentage of unique join group events out of all app install events. |
| ||||||
Unique Launch App (SKAN) The number of unique times a user launched your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Launch App Rate (%) (SKAN) The percentage of unique launch app events out of all app install events. |
| ||||||
Unique Loan Apply (SKAN) The number of unique times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Loan Apply Rate (%) (SKAN) The percentage of unique loan apply events out of all app install events. |
| ||||||
Unique Loan Approval (SKAN) The number of unique times a user was approved for a loan in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Loan Approval Rate (%) (SKAN) The percentage of unique loan approval events out of all app install events. |
| ||||||
Unique Loan Disbursement (SKAN) The number of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Loan Disbursement Rate (%) (SKAN) The percentage of unique loan disbursals in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Login (SKAN) The number of unique logins in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Login Rate (%) (SKAN) The percentage of unique login events out of all app install events. |
| ||||||
Unique Purchase (SKAN) The number of unique purchases that occurred in your app and were recorded by your measurement partner. |
| ||||||
Unique Purchase Rate (%) (SKAN) The percentage of unique purchase events out of all app install events. |
| ||||||
Unique Rate (SKAN) The number of unique ratings in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Rate Rate (%) (SKAN) The percentage of unique rate events out of all app install events. |
| ||||||
Unique Registration (SKAN) The number of unique registrations in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Registration Rate (SKAN) The percentage of unique registration events out of all app install events. |
| ||||||
Results (SKAN) Number of times your ad resulted in an intended outcome based on your campaign objective and optimization goal. |
| ||||||
Result rate (SKAN) Percentage of results that happened out of all impressions on your ads. |
| ||||||
Unique Generate Lead (SKAN) The number of unique leads generated in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Generate Lead Rate (%) (SKAN) The percentage of unique generate lead events out of all app install events. |
| ||||||
Unique Search (SKAN) The number of unique searches in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Search Rate (%) (SKAN) The percentage of unique search events out of all app install events. |
| ||||||
Unique Spend Credit (SKAN) The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Spend Credit Rate (%) (SKAN) The percentage of unique spend credit events out of all app install events. |
| ||||||
Unique Start Trial (SKAN) The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Start Trial Rate (%) (SKAN) The percentage of unique start trial events out of all app install events. |
| ||||||
Unique Subscribe (SKAN) The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Subscribe Rate (%) (SKAN) The percentage of unique subscribe events out of all app install events. |
| ||||||
Total Achieve Level (SKAN) The number of times a user achieved a level in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Achieve Level Value (SKAN) The value of achieve level events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Add Payment Info (SKAN) The number of times a user added payment info in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Add to Cart (SKAN) The number of times a user added items to a shopping cart in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Add to Cart Value (SKAN) The value of add to cart events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Add to Wishlist (SKAN) The number of times users added items to a wishlist in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Add to Wishlist Value (SKAN) The value of add to wishlist events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Checkout (SKAN) The number of times a user made a checkout in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Checkout Value (SKAN) The value of checkout events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Complete Tutorial (SKAN) The number of times a user completed a tutorial in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Complete Tutorial Value (SKAN) The value of complete tutorial events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Create Role (SKAN) The number of times a user created a character or role in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Total Create Role Value (SKAN) The value of create role events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Create Group (SKAN) The number of groups created in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Create Group Value (SKAN) The value of create group events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total In-App Ad Click (SKAN) The number of in-app ad click events that occurred in your mobile app and are attributed to your ads. |
| ||||||
Total In-App Ad Click Value (SKAN) The value of in-app ad click events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total In-App Ad Impression (SKAN) The number of in-app ad impression events that occurred in your mobile app and are attributed to your ads. |
| ||||||
Total In-App Ad Impression Value (SKAN) The value of in-app ad impression events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Join Group (SKAN) The number of times a user joined a group in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Total Join Group Value (SKAN) The value of join group events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Launch App (SKAN) The number of times a user launched your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Loan Apply (SKAN) The number of times a user applied for a loan in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Loan Approval (SKAN) The number of times a user was approved for a loan in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Loan Disbursement (SKAN) The number of loan disbursals in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Login (SKAN) The number of logins in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Purchase (SKAN) The number of purchases in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Purchase Value (SKAN) The total value of purchase events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Rate (SKAN) The number of ratings in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Rate Value (SKAN) The value of rate events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Registration (SKAN) The number of registrations in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Purchase ROAS (SKAN) The total return on ad spend (ROAS) from purchase events. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Total Generate Lead (SKAN) The number of leads generated in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Generate Lead Value (SKAN) The value of generate lead events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Search (SKAN) The number of searches in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Spend Credit (SKAN) The number of times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Total Spend Credit Value (SKAN) The value of spend credit events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Start Trial (SKAN) The number of times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Subscribe (SKAN) The number of subscriptions in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Subscribe Value (SKAN) The value of subscribe events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total Unlock Achievement (SKAN) The number of times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Total Unlock Achievement Value (SKAN) The value of unlock achievement events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total View Content (SKAN) The number of times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Total View Content Value (SKAN) The value of view content events in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Unlock Achievement (SKAN) The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. |
| ||||||
Unique Unlock Achievement Rate (%) (SKAN) The percentage of unique unlock achievement events out of all app install events. |
| ||||||
Unique View Content (SKAN) The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. |
| ||||||
Unique View Content Rate (%) (SKAN) The percentage of unique view content events out of all app install events. |
| ||||||
VTA App Install (SKAN) The number of app install events attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
VTA Conversion (SKAN) The number of conversion events attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
VTA Purchase (SKAN) The number of in-app purchase events attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
VTA Registration (SKAN) The number of in-app registration events attributed to an ad impression. Data may be incomplete due to SKAdNetwork (SKAN) limitations. |
| ||||||
Spend The spend |
| ||||||
Unique Spend Credit The number of unique times a user spent credit in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Spend Credit Rate (%) The percentage of unique spend credits events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Start Trial The number of unique times a user started a trial in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Start Trial Rate (%) The percentage of unique start trial events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unique Subscribe The number of unique subscriptions in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Subscribe Rate (%) The percentage of unique subscribe events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Achieve Level (Total No.) Achieve Level (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Achieve Level Value Total Achieve Level Value (The total count is based on when you were billed.) |
| ||||||
Purchase ROAS Return on ad spend (ROAS) from purchase events. (The total count is based on when you were billed.) |
| ||||||
Add payment info value (website) The total value returned from add billing events. |
| ||||||
Total Add Payment Info Total Add Payment Info. The total count is based on when you were billed. |
| ||||||
Total Add to Wishlist Add to Wishlist (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Add to Wishlist Value Total Add to Wishlist Value (The total count is based on when you were billed.) |
| ||||||
Total Add to Cart Add to Cart (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Add to Cart Value Total Add to Cart Value (The total count is based on when you were billed.) |
| ||||||
Total Click Button Value (Website) The total value returned from button click events. |
| ||||||
Total Checkout Checkout (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Checkout Value Total Checkout Value (The total count is based on when you were billed.) |
| ||||||
Total Purchase Value (Website) The total value returned from Purchase events. |
| ||||||
Complete Tutorial (Total No.) Complete Tutorial (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Complete Tutorial Value Total Complete Tutorial Value (The total count is based on when you were billed.) |
| ||||||
Create Role (Total No.) Create Role (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Create Role Value Total Create Role Value (The total count is based on when you were billed.) |
| ||||||
Create Group (Total No.) Create Group (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Create Group Value Total Create Group Value (The total count is based on when you were billed.) |
| ||||||
Total Download Value (Website) The total value returned from download button click events. |
| ||||||
Total Submit Form Value (Website) The total value returned from form submission events. |
| ||||||
In-App Ad Click (Total No.) In-App Ad Click (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total In-App Ad Click Value Total In-App Ad Click Value (The total count is based on when you were billed.) |
| ||||||
In-App Ad Impr (Total No.) In-App Ad Impr (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total In-App Ad Impr Value Total In-App Ad Impr Value (The total count is based on when you were billed.) |
| ||||||
Total Initiate Checkout Value (Website) The total value returned from initiate checkout events. |
| ||||||
Join Group (Total No.) Join Group (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Join Group Value Total Join Group Value (The total count is based on when you were billed.) |
| ||||||
Total Landing Page View The number of landing page view events from your ads. |
| ||||||
Launch App (Total No.) Launch App (Total No.) (The total count is based on when you were billed.) |
| ||||||
Loan Apply (Total No.) Loan Apply (Total No.) (The total count is based on when you were billed.) |
| ||||||
Loan Approval (Total No.) Loan Approval (Total No.) (The total count is based on when you were billed.) |
| ||||||
Loan Disbursement (Total No.) Loan Disbursement (Total No.) (The total count is based on when you were billed.) |
| ||||||
Login (Total No.) Login (Total No.) (The total count is based on when you were billed.) |
| ||||||
Day 1 Retention (Total No.) Day 1 Retention (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Add To Wishlist Value (Website) The total value returned from all add to wishlist events. |
| ||||||
Total Place an Order Value (Website) The total value returned from place an order events. |
| ||||||
Total Subscribe Value (Website) The total value returned from all subscribe events. |
| ||||||
Total Contact Value (Website) The total value returned from contact events. |
| ||||||
Checkout initiation value (Shop) The total value of TikTok Shop initiate checkout actions attributed to your ads. Initiate checkout is reported based on the time each ad impression occurred. |
| ||||||
Add to cart value (Shop) The total value of TikTok Shop add-to-cart actions attributed to your ads. Add-to-cart is reported based on the time each ad impression occurred. |
| ||||||
Product page view value (Shop) The total value of TikTok Shop product details page views attributed to your ads. Product details page views are reported based on the time each ad impression occurred. |
| ||||||
Gross revenue (Shop) The gross revenue of TikTok Shop orders attributed to your ads. It's the amount people pay, plus any discounts provided to them by TikTok Shop platform. Gross revenue is reported based on the time each ad impression occurred. |
| ||||||
Value per Page Browse (Website) The average value returned from page browse events. |
| ||||||
Total Search Value (Website) The total value returned from search events. |
| ||||||
Total Page View The total number of page browse events.The total count is calculated based on the time each ad impression occurred. |
| ||||||
Total Product Details Page Browse Value (Website) The total value returned from product details page browse events. |
| ||||||
Purchase (Total No.) Purchase (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Purchase Value Total Purchase Value (The total count is based on when you were billed.) |
| ||||||
Rate (Total No.) Rate (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Rate Value Total Rate Value (The total count is based on when you were billed.) |
| ||||||
Total Registration Total Registration. The total count is based on when you were billed. |
| ||||||
Generate Lead (Total No.) Generate Lead (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Generate Lead Value Total Generate Lead Value (The total count is based on when you were billed.) |
| ||||||
Total Search Total search (The total count is based on when you were billed.) |
| ||||||
Spend Credit (Total No.) Spend Credit (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Spend Credit Value Total Spend Credit Value (The total count is based on when you were billed.) |
| ||||||
Start Trial (Total No.) Start Trial (Total No.) (The total count is based on when you were billed.) |
| ||||||
Subscribe (Total No.) Subscribe (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Subscribe Value Total Subscribe Value (The total count is based on when you were billed.) |
| ||||||
Unlock Achievement (Total No.) Unlock Achievement (Total No.) (The total count is based on when you were billed.) |
| ||||||
Total Unlock Achievement Value Total Unlock Achievement Value (The total count is based on when you were billed.) |
| ||||||
Total Complete Registration Value (Website) The total value returned from user registration events. |
| ||||||
Total Page View Value The total value returned from page browse events. |
| ||||||
Total View Content Total View Content. The total count is based on when you were billed. |
| ||||||
Total View Content Value Total View Content Value (The total count is based on when you were billed.) |
| ||||||
Total Add to Cart Value (Website) The total value returned from add to cart events. |
| ||||||
TT App Id Get the tt app id. |
| ||||||
TT App Name Get the tt app name. |
| ||||||
Unique Custom Events (App) The number of unique custom app events attributed to your ads. |
| ||||||
Unique Unlock Achievement The number of unique times that a user unlocked an achievement in your mobile game app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Unlock Achievement Rate (%) The percentage of unique unlock achievement events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
| ||||||
Total Complete Registration (Website) The number of user registration events. |
| ||||||
Complete Registration Rate (%) (Website) The percentage of user registration events out of all click events. |
| ||||||
Value per payment info added (website) The average value returned from add billing events. |
| ||||||
Value per Click Button (Website) The average value returned from button click events. |
| ||||||
Value per Checkout Value per Checkout (The total count is based on when you were billed.) |
| ||||||
Value per Purchase (Website) The average value returned from Purchase events. |
| ||||||
Value Per Custom Event (App) The average value per custom app event attributed to your ads. |
| ||||||
Value Per Custom Page Event (Website) Monetary value associated with each custom page event. |
| ||||||
Value per Download (Website) The average value returned from download button click events. |
| ||||||
Value per Submit Form (Website) The average value returned from form submission events. |
| ||||||
Value per Initiate Checkout (Website) The average value returned from initiate checkout events. |
| ||||||
Value per Add To Wishlist (Website) The average value returned from each add to wishlist event. |
| ||||||
Value per Place an Order (Website) The average value returned from place an order events. |
| ||||||
Value per Subscribe (Website) The average value returned from each subscribe event. |
| ||||||
Value per Contact (Website) The average value returned from contact events. |
| ||||||
Value per checkout initiated (Shop) The average value of TikTok Shop initiate checkout actions attributed to your ads. Initiate checkout is reported based on the time each ad impression occurred. |
| ||||||
Value per add to cart (Shop) The average value of TikTok Shop add-to-cart actions attributed to your ads. Add-to-cart is reported based on the time each ad impression occurred. |
| ||||||
Value per product page view (Shop) The average value of TikTok Shop product details page views attributed to your ads. Product details page views are reported based on the time each ad impression occurred. |
| ||||||
Average order value (Shop) The average order value per TikTok Shop purchase attributed to your ads. Gross revenue and purchases are reported based on the time each ad impression occurred. |
| ||||||
Total Page Browse Value (Website) The total value returned from page browse events. |
| ||||||
Value per Search (Website) The average value returned from search events. |
| ||||||
Value per Product Details Page Browse (Website) The average value returned from product details page browse events. |
| ||||||
Value per Achieve Level Value per Achieve Level (The total count is based on when you were billed.) |
| ||||||
Value per Add to Wishlist Value per Add to Wishlist (The total count is based on when you were billed.) |
| ||||||
Value per Add to Cart Value per Add to Cart (The total count is based on when you were billed.) |
| ||||||
Value per Complete Tutorial Value per Complete Tutorial (The total count is based on when you were billed.) |
| ||||||
Value per Create Role Value per Create Role (The total count is based on when you were billed.) |
| ||||||
Value per Create Group Value per Create Group (The total count is based on when you were billed.) |
| ||||||
Value per In-App Ad Click Value per In-App Ad Click (The total count is based on when you were billed.) |
| ||||||
Value per In-App Ad Impr Value per In-App Ad Impr (The total count is based on when you were billed.) |
| ||||||
Value per Join Group Value per Join Group (The total count is based on when you were billed.) |
| ||||||
Value per Purchase Value per Purchase (The total count is based on when you were billed.) |
| ||||||
Value per Rate Value per Rate (The total count is based on when you were billed.) |
| ||||||
Value per Generate Lead Value per Generate Lead (The total count is based on when you were billed.) |
| ||||||
Value per Spend Credit Value per Spend Credit (The total count is based on when you were billed.) |
| ||||||
Value per Subscribe Value per Subscribe (The total count is based on when you were billed.) |
| ||||||
Value per Unlock Achievement Value per Unlock Achievement (The total count is based on when you were billed.) |
| ||||||
Value per View Content Value per View Content (The total count is based on when you were billed.) |
| ||||||
Value per Complete Registration (Website) The average value returned from user registration events. |
| ||||||
Value per Add to Cart (Website) The average value returned from add to cart events. |
| ||||||
Video Preview URL Preview URL for video creative. |
| ||||||
Video Cover URL COVER URL for video creative. |
| ||||||
Video Views The number of times your video starts to play. Replays will not be counted. |
| ||||||
Video Views at 100% The number of times your video was played at 100% of its length. Replays will not be counted. |
| ||||||
Video Views at 25% The number of times your video was played at 25% of its length. Replays will not be counted. |
| ||||||
Video Views at 50% The number of times your video was played at 50% of its length. Replays will not be counted. |
| ||||||
Video Views at 75% The number of times your video was played at 75% of its length. Replays will not be counted. |
| ||||||
2-Second Video Views The number of times your video played for at least 2 seconds. Replays will not be counted. |
| ||||||
6-Second Video Views The number of times your video played for at least 6 seconds, or completely played. Replays will not be counted. |
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Unique View Content The number of unique times a user viewed content in your mobile app that were recorded as app events and attributed to your ads. (The total count is calculated based on the time each ad impression occurred.) |
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View Content Rate (%) The percentage of unique view content events out of all app install events. (The total count is calculated based on the time each ad impression occurred.) |
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VTA App Install The number of app install events attributed to an ad impression. |
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VTA purchases (website) Website purchase events attributed to someone only viewing your ad. |
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VTA purchase ROAS Return on ad spend (ROAS) from purchase events attributed to someone only viewing your ad. |
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VTA purchase value Total value of purchase events attributed to someone only viewing your ad. |
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VTA Conversion The number of conversion events attributed to an ad impression. |
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VTA purchases (app) Number of in-app purchase events attributed to an ad impression based on information received from your measurement partner. |
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VTA registrations Number of registration events attributed to an ad impression based on information received from your measurement partner. |
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Add to Cart (Website) The number of add to cart events. |
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Add to Cart Rate (%) (Website) The percentage of add to cart events out of all click events. |
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