Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
EXPLORE YOUR DATA
Metrics & dimensions
Find the fields you need for your next report.
31 metrics67 dimensions
98 fields
| Field | Details |
|---|---|
Ad Serving Fees Ad serving cost in the media plan currency. | Field IDadServingFeesCurrency |
Ad Tech Fees Ad tech cost in the media plan currency. | Field IDadTechFeesCurrency |
Adsquare Cost Adsquare third-party cost in the media plan currency. | Field IDthirdPartyAdsquareCurrency |
Advertiser Advertiser name. | Field IDadvertiser |
Agency Margin Agency margin. | Field IDmargin |
App or Site Whether the impression occurred in an application or on a website. | Field IDappOrSite |
App or Site ID Identifier of the application or website where the ad was shown. | Field IDappSiteId |
App or Site Name Name of the application or website where the ad was shown. | Field IDappSiteName |
Bundle ID Application bundle identifier. | Field IDbundleId |
Campaign Budget Campaign budget. | Field IDbudget |
Campaign Comment Comment configured on the Hawk campaign. | Field IDcampaignComment |
Campaign End Campaign end time. | Field IDcampaignEnd |
Campaign ID Hawk campaign identifier. | Field IDcampaignId |
Campaign Name Hawk campaign name. | Field IDcampaignName |
Campaign Start Campaign start time. | Field IDcampaignStart |
Campaign Timezone Campaign timezone configured in Hawk. | Field IDtimezone |
Carrier Carrier code, reported as country and carrier name when known. | Field IDcarrier |
City City name. | Field IDcity |
Click-Through Rate Clicks divided by impressions; null when impressions are zero. | Field IDclickThroughRate |
Clicks Number of clicks. | Field IDclick |
Completed Views Number of times media playback reached completion. | Field IDcomplete |
Connection Type Network connection type using the OpenRTB classification. | Field IDconnectionType |
Conversions Number of conversions generated by the campaign. | Field IDconversion |
Cost per Click USD Media cost in US dollars divided by clicks; null when clicks are zero. | Field IDcostPerClickUsd |
Cost per Thousand Impressions USD Media cost in US dollars multiplied by 1,000 and divided by impressions; null when impressions are zero. | Field IDcostPerThousandImpressionsUsd |
Country Code Country code reported by the bid request, normally ISO 3166 alpha-3. | Field IDcountry |
Creative Family Device channel configured for the creative, such as mobile, digital out-of-home, TV, or audio. | Field IDcreativeFamily |
Creative Format Creative format, such as MRAID, VAST, banner, native, native 1.2, or Google Play Store. | Field IDcreativeFormat |
Creative ID Creative identifier. | Field IDcreativeId |
Creative Size Creative size configured in Hawk. | Field IDcreativeSize |
Date Calendar date derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY |
Day of Month Day of the month derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_DAY |
Day of Week Sunday-based day-of-week number derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK |
Deal ID Programmatic marketplace deal identifier. | Field IDdealId |
Deal Name Deal name configured in Hawk. | Field IDdealName |
Device Manufacturer Device manufacturer. | Field IDdeviceMake |
Device Model Device model. | Field IDdeviceModel |
Device Type Device type using the OpenRTB classification. | Field IDdeviceType |
DoubleVerify Cost DoubleVerify third-party cost in the media plan currency. | Field IDthirdPartyDoubleVerifyCurrency |
Event Type Tracked ad lifecycle event, such as bid, win, impression, click, start, quartile, complete, or error. | Field IDtype |
Exchange Programmatic exchange or supply-side platform name. | Field IDexchange |
Extra CPM Extra CPM in the media plan currency. | Field IDextraCpm |
Extra CPM Cost Extra-CPM third-party cost in the media plan currency. | Field IDthirdPartyExtraCpmCurrency |
First Quartile Views Number of times video playback reached 25 percent completion. | Field IDfirstQuartile |
Has GPS Whether the bid request includes GPS coordinates. | Field IDhasGps |
Has IFA Whether the bid request includes an identifier for advertising that Hawk may use. | Field IDhasIFA |
Hawk Geopoint Name Name of the geopoint defined in Hawk. | Field IDgeoName |
IAB Viewed Display Impressions Number of display impressions viewed according to the IAB standard. | Field IDviewedDisplaysIab |
IAB Viewed Video Impressions Number of video impressions viewed according to the IAB standard. | Field IDviewedVideosIab |
IAS Cost IAS third-party cost in the media plan currency. | Field IDthirdPartyIasCurrency |
Impressions Number of impressions. | Field IDimpression |
In-Store Impact Cost In-Store Impact third-party cost in the media plan currency. | Field IDthirdPartyInStoreImpactCurrency |
Is Programmatic Guaranteed Whether the campaign and its lines use Programmatic Guaranteed private-auction deals. | Field IDisProgrammaticGuaranteed |
Language User language preference. | Field IDlanguage |
Line Creative ID Hawk creative identifier. | Field IDlineCreativeId |
Line Creative Name Hawk creative name. | Field IDlineCreativeName |
Measured Display Impressions Number of display impressions measured for viewability. | Field IDmeasuredDisplays |
Measured Video Impressions Number of video impressions measured for viewability. | Field IDmeasuredVideos |
Media Cost Media cost in the media plan currency. | Field IDmediaCostCurrency |
Media Cost USD Media cost in US dollars. | Field IDmediaCostUSD |
Media Format Creative content format, such as HTML, banner, VAST, or VPAID. | Field IDmediaFormat |
Media Plan Comment Comment configured on the Hawk media plan. | Field IDmediaplanComment |
Media Plan Currency Media plan currency. | Field IDcurrency |
Media Plan ID Hawk media plan identifier. | Field IDmediaplanId |
Media Plan Name Hawk media plan name. | Field IDmediaplanName |
Media Type Creative media type, such as banner, video, native, native 1.2, or audio. | Field IDmediaType |
Metro / DMA Metro or DMA code, such as 803 for Los Angeles. | Field IDmetro |
Microregion Fine-grained region identifier, such as a French IRIS code or German ZIP-8. | Field IDmicroregion |
Month Calendar month derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_MONTH |
Month and Day Calendar month and day derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY |
Operating System Operating system name. | Field IDos |
Operating System Version Operating system version. | Field IDosVersion |
Organization ID Organization identifier selected on the Catchr connection and used for the Hawk organization header. | Field IDorganizationId |
Organization Name Hawk organization name. | Field IDorganizationName |
Playouts Number of playouts, calculated by Hawk as wins multiplied by the impression multiplier. | Field IDplayouts |
Publisher Publisher name. | Field IDpublisher |
Publisher ID Publisher identifier. | Field IDpublisherId |
Quarter Calendar quarter derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_QUARTER |
Real Cost Real cost in the media plan currency, including media, ad tech, third-party, and ad serving costs. | Field IDrealCostCurrency |
Region Code ISO 3166-2 region code. | Field IDregion |
Second Quartile Views Number of times video playback reached 50 percent completion. | Field IDsecondQuartile |
Segment CPM Audience segment CPM in the segment currency. | Field IDsegmentCpm |
Segment Currency Currency used for the audience segment CPM. | Field IDsegmentCurrency |
Segment ID Hawk audience segment identifier used to bid. | Field IDsegmentId |
Segment Name Hawk audience segment name used to bid. | Field IDsegmentName |
Segment Source Audience segment provider. | Field IDsegmentSource |
Third Quartile Views Number of times video playback reached 75 percent completion. | Field IDthirdQuartile |
Third-Party Cost Third-party cost in the media plan currency. | Field IDthirdPartyCostCurrency |
Total Cost Total cost in the media plan currency, including real cost and agency margin. | Field IDtotalCostCurrency |
Video Completion Rate Completed views divided by video starts; null when video starts are zero. | Field IDvideoCompletionRate |
Video Starts Number of video ad starts. | Field IDstart |
Visits Number of in-store visits generated by the campaign. | Field IDvisit |
Week ISO week number derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_WEEK |
Year Calendar year derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_YEAR |
Year and Month Calendar year and month derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH |
Year and Quarter Calendar year and quarter derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER |
Year and Week ISO week-numbering year and week derived from the documented Hawk day dimension. | Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK |
Zeotap Cost Zeotap third-party cost in the media plan currency. | Field IDthirdPartyZeotapCurrency |
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