Impr. (Abs. Top) % The percent of your ad impressions that are shown as the very first ad above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Age Age |
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Keyword Keyword |
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Gender Gender |
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Campaigns labels Associate campaign labels. |
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Ad group labels Associate adgroup labels. |
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Ad labels Associate ad labels. |
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Account Currency The currency of the Customer account. |
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Account The descriptive name of the Customer account. |
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Time zone Name of the timezone selected for the Customer account. For example: "(GMT-05:00) Eastern Time". This field does not reflect the current state of daylight saving time for the timezone. |
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Active View avg. CPM Average cost of viewable impressions (ActiveViewImpressions).Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Active View viewable CTR How often people clicked your ad after it became viewable.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Active View viewable impressions How often your ad has become viewable on a Display Network site. |
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Active View measurable impr. / impr. The ratio of impressions that could be measured by Active View over the number of served impressions.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Active View measurable cost The cost of the impressions you received that were measurable by Active View.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Active View measurable impr. The number of times your ads are appearing on placements in positions where they can be seen. |
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Active View viewable impr. / measurable impr. The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Network First level network type. |
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Network (with search partners) Second level network type (includes search partners). |
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All conv. rate AllConversions divided by total clicks that can be conversion-tracked. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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All conv. Best estimate of the total number of conversions that Google Ads drives. Includes website, cross-device, and phone call conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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All conv. value The total value of all of your conversions, including those that are estimated. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Avg. Cost The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Avg. CPC The total cost of all clicks divided by the total number of clicks received.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Avg. CPE The average amount that you've been charged for an ad engagement. This amount is the total cost of all ad engagements divided by the total number of ad engagements.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Avg. CPM Average Cost-per-thousand impressions (CPM).Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Avg. CPV The average amount you pay each time someone views your ad. The average CPV is defined by the total cost of all ad views divided by the number of views.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Avg. position Your ad's position relative to those of other advertisers.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Can manage clients Indicates if the account is an MCC account (true) or a regular Google Ads account (false). |
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Clicks The number of clicks. |
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Click type Indicates the click type for metric fields such as Impressions. Since ads that serve can be attributed to multiple click types, metric fields may be double-counted and thus totals may not be accurate, especially for Display network campaigns. |
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Content Lost IS (budget) The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Content Impr. share The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Content Lost IS (rank) The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Conversion adjustment Whether the conversion was adjusted or the conversion is original one. |
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Days to conversion or adjustment The number of days between the impression and the conversion or between the impression and adjustments to the conversion. |
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Conversion category A category that describes the action the user will take to complete a conversion. Prevents zero-conversion rows from being returned. Values: "Download", "Lead", "Purchase/Sale", "Signup", "View of a key page", and "Other". |
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Days to conversion Days between click and conversion. |
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Conv. rate The number of conversions divided by total clicks that can be tracked to conversions. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Conversions The number of conversions for all conversion actions that you have opted into optimization. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Conversion Tracker Id ID of the conversion tracker. |
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Conversion name The name of the conversion type. Prevents zero-conversion rows from being returned. |
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Total conv. value The sum of conversion values for all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Cost The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Cost / all conv. Total cost divided by all conversions.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Cost / conv. The Cost attributable to conversion-tracked clicks divided by the number of conversions.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Cross-device conv. Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in your AllConversions column. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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CTR The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Client name The descriptive name of the Customer. |
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Day The date formatted as yyyy-MM-dd. |
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Day of week The name of the day of the week, e.g., "Monday". |
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Device Device type where the impression was shown. |
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Engagement rate How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Engagements The number of engagements. An engagement occurs when a viewer expands your Lightbox ad. Also, in the future, other ad types may support engagement metrics. |
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Conversion source The source of conversion such as website, import from calls. |
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Customer ID The Customer ID. |
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Hour of day The hour of day as a number between 0 and 23, inclusive. |
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Impressions Count of how often your ad has appeared on a search results page or website on the Google Network. |
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Interaction Rate How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Interactions The number of interactions. An interaction is the main user action associated with an ad format--clicks for text and shopping ads, views for video ads, and so on. |
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Interaction Types The types of interactions that are reflected in the Interactions, InteractionRate, and AverageCost columns. |
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Invalid click rate The percentage ("x.xx%") of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Invalid clicks Number of clicks Google considers illegitimate and doesn't charge you for. |
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Auto tagging enabled Indicates if auto tagging is enabled on the account. |
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Test account Indicates if the account is a test account. |
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Month The first day of the month, formatted as yyyy-MM-dd. |
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Month of Year The name of the month of the year, e.g., "December". |
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Quarter The first day of the quarter, formatted as yyyy-MM-dd. Uses the calendar year for quarters, e.g., the second quarter of 2014 starts on 2014-04-01. |
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Search Lost IS (budget) The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Search Exact match IS The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Search Impr. share The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Search Lost IS (rank) The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. A percentage returned as "xx.xx%", or the special value "> 90%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Top vs. Other The position of the Ad. |
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Impr. (Top) % The percent of your ad impressions that are shown anywhere above the organic search results. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Value / all conv. The value, on average, of all conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Value / conv. The total value of your conversions divided by the total number of conversions. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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View rate The number of views your TrueView video ad receives divided by its number of impressions, including thumbnail impressions for TrueView in-display ads. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Views The number of times your video ads were viewed. |
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View-through conv. The total number of view-through conversions. These happen when a customer sees a Display network ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. |
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Week The date for the Monday of the week, formatted as yyyy-MM-dd. |
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Year The year, formatted as yyyy. |
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AdGroup Desktop bid adj. Desktop bid modifier override at the ad group level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Ad group ID The ID of the AdGroup. |
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AdGroup Mobile bid adj. Mobile bid modifier override at ad group level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Ad group The name of the AdGroup. |
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Ad group state Status of the ad group. |
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AdGroup Tablet bid adj. Tablet bid modifier override at the ad group level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Ad group type The type of ad group. |
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Ad rotation mode How often the ads in the ad group will be served relative to one another. |
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Pages / session Average number of pages viewed per session. Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Avg. session duration (seconds) Total duration of all sessions (in seconds) / number of sessions. Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Base Ad group ID The ID of base ad group of trial ad groups. For regular ad groups, this is equal to AdGroupId. For campaign-level user lists, this will always be 0. |
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Base Campaign ID The ID of base campaign of trial campaigns. For regular campaigns, this is equal to CampaignId. |
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Bid Strategy ID The ID of the BiddingStrategyConfiguration. |
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Bid Strategy Name The name of the BiddingStrategyConfiguration. |
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Bidding Strategy Source Indicates where the bidding strategy is associated i.e. campaign, ad group or ad group criterion. |
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Bid Strategy Type The type of the BiddingStrategyConfiguration. |
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Bounce rate Percentage of clicks where the user only visited a single page on your site, formatted as "x.xx%". Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Campaign ID The ID of the Campaign. |
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Campaign Name The name of the Campaign. |
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Campaign state The status of the Campaign. |
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Click Assisted Conv. The total number of conversions for which this keyword, ad, ad group, or campaign contributed to one or more assisted clicks. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. |
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Click Assisted Conv. / Last Click Conv. The total number of conversions for which this keyword, ad, ad group, or campaign received in assisted clicks divided by the total number of conversions for which it triggered the last click.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Click Assisted Conv. Value The total value of all conversions for which this keyword, ad, ad group, or campaign triggered assisted clicks.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Content Network Bid Dimension The type of criteria the ad group uses for absolute bids on the Display Network. |
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Cost / conv. (current model) Shows how your historic CostPerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Default max. CPC Cost per click bid. Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if AdWords is automatically setting the bid via the chosen bidding strategy, or c) "--" if no CPC bid applies to the row.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Max. CPM CPM (cost per thousand impressions) bid.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Max. CPV Cost per view bid.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Conversions (current model) Shows how your historic Conversions data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Conv. value (current model) Shows how your historic ConversionValue data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Affective Target ROAS The effective target ROAS, taking overrides into account.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Target ROAS Source The source of the effective target ROAS, taking overrides into account. |
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Enhanced CPC enabled Indicates if enhanced CPC is enabled on the bidding strategy. |
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Final URL suffix URL template for appending params to final URL. |
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Gmail forwards The number of times your ad was forwarded to someone else as a message. |
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Gmail saves The number of times someone has saved your Gmail ad to their inbox as a message. |
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Gmail clicks to website The number of clicks to your landing page on the expanded state of Gmail ads. |
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Impr. Assisted Conv. Total number of conversions for which this object triggered assist impressions prior to the last click. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. |
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Impr. Assisted Conv. / Last Click Conv. Total number of conversions for which this object triggered assist impressions divided by the total number of conversions for which this object triggered the last click.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Impr. Assisted Conv. Value Total value of all conversions for which this object triggered assist impressions.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Label IDs List of label IDs for the main object of this row.List elements are returned in JSON list format. |
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Labels List of label names for the main object of this row.List elements are returned in JSON list format. |
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Phone impressions Number of offline phone impressions. |
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Phone calls Number of offline phone calls. |
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PTR Number of phone calls received (NumOfflineInteractions) divided by the number of times your phone number is shown (NumOfflineImpressions).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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% new sessions Percentage of first-time sessions (from people who had never visited your site before), formatted as "x.xx%". Imported from Google Analytics.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Relative CTR Your clickthrough rate (Ctr) divided by the average clickthrough rate of all advertisers on the websites that show your ads. Measures how your ads perform on Display Network sites compared to other ads on the same sites.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Search abs. top IS The impressions you've received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Search lost abs. top IS (budget) The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Search lost top IS (budget) The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. See this Help Center article for details. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Search lost abs. top IS (rank) The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Search lost top IS (rank) The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Search top IS The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. See this Help Center article for details. A percentage can be returned as a real number ranging from 0.0 to 1.0.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Target CPA The current target CPA set on the Target CPA bidding strategy.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Target CPA source The level at which the target CPA bid was set. This is applicable only at the ad group level. |
| ||||||
Tracking URL template Tracking template of the main object of this row. |
| ||||||
Custom parameter Custom URL parameters of the main object of this row.CustomParameters elements are returned in JSON map format. |
| ||||||
Value / conv. (current model) Shows how your historic ValuePerConversion data would look under the attribution model you've currently selected. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Video played to 100% Percentage of impressions where the viewer watched all of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Video played to 25% Percentage of impressions where the viewer watched 25% of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Video played to 50% Percentage of impressions where the viewer watched 50% of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Video played to 75% Percentage of impressions where the viewer watched 75% of your video. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Ad ID The ID of the Ad. This field may contain IDs of ads that are not supported in the report request's API version. |
| ||||||
Feed ID The Feed ID. |
| ||||||
Feed Item Attribute Values List of attribute values for the FeedItem. |
| ||||||
Feed Item End date End time at which the FeedItem is no longer effective and will stop serving. |
| ||||||
Item ID The FeedItem ID. |
| ||||||
Feed Item Start date Start time when the FeedItem is effective and can begin serving. |
| ||||||
Item state Status of the FeedItem. |
| ||||||
Target location Location ID of the feed item's geoTargeting. |
| ||||||
Keyword Targeting ID The ID of the feed item's keyword targeting. |
| ||||||
Target keyword match type Match type of the feed item's keywordTargeting. |
| ||||||
Target keyword text Text of the feed item's keywordTargeting. |
| ||||||
Target ad group ID Ad group ID of the feed item's adGroupTargeting. |
| ||||||
Target campaign ID Campaign ID of the feed item's campaignTargeting. |
| ||||||
Accent color (responsive) The accent color for the responsive display ad. |
| ||||||
Ad strength The strength information of the ad. |
| ||||||
Ad type The type of the Ad. If the ad's type is not supported in the report request's API version, this field will have the value "unknown". |
| ||||||
Allow flexible color (responsive) Whether the responsive display ad colors must be strictly used. |
| ||||||
Auto-applied ad suggestion Indicates if this ad is automatically created by Google Ads. |
| ||||||
Business name The business name in a reponsive display ad. |
| ||||||
Call-only ad phone number The phone number of call-only ad. |
| ||||||
Call to action text (responsive) The call-to-action text for the responsive display ad. |
| ||||||
Approval status Approval status that combines review state and status. |
| ||||||
Ad Destination URL Destination URL of the ad. |
| ||||||
Ad Final App final URL List of final app URLs of the ad. List entries will start with one of: a) "android-app:" (for Android apps) or b) "os-app:" (for iOS apps).List elements are returned in JSON list format. |
| ||||||
Ad Mobile final URL List of final mobile URLs of the ad.List elements are returned in JSON list format. |
| ||||||
Ad Final URL List of final URLs of the ad.List elements are returned in JSON list format. |
| ||||||
Ad Final URL suffix The URL template for appending params to final URL of an ad. |
| ||||||
Ad Tracking template Tracking template of the ad. |
| ||||||
Ad Custom parameter List of custom parameters of the ad.CustomParameters elements are returned in JSON map format. |
| ||||||
Criterion ID The Criterion ID. |
| ||||||
Criterion Type The type of criterion. |
| ||||||
Text Ad Description 1 The descriptive text of an text ad. |
| ||||||
Text Ad Description 2 The descriptive text of an text ad. |
| ||||||
Responsive Search Ad Description The descriptive text of an responsive search ad. |
| ||||||
Description line 1 Line 1 description of the Ad. |
| ||||||
Description line 2 Line 2 description of the Ad. |
| ||||||
Device preference Platform ID of the device preference. You can look up the corresponding name and other information in the Platforms reference. |
| ||||||
Display URL Display URL of the Ad. |
| ||||||
Landscape logo ID (responsive) The ID of the landscape logo image. |
| ||||||
Logo ID (responsive) The ID of the logo image used in the ResponsiveDisplayAd. |
| ||||||
Image ID (responsive) "The ID of the marketing image used in the ResponsiveDisplayAd." |
| ||||||
Square image ID (responsive) The ID of the square marketing image. |
| ||||||
Expanded Dynamic Search Ad Description 2 The description 2 of the expanded dynamic search ad. |
| ||||||
Expanded Text Ad Description 2 The description 2 of the expanded text ad. |
| ||||||
Expanded Text Ad Description The description 2 of the expanded text ad. |
| ||||||
Expanded Text Ad Headline 3 The headline part 3 of the expanded text ad. |
| ||||||
Ad format preference (responsive) The format setting of the responsive display ad. |
| ||||||
Gmail ad header image media id The ID of the header image in the GmailAd. |
| ||||||
Gmail ad logo image media id The ID of the logo image in the GmailAd teaser. |
| ||||||
Gmail ad marketing image media id The ID of the marketing image in the GmailAd. |
| ||||||
Gmail ad business name The business name in the GmailAd teaser. |
| ||||||
Gmail ad description The description in the GmailAd teaser. |
| ||||||
Gmail ad headline The headline in the GmailAd teaser. |
| ||||||
Expanded Text Ad Headline Part 1 The ad headline for a ExpandedTextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad. |
| ||||||
Expanded Text Ad Headline Part 2 The ad headline for a ExpandedTextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad. |
| ||||||
Expanded Text Ad Headline Part 3 The ad headline for a ExpandedTextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad. |
| ||||||
Responsive Display Ad Headline The ad headline for a ImageAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad. |
| ||||||
Text Ad Headline The ad headline for a TextAd. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad. |
| ||||||
Responsible Search Ad Headline The ad headline for a responsive search ad. For other ad types such as TemplateAds, this field will contain a string representation of the key attributes of the ad. |
| ||||||
Headline 1 The first part of an expanded text ad headline. |
| ||||||
Headline 2 The second part of an expanded text ad headline. |
| ||||||
ID ID of the main object of this row. |
| ||||||
Image Ad URL Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL. |
| ||||||
Image Height The height of the image ad. For other ad types, this will have no values. |
| ||||||
Image Width The width of the image ad. For other ad types, this will have no values. |
| ||||||
Image Mime Type Image mime type. Only populated for image ads. |
| ||||||
Image ad name Name for the image ad. |
| ||||||
Is negative Indicates if the criterion for this row is a negative (exclusion) criterion. |
| ||||||
Long headline The long format of the headline in a responsive display ad. |
| ||||||
Main color (responsive) The main color for the responsive display ad. |
| ||||||
Gmail ad marketing image call to action text The call-to-action text for the GmailAd. |
| ||||||
Gmail ad marketing image call to action text color The call-to-action text color for the GmailAd. |
| ||||||
Gmail ad marketing image description The description of the marketing image in the GmailAd. |
| ||||||
Gmail ad marketing image headline The headline of the marketing image in the GmailAd. |
| ||||||
Responsive Display Ad Description The headline of the marketing image in the GmailAd. |
| ||||||
Accent color (multi asset responsive display) The accentColor setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Allow flexible color (multi asset responsive display) The allowFlexibleColor setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Business name (multi asset responsive display) The businessName setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Call to action text (multi asset responsive display) The callToActionText setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Descriptions (multi asset responsive display) The descriptions setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities.List elements are returned in JSON list format. |
| ||||||
Price prefix (multi asset responsive display) The dynamicSettingsPricePrefix setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Promotion text (multi asset responsive display) The dynamicSettingsPromoText setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Ad format preference (multi asset responsive display) The formatSetting setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Headlines (multi asset responsive display) The headline setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and TextAsset entities.List elements are returned in JSON list format. |
| ||||||
Landscape logos (multi asset responsive display) The landscapeLogoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format. |
| ||||||
Logos (multi asset responsive display) The logoImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format. |
| ||||||
Long headline (multi asset responsive display) The longHeadline setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Main color (multi asset responsive display) The mainColor setting for a MultiAssetResponsiveDisplayAd. |
| ||||||
Images (multi asset responsive display) The marketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format. |
| ||||||
Square images (multi asset responsive display) The squareMarketingImages setting for a MultiAssetResponsiveDisplayAd. List elements are returned in JSON list format. Each list element has fields from AssetLink and ImageAsset entities.List elements are returned in JSON list format. |
| ||||||
Youtube videos (multi asset responsive display) YouTube video ID of the YouTube assets of multi-asset responsive display ad.List elements are returned in JSON list format. |
| ||||||
Path 1 The text that appears in the ad with the displayed URL for an expanded text ad. |
| ||||||
Path 2 In addition to "Path1", more text that appears in the ad with the displayed URL for an expanded text ad. |
| ||||||
Policy Policy information for an ad. |
| ||||||
Price prefix (responsive) The prefix shown before prices. |
| ||||||
Promotion text (responsive) The promotion text for the responsive display ad. |
| ||||||
Responsive Search Ad descriptions A JSON string including details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label.List elements are returned in JSON list format. |
| ||||||
Responsive Search Ad headlines A JSON string including details about all headlines for a responsive search ad, including the asset text, pinning, and performance label.List elements are returned in JSON list format. |
| ||||||
Responsive Search Ad path 1 The text that appears in the ad with the displayed URL for a responsive search ad. |
| ||||||
Responsive Search Ad path 2 In addition to "ResponsiveSearchAdPath1", more text that appears in the ad with the displayed URL for a responsive search ad. |
| ||||||
Short headline The short format of the headline in a responsive display ad. |
| ||||||
Status The status of the main object in this row. For example, in a Campaign Performance Report this will be the status of each row's Campaign. In an Ad Group Performance Report this will be the status of each row's AdGroup. |
| ||||||
System managed Entity Source Indicates the source of a system-generated entity. |
| ||||||
Universal App Ad descriptions The list of descriptions of the Universal App ad.List elements are returned in JSON list format. |
| ||||||
Universal App Ad headlines The list of headers of the Universal App ad.List elements are returned in JSON list format. |
| ||||||
Universal App Ad html5 media bundles The HTML5 media bundles attached to the ad.List elements are returned in JSON list format. |
| ||||||
Universal App Ad images The marketing images attached to the ad.List elements are returned in JSON list format. |
| ||||||
Universal App Ad mandatory ad text The ad text that must be displayed when the ad is served. |
| ||||||
Universal App Ad youTube videos The YouTube videos attached to the ad.List elements are returned in JSON list format. |
| ||||||
Bid adj. The bid modifier. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Max CPC source Source of the CPC bid. |
| ||||||
Max CPM Source Source of the CPM bid. |
| ||||||
Criteria Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide. |
| ||||||
Criterion Destination URL Destination URL of the criterion that triggered ads. |
| ||||||
Final App final URL List of final app URLs of the main object of this row. List entries will start with one of: a) "android-app:" (for Android apps) or b) "os-app:" (for iOS apps).AppUrlList elements are returned in JSON list format. |
| ||||||
Mobile final URL List of final mobile URLs of the main object of this row.UrlList elements are returned in JSON list format. |
| ||||||
Finals URL List of final URLs of the main object of this row.UrlList elements are returned in JSON list format. |
| ||||||
Is restricting A value of 'true' indicates that the criterion type is used for bidding and restricting targeting. A value of 'false' indicates that the criterion type is used only for bidding. This will have the opposite value from that of targetAll for the criteria's corresponding AdGroup.TargetingSettingDetail. For example, if the TargetingSettingDetail for criterionTypeGroup = PLACEMENT has targetAll = true, then the IsRestrict field will be false for Placement criteria. |
| ||||||
Level The level at which the criterion association is defined. |
| ||||||
User list name The name of the AdwordsUserList. |
| ||||||
Ad Format The underlying media format of the ad. Values can be one of the formats on the Template Ads page, or a MediaType enum. |
| ||||||
Criteria Parameters Descriptive string for the Criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide. |
| ||||||
Criteria Display Name Descriptive name for the criterion. For more information on the format of criteria types in reports, see the Criteria prefixes section of the reporting guide. |
| ||||||
Domain The domain of the URL (placement) where the impression was shown. |
| ||||||
Targeting Mode Indicates if Display Campaign Optimizer is enabled for the ad group. Corresponds to the ad group's ExplorerAutoOptimizerSetting. |
| ||||||
Added Indicates if the placement was added as a criterion. |
| ||||||
Excluded Indicates if the URL or placement is currently excluded. |
| ||||||
Ad Groups The count of AdGroup objects using the bidding strategy. |
| ||||||
Keywords The count of AdGroupCriterion objects using the bidding strategy or label. |
| ||||||
Campaigns The count of Campaign objects using the bidding strategy. |
| ||||||
Currency ISO 4217 codes to specify the currency of monetary values. |
| ||||||
Name The name of the main object in this row. For example, in a Campaign Performance Report this will be the name of each row's Campaign. In an Ad Group Performance Report this will be the name of each row's AdGroup. |
| ||||||
Non-Removed Ad Groups The count of non-removed ad groups using the bidding strategy. |
| ||||||
Non-Removed Keywords The count of non-removed ad group criteria using the bidding strategy. |
| ||||||
Non-Removed Campaigns The count of non-removed campaigns using the bidding strategy. |
| ||||||
Bid limit (Target search page location) Maximum bid limit for the PageOnePromotedBiddingScheme.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Bid automation (Target search page location) Whether the PageOnePromoted strategy always follows bid estimate changes (false), or only increases (true). |
| ||||||
Bid adjustment (Target search page location) Bid multiplier defined on the PageOnePromotedBiddingScheme.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Limited budgets (Target search page location) Whether the PageOnePromoted strategy is allowed to raise bids if the campaign is "Limited by budget". |
| ||||||
Low quality keywords (Target search page location) Whether the PageOnePromoted strategy is allowed to raise bids on keywords with lower-range quality scores. |
| ||||||
Location (Target search page location) Strategy goal of where impressions will show on search result pages. |
| ||||||
Upper Bid limit (Target CPA) The maximum CPC bid limit for the Target CPA bidding strategy.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Lower Bid limit (Target CPA) The minimum CPC bid limit for the Target CPA bidding strategy.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Target outranking share Target fraction of auctions where the advertiser should outrank the competitor.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Bid automation (Target Outranking Share) Whether the TargetRoas strategy always follows bid estimate changes (false), or only increases (true). |
| ||||||
(Deprecated) - Competitor domain (Target Outranking Share) The competitor's visible domain URL for the TargetRoas strategy. |
| ||||||
Upper Max Cpc Bid limit (Target Outranking Share) The TargetRoas strategy's ceiling on max CPC bids.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Low quality keywords (Target Outranking Share) Whether the TargetRoas strategy is allowed to raise bids on keywords with lower-range quality scores. |
| ||||||
Target ROAS The desired revenue (based on conversion data) per unit of spend for the TargetRoas BiddingStrategyConfiguration.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
| ||||||
Upper Bid limit (Target ROAS) Maximum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Lower Bid limit (Target ROAS) Minimum bid limit that applies to all keywords managed by the TargetRoas BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Bid limit (Maximize clicks) The largest max CPC bid that can be set by the TargetSpend BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Target spend (Maximize clicks) The spend target under which to maximize clicks. Specified by the TargetSpend BiddingStrategyConfiguration.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Type The type of the main object in this row. For example, in a Bid Goal Performance Report this will be the type of the BiddingStrategyConfiguration. In a Shared Set Report this will be the type of the SharedSet. |
| ||||||
Budget The daily budget. On the Campaign Performance Report this column reflects the entire shared budget if the campaign draws from a shared budget.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Associated Campaign ID The ID of a Campaign associated with the Budget. |
| ||||||
Associated Campaign Name The name of a Campaign associated with the Budget. |
| ||||||
Associated Campaign state The status of a Campaign associated with the Budget. |
| ||||||
Budget usage The status of the association between the Budget and the associated Campaign. |
| ||||||
Budget ID The ID of the Budget. |
| ||||||
Budget Name The name of the Budget. |
| ||||||
# Campaigns The number of campaigns actively using the budget. |
| ||||||
Budget state The status of the Budget. |
| ||||||
Delivery method Budget delivery method. Determines the rate at which the budget is spent. |
| ||||||
Has recommended Budget Whether there is a recommended budget for this object. |
| ||||||
Explicitly shared Indicates if the budget is a shared budget (true) or specific to the campaign (false). |
| ||||||
Budget period Period over which to spend the budget. |
| ||||||
Recommended Budget amount The recommended budget amount.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Estimated change in weekly clicks at recommended Budget The estimated change in weekly clicks if the recommended budget is applied. |
| ||||||
Estimated change in weekly cost at recommended Budget The estimated change in weekly cost if the recommended budget is applied.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Estimated change in weekly interactions at recommended Budget The estimated change in weekly interactions if the recommended budget is applied. |
| ||||||
Estimated change in weekly views at recommended Budget The estimated change in weekly views if the recommended budget is applied. |
| ||||||
Total Budget amount The total budget amount, if you set a campaign's total budget in the Google Ads UI. Currently, campaign total budgets are only available for video campaigns with a specific start and end date. See this Help Center article to learn more about this option.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
| ||||||
Duration (seconds) The duration of the call, in seconds. |
| ||||||
End time The end date and time of the call. |
| ||||||
Caller country code Country code of the caller. |
| ||||||
Caller area code Area code of the caller. |
| ||||||
Call Start time The start date and time of the call. |
| ||||||
Call Status The status of the call. |
| ||||||
Call source Location (e.g., ad or landing page) of the impression where the phone number was shown. |
| ||||||
Call type The type of the call. |
| ||||||
Criteria Type The type of the Criterion. |
| ||||||
Keyword Match type The match type for the Keyword. |
| ||||||
Vertical ID The ID of vertical. |
| ||||||
Advertising Sub Channel Optional refinement of the campaign's AdvertisingChannelType. |
| ||||||
Advertising Channel Primary serving target for ads in the campaign. |
| ||||||
Avg. impr. freq. per cookie Average number of times a unique cookie was exposed to your ad over a given time period. Imported from Google Analytics. Deprecated. This field is only populated for dates prior to 2019-08-01.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Campaign Desktop bid adj. Desktop bid modifier override at the campaign level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Campaign Group ID The ID of campaign group. |
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Campaign Mobile bid adj. Mobile bid modifier of the campaign. To filter by this field, use values greater than 0 and less than or equal to 1. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Campaign Tablet bid adj. Tablet bid modifier override at the campaign level.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Campaign Trial Type The type of campaign. This shows if the campaign is a trial campaign or not. |
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Campaign Advertiser Channel Type The primary serving target for ads within the campaign. The targeting options can be refined in network_settings. This field is required and should not be empty when creating new campaigns. Can be set only when creating campaigns. After the campaign is created, the field can not be changed |
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Ad event type The event type to which the conversion was attributed. |
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Campaign End date The end date of the campaign, formatted as yyyy-MM-dd. |
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Unique cookies Number of unique cookies that were exposed to your ad over a given time period, or the special value "< 100" if the number of cookies is less than 100. Deprecated. This field is only populated for dates prior to 2019-08-01. |
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Target ROAS (Maximize Conversion Value) The target ROAS that was set for maximizing revenue while averaging the target return on ad spend.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Click share The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. A percentage returned as "xx.xx%", or the special value "< 10%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Campaign serving status Indicates if the Campaign is serving ads. |
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Campaign Start date The start date of the campaign, formatted as yyyy-MM-dd. |
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Shared Set ID The ID of the SharedSet. |
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Shared Set Name The name of the SharedSet. |
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Shared Set Type The type of the SharedSet. |
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Ad Variation Control Trial Arm ID If the impression was part of an ad variation and in the control arm, this represents the ad variation control arm ID. |
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Ad Variation Treatment Trial Arm ID If the impression was part of an ad variation and in the treatment arm, this represents the ad variation treatment arm ID. |
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Ad Variation Trial ID If the impression was part of an ad variation, this represents the ad variation trial ID. |
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City (Location of interest) ID of the city of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Country/Territory (Location of interest) ID of the country of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Metro area (Location of interest) ID of the metro area of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Most specific location target (Location of interest) The most specific location target (Location of interest). |
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Region (Location of interest) ID of the region of the Location criterion matching the location of interest associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Campaign location target Location ID of the matching campaign criterion. |
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Creative ID ID of the ad. |
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Criteria ID The Criterion ID. |
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Google Click ID The Google Click ID. |
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City (Physical location) ID of the city of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Country/Territory (Physical location) ID of the country of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Metro area (Physical location) ID of the metro area of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Most specific location target (Physical location) The most specific location target (Physical location). |
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Region (Physical location) ID of the region of the Location criterion matching the physical location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Page Page number in search results where the ad was shown. |
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User List ID The ID of the UserList (audience). |
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Free click rate The number of clicks that converted divided by your total clicks that can be tracked to a conversion. This is how often a click on your ad resulted in a conversion. Percentage returned as "x.xx%".To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Free clicks The number of clicks that converted within your chosen conversion window. This field is formatted using US locale, i.e., using comma "," for thousands and dot "." for decimals. |
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Criteria Type Name The descriptive name of the CriteriaType. |
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Approval Status Approval status of the criterion. |
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Max CPV source The source of the cost per view bid. |
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Ad Quality Score The quality score of the ad. |
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Est. add. clicks/wk (first position bid) Estimate of how many clicks per week you might get by changing your keyword bid to the value in FirstPositionCpc. |
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Est. add. cost/wk (first position bid) Estimate of how your cost per week might change when changing your keyword bid to the value in FirstPositionCpc.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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First page CPC Estimate of the CPC bid required in order to show your ad on the first page of search results.Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used. |
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First position CPC Estimate of the amount you might need to pay for your ad to be displayed in the first position at the top of the first page of Google search results.Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used. |
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Has Quality Score Whether the QualityScore field of the criterion has value. Use this field in a report request predicate to include or exclude criteria with or without a value for the QualityScore field. |
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Dynamic ad target The WebpageParameter criterion. |
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Landing page experience The quality score of the landing page. |
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Ad Group Quality score The quality score of the AdGroupCriterion. Ranges from 1 (lowest) to 10 (highest). If quality score information is missing, then "--" will be returned. You can filter using the "HasQualityScore" column to include or exclude criteria with or without a value for the QualityScore field. See the reporting concepts guide for more details. |
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Expected clickthrough rate Clickthrough rate compared to that of other advertisers. |
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Criterion serving status Serving status of the criterion. |
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Top of page CPC Estimate of the CPC bid required in order to show your ad on the top of the first page of search results.Usually a number in micros, but may be prefixed with "auto: " or may simply be the string "auto" if automatic bidding is used. |
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Effective Final URL Effective final URL of the impressions. |
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Effective Tracking template Effective tracking URL of the impressions. |
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City ID of the city Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Country Code ID of the country Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Is Targetable Indicates whether the row's location (among all of the locations associated with an impression) was the targeting location for the impressions in that row. |
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Location type The type of location. Location of interest (AREA_OF_INTEREST) indicates a location that the user showed interest in. Physical location (LOCATION_OF_PRESENCE) is where a user is located or is regularly located. |
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Metro area ID of the metro area Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Most specific location ID of the most specific Location criterion associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Region ID of the region Location associated with the impression. You can look up the corresponding name and other information using LocationCriterionService. |
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Top level categories Top level theme category of the pages in your website domain. |
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First level sub-categories First level theme category of the pages in your website domain. |
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Second level sub-categories Second level theme category of the pages in your website domain. |
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Categories The themes of the pages in your website domain derived from your website's structure. |
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Dynamically generated Headline The dynamically generated headline of the Dynamic Search Ad. |
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Search term If the string for this attribute is longer than 128 char bytes, the returned result will NOT be a single aggregated row. |
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Added/Excluded Indicates whether the search term is currently one of your targeted or excluded keywords. |
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Landing Page Title Title of the landing page. |
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URL The dynamically selected destination URL of the impression. |
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Ad relevance (hist.) The quality of historical ad relevance. |
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Landing page experience (hist.) The quality of historical landing page experience. |
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Qual. score (hist.) The historical quality score. |
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Expected clickthrough rate (hist.) The historical expected clickthrough rate. |
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Ad group creatives count The count of AdGroupAd objects using the label. |
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Ad groups count The count of ad groups using the bidding strategy or label. |
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Campaigns count The count of Campaign objects using the label. |
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Label ID The ID of the Label. |
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Label name The name of the Label. |
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User lists count The count of UserList objects using the label. |
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Expanded landing page The final URL with ValueTrack parameters replaced with their final rendered values. |
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Mobile-friendly click rate The percentage of mobile clicks that go to a mobile-friendly page.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Valid AMP click rate The percentage of ad clicks to AMP (accelerated mobile pages) landing pages that reach a valid AMP page.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Mobile speed score A measure of how quickly your page loads after clicks on your mobile ads. The score is a range from 1 to 10, 10 being fastest. |
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Landing page The final URL with ValueTrack parameter templates left in place. |
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Combined Clicks Clicks from ads or organic search results. |
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Combined Clicks/Query CombinedAdsOrganicClicks divided by CombinedAdsOrganicQueries. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Combined Queries Total number of searches that returned pages from your site in the organic search results or triggered one of your ads. |
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Keyword ID The ID of the Keyword that triggered the ad. |
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Keyword Match Query Keyword that matched the query and triggered the ad. |
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Organic Average Position Average top position of your organic listing (or multiple listings) for each query. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Organic Clicks Number of times someone clicked your site's listing in the unpaid results for a particular query. |
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Organic Clicks/Query Number of clicks you've received on your organic search listings divided by the total number of searches that returned pages from your site. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Organic Listings Number of organic search listing impressions. |
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Organic Listings/Query Average number of times a page from your site was listed per query. This field is formatted with dot (".") for decimal separator, precision of two decimal positions and no thousands separator (e.g. 1000000.00).To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Organic Queries Total number of searches that returned organic search results for your site over the given period. |
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Query Match type Match type of the keyword that triggered the ad. |
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Query Query that led to the impression. |
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Search Result Type The type of search result. |
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Attribute Values The FeedItem's attribute values.List elements are returned in JSON list format. |
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Disapproval reasons List of reasons why the FeedItem is not approved.List elements are returned in JSON list format. |
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End Time The end time in which the FeedItem is no longer effective and will stop serving. |
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Target location restriction The type of location that can be used for targeting. |
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This extension vs. Other Indicates if the extension for the placeholder feed item of this row was clicked (true) or merely displayed (false). |
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Placeholder Type Placeholder type indicating the type of extension. |
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Scheduling Schedule specifying when the FeedItem may serve.FeedItemScheduling elements are returned in JSON list format. |
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Start time The start time in which the FeedItem is effective and can begin serving. |
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Validation Details Details about the validation state for the FeedItem.List elements are returned in JSON list format. |
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Extension Placeholder Creative Id ID of the ad where the extension appeared. |
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Extension Placeholder Type Placeholder type indicating the type of extension. |
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Benchmark Max. CPC Indicates how other advertisers are bidding on similar products.Values can be one of: a) a money amount in micros, b) "auto: x" or "auto" if this field is a bid and Google Ads is automatically setting the bid via the chosen bidding strategy, or c) "--" if this field is a bid and no bid applies to the row. |
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Benchmark CTR Indicates how other advertisers' Shopping ads for similar products are performing based on how often people who see their ad end up clicking on it.To prevent calculation accuracy issues, fields whose data type is Double can be used only with the following operators in predicates: LESS_THAN or GREATER_THAN . This is also true for AWQL: Only the operators < and > are allowed in the WHERE clause. |
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Parent Criterion ID Criterion ID of the product partition's parent. |
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Partition Type The partition type of the ProductPartition criterion. |
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Product Group Path to the ProductPartition, including all of its parent partitions. |
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Search Query Destination URL Destination URL for the impression. |
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Search Query Final URL Final URL of the impressions. |
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Query Match type with variant Match type of the keyword that triggered the ad, including variants. See https://support.google.com/google-ads/answer/2472708 for an explanation of close variants. |
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Member Count The number of entities in the shared set. |
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Reference Count The number of campaigns that actively use the shared set. |
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MCA Id The multi-client account ID from Merchant Center. |
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Brand The ProductBrand value of the product. |
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Category (1st level) The ProductBiddingCategory level 1 value of the product. |
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Category (2nd level) The ProductBiddingCategory level 2 value of the product. |
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Category (3rd level) The ProductBiddingCategory level 3 value of the product. |
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Category (4th level) The ProductBiddingCategory level 4 value of the product. |
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Category (5th level) The ProductBiddingCategory level 5 value of the product. |
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Channel Channel of the product. |
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Channel Exclusivity Channel exclusivity of the product. |
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Custom label 0 The ProductCustomAttribute level 0 value of the product. |
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Custom label 1 The ProductCustomAttribute level 1 value of the product. |
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Custom label 2 The ProductCustomAttribute level 2 value of the product. |
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Custom label 3 The ProductCustomAttribute level 3 value of the product. |
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Custom label 4 The ProductCustomAttribute level 4 value of the product. |
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Language Language of the product information. |
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MC Id ID of the Google Merchant Center account associated with the products being advertised. |
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Item Id Offer/item ID of the product. |
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Condition The ProductCanonicalCondition of the product. |
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Product Title The title of the product. |
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Product type (1st level) The ProductType level 1 value of the product. |
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Product type (2nd level) The ProductType level 2 value of the product. |
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Product type (3rd level) The ProductType level 3 value of the product. |
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Product type (4th level) The ProductType level 4 value of the product. |
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Product type (5th level) The ProductType level 5 value of the product. |
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Store Id Store ID of the product. |
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Keyword/Placement state Status of the ad group criterion (keyword, placement, etc.). |
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Distance from location extensions Grouping of user distance from location extensions. |
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Ad state Status of the ad. |
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Video Channel Id The video channel ID. |
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Video Duration The duration of the video in milliseconds. |
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Video Id The video ID. |
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Video Title The video title. |
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ROAS Return on ad spend. |
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Country Country. |
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Campaign Performance Name Campaign Performance Name |
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Campaign Performance Type Repartition Campaign Performance Type Repartition |
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Youtube Video Id Youtube Video Id |
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Youtube Video Title Youtube Video Title |
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Asset Text Asset Text |
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Asset ID Asset ID |
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Asset Image Asset Image |
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Asset Name Asset Name |
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Asset Source Asset Source |
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Asset Group Asset Field Type Asset Type |
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Asset Group Name Asset Group Name |
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Asset Group Id Asset Group Id |
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Asset Group Ad Strength Asset Group Ad Strength |
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Asset Group Status Asset Group Status |
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Asset Group Performance Label Asset Performance Label |
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Campaign Optimization Score Campaign Optimization Score |
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Extracted Date The date where the extraction take times. |
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Platform Name Return the platform name |
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Ad Ad level Headlines |
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Ad Description Ad level Descriptions |
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