Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
Account Id Id of the account. |
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Account Agency Id Id of the agency associated with the account. |
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Account Name Name of the account. |
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Account Included Publisher Group IDs List of publisher group IDs to include. |
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Account Excluded Publisher Group IDs List of publisher group IDs to exclude. |
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Account Frequency Capping Maximum number of times an ad can be shown to the same user. |
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Account Delivery Status Current delivery status of the account. |
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Year Year such as 2017. |
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Year Quarter Year and quarter. |
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Year month Year and month. |
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Year week Year and week. |
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Date Year, month, and day. |
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Year month day hour Year, month, day, and hour. |
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Quarter of the year Quarter of the year |
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Month of the year Month of the year |
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Week of the year Week of the year |
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Week of the year (start Sunday) Week of the year |
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Month and day Month and day |
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Day of the week Week of the year |
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Day of the month Day of the year |
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Hour of the day Hour of the day |
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Campaign Id Id of the campaign. |
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Campaign Manager Email of the campaign manager. |
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Campaign Name Name of the campaign. |
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Campaign Archived Whether the campaign is archived. |
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Campaign IAB Category IAB category of the campaign. |
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Campaign GA4 Enabled Whether GA4 tracking is enabled. |
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Campaign GA4 Web Property Id GA4 web property ID. |
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Campaign GA Tracking Type Type of the legacy Google Analytics tracking (e.g., API). |
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Campaign GA Web Property Id Legacy GA web property ID. |
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Campaign GA Enabled Whether legacy Google Analytics tracking is enabled. |
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Campaign Adobe Enabled Whether Adobe tracking is enabled. |
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Campaign Adobe Tracking Parameter Adobe tracking parameter name. |
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Campaign Included Publisher Group IDs List of publisher group IDs to include. |
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Campaign Excluded Publisher Group IDs List of publisher group IDs to exclude. |
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Campaign Frequency Capping Maximum number of times an ad can be shown to the same user. |
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Campaign Delivery Status Current delivery status of the campaign. |
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Ad Group Id Id of the ad group. |
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Ad Group Name Name of the ad group. |
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Ad Group State State of the ad group. |
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Ad Group Archived Whether the ad group is archived. |
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Ad Group Start Date Start date of the ad group. |
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Ad Group End Date End date of the ad group. |
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Ad Group Bidding Type Bidding type of the ad group. |
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Ad Group Bid Bid amount for the ad group. |
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Ad Group Daily Budget Daily budget for the ad group. |
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Ad Group Devices List of devices for ad group targeting. |
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Ad Group Environments List of environments for ad group targeting. |
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Ad Group Included Geo Countries List of geo country codes to include. |
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Ad Group Included Geo Regions List of geo region codes to include. |
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Ad Group Included Geo DMAs List of geo DMA codes to include. |
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Ad Group Included Geo Cities List of geo city codes to include. |
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Ad Group Included Geo Postal Codes List of geo postal codes to include. |
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Ad Group Excluded Geo Countries List of geo country codes to exclude. |
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Ad Group Excluded Geo Regions List of geo region codes to exclude. |
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Ad Group Excluded Geo DMAs List of geo DMA codes to exclude. |
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Ad Group Excluded Geo Cities List of geo city codes to exclude. |
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Ad Group Excluded Geo Postal Codes List of geo postal codes to exclude. |
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Ad Group Included Interests List of interests to include. |
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Ad Group Excluded Interests List of interests to exclude. |
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Ad Group Included Publisher Group IDs List of publisher group IDs to include. |
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Ad Group Excluded Publisher Group IDs List of publisher group IDs to exclude. |
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Ad Group Included Custom Audience IDs List of custom audience IDs to include. |
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Ad Group Excluded Custom Audience IDs List of custom audience IDs to exclude. |
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Ad Group Included Retargeting Ad Group IDs List of retargeting ad group IDs to include. |
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Ad Group Excluded Retargeting Ad Group IDs List of retargeting ad group IDs to exclude. |
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Ad Group Connection Types List of connection types to include. |
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Ad Group Tracking Code Tracking code for the ad group. |
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Ad Group Autopilot State Autopilot state of the ad group. |
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Ad Group Dayparting Monday List of hours (0–23) on Monday for dayparting. |
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Ad Group Dayparting Friday List of hours (0–23) on Friday for dayparting. |
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Ad Group Dayparting Timezone Timezone for dayparting. |
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Ad Group Delivery Type Delivery type of the ad group. |
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Ad Group Frequency Capping Maximum number of times an ad can be shown to the same user. |
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Ad Group Delivery Status Current delivery status of the ad group. |
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Creative Id Id of the creative. |
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Creative Type Type of the creative. |
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Creative Agency Id Id of the agency associated with the creative. |
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Creative Url URL of the creative. |
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Creative Title Title of the creative. |
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Creative Image Url Image URL of the creative. |
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Creative Image Crop Crop setting for the creative image. |
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Creative Display Url Display URL shown for the creative. |
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Creative Brand Name Brand name displayed in the creative. |
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Creative Description Description text of the creative. |
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Creative Call To Action Call to action text for the creative. |
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Creative Icon Url Icon URL for the creative. |
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Creative Video Asset Id Video asset ID used by the creative. |
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Creative Image Width Width of the creative image. |
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Creative Image Height Height of the creative image. |
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Creative Ad Tag Width Width of the ad tag container. |
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Creative Ad Tag Height Height of the ad tag container. |
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Creative Ad Tag Ad tag markup for the creative. |
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Creative Tags List of tags associated with the creative. |
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Ad Id Id of the ad. |
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Ad State State of the ad. |
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Ad Archived Whether the ad is archived. |
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Ad Label Label of the ad. |
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Impressions The number of impressions. |
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Clicks The number of clicks. |
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CTR Click-through rate. |
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Avg. CPC Average cost per click. |
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Avg. CPM Average cost per thousand impressions. |
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Yesterday Spend Total spend for the previous day. |
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Media Spend Total media spend. |
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Data Cost Cost associated with data. |
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License Fee Fees for licensing. |
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Total Spend Overall spend. |
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Margin Profit margin. |
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Visits Number of visits. |
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Unique Users Count of unique users. |
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New Users Count of new users. |
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Returning Users Count of returning users. |
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% New Users Percentage of users who are new. |
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Pageviews Total pageviews. |
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Pageviews per Visit Average pageviews per visit. |
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Bounced Visits Visits with a single interaction. |
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Non-Bounced Visits Visits with more than one interaction. |
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Bounce Rate Percentage of bounced visits. |
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Total Seconds Total time on site in seconds. |
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Time on Site Total time on site. |
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Avg. Cost per Visit Average cost for each visit. |
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Avg. Cost per New Visitor Average cost for each new visitor. |
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Avg. Cost per Pageview Average cost per pageview. |
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Avg. Cost per Non-Bounced Visit Average cost per non-bounced visit. |
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Avg. Cost per Minute Average cost per minute of engagement. |
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Avg. Cost per Unique User Average cost per unique user. |
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Account Status The status of the account. |
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Campaign Status The status of the campaign. |
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Ad Group Status The status of the ad group. |
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Content Ad Status The status of the content ad. |
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Media Source Status The status of the media source. |
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Publisher Status The status of the publisher. |
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Video Start Count of video starts. |
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Video First Quartile Count at first quartile of video. |
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Video Midpoint Count at midpoint of video. |
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Video Third Quartile Count at third quartile of video. |
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Video Complete Count of video completions. |
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Video Progress 3s Count at 3 seconds into video. |
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Avg. CPV Average cost per view. |
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Avg. CPCV Average cost per completed view. |
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Measurable Impressions Count of measurable impressions. |
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Viewable Impressions Count of viewable impressions. |
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Not-Measurable Impressions Count of non-measurable impressions. |
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Not-Viewable Impressions Count of non-viewable impressions. |
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% Measurable Impressions Percentage of measurable impressions. |
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% Viewable Impressions Percentage of viewable impressions. |
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Impression Distribution (Viewable) Distribution of viewable impressions. |
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Impression Distribution (Not-Measurable) Distribution of non-measurable impressions. |
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Impression Distribution (Not-Viewable) Distribution of non-viewable impressions. |
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Avg. VCPM Average viewable cost per thousand impressions. |
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Predictive Clearing Value-add Predictive clearing value-add. |
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Predictive Clearing Potential Value-add Predictive clearing potential value-add. |
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Media Source The ad network or platform through which the media was delivered |
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Publisher The website or app where the ad placement appeared |
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Placement The specific ad unit or slot identifier within the publisher’s inventory |
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Placement Type The format of the placement (e.g., banner, interstitial, native) |
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Environment The context in which the ad was served (e.g., desktop web, mobile web, in‑app) |
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Device The type of device used to view the ad (e.g., desktop, mobile, tablet) |
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Operating System The operating system running on the device (e.g., iOS, Android, Windows) |
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Country The country where the ad impression or click occurred |
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State / Region The state, province, or region within the country of delivery |
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DMA The Designated Market Area code representing the US media market region |
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Interest The category or topic that describes the user’s interest segment |
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Age The age bracket of the audience segment (e.g. 18–24, 25–34) |
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Gender The gender classification of the audience segment (e.g. Male, Female, Other) |
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Extracted Date The date where the extraction take times. |
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Platform Name Return the platform name |
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