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JSON / CSV / XML
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Introduction

Datasources and destinations

Fields listing for Outbrain DSP

EXPLORE YOUR DATA

Metrics & dimensions

Find the fields you need for your next report.

55 metrics111 dimensions

166 fields

All fields
FieldDetails
% Measurable Impressions
Percentage of measurable impressions.
Field IDpercent_measurable
MetricNUMBER
% New Users
Percentage of users who are new.
Field IDpercent_new_users
MetricNUMBER
% Viewable Impressions
Percentage of viewable impressions.
Field IDpercent_viewable
MetricNUMBER
Account Agency Id
Id of the agency associated with the account.
Field IDaccount/agencyId
DimensionTEXT
Account Delivery Status
Current delivery status of the account.
Field IDaccount/deliveryStatus
DimensionTEXT
Account Excluded Publisher Group IDs
List of publisher group IDs to exclude.
Field IDaccount/targeting.publisherGroups.excluded
DimensionTEXT
Account Frequency Capping
Maximum number of times an ad can be shown to the same user.
Field IDaccount/frequencyCapping
DimensionNUMBER
Account Id
Id of the account.
Field IDaccount/id
DimensionTEXT
Account Included Publisher Group IDs
List of publisher group IDs to include.
Field IDaccount/targeting.publisherGroups.included
DimensionTEXT
Account Name
Name of the account.
Field IDaccount/name
DimensionTEXT
Account Status
The status of the account.
Field IDaccount_status
MetricTEXT
Ad Archived
Whether the ad is archived.
Field IDad/archived
DimensionBOOLEAN
Ad Group Archived
Whether the ad group is archived.
Field IDad_group/archived
DimensionBOOLEAN
Ad Group Autopilot State
Autopilot state of the ad group.
Field IDad_group/autopilot.state
DimensionTEXT
Ad Group Bid
Bid amount for the ad group.
Field IDad_group/bid
DimensionTEXT
Ad Group Bidding Type
Bidding type of the ad group.
Field IDad_group/biddingType
DimensionTEXT
Ad Group Connection Types
List of connection types to include.
Field IDad_group/targeting.connectionTypes
DimensionTEXT
Ad Group Daily Budget
Daily budget for the ad group.
Field IDad_group/dailyBudget
DimensionTEXT
Ad Group Dayparting Friday
List of hours (0–23) on Friday for dayparting.
Field IDad_group/dayparting.friday
DimensionTEXT
Ad Group Dayparting Monday
List of hours (0–23) on Monday for dayparting.
Field IDad_group/dayparting.monday
DimensionTEXT
Ad Group Dayparting Timezone
Timezone for dayparting.
Field IDad_group/dayparting.timezone
DimensionTEXT
Ad Group Delivery Status
Current delivery status of the ad group.
Field IDad_group/deliveryStatus
DimensionTEXT
Ad Group Delivery Type
Delivery type of the ad group.
Field IDad_group/deliveryType
DimensionTEXT
Ad Group Devices
List of devices for ad group targeting.
Field IDad_group/targeting.devices
DimensionTEXT
Ad Group End Date
End date of the ad group.
Field IDad_group/endDate
DimensionTEXT
Ad Group Environments
List of environments for ad group targeting.
Field IDad_group/targeting.environments
DimensionTEXT
Ad Group Excluded Custom Audience IDs
List of custom audience IDs to exclude.
Field IDad_group/targeting.customAudiences.excluded
DimensionTEXT
Ad Group Excluded Geo Cities
List of geo city codes to exclude.
Field IDad_group/targeting.geo.excluded.cities
DimensionTEXT
Ad Group Excluded Geo Countries
List of geo country codes to exclude.
Field IDad_group/targeting.geo.excluded.countries
DimensionTEXT
Ad Group Excluded Geo DMAs
List of geo DMA codes to exclude.
Field IDad_group/targeting.geo.excluded.dma
DimensionTEXT
Ad Group Excluded Geo Postal Codes
List of geo postal codes to exclude.
Field IDad_group/targeting.geo.excluded.postalCodes
DimensionTEXT
Ad Group Excluded Geo Regions
List of geo region codes to exclude.
Field IDad_group/targeting.geo.excluded.regions
DimensionTEXT
Ad Group Excluded Interests
List of interests to exclude.
Field IDad_group/targeting.interest.excluded
DimensionTEXT
Ad Group Excluded Publisher Group IDs
List of publisher group IDs to exclude.
Field IDad_group/targeting.publisherGroups.excluded
DimensionTEXT
Ad Group Excluded Retargeting Ad Group IDs
List of retargeting ad group IDs to exclude.
Field IDad_group/targeting.retargetingAdGroups.excluded
DimensionTEXT
Ad Group Frequency Capping
Maximum number of times an ad can be shown to the same user.
Field IDad_group/frequencyCapping
DimensionNUMBER
Ad Group Id
Id of the ad group.
Field IDad_group/id
DimensionTEXT
Ad Group Included Custom Audience IDs
List of custom audience IDs to include.
Field IDad_group/targeting.customAudiences.included
DimensionTEXT
Ad Group Included Geo Cities
List of geo city codes to include.
Field IDad_group/targeting.geo.included.cities
DimensionTEXT
Ad Group Included Geo Countries
List of geo country codes to include.
Field IDad_group/targeting.geo.included.countries
DimensionTEXT
Ad Group Included Geo DMAs
List of geo DMA codes to include.
Field IDad_group/targeting.geo.included.dma
DimensionTEXT
Ad Group Included Geo Postal Codes
List of geo postal codes to include.
Field IDad_group/targeting.geo.included.postalCodes
DimensionTEXT
Ad Group Included Geo Regions
List of geo region codes to include.
Field IDad_group/targeting.geo.included.regions
DimensionTEXT
Ad Group Included Interests
List of interests to include.
Field IDad_group/targeting.interest.included
DimensionTEXT
Ad Group Included Publisher Group IDs
List of publisher group IDs to include.
Field IDad_group/targeting.publisherGroups.included
DimensionTEXT
Ad Group Included Retargeting Ad Group IDs
List of retargeting ad group IDs to include.
Field IDad_group/targeting.retargetingAdGroups.included
DimensionTEXT
Ad Group Name
Name of the ad group.
Field IDad_group/name
DimensionTEXT
Ad Group Start Date
Start date of the ad group.
Field IDad_group/startDate
DimensionTEXT
Ad Group State
State of the ad group.
Field IDad_group/state
DimensionTEXT
Ad Group Status
The status of the ad group.
Field IDad_group_status
MetricTEXT
Ad Group Tracking Code
Tracking code for the ad group.
Field IDad_group/trackingCode
DimensionTEXT
Ad Id
Id of the ad.
Field IDad/id
DimensionTEXT
Ad Label
Label of the ad.
Field IDad/label
DimensionTEXT
Ad State
State of the ad.
Field IDad/state
DimensionTEXT
Age
The age bracket of the audience segment (e.g. 18–24, 25–34)
Field IDage
DimensionTEXT
Avg. Cost per Minute
Average cost per minute of engagement.
Field IDavg_cost_per_minute
MetricNUMBER
Avg. Cost per New Visitor
Average cost for each new visitor.
Field IDavg_cost_per_new_visitor
MetricNUMBER
Avg. Cost per Non-Bounced Visit
Average cost per non-bounced visit.
Field IDavg_cost_per_non_bounced
MetricNUMBER
Avg. Cost per Pageview
Average cost per pageview.
Field IDavg_cost_per_pageview
MetricNUMBER
Avg. Cost per Unique User
Average cost per unique user.
Field IDavg_cost_per_unique_user
MetricNUMBER
Avg. Cost per Visit
Average cost for each visit.
Field IDavg_cost_per_visit
MetricNUMBER
Avg. CPC
Average cost per click.
Field IDavg_cpc
MetricNUMBER
Avg. CPCV
Average cost per completed view.
Field IDavg_cpcv
MetricNUMBER
Avg. CPM
Average cost per thousand impressions.
Field IDavg_cpm
MetricNUMBER
Avg. CPV
Average cost per view.
Field IDavg_cpv
MetricNUMBER
Avg. VCPM
Average viewable cost per thousand impressions.
Field IDavg_vcpm
MetricNUMBER
Bounce Rate
Percentage of bounced visits.
Field IDbounce_rate
MetricNUMBER
Bounced Visits
Visits with a single interaction.
Field IDbounced_visits
MetricNUMBER
Campaign Adobe Enabled
Whether Adobe tracking is enabled.
Field IDcampaign/tracking.adobe.enabled
DimensionBOOLEAN
Campaign Adobe Tracking Parameter
Adobe tracking parameter name.
Field IDcampaign/tracking.adobe.trackingParameter
DimensionTEXT
Campaign Archived
Whether the campaign is archived.
Field IDcampaign/archived
DimensionBOOLEAN
Campaign Delivery Status
Current delivery status of the campaign.
Field IDcampaign/deliveryStatus
DimensionTEXT
Campaign Excluded Publisher Group IDs
List of publisher group IDs to exclude.
Field IDcampaign/targeting.publisherGroups.excluded
DimensionTEXT
Campaign Frequency Capping
Maximum number of times an ad can be shown to the same user.
Field IDcampaign/frequencyCapping
DimensionNUMBER
Campaign GA Enabled
Whether legacy Google Analytics tracking is enabled.
Field IDcampaign/tracking.ga.enabled
DimensionBOOLEAN
Campaign GA Tracking Type
Type of the legacy Google Analytics tracking (e.g., API).
Field IDcampaign/tracking.ga.type
DimensionTEXT
Campaign GA Web Property Id
Legacy GA web property ID.
Field IDcampaign/tracking.ga.webPropertyId
DimensionTEXT
Campaign GA4 Enabled
Whether GA4 tracking is enabled.
Field IDcampaign/tracking.ga4.enabled
DimensionBOOLEAN
Campaign GA4 Web Property Id
GA4 web property ID.
Field IDcampaign/tracking.ga4.webPropertyId
DimensionNUMBER
Campaign IAB Category
IAB category of the campaign.
Field IDcampaign/iabCategory
DimensionTEXT
Campaign Id
Id of the campaign.
Field IDcampaign/id
DimensionTEXT
Campaign Included Publisher Group IDs
List of publisher group IDs to include.
Field IDcampaign/targeting.publisherGroups.included
DimensionTEXT
Campaign Manager
Email of the campaign manager.
Field IDcampaign/campaignManager
DimensionTEXT
Campaign Name
Name of the campaign.
Field IDcampaign/name
DimensionTEXT
Campaign Status
The status of the campaign.
Field IDcampaign_status
MetricTEXT
Clicks
The number of clicks.
Field IDclicks
MetricNUMBER
Content Ad Status
The status of the content ad.
Field IDcontent_ad_status
MetricTEXT
Country
The country where the ad impression or click occurred
Field IDcountry
DimensionTEXT
Creative Ad Tag
Ad tag markup for the creative.
Field IDcreative/adTag
DimensionTEXT
Creative Ad Tag Height
Height of the ad tag container.
Field IDcreative/adTagHeight
DimensionNUMBER
Creative Ad Tag Width
Width of the ad tag container.
Field IDcreative/adTagWidth
DimensionNUMBER
Creative Agency Id
Id of the agency associated with the creative.
Field IDcreative/agencyId
DimensionTEXT
Creative Brand Name
Brand name displayed in the creative.
Field IDcreative/brandName
DimensionTEXT
Creative Call To Action
Call to action text for the creative.
Field IDcreative/callToAction
DimensionTEXT
Creative Description
Description text of the creative.
Field IDcreative/description
DimensionTEXT
Creative Display Url
Display URL shown for the creative.
Field IDcreative/displayUrl
DimensionTEXT
Creative Icon Url
Icon URL for the creative.
Field IDcreative/iconUrl
DimensionTEXT
Creative Id
Id of the creative.
Field IDcreative/id
DimensionTEXT
Creative Image Crop
Crop setting for the creative image.
Field IDcreative/imageCrop
DimensionTEXT
Creative Image Height
Height of the creative image.
Field IDcreative/imageHeight
DimensionNUMBER
Creative Image Url
Image URL of the creative.
Field IDcreative/imageUrl
DimensionTEXT
Creative Image Width
Width of the creative image.
Field IDcreative/imageWidth
DimensionNUMBER
Creative Tags
List of tags associated with the creative.
Field IDcreative/tags
DimensionTEXT
Creative Title
Title of the creative.
Field IDcreative/title
DimensionTEXT
Creative Type
Type of the creative.
Field IDcreative/type
DimensionTEXT
Creative Url
URL of the creative.
Field IDcreative/url
DimensionTEXT
Creative Video Asset Id
Video asset ID used by the creative.
Field IDcreative/videoAssetId
DimensionTEXT
CTR
Click-through rate.
Field IDctr
MetricNUMBER
Data Cost
Cost associated with data.
Field IDdata_cost
MetricNUMBER
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
DimensionYEAR_MONTH_DAY
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
DimensionDAY
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
DimensionDAY_OF_WEEK
Device
The type of device used to view the ad (e.g., desktop, mobile, tablet)
Field IDdevice
DimensionTEXT
DMA
The Designated Market Area code representing the US media market region
Field IDdma
DimensionTEXT
Environment
The context in which the ad was served (e.g., desktop web, mobile web, in‑app)
Field IDenvironment
DimensionTEXT
Gender
The gender classification of the audience segment (e.g. Male, Female, Other)
Field IDgender
DimensionTEXT
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
DimensionHOUR
Impression Distribution (Not-Measurable)
Distribution of non-measurable impressions.
Field IDimpr_dist_not_measurable
MetricNUMBER
Impression Distribution (Not-Viewable)
Distribution of non-viewable impressions.
Field IDimpr_dist_not_viewable
MetricNUMBER
Impression Distribution (Viewable)
Distribution of viewable impressions.
Field IDimpr_dist_viewable
MetricNUMBER
Impressions
The number of impressions.
Field IDimpressions
MetricNUMBER
Interest
The category or topic that describes the user’s interest segment
Field IDinterest
DimensionTEXT
License Fee
Fees for licensing.
Field IDlicense_fee
MetricNUMBER
Margin
Profit margin.
Field IDmargin
MetricNUMBER
Measurable Impressions
Count of measurable impressions.
Field IDmeasurable_impressions
MetricNUMBER
Media Source
The ad network or platform through which the media was delivered
Field IDmedia_source
DimensionTEXT
Media Source Status
The status of the media source.
Field IDmedia_source_status
MetricTEXT
Media Spend
Total media spend.
Field IDmedia_spend
MetricNUMBER
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
DimensionMONTH_DAY
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
DimensionMONTH
New Users
Count of new users.
Field IDnew_users
MetricNUMBER
Non-Bounced Visits
Visits with more than one interaction.
Field IDnon_bounced_visits
MetricNUMBER
Not-Measurable Impressions
Count of non-measurable impressions.
Field IDnot_measurable_impressions
MetricNUMBER
Not-Viewable Impressions
Count of non-viewable impressions.
Field IDnot_viewable_impressions
MetricNUMBER
Operating System
The operating system running on the device (e.g., iOS, Android, Windows)
Field IDoperating_system
DimensionTEXT
Pageviews
Total pageviews.
Field IDpageviews
MetricNUMBER
Pageviews per Visit
Average pageviews per visit.
Field IDpageviews_per_visit
MetricNUMBER
Placement
The specific ad unit or slot identifier within the publisher’s inventory
Field IDplacement
DimensionTEXT
Placement Type
The format of the placement (e.g., banner, interstitial, native)
Field IDplacement_type
DimensionTEXT
Predictive Clearing Potential Value-add
Predictive clearing potential value-add.
Field IDpredictive_clearing_potential_value_add
MetricNUMBER
Predictive Clearing Value-add
Predictive clearing value-add.
Field IDpredictive_clearing_value_add
MetricNUMBER
Publisher
The website or app where the ad placement appeared
Field IDpublisher
DimensionTEXT
Publisher Status
The status of the publisher.
Field IDpublisher_status
MetricTEXT
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
DimensionQUARTER
Returning Users
Count of returning users.
Field IDreturning_users
MetricNUMBER
State / Region
The state, province, or region within the country of delivery
Field IDstate_region
DimensionTEXT
Time on Site
Total time on site.
Field IDtime_on_site
MetricNUMBER
Total Seconds
Total time on site in seconds.
Field IDtotal_seconds
MetricNUMBER
Total Spend
Overall spend.
Field IDtotal_spend
MetricNUMBER
Unique Users
Count of unique users.
Field IDunique_users
MetricNUMBER
Video Complete
Count of video completions.
Field IDvideo_complete
MetricNUMBER
Video First Quartile
Count at first quartile of video.
Field IDvideo_first_quartile
MetricNUMBER
Video Midpoint
Count at midpoint of video.
Field IDvideo_midpoint
MetricNUMBER
Video Progress 3s
Count at 3 seconds into video.
Field IDvideo_progress_3s
MetricNUMBER
Video Start
Count of video starts.
Field IDvideo_start
MetricNUMBER
Video Third Quartile
Count at third quartile of video.
Field IDvideo_third_quartile
MetricNUMBER
Viewable Impressions
Count of viewable impressions.
Field IDviewable_impressions
MetricNUMBER
Visits
Number of visits.
Field IDvisits
MetricNUMBER
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
DimensionWEEK
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
DimensionWEEK
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
DimensionYEAR
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
DimensionYEAR_MONTH
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
DimensionYEAR_MONTH_DAY_HOUR
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
DimensionYEAR_QUARTER
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
DimensionYEAR_WEEK
Yesterday Spend
Total spend for the previous day.
Field IDyesterday_spend
MetricNUMBER

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Introduction
Fields list
Destinations