Fields listing for The Trade Desk

The date and time in UTC the audience was created.

Indicates if this audience was automatically generated by The Trade Desk platform.

Indicates the time when this audience was last updated (UTC).

The name of the audience.

This is the amount of time to exclude users who are in the Excluded Data Groups of the Audience. For example, if your product is purchased at regular intervals by your customers, you may not want to immediately target somebody who just converted, but you may not want to exclude them forever either. So if your Audience excludes "Converted Users" but you know those users are likely to convert again after, say, 7 days, you may want to set your exclusion window to 6 days so you begin showing them ads leading up to their likely 7th-day conversion. This is simply a contrived example and the specific setting will depend on your use case. If you're not sure how to configure this window, 129600 (90 days) is a reasonable default you may want to start with. It's also the default value used if this is not specified on create.

Get the Audience Strategy configured for the ad group.

If set to true, indicates that it is a TargetEveryone audience.

Controls whether clicks may be counted as primary conversions when conversion data is sparse for optimizing toward conversion-based goals.

Controls whether secondary conversions may be counted as primary conversions when conversion data is sparse for optimizing toward conversion-based goals.

IsConfident is a way of marking that the returned data is not "perfect". If this flag is set to false see the `ConfidenceIssue` field.

MaxCpmOfDualHistogramInTargetCurrency describes the max value of the dual histograms so that they can be adjusted for non USD CPMs

The budget of the AdGroup's current or next upcoming flight.

The maximum amount of impressions the adGroup should buy.

Indicates the ad group's spend in the current flight is fully system optimized, without any manual intervention.

Spend priority controls how the platform allocates value-driven (also known as fluid or unreserved) budget across ad groups within a campaign. Here's what you need to know: - This must be a value between 1 and 10, or `null`. - If set to `null`, the system automatically prioritizes spend for the ad group based on value. - Fixed budgets are always honored, regardless of priority. Priority only influences how the remaining fluid budget is distributed if there is any. - By default, in Kokai, priority acts as a value weight, not a strict order of spend. - Ad groups with a higher priority (lower number) are more likely to receive a larger share of the fluid budget, assuming similar performance and scale. However, this doesn’t mean they spend first; rather, they receive more consideration during allocation.

The Ad group's total budget in Advertiser currency.

The version of the budgeting experience for the campaign of the ad group.

The total number of AdGroups owned by the Campaign that are both visible and enabled.

If set to `true`, enables the platform to automatically direct your budget to the better-performing ad groups first and then allocate the remaining budget to lower-performing ad groups. Requires the `autoAllocatorEnabled` property value to be set to true. The default value for this property is `false`. When you clone a campaign, this value is copied over.

The maximum amount of impressions the campaign should buy. For campaigns with multiple flights, this value is determined using specified flight values and may not be modified.

The time in UTC the campaign was created. This field is read-only.

The time in UTC the campaign was created. This field is read-only.

Weight to assign to click-through pixels when calculating custom CPA.

The custom CPA to use to use for the CPA calculation for the campaign.

Weight to assign to view pixels when calculating custom CPA.

The custom ROAS calculation for the campaign's Return on Advertiser Spend value.

An optional description of the campaign.

The date and time (in UTC) when the campaign stops spending if it has not yet exhausted its budget. For campaigns with multiple multiple flights, this value is determined using specified flight values and may not be modified.

The number of distinct Funnel Locations for all visible AdGroups owned by the Campaign.

The ID of the campaign.

IO assigned to each campaign for IO clients to manage its spend.

If set to `true`, indicates that ISpot incremental reach KPI has been added. The default value is `false`.

A property to indicate this campaign is managed by The Trade Desk.

The campaign has been migrated from a previous version to Kokai.

If set to `true`, indicates that TvSquared incremental reach KPI has been added. The default value is `false`.

The Trade Desk measure last-touch attribution (recommended for troubleshooting purposes).

The time in UTC the campaign was last updated. This field is read-only.

The time in UTC the campaign was last updated. This field is read-only.

The daily minimum spend amount that you want the platform to allocate to all ad groups in a campaign that has `autoAllocatorEnabled` and `autoPrioritizationEnabled` set to true. Requires the `autoAllocatorEnabled` and `autoPrioritizationEnabled` property values to be set to true. The default value for this property is `0`. This value must always be positive. The platform allocates the minimum amount to ad groups daily only while there is enough potential spend and budget to allocate. When you clone a campaign, this minimum spend value is carried over.

The name of the campaign.

The campaign objective.

The pacing mode for the Campaign.

The partner fee for the campaign as a percentage of the budget after The Trade Desk fee is calculated. For details, contact your Account Manager.

A property that you can use for internal reference. For example, a purchase order number.

A property to indicate what level of access this campaign has.

The date and time (in UTC) when the campaign starts spending. For campaigns with multiple flights, this value is determined using specified flight values and may not be modified. Otherwise, it must be specified at creation time.

Campaign status.

The Windows time zone ID of the campaign.

The IANA/Olson time zone ID of the campaign.

The total number of visible AdGroups owned by the Campaign.

The mode that the pacing and bidding system runs on to better achieve customized goals. Only applies to Kokai campaigns.

The name of The Trade Desk platform experience in which the campaign was created. If not specified, indicates that the campaign was created in a platform experience prior to Kokai.

Contract floor price as base-bid adjustment.

The time in UTC the adGroup was created. This field is read-only.

If set to true, bids for cross-device impressions are adjusted based on the confidence level of matches.

The identifier for this cross-device vendor. Use this ID when enabling cross-device targeting on ad groups.

The friendly name of the cross-device vendor.

The amount of the campaign flight's budget that's allocated for an ad group.

How the ad group allocation is treated. See `AdGroupBudgetAllocationType` for the different types.

An optional control on the bidding price for impression-budgeted flight. If null, the base bid CPM is applied by default.

The amount of the campaign flight's budget that's allocated for an ad group.

How the ad group allocation is treated. See `AdGroupBudgetAllocationType` for the different types.

An optional control on the bidding price for impression-budgeted flight. If null, the base bid CPM is applied by default.

Returns true if the ad group is targeting deals.

An optional description of the ad group.

The display viewability standard of the ad group.

Total number of unique bids capped at 10 per dimension.

Number of dimensions.

Expressiveness score.

The funnel location of the ad group.

The average Goal value.

Whether the goal is custom or not.

The percentage of the Goal being met, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to 4 digits after decimal point.

The short version of goal type's name.

The target Goal value.

The type of Goal.

The unit of measurement for the Goal data.

The ID of the ad group.

The category's ID.

Is this category the default, inherited from the Advertiser.

Is the category sensitive or not.

The name of the category.

The ID of the category's parent (if present).

The category's ID.

Is this category the default, inherited from the Advertiser.

Is the category sensitive or not.

The name of the category.

The ID of the category's parent (if present).

If set to `true`, indicates that the ad group is enabled to spend. The default value is `false`. If not set to `true`, the ad group will be disabled and will not spend.

Indicates whether the ad group is a high-fill rate ad group. High-fill rate ad groups may target only programmatic guaranteed high-fill rate contracts and allow for a limited set of attributes to be set in the `RTBAttributes` object. IMPORTANT: You can set this property only on create; it may not be updated thereafter.

Prioritize reliable and objective news as scored by our News Rating Partners.

Indicates whether the ad group is targeting commitment deals.

Indicates whether the ad group is a high-fill rate ad group. High-fill rate ad groups may target only programmatic guaranteed high-fill rate contracts and allow for a limited set of attributes to be set in the `RTBAttributes` object. IMPORTANT: You can set this property only on create; it may not be updated thereafter.

Set to true to search for ad groups that have Quality Alliance targeting enabled.

Indicates whether the ad group is targeting all default on deals.

Indicates whether the ad group is targeting all default on deals.

If set to true, indicates that the ad group is targeting deprecated library deals

Indicates if an ad group is pacing using a Live Event schedule.

Set to `true` to enable future Koa features for the AdGroup automatically.

Are future features enabled for the AdGroup's Partner automatically.

Whether the ad group is using Koa optimized creative weights to maximize the ad group's primary KPI performance

The minor version of the KOA optimizations for this AdGroup.

The version of the KOA optimizations for this AdGroup.

Set to `true` to enable Koa to analyze historical clearing prices to find a lower, optimal bid for each impression served in a first-price auction.

The time in UTC the adGroup was last updated. This field is read-only.

Returns the market the AdGroup is currently targeting.

Marketplace ID

Status of the given marketplace.

Marketplace name.

Marketplace owner type.

Marketplace short name.

The name of the ad group.

The amount of the campaign flight's budget that's allocated for an ad group.

How the ad group allocation is treated. See `AdGroupBudgetAllocationType` for the different types.

An optional control on the bidding price for impression-budgeted flight. If null, the base bid CPM is applied by default.

The end age being targeted for Nielsen analytics.

Enhanced Nielsen reporting option setting.

The gender being targeted for Nielsen analytics.

The start age being targeted for Nielsen analytics.

Current credit limit assigned

Daily spend cap

The ID of the partner.

The integer ID of the partner. This ID is typically used as a buyer or seat ID in the Easy Proposal Activation API. This is a read-only property.

Indicates if partner is billed by PO#, requiring campaigns to populate this field.

Flag signifying whether the spend on this partner is disabled

The name of the partner.

Viewability profile used for Quality Alliance viewability targeting.

The average Goal value.

Whether the goal is custom or not.

The percentage of the Goal being met, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to 4 digits after decimal point.

The short version of goal type's name.

The target Goal value.

The type of Goal.

The unit of measurement for the Goal data.

The AdGroup's spend risk level.

The AdGroup's current spend in Advertiser currency.

Ad group status.

If set to true, indicates that multiple cross-device vendors are used.

The display viewability standard of the ad group.

Coalesces the viewability profile from Campaign, Advertiser, or Partner, in that order of precedence.

The total number of auctions won. An ad play is counted when an ad is placed on a page and has the potential to be viewed, regardless of whether it is clicked.

The unit of time to apply to click interval attributions.

When The Trade Desk performs click attribution for the Advertiser’s conversions, this is the amount of time that will be considered for attribution. Unit of time is in ClickInterval.

The unit of time to apply to impression interval attributions.

When The Trade Desk performs impression attribution for the Advertiser’s conversions, this is the amount of time that will be considered for attribution. Unit of time is in ImpressionInterval.

To enable the platform to add highly relevant segments to your audience when there is confidence they will improve your targeting and boost performance, continue using the `RTBAttributes.AudienceTargeting.AudienceBoosterEnabled` property in the [ad group](/v3/portal/api/area/Ad%20Group) workflows.

Now renamed Prism, it’s been enhanced to focus on the most valuable impressions by excluding irrelevant user-based and non-user-based signals that are unlikely to benefit a campaign.

The owner of the brands assigned to the Advertiser.

The number of unique primary channels belonging to live Campaigns under the Advertiser.

When The Trade Desk performs click attribution for your conversions, similar clicks will be considered duplicates if they are within this window. Set to zero to disable click de-duplication.

When The Trade Desk performs impression attribution for your conversions, similar conversions will be considered duplicates if they are within this window. Set to zero to disable conversion de-duplication.

The display sampling rate of the provider.

The display name of the provider.

The provider ID.

The video sampling rate of the provider.

The offer type's ID.

The name of the offer type.

Active id count in the seed.

Date and time of the seed creation.

ID of the seed.

Indicates whether the seed is set as the default for the advertiser.

Date and time of last seed update.

Name of the seed

Represents the quality of the seed. Currently, this field is available only via `advertiser.seeds`.

Represents the reason for seed definition quality.

Seed materialization status.

Unique house hold ids associated with the seed.

An optional description of the advertiser.

The primary domain of the advertiser.

The number of unique Funnel Locations belonging to visible AdGroups for live Campaigns under the Advertiser.

Whether or not there any Seed Pixels available to the Advertiser.

The ID of the advertiser.

When The Trade Desk performs impression attribution for your conversions, if enabled, conversions with deduplication key different only in referral url are considered duplicates.

The category's ID.

Is this category the default, inherited from the Advertiser.

Is the category sensitive or not.

The name of the category.

The ID of the category's parent (if present).

The category's ID.

Is this category the default, inherited from the Advertiser.

Is the category sensitive or not.

The name of the category.

The ID of the category's parent (if present).

Is the Advertiser blocked from HH Solution.

Returns `true` if advertiser was marked as favorite by current user.

Indicates whether the advertiser is eligible for HCP advertising.

An HEC (Housing, Employment, Credit) exemption will exclude an HEC applicable advertiser from microtargeting restrictions.

Defines if marketplace will be preselected when creating a new adgroup in this advertiser

Does the Advertiser have one or more Campaigns at risk, pacing behind.

Does this Advertiser have Campaigns that are active.

The URL for the advertiser's logo or brand image.

Marketplace ID

Status of the given marketplace.

Marketplace name.

Marketplace owner type.

Marketplace short name.

Active id count in the seed.

Date and time of the seed creation.

ID of the seed.

Indicates whether the seed is set as the default for the advertiser.

Date and time of last seed update.

Name of the seed

Represents the quality of the seed. Currently, this field is available only via `advertiser.seeds`.

Represents the reason for seed definition quality.

Seed materialization status.

Unique house hold ids associated with the seed.

The name of the advertiser.

The name of the advertiser to be displayed for campaigns targeting individuals established or located in the European Union (EU).

The ID of the partner.

The name of the partner.

Current credit limit assigned

Daily spend cap

The ID of the partner.

The integer ID of the partner. This ID is typically used as a buyer or seat ID in the Easy Proposal Activation API. This is a read-only property.

Indicates if partner is billed by PO#, requiring campaigns to populate this field.

Flag signifying whether the spend on this partner is disabled

The name of the partner.

The name of the entity paying for this advertiser's campaigns. The Digital Services Act (DSA) requires online platforms to declare the natural or legal person paying for the ad, if different from the advertiser.

The number of political candidates.

If set to `true`, indicates that this advertiser is running political advertising campaigns for a state or local ballot measure election. Here's what you need to know: - The default value for this property is false. - Required only for political advertisers for state or local ballot measure elections.

If set to `true`, indicates that this advertiser is running political advertising campaigns for a state, local, or federal election candidate and must include a candidate profile for each candidate. Here's what you need to know: - The default value for this property is `false`. - Required only for political advertisers for federal, state, or local, candidate elections.

The Advertiser's secret key (inherited from Partner).

Indicates whether the advertiser is permitted to have seed.

Indicates whether campaign flight custom label is available in UI.

Flag indicating that TTD will hide DOOH channel buying in the UI.

Indicates whether this partner has access to impression budgets in the UI and are enabled to edit impression budgets in the API.

Indicates whether legacy Quality Alliance thresholds are available in the UI.

Indicates whether TTD Pharmaceutical Standard Categories are available in the UI.

Indicates whether TTD Standard Embedding Categories are available in the UI.

Indicates whether advertiser is allowed to add their 1PD to seeds in Walmart.

The total number of possible Campaign Channels.

The total number of possible Funnel Locations.

Vetting status of the advertiser. This field is read-only.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The total number of times an offer was made in an auction for an impression.

The percent of budget spent expressed as a decimal. For example, a value of 0.12 represents 12%. Calculated by dividing the budget spent to date by the flight budget . Currently only supported for campaign flights and ad group flights.

The total number of AdGroups owned by the Campaign that are both visible and enabled.

The date and time in UTC the audience was created.

Indicates if this audience was automatically generated by The Trade Desk platform.

Indicates the time when this audience was last updated (UTC).

The name of the audience.

If set to true, indicates that it is a TargetEveryone audience.

If set to `true`, enables the platform to automatically direct your budget to the better-performing ad groups first and then allocate the remaining budget to lower-performing ad groups. Requires the `autoAllocatorEnabled` property value to be set to true. The default value for this property is `false`. When you clone a campaign, this value is copied over.

The ad group spend prioritization type. It determines how the system prioritizes budget allocation among its ad groups.

The campaign's budget allocation mode, which considers the budget distribution across all current and future flights, or the last past flight if no current or future flights exist. For details on the budget allocation modes, see the CampaignBudgetAllocationMode field.

The budget of the campaign's current or next upcoming flight.

The maximum amount of impressions the campaign should buy. For campaigns with multiple flights, this value is determined using specified flight values and may not be modified.

Indicates whether the campaign and any of its adGroups have impression budgets.

Whether this campaign has unarchived live event ad groups.

Whether the ad groups of this campaign have different pacing modes.

The current pacing mode on the campaign, depending on whether it uses Solimar or Kokai budgeting.

The pacing mode in Kokai that unifies campaign and its adGroups' pacing mode.

The current budgeting version.

Whether the current budget settings is compatible with the settings in the target budgeting version.

The campaign pacing mode that determines how slowly or quickly the campaign spends the budget during its flights.

The spend mode that determines how the system allocates the campaign budget to its ad groups.

The total budget of the campaign, in the advertiser's currency.

The maximum number of impressions the campaign should buy. For campaigns with multiple flights, this value is determined using specified flight values and may not be modified.

Indicates whether any of the campaign’s current or future flights have impression budgets manually set. If no current or future flights exist, the last past flight is considered.

The version of the budgeting experience for the campaign.

The latest end date of all the current campaign flights in this campaign group

The earliest start date of all the current campaign flights in this campaign group

Total budget across all current flights in the non-archived campaigns in the group.

The ID of the campaign group.

`true` if the campaign group is archived, `false` otherwise.

The time in UTC the campaign campaign was last updated.

Name of the campaign group.

The number of unique channels in the non-archived campaigns in the group that have current flights

Total budget across all campaigns in the non-archived campaigns in the group.

The time in UTC the campaign was created. This field is read-only.

The time in UTC the campaign was created. This field is read-only.

Whether the budget allocation on this campaign flight is fluid, fixed, or mixed. See CampaignBudgetAllocationMode.

The maximum amount the campaign flight may spend. This must be in the currency of the advertiser that owns the campaign.

The maximum amount of impressions the campaign flight should buy.

The total amount the campaign flight should spend in a single day, if possible. Value is in the currency of the advertiser that owns the campaign.

The total number of impressions the campaign flight should buy in a single day, if possible.

The date and time (in UTC) when the campaign flight is to stop spending if it has not yet exhausted its budget.

The percentage of the flight duration that has elapsed, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to four decimal places

Whether the impression budget allocation on this campaign flight is manually set as fixed.

The date and time (in UTC) when the campaign flight is to start spending.

Whether the campaign flight has impression budgets manually set.

Whether the budget allocation on this campaign flight is fluid, fixed, or mixed. See CampaignBudgetAllocationMode.

The maximum amount the campaign flight may spend. This must be in the currency of the advertiser that owns the campaign.

The maximum amount of impressions the campaign flight should buy.

The total amount the campaign flight should spend in a single day, if possible. Value is in the currency of the advertiser that owns the campaign.

The total number of impressions the campaign flight should buy in a single day, if possible.

The date and time (in UTC) when the campaign flight is to stop spending if it has not yet exhausted its budget.

The percentage of the flight duration that has elapsed, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to four decimal places

Whether the impression budget allocation on this campaign flight is manually set as fixed.

The date and time (in UTC) when the campaign flight is to start spending.

Whether the campaign flight has impression budgets manually set.

Weight to assign to click-through pixels when calculating custom CPA.

The custom CPA to use to use for the CPA calculation for the campaign.

Weight to assign to view pixels when calculating custom CPA.

The custom ROAS calculation for the campaign's Return on Advertiser Spend value.

An optional description of the campaign.

The date and time (in UTC) when the campaign stops spending if it has not yet exhausted its budget. For campaigns with multiple multiple flights, this value is determined using specified flight values and may not be modified.

The maximum number of impressions to serve to a specific user within the FrequencyPeriodInMinutes. Applies to the entire campaign.

The period of time after which a specific user's Frequency Cap is reset.

The maximum number of impressions to serve to a specific user over the lifetime of the campaign.

The number of distinct Funnel Locations for all visible AdGroups owned by the Campaign.

The average Goal value.

Whether the goal is custom or not.

The percentage of the Goal being met, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to 4 digits after decimal point.

The short version of goal type's name.

The target Goal value.

The type of Goal.

The unit of measurement for the Goal data.

The ID of the campaign.

IO assigned to each campaign for IO clients to manage its spend.

If set to `true`, indicates that ISpot incremental reach KPI has been added. The default value is `false`.

A property to indicate this campaign is managed by The Trade Desk.

The campaign has been migrated from a previous version to Kokai.

If set to `true`, indicates that TvSquared incremental reach KPI has been added. The default value is `false`.

The Trade Desk measure last-touch attribution (recommended for troubleshooting purposes).

The time in UTC the campaign was last updated. This field is read-only.

The time in UTC the campaign was last updated. This field is read-only.

The daily minimum spend amount that you want the platform to allocate to all ad groups in a campaign that has `autoAllocatorEnabled` and `autoPrioritizationEnabled` set to true. Requires the `autoAllocatorEnabled` and `autoPrioritizationEnabled` property values to be set to true. The default value for this property is `0`. This value must always be positive. The platform allocates the minimum amount to ad groups daily only while there is enough potential spend and budget to allocate. When you clone a campaign, this minimum spend value is carried over.

The name of the campaign.

Whether the budget allocation on this campaign flight is fluid, fixed, or mixed. See CampaignBudgetAllocationMode.

The maximum amount the campaign flight may spend. This must be in the currency of the advertiser that owns the campaign.

The maximum amount of impressions the campaign flight should buy.

The total amount the campaign flight should spend in a single day, if possible. Value is in the currency of the advertiser that owns the campaign.

The total number of impressions the campaign flight should buy in a single day, if possible.

The date and time (in UTC) when the campaign flight is to stop spending if it has not yet exhausted its budget.

The percentage of the flight duration that has elapsed, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to four decimal places

Whether the impression budget allocation on this campaign flight is manually set as fixed.

The date and time (in UTC) when the campaign flight is to start spending.

Whether the campaign flight has impression budgets manually set.

The campaign objective.

The pacing mode for the Campaign.

The partner fee for the campaign as a percentage of the budget after The Trade Desk fee is calculated. For details, contact your Account Manager.

Current credit limit assigned

Daily spend cap

The ID of the partner.

The integer ID of the partner. This ID is typically used as a buyer or seat ID in the Easy Proposal Activation API. This is a read-only property.

Indicates if partner is billed by PO#, requiring campaigns to populate this field.

Flag signifying whether the spend on this partner is disabled

The name of the partner.

The average Goal value.

Whether the goal is custom or not.

The percentage of the Goal being met, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to 4 digits after decimal point.

The short version of goal type's name.

The target Goal value.

The type of Goal.

The unit of measurement for the Goal data.

A property that you can use for internal reference. For example, a purchase order number.

The campaign's total spend in the advertiser's currency over its lifetime. NOTE: This feature is in Beta and subject to change.

The campaign's total impression count in the advertiser's currency over its lifetime. NOTE: This feature is in Beta and subject to change.

The average Goal value.

Whether the goal is custom or not.

The percentage of the Goal being met, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to 4 digits after decimal point.

The short version of goal type's name.

The target Goal value.

The type of Goal.

The unit of measurement for the Goal data.

Active id count in the seed.

Date and time of the seed creation.

ID of the seed.

Indicates whether the seed is set as the default for the advertiser.

Date and time of last seed update.

Name of the seed

Represents the quality of the seed. Currently, this field is available only via `advertiser.seeds`.

Represents the reason for seed definition quality.

Seed materialization status.

Unique house hold ids associated with the seed.

A property to indicate what level of access this campaign has.

The date and time (in UTC) when the campaign starts spending. For campaigns with multiple flights, this value is determined using specified flight values and may not be modified. Otherwise, it must be specified at creation time.

Campaign status.

The average Goal value.

Whether the goal is custom or not.

The percentage of the Goal being met, expressed as a decimal. For example, a value of 0.12 represents 12%. Rounded to 4 digits after decimal point.

The short version of goal type's name.

The target Goal value.

The type of Goal.

The unit of measurement for the Goal data.

The Windows time zone ID of the campaign.

The IANA/Olson time zone ID of the campaign.

The total number of visible AdGroups owned by the Campaign.

The mode that the pacing and bidding system runs on to better achieve customized goals. Only applies to Kokai campaigns.

The name of The Trade Desk platform experience in which the campaign was created. If not specified, indicates that the campaign was created in a platform experience prior to Kokai.

Percentage of households reached on more than one channel.

Percentage of people reached on more than one channel.

The number of times a user interacted with an ad by clicking it.

The proportion of ads that are fully viewed, played, or heard out of the total number of ads served.

The number of times a user engaged with an ad and completed an action.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

Cost per acquisition (CPA) in advertiser currency.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

Cost per mille (CPM) in advertiser currency.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The UTC time when the creative was created.

An optional description of the creative. The maximum character length is 512.

The flight end date and time for the creative.

The flight start date and time for the creative.

Timezone for the creative flight dates. Defaults to "UTC" when not explicitly set.

The IANA/Olson time zone ID of the creative flight. The default value is "Etc/UTC".

The unique identifier of the creative.

Indicates whether click tracking verification was successful. Returns true if the click tracking process has been verified successfully, otherwise false.

The UTC time when the creative was last updated.

Completion status of the malware scan.

The name of the creative. The value must not contain any of the following special characters: <>;^\r\n. The maximum character length is 256.

Political Candidate

Link to a preview of this creative. Anybody with the link can see the creative, visiting it does not require authentication.

Completion status of the malware scan.

Enum matching the type of the creative. This value will allow for sorting and filtering.

Click-through rate (percentage of impressions that resulted in clicks).

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

Year Month Day such as 20240401.

Day of the week

Day of the year

Hour of the day

The number of times an ad was served and had the potential to be viewed.

The percent of impressions served expressed as a decimal rounded to 4 decimal points. For example, a value of 0.12 represents 12%. Calculated by dividing the impressions served to date by the flight impression budget. Currently only supported for campaign flights and ad group flights.

The proportion of impressions where an ad was in view for a certain period of time.

Impressions which matched with a Household Id in Graph.

Impressions which matched with a Person Id in Graph.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

Month and day

Month of the year

The Nielsen On-Target percentage. Currently not supported for campaign flights or ad group flights.

Week of the year

Quarter of the year

Total revenue generated.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

Spend in advertiser currency.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The quality of inventory run, on a scale of 1 - 100. TVQI is an aggregate of the weighted scores for eight criteria (content, addressability, playback type, device type, content duration, production quality, content signal transparency, and market type) across three pillars of quality (content, ad experience, and signals).

Unique houseHold count.

Unique person count.

The amount specified in the advertiser's currency, which is selected during the advertiser setup process.

The amount specified in the partner's currency, which is selected during the partner setup process.

The amount specified in US dollars.

The proportion of ads that are fully viewed, played, or heard out of the total number of ads served, expressed as a decimal. For example, a value of `0.65` represents 65% (65 full views per 100 ads served).

The percentage of ads that were viewable.

Week of the year

Week of the year

The percentage of auctions that were won.

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.