Advertiser Brand Owner | | Field ID | advertiser.brandOwner | | Type | TEXT | | Data Type | dimension |
|
Advertiser Channel Count | | Field ID | advertiser.channelCount | | Type | NUMBER | | Data Type | dimension |
|
Advertiser Click Dedupe Window In Seconds | | Field ID | advertiser.clickDedupeWindowInSeconds | | Type | TEXT | | Data Type | dimension |
|
Advertiser Conversion De Dupe Window In Seconds | | Field ID | advertiser.conversionDeDupeWindowInSeconds | | Type | TEXT | | Data Type | dimension |
|
Advertiser Has Available Seed Pixels | | Field ID | advertiser.hasAvailableSeedPixels | | Type | BOOLEAN | | Data Type | dimension |
|
Advertiser Id | | Field ID | advertiser.id | | Type | TEXT | | Data Type | dimension |
|
Advertiser Ignore Referral Url In Conversion | | Field ID | advertiser.ignoreReferralUrlInConversion | | Type | TEXT | | Data Type | dimension |
|
Advertiser Is Archived | | Field ID | advertiser.isArchived | | Type | BOOLEAN | | Data Type | dimension |
|
Advertiser Is Blocked From Hh Solution | | Field ID | advertiser.isBlockedFromHhSolution | | Type | BOOLEAN | | Data Type | dimension |
|
Advertiser Is Favorite For User | | Field ID | advertiser.isFavoriteForUser | | Type | BOOLEAN | | Data Type | dimension |
|
Advertiser Is Hec Auto Exempt | | Field ID | advertiser.isHecAutoExempt | | Type | BOOLEAN | | Data Type | dimension |
|
Advertisers Is Marketplace Enabled By Default | | Field ID | advertiser.isMarketplaceEnabledByDefault | | Type | BOOLEAN | | Data Type | dimension |
|
Advertisers Is Restricted For Distributed Algos | | Field ID | advertiser.isRestrictedForDistributedAlgos | | Type | BOOLEAN | | Data Type | dimension |
|
Advertisers Is With Campaigns At Risk | | Field ID | advertiser.isWithCampaignsAtRisk | | Type | BOOLEAN | | Data Type | dimension |
|
Advertisers Is With Live Campaigns | | Field ID | advertiser.isWithLiveCampaigns | | Type | BOOLEAN | | Data Type | dimension |
|
Advertisers Keywords | | Field ID | advertiser.keywords | | Type | TEXT | | Data Type | dimension |
|
Advertisers Logo | | Field ID | advertiser.logo | | Type | TEXT | | Data Type | dimension |
|
Advertisers Name Dsa | | Field ID | advertiser.nameDSA | | Type | TEXT | | Data Type | dimension |
|
Advertisers Name | | Field ID | advertiser.name | | Type | TEXT | | Data Type | dimension |
|
Advertisers Payer Name Dsa | | Field ID | advertiser.payerNameDSA | | Type | TEXT | | Data Type | dimension |
|
Advertisers Secret Key | | Field ID | advertiser.secretKey | | Type | TEXT | | Data Type | dimension |
|
Advertisers Suggested Measurement Provider Categories | | Field ID | advertiser.suggestedMeasurementProviderCategories | | Type | TEXT | | Data Type | dimension |
|
Advertisers Total Campaign Channel Count | | Field ID | advertiser.totalCampaignChannelCount | | Type | NUMBER | | Data Type | dimension |
|
Advertisers Total Funnel Location Count | | Field ID | advertiser.totalFunnelLocationCount | | Type | NUMBER | | Data Type | dimension |
|
Advertisers Use Impressions Only Budgeting | | Field ID | advertiser.useImpressionsOnlyBudgeting | | Type | BOOLEAN | | Data Type | dimension |
|
Advertisers Use Media Cost Basis For Campaign Fees | | Field ID | advertiser.useMediaCostBasisForCampaignFees | | Type | BOOLEAN | | Data Type | dimension |
|
Advertisers Vetting Status | | Field ID | advertiser.vettingStatus | | Type | TEXT | | Data Type | dimension |
|
Campaigns Active Ad Group Count | | Field ID | advertiser.campaigns.activeAdGroupCount | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Auto Allocator Enabled | | Field ID | advertiser.campaigns.autoAllocatorEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Auto Campaign Cap Enabled | | Field ID | advertiser.campaigns.autoCampaignCapEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Auto Prioritization Enabled | | Field ID | advertiser.campaigns.autoPrioritizationEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Budget In Impressions | | Field ID | advertiser.campaigns.budgetInImpressions | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Channel Type | | Field ID | advertiser.campaigns.channelType | | Type | TEXT | | Data Type | dimension |
|
Campaigns Created At | | Field ID | advertiser.campaigns.createdAt | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Campaigns Created At Utc | | Field ID | advertiser.campaigns.createdAtUtc | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Campaigns Custom Cpa Click Weight | | Field ID | advertiser.campaigns.customCPAClickWeight | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Custom Cpa Type | | Field ID | advertiser.campaigns.customCPAType | | Type | TEXT | | Data Type | dimension |
|
Campaigns Custom Cpa Viewthrough Weight | | Field ID | advertiser.campaigns.customCPAViewthroughWeight | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Custom Roas Type | | Field ID | advertiser.campaigns.customROASType | | Type | TEXT | | Data Type | dimension |
|
Campaigns Description | | Field ID | advertiser.campaigns.description | | Type | TEXT | | Data Type | dimension |
|
Campaigns End Date | | Field ID | advertiser.campaigns.endDate | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Campaigns Funnel Location Count | | Field ID | advertiser.campaigns.funnelLocationCount | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Funnel Locations | | Field ID | advertiser.campaigns.funnelLocations | | Type | TEXT | | Data Type | dimension |
|
Campaigns Id | | Field ID | advertiser.campaigns.id | | Type | TEXT | | Data Type | dimension |
|
Campaigns Impressions Only Budgeting Cpm | | Field ID | advertiser.campaigns.impressionsOnlyBudgetingCPM | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Io Contract Id | | Field ID | advertiser.campaigns.ioContractId | | Type | TEXT | | Data Type | dimension |
|
Campaigns Is Archived | | Field ID | advertiser.campaigns.isArchived | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Is I Spot Enabled | | Field ID | advertiser.campaigns.isISpotEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Is Managed By Ttd | | Field ID | advertiser.campaigns.isManagedByTTD | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Is Migrated To Kokai | | Field ID | advertiser.campaigns.isMigratedToKokai | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Is Programmatic Guaranteed | | Field ID | advertiser.campaigns.isProgrammaticGuaranteed | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Is Template | | Field ID | advertiser.campaigns.isTemplate | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Is Tv Squared Enabled | | Field ID | advertiser.campaigns.isTvSquaredEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Campaigns Last Touch Attribution Measured By The Trade Desk | | Field ID | advertiser.campaigns.lastTouchAttributionMeasuredByTheTradeDesk | | Type | TEXT | | Data Type | dimension |
|
Campaigns Last Updated | | Field ID | advertiser.campaigns.lastUpdated | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Campaigns Last Updated At Utc | | Field ID | advertiser.campaigns.lastUpdatedAtUtc | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Campaigns Minimum Ad Group Spend In Advertiser Currency | | Field ID | advertiser.campaigns.minimumAdGroupSpendInAdvertiserCurrency | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Name | | Field ID | advertiser.campaigns.name | | Type | TEXT | | Data Type | dimension |
|
Campaigns Objective | | Field ID | advertiser.campaigns.objective | | Type | TEXT | | Data Type | dimension |
|
Campaigns Pacing Mode | | Field ID | advertiser.campaigns.pacingMode | | Type | TEXT | | Data Type | dimension |
|
Campaigns Pacing To End Of Flight Daily Rate | | Field ID | advertiser.campaigns.pacingToEndOfFlightDailyRate | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Partner Cost Percentage Fee | | Field ID | advertiser.campaigns.partnerCostPercentageFee | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Purchase Order Number | | Field ID | advertiser.campaigns.purchaseOrderNumber | | Type | TEXT | | Data Type | dimension |
|
Campaigns Share Type | | Field ID | advertiser.campaigns.shareType | | Type | TEXT | | Data Type | dimension |
|
Campaigns Site Url | | Field ID | advertiser.campaigns.siteUrl | | Type | TEXT | | Data Type | dimension |
|
Campaigns Start Date | | Field ID | advertiser.campaigns.startDate | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Campaigns Status | | Field ID | advertiser.campaigns.status | | Type | TEXT | | Data Type | dimension |
|
Campaigns Time Zone | | Field ID | advertiser.campaigns.timeZone | | Type | TEXT | | Data Type | dimension |
|
Campaigns Time Zone Iana | | Field ID | advertiser.campaigns.timeZoneIANA | | Type | TEXT | | Data Type | dimension |
|
Campaigns Total Ad Group Count | | Field ID | advertiser.campaigns.totalAdGroupCount | | Type | NUMBER | | Data Type | dimension |
|
Campaigns Trading Mode | | Field ID | advertiser.campaigns.tradingMode | | Type | TEXT | | Data Type | dimension |
|
Campaigns Type | | Field ID | advertiser.campaigns.type | | Type | TEXT | | Data Type | dimension |
|
Campaigns Value Added Providers | | Field ID | advertiser.campaigns.valueAddedProviders | | Type | TEXT | | Data Type | dimension |
|
Campaigns Version | | Field ID | advertiser.campaigns.version | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Applied Dimensions | | Field ID | advertiser.campaigns.adGroups.appliedDimensions | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Base Bid Cpm In Advertiser Currency | | Field ID | advertiser.campaigns.adGroups.baseBidCPMInAdvertiserCurrency | | Type | NUMBER | | Data Type | dimension |
|
Ad Groups Budget In Advertiser Currency | | Field ID | advertiser.campaigns.adGroups.budgetInAdvertiserCurrency | | Type | NUMBER | | Data Type | dimension |
|
Ad Groups Budget In Impressions | | Field ID | advertiser.campaigns.adGroups.budgetInImpressions | | Type | NUMBER | | Data Type | dimension |
|
Ad Groups Campaign Stack Rank | | Field ID | advertiser.campaigns.adGroups.campaignStackRank | | Type | NUMBER | | Data Type | dimension |
|
Ad Groups Channel | | Field ID | advertiser.campaigns.adGroups.channel | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Contract Floor Price As Base Bid Adjustment | | Field ID | advertiser.campaigns.adGroups.contractFloorPriceAsBaseBidAdjustment | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Created At | | Field ID | advertiser.campaigns.adGroups.createdAt | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Ad Groups Deals Present | | Field ID | advertiser.campaigns.adGroups.dealsPresent | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Description | | Field ID | advertiser.campaigns.adGroups.description | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Display Viewability Standard Integral | | Field ID | advertiser.campaigns.adGroups.displayViewabilityStandardIntegral | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Funnel Location | | Field ID | advertiser.campaigns.adGroups.funnelLocation | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Id | | Field ID | advertiser.campaigns.adGroups.id | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Is Archived | | Field ID | advertiser.campaigns.adGroups.isArchived | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Dimensional Bidding Mode | | Field ID | advertiser.campaigns.adGroups.isDimensionalBiddingMode | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Enabled | | Field ID | advertiser.campaigns.adGroups.isEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is High Fill Rate | | Field ID | advertiser.campaigns.adGroups.isHighFillRate | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is News Navigator Enabled | | Field ID | advertiser.campaigns.adGroups.isNewsNavigatorEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Non Decisioned | | Field ID | advertiser.campaigns.adGroups.isNonDecisioned | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Programmatic Guaranteed | | Field ID | advertiser.campaigns.adGroups.isProgrammaticGuaranteed | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Quality Alliance Suite Enabled | | Field ID | advertiser.campaigns.adGroups.isQualityAllianceSuiteEnabled | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Targeting Default On Endeavors | | Field ID | advertiser.campaigns.adGroups.isTargetingDefaultOnEndeavors | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Targeting Deprecated Library Deals | | Field ID | advertiser.campaigns.adGroups.isTargetingDeprecatedLibraryDeals | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Is Template | | Field ID | advertiser.campaigns.adGroups.isTemplate | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Last Updated | | Field ID | advertiser.campaigns.adGroups.lastUpdated | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Ad Groups Market Type | | Field ID | advertiser.campaigns.adGroups.marketType | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Max Bid Cpm In Advertiser Currency | | Field ID | advertiser.campaigns.adGroups.maxBidCPMInAdvertiserCurrency | | Type | NUMBER | | Data Type | dimension |
|
Ad Groups Name | | Field ID | advertiser.campaigns.adGroups.name | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Pacing Grain Id | | Field ID | advertiser.campaigns.adGroups.pacingGrainId | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Private Contract Default Adjustment | | Field ID | advertiser.campaigns.adGroups.privateContractDefaultAdjustment | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Quality Alliance Viewability Profile | | Field ID | advertiser.campaigns.adGroups.qualityAllianceViewabilityProfile | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Status | | Field ID | advertiser.campaigns.adGroups.status | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Use Multiple Cross Device Vendors | | Field ID | advertiser.campaigns.adGroups.useMultipleCrossDeviceVendors | | Type | BOOLEAN | | Data Type | dimension |
|
Ad Groups Value Added Providers | | Field ID | advertiser.campaigns.adGroups.valueAddedProviders | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Video Viewability Standard Integral | | Field ID | advertiser.campaigns.adGroups.videoViewabilityStandardIntegral | | Type | TEXT | | Data Type | dimension |
|
Ad Groups Viewability Profile | | Field ID | advertiser.campaigns.adGroups.viewabilityProfile | | Type | TEXT | | Data Type | dimension |
|
Creatives Ad Server Name | | Field ID | advertiser.campaigns.adGroups.creatives.adServerName | | Type | TEXT | | Data Type | dimension |
|
Ad Format Display Name | | Field ID | advertiser.campaigns.adGroups.creatives.adFormat.displayName | | Type | TEXT | | Data Type | dimension |
|
Ad Format Id | | Field ID | advertiser.campaigns.adGroups.creatives.adFormat.id | | Type | TEXT | | Data Type | dimension |
|
Creatives Ad Server Creative Id | | Field ID | advertiser.campaigns.adGroups.creatives.adServerCreativeId | | Type | TEXT | | Data Type | dimension |
|
Creatives Approved By | | Field ID | advertiser.campaigns.adGroups.creatives.approvedBy | | Type | TEXT | | Data Type | dimension |
|
Creatives Created At | | Field ID | advertiser.campaigns.adGroups.creatives.createdAt | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Creatives Description | | Field ID | advertiser.campaigns.adGroups.creatives.description | | Type | TEXT | | Data Type | dimension |
|
Creatives Flight End | | Field ID | advertiser.campaigns.adGroups.creatives.flightEnd | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Creatives Flight End Date Utc | | Field ID | advertiser.campaigns.adGroups.creatives.flightEndDateUTC | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Creatives Flight Start | | Field ID | advertiser.campaigns.adGroups.creatives.flightStart | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Creatives Flight Start Date Utc | | Field ID | advertiser.campaigns.adGroups.creatives.flightStartDateUTC | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Creatives Flight Time Zone | | Field ID | advertiser.campaigns.adGroups.creatives.flightTimeZone | | Type | TEXT | | Data Type | dimension |
|
Creatives Flight Time Zone Iana | | Field ID | advertiser.campaigns.adGroups.creatives.flightTimeZoneIANA | | Type | TEXT | | Data Type | dimension |
|
Creatives Id | | Field ID | advertiser.campaigns.adGroups.creatives.id | | Type | TEXT | | Data Type | dimension |
|
Creatives Id Integer | | Field ID | advertiser.campaigns.adGroups.creatives.idInteger | | Type | NUMBER | | Data Type | dimension |
|
Creatives Interstitial Support Id | | Field ID | advertiser.campaigns.adGroups.creatives.interstitialSupportId | | Type | TEXT | | Data Type | dimension |
|
Creatives Is Archived | | Field ID | advertiser.campaigns.adGroups.creatives.isArchived | | Type | BOOLEAN | | Data Type | dimension |
|
Creatives Is Click Tracking Successful | | Field ID | advertiser.campaigns.adGroups.creatives.isClickTrackingSuccessful | | Type | BOOLEAN | | Data Type | dimension |
|
Creatives Labels | | Field ID | advertiser.campaigns.adGroups.creatives.labels | | Type | TEXT | | Data Type | dimension |
|
Creatives Last Updated At | | Field ID | advertiser.campaigns.adGroups.creatives.lastUpdatedAt | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Creatives Name | | Field ID | advertiser.campaigns.adGroups.creatives.name | | Type | TEXT | | Data Type | dimension |
|
Creatives Share Link | | Field ID | advertiser.campaigns.adGroups.creatives.shareLink | | Type | TEXT | | Data Type | dimension |
|
Creatives Tag Type | | Field ID | advertiser.campaigns.adGroups.creatives.tagType | | Type | TEXT | | Data Type | dimension |
|
Creatives Tag Type Enum | | Field ID | advertiser.campaigns.adGroups.creatives.tagTypeEnum | | Type | TEXT | | Data Type | dimension |
|
Creatives Third Party Click Tracking Url | | Field ID | advertiser.campaigns.adGroups.creatives.thirdPartyClickTrackingUrl | | Type | TEXT | | Data Type | dimension |
|
Creatives Type | | Field ID | advertiser.campaigns.adGroups.creatives.type | | Type | TEXT | | Data Type | dimension |
|
Currency Id | | Field ID | advertiser.currency.id | | Type | TEXT | | Data Type | dimension |
|
Currency Name | | Field ID | advertiser.currency.name | | Type | TEXT | | Data Type | dimension |
|
Audiences Id | | Field ID | advertiser.audiences.id | | Type | TEXT | | Data Type | dimension |
|
Audiences Name | | Field ID | advertiser.audiences.name | | Type | TEXT | | Data Type | dimension |
|
Audiences Created At | | Field ID | advertiser.audiences.createdAt | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Active Unique Active Uniques Household Count | | Field ID | advertiser.audiences.activeUniques.householdCount | | Type | NUMBER | | Data Type | dimension |
|
Active Unique Active Uniques Ids Connected Tv Count | | Field ID | advertiser.audiences.activeUniques.idsConnectedTvCount | | Type | NUMBER | | Data Type | dimension |
|
Active Unique Active Uniques Ids Count | | Field ID | advertiser.audiences.activeUniques.idsCount | | Type | NUMBER | | Data Type | dimension |
|
Active Unique Active Uniques Ids In App Count | | Field ID | advertiser.audiences.activeUniques.idsInAppCount | | Type | NUMBER | | Data Type | dimension |
|
Active Unique Active Uniques Ids Web Count | | Field ID | advertiser.audiences.activeUniques.idsWebCount | | Type | NUMBER | | Data Type | dimension |
|
Active Unique Active Uniques Last Updated | | Field ID | advertiser.audiences.activeUniques.lastUpdated | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Active Unique Active Uniques Persons Count | | Field ID | advertiser.audiences.activeUniques.personsCount | | Type | NUMBER | | Data Type | dimension |
|
Active Unique Active Uniques Third Party Data Overlap Count | | Field ID | advertiser.audiences.activeUniques.thirdPartyDataOverlapCount | | Type | NUMBER | | Data Type | dimension |
|
Audiences Is Auto Generated | | Field ID | advertiser.audiences.isAutoGenerated | | Type | BOOLEAN | | Data Type | dimension |
|
Audiences Last Updated At | | Field ID | advertiser.audiences.lastUpdatedAt | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Audiences Target Everyone | | Field ID | advertiser.audiences.targetEveryone | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Groups Description | | Field ID | advertiser.audiences.targetingDataGroups.description | | Type | TEXT | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Household Count | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.householdCount | | Type | NUMBER | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Ids Connected Tv Count | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.idsConnectedTvCount | | Type | NUMBER | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Ids Count | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.idsCount | | Type | NUMBER | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Ids In App Count | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.idsInAppCount | | Type | NUMBER | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Ids Web Count | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.idsWebCount | | Type | NUMBER | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Last Updated | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.lastUpdated | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Persons Count | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.personsCount | | Type | NUMBER | | Data Type | dimension |
|
First Party Data Active Unique Active Uniques Third Party Data Overlap Count | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.activeUniques.thirdPartyDataOverlapCount | | Type | NUMBER | | Data Type | dimension |
|
First Party Data Id | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.id | | Type | TEXT | | Data Type | dimension |
|
First Party Data Name | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.name | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Id | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.id | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Always Show But Ignore Uniques | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.alwaysShowButIgnoreUniques | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Created At | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.createdAt | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Targeting Data Creative Id | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.creativeId | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Data Event Type | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.dataEventType | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Data Name | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.dataName | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Data Owner Id | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.dataOwnerId | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Data Owner Type | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.dataOwnerType | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Data Type | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.dataType | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Display Name Override | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.displayNameOverride | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Do Not Update Uniques | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.doNotUpdateUniques | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Importance Rank | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.importanceRank | | Type | NUMBER | | Data Type | dimension |
|
Targeting Data Is Legacy Tracking Tag | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.isLegacyTrackingTag | | Type | BOOLEAN | | Data Type | dimension |
|
Targeting Data Recency Is Externally Managed | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.recencyIsExternallyManaged | | Type | BOOLEAN | | Data Type | dimension |
|
Targeting Data Should Track Original Id | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.shouldTrackOriginalId | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Supply Vendor Id | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.supplyVendorId | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Test Importance Rank | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.testImportanceRank | | Type | NUMBER | | Data Type | dimension |
|
Targeting Data Used For Feature Targeting | | Field ID | advertiser.audiences.targetingDataGroups.firstPartyData.targetingData.usedForFeatureTargeting | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Groups Id | | Field ID | advertiser.audiences.targetingDataGroups.id | | Type | TEXT | | Data Type | dimension |
|
Targeting Data Groups Name | | Field ID | advertiser.audiences.targetingDataGroups.name | | Type | TEXT | | Data Type | dimension |
|
Third Party Data Id | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.id | | Type | TEXT | | Data Type | dimension |
|
Third Party Data Hierarchy String | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.hierarchyString | | Type | TEXT | | Data Type | dimension |
|
Third Party Data General Population Overlap Last Updated | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.generalPopulationOverlapLastUpdated | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
|
Third Party Data Full Path | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.fullPath | | Type | TEXT | | Data Type | dimension |
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Third Party Data Description | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.description | | Type | TEXT | | Data Type | dimension |
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Third Party Data Default Sort Score | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.defaultSortScore | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Data Alliance Excluded | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.dataAllianceExcluded | | Type | TEXT | | Data Type | dimension |
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Third Party Data Buyable | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.buyable | | Type | TEXT | | Data Type | dimension |
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Third Party Data Audience Size | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.audienceSize | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Allow Custom Full Path | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.allowCustomFullPath | | Type | TEXT | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Household Count | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.householdCount | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Ids Connected Tv Count | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.idsConnectedTvCount | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Ids Count | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.idsCount | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Ids In App Count | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.idsInAppCount | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Ids Web Count | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.idsWebCount | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Last Updated | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.lastUpdated | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Persons Count | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.personsCount | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Active Unique Active Uniques Third Party Data Overlap Count | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.activeUniques.thirdPartyDataOverlapCount | | Type | NUMBER | | Data Type | dimension |
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Third Party Data Import Enabled | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.importEnabled | | Type | BOOLEAN | | Data Type | dimension |
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Third Party Data Is Planner Only | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.isPlannerOnly | | Type | BOOLEAN | | Data Type | dimension |
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Third Party Data Name | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.name | | Type | TEXT | | Data Type | dimension |
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Third Party Data Parent Id | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.parentId | | Type | TEXT | | Data Type | dimension |
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Third Party Data Provider Element Id | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.providerElementId | | Type | TEXT | | Data Type | dimension |
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Third Party Data Provider Id | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.providerId | | Type | TEXT | | Data Type | dimension |
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Third Party Data Targeting Data Id | | Field ID | advertiser.audiences.targetingDataGroups.thirdPartyData.targetingDataId | | Type | TEXT | | Data Type | dimension |
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Year Year such as 2017. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR | | Type | YEAR | | Data Type | dimension |
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Year Quarter Year and quarter. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_QUARTER | | Type | YEAR_QUARTER | | Data Type | dimension |
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Year month Year and month. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH | | Type | YEAR_MONTH | | Data Type | dimension |
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Date and Hour Year Month Day Hour | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR | | Type | YEAR_MONTH_DAY_HOUR | | Data Type | dimension |
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Date Year month and day. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY | | Type | YEAR_MONTH_DAY | | Data Type | dimension |
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Year week Year and week. | | Field ID | _NORMALIZED_DATE_FIELD_YEAR_WEEK | | Type | YEAR_WEEK | | Data Type | dimension |
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Quarter of the year Quarter of the year | | Field ID | _NORMALIZED_DATE_FIELD_QUARTER | | Type | QUARTER | | Data Type | dimension |
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Month of the year Month of the year | | Field ID | _NORMALIZED_DATE_FIELD_MONTH | | Type | MONTH | | Data Type | dimension |
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Week of the year Week of the year | | Field ID | week | | Type | WEEK | | Data Type | dimension |
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Month and day Month and day | | Field ID | _NORMALIZED_DATE_FIELD_MONTH_DAY | | Type | MONTH_DAY | | Data Type | dimension |
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Day of the week Day of the week | | Field ID | _NORMALIZED_DATE_FIELD_DAY_OF_WEEK | | Type | DAY_OF_WEEK | | Data Type | dimension |
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Day of the year Day of the year | | Field ID | _NORMALIZED_DATE_FIELD_DAY | | Type | DAY | | Data Type | dimension |
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Bid CPM The bid CPM, calculated by dividing the total bid amount in the auction by the total number of bids, then multiplying the result by 1,000. | | Field ID | bidCpm | | Type | NUMBER | | Data Type | metric |
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Bids The total number of times an offer was made in an auction for an impression. | | Field ID | bids | | Type | NUMBER | | Data Type | metric |
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Clicks The number of times a user interacted with an ad by clicking it. | | Field ID | clicks | | Type | NUMBER | | Data Type | metric |
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Conversions The number of times a user engaged with an ad and completed an action. | | Field ID | conversions | | Type | NUMBER | | Data Type | metric |
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CPA The cost per acquisition (CPA), calculated by dividing the total spend by the total number of acquisitions or conversions. | | Field ID | cpa | | Type | NUMBER | | Data Type | metric |
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CPCV (Advertiser Currency) The cost per completed view, calculated by dividing the total spend by the total number of times a video ad was viewed in its entirety. | | Field ID | cpcv.advertiserCurrency | | Type | NUMBER | | Data Type | metric |
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CPCV (Partner Currency) The cost per completed view, calculated by dividing the total spend by the total number of times a video ad was viewed in its entirety. | | Field ID | cpcv.partnerCurrency | | Type | NUMBER | | Data Type | metric |
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CPCV (USD) The cost per completed view, calculated by dividing the total spend by the total number of times a video ad was viewed in its entirety. | | Field ID | cpcv.usd | | Type | NUMBER | | Data Type | metric |
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CPC (Advertiser Currency) The cost per completed view, calculated by dividing the total spend by the total number of times a video ad was viewed in its entirety. | | Field ID | cpc.advertiserCurrency | | Type | NUMBER | | Data Type | metric |
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CPC (Partner Currency) The cost per completed view, calculated by dividing the total spend by the total number of times a video ad was viewed in its entirety. | | Field ID | cpc.partnerCurrency | | Type | NUMBER | | Data Type | metric |
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CPC (USD) The cost per completed view, calculated by dividing the total spend by the total number of times a video ad was viewed in its entirety. | | Field ID | cpc.usd | | Type | NUMBER | | Data Type | metric |
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CPM (Advertiser Currency) The cost per mille, calculated by dividing the total spend by the number of impressions, and then multiplying that value by 1,000. | | Field ID | cpm.advertiserCurrency | | Type | NUMBER | | Data Type | metric |
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CPM (Partner Currency) The cost per mille, calculated by dividing the total spend by the number of impressions, and then multiplying that value by 1,000. | | Field ID | cpm.partnerCurrency | | Type | NUMBER | | Data Type | metric |
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CPM (USD) The cost per mille, calculated by dividing the total spend by the number of impressions, and then multiplying that value by 1,000. | | Field ID | cpm.usd | | Type | NUMBER | | Data Type | metric |
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CTR The click-through rate (CTR), calculated by dividing the number of clicks by the number of ad impressions. CTR shows how often users who see an ad click it. | | Field ID | ctr | | Type | NUMBER | | Data Type | metric |
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Custom CPA The weighted cost per acquisition, calculated by dividing the total spend by the total weighted number of acquisitions, or conversions. | | Field ID | customCpa | | Type | NUMBER | | Data Type | metric |
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Custom ROAS The weighted return on ad spend, calculated by dividing the total custom revenue by the total ad spend. | | Field ID | customRoas | | Type | NUMBER | | Data Type | metric |
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Impressions The total number of times an ad was served. For digital out-of-home (DOOH), each ad play is multiplied by the expected reach of the ad play to calculate the number of impressions. For other channels, each ad play counts as one impression. | | Field ID | impressions | | Type | NUMBER | | Data Type | metric |
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Media Cost The total cost from SSPs or exchanges for impressions. | | Field ID | mediaCost | | Type | NUMBER | | Data Type | metric |
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Media CPM The media cost per mille, calculated by dividing the total media cost by the number of impressions, then multiplying the result by 1,000. | | Field ID | mediaCpm | | Type | NUMBER | | Data Type | metric |
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Nielsen OTP Nielsen OnTarget percentage. Currently not supported for campaign flights or ad group flights. | | Field ID | nielsenOtp | | Type | NUMBER | | Data Type | metric |
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Revenue The total revenue generated from ad spend. You can pass specific revenue amounts to the platform in pixels. | | Field ID | revenue | | Type | NUMBER | | Data Type | metric |
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ROAS The return on ad spend, calculated by dividing the total revenue by the total ad spend. | | Field ID | roas | | Type | NUMBER | | Data Type | metric |
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Spend The total amount of money spent on advertising efforts in The Trade Desk platform. | | Field ID | spend | | Type | NUMBER | | Data Type | metric |
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TV Quality CPM The TV quality CPM, calculated by dividing the CPM by the TV quality index, and then multiplying that value by 100. | | Field ID | tvQualityCpm | | Type | NUMBER | | Data Type | metric |
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TV Quality Index The quality of inventory run, on a scale of 1 - 100. TVQI is an aggregate of the weighted scores for eight criteria (content, addressability, playback type, device type, content duration, production quality, content signal transparency, and market type) across three pillars of quality (content, ad experience, and signals). | | Field ID | tvQualityIndex | | Type | NUMBER | | Data Type | metric |
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InView Rate the proportion of impressions when an ad was in view for a certain period of time. | | Field ID | inViewRate | | Type | NUMBER | | Data Type | metric |
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vCPM The viewable cost per mille, calculated by dividing the total spend by the total number of impressions that were in-view, and then multiplying that value by 1,000. | | Field ID | vCpm | | Type | NUMBER | | Data Type | metric |
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vCPM (Advertiser Currency) The cost per mille, calculated by dividing the total spend by the number of impressions, and then multiplying that value by 1,000. | | Field ID | vCpm.advertiserCurrency | | Type | NUMBER | | Data Type | metric |
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VCPM (Partner Currency) The cost per mille, calculated by dividing the total spend by the number of impressions, and then multiplying that value by 1,000. | | Field ID | vCpm.partnerCurrency | | Type | NUMBER | | Data Type | metric |
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VCPM (USD) The cost per mille, calculated by dividing the total spend by the number of impressions, and then multiplying that value by 1,000. | | Field ID | vCpm.usd | | Type | NUMBER | | Data Type | metric |
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Video Completion Rate The proportion of ads that are fully viewed, played, or heard out of the total number of ads served. Format is decimal form. | | Field ID | videoCompletionRate | | Type | NUMBER | | Data Type | metric |
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Completion Rate The completion rate. | | Field ID | completionRate | | Type | NUMBER | | Data Type | metric |
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Viewability The total number of viewed impressions divided by the total number of tracked impressions. Viewability measures whether an ad has been viewed by a user (rather than only served on a webpage and not viewed). | | Field ID | viewability | | Type | NUMBER | | Data Type | metric |
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Win Rate The total number of ad plays won divided by the total number of bids. | | Field ID | winRate | | Type | NUMBER | | Data Type | metric |
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Ad Plays . | | Field ID | adPlays | | Type | NUMBER | | Data Type | metric |
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Matched Household Impressions . | | Field ID | matchedHouseholdImpressions | | Type | NUMBER | | Data Type | metric |
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Matched Person Impressions . | | Field ID | matchedPersonImpressions | | Type | NUMBER | | Data Type | metric |
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Households (unique) . | | Field ID | uniqueHouseholds | | Type | NUMBER | | Data Type | metric |
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Persons (unique) . | | Field ID | uniquePersons | | Type | NUMBER | | Data Type | metric |
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City Name . | | Field ID | geoReporting.geo.GeoReportingCity.cityName | | Type | TEXT | | Data Type | dimension |
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Country Name . | | Field ID | geoReporting.geo.GeoReportingCountry.countryName | | Type | TEXT | | Data Type | dimension |
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Metro Code . | | Field ID | geoReporting.geo.GeoReportingMetro.metroCode | | Type | TEXT | | Data Type | dimension |
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Region Name . | | Field ID | geoReporting.geo.GeoReportingRegion.regionName | | Type | TEXT | | Data Type | dimension |
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Zip Code . | | Field ID | geoReporting.geo.GeoReportingZipCode.zipCode | | Type | TEXT | | Data Type | dimension |
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Extracted Date The date where the extraction take times. | | Field ID | _catchr_date_extract | | Type | YEAR_MONTH_DAY_SECOND | | Data Type | dimension |
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Platform Name Return the platform name | | Field ID | _catchr_platform_name | | Type | TEXT | | Data Type | dimension |
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