Introduction
Datasources and destinations
- Find all the data sources available at www.catchr.io/connectors
- Find all the destinations available at www.catchr.io/destinations
3P Fees The total CPM charges applied for using 3P data providers. |
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3P Pre Bid Fee Total cost for using third-party pre-bid targeting. |
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3P Pre Bid Fee Double Verify The third party pre-bid fee applied for using DoubleVerify. |
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3P Pre Bid Fee Integral Ad Science The third party pre-bid fee applied for using IntegralAdScience. |
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3P Pre Bid Fee Oracle Data Cloud The third party pre-bid fee applied for using OracleDataCloud. |
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3P Pre Bid Fee Pixalate The third party pre-bid fee applied for using Pixalate. |
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3p Fee Automotive A third-party fee applied to automotive data. |
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3p Fee Automotive Absorbed CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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3p Fee CPM1 A third-party fee applied. |
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3p Fee Cpm1absorbed CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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3p Fee CPM2 A third-party fee applied. |
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3p Fee Cpm2absorbed CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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3p Fee CPM3 A third-party fee applied. |
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3p Fee Cpm3absorbed CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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3p Fee Com Score The third-party fee applied for using ComScore. |
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3p Fee Com Score Absorbed CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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3p Fee Double Verify The third-party fee applied for using DoubleVerify. |
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3p Fee Double Verify Absorbed CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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3p Fee Doubleclick Campaign Manager The third-party fee applied for using DoubleClick Campaign Manager. |
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3p Fee Doubleclick Campaign Manager Absorbed CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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3p Fee Integral Ad Science The third-party fee applied for using Integral Ad Science. |
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3p Fee Integral Ad Science Absorbed CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
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New To Brand ECPP Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) Use Total new-to-brand eCPP to see all conversions for the brands' products. |
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Day of the year Day of the year |
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Day of the week Day of the week |
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Hour of the day Hour of the day |
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Month of the year Month of the year |
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Month and day Month and day |
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Quarter of the year Quarter of the year |
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Normalized Week of the year Week of the year |
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Week of the year (start Sunday) Week of the year |
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Year Year such as 2017. |
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Year month Year and month. |
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Date Year Month Day such as 20240401. |
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Year month day hour Year, month, day, and hour. |
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Year Quarter Year and quarter. |
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Year week Year and week. |
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Add To Cart Number of times shoppers added a brand's products to their cart, attributed to an ad view or click. |
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Add To Cart Brand Halo Number of times shoppers added a brand halo product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. |
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Add To Cart Brand Halo Clicks Number of times shoppers added a brand halo product to their cart, attributed to an ad click. Use Total ATC clicks to see all conversions for the brands' products. |
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Add To Cart Brand Halo Views Number of times shoppers added a brand halo product to their cart, attributed to an ad view. Use Total ATC views to see all conversions for the brands' products. |
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Add To Cart Clicks Number of times shoppers added a brand's products to their cart, attributed to an ad click. |
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Add To Cart Rate Calculated by divididing addToCart by impressions. |
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Add To Cart Views Number of times shoppers added the brands' products to their cart, attributed to an ad view. |
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Add To List Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. Use Total ATL to see all conversions for the brands' products. |
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Add To List Brand Halo Number of times shoppers added a brand halo product to a wish list, gift list, or registry, attributed to an ad view or click. Use Total ATL to see all conversions for the brands' products. |
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Add To List Brand Halo Clicks Number of times shoppers added a brand halo product to a wish list, gift list, or registry, attributed to an ad click. Use Total ATL clicks to see all conversions for the brands' products. |
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Add To List Brand Halo Views Number of times shoppers added a brand halo product to a wish list, gift list, or registry, attributed to an ad view. Use Total ATL views to see all conversions for the brands' products. |
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Add To List Clicks Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. Use Total ATL clicks to see all conversions for the brands' products. |
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Add To List Rate Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) Use Total ATLR to see all conversions for the brands' products. |
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Add To List Views Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. Use Total ATL views to see all conversions for the brands' products. |
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Add To Shopping Cart The number of Add to shopping cart conversions. |
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Add To Shopping Cart CPA The average cost to acquire an Add to shopping cart conversion. (ATSC CPA = Total cost / ATSC) |
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Add To Shopping Cart CVR The number of Add to shopping cart conversions relative to the number of ad impressions. (ATSC CVR = ATSC / Impressions) |
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Add To Shopping Cart Clicks The number of Add to shopping cart conversions attributed to an ad click. |
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Add To Shopping Cart Value Average Average value associated with an Add to Shopping cart conversion. (ATSC value average = ATSC value sum / ATSC) |
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Add To Shopping Cart Value Sum Sum of Add to shopping cart conversion values |
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Add To Shopping Cart Views The number of Add to shopping cart conversions attributed to an ad view. |
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Add To Watchlist The number of times Add to Watchlist was clicked on a featured product. |
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Add To Watchlist Clicks The number of Add to Watchlist clicks attributed to ad click-throughs. |
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Add To Watchlist Rate The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) |
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Add To Watchlist Views The number of Add to Watchlist clicks attributed to ad impressions. |
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Advertiser Country The country assigned to the advertiser. |
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Advertiser Id The unique identifier for the advertiser. |
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Advertiser Name The customer that has an advertising relationship with Amazon. |
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Advertiser Timezone The time zone the advertiser uses for reporting and ad serving purposes. |
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Agency Fee A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy. |
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Alexa Skill Enable The number of Alexa skill enable conversions |
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Alexa Skill Enable Clicks The number of detail page view conversions attributed to ad click-throughs |
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Alexa Skill Enable Rate The number of Alexa skill enable conversions relative to the number of ad impressions. (Alexa skill enable rate = Alexa skill enable / Impressions) |
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Alexa Skill Enable Views The number of alexa skill enable conversions attributed to ad impressions views |
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Amazon DSP Audience Fee CPM charge applied to impressions that leverage Amazon's behavioral targeting. |
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Amazon DSP Console Fee The technology fee applied to the media supply costs. |
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Amazon Exclusive Reach Rate The percentage of unique viewers reached by a streaming TV inventory that were not reached by any other streaming TV inventory in the campaign. (Amazon exclusive reach rate = 100 X [exclusive reach for streaming TV inventory / total streaming TV reach]). |
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App Store First Opens The number of first-time app opens attributed to a click or view on an ad |
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App Store First Opens Clicks The number of first-time app opens attributed to a click on an ad |
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App Store First Opens Rate The ratio of how often customers opened the app for the first time when an ad was displayed. This is calculated as first app opens divided by impressions. |
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App Store First Opens Views The number of first-time app opens attributed to ad views. |
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App Store First Session Hours The number of hours spent using the app during first-time app open sessions attributed to a click or view on ad ad. |
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App Store First Session Hours Clicks The number of hours spent using the app during first-time app open sessions attributed to a click on an ad. |
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App Store First Session Hours Views The number of hours spent using the app during first-time app open sessions attributed to ad views. |
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App Store Opens The number of first-time and recurring app opens attributed to a click or view on an ad |
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App Store Opens Clicks The number of first-time and recurring app opens attributed to a click on an ad |
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App Store Opens Rate The ratio of app opens to ad impressions. This is calculated as first-time and recurring app opens divided by impressions. |
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App Store Opens Views The number of first-time and recurring app opens attributed to ad views. |
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App Store Usage Hours The number of hours spent using the app during first-time and recurring app open sessions attributed to a click or view on ad ad. |
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App Store Usage Hours Clicks The number of hours spent using the app during first-time and recurring app open sessions attributed to a click on an ad. |
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App Store Usage Hours Views The number of hours spent using the app during first-time and recurring app open sessions attributed to ad views. |
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App Subscription Cost The cost to acquire free trial and paid app subscriptions. This is calculated as total cost divided by app subscription sign-ups. |
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App Subscription Free Trial Cost The cost to acquire free trial app subscriptions. This is calculated as total cost divided by free trial app subscription sign-ups. |
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App Subscription Sign Up The number of free trial and paid app subscriptions associated with a click or view on your ad. |
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App Subscription Sign Up Clicks The number of free trial and paid app subscriptions associated with a click on your ad. |
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App Subscription Sign Up Free Trial The number of free trial app subscriptions associated with a click or view on your ad. |
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App Subscription Sign Up Free Trial Clicks The number of free trial app subscriptions associated with a click on your ad. |
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App Subscription Sign Up Free Trial Rate The ratio of how often customers signed up for a free trial subscription when your ad was displayed. This is calculated as free trial app subscription sign-ups divided by impressions. |
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App Subscription Sign Up Free Trial Views The number of free trial app subscriptions associated with ad impressions. |
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App Subscription Sign Up Paid The number of paid app subscriptions associated with a click or view on your ad. |
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App Subscription Sign Up Paid Clicks The number of paid app subscriptions associated with a click on your ad. |
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App Subscription Sign Up Paid Cost The cost to acquire paid app subscriptions. This is calculated as total cost divided by paid app subscription sign-ups. |
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App Subscription Sign Up Paid Rate The ratio of how often customers signed up for a paid app subscription when your ad was displayed. This is calculated as paid app subscription sign-ups divided by impressions. |
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App Subscription Sign Up Paid Views The number of paid app subscriptions associated with ad impressions. |
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App Subscription Sign Up Rate The ratio of how often customers signed up for a free trial or paid app subscription when your ad was displayed. This is calculated as app subscription sign-ups divided by impressions. |
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App Subscription Sign Up Views The number of free trial and paid app subscriptions associated with ad impressions. |
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Application The number of Application conversions. |
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Application CPA The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) |
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Application CVR The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) |
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Application Clicks The number of Application conversions attributed to an ad click. |
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Application Value Average Average value associated with an Application conversion. (Application value average = Application value sum / Application) |
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Application Value Sum Sum of Application conversion values |
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Application Views The number of Application conversions attributed to an ad view. |
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Asin A unique block of letters and/or numbers that identify all products sold on Amazon. |
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Audio Ad Companion Banner Clicks Tracks the number of times that the audio ad companion banner was clicked. |
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Audio Ad Companion Banner Views Tracks the number of times that the audio ad companion banner was displayed. |
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Audio Ad Completion Rate The number of audio completions relative to the number of audio starts. |
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Audio Ad Completions Tracks the number of times the audio ad plays to the end. |
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Audio Ad First Quartile Tracks the number of times the audio ad plays to 25% of its length. |
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Audio Ad Midpoint Tracks the number of times the audio ad plays to 50% of its length. |
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Audio Ad Mute Tracks the number of times a user mutes the audio ad. |
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Audio Ad Pause The number of times a user pauses the audio ad. |
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Audio Ad Progression Tracks an optimal audio ad time marker agreed upon with the publisher |
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Audio Ad Resume Tracks the number of times a user resumes playback of the audio ad. |
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Audio Ad Rewind Tracks the number of times a user rewinds the audio ad. |
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Audio Ad Skip Tracks the number of times a user skips the audio ad. |
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Audio Ad Start Tracks the number of times audio ad starts playing. |
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Audio Ad Third Quartile Tracks the number of times the audio ad plays to 75% of its length. |
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Audio Ad Unmute Tracks the number of times a user skips the audio ad. |
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Audio Ad Views Tracks the number of times that some playback of the audio ad has occurred. |
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Average Cost Per Click To Apply The average cost to acquire a Click to apply conversion. (eCPCTA = Total cost / CTA) |
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Average Cost Per Kindle Detail Page View The average cost to acquire an Ad Details page view conversion on a Kindle E Ink device. (eCPDPVK = Total cost / DPVK) |
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Bid Adjustment The amount the bid will be multiplied by. If a bid request is matched with multiple terms, this is your final bid adjustment from multiplying multiple factors together. |
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Bid Adjustment Matched Term Ids The list of unique identifiers for the matched bid adjustment terms. `[]` (empty bracket) indicates default traffic without bid adjustments. The unique identifier for each bid adjustment term is generated by the system, and can be retrieved by downloading the CSV file (1st column) for the uploaded bid adjustments in the console, or using the [GetBidModifierRule](dsp-bid-adjustments#tag/BidAdjustmentRules/operation/GetBidAdjustmentRule) or [ListBidModifierRules](dsp-bid-adjustments#tag/BidAdjustmentRules/operation/ListBidAdjustmentRules) APIs. |
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Bid Adjustment Matched Terms The list of bid adjustment terms that matched with a bid request. |
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Bid Adjustment Rule The name of the bid adjustment rule or ruleDescription in API. |
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Bid Adjustment Rule Id A unique identifier for the bid adjustment rule. |
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Bids Number of bids sent through the Amazon DSP. |
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Brand Name The name of the brand the campaign is advertising. |
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Brand Search Rate The number of branded search conversions relative to the number of ad impressions. (Branded search rate = Branded searches / Impressions) |
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Brand Searches The number of times a branded keyword was searched on Amazon based on keywords generated from the featured ASINs in your campaign. |
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Brand Searches Clicks The number of branded search conversions attributed to ad click-throughs. |
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Brand Searches Views The number of branded search conversions attributed to ad impressions. |
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Browser Name The web browsers the customers used to view the ad |
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Browser Version The specific browser versions the customers used to view the ad |
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Checkout The number of Checkout conversions. |
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Checkout CPA The average cost to acquire a Checkout conversion. (Checkout CPA = Total cost / Checkout) |
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Checkout CVR The number of Checkout conversions relative to the number of ad impressions. (Checkout CVR = Checkout / Impressions) |
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Checkout Clicks The number of Checkout conversions attributed to an ad click. |
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Checkout Value Average Average value associated with a Checkout conversion. (Checkout value average = Checkout value sum / Checkout) |
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Checkout Value Sum Sum of Checkout conversion values |
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Checkout Views The number of Checkout conversions attributed to an ad view. |
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City City. |
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Click Through Rate Clicks divided by impressions. |
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Click To Apply The number of time Click to apply was clicked for a featured product. |
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Click To Apply Brand Halo The number of times Click to apply was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. |
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Click To Apply Brand Halo Clicks The number of Click to apply clicks attributed to ad click-throughs. These include clicks on other products from the same brands as the ASINs tracked in the order. |
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Click To Apply Brand Halo Views The number of Click to apply clicks attributed to impressions. These include clicks on other products from the same brands as the ASINs tracked in the order. |
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Click To Apply Clicks The number of click to apply conversions attributed to ad click-throughs. |
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Click To Apply Conversion Rate The number of Click to apply conversions relative to the number of impressions. (CTAR = CTA / Impressions) |
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Click To Apply Views The number of Click to apply conversions attributed to ad impressions. |
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Clicks Total number of clicks on an ad. |
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Combined ECPP Effective (average) cost to acquire a purchase conversion on or off Amazon. (Total cost / Combined purchases) |
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Combined ERPM Effective (average) revenue for sales on and off Amazon generated per thousand impressions. (Combined Sales / (Impressions / 1000)) |
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Combined Product Sales Sales (in local currency) for purchases on and off Amazon, attributed to an ad view or click. |
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Combined Purchase Rate Rate of attributed purchase events on and off Amazon, relative to ad impressions. (Combined purchases / Impressions) |
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Combined Purchases Number of purchase events on and off Amazon, attributed to an ad view or click. (Off-Amazon purchases + Total purchases (Amazon)) |
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Combined Purchases Clicks Number of purchase events on and off Amazon, attributed to an ad click. (Off-Amazon purchases clicks + Total purchases clicks (Amazon)) |
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Combined Purchases Views Number of purchase events on and off Amazon, attributed to an ad view. (Off-Amazon purchases views + Total purchases views (Amazon)) |
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Combined ROAS Return on advertising spend for products sold on and off Amazon, measured as ad-attributed sales per local currency unit of ad spend. (Combined product sales / Total cost) |
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Combined Units Sold Units of product sold on and off Amazon, attributed to an ad view or click. A single purchase event can include multiple sold units. |
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Contact The number of Contact conversions. |
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Contact CPA The average cost to acquire a Contact conversion. (Contact CPA = Total cost / Contact) |
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Contact CVR The number of Contact conversions relative to the number of ad impressions. (Contact CVR = Contact / Impressions) |
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Contact Clicks The number of Contact conversions attributed to an ad click. |
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Contact Value Average Average value associated with a Contact conversion. (Contact value average = Contact value sum / Contact) |
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Contact Value Sum Sum of Contact conversion values |
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Contact Views The number of Contact conversions attributed to an ad view. |
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Content Genre Genre of the show where the ad impression was delivered. (e.g., Horror, Drama) |
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Content Rating DSP content rating for parental guidance (e.g., "PG-13", "R") |
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Conversion Type The conversion type describes whether the conversion happened on a promoted or a brand halo ASIN. |
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Cost Per Thousand Impressions The cost per thousand impressions. |
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Country Country. |
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Creative Ad Id A unique identifier assigned to a creative. When this is different from creativeId, creativeAdId is the value that can be used in our /dsp/creatives endpoints. |
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Creative Id A unique identifier assigned to a creative. When this is different from creativeAdId, creativeId cannot be used in our /dsp/creatives endpoints. |
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Creative Language The primary language in the creative. |
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Creative Name Creative name. |
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Creative Size The dimensions of the creative in pixels. |
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Creative Type The type of creative (for example static image, third party, or video). |
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Amazon Date Source Date when the ad activity ocurred in the format YYYY-MM-DD. |
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Deal The name of a deal. |
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Deal Id The unique identifier for the deal. |
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Deal Type The type of a deal. |
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Detail Page View Brand Halo Number of detail page views for products in your brand halo, attributed to an ad view or click. Use Total DPV to see all conversions for the brands' products. |
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Detail Page View Brand Halo Clicks Number of detail page views for products in your brand halo, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. |
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Detail Page View Brand Halo Views Number of detail page views for products in your brand halo, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. |
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Detail Page View Clicks Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. |
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Detail Page View Rate Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. |
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Detail Page View Rate Promoted Clicks Rate of click-attributed detail page view conversions for promoted products relative to the number of ad impressions. (DPVR Clicks = DPV clicks / Impressions) Use Total DPV Click Rate to see all conversions for the brands' products. |
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Detail Page View Views Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. |
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Detail Page Views Number of detail page views occurring within 14 days of an ad click or view. |
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Device Name Break the data down by device name. This includes device manufacturers such as Apple, Samsung, Microsoft, and Google. |
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Dma Name The Designated Market Areas® (DMA) the customers were in when they viewed the ad. DMA regions are created and defined by Nielsen. |
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Downloaded Video Play Rate The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) |
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Downloaded Video Plays The number of times a video was downloaded then played for the featured product. |
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Downloaded Video Plays Clicks The number of downloaded video plays attributed to ad click-throughs. |
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Downloaded Video Plays Views The number of downloaded video plays attributed to ad impressions. |
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E CP Add To Cart Effect cost per add to cart, calculated by cost divided by add-to-cart. |
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E CP Add To List Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) Use Total eCPATL to see all conversions for the brands' products. |
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E CP Add To Watchlist The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) |
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E CP Alexa Skill Enable The average cost to acquire an Alexa skill Enable conversion on a Kindle E Ink device. (eCP Alexa skill enable = Total cost / Alexa skill enable) |
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E CP App Store First Opens The average cost to acquire a first-time app open. This is calculated as total cost divided by first app opens. |
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E CP App Store Opens The number of first-time and recurring app opens attributed to a click or view on an ad |
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E CP Audio Ad Completion The average cost to acquire an audio complete conversion (eCPVC = Total cost / audio complete) |
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E CP Brand Search Effective (average) cost to acquire a Branded Search. |
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E CPC The average cost paid per click-through. |
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E CP Detail Page View Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. |
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E CP Downloaded Video Plays The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) |
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E CP Free Trial Subscription Signup The cost to acquire a free trial subscription for sponsored products. This is calculated as total cost divided by free trial subscription sign ups. |
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E CPM The total cost per thousand impressions. |
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E CPP Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) Use Total eCPP to see all conversions for the brands' products. |
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E CP Paid Subscription Signup The cost to acquire a paid subscription for sponsored products. This is calculated as total cost divided by paid subscription sign ups. |
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E CP Play Trailer The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) |
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E CP Product Review Page Visit Effective (average) cost to acquire a product review page conversion for a promoted product. (eCPPRPV = Total cost / PRPV) Use Total eCPPRPV to see all conversions for the brands' products. |
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E CP Rental The average cost to acquire a rental (eCPR = Total cost / Rentals) |
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E CP Skill Invocation Effective (average) cost to acquire a Skill invocation conversion for a promoted Alexa skill. (Effective cost per skill invocation = Total cost / Skill invocations) |
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E CP Subscription Signup The cost to acquire a free trial or paid subscription for sponsored products. This is calculated as total cost divided by subscription sign ups. |
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E CP Video Ad Completion The average cost to acquire a Video complete conversion (eCPVC = Total cost / Video complete) |
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E CP Video Download The average cost to acquire a video download (eCPVD = Total cost / Video downloads) |
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E CP Video Stream The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) |
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E C Pnew Subscribe And Save Effective (average) cost to acquire a Subscribe & Save subscription for a promoted product. (eCPSnSS = Total cost / SnSS) Use Total eCPSnSS to see all conversions for the brands' products. |
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E RPM Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) Use Total eRPM to see all conversions for the brands' products. |
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Effective Cost Per Detail Page View Promoted Clicks Effective (average) cost to acquire a click-attributed detail page view conversion for a promoted product. (eCPDPV Clicks = Total cost / DPV clicks) Use Total eCPDPV Clicks to see all conversions for the brands' products. |
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Effective Cost Per Purchase Promoted Clicks Effective (average) cost to acquire a click-attributed purchase for a promoted product. (eCPP Clicks = Total cost / Purchases clicks) Use Total eCPP Clicks to see all conversions for the brands' products. |
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Effective Cost Per Skill Invocation Effective (average) cost to acquire a Skill invocation conversion for a promoted Alexa skill. (Effective cost per skill invocation = Total cost / Skill invocations) |
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Eink Detail Page View The number of views of Ad Details pages on Kindle E Ink devices. |
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Eink Detail Page View Brand Halo The number of Detail page views (Kindle) on other products from the same brands as the products tracked in the order, attributed to an ad. |
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Eink Detail Page View Brand Halo Clicks The number of Detail page views (Kindle) attributed to ad click-throughs. These include clicks on other products from the same brands as the ASINs tracked in the order. |
| ||||||
Eink Detail Page View Brand Halo Views The number of Detail page views (Kindle) attributed to impressions. These include clicks on other products from the same brands as the ASINs tracked in the order. |
| ||||||
Eink Detail Page View Clicks The number of views of Ad Details pages on Kindle E Ink devices attributed to clicks on ads on Kindle E Ink devices. |
| ||||||
Eink Detail Page View Views The number of views of Ad Details pages on Kindle E Ink devices attributed to views on ads on Kindle E Ink devices |
| ||||||
End Date End date of summary period for a report in the format YYYY-MM-DD. |
| ||||||
Entity Id Entity (seat) ID. |
| ||||||
Environment Name Break the data down by which environment the bid request came from: web or app. This dimension is connected to web and app inventory, not line item types. |
| ||||||
Featured Asin The Amazon Standard Identification Number (ASIN) that was set as featured in the campaign. |
| ||||||
Free Trial Subscription Signup Clicks The number of free trial subscriptions for sponsored products associated with a click on your ad. |
| ||||||
Free Trial Subscription Signup Rate The ratio of how often customers signed up for a free trial for sponsored products when you ad was displayed. This is calculated as free trials divided by impressions. |
| ||||||
Free Trial Subscription Signup Views The number of free trial subscriptions for sponsored products associated with ad impressions. |
| ||||||
Free Trial Subscription Signups The number of free trial subscriptions for sponsored products associated with a click or view on your ad. |
| ||||||
Frequency Average The number of times an ad is served to an individual/ device/ account in a period. |
| ||||||
Frequency Group Id The identifier of the frequency group. |
| ||||||
Frequency Group Name The name of the frequency group as entered by the advertiser. |
| ||||||
Gross Click Throughs The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. |
| ||||||
Gross Impressions The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. |
| ||||||
Household Frequency Average The number of times an ad is served to a household in a period. |
| ||||||
Household Reach The number of unique households an ad impression is served to in a period. |
| ||||||
Impression Frequency Average The average number of exposures per unique user for an ad |
| ||||||
Impressions Total number of ad impressions. |
| ||||||
Interactive Impressions The number of impressions from an interactive creative. This includes, interactive video, interactive audio and interactive display creatives, and more. |
| ||||||
Interval End End date of report data. |
| ||||||
Interval Start Start date of report data. |
| ||||||
Invalid Click Through Rate The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) |
| ||||||
Invalid Click Throughs Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. |
| ||||||
Invalid Impression Rate The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) |
| ||||||
Invalid Impressions The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. |
| ||||||
Kindle Detail Page View The number of views of Ad Details pages on Kindle E Ink devices. |
| ||||||
Kindle Detail Page View Clicks The number of views of Ad Details pages on Kindle E Ink devices attributed to clicks on ads on Kindle E Ink devices. |
| ||||||
Kindle Detail Page View Rate The number of views of the Ad Details page relative to the number of ad impressions on Kindle E Ink devices. (DPVKR = DPVK / Impressions) |
| ||||||
Kindle Detail Page View Views The number of views of Ad Details pages on Kindle E Ink devices attributed to views on ads on Kindle E Ink devices |
| ||||||
Lead The number of Lead conversions. |
| ||||||
Lead CPA The average cost to acquire a Lead conversion. (Lead CPA = Total cost / Lead) |
| ||||||
Lead CVR The number of Lead conversions relative to the number of ad impressions. (Lead CVR = Lead / Impressions) |
| ||||||
Lead Clicks The number of Lead conversions attributed to an ad click. |
| ||||||
Lead Value Average Average value associated with a Lead conversion. (Lead value average = Lead value sum / Lead) |
| ||||||
Lead Value Sum Sum of Lead conversion values |
| ||||||
Lead Views The number of Lead conversions attributed to an ad view. |
| ||||||
Line Item Approval Status Approval status for the line item |
| ||||||
Line Item Budget The total amount of money that be consumed by a line item. |
| ||||||
Line Item Budget Cap The total budget set for the line item. |
| ||||||
Line Item Comment Comments entered about the line item, such as optimization changes, variations in targeting, etc. |
| ||||||
Line Item Comments Comments entered about the line item, such as optimization changes, variations in targeting, etc. |
| ||||||
Line Item Delivery Rate Delivery Rate of the order. Delivery Rate = (cost/budget)/(running days/total days) or (delivery impressions/budget impressions)/(running days/total days) |
| ||||||
Line Item End Date The last date for the line item's flight. |
| ||||||
Line Item External Id Line item custom ID optionally entered by user. |
| ||||||
Line Item Id A unique identifier assigned to a line item. |
| ||||||
Line Item Language Targeting The language targeting setting for the line item. |
| ||||||
Line Item Name Line item name. |
| ||||||
Line Item Start Date The first date for the line item's flight. |
| ||||||
Line Item Status Status of the ad/line item |
| ||||||
Line Item Type Type of the ad/line item |
| ||||||
Long Term Sales The Amazon-owned site the product is sold on. |
| ||||||
Master Clicks A click on a master advertisement that directs the user to a destination outside of the creative. |
| ||||||
Master Impressions The number of times the master advertisement was displayed. |
| ||||||
Match Rate The percentage of eligible bid requests that matched with the bid adjustment terms. The values range from 0 to 100 where 100 represents 100%. |
| ||||||
Measurable Impressions Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. |
| ||||||
Measurable Rate Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics. |
| ||||||
Mobile App First Start Average Average value associated with a Mobile app first start conversion. (Mobile app first start value average = Mobile app first start value sum / Mobile app first start) |
| ||||||
Mobile App First Start CPA The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) |
| ||||||
Mobile App First Start CVR The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) |
| ||||||
Mobile App First Start Clicks The number of Mobile app first start conversions attributed to ad click-throughs. |
| ||||||
Mobile App First Start Sum Sum of Mobile app first start conversion values |
| ||||||
Mobile App First Start Views The number of Mobile app first start conversions attributed to ad impressions. |
| ||||||
Mobile App First Starts The number of times an app for the featured product was first started. |
| ||||||
New Subscribe And Save Number of new Subscribe & Save subscriptions for all products, attributed to an ad view or click. This does not include replenishment subscription orders. Use Total SnSS to see all conversions for the brands' products. |
| ||||||
New Subscribe And Save Brand Halo Number of new Subscribe & Save subscriptions for brand halo products, attributed to an ad view or click. This does not include replenishment subscription orders. Use Total SnSS to see all conversions for the brands' products. |
| ||||||
New Subscribe And Save Brand Halo Clicks Number of new Subscribe & Save subscriptions for brand halo products, attributed to an ad click. This does not include replenishment subscription orders. Use Total SnSS clicks to see all conversions for the brands' products. |
| ||||||
New Subscribe And Save Brand Halo Views Number of new Subscribe & Save subscriptions for brand halo products, attributed to an ad view. This does not include replenishment subscription orders. Use Total SnSS views to see all conversions for the brands' products. |
| ||||||
New Subscribe And Save Clicks Number of new Subscribe & Save subscriptions for all products, attributed to ad clicks. This does not include replenishment subscription orders. Use Total SnSS to see all conversions for the brands' products. |
| ||||||
New Subscribe And Save Rate The number of new Subscribe & Save subscriptions relative to the number of ad impressions |
| ||||||
New Subscribe And Save Views Number of new Subscribe & Save subscriptions for all products, attributed to ad views. This does not include replenishment subscription orders. Use Total SnSS to see all conversions for the brands' products. |
| ||||||
New To Brand Detail Page View Clicks Number of new-to-brand detail page views for all the brands' products, attributed to an ad click. |
| ||||||
New To Brand Detail Page View Rate Calculated by dividing newToBrandDetailPageViews / impressions. |
| ||||||
New To Brand Detail Page View Views Number of new-to-brand detail page views for all the brands' products, attributed to an ad view |
| ||||||
New To Brand Detail Page Views The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad. |
| ||||||
New To Brand ECP Detail Page View Effective cost per new-to-brand detail page view, calculated by cost divided by new-to-brand detail page view. |
| ||||||
New To Brand ERPM Effective (average) revenue generated per thousand impressions from promoted products purchased by new-to-brand shoppers. (NTB eRPM = NTB Sales / (Impressions / 1000)) Use Total new-to-brand eRPM to see all conversions for the brands' products. |
| ||||||
New To Brand Product Sales Sales (in local currency) of promoted products to new-to-brand shoppers, attributed to an ad view or click. Use Total new-to-brand product sales to see all conversions for the brands' products. |
| ||||||
New To Brand Purchase Percentage Brand Halo Percent of ad-attributed purchases for brand halo products that were new to brand. Use Total percent of purchases new-to-brand to see all conversions for the brands' products. |
| ||||||
New To Brand Purchase Rate Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) Use Total new-to-brand purchase rate to see all conversions for the brands' products. |
| ||||||
New To Brand Purchases The number of first-time orders for brand products over a one-year lookback window resulting from an ad click or view. Not available for book vendors. |
| ||||||
New To Brand Purchases Brand Halo Number of new-to-brand purchases for brand halo products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. Use Total new-to-brand purchases to see all conversions for the brands' products. |
| ||||||
New To Brand Purchases Brand Halo Clicks Number of new-to-brand purchases for brand halo products, attributed to an ad click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. Use Total new-to-brand purchases clicks to see all conversions for the brands' products. |
| ||||||
New To Brand Purchases Brand Halo Views Number of new-to-brand purchases for brand halo products, attributed to an ad view. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. Use Total new-to-brand purchases views to see all conversions for the brands' products. |
| ||||||
New To Brand Purchases Clicks The number of first-time orders for brand products over a one-year lookback window resulting from an ad click. Not available for book vendors. |
| ||||||
New To Brand Purchases Percentage The percentage of total orders that are new-to-brand orders within 14 days of an ad click. Not available for book vendors. |
| ||||||
New To Brand Purchases Views The number of new to branch purchases attributed to an ad view. |
| ||||||
New To Brand ROAS Return on ad spend for new to brand sales |
| ||||||
New To Brand Sales Brand Halo The total new-to-brand sales of brand halo products purchased by customers on Amazon after exposure to an ad. |
| ||||||
New To Brand Units Sold Total number of attributed units ordered as part of new-to-brand sales occurring within 14 days of an ad click or view. Not available for book vendors. |
| ||||||
New To Brand Units Sold Brand Halo Units of brand halo products purchased by new-to-brand shoppers, attributed to an ad view or click. A new-to-brand purchase event can include multiple sold units. Use Total new-to-brand units sold to see all conversions for the brands' products. |
| ||||||
Notification Clicks The number of times the link inside an email or push notification was opened. |
| ||||||
Notification Opens The number of times an email or push notification was opened. |
| ||||||
Off Amazon CPA The average cost to acquire for Off Amazon conversions |
| ||||||
Off Amazon CVR Number of off-Amazon conversions relative to the number of ad impressions. (Off-Amazon conversions / Impressions) |
| ||||||
Off Amazon Clicks Number of conversions that occured off Amazon attributed to an ad click. This includes all conversion types. |
| ||||||
Off Amazon Conversions Number of conversions that occured off Amazon attributed to an ad view or click. This includes all conversion types. |
| ||||||
Off Amazon ECPP Effective (average) cost to acquire an off-Amazon purchase event. (Total cost / Off-Amazon purchases) |
| ||||||
Off Amazon ERPM Effective (average) revenue for sales included in off-Amazon purchases generated per thousand impressions. (Off-Amazon sales / (Impressions / 1000)) |
| ||||||
Off Amazon Product Sales Sales (in local currency) of promoted products to off Amazon shoppers, attributed to an ad view or click. |
| ||||||
Off Amazon Purchase Rate Rate of attributed off-Amazon purchase events relative to ad impressions. (Off-Amazon purchases / Impressions) |
| ||||||
Off Amazon Purchases Off Amazon Purchases |
| ||||||
Off Amazon Purchases Clicks Number of off-Amazon purchase events attributed to an ad click. |
| ||||||
Off Amazon Purchases Views Number of off-Amazon purchase events attributed to an ad view. |
| ||||||
Off Amazon ROAS Return on ad spend for off Amazon sales |
| ||||||
Off Amazon Units Sold Units of product purchased off Amazon, attributed to an ad view or click. A single purchase event can include multiple sold units. |
| ||||||
Off Amazon Views Number of conversions that occured off Amazon attributed to an ad view. This includes all conversion types. |
| ||||||
Omnichannel Metrics Fee This fee is calculated based on a percentage of the supply cost |
| ||||||
Oms Line Item Id A unique identifier for a line item imported from the Amazon Order Management System (OMS). |
| ||||||
Oms Proposal Id A unique identifier for an order imported from the Amazon Order Management System (OMS). |
| ||||||
On Target CPM The actual cost per thousand impressions (CPM) for impressions that reached your intended target audience. |
| ||||||
On Target Cost Per Impression The total cost per thousand on-target impressions |
| ||||||
On Target Impression Cost The total amount of money spent on the campaign when delivering on-target impressions |
| ||||||
On Target Impressions The number of times an advertisement was displayed within the advertiser’s target demographic segment, as measured by Nielsen Digital Ad Ratings |
| ||||||
Operating System Name The operating systems the customers used to view the ad |
| ||||||
Order Budget The total amount of money that be consumed by an order. |
| ||||||
Order Currency Order currency. |
| ||||||
Order End Date The last day a line item within an order is eligible to run. |
| ||||||
Order External Id Order External ID or PO number |
| ||||||
Order Id A unique identifier assigned to an order. |
| ||||||
Order Name Order name. |
| ||||||
Order Start Date The first day a line item within an order is eligible to run. |
| ||||||
Other The number of Other conversions. |
| ||||||
Other CPA The average cost to acquire an Other conversion. (Other CPA = Total cost / Other) |
| ||||||
Other CVR The number of Other conversions relative to the number of ad impressions. (Other CVR = Other / Impressions) |
| ||||||
Other Clicks The number of Other conversions attributed to an ad click. |
| ||||||
Other Value Average Average value associated with an Other conversion. (Other value average = Other value sum / Other) |
| ||||||
Other Value Sum Sum of Other conversion values |
| ||||||
Other Views The number of Other conversions attributed to an ad view. |
| ||||||
Page View CPA The average cost to acquire a Page view conversion. (Page view CPA = Total cost / Page view) |
| ||||||
Page View CVR The number of Page view conversions relative to the number of ad impressions. (Page view CVR = Page view / Impressions) |
| ||||||
Page View Clicks The number of Page view conversions attributed to an ad click. |
| ||||||
Page View Value Average Average value associated with a Page view conversion. (Page view value average = Page view value sum / Page view) |
| ||||||
Page View Value Sum Sum of Page view conversion values |
| ||||||
Page View Views The number of Page view conversions attributed to an ad view. |
| ||||||
Page Views The number of Page view conversions. |
| ||||||
Paid Subscription Signup Clicks The number of paid subscriptions for sponsored products associated with a click on your ad. |
| ||||||
Paid Subscription Signup Rate The ratio of how often customers signed up for a paid subscription for sponsored products when you ad was displayed. This is calculated as paid subscriptions divided by impressions. |
| ||||||
Paid Subscription Signup Views The number of paid subscriptions for sponsored products associated with ad impressions. |
| ||||||
Paid Subscription Signups The number of paid subscriptions for sponsored products associated with a click or view on your ad. |
| ||||||
Parent Asin The Amazon Standard Identification Number (ASIN) that is the parent of this ASIN. |
| ||||||
Placement The name of the placement the campaign was run |
| ||||||
Placement Size The dimensions of the placement in pixels. Only available when "site" is a dimension. |
| ||||||
Play Trailer Rate The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) |
| ||||||
Play Trailers The number of times a video trailer was played for the featured product. |
| ||||||
Play Trailers Clicks The number of video trailer plays attributed to ad click-throughs. |
| ||||||
Play Trailers Views The number of video trailer players attributed to ad impressions. |
| ||||||
Postal Code Postal code. |
| ||||||
Product Category The category the product is associated with on Amazon. |
| ||||||
Product Group A distinct product grouping distinguishing products like books from watches and video games from toys. Contains categories. |
| ||||||
Product Name The name of the product. |
| ||||||
Product Review Page View Brand Halo Number of times shoppers visited the product review page for a brand halo product, attributed to an ad view or click. Use Total PRPV to see all conversions for the brands' products. |
| ||||||
Product Review Page View Brand Halo Clicks Number of times shoppers visited the product review page for a brand halo product, attributed to an ad click. Use Total PRPV clicks to see all conversions for the brands' products. |
| ||||||
Product Review Page View Brand Halo Views Number of times shoppers visited the product review page for a brand halo product, attributed to an ad view. Use Total PRPV views to see all conversions for the brands' products. |
| ||||||
Product Review Page Visit Rate Rate of product review page visits for promoted products, relative to the number of ad impressions. (ATCR = ATC / Impressions) Use Total PRPVR to see all conversions for the brands' products. |
| ||||||
Product Review Page Visits Number of times shoppers visited the product review page for a promoted product, attributed to an ad view or click. Use Total PRPV to see all conversions for the brands' products. |
| ||||||
Product Review Page Visits Clicks Number of times shoppers visited the product review page for a promoted product, attributed to an ad click. Use Total PRPV clicks to see all conversions for the brands' products. |
| ||||||
Product Review Page Visits Views Number of times shoppers visited the product review page for a promoted product, attributed to an ad view. Use Total PRPV views to see all conversions for the brands' products. |
| ||||||
Product Sub Category A classification for the type of product being sold which determines its place in the Amazon retail catalog. |
| ||||||
Proposal Id A unique identifier for an order imported from the Amazon Order Management System (OMS). |
| ||||||
Purchase Rate Rate of ad-attributed purchase events for promoted products, relative to ad impressions. (Purchase rate = Purchases / Impressions) Use Total purchase rate to see all conversions for the brands' products. |
| ||||||
Purchases Number of attributed conversion events occurring within 14 days of an ad click or view. |
| ||||||
Purchases Brand Halo Number of times any quantity of a brand halo product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals. Use Total purchases to see all conversions for the brands' products. |
| ||||||
Purchases Brand Halo Clicks Number of times any quantity of a brand halo product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. Use Total purchases clicks to see all conversions for the brands' products. |
| ||||||
Purchases Brand Halo Views Number of times any quantity of a brand halo product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. Use Total purchases views to see all conversions for the brands' products. |
| ||||||
Purchases Clicks Number of attributed conversion events occurring within 14 days of an ad click. |
| ||||||
Purchases Clicks Rate Rate of click-attributed purchases for promoted products relative to the number of ad impressions. (Purchase Rate Clicks = Click-attributed purchases / Impressions) Use Total Purchase Click Rate to see all conversions for the brands' products. |
| ||||||
Purchases Views Number of attributed conversion events occurring within 14 days of an ad view. |
| ||||||
Reach The number of unique users exposed to ads, counted either daily or over the last 6 months, depending on the selected time unit (Daily vs. Summary) |
| ||||||
Region State or region. |
| ||||||
Rental Rate The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) |
| ||||||
Rentals The number of times a video was rented for the featured product. |
| ||||||
Rentals Clicks The number of video rentals attributed to ad click-throughs. |
| ||||||
Rentals Views The number of video rentals attributed to ad impressions. |
| ||||||
Report Granularity Report granularity. |
| ||||||
Roas Return on ad spend. |
| ||||||
Sales Total value of sales occurring within 14 days of an ad click or view. |
| ||||||
Sales Brand Halo For Sponsored Display vCPM campaigns, the total value of sales occurring within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. |
| ||||||
Sales Clicks Total value of sales occurring within 14 days of an ad click. |
| ||||||
Sales Promoted Total value of sales occurring within 14 days of ad click or view where the purchased SKU was the same as the SKU advertised. Same as attributedSales14dSameSKU. |
| ||||||
Sales Promoted Clicks Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised. |
| ||||||
Search The number of Search conversions. |
| ||||||
Search CPA The average cost to acquire a Search conversion. (Search CPA = Total cost / Search) |
| ||||||
Search CVR The number of Search conversions relative to the number of ad impressions. (Search CVR = Search / Impressions) |
| ||||||
Search Clicks The number of Search conversions attributed to an ad click. |
| ||||||
Search Value Average Average value associated with a Search conversion. (Search value average = Search value sum / Search) |
| ||||||
Search Value Sum Sum of Search conversion values |
| ||||||
Search Views The number of Search conversions attributed to an ad view. |
| ||||||
Segment Class Code The segment's class, for example behavioral or user agent. |
| ||||||
Segment Id A unique identifier assigned to an audience segment. |
| ||||||
Segment Marketplace Id A unique identifier assigned to the marketplace of the audience segment. |
| ||||||
Segment Name The name of the audience segment. |
| ||||||
Segment Source The segment's source, for example AAX. |
| ||||||
Segment Type The type of segment, for example remarketing. |
| ||||||
Sign Up Number of Sign-up conversions occurring off Amazon, attributed to an ad view or click. |
| ||||||
Sign Up CPA The average cost to acquire a Sign-up conversion off Amazon. (Total cost / Sign-up) |
| ||||||
Sign Up CVR Number of Sign-up conversions occurring off Amazon relative to the number of ad impressions. (Sign-up/ Impressions) |
| ||||||
Sign Up Clicks Number of Sign-up conversions occurring off Amazon, attributed to an ad click. |
| ||||||
Sign Up Value Average Average value associated with a Sign-up conversion. (Sign-up value average = Sign-up value sum / Sign-up) |
| ||||||
Sign Up Value Sum Sum of Sign-up conversion values |
| ||||||
Sign Up Views Number of Sign-up conversions occurring off Amazon, attributed to an ad view. |
| ||||||
Site The site or group of sites the campaign ran on. |
| ||||||
Skill Invocation The number of times shoppers launched a promoted Alexa skill, attributed to an ad view or click. This can include tap, touch, and voice invocations. |
| ||||||
Skill Invocation Clicks The number of times shoppers launched a promoted Alexa skill, attributed to an ad click. This can include tap, touch, and voice invocations. |
| ||||||
Skill Invocation Rate Rate of Skill invocation conversions relative to the number of impressions. (Skill invocation rate = Skill invocations / Impressions) |
| ||||||
Skill Invocation Views The number of times shoppers launched a promoted Alexa skill, attributed to an ad view. This can include tap, touch, and voice invocations. |
| ||||||
Start Date Start date of summary period for a report in the format YYYY-MM-DD. |
| ||||||
Subscribe Number of Subscribe conversions occurring off Amazon, attributed to an ad view or click. |
| ||||||
Subscribe CPA Average cost to acquire a Subscribe conversion off Amazon. (Total cost / Subscribe) |
| ||||||
Subscribe CVR Number of Subscribe conversions occurring off Amazon, relative to the number of ad impressions. (Subscribe / Impressions) |
| ||||||
Subscribe Clicks Number of Subscribe conversions occurring off Amazon, attributed to an ad click. |
| ||||||
Subscribe Value Average Average value associated with a Subscribe conversion. (Subscribe value average = Subscribe value sum / Subscribe) |
| ||||||
Subscribe Value Sum Sum of Subscribe conversion values |
| ||||||
Subscribe Views Number of Subscribe conversions occurring off Amazon, attributed to an ad view. |
| ||||||
Subscription Signup Clicks The number of free trial and paid subscriptions for sponsored products associated with a click on your ad. |
| ||||||
Subscription Signup Rate The ratio of how often customers signed up for a free trial or paid subscription for sponsored products when you ad was displayed. This is calculated as free trials and paid subscriptions divided by impressions. |
| ||||||
Subscription Signup Views The number of free trial and paid subscriptions for sponsored products associated with ad impressions. |
| ||||||
Subscription Signups The number of free trial and paid subscriptions for sponsored products associated with a click or view on your ad. |
| ||||||
Supply Cost The total amount of money spent on media supply. |
| ||||||
Supply Source The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites. |
| ||||||
Supply Source Id The ID associated to the inventory the campaign ran on. |
| ||||||
Target Demographic The Nielsen demographic segment the advertiser is transacting on |
| ||||||
Targeting Method The targeting settings applied to the campaign. Examples include segments, content categories, and untargeted if no settings were applied. |
| ||||||
Total Add To Cart Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. |
| ||||||
Total Add To Cart Clicks Number of times shoppers added the brands' products to their cart, attributed to an ad click. |
| ||||||
Total Add To Cart Rate Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) |
| ||||||
Total Add To Cart Views Number of times shoppers added the brands' products to their cart, attributed to an ad view. |
| ||||||
Total Add To List Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. |
| ||||||
Total Add To List Clicks Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. |
| ||||||
Total Add To List Rate Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) |
| ||||||
Total Add To List Views Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. |
| ||||||
Total Cost The total amount of money spent on running the campaign not including 3P fees paid by the agency. |
| ||||||
Total Detail Page View Number of detail page views for all the brands and products attributed to an ad view or click. |
| ||||||
Total Detail Page View Clicks Number of detail page views for all the brands and products attributed to an ad click. |
| ||||||
Total Detail Page View Rate Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) |
| ||||||
Total Detail Page View Views Number of detail page views for all the brands' products, attributed to an ad view. |
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Total ECP Add To Cart Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) |
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Total ECP Add To List Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) |
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Total ECP Detail Page View Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) |
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Total ECPP Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) |
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Total ECP Product Review Page Visit Effective (average) cost to acquire a product review page conversion for the brands' products. (Total eCPPRPV = Total cost / Total PRPV) |
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Total ECP Subscribe And Save Effective (average) cost to acquire a Subscribe & Save subscription for the brands' products. (Total eCPSnSS = Total cost / Total SnSS) |
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Total ERPM Effective (average) revenue for the brands’ products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) |
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Total Fee The sum of all fees. |
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Total New To Brand DPV Clicks Number of new-to-brand detail page views for all the brands' products, attributed to an ad click. |
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Total New To Brand DPV Rate The new-to-brand detail page view rate for the brands' products, relative to the number of ad impressions. (Total NTB - DPV / Impressions = Total DPVR) |
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Total New To Brand DPV Views Number of new-to-brand detail page views for all the brands' products, attributed to an ad view. |
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Total New To Brand DP Vs Number of new-to-brand detail page views for all the brands' products, attributed to an ad view or click. |
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Total New To Brand ECP Detail Page View Effective total cost for new-to-brand detail page view, calculated by cost divided by new-to-brand detail page view |
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Total New To Brand ECPP Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases) |
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Total New To Brand ERPM Effective (average) revenue generated per thousand impressions from the brands’ products purchased by new-to-brand shoppers. (Total NTB eRPM = Total NTB Sales / (Impressions / 1000)) |
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Total New To Brand Purchase Rate Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions) |
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Total New To Brand Purchases Number of new-to-brand purchases for the brands’ products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. |
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Total New To Brand Purchases Clicks Number of new-to-brand purchases for the brands’ products, attributed to an ad click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. |
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Total New To Brand Purchases Percentage Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions) |
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Total New To Brand Purchases Views Number of new-to-brand purchases for the brands’ products, attributed to an ad view. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. |
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Total New To Brand ROAS Return on advertising spend for new-to-brand purchases, measured as ad-attributed new-to-brand sales for the brands' products per local currency unit of ad spend. (Total new-to-brand ROAS = Total new to brand product sales / Total cost) |
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Total New To Brand Sales Sales (in local currency) of the brands’ products purchased by new-to-brand shoppers, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days. |
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Total New To Brand Units Sold Units of the brands' products purchased by shoppers who were new-to-brand, attributed to an ad view or click. A single new-to-brand purchase event can include multiple sold units. |
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Total Product Review Page Visit Rate Rate of product review page visits for the brands' products, relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) |
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Total Product Review Page Visits Number of times shoppers visited a product review page for the brands' products, attributed to an ad view or click. |
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Total Product Review Page Visits Clicks Number of times shoppers visited a product review page for the brands' products, attributed to an ad click. |
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Total Product Review Page Visits Views Number of times shoppers visited a product review page for the brands' products, attributed to an ad view. |
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Total Purchase Rate Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) |
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Total Purchases Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals. |
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Total Purchases Clicks Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. |
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Total Purchases Views Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. |
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Total ROAS Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) |
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Total Sales Sales (in local currency) of the brands’ products, attributed to an ad view or click. |
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Total Subscribe And Save Number of new Subscribe & Save subscriptions for the brands and products, attributed to an ad view or click. This does not include replenishment subscription orders. |
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Total Subscribe And Save Clicks Number of new Subscribe & Save subscriptions for the brands and products, attributed to an ad click. This does not include replenishment subscription orders. |
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Total Subscribe And Save Rate Rate of ad-attributed Subscribe & Save conversions for the brands’ products relative to ad impressions. (Total SnSSR = Total SnSS / Impressions) |
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Total Subscribe And Save Views Number of new Subscribe & Save subscriptions for the brands and products, attributed to an ad view. This does not include replenishment subscription orders. |
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Total Units Sold Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units. |
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Units Sold Number of attributed units sold within 14 days of an ad click or view. |
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Units Sold Brand Halo For Sponsored Display vCPM campaigns, the total number of units ordered within 14 days of an ad click or view where the purchased SKU was different from the SKU advertised. For CPC campaigns, this value is equal to attributedUnitsOrdered14dOtherSKU. |
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Units Sold Clicks Number of attributed units sold within 14 days of an ad click. |
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Units Sold Promoted Clicks Units of promoted products purchased, attributed to an ad click. A single click-attributed purchase event can include multiple sold units. Use Total Units Sold Clicks to see all conversions for the brands' products. |
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Video Ad Clicks The number of times a video ad was clicked excluding clicks to the navigation (e.g. Play or Pause buttons). |
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Video Ad Complete The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed. |
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Video Ad Completion Rate The number of video completions relative to the number of video starts. (Video completion rate = Video complete / Video start) |
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Video Ad Creative Views The number of times a portion of a video was seen. |
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Video Ad End State Clicks The number of ad clicks after a video ends. |
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Video Ad First Quartile The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. |
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Video Ad Impressions The number of times a video was served. |
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Video Ad Midpoint The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. |
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Video Ad Mute The number of times a user muted the video ad. |
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Video Ad Pause The number of times a user paused the video ad. |
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Video Ad Replays The number of times a video was replayed. |
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Video Ad Resume The number of times a user unpaused the video ad. |
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Video Ad Skip Backs The number of times a video was skipped backwards. |
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Video Ad Skip Forwards The number of times an ad was skipped forward. |
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Video Ad Start The number of times a video ad was started. |
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Video Ad Third Quartile The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed. |
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Video Ad Unmute The number of times a user unmuted the video ad. |
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Video Download Rate The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) |
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Video Downloads The number of times a video was downloaded for the featured product. |
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Video Downloads Clicks The number of video downloads attributed to ad click-throughs. |
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Video Downloads Views The number of video downloads attributed to ad impressions. |
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Video Streams The number of times a video was streamed (played without downloading). |
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Video Streams Clicks The number of video streams attributed to ad click-throughs. |
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Video Streams Rate The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) |
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Video Streams Views The number of video streams attributed to ad impressions. |
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Viewability Rate View-through rate (vtr). Views divided by impressions. |
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Viewable Impressions Number of impressions that met the Media Ratings Council (MRC) viewability standard. See viewability details at https://advertising.amazon.com/library/guides/viewability. |
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Week of the year Week of the year |
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