Introduction

Datasources and destinations

Fields listing for Adtraction Advertising

Program ID
Unique identifier of the program
Field IDprogram/programId
TypeNUMBER
Data Typedimension
Program Name
Name of the program
Field IDprogram/programName
TypeTEXT
Data Typedimension
Program Currency
Currency of the program
Field IDprogram/currency
TypeTEXT
Data Typedimension
Program Market
Market of the program
Field IDprogram/market
TypeTEXT
Data Typedimension
Year
Year such as 2017.
Field ID_NORMALIZED_DATE_FIELD_YEAR
TypeYEAR
Data Typedimension
Year Quarter
Year and quarter.
Field ID_NORMALIZED_DATE_FIELD_YEAR_QUARTER
TypeYEAR_QUARTER
Data Typedimension
Year month
Year and month.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH
TypeYEAR_MONTH
Data Typedimension
Year week
Year and week.
Field ID_NORMALIZED_DATE_FIELD_YEAR_WEEK
TypeYEAR_WEEK
Data Typedimension
Date
Year, month, and day.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY
TypeYEAR_MONTH_DAY
Data Typedimension
Year month day hour
Year, month, day, and hour.
Field ID_NORMALIZED_DATE_FIELD_YEAR_MONTH_DAY_HOUR
TypeYEAR_MONTH_DAY_HOUR
Data Typedimension
Quarter of the year
Quarter of the year
Field ID_NORMALIZED_DATE_FIELD_QUARTER
TypeQUARTER
Data Typedimension
Month of the year
Month of the year
Field ID_NORMALIZED_DATE_FIELD_MONTH
TypeMONTH
Data Typedimension
Week of the year
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK
TypeWEEK
Data Typedimension
Month and day
Month and day
Field ID_NORMALIZED_DATE_FIELD_MONTH_DAY
TypeMONTH_DAY
Data Typedimension
Day of the week
Week of the year
Field ID_NORMALIZED_DATE_FIELD_DAY_OF_WEEK
TypeDAY_OF_WEEK
Data Typedimension
Day of the month
Day of the year
Field ID_NORMALIZED_DATE_FIELD_DAY
TypeDAY
Data Typedimension
Hour of the day
Hour of the day
Field ID_NORMALIZED_DATE_FIELD_HOUR
TypeHOUR
Data Typedimension
Channel Affiliate ID
Numerical ID of a partner account.
Field IDchannel/affiliateId
TypeNUMBER
Data Typedimension
Channel Affiliate Name
Name of the partner. Individual or company.
Field IDchannel/affiliateName
TypeTEXT
Data Typedimension
Channel ID
Numerical ID of a channel.
Field IDchannel/channelId
TypeNUMBER
Data Typedimension
Channel Name
Name of a channel.
Field IDchannel/channelName
TypeTEXT
Data Typedimension
Channel Description
A description of a channel.
Field IDchannel/channelDescription
TypeTEXT
Data Typedimension
Channel URL
The URL of a channel, if applicable.
Field IDchannel/channelUrl
TypeTEXT
Data Typedimension
Channel Channel Type
The type of a channel, such as Blog, Content, Facebook, Cashback, etc.
Field IDchannel/channelType
TypeTEXT
Data Typedimension
Channel Approval Status
Approval status of a channel for a partner program: 0 = rejected, 1 = approved, 2 = pending review
Field IDchannel/approvalStatus
TypeNUMBER
Data Typedimension
Channel Application Date
The date when the channel first applied to join your program.
Field IDchannel/applicationDate
TypeYEAR_MONTH_DAY
Data Typedimension
Channel Reject Reason
Available when approvalStatus is set to: 0. The reason for the program application being rejected, where: 0 = Not enough content/posts, 1 = Not relevant content, 2 = A closed site/group/account, 3 = 404 on site, 4 = Site does not exist, 5 = Wrong contact details / shady details, 6 = Unethical content, 7 = Incorrect site owner, 8 = Missing info about the channel. No URL/link, 9 = To few followers/visitors, 10 = Poor design, 11 = Traffic is not relevant. 12 = Outdated content
Field IDchannel/rejectReason
TypeNUMBER
Data Typedimension
Channel Reject Reason Text
Available when approvalStatus is set to: 0. The reason for the program application being rejected.
Field IDchannel/reasonText
TypeTEXT
Data Typedimension
Ad ID
Numerical ID of an ad
Field IDclick/adId
TypeNUMBER
Data Typedimension
Ad Name
Name of banner or link
Field IDclick/adName
TypeTEXT
Data Typedimension
Ad Type
Type of banner or link
Field IDclick/adType
TypeTEXT
Data Typedimension
Click Date
UTC timestamp of the click that generated the transaction
Field IDclick/clickDate
TypeYEAR_MONTH_DAY
Data Typedimension
Click Status
Current status of the click, where Fresh means still in cookie duration and Stale means outside cookie duration.
Field IDclick/status
TypeTEXT
Data Typedimension
Segment ID
Numerical Adtraction ID of the segment
Field IDsegment/segmentId
TypeNUMBER
Data Typedimension
Segment Name
The name of the segment
Field IDsegment/segmentName
TypeTEXT
Data Typedimension
Transaction Cost
The cost of the transaction, including partner commission and Adtraction platform fee.
Field IDtransaction/cost
TypeNUMBER
Data Typedimension
Transaction Currency
Currency in ISO 4217 format
Field IDtransaction/currency
TypeTEXT
Data Typedimension
Transaction Payment Status
Specifies what payment status of transaction should be included in the dataset. 1 = not invoiced, 2 = invoiced to advertiser, 3 = ready for payment, 4 = paid to partner
Field IDtransaction/paymentStatus
TypeNUMBER
Data Typedimension
Transaction Order ID
Advertiser order ID
Field IDtransaction/orderId
TypeTEXT
Data Typedimension
Transaction Order Value
Order value of the transaction
Field IDtransaction/orderValue
TypeNUMBER
Data Typedimension
Transaction Reason Text
For rejected transactions (transactionStatus = 5) you may choose to provide the reason for the transaction being rejected.
Field IDtransaction/reasonText
TypeTEXT
Data Typedimension
Transaction Transaction Date
UTC timestamp of when the transaction was reported by the advertiser.
Field IDtransaction/transactionDate
TypeYEAR_MONTH_DAY
Data Typedimension
Transaction Last Updated
UTC timestamp of when the transactionStatus or orderValue of the transaction was last updated. Only available for transactions where transactionStatus or orderValue has been updated.
Field IDtransaction/lastUpdated
TypeYEAR_MONTH_DAY
Data Typedimension
Transaction Auto Approval Date
Date when a pending transaction (transactionStatus = 2) will be automatically approved unless already approved or rejected.
Field IDtransaction/autoApprovalDate
TypeYEAR_MONTH_DAY
Data Typedimension
Transaction Name
Name of the transaction
Field IDtransaction/transactionName
TypeTEXT
Data Typedimension
Transaction Status
The status of the transactions to be included in the dataset. Impressions and clicks are not affected by this input. 1 = approved, 2 = pending, 3 = approved + pending, 4 = open claims, 5 = rejected
Field IDtransaction/transactionStatus
TypeNUMBER
Data Typedimension
Transaction ID
Unique ID for the transaction
Field IDtransaction/uniqueId
TypeTEXT
Data Typedimension
Transaction Device
The type of device that was used to complete the transaction
Field IDtransaction/device
TypeTEXT
Data Typedimension
Transaction Operating System
The operating system used on the device that was used to complete the transaction
Field IDtransaction/operatingSystem
TypeTEXT
Data Typedimension
Transaction Geo Location
The geographic market where the transaction was completed, defined by an ISO 3166-1 Alpha-2 country code
Field IDtransaction/geoLocation
TypeTEXT
Data Typedimension
Clicks
Number of clicks
Field IDclicks
TypeNUMBER
Data Typemetric
Unique Clicks
Number of unique clicks
Field IDclicksUnique
TypeNUMBER
Data Typemetric
Cost
The total cost of the transaction, including partner commission and platform fee
Field IDcost
TypeNUMBER
Data Typemetric
Impressions
Number of banner / links impressions
Field IDimpressions
TypeNUMBER
Data Typemetric
Unique Impressions
Number of unique banner / links impressions
Field IDimpressionsUnique
TypeNUMBER
Data Typemetric
Order Value
Order value of the sale transactions
Field IDorderValue
TypeNUMBER
Data Typemetric
Leads
Number of lead transactions
Field IDleads
TypeNUMBER
Data Typemetric
Sales
Number of sale transactions
Field IDsales
TypeNUMBER
Data Typemetric
CTR
Click Through Ratio, obtained by dividing clicks by impressions
Field IDctr
TypeNUMBER
Data Typemetric
Lead Ratio
Lead Ratio, obtained by dividing leads by clicksUnique
Field IDleadRatio
TypeNUMBER
Data Typemetric
Conversion Ratio
Conversion Ratio, obtained by dividing sales by clicksUnique
Field IDconversionRatio
TypeNUMBER
Data Typemetric
Average Order Value
Average order value, obtained by dividing order value by number of sale transactions
Field IDaov
TypeNUMBER
Data Typemetric
Week of the year (start Sunday)
Week of the year
Field ID_NORMALIZED_DATE_FIELD_WEEK_START_SUNDAY
TypeWEEK
Data Typedimension
Commission
Amount of partner commission
Field IDcommission
TypeNUMBER
Data Typemetric
EPC
Earnings Per Click obtained by dividing the commission by clicksUnique
Field IDepc
TypeNUMBER
Data Typemetric
Extracted Date
The date where the extraction take times.
Field ID_catchr_date_extract
TypeYEAR_MONTH_DAY_SECOND
Data Typedimension
Platform Name
Return the platform name
Field ID_catchr_platform_name
TypeTEXT
Data Typedimension