Fields listing for Snapchat Ads

The Account currency. Can be AUD, CAD, EUR, GBP or USD.

The Account name

The Account status.

The Account timezone.

The Account type. Can be DIRECT or PARTNER.

Total number of achievement unlocked conversions tracked via SKAd Network

Number of achievement unlocked view-through conversion events tracked via SKAd Network

Number of achievement unlocked conversion events tracked via SKAd Network

# of attributed “CONVERSION_ACHIEVEMENT_UNLOCKED” conversion events

# of attributed “CONVERSION_ACHIEVEMENT_UNLOCKED” conversion swipe up

# of attributed “CONVERSION_ACHIEVEMENT_UNLOCKED” conversion view

Id of a Ad Account.

Number of ad click view-through conversion events tracked via SKAd Network

Number of ad click conversion events tracked via SKAd Network

# of attributed “CONVERSION_AD_CLICK” conversion events

Total number of ad click conversions tracked via SKAd Network

# of attributed “CONVERSION_AD_CLICK” conversion swipe up

# of attributed “CONVERSION_AD_CLICK” conversion view

Id of an Ad.

The Ad name

Get if the Ad Squad is in auto bid mode.

Ad Squad bid strategy.

The Ad Squad billing event.

The Ad Squad daily budget (in micro).

Id of a Ad Squad.

The Ad Squad name

The Ad Squad optimization goal.

The Ad Squad start date and time.

The Ad Squad status.

Get if the Ad Squad is in target bid mode.

The Ad Squad type.

The Ad status.

The Ad type.

Number of ad view view-through conversion events tracked via SKAd Network

Number of ad view conversion events tracked via SKAd Network

# of attributed “CONVERSION_AD_VIEW” conversion events

Total number of ad view conversions tracked via SKAd Network

# of attributed “CONVERSION_AD_VIEW” conversion swipe up

# of attributed “CONVERSION_AD_VIEW” conversion view

# of attributed “ADD_BILLING” conversion events

Total number of add billing conversions tracked via SKAd Network

Number of add billing view-through conversion events tracked via SKAd Network

Number of add billing conversion events tracked via SKAd Network

# of attributed “ADD_BILLING” conversion swipe up

# of attributed “ADD_BILLING” conversion view

# of attributed “ADD_CART” conversion events

Total number of add to cart conversions tracked via SKAd Network

Number of add to cart view-through conversion events tracked via SKAd Network

Number of add to cart conversion events tracked via SKAd Network

# of attributed “ADD_CART” conversion swipe up

# of attributed “ADD_CART” conversion view

Total number of add to wishlist conversions tracked via SKAd Network

Number of add to wishlist view-through conversion events tracked via SKAd Network

Number of add to wishlist conversion events tracked via SKAd Network

# of attributed “CONVERSION_ADD_TO_WISHLIST” conversion events

# of attributed “CONVERSION_ADD_TO_WISHLIST” conversion swipe up

# of attributed “CONVERSION_ADD_TO_WISHLIST” conversion view

The Age.

The Agency Representing Client.

# of Android App Installs

# of attributed “APP_OPEN” conversion events

Total number of app open conversions tracked via SKAd Network

Number of app open view-through conversion events tracked via SKAd Network

Number of app open conversion events tracked via SKAd Network

# of attributed “APP_OPEN” conversion swipe up

# of attributed “APP_OPEN” conversion view

The number of times the SKAdNetwork campaign drove an App Install but was not the last touch before the App Install occurred

The number of times the SKAdNetwork campaign drove an App Install via view-through but was not the last touch

The number of times the SKAdNetwork campaign drove an App Install, but was not the last touch before the App Install occurred.

Average Attachment View Time

Long Form Video Views to 25%

Long Form Video Views to 50%

Long Form Video Views to 75%

Long Form Video Attachment Views, viewed for at least 10 consecutive seconds or reached 97% of the Long Form Video duration

Long Form Video Views to completion

# the average view time for this story ad position

Average Top Snap view time across all impressions

Use avg_screen_time instead. Average Top Snap view time per User Reached

Id of a Campaign.

The Campaign name

Objective of the Campaign. Values are BRAND_AWARENESS (default), APP_CONVERSION, APP_INSTALL, CATALOG_SALES, ENGAGEMENT, LEAD_GENERATION, VIDEO_VIEW, WEB_CONVERSION, PROMOTE_STORIES, PROMOTE_PLACES.

The campaign start date and time.

The campaign status.

The Client Paying invoices. Required if agency_representing_client is true and if Advertiser is based in France or targeting Ads to audiences in France.

Total number of complete tutorial conversions tracked via SKAd Network

Number of complete tutorial view-through conversion events tracked via SKAd Network

Number of complete tutorial conversion events tracked via SKAd Network

# of attributed “CONVERSION_COMPLETE_TUTORIAL” conversion events

# of attributed “CONVERSION_COMPLETE_TUTORIAL” conversion swipe up

# of attributed “CONVERSION_COMPLETE_TUTORIAL” conversion view

# of attributed “VIEW_CONTENT” conversion events

# of attributed “VIEW_CONTENT” conversion swipe up

# of attributed “VIEW_CONTENT” conversion view

Conversion rate for total SKAd Network conversions

Conversion rate for SKAd Network view conversions

Conversion rate for SKAd Network conversions

Cost per add to cart

The cost per content view

The cost per page view

Cost per purchase

The Country.

The Country code.

Creative Call To Action

The created at for a creative.

Id of an crative.

Creative name

Creative Packaging status

Creative Review status

Creative Shareable

Creative Top Snap Crop position

Creative Top Snap Media ID

Creative type

The updated at for a creative.

# of attributed “CONVERSION_SPEND_CREDITS” conversion events

# of attributed “CONVERSION_SPEND_CREDITS” conversion swipe up

# of attributed “CONVERSION_SPEND_CREDITS” conversion view

# of attributed “CUSTOM_EVENT_1” conversion events

Total custom SKAd Network conversion event 1

Custom SKAd Network view-through conversion event 1

Custom SKAd Network conversion event 1

# of attributed “CUSTOM_EVENT_2” conversion events

Total custom SKAd Network conversion event 2

Custom SKAd Network view-through conversion event 2

Custom SKAd Network conversion event 2

# of attributed “CUSTOM_EVENT_3” conversion events

Total custom SKAd Network conversion event 3

Custom SKAd Network view-through conversion event 3

Custom SKAd Network conversion event 3

Total custom SKAd Network conversion event 4

Custom SKAd Network view-through conversion event 4

Custom SKAd Network conversion event 4

# of attributed “CUSTOM_EVENT_5” conversion events

Total custom SKAd Network conversion event 5

Custom SKAd Network view-through conversion event 5

Custom SKAd Network conversion event 5

The daily budget.

Year, month, and day.

Day of the year

Week of the year

The Device.

The DMA.

The number of times your ad was viewed after being shared by a Snapchatter via Chat or Stories

The number of unique Snapchatters who viewed the filter/lens

Average # of Impressions per User Reached

The Gender.

Hour of the day

Impression Count

Total number of invite conversions tracked via SKAd Network

Number of invite view-through conversion events tracked via SKAd Network

Number of invite conversion events tracked via SKAd Network

# of attributed “CONVERSION_INVITE” conversion events

# of attributed “CONVERSION_INVITE” conversion swipe up

# of attributed “CONVERSION_INVITE” conversion view

Exact same metric as conversion_total_installs_sk_ad_network_total

Exact same metric as conversion_total_installs_sk_ad_network_view

Exact same metric as conversion_total_installs_sk_ad_network

# of iOS App Installs

# of times users viewed the landing page after swiping up on the ad

# of times lens/filter was saved to Memories

# of times lens/filter was shared in a Chat or Story

# of attributed “LEVEL_COMPLETE” conversion events

Total number of level completion conversions tracked via SKAd Network

Number of level complete view-through conversion events tracked via SKAd Network

Number of level complete conversion events tracked via SKAd Network

# of attributed “LEVEL_COMPLETE” conversion swipe up

# of attributed “LEVEL_COMPLETE” conversion view

Total number of list view conversions tracked via SKAd Network

Number of list view view-through conversion events tracked via SKAd Network

Number of list view conversion events tracked via SKAd Network

# of attributed “LIST_VIEW” conversion events

# of attributed “LIST_VIEW” conversion swipe up

# of attributed “LIST_VIEW” conversion view

# of attributed “CONVERSION_LOGIN” conversion events

Total number of login conversions tracked via SKAd Network

Number of login view-through conversion events tracked via SKAd Network

Number of login conversion events tracked via SKAd Network

# of attributed “CONVERSION_LOGIN” conversion swipe up

# of attributed “CONVERSION_LOGIN” conversion view

The created at for a media.

Id of an Media.

Media name

The preview URL for a media.

Media status

Media type

The updated at for a media.

Month and day

Month of the year

Total number of Snapchat users that swipe up, fill out the required fields, and hit ‘Submit’ on Lead Form attachments. If a user swipes down or cancels before hitting ‘Submit,’ this action is not counted

The number of SKAdNetwork total conversion events with null Conversion Values due to Apple privacy threshold

The number of SKAdNetwork view conversion events with null Conversion Values due to privacy threshold

The number of SKAdNetwork conversion events with "null" Conversion Values. This indicates the campaign did not generate enough daily SKAdNetwork conversions to pass Apple’s privacy threshold.

The Organization ID.

Organization ID of the Advertiser selected.

# of attributed “PAGE_VIEW” conversion events

Total number of page view conversions tracked via SKAd Network

Number of page view view-through conversion events tracked via SKAd Network

Number of page view conversion events tracked via SKAd Network

# of attributed “PAGE_VIEW” conversion swipe up

# of attributed “PAGE_VIEW” conversion view

The total number of times your ad was served to a Snapchatter. Tracked when the ad fully renders on a device for the first time during a Snapchatter’s viewing session

% of Impressions that Swiped-Up

The total amount of time in where Snapchatters interacted with your Lens in the camera

# the total view time in seconds for this story ad position

# the swipe up rate for this story ad position

# of times users tapped the logo in the upper corner taking them to the profile page

# the impression number for this story ad position

Number of attributed PURCHASE conversion events

Total number of purchase conversions tracked via SKAd Network

Number of purchase view-through conversion events tracked via SKAd Network

Number of purchase conversion events tracked via SKAd Network

Number of attributed PURCHASE conversion swipe up

Value of attributed PURCHASE conversion events

Value of attributed PURCHASE conversion swipe Up

Value of attributed PURCHASE conversion view

Number of attributed PURCHASE conversion view

Quarter of the year

Video Views to 25%

Video Views to 50%

Video Views to 75%

# of attributed “CONVERSION_RATE” conversion events

# of attributed “CONVERSION_RATE” conversion swipe up

# of attributed “CONVERSION_RATE” conversion view

# of unique impressions

The Region.

# of attributed “CONVERSION_RESERVE” conversion events

# of attributed “CONVERSION_RESERVE” conversion swipe up

# of attributed “CONVERSION_RESERVE” conversion view

Total number of reserve conversions tracked via SKAd Network

Number of reserve view-through conversion events tracked via SKAd Network

Number of reserve conversion events tracked via SKAd Network

# of attributed “SAVE” conversion events

Total number of save conversions tracked via SKAd Network

Number of save view-through conversion events tracked via SKAd Network

Number of save conversion events tracked via SKAd Network

# of attributed “SAVE” conversion swipe up

# of attributed “SAVE” conversion view

Total Time Spent on top Snap Ad

# of attributed “SEARCH” conversion events

Total number of search conversions tracked via SKAd Network

Number of search view-through conversion events tracked via SKAd Network

Number of search conversion events tracked via SKAd Network

# of attributed “SEARCH” conversion swipe up

# of attributed “SEARCH” conversion view

# of attributed “CONVERSION_SHARE” conversion events

Total number of share conversions tracked via SKAd Network

Number of share view-through conversion events tracked via SKAd Network

Number of share conversion events tracked via SKAd Network

# of attributed “CONVERSION_SHARE” conversion swipe up

# of attributed “CONVERSION_SHARE” conversion view

# of attributed “SIGN_UP” conversion events

Total number of sign up conversions tracked via SKAd Network

Number of sign up view-through conversion events tracked via SKAd Network

Number of sign up conversion events tracked via SKAd Network

# of attributed “SIGN_UP” conversion swipe up

# of attributed “SIGN_UP” conversion view

Amount Spent

Total number of spend credits conversions tracked via SKAd Network

Number of spend credits view-through conversion events tracked via SKAd Network

Number of spend credits conversion events tracked via SKAd Network

# of attributed “START_CHECKOUT” conversion events

Total number of start checkout conversions tracked via SKAd Network

Number of start checkout view-through conversion events tracked via SKAd Network

Number of start checkout conversion events tracked via SKAd Network

# of attributed “START_CHECKOUT” conversion swipe up

# of attributed “START_CHECKOUT” conversion events view

Total number of start trial conversions tracked via SKAd Network

Number of start trial view-through conversion events tracked via SKAd Network

Number of start trial conversion events tracked via SKAd Network

# of attributed “VISIT” conversion events

# of attributed “VISIT” conversion swipe up

# of attributed “VISIT” conversion view

# of times users viewed through to the last Snap of your Story Ad

# of times users tapped on the ad tile in the feed to view the Story Ad

of attributed “SUBSCRIBE” conversion events

Total number of subscribe conversions tracked via SKAd Network

Number of subscribe view-through conversion events tracked via SKAd Network

Number of subscribe conversion events tracked via SKAd Network

of attributed “SUBSCRIBE” conversion swipe up

of attributed “SUBSCRIBE” conversion view

Swipe up rate (swipe up / impressions)

Swipe-Up Count

Total App Installs tracked via SKAd Network

Total App Installs tracked via SKAd Network view conversions

Total App Installs tracked via SKAd Network

Total Attachment View Time

The total number of impressions (Paid and Earned)

Total # of App Installs

The number of unique Snapchatters who viewed your Lens ad, either by receiving a Paid or Earned Impression.

# of attributed “CONVERSION_START_TRIAL” conversion events

# of attributed “CONVERSION_START_TRIAL” conversion swipe up

# of attributed “CONVERSION_START_TRIAL” conversion view

Type of billing. Can be IO or REVOLVING.

# of unique attachment impressions

SkAdNetwork total conversion events with unknown Conversion Values

SkAdNetwork view conversion events with unknown Conversion Values

SkAdNetwork conversion events with unknown Conversion Values

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap

The total number of impressions that meet the qualifying video view criteria of at least 15 seconds, or 97% completion if it’s shorter than 15 seconds, or a swipe up action on the ad

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds, not including swipe ups

Total number of view content conversions tracked via SKAd Network

Number of view content view-through conversion events tracked via SKAd Network

Number of view content conversion events tracked via SKAd Network

Use screen_time instead. Total Time Spent on top Snap Ad

Video Views to completion

Total number of visitation conversions tracked via SKAd Network

Number of visitation view-through conversion events tracked via SKAd Network

Number of visitation conversion events tracked via SKAd Network

Week of the year

Week of the year

Year such as 2017.

Year and month.

Year, month, day, and hour.

Year and quarter.

Year and week.