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Platforms3
Accounts10
Used by the world's leading companies
Available metrics
Available dimensions
What our customers say about us.
After three years of use, Catchr has become essential for both our teams and our clients. So far, it has been our best solution for compiling and analyzing data from different advertising platforms. It’s easy to set up, and the customer service is responsive and excellent.
With Catchr’s automated API, we can finally collect and centralize all advertising data, connect it with booking information, and calculate the real ROAS for our restaurant clients. It gives them full visibility, more autonomy, and the ability to optimize campaigns to maximize ROI.
The solution is a real game changer, providing optimal time savings for our data reporting. The major strength of the solution is their highly responsive and professional support.
Connect Google Ad Manager in Catchr using a Google account with access to your publisher network, then select that network and add the Catchr data source in Looker Studio. Start with Date, Impressions, and Revenue before adding ad units or line items. The selected account must identify an Ad Manager network, not a Google Ads customer account. If your network is missing, check which Google user you authorized and that user's network access.
No. Google Ad Manager reports on the advertising inventory a publisher sells, including delivery and revenue. Google Ads reports on campaigns an advertiser buys, including spend and conversions. Use this connector to analyze your publisher network. To report on paid search or other campaigns purchased through Google Ads, use the Google Ads connector for Looker Studio. Ad Manager revenue and advertiser spend measure different sides of the advertising transaction.
Yes. Google provides a native Ad Manager connector for Ad Manager 360 customers. It requires the network's Data Studio reporting setting and the relevant user permission. Catchr provides a separate connection through the Ad Manager reporting API. When choosing a connection, compare the fields and network access you need; do not assume that the native connector and Catchr expose identical reporting options. Google's native connector setup guide explains its eligibility and settings.
Catchr builds a historical report from the dimensions, metrics, and date range requested by your dashboard. Its current connection does not import a saved report by pasting its report ID. To reproduce an existing Ad Manager report, select the corresponding fields and apply the same dates and filters in Looker Studio. A saved report's custom fields or settings will not automatically transfer to the Catchr data source.
Catchr's catalog includes impressions, clicks, revenue, average eCPM, unfilled impressions, and Active View metrics, with dimensions such as date, ad unit, line item, and country. Separate metric families cover ad server, AdSense, and Ad Exchange reporting. Availability depends on your network and the combinations accepted by Ad Manager. Build a delivery overview first, then separate inventory, demand, and viewability analysis into focused charts instead of placing every field in one table.
For an eCPM calculated from revenue and impressions, divide total revenue by the matching impression total and multiply by 1,000. Keep both metrics in the same reporting family and currency. Active View viewability uses viewable impressions divided by measurable impressions, rather than all delivered impressions. Handle zero denominators as unavailable. When combining days or ad units, calculate these ratios from the summed components instead of averaging the daily eCPM or viewability percentages.
Compare the same network, dates, filters, and metric definitions. Catchr requests historical reports using the publisher time zone; its network metadata also exposes the time zone and currency to help you check the comparison. Total revenue, ad server revenue, and revenue excluding CPD are different fields. Avoid adding a total to its component channels, and check whether one report includes recent data that the other has not refreshed yet. When comparing networks, keep different currencies separate or convert them explicitly.
Catchr waits for Ad Manager to generate a report before fetching its results. Large date ranges and detailed combinations such as date, ad unit, and line item can produce much larger reports. Start with a short period and a few fields, then expand gradually. If adding one dimension makes a working chart fail, check its compatibility with the selected metrics and your network's access. A field appearing in the catalog does not mean it can be combined with every other field.
Our team is always here to answer any questions you may have about our data connector.
